Jan Biedermann
* August 12th, 1976 | Berlin | DE Male | single | German Sägenplatz 4 6971 Hard, Austria
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+43 676 46 75 21 7 / +41 795 88 94 78 biedermann.jan@gmail.com www.xing.com/profile/Jan_Biedermann2 www.linkedin.com/in/janbiedermann
Resume
Education PhD program Communication and Media Studies ...................................................... 2008 – 2011
AT
University of Salzburg Research focus: New Media Economics – A Critique Russian / Slavic Studies ......................................................................................................... 2009 – 2011
AT
Italian / Romance Studies ..................................................................................................... 2010 – 2011
AT
M.A. Business Communication Management ............................................................... 2002 – 2007
DE
University of Salzburg
University of Salzburg
University of Applied Sciences Berlin
Very Good (A) / Engaging Communication: New Media and Marketing Strategy International Marketing and Communications
Media Studies Business Administration
English, Computer and Management ......................................................................................... 1999
GB
LEONARDO DA VINCI: EU Program for Livelong Learning, London Intensive English Language
Cultural Awareness
Business and Management Skills
Work Experience Placement (2 months)
Oxford Cambridge RSA CLAIT tuition Digital Publishing .............................................................................................................................. 1999
Games Academy – Professional Training and Coaching, Berlin
DE
Digital Publishing, Web Design, Web Development
A-Levels ................................................................................................................................................. 1996
DE
Gebrüder-Montgolfier-School, Berlin English, Mathematics, Informatics, Global Politics
Experience Brand Marketing Consultant ...................................................................................................... ≥ 2015
DARE Bikes, Taipei
TW
Brand of Composite Gear (TW), mid-scale, 700 employees, intl. OEM, high-end carbon bicycle frames Consulting in the development of brand strategy, brand identity und brand product portfolio Analysis of European markets and development of market entry strategy Taipei International Cycle Show 2016: acquisition of international, non-Asian distributors and dealers Evaluation and development of marketing actions: trade marketing, sponsoring, social media Head of Marketing and Communications ........................................................................ 2011 – 2015 SIMPLON Fahrrad GmbH, Hard
Small-scale, 50 employees, markets: D-A-CH-ITA-BeNeLux, premium quality bicycles
AT
Resume
Budgetary and managerial responsibility (2 employees) Leadership of small cross-functional teams (up to 5 employees) Leading all marketing and communication operations – i.e.: Intense media and public relation management – esp. product reviews, design awards, teams/athletes Website management: content management, SEO, online shop, product configurator, re-launch 2014/15 Planning and implementation of print media: catalog, advertising campaigns, POS material Introduction and drive of social media channels as Facebook and YouTube Planning and implementation of product launches, press events, product test events Development of image communications on corporate, brand and product level Planning, execution and utilization of sports sponsoring operations Planning and organization of (inter)national trade shows – i.e. EUROBIKE, Best-of-Bike Event Coordinator .................................................................................................................. 2009 – 2011
ARGEkultur, Salzburg
AT
Coordination of events in culture, arts and entertainment sector, leading teams up to 5 employees Booking Manager ............................................................................................................................... 2009
Sabina Hank, Salzburg
AT
Acquisition of shows and gigs for Austrian Pop singer Business Consultant Marketing and Communications ......................................................... 2008
DE
Royal-Events, Berlin Development of brand, marketing and communication strategy for event service start-up Planning and implementation of CEO coaching as well staff workshop (10 employees) Communications Consultant .............................................................................................. 2007 – 2008
DE
Independent labels and musicians, Berlin Copywriting and for press releases and sales/distribution Consultant ............................................................................................................................................ 2005
SCB Partners London
DE
Coaching of marketing managers British American Tobacco regarding Berlin’s club culture Sales Manager ........................................................................................................................... 1999 – 2008
Hard Wax, Berlin
DE
Small-scale, 10 employees, world-famous record distribution and mail order, Electronic Club Music Distribution, retail, e-commerce: sales, customer service and mail order processing in-store and online Key account management In charge of press and PR inquiries Placing assortment to drive sales, salesroom design, organizing storage areas Handling shipment of orders, processing payments of orders, coordinating logistic partners Event Coordinator ............................................................................................................................. 1999
Step21 – Initiative für Toleranz und Verantwortung, Hamburg
DE
Coordinating presentation of non-profit organization at IFA Internationale Funkausstellung 1999 Berlin
Internships and Apprenticeships Marketing and Communications .................................................................................................. 2005
DE
Internship as part of B.A. studies, Hard Wax, Berlin Statistical investigation of customer buying behavior, proposing adjustment of product assortment Evaluation and optimization of standardized communication processes in online sales Implementation of contact person and FAQ for press and PR inquiries Digital Content Production ............................................................................................................ 1999
Intern at UNIT9 Ltd., London
GB
Assisting corporate film production for client NCR Corporation Creating and processing web content and webpages for brands such as Veuve Clicquot and GUCCI Graphic Design ........................................................................................................................ 1998 – 1999
Apprentice at Designhaus Berlin
Professional Desktop Publishing, Graphic Design, Typeface Design, Layout, Web Design II
DE
Resume
Desktop Publishing ........................................................................................................................... 1996
Intern at Designhaus Berlin
Design and processing of graphics, images, typefaces and layouts with Apple/Mac OS
Qualifications Marketing and Communications
Integrated brand, marketing, and communications management ................................................ Digital Marketing ............................................................................................................................. Management Brand, marketing and communication strategy ............................................................................. Self-management/self-conception ................................................................................................... Leadership up to 5 employees ........................................................................................................... IT
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++++ Communications ............................................................................................................................... + + + + Desktop publishing Adobe Creative Suite ..................................................................................... + + + + Website and web content management typo3, Magento ............................................................. + + + + Enterprise resource planning ............................................................................................................... + + + Market research / data analysis online survey, SPSS ......................................................................... + + + Office Excel, Word, Powerpoint, Outlook ....................................................................................
Languages
German .................................................................................................................................. mother tongue
English .......................................................................................................................................... C2 + + + + Italian ................................................................................................................................................ B1 + + + Russian ................................................................................................................................................. A1 + + Certificates
Google Adwords Mobile Certification Certified Google Partner ............................................. awarded Google: The Digital Garage Online Marketing Fundamentals ................................................... awarded TOEFL iBT Test of English as a Foreign Language .....................................................................
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GRE Graduate Record Examination ................................................................................................. passed Oxford Cambridge RSA CLAIT I Computer Literacy and Information Technology I ......... awarded
Driver’s license ....................................................................................................................................... CE, L (EU)
Extracurricular Culture, arts, sciences and society ........................................................................................................ Interests
design, photography, film, music, economics, sociology, psychology, politics, communications Road cycling ...................................................................................................................................... ≥ 2001
Hobby team «Schöne Beine» Rider and Co-Founder
Digital music composition ............................................................................................................ ≥ 1995 Experimental sound design and composition With professional digital hard- and software tools DJ ................................................................................................................................................. 1993 – 2005
Various venues and events in Berlin, Detroit, Copenhagen Electronic Club Music: Techno and House
Arts and entertainment ........................................................................................................ 1994 – 1999
Audio e.V., Berlin
Bar / Club, non-profit, co-founder Civil service ............................................................................................................................... 1997 – 1998
Berliner AIDS-Hilfe e.V.
Public relations, coordination of mobile care services, internship medical and health care III
DE