Big Digital believes that to attract customers, first appearances must count – your signage should never be underestimated as a marketing communication tool. With the right design, a sign can increase your customer flow immensely, help your business stand out from the competition and increase your turnover whilst re-enforcing your brand to keep customers coming back. Good, clear signage is also important when people are in your shop, mall or facility. The ability to navigate your way around unfamiliar surroundings quickly and effectively is paramount. A quality directory and directional system for area or product location can add to the experience as soon as that person steps through the door.
Using various substrates, construction methods and printing techniques to create layered or three dimensional effects is a growing trend in signage and graphics today. Retailers are taking their signage to the next level to attract attention and direct consumers to their products and services. To enhance the signage and increase the impact at night or to enhance the mood indoors, illuminate your sign using external projected lighting, neon or LEDs. We would be happy to have one of our experienced signage surveyors take a look at your current needs or your next project. We can then provide suggestions, samples, costings and visuals to get you from concept to installation.
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