Differences Every Marketer Needs to Know If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies.
B2B
B2C
Lower volume, higher price
Higher volume, lower price
Education, efficiency
Entertainment, convenience
Interpersonal relationships
Logic, features
Transactional relationships
Desires, benefit
Long term goals
Short-term goals
Long sales cycle
Short sales cycle
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