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The size The most successful standard banner sizes, according to Google Adsense, are:
300 x 600px 300 x 250px 336 x 280px 728 x 90px
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— Half Page — Medium Rectangle — Large Rectangle — Leaderboard
The headline USE A STRONG HEADING - A strong heading will immediately pique a user's interest. You only have a fraction of a second to attract a potential customer's attention, so don't squander it on something you don't actually need to say.
03 Make use of animation Animated web banner advertising outperform static banner ads and can be quite effective in website banner design, but they must not detract from the message of your ad. Use aesthetically appealing animations that take little longer than 15 seconds to complete. As a precaution, the greater your file size becomes the more animations you employ.
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Call To Action The phrase or button that invites users to click is known as a call to action (or CTA). "Learn more," "Get started," and "Watch Now" are all good examples. This should be the main focus of the advertisement.
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Landing Page One of the most crucial things to keep in mind when creating internet ads is relevance. So that the ad doesn't look wholly different from the style of your website, your ad and landing page should have a comparable layout. When a customer clicks on the ad, they shouldn't be taken to a page that isn't in keeping with the ad's aesthetic style.