Homeserve rebrands to Emmiera Group

Furniture repairs and insurance specialist Homeserve Furniture Repairs Ltd has rebranded to Emmiera Group.

launch with a fresh look and enhanced features.

“We are confident that this expansion presents a tremendous opportunity for our business and for our valued partners and staff. Our commitment to excellence, reliability, and customer satisfaction remains unwavering, and we are eager to extend these principles to new sectors.

As part of the rebrand, the business is currently building a new website, emmieragroup.com, with the refresh designed to reflect its evolution and contused role in the market.

James Lane, CEO and founder of Homeserve Furniture Repairs, and now Emmiera Group, commented: “We’re excited to announce that Homeserve Furniture Repairs is transforming into Emmiera Group. As we evolve and expand, our new identity reflects our vision and values.

“The name Emmiera carries deep significance, as it is a tribute to my three cherished daughters, Emmie, Rosie and Abbie. It signifies the importance we place on family values and the relationships we have cultivated with our partners, clients, and our remarkable team of staff.

“At Emmiera Group, we believe that our partners and staff are the driving force behind our success. We deeply appreciate their dedication, hard work and expertise, as they have played an invaluable role in helping us reach this exciting stage of growth. We recognise that without their unwavering commitment and exceptional skills, we would not have achieved the milestones that we have.

“Our original name, created over 20 years ago, will always be close to my heart, but it has at times been confused with similar-named brands, and we want to ensure an individual recognition. Also, we have been FCA registered for over 14 years, and furniture insurance has been a huge area of growth over the years that we want to highlight.

“While we work behind the scenes to create an exceptional online experience, we appreciate your patience. Our new website is under construction and will soon

“By expanding our scope, we believe we can better serve our clients’ evolving needs and forge stronger, long-lasting partnerships. Our commitment to excellence, reliability and customer satisfaction remains at the core of our operations, and we are excited to extend these principles to new sectors.”

Following the recent rebrand announcement, the group, which is based in Brierley Hill, West Midlands, has also been named as ‘Best Furniture Care/Repair Company’ in the Big Furniture Awards, as voted by the furnishing industry. James added: “We’re delighted to receive such recognition, especially at a time where we are evolving too. A big thanks to everyone that voted for us and we can’t wait to take our new identity forward.” www.homeserverepairs.co.uk www.emmieragroup.com

Emmiera Group specialises in furniture repair and provides insurance, as well as now offering a range of services including commercial reupholstery and product supplies, care products and property repairs.