Brandbook
Contents Who is Claire’s? Our Mission Our Vision Target Audience Tone of voice Three pillars Logo Design Logo do’s and don’t Colours Typefaces
3 5 7 9 11 13 15 17 19 21
Who is Claire’s? Claire’s guides and inspires young girls to discover who they really are. From their childhood, to their teens, preparing them to adulthood. Claire’s is the girl’s best friend. She will always be there for you especially when you need advice to dress up and put your personality forward. If you’re having trouble finding that one wardrobe accessory, Claire’s will be there to help you find it.
Raising strong and independent women
Our mission We embrace every girl’s individuality and love of style by: • Providing her a space for personal discovery and self-expression. • Connecting with her as our best friend with whom we share her most important personal milestones – be it a first ear piercing, a first day at school, a first date, or a first job. • Offering her a wide variety of products, with good value, in inspirational destinations that speak to who she is/who she wants to become.
We aim to inspire girls and women around the world to become their true selves by providing products and experiences that empower them to express their own unique individual styles.
Our vision Claire’s is the world’s leading brand for cool, affordable and fashionable jewelry, accessories and beauty products. Our brands and environments will sing with fun, innovation, and discovery, will serve to shape the personal stories and dreams of girls, and will fulfill the aspirations of the communities with which we connect.
Claire’s is a girls best friend
Target audience Out target audience are young girls between 8 and 17 years old which could be classified into two different age groups: Kids from 8 – 12 Teens from 13 – 17
Tone of voice
Three pillars Our triangular attribute in our logo which represents our three key aims: • A safe place • Where girls are inspired • To be themselves/free
Logo design
Logos do’s and don’ts
Colours
C=81 M=91 Y=9 K=1
Typefaces Imprima Regular Poppins ExtraLight Poppins ExtraLight Italic Poppins Light