INTERNATIONAL ADVERTISING PHOTOGRAPHER
ASHLEY CAMERON
On previous page. Client: The Times Newspaper. Concept: Analysing the city of London business. Solution: Visualise “putting the city under the microscope� by combining location and studio photography with retouching.
MICROSCOPE
Client: Met Office. Concept: To show the benefit of accurate weather prediction. Solution: Combining location photography and stock elements to illustrate the story. OIL PLATFORM
Compositing
Client:The Sun Newspaper. Concept:To show the diverse ways that The Sun is available to read. Solution: Photographing newspapers in the studio and a group of people from on top of a tower. All elements were pre combined while shooting to make sure the “city� would come together in just three days. NEWSPAPER CITY
Client: Mercedes. Concept: KIT KAT The hard working Axor in the dark city - Batman style. Solution: With a road closed and a television company to provide the vast amounts of the light and water we needed, we produced this image in one night with minimal retouching.
Client: Mercedes. Concept: Highlighting the technology on board the Actros which makes long service intervals. Solution: Photographing the observatory in California, the truck in the UK and a model made sign in the studio. All elements was combined with retouching. OBSERVATORY
Client: Pearn Kandola. Concept: PEARN ROOTS Showing a man who was set in his ways, not open to change in the work place. Solution: Photographing the model in the office location and trees and roots in a park, the elements were combined to create this interesting idea.
Client: T-Mobile. Concept: Mobile call costs from America. Solution: Creating the look of an American scene shot in London was combined with stock DINER photography of a street scene.
Client: Mercedes. Concept: The driving pleasure of a Mercedes. Solution: Shooting a private house outside Rome that was turned into a restaurant for the day, and photographing the truck in the UK, A sign was created with CGI and all elements were SPAGETTI BIVIO put together seamlessly..
ACCOUNTANT
Client: Mercedes Concept: To illustrate the costs savings of buying a Mercedes. Solution: Photographing the model and the truck in a studio in the UK, combined with a stock image of the golden sunset outside.
Client: Vauxhall. Concept: To show the size of Cargo hold. Solution: Shooting on location at an airfield to create a big open space. The light on the helmet was retouched to bring attenMOVANO tion to the huge interior.
CGI - Computer Generated Images
PATHFINDER
Client: Nissan. Concept:Tying it to a TV advertisement we needed to show the flexible large luggage space in the vehicle. Solution: Photographing a stand in car and the props on real grass in a studio. A CGI car was combined with stock photography backgrounds and the real elements.
DIVERS AND HORSES Personal series looking at our experience and relationship to the landscape.
PORTRAITURE for advertising
Originally a personal series exploring different ways of lighting and retouching head shots. These have been used to advertise a diverse range of products from hotel chains to book covers.
Client: Mucinex. Concept: Healthcare product for relief of congestion / mucus. Each portrait illustrates the properties of the different products. Solution: Shooting in New York, eight portraits were taken over three days with a distinctive colour palette that represented the MUCINEX branding of each individual product.
JACK NICKOLSON
CLINT EASTWOOD
Satisfaction Guaranteed! Ashley Cameron is a diverse photographer spesializing in creating pictures for the advertising industry. No matter where your creative mind takes you, a strong visual solution can be provided.
Client: Playboy TV. ConPLAYBOY cept: Press ads to show the difference of the various Playboy TV channels. Solution: Trying to be as daring as possible and at the same time not showing any nudity.
On next page. Client: Vauxhall. Concept: Dynamic sporty special edition. Solution: Taking multiple shots with different lighting set ups. All the photographs were combined to produce one sharp looking car. ASTRA
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Ashley Cameron is represented by Faber Idelaboratorium AS in the Nordic countries. Contact information: Inge.Helland@faberide.no or +47 41 24 17 20