DESIGN BY_
DESIGN BY_
I dedicate this to my loving wife, Anne. Without her I don’t know where I’d be, but with her I am always home.
© 2018 Bill Grill Text: Bill Grill Photos: Bill Grill Digital Printing: Blurb.com
DESIGN BY_
CO N CEPT/ Life is made more interesting by the challenges we face. As a graphic designer, the continually shifting landscape of our industry has given me countless opportunities to grow and create. Thoughtful design and self-evaluation have made my process and results stronger, while also teaching me the value of adaptation. I meet change with eagerness and a positive outlook, both personally and professionally, and am always ready to move decisively forward. Whether the project is complex or simple, collaborative or singular, structured or free-form, I embrace the chance to design solutions.
TABLE _OF CONTENTS
01 02
KB ADVENTURES PAGE 06 Identity
Packaging
Website
Clothing
Brand Book
Baggage Tag
Business System
CHOPS PAGE 24 Identity
Business System
Website
Packaging
Brand Book
0 0 0
03 04 05
NATURE AS ART PAGE 42 Book Slip Cover
TRUPR PAGE 52 Utility Kit
Clothing
Meal Kit
Business System
Environment
SHADES OF WHITE PAGE 66 Type Posters Housing Box
01_ /05
KB ADVENTURES
O BJ ECTIVE/ Redefine an identity and brand through the meaning of its soul and mission.
STRATEGY/ KB Adventures is a reimagining of a failed brand, KB Toys. Redef ined as an adventure and travel company, KB’s target audience needs were determined and evaluated to f ind a proper market. The mission and history of the brand were researched and analyzed to def ine the brand’s soul. With this soul as a basis, the company was rebranded as a travel adventure company. Logos, primary and secondary colors and typefaces were set as brand standards. The goal was to make KB a relevant brand and keep its soul, “Experience Real Play” intact.
D ELIVERABLES/ Identity Website Brand Book Business System Packaging Clothing Baggage Tag
COU RSE/ The Nature of Identity
CATEGO RY/ Branding Visual System
I NSTRUCTO R/ Anitra Nottingham
TERM/ Winter 2017
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PROJECT// 01 / 02 / 03 / 04 / 05
KB_ADVENTURES
KB
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A DV E N T U R ES
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.5X 1X
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KB 5.25X
A DV E N T U R ES
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.5X 1X
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PROJECT// 01 / 02 / 03 / 04 / 05
KB_ADVENTURES
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KB_ADVENTURES
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02 _ /05
CHOPS
O BJ ECTIVE/ This brand identity brings high design to an industry typically lacking in focus: men’s grooming products.
STRATEGY/ Audience research, gaps in the marketplace and concept exploration drove the creation of this identity. Men’s self-care is a booming industry, with a plethora of new products available to consumers. These products often make creating a sense of masculinity their only focus, leaving their branding confused and incohesive. The CHOPS standards are established through clean and consistent design, utilizing elements that demonstrate a modern take on a classic barbershop. Type, pattern and color choices are nostalgic yet new, while staying focused on both hierarchy and legibility.
D ELIVERABLES/ Identity Website Brand Book Business System Packaging
COU RSE/ Type Systems
CATEGO RY/ Branding Visual System
I NSTRUCTO R/ Jeremy Stout
TERM/ Fall 2013
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PROJECT// 01 / 02 / 03 / 04 / 05
CHOPS
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CHOPS
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CHOPS
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CHOPS
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CHOPS
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03 _ /05
NATURE AS ART
O BJ ECTIVE/ Design unique typographical and hierarchical solutions that work as a system, while highlighting the natural beauty of botanical photography.
STRATEGY/ In this project, Karl Blossfeldt: Nature as Art by Robert Beresford was explored as an example of developing an organized hierarchy, layout and grid system. Blossfeldt became known for highlighting previously unseen details in his photographs of plants, flowers and seeds. The color choices reflect the earthy, and sometimes gloomy mood of the photos. A consistent grid keeps the type in mind and in order, while also allowing for creative use of the negative space. The photographs themselves ultimately drove the structure of this project. Their intricacy is contrasted by a simple layout, which allows them to be the focus, and the serif fonts have an almost stem-like feel, reflecting the organic subject matter.
D ELIVERABLES/
CATEGO RY/
Book
Typography
Slip Cover
Page Layout
COU RSE/ Type Systems
I NSTRUCTO R/ Lian Ng
TERM/ Spring 2013
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PROJECT// 01 / 02 / 03 / 04 / 05
NATURE AS ART
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NATURE AS ART
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NATURE AS ART
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NATURE AS ART
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04 _ /05
TRUPR
O BJ ECTIVE/ Identify, design and execute a brand identity for a passion project: graphic design meets giving back.
STRATEGY/ Trupr is meant to f ill the void between what the Department of Veteran Affairs can provide and the where veterans are themselves. Government agencies are hard to navigate; battling the bureaucracy makes it diff icult to get help in a timely manner. From job interviews to just putting food on the table, Trupr supports our soldiers. In this project, the goal was to brand an organization that would give back to this unique market: veterans. The bold colors and slab serif type are simple yet sophisticated. Brand extensions are stylized versions of actual military gear, providing a smooth transition f rom service to civilian life.
D ELIVERABLES/ Utility Kit Meal Kit Environment Clothing Business System
COU RSE/ Visual Thinking
CATEGO RY/ Typography Packaging
I NSTRUCTO R/ William Culpepper
TERM/ Winter 2013
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TRUPR
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TRUPR
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SHADES OF WHITE
O BJ ECTIVE/ Using color as the primary design feature, shades of the color white becomes the subject, the medium, and the message.
STRATEGY/ In this Type Explorations project, experimentation, creativity and unconventional forms were the focus. The chosen color (white) would drive the messages being conveyed, both as object and subject. Research into typical words and phrases linked to the color (“white as snow”, “little white lies”, etc.) would provide inspiration, as well as the opportunity to concept the physical creation of these messages. Whether hand-formed or digitally created, the photographs in this section detail these unique type experiments. Each concept was worked and reworked to f ind the best way to visually and verbally articulate each phrase. Type is playfully yet painstakingly represented in such forms as ice cubes and aspirins, feathers and sand.
D ELIVERABLES/ Type Posters Housing Box
COU RSE/ Type Explorations
CATEGO RY/ Typography
I NSTRUCTO R/ Jeremy Stout
TERM/ Winter 2016
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SHADES OF WHITE
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DESIGN BY_BILL GRILL
Thank you for your time.
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DesignbyBillGrill.com Bill@BillGrillDesign.com