RE-BRANDING CAMPAIGN | PROJECT BOOK
B
Digital Studios is an animation & visual effects studio based in Orlando, FL. B Digital Studios focus is providing animation services for commercials and music videos. A rebranding campaign will help create a reconizable brand to establish the company in the visual effects industry. When the target audience of filmmakers, & advertising agencies, need high quality looking visual effects for their project, they look to a company they can trust. They look for a company with experience and the ability to take their vision to new heights. That’s the image and brand we want to present for B Digital Studios, a brand that can be trusted to make the impossible possible with digital media.
Today in the marketing world, the
The success of a company depends
longevity of products and services
on
depend on strength of the brand.
marketed to its target market. A new
A great way a new company can
start up company, B Digital Studios,
build
marketing
needs just that. B Digital Studios is
campaign is to create an effective
an animation & visual effects studio
branding campaign. A successful
that focuses on creating animation &
campaign is one that can reach the
vfx for
target
using
started in 2008 in Orlando, FL. and
medium
since founded, has worked on over
a
successful
market,
whatever
through
effective
how
well
it
is
branded
and
lm & Television. It was
possible, and have a brand that
commercial projects in the
lm and
people can believe in, that is a
television industry.
successful campaign. The overall
Despite the impressive body of work
goal is to create a brand loyalty
they produced, they don’t have a
that consumers feel that no other
brand identity within their industry,
company can do the job.
which is a key factor that’s
preventing them from getting the
awareness and establish a brand
recognition
identity
and
respect
they
when
it
comes
to
the
deserve. With an effective brand
marketing of what B Digital Studios
campaign, B Digital Studios will be
is and what they do. Branding is not
able to successfully market their
only the company’s symbol, but it is
services in helping providing high
also
quality animation & visual effects in
world; thus, a business without a
the
brand is a business without a face.
lm industry. Having a brand
the
company’s
face
to
the
identity can be helpful in effectively
A website will also be created that
communicating
company
will showcase the skill level and
message and establishing business
experience that B Digital Studios
credibility. By creating an effective
team can bring to a production.
branding and marketing campaign
Having
with designs of a brand friendly logo
provide a distribution channel for B
and easy to remember tagline will
Digital Studios to reach its targeted
help increase the brand
demographic as well as it will speak
the
a
company
website
will
volumes about the company image
recognition they need in order to
and
an
increase their studio production as
interactive website that showcases
well as help establish them as one
the quality of work that B Digital
of the top quality post-production
Studios produces, will allow not
studios in the
only fans of the B Digital Studios
branding campaign will also include
brand,
directors,
a B Digital Studios logo animation.
studio executives, and advertising
Creating a logo Animation will help
agencies to appreciate and admire
raise
the work they have done, which
company, establish a brand identity
can ultimately determine if they
for the company and provide a
would like to work with B Digital
visual marketing tool for alternate
Studios. With the design of a new
mediums.
credibility.
but
also
Creating
the
SEO friendly, portfolio website and new
brand
identity,
B
Studios can begin to get the
Digital
brand
lm industry. The
awareness
of
the
Without a new logo, no one can establish a brand identity with the company, without a web presence, millions
of
potential
clients
can
witness the amount of talent and skill the brand has, and with out tangible marketing material, people wont have a brand identity with the tangible material giving to them. In order for the brand of B Digital Studios to be marketed eectively and establish a brand identity that the industry can respect, a rebranding campaign is needed.
COMPETITIVE SURVEY
COMPETITIVE SURVEY
DESIGN RESEARCH
DESIGN RESEARCH
MOODBOARD
MOODBOARD
LOGO DEVELOPMENT
LOGO DEVELOPMENT
WEBSITE DEVELOPMENT
WEBSITE DEVELOPMENT
MOTION DEVELOPMENT
MOTION DEVELOPMENT
THE B DIGITAL STUDIOS BRAND IS:
B DIGITAL STUDIOS | STYLE GUIDE
Just as the clients of B Digital Studios have distinct personalities that make them who they are, the B Digital Studios brand have personalities. A brand that have distinct personalities can make a brand and its promise more memorable, enhancing its stature and building customer loyalty, adding weight to the brand’s market position. The terms that deene the B Digital brand personality are not only words we should use to describe our company, our services or our brand. Rather, we use them as an example and guideline for the standards we measure our communication to our target audience. To enhance awareness and remembrance for the B Digital Studios brand, these traits of our brand personality must apparent and presented clearly not only in every communication we produce, but also of everything we are and do.
The B Digital Studios brand promise directly addresses the client’s needs in assistance with bringing their vision to life.
Clients say that the B Digital Studios brand gives them the opportunity to do more and be more. The dependable, innovative and creative service the B Digital Studios company provides puts them in control of producing their idea and allows them to tell their story the way it was meant to be told through their eye.
The B Digital Studios logo is the most instantaneous exempliication of the company, the people, and the brand to the world. It is a valuable company asset that must be used consistently in the proper, approved forms. The B Digital Studios logo consists of two
elements — the B Digital Studios symbol and the B Digital Studios wordmark. In the preferred version, the B Digital Studios symbol and the text "B Digital in the wordmark appears in black with the text "studio" in red. In the alternate versions, the B Digital
Standard/Preferred Logo
B DIGITAL STUDIOS | STYLE GUIDE
Studios wordmark is aligned to the right of the B Digital Studios symbol. The B Digital Studios logo is an exclusive piece of design. The proportion and arrangement of the symbol and wordmark have been speciically determined. The logo should never be
Alternate Horizontal Logo
typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the power of the brand. In some instances when physically branding products (pens, software, accessories), where you are not able to ideally show the full B Digital Studios
logo due to space or process limitations, an exception may be made to allow use of the B Digital Studios wordmark and/or B Digital Studios symbol on its own.
To preserve the B Digital Studios logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the B Digital Studios logo and the alternate horizontal logo is deened as the scale of the “BD” in the B Digital Studios symbol. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
The B Digital Studios logo should appear in the lower right-hand corner, in full color, on a white background. Consistent placement in this location on communications materials helps build awareness of the B Digital Studios brand. Clear space from the bottom and right edge is equal to scale of the letters “BD,” as illustrated in the diagram. If the logo cannot be placed in the lower right corner, an acceptable alternate placement is the top left corner.
B DIGITAL STUDIOS | STYLE GUIDE
The B Digital Studios logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the B Digital Studios wordmark, which should not be reproduced in a size smaller than 1.5"in width for the preferred logo.
The B Digital Studios logo should be reproduced in color whenever possible. The primary use for the B Digital Studios logo is the 2-color version—black and red. When color or printing prohibits this, it may be used in all black or reversed out to white. Please refer to the approved Color Palette section for speciic color values to use when reproducing the logo.
Incorrect use of the B Digital Studios logo compromises its integrity and effectiveness. Do not alter the B Digital Studios logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions. 1.
5.
1. DO NOT SQUASH OR STRETCH LOGO. 2. DO NOT DELETE ELEMENTS FROM LOGO.
2.
6.
3. DO NOT REARRANGE WORDMARK POSITION. 4. DO NOT REMOVE “BD” OUT OF POSITION. 5. DO NOT PLACE WORDMARK IN BD SYMBOL.
3.
7.
6. DO NOT USE UNAPPROVED COLORS 7. DO NOT ALTER WORDMARK SIZE 8. DO NOT ROTATE LOGO.
4.
8.
B DIGITAL STUDIOS | STYLE GUIDE
The B Digital Studios brand color palette is based on a core set of colors. The company color system of red/gray/black/white reeects a rich, passionate, dynamic, multi-dimensional B Digital Studios. For 4-color process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint速, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values speciied.
White
Gray
Black
Red
These are the logo standards that can be utilized by an organization in the future creation, development, and execution of visual and verbal media including stationary, website, advertising, as it relates to the organization.
STATIONARY
PRINT ADVERTISING
B DIGITAL STUDIOS | STYLE GUIDE
WEB SITE / MOTION GRAPHIC
ADVERTISING
The B Digital Studios brand imagery concept encompasses a method that allows for the combination of digital production, B Digital Studios creative works imagery and inspiring profressional photography that is genuine, signiicant, and engaging. in
B DIGITAL STUDIOS | STYLE GUIDE
B Digital Studios uses 2 typefaces to represent itself; Capitals and Euphemia. By using only 2 typefaces, we maintain an element of consistency throughout all our materials, building the B Digital brand. They should be used for all materials and communications that are promoting the Company.
Primary Typeface – Capitals Capitals should be used for headlines and may be used for copy. Short headlines or labels can be all caps, otherwise headlines and subheads are sentence case.
Secondary Typeface – Euphemia Euphemia should be used primarily for extended running body copy in longer, multiple-page documents, such as brochures and datasheets.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!?.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!?.
The voice of the B Digital Studios brand is truthful, creative, keen, and considerate — editorial corresponds to our brand personality attributes: reliable, resourceful, and strength. The brand voice seeks to foster an emotional connection between customers and the B Digital Studios cus brand. Therefore, it must contain life and compel a reaction. B Digital Studios wants its clients feel a level of trust and comfort that no matter how difficult or impossible the task is, they can trust that B Digital Studios is reliable and resourceful enough to deliver high quality work that exceeds expectation in a timely manner. manne B Digital Studios branding campaign “Creating the Impossible” will help effectively and properly communicate this message through any media platform.
B DIGITAL STUDIOS | STYLE GUIDE
STATIONERY PACKET
STATIONERY PACKET
DIGITAL MEDIA
DIGITAL MEDIA
PACKAGING
PACKAGING
PROMO ITEMS
PROMO ITEMS
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
REFERNCES
ABOUT THE DESIGNER