Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Statement of Intent Name Billie Francis Blog Address Date 14th May 2017 http://b-francis1417-sp.blogspot.co.uk Rationale Within OUIL603 I want to develop my editorial skills. I want to work from a set text/ brief and be able to effectively communicate this. This means I will be able to explore visual metaphors and become efficient at communicating through strong concepts. I need to look into editorial illustration and develop a better understanding of this discipline. Whilst gaining this knowledge I need to develop my digital skills and these skills will be important for this discipline, as it will help with the quick nature of the briefs. Linking to editorial I want to look at Book Publishing. I like how it produces a different outcome to editorial but have a similar process. This means I will be able to apply my skills to a different aspect, creating strong conceptual ideas but having a new focus of narrative. I need to research into this discipline more, learning about narrative and how to effectively communicate a story. Other than these being the two main focuses of my practice, I also want to produce strong portfolio pieces. I want to push editorial and publishing, however I don’t want to neglect myself to these and explore different aspects of Illustration. I think this will be good experience as I will be able to translate my skills and adapt to other projects, constantly challenging myself and progressing my practice. Themes / Subjects • Culture • Education • Lifestyle • Genetics • Climate Change • Fiction Products / Methods of Distribution
• • • • • • • • • •
Set of editorial illustrations Digital media Wall mural Invitations Book Jackets Book illustrations Gift cards Wrapping Paper Online – Instagram Exhibition
Practical Skills / Media / Formats
• • • • • •
Photoshop Textures Paint Oil Pastels Collage Mono print
Brief 1: EDIORIAL A WEEK
Deadline
01/03/2017
Rationale: For my portfolio I want to have good strong concept editorial work. To gain my experience in this a developing my portfolio I want to be responding to articles creating editorial work more frequently. By addressing a different newspaper article each week will help me achieve this. This will develop my visual metaphors and communication skills. Hopefully this will make me more efficient as it’s a weekly project.
Brief 2: LEEDS GENECTIS LABAROTRY: COMPETION MURAL BRIEF – COLLABORATION WITH GRAPHIC DESIGNER
Deadline
01/03/2017
Rationale: I want to be able to apply my skills to other exciting briefs. With this brief I will be able to gain collaboration skills by working with a graphic designer. By doing this we will have to communicate with each other, be good at time management and push our concepts. This will give us the chance to do something a little different and push our practices in a different direction.
Brief 3: WEDDING INVITES
Deadline
03/12/2017
Rationale: For this brief I will be working with a graphic designer and a client. Although this isn’t the direction I want to take my practice but I think it’s also important to vary the work I work on. Also this will allow me to work with a client. I will gain certain skills from doing this, as there will be specific requirements I have to stick too.
Brief 4: COLOURS MAY VARY
Deadline
Rationale: This brief will test my conceptual skills and creative thinking when producing a illustration for a set brief. It will be challenge, as I have to work to a certain format also and think about how my work will appeal to buyers. This will be a good experience, as I will be applying my skills to a different brief, making it more professional. It will have a impact on my practice as I will gain exhibition knowledge and my work will be seen publically.
Brief 5: PENGUIN DESIGN AWARDS
Deadline
Rationale: I am going to entre this competition brief because it will allow me to explore and push the development of my visual metaphors. I want to keep to the editorial way of working and by working on book covers is a different but interesting way of working. With brief I will be able to experiment with medias and push my visual language. I will also be able to develop skills that are less developed like typography and layout.
Brief 6: NEW STATESMAN
Deadline
Rationale: This brief will further strengthen my editorial skills. By having the opportunity to get feedback from Gerry, I will learn valuable skills about the editorial industry, gaining my knowledge about this. I will also be developing the editorial side of my portfolio.
Brief 7: FMP: CHILDRENS BOOK
Deadline
Rationale: Focusing on publishing, I will be addressing the other aspect of my professional practice. As this is a longer length brief too I will be able to invest time into the research and developing stages, which will help inform my book. I want to e able to successful tell a narrative with this book, whilst also be very educational and informative.
Brief 8: GREETINGS RANGE
Deadline
Rationale: This brief will allow me to apply my skills to a different area of illustration. I will be challenged and pushed to think differently, concentrating on a target audience and appealing to them. With this I will be able to focus on aesthetics too as well as my concepts.
Brief 9: JAPAN GUIDEBOOK COVER FOR GRAPHIC DESIGNER NATHAN LAVILLE
Rationale: With this brief I will get more client experience, as I will be essentially producing something for someone else. I will be able to get more book cover skills and thinking about how I can push concepts and strengthen my portfolio.