Beautiful Brows Begin Here...
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BRAN D STATEMENT Beautiful Brows Begin Here... “We believe that beautiful brows are a right, not a privilege.� Natalie Plain, CEO
Billion Dollar Brows is the only cosmetic company exclusively dedicated to eyebrow health and beauty.
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2013
2014
January-December 2013 compared to January-December 2012
For 12 months ending November 2014
Eyebrow Makeup Sales
Eyebrow Makeup Sales
-The NPD Group
-The NPD Group
http://www.gcimagazine.com/marketstrends/segments/cosmetics/NPD-ReportsEye-catching-Numbers-for-US-Prestige-Eye-Makeup-Sales-246178931.html
http://www.cew.org/eweb/Dynamicpage.aspx?webcode=cbifullstory&r01
+29%
2
+34% Key=952eb86f-d79d-4ee6-8e7f-91c0ffed719f
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BIOGRAPHY: NATALI E PLAIN, CO-FOUN D ER & C EO A born entrepreneur and performer, Natalie Plain founded her own thriving candy distribution business in middle school, going as far as creating a credit card system for classmates who ran out of their allowance money at the end of the week -- while also performing as a Disneyland parade dancer on the weekends. After graduating from college, Plain was selected to serve as a White House Intern in the Clinton administration, working as a ghostwriter for President Clinton and a press assistant to Hillary Clinton. Upon returning to her native Southern California, Plain pursued a career in television, quickly working her way up to the role of Producer on the syndicated reality program, Real TV. It was at Real TV where she met her husband Bob, who quickly noticed her entrepreneurial spirit and encouraged her to pursue her dream of starting her own business. Drawing upon her obsession with grooming her eyebrows, Plain conceived Billion Dollar Brows (BDB) in 2004 after she discovered a dearth in the marketplace for a cosmetic line that solely focused on eyebrows. Launching online with BDB’s first SKU, Brow Boost, a conditioning treatment that helps restore thin, over-tweezed eyebrows, Plain quickly grew the line to include gels, powders, pencils, and tools -- all solely designed for eyebrows. Under Plain’s guidance, BDB has grown from a tiny internet startup to a burgeoning brand with domestic and international distribution in the UK, Japan, France, Scandinavia, New Zealand and the UAE. In 2011, Plain was awarded her first patent for her invention, the Brow Buddy Shaping Tool. The Brow Buddy shows exactly where to start, arch, and end your brows utilizing your unique facial symmetry. In addition to her duties at BDB, she has also authored the definitive book about eyebrow beauty and style, The Plain Truth About Brows. BDB has been featured on Good Morning America, The Today Show, Rachael Ray Show, The Doctors TV Show, E! News. Plain herself has appeared on Extra, QVC, TVSN Australia, The Shopping Channel Canada, Martha Stewart Radio and even the Adam Carolla Show, where she supervised the first-ever waxing of the comedian’s unibrow. She lives in Coto de Caza, California with her husband and business partner Bob and their two children, Avery and Jack.
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The Plain Truth About Brows
We wrote the book on brows! The Plain Truth About Brows is the culmination of everything BDB co-founder Natalie Plain has learned about eyebrow care and beauty during her career running the only cosmetic company solely devoted to brows. This full color, coffee table-style book outlines precise step-by-step techniques on how to achieve perfectly polished “Billion Dollar” brows for both the novice and the professional. From expert tips on subjects like “How to Determine Your Best Brow Shape” and “the Do’s and Don’ts of Tweezing,” to detailing the transformation of eyebrow trends throughout history, The Plain Truth About Brows is the authoritative book about brows. Dimensions: 8.5” x 11.5” Item Code: B4600 UPC: 793573354600 Price: $55.00
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P R OD UCT LIN EUP
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UNIVERSAL BROW PENCIL // MSRP $18.00 Purpose: Adds color to eyebrows. Great for “on-the-go” brow makeup application. Easy to use.
Directions: Apply the pencil using “hair-like” brush strokes. Blend with the spoolie brush on the opposite end of the pencil. For darker skin tones and hair colors, apply the pencil until you’ve reached the desired shade. Apply less pencil for lighter skin tones and hair colors, blending until the color looks natural. Dimensions: 0.875” x 0.875” x 6.8125” Item Code: B2983 UPC: 793573552983 Volume: .27g/.009FL oz.
TOP ! R E L L E S 6
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BROW BOOST // MSRP $29.00 About: Brow Boost helps condition and restore thin, sparse eyebrows and was the first SKU in the BDB lineup. Comprised of sea algae found off the coast of France, Brow Boost is infused with proteins and vitamins that have helped thousands of customers condition and restore their sparse brows. Customers typically see results in about 30 days. A safe and gentle formula, Brow Boost is prostaglandin and paraben free.
Directions: Use at night after removing makeup from the brow line. Apply Brow Boost liberally to the areas that are thin or sparse along the brow line. Allow five to ten seconds to dry. Wash off in the morning. Dimensions: 0.875” x 0.875” x 5.1875” Item Code: B6271 UPC: 793573486271 Volume: 4ML/.14FL oz.
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BROW BOOST SUCCESS STORIES ®
BEFORE
Angelina
BROW BOOST
®
AFTER
BROW BOOST
®
“I over-plucked, and as I got older® they wouldn’t grow back. Brow Boost is fabulous - I was amazed!”
after eight week study
BEFORE
Trisha
BROW BOOST
®
AFTER
BROW BOOST
®
“Before I started using Brow Boost® my brows were very thin. My friends have noticed the change in my brows, and I’ve recommended Brow Boost® to them as well!”
after eight week study
Dorothy
BEFORE
BROW BOOST
®
AFTER
BROW BOOST
®
“Before Brow Boost®, I had no brows. They were horrible, vacant. I saw a difference in two weeks.”
after eight week study
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THE BROW BUDDY KIT // MSRP $20.00
BDB VE! I S U L EXC d Tool!
About: Need to shape your brows but don’t know how?
e Patent R PINK! COLO
Our patented Brow Buddy Tool will show you how to start, arch and end your brows with precision and
NEW
ease. The Brow Buddy makes shaping your brows and applying eyebrow makeup incredibly fast and simple. Unlike eyebrow stencils, this handy tool takes into account YOUR facial shape, giving you perfectly symmetrical, beautifully shaped brows.
Uses: • DIY brow shaping tool for consumers. • Provides a guide to applying brow makeup for consumers. • Professional brow training tool for estheticians, Makeup Artists, and cosmetologists. • Professional brow training tool and guide for professional permanent makeup technicians. • Demonstration tool for BDB sales reps, product trainers, and brow advisors. Silver Brow Buddy Dimensions: 3.5” x 0.75” x 7.5” Item Code: K3164 UPC: 793573553164
“The Most Genius Eyebrow Tool Ever! Seriously! It Gets You Perfect, Totally Symmetrical Brows!”
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Pink Brow Buddy Dimensions: 3.5” x 0.75” x 7.5” Item Code: K3165 UPC: 793573311917
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BROW BUDDY DIRECTIONS:
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2.
Finding Your Start
Finding Your Arch
Finding Your End
Place the Brow Buddy flat against your face IN THE CLOSED POSITION with your nose in the center.
Look straight ahead and extend the prong until it lines up with the outside corner of your iris (the colored part of your eye). This is your ARCH.
Extend the prong until it lines up with the outer corner of your eye. This is where your brow will END.
This is where your brow will START. Using the pencil, draw a thin line on the inside of the tool, as illustrated by the pink lines.
4.
Using the pencil, draw a thin line on the inside of the tool, as illustrated by the pink lines.
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Using the pencil, draw a thin line on the inside of the tool, as illustrated by the pink lines.
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Establishing the Bottom of Your Brows
Establishing the Top of Your Brows
Use Your Guide to Tweeze and Apply Makeup
Once you have your start, arch, and end points, you can now connect the lines.
Following your natural brow line, draw a line to connect the start, arch and end points on the top of your brow.
Use this outline as a guide to tweeze or to apply your brow makeup. Apply brow powder, pencil or gel inside the outline. Once you are happy with the look, blend the pencil guidelines into your brow using a brow brush or wipe it away.
Following your natural brow line, draw a line to connect the start, arch and end points on the bottom of your brow.
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3.
This will create an outline that should look like the illustration above.
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BROW GEL // MSRP $16.00 About: Holds brows in place, providing a polished, finished appearance.
Directions: Apply gel with the included wand applicator over brow powder, pencil, or nude brow for a long lasting hold. Dimensions: 0.875” x 0.875” x 5.1875” Item Code: B2990 UPC: 793573552990 Volume: .3ML/.10FL oz.
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BROW BRUSH // MSRP $16.00
BROW POWDER // MSRP $18.00
About:
About:
This synthetic, angled brush is extremely precise
Powder Perfection! Our brow powders go on smooth and natural, providing a brilliant sheen of
in the application of brow powder. The spoolie
color. Each shade has been rigorously tested by BDB Salon Professionals around the world to ensure
brush at the opposite end allows for blending brow
absolute quality and color accuracy.
powder to a natural finish. Dimensions: 0.875” x 0.5625” x 6.375”
Directions:
Item Code: B3126
Simply dab the powder and glide along your brow line with our angled brush and blend with spoolie
UPC: 793573553126
brush. Dimensions: 1.5625” x 0.9375” x 1.5” Item Code: Blonde: B3027, Light Brown: B3034, Taupe: B3041, Raven: B3058
Applies Brow Powder!
UPC: Blonde: 793573553027, Light Brown: 793573553034, Taupe: 793573553041, Raven: 793573553058 Volume: .2g/.7 oz.
3.
4. 1. Blonde: Very blonde hair 2. Light Brown: Warm blondes and redheads 3. Taupe: Light to dark brunettes. Our most popular color! 4. Raven: Very dark hair color and dark skin tones 14
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BROW DUO PENCIL // MSRP $18.00 About:
Blends Brow Duo Pencil!
Dual-ended pencil. Highlighter end: Highlights brow bone to add gorgeous definition and warmth to any skin tone. Concealer End: Conceals blemishes, redness and acne. This pencil adds depth and definition to the brow line, providing an instant eye lift.
Directions: Apply the Highlighter end of the pencil directly under the eyebrow, forming a line under the brow. Then, blend the line directly into the brow using the Smudge Brush. Dimensions: 0.875” x 0.875” x 6.8125” Item Code: B3065 UPC: 793573553065 Volume: 2.98g/10 oz.
SMUDGE BRUSH // MSRP $16.00 About: This synthetic flat brush is specially designed to blend creamy cosmetics into the brow line. Dimensions: 0.875” x 0.5625” x 6.375” Item Code: B3133 UPC: 793573553133
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HINT OF TINT // MSRP $18.00 About: Color and control, all in one! Hint of Tint is geared towards customers who want color and hold in one simple step. It is extremely popular with people on the go and is very effective in covering grey hairs.
Directions: Using the Mascara wand applicator, gently sweep the wand across the brow line to add color and hold. The more that is applied, the deeper the color. Dimensions: 0.875” x 0.875” x 5.1875” Item Code: Blonde: B3003, Taupe: B3010 UPC: Blonde: 793573553003, Taupe: 793573553010 Volume: 6ML/.2FL oz.
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Blonde
Taupe
Blonde to Light
Medium to
Brunette Hair Color
Dark Hair Color
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TWEEZERS // MSRP $20.00 About: “Prosumer” style tweezers. This calibrated, stainless steel, slanted tip tweezer is popular with both consumer and brow professionals alike. Dimensions: 0.8125” x 0.5625” x 3.75” Item Code: B3119 UPC: 793573553119
SCISSORS // MSRP $20.00 About: Perfect for trimming those pesky brow hairs. Straight edge, stainless steel. Dimensions: 1.875” x .75” x 4” Item Code: B3110 UPC: 793573553110
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BEST SELLERS KIT // MSRP $35.00 About: Beautiful brows begin here. Includes Universal Brow Pencil, Brow Duo Pencil, Smudge Brush and Brow Gel. Dimensions: 3.75” x .65” x 6.5” Item Code: K1018 UPC: 793573311238
Retail Value of
$68.00
OVER 48% SAVINGS
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TAKE BACK YOUR BROWS KIT // MSRP $45.00 About: Essential Tools to Shape and Style Your Brows. Includes Brow Buddy, Universal Brow Pencil, Tweezers and Scissors. Dimensions: 5” x .75” x 7.5” Item Code: K4587 UPC: 793573354587
Retail Value of
$78.00
OVER 42% SAVINGS 21
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3 STEPS TO BEAUTIFUL BROWS KIT // MSRP $40.00 About: Condition, Color, & Control your brows. Includes Brow Boost, Universal Brow Pencil and Brow Gel. Dimensions: 5” x .75” x 7.5” Item Code: K6288 UPC: 793573486288
Retail Value of
$63.00
OVER 36% SAVINGS
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GLITTER BROWS Gel THE SEXY SIDE OF BROWS
Introductory // MSRP $20.00
About: Glam up those brows and get noticed! Whether you use a little or a lot, Glitter Brows gel is great for everyday use or your next big bash, perfect for creating sexy, sparkling brows! • • • •
Safe for the eye area, gentle gel-like hold. Lightweight formula. Fine tip brush allows for precise application. Can be used as an eyeliner. Two fun shades to suit your mood.
Dimensions: 1.875” x .75” x 4” Item Code: K1276 UPC: 793573311276 Volume: .3ML/1FL oz.
SHIP DATE: FEB 11TH STARDUST PIXIE
N EW T! UC D O PR
Bundled together in the following two shades: Stardust and Pixie!
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MAD ABOUT BROWS // MSRP $29.00 About: Our pro palette is packed with four shades of our famous Brow Powder (Blonde/Light Brown/Taupe/Raven) to give your brows a brilliant pop of color. The Sculpting Wax keeps your brows in place and perfectly on point. The Mini Brow Brush blends everything together to achieve true brow nirvana. Dimensions: 5.25” x 2.75” x 0.5” Item Code: B1252 UPC: 793573311252 Powders NET WT: 4 g / 14 oz. Sculpting Wax NET WT: 2.6 g/.09 oz.
Ship Date: May 1st
N EW T! UC 15 D O PR ring, 20 Sp
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PROFESSIONAL ONLY CREAMY SENSITIVE BROW WAX Salon Price: $17.00 About: Creamy, sensitive soft wax expressly designed for eyebrow shaping. Created by brow shaping professionals. 30 day supply.
Directions: Warm in microwave and pour into wax heater. Apply with waxing stick and remove with waxing strip. Dimensions: 3.75” x 2.6” x 2.6” Item Code: B4563 UPC: 793573354563
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RETAIL D ISP LAYS
TIERED DISPLAY Dimensions: 13.25’’ x 14’’ x 18.25’’
COUNTERTOP DISPLAY
Item Code: K0002
Dimensions: 24” x 10” x 12”
UPC: 793573354501
Item Code: K0001 UPC: 793573354518 Contains 6 of: Brow Boost, Universal Brow Pencil, Brow Gel, Hint of Tint (Blonde, Taupe), Brow Duo Pencil Brow Powder (Blonde, Light Brown, Taupe, Raven), Tweezers, Brow Brush, Smudge Brush, Brow Buddy Kit
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Contains 4 each of the following: Brow Boost, Universal Brow Pencil, Brow Gel, Hint of Tint (Blonde, Taupe), Brow Duo Pencil Brow Powder (Blonde, Light Brown, Taupe, Raven) Tweezers, Brow Brush, Smudge Brush and Scissors.
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TRIO RETAIL STARTER KIT
(Not sold separately)
DISPLAY #1 INCLUDES EIGHT OF EACH: Dimensions: 15.75’’ x 8’’ x 8.5’’ Item Code: K0003 UPC: 793573354334 • Universal Brow Pencil x8 • Brow Boost x8
DISPLAY #2 INCLUDES FOUR OF EACH: Dimensions: 15.75’’ x 8.25’’ x 8.5’’ • Brow Brush x4
• Brow Gel x4
• BDB Brow Powder in: x4 - Blonde
• Hint of Tint in: x4 - Blonde
- Light Brown
- Taupe
- Taupe
• Smudge Brush x4
- Raven
• Brow Duo Highlighter x4
DISPLAY 3 INCLUDES THREE OF EACH: Dimensions: 15.75’’ x 8’’ x 8.5’’ • Brow Buddy Kit x 8 • Tweezer x 4 • Scissors x 4
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5.
EN D CAP D ISPLAY 21”
60”
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& ting e k r Ma cation Edu Book ! Flip
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MAR KETIN G CO LLATERA L
Beautiful Brows Begin Here
LARGE BAG
SMALL BAG
TM
WINDOW CLING
Dimensions: 20’’ x 10’’
Dimensions: 8” x 9.5’’
Dimensions: 4’’ x 6’’
Item Code: M1597
Item Code: M1603
Item Code: M1702
UPC: 793573311597
UPC: 793573311603
UPC: 793573311702
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COSMETICS BAG Dimensions: 9.75” x 7’’ Item Code: B4570 UPC: 793573555432
PRODUCT BROCHURE Dimensions: 5.5” x 7’’ Item Code: M1511 UPC: 793573311511
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P UBLIC R ELAT ION S Featured on TV shows such as Rachael Ray, Today, Good Morning America, Extra, E! News, and the Doctors.
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Â
Media Watch Publication: NY Times Date: December 1, 2014 Link: http://www.nytimes.com/2014/11/27/fashion/being-a-confident-redheadwithout-eyebrow-angst.html?utm_content=buffer22c2b&utm_medium=social&utm_source=twitter.com &utm_campaign=buffer&_r=1
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Social Media Activity on Facebook, Twitter, YouTube and Instagram
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8. BDB AROUND THE WORLD
CURRENT GLOBAL DISTRIBUTION: Canada, UK, Ireland, Malta, France, Norway, Denmark, Sweden, Finland, Republic of Georgia, Russia, UAE, Japan, Philippines, New Zealand, South Africa.
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B DB MULTI D OOR R ETAIL PA R T N ER S Launched Q3 2014 1160 Stores
Launched Q3 2014 86 Stores
Launched Q3 2014 36 Stores
Launching Q2 2015 35 Stores
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B DB AROUN D T HE WO R L D
BDB BrowShaping Kiosk Westfield Albany Mall, Auckland New Zealand
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B DB AROUN D T HE WO R L D
BDB JAPAN
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B DB AROUN D T HE WO R L D
BDB UK
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Visit us at:
billiondollarbrows.com For corporate inquiries:
15 Hammond, Suite 301 Irvine, CA 92618 310.247.3227 Email:
Sales@billiondollarbrows.com Facebook:
facebook.com/billiondollarbrows Twitter :
@bdbrows Instagram :
@billiondollarbrows
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Beautiful Brows Begin Here...
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