The MediaTile Company and Present: Benefits of Digital Signage for Local Advertisers
December, 2008
MediaTile Confidential
Who is MediaTile ?
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World’s first provider of Cellular Digital Signage
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For advertising, informational, and educational networks
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“2008 Digital Signage Technology of the Year”
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Compete Control via Web-Based Broadcast Portal
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Affiliate Offices Worldwide
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MediaTile Confidential
Digital Signage – Broadcast Networks Sampling of MediaTile Deployments
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MediaTile Confidential
Digital Signage – Growing Market Digital signage market will more than double over the next few years… from a $641 million market in 2008 to $1.4 billion by 2013. Global Digital Out-Of-Home spending will reach $6.1 billion in 2008 from $5.4 billion in 2007, with a CAGR of 14 percent from 2007-2012. OOH Digital Display Networks to generate $2.7 Billion in Advertising Revenue by 2013… growing at about 18% from current estimates of nearly $1 billion annually in advertising revenue. Growth of 34% over 2007 to 1.1 million displays in 2008… by 2012, the market will consume nearly 2.3 ®
million displays. MediaTile Confidential
2008 Digital Signage Leadership Award
“…Frost & Sullivan is pleased to present The MediaTile Company with the [2008] Award for Technology Leadership in the field of digital signage solutions for its simple, all-in-one, fully integrated Digital-Sign-in-a-Box system that can be easily deployed and operated by customers and eliminates many of the costs and complexities associated with digital signage broadcast networks.” ®
MediaTile Confidential
Changes in Media Spending Newspaper circulation in continuous decline— advertisers are no longer reaching their local audience Radio and TV miss their targets Online Spend not locally focused
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MediaTile Confidential
Benefits of Digital Signage Advertising • Community-Based Reach consumers as they shop, eat, interact Target your messages for different audiences at different times during the day
• Great for Promotion of Products and Services Advertisers like insurance brokers, real estate professionals, bankers benefit by appearing on the screens ®
MediaTile Confidential
MediaTile = Simplicity • Digital Sign In a Box™ Just Add Power! All-in-one system with display, media player and connectivity
• MediaCast Portal Web based control! Complete content delivery and management control center
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MediaTile Confidential
How does it work?
Complete Control via Web Application
MediaCast Delivery & Management System
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MediaTile Confidential
Automated Delivery & Playout on Displays
MediaTile Eliminates Complexities • Cellular Advantages: – No on-site network or cabling – No IT management, ongoing support or maintenance – Security concerns reduced/eliminated
• Web/SaaS Advantages: – No software to install or support – Control from anywhere
• All-in-one Advantages: – Just add power, no HW configuration or software to install
• Supports popular Media Files: – Use existing media files, RSS Feeds, advertisements, and information
“The beauty of the MediaTile system is that it allows us to supply real time, useful information to our employees using state-of-the-art technology.”
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MediaTile Confidential
John Gallo, Vice President, Business Operations for Rolls-Royce Corporation
Enhanced Services • Content Services • News Services • Weather Services • Worry-Free Guarantee • Deployment Services ®
MediaTile Confidential
Key Success Factors
Deploy in partnership in welltrafficked public locations Avoid interfering with host location IT system Avoid cabling and network infrastructure issues Use timely, relevant content Create loop that ties in nicely with “dwell time” from audience
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MediaTile Confidential
Contact
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MediaTile Confidential