“Simplicity is the peak of civilization.� -Jessie Sampter
The Gap
The Gap
The Need Image and Brand Continuity The Technology-Efficiency Paradox
Product Example
The Market
Business Model “Italian Sportscar Model” • Establish brand • Broaden product line Distribution Channels • Interior Designers • Architects • Direct
Marketing and Sales Print Media Robb Report, Architectural Digest, etc Handshake Marketing Website and SEO
Competition NovaDesk Henkel Harris
Management Team CEO Sales Director Overseas Manufacturing Tech Guru
Financial Projections Seed stage-$250,000 R&D Traveling/Networking Architectural Digest: Blogs/Press Release
$3925 x 6 months
Infrastructure and order system Subtotal Multiplied by Murphy’s Law Factor of 2
$50,000 $10,000 $25000 $400 $10,000 $95,400 $190,800
Current Status Performing market research Collecting and drawing up design ideas Ready to get the first one built