Apps vs. SMS/Text Message Marketing for Business
Which is better for marketing, apps or text messages (also known as SMS, or short message service)? While apps offer some fantastic opportunities for connecting you to your audience, there’s a drawback – your customer needs a smart phone, a data plan, and the willingness to install your app. More and more, data shows that fewer people are installing apps on a regular basis (90% of all aps are downloaded by a mere 30% of smartphone users. The average smart phone user downloads zero apps each month). Instead, the majority of people prefer to be contacted via the simple, comfortable mobile technology they’re most familiar with and use daily... text messaging! So while it may seem counter-intuitive, text messaging wins the day as the marketing channel for mobile! More complex solutions often don’t fit the needs of your audience… and in the case of apps, their use is driven by marketers, not consumers themselves.
Via: https://www.localtextmarketers.com/