The 7 Deadly Sins of Link Building If you’re trying to improve your SEO performance, thou shalt not commit these Seven Deadly Sins
1. Lust: the intense desire for links 2. Gluttony: the overindulgence of over-optimised anchor text 3. Greed: the accumulation of excessive backlinks 4. Sloth: the laziness of not addressing your Search Console warnings 5. Wrath: the feeling of hatred and anger that lead to link building revenge 6. Envy: the insatiable desire to have the results of someone else’s link building 7. Pride: the excessive love of one’s own website with internal linking If you are like many business owners, trying to get your mind around link building tactics can leave you thinking, “Perhaps it’s better to not do anything at all!”. You may have come across many deceptive practices referred to in the SEO industry as “black hat”. You may even have received dozens of e-mails or calls from overseas companies promising to buy you hundreds and sometimes thousands of links, for only a few bucks. As temptingly cheap as these offers may be, be prepared to get what you pay for. These companies are looking out for their short term interests, not your long term gain, and in the end when their practices fail, so too can your online presence. So how do you compete with the big boys while not resorting to tactics that may endanger not only your SEO campaigns – but your business and livelihood? Shared below are the Seven Deadly Sins of Link Building to avoid (or not avoid if you’re feeling naughty and want a short term high!). Via: http://www.ewebmarketing.com.au/seo/