Top 27 Actionable
CONTENT MARKETING Tips for Every Modern Day Marketer
90%
86%
of Organizations Use Content Marketing
of B2C Marketers Use Content Marketing
70%
54%
of B2B Marketers are Creating More Content than a Year Ago
of B2B Marketers Find it Difficult to Produce Engaging Content
Content Marketing Tips Backed by Data 62%
of B2B Marketers Use Infographics
Only
21%
of B2B Marketers are Successful at Tracking ROI
94%
of B2B Marketers Use LinkedIn to Distribute Content and is the Most Used B2B Social Media Site
58%
of Marketers Use Search Engine Marketing and is the Most Used Paid Content Promotion Technique
Content Marketing Generates Roughly 3 Times as many Leads as Traditional Marketing and Costs
Marketers on Average Spend
25%
of their Over Budget on Content Marketing
62% Less
Top 27 Actionable Content Marketing Tips to
Drive More Traffic and Engagement
Use Content to Gently Guide Consumers through the Buying Cycle
Use Social Ads to Amplify Outreach
Produce Quality Content Not Marketing Content
Create 1,000+ Word Long Form Content to Provide Value to the Audience, for SEO and Traffic
Guest Blog on Popular Industry Blogs and Link Back to Your Site for Traffic and Authority
Create a Buyer Personal Before Producing Content
Use Short, Sharp Headlines that are Simple and Optimized
Leverage Email in Content Marketing
Blog Consistently. 82% of Marketers who Blogged Daily Acquired At least One Customer via Their Blog.
Share Your Own Content and Use Social Sharing Buttons in Your Blog
Repurpose Old Content to Breathe Fresh Life
Syndicate Your Content for Referral Traffic and Reach New Audience
Create a Content Strategy to be More Effective Content Marketer
Use a Content Promotion Checklist
Have a Plan for Building Your Audience
Tap on Influencer Marketing by Quoting an Influencer and Linking to Their Content
Don’t Just Create One-off Pieces of Content, Create a Series of Posts for Repeat Traffic
Employ Basic Conversion Optimization Techniques to Generate Leads Out of All Your Content
Keep an Eye on Analytics to See What is Working and to Cut the Dead Weight.
Use Both Trending and Evergreen Content
Produce Content that is Conversational so it is More Relatable and Engaging
Find Your Optimum Content Producing Environment Including Time, Day and Surroundings
Interview Famous or Upcoming Talent in Your Industry
Visualize Your Message: SlideShares, Videos and Infographics
Relate Your Favourite TV Show Like Game of Thrones or Breaking Bad to Your Topic
Turn Your Email Outbox Into Blog Posts
Always Focus on the Audience When Producing Content
References: http://www.forbes.com/sites/sujanpatel/2016/03/24/25-content-marketing-tips-every-marketer-needs-to-know/ http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf http://contentmarketinginstitute.com/2015/05/content-marketing-tips/ http://www.toprankblog.com/2015/08/25-content-marketing-tips/
Infographic by:
www.digitalvidya.com