2012 Social Media Guidebook
Welcome to the
l a i c o S a Teradat k o o b e d i u G a i d e M In this book you’ll find:
Social Media and Teradata ................. 3 Guidelines and First Steps .................. 7 The Five Channels – A Primer ............ 10 Resources .. . . . ............................... .... 22
Why Is Social Media Important? Some Facts and Figures… > Nearly two billion people are currently online. (Internet World Stats)
Engage with Teradata’s Social Media Channels. Scan this QR code with your mobile device’s QR reader. 2
> 22% of their time is spent in social media. (Mashable) > Average American internet users watch 30 minutes of video online per day. (comScore) > Social media use among baby boomers 55-64 rose to 43% in December 2010. (Marketingcharts.com via David Erickson)
SocialMedia Media Social
ChapStoeciarl 1M:edia and Teradata
Guidelines
THE BIG SOCIAL MEDIA PICTURE FOR TERADATA. Our Goal: Create brand awareness in business and IT communities.
The Five Channels
Our Objective: Use relevant social media channels to increase dialogue, creating brand awareness in the social media sphere.
Resources
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WHAT IS SOCIAL MEDIA? Social media and networking is:
SOCIAL MEDIA CATEGORIES AND CHANNELS
> A way to communicate and connect with your family, friends, colleagues, and others.
Teradata has selected five social media categories and their primary channels to help us achieve our goals and objectives:
> A way of using the internet to instantly collaborate and talk about ideas or causes.
Social media category Primary channel
> A world where anyone can be a publisher, reporter, artist, filmmaker, or photographer.
WHAT DOES SOCIAL MEDIA MEAN TO TERADATA? Social media allows us to: > Express our company’s human voice. > Share knowledge and information. > Share ideas in progress, and let others join in.
HOW YOU CAN HELP Social media is an effective, low-cost vehicle for achieving Teradata business objectives. You can use it to help Teradata by: > Networking with the right people. > Increasing traffic to Teradata.com. > Monitoring the competition and Teradata’s reputation. > Helping create awareness about Teradata.
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Business-oriented (professional)
Business media-sharing
SlideShare
Microblogging
Social networking
Video-sharing
YouTube
> Communicate with professionals you know and trust.
> Post content and photos.
> Meet and network with people in your industry and others.
> Choose to connect to other users.
> Identify and create sub-groups for discussing specific topics or challenges.
> View other users’ content and connections.
LinkedIn is one of the most popular business-oriented social media sites.
Facebook is one of the most popular social networking sites.
Business media-sharing sites allow you to:
YouTube is one of the most popular video-sharing web sites. Videosharing sites allow you to:
> Share slideshows, video, and audio files. > Establish industry, thought, and product and services leadership.
SlideShare is one of the most popular business mediasharing sites.
> Upload video clips to a web site. > Use the service (or host) to store videos on its server so others can view and comment.
The Five Channels
> Raise brand awareness and generate new relationships.
Guidelines
Social networking sites allow you to construct a profile to which you can:
SocialMedia Media Social
Business-oriented social media sites allow you to present a business profile to:
Microblogging sites offer a form of blogging, but with shorter content than in traditional blogs. Twitter is one of the most popular microblogging services. > Entries might be simple short sentences or a single picture or link.
Resources
> Subject matter might include “what I’m doing now” or “check out this story or site.” > Dialogue and conversation are easy and fast. 5
TERADATA’S SOCIAL MEDIA STRATEGY AND WHAT IT MEANS TO YOU
Increase and enhance our web presence and blog conversation
Keep these ideas in mind when engaging in social media:
Teradata’s web presence is an important communication and lead generation tool.
Monitor and engage
> Discussing and promoting Teradata helps elevate awareness.
Use social media to check out the word on the street about Teradata. > Read and listen to what people are saying and don’t be afraid to participate. > Take the opportunity to promote Teradata and debunk myths.
Create and leverage content You can help by being a good storyteller and generate content that puts Teradata’s best face forward by telling the online world. > Share content, such as press releases, white papers, customer wins, awards, and Teradata.com and Teradata Magazine content. > Don’t be afraid to comment on what you read and correct misconceptions.
> Generating new content about Teradata or mentioning Teradata.com helps to enhance our image.
Integrate with planned marketing tactics Consider social media as a way to enhance our current marketing mix. > Social media opens the door to new options for collateral and sales tools, podcasts, videos, web seminars, and Teradata.com.
Capitalize on Teradata Magazine > Teradata Magazine is a customer-focused publication that accurately reflects our corporate strategy. > Teradata Magazine explores hot topics and trends, and features third-party and industry expert input. > Visit TeradataMagazine.com, and share its content.
Measure and report Teradata measures and monitors its social media strategy to help refine our marketing approach and tactics. > Monthly metrics show Teradata site visits and referrals and the number of followers of our efforts on the five social media channels we address.
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TERADATA’S SOCIAL MEDIA GUIDELINES
Keep these guidelines in mind: > Setting up social media – If you need help, contact social.media@teradata.com. > Don’t tell secrets – Avoid publishing confidential company information, such as unpublished details about our software, current projects, future product ship dates, financial information, research, trade secrets, and advance earnings. > Protect your own privacy – Don’t post information that you don’t want the world to see.
Guidelines
> Be honest – Don’t blog anonymously, or use pseudonyms or false screen names. Don’t say anything that’s dishonest or misleading. > Respect your audience, Teradata, and your coworkers – Teradata’s employees and customers reflect a diverse set of customs, values, and points of view. Be yourself, but be respectful.
The Five Channels
The bottom line is to use your common sense, and keep your audience in mind. Don’t say anything negative about Teradata. If you make a mistake, apologize, fix it, and move on.
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r li2n:es and First Steps ChapGte uide
> Protect Teradata customers, business partners, and suppliers – Don’t reference customers without their approval, discuss confidential details of a customer engagement, or trash or embarrass anyone in the Teradata community. > Controversial issues – If you see misrepresentations made about Teradata, point them out with respect and provide facts.
> Don’t forget your day job – Make sure that your social media time doesn’t interfere with your job.
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Resources
> Be the first to respond to your own mistakes – If you make an error, admit it and correct it quickly.
Social media tips – A few more ideas that will contribute to a successful experience: > For best results, write about what you know. > Use a spell-checker and take time to edit and reflect. > If in doubt over a post, ask someone else to review it first.
Get Started You may be inexperienced or uncomfortable with social media, or view it as time-consuming. Here are some tips for familiarizing yourself with social media and becoming more comfortable with the technology:
Don’t be afraid to hover Watch and listen for a while. Set up an account, and keep a low profile. Check out what’s being said and how people are saying it, and hang around until you’re comfortable joining in the discussion.
Follow people you admire and who inspire you Start by connecting with friends and experts you know and respect. Watch what they say and how they work in the channel to learn online etiquette.
Blogging Tips and Guidelines Blogs start conversations and generate buzz, and can be a great addition to our marketing, public relations, and brand mix alongside Teradata.com.
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SocialMedia Media Social
Blogging: Getting Started > Here’s a good site to begin with: www.wikihow.com/Start-a-Blog > Find Teradata blogs here: blogs.teradata.com > Consider your blog as a chance to build a community and not as a promotional or marketing tool.
Dos and Don’ts
> Share your expertise and bring something new to the table. And write it yourself so it reflects your personality.
> Be short and to the point. Some of the best blog posts are only a couple of paragraphs.
> Share your blog and other blogs you like via the social media channels. Blogging platforms typically have RSS built in, making sharing with Facebook and Twitter effortless. Encourage the use of Digg, Reddit, and StumbleUpon so visitors can add your blog to those sites.
> Read and comment on other blogs.
> Get permission from your manager to speak on behalf of Teradata. > Don’t share Teradata information that is confidential and proprietary – such as trademarks, upcoming product releases, sales, finances, company strategy, or anything that hasn’t been publicly released by the company. > Don’t use the Teradata logo or trademarks on your blog without written permission. > Know that Teradata can discipline you for commentary, content, or images that are defamatory, pornographic, proprietary, harassing, libelous, or that can create a hostile work environment. Using copyrighted materials, unfounded or derogatory statements, or misrepresentation can also result in disciplinary action. > Write knowledgeably, accurately, and professionally. Even if you make it clear you’re not officially speaking on behalf of Teradata, your posts will still create an opinion of Teradata in the minds of your readers. > Don’t sell any product or service that would compete with Teradata. If in doubt, talk with your manager.
Resources
> Blog regularly so your readers won’t lose interest. Statistics show that mornings (just before noon) are the best time to post for the highest readership – particularly Saturday mornings.
> Don’t treat your blog as an extension of your press center.
The Five Channels
> Ask readers to participate and always reply to comments.
Guidelines
> Include photos and other visuals to generate interest. Also make sure to use tags, descriptions, and titles to enhance search engine optimization.
> Don’t promote yourself or Teradata at the expense of your readers’ attention.
> If you’re contacted by the media about Teradata, refer them to the PR or HR departments. 9
tere C3h:annels – A Primer ChaTp he Fiv
Some of you are frequent users, some are casual, and some of you avoid social media altogether. In any case, LinkedIn, SlideShare, Twitter, Facebook, and YouTube represent the core of today’s social media channels. This section will give you the basics you need to set up accounts and see how participating can benefit you and Teradata. For more comprehensive information, see Helpful Links in the Resources chapter.
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SocialMedia Media Social
LINKEDIN Suggested uses: Communicate and network to each other internally and to very specific groups.
> 81% of business-to-business marketers use LinkedIn (BtoB Magazine and the Association of National Advertisers).
Guidelines
LinkedIn is a professional networking site for making business contacts, exchanging advice, sharing business opportunities, and manifesting thought leadership and expertise. Creating a LinkedIn group allows you to send very specific messages and offers to a highly targeted group. linkedin.com/companies/Teradata
> LinkedIn has 90+ million members in more than 200 countries.*
Getting started and using LinkedIn is easy…
> A new member joins approximately every second.*
Create your account – Go to LinkedIn.com, and create a Profile. This is your online resume, and adding personal interests, hobbies, and activities will give personality to your profile.
> Executives from all Fortune 500 companies are members.*
Adjust your settings – This includes everything from your home page set up to privacy and email notification choices – and there are many options.
* Figures provided by LinkedIn.
The Five Channels
> Teradata has more than 8,600 LinkedIn followers and 3,000 group members.
Answer the “What are you working on?” question – You can update this whenever you visit, or leave blank if you wish. After five days, LinkedIn will remove your status.
Use LinkedIn to ask and answer questions, introduce colleagues, and learn from your professional network. Once you get familiar with connecting with people, you can build groups based on anything from common interests to project participation.
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Resources
Build your network – Begin searching for and connecting with people you know. You can also upload your contacts, and then request a connection. Make it work for you!
Engagement Tips > Build a solid professional profile.
Benefits for Teradata
> Showcase who you are through talents, background, experience, and interests.
> Enhance internal and external communication and image among employees, third parties, and customers.
> Upload a professional image.
> Share and find business opportunities.
> Add your profile link to your email signature.
> Present Teradata industry leadership.
> Include your Twitter link on your profile.
Benefits for You > Get to know current and potential clients, service providers, and subject matter experts. > Collaborate on tasks and projects.
Dos and Don’ts > Complete your profile. > Make your interactions personal. > List your current position and past two positions. > Give recommendations first, then request at least three from others. > Don’t become an invitation spammer and confuse quantity with quality.
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> Personalize your message when asking for a connection or recommendation.
> Get active in LinkedIn Answers. > Become a follower of both the Teradata group and Teradata corporate LinkedIn profile (two separate LinkedIn groups).
Suggested use: Distribute presentations externally; establish industry, thought, and product leadership.
Visit and view – Go to slideshare.net and search for a topic, company, or individual name you’re interested in. Type Teradata into the search box and view any public presentations posted. Create an account and follow Teradata – To create an account, click on register, and enter the basic information for username, password, email, and location. You’ll be asked what kind of account you want to set up; as an individual user, just leave the default setting in place. As a registered user, you can follow other users (like Teradata), upload files, embed into blogs and web sites, create webinars or audio presentations, and even send out conference invites.
Guidelines
SlideShare lets you share presentations, documents, and PDFs with a professional community. Content examples are solution, product and service, customer, and strategy presentations. Registered users can share their own work, and comment on, download, and disseminate other users’ material. Content that goes viral through other blogs and social networks can drive traffic to Teradata.com, generate leads, and establish brand presence and industry leadership.
Getting started on SlideShare is easy…
SocialMedia Media Social
SLIDESHARE
The Five Channels
Share Teradata presentations – Send your material to social.media@teradata.com to share with other SlideShare followers. It’ll be checked to make sure it’s right for an external audience, aligned with our branding efforts, assigned appropriate tags to help the right people find it via search, and posted. Please do not post Teradata material directly to SlideShare via your personal account.
slideshare.net/Teradata
Resources
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Engagement Tips
Benefits for Teradata > Establish industry, thought, and product leadership. > Presentations go viral as followers pass on material. > Drive traffic to Teradata.com using embedded links.
> Sign up to become a Teradata follower; ask others to follow the Teradata SlideShare channel. > Expand your network of contacts by joining groups. > Embed slideshows into your own blog or LinkedIn. > Post on your topic regularly and do timely updates. > Synch audio to your slides.
Benefits for You > Access the latest industry material, including competitors’ presentations. > Get the word out on your professional activities and ideas.
Dos and Don’ts > Limit presentations to 10-25 slides. > Don’t use animation or customer content. > Close with a single slide linking to Teradata.com. > Include notes when you can to add to user’s understanding and knowledge retention.
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> Create a slide that links viewers to other assets on Teradata.com. > Include a call-to-action. > Use Facebook and Twitter to link to presentations on SlideShare. > Contact social.media@teradata.com to get your presentation added to the Teradata corporate SlideShare channel.
Suggested Uses: Create dialogue about relevant topics. Push out information about what’s new on Teradata.com, in Teradata Magazine, and in the news. Support Teradata events and web seminars.
The annual growth in the number of visitors to Twitter’s site is an astounding 1,105% (comScore). Teradata’s Twitter account now has more than 4,000 followers.
> 175 millio n registere d users an d 300,000 > Average new users of 140 milli per day. o n tw eets per d per week. ay and 1 b illion twee ts > Users wit h a biogra phy on Tw from Dece itter increa mber 200 sed from 3 9 to Decem 1 to 69% ber 2010. (P > Friday a ew) t 4 p.m. ES T is the mo (Dan Zare st retweeta lla and Hu ble day/tim bSpot) e of the w * Figures provided eek. by Twitter
Guidelines
Twitter is an online microblogging site where you can share your ideas and thoughts about subjects you’re passionate about, or simply to offer up a snapshot of what you’re doing at any given moment. Tweeting via computer or smartphone is like sending an IM to all of your followers at once. It’s great for building relationships, making contacts with other industry professionals, and getting information on topics that interest you.
Some Twit ter stats*
SocialMedia Media Social
Getting started and using Twitter is easy…
Look for friends – Click on Find People, and search for friends, relatives, colleagues, and groups. Then click on the Follow button to see what they’re tweeting. (They may have to accept you as a Follower before this can happen, as you will when people want to follow you.) You can see who your connections are following and connect with those people.
The Five Channels
Create your account – Go to twitter.com, and click the get started button. Enter your name, username, email address, and then complete your profile and account information, and add a profile picture. Include a link to your own web site or blog, or to Teradata.com. Use the Devices tab to connect to your mobile phone to receive or send messages via text.
Find your interests – Use the Search box and look for people who have tweeted about topics you’re interested in, including Teradata.
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Resources
twitter.com/Teradata
Start tweeting – Just start posting. On the home page, type your message in the box on top, and click Update. Say what you’re doing, post a link, or ask a question. Keep it short. Tweets must be under 140 characters.
> Report spammers.
Benefits for Teradata
> Use URL shorteners to share links with others and help them retweet you.
> Debunk misinformation about Teradata.
> Don’t use all 140 characters: use the 120 character rule to encourage others to retweet you.
> Push out information about what’s new and happening on Teradata.com, in Teradata Magazine, and in the news.
> Include a complete name, photo, and bio.
> Support Teradata events and web seminars.
Engagement Tips
Benefits for You
> Retweet posts that you find interesting.
> Build relationships with industry professionals and old and new friends.
> Follow people who have followed you.
> Get information about topics that interest you.
> If you want someone to retweet, ask!
Dos and Don’ts
> Use #followfriday or #ff to suggest Twitter accounts that others should follow.
> Learn Twitter lingo (RT, @, DM, and #) before you start. > Use direct messages only for private messages. > Don’t expect to get followers right away. You need to create posts the community finds valuable. Hint: use links to relevant assets.
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> Share music, videos, and photos with your followers.
> Follow hashtags (#) for events you are attending or interested in. You can find new followers or new inspiration for tweeting through these streams.
Suggested uses: Put a face and a personality to Teradata with lighter content, including photos and videos, games, informal polls, and employee recognition. Facebook is one of the most personal social networking sites available, and it’s making great strides in creating a business-friendly environment.
Some Fac ebook sta ts*
> 600 milli on+
> 50% of a ctive
active use rs.
users log in daily. > People s pend more than 500 b Facebook illion minu . tes > 250 milli on+
per month on
people use Facebook Connect e > During a very month n average . 20-minute 1,587,000 p e ri o d in 2010, th wall posts ere were: , 2,716,000 10,208,00 photos up 0 commen lo a d e d, and ts posted. * Figures (AllFacebo provided by Face bo ok.com) ok .
Guidelines
Facebook had the reputation of being a social site for kids only. But today, the fastest growing Facebook demographic is users 35 years and older, with a huge surge from the 55-and-over user base. Teradata’s Facebook page currently has more than 3,100 fans.
SocialMedia Media Social
Getting started and using Facebook is easy…
Set up your profile – Enter as much information as you wish in categories called Basic, Personal, Contact, Education, and Work. It’s a good idea to add a profile picture. Adjust your settings – Click on Settings to control who sees your profile and posts.
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Resources
facebook.com/Teradata
Get going! – Find your associates, friends, and relatives using the search tool and by uploading your personal contact lists. Those you invite to be a friend will have to okay you, and vice versa. Share pictures, videos, web links, and more. Check your “News Feed” to see what’s up with your connections, and manage your Profile page so that it reflects who you are. Use the search box to find friends, interests, and business pages, like Teradata’s.
The Five Channels
Create your account – Go to facebook.com, and choose Sign Up Now. Enter your name, email, password, and other basic information. You’ll get an email asking you to follow a link to confirm your account. Be careful not to choose to add everyone on your contact list.
Dos and Don’ts > Fill out your profile completely.
Benefits for Teradata
> Adjust your privacy settings to your preferences.
> Push out information.
> Don’t overpost your status updates. Post only as frequently as you would want to read others’ posts.
> Create campaigns, content, and awareness devices. > Promote products.
> Don’t create more than one account (more than one is a violation of the terms of service).
> Build new relationships and nurture existing ones.
Engagement Tips Benefits for You > Connect with old friends and new associates. > Share updates and information about yourself. > Post content you find interesting and participate in interesting discussions.
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> Share photos, videos, and links with your contacts. > Like and comment on your friends’ updates. > Tag a friend in your status updates by using the @ symbol before their name. This adds your status update to their profile and increases your engagement.
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YOUTUBE Suggested use: Viral video dissemination
* Figures
provided
e. by YouTub
Getting started and using YouTube is easy… Create your account – Go to YouTube.com, and click on Sign In if you already have a Google/Gmail account (you can use the same login and password since YouTube is a Google service). If you don’t have a Google account, click on Create Account, sign up, provide an email address, password, user name, and some other basic information. Then check the email address you provided, and follow the instructions to complete the registration. Watch videos – Your YouTube account gives you a home page, search box, and options to see popular videos and videos that are being watched now. There’s also a Recommended for You section that’s based on your past viewing history. You can also subscribe to channels that interest you. Upload videos – From your home page, click Upload. Videos can be in high definition, up to 2GB in size, 10 minutes long, and in a wide variety of formats (.mpeg4, .avi, .mov, .wmv, .flv). There’s even a paid option to promote your content.
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Resources
Tube, aily on You d d e h tc a w minute. videos are ded every > 2 billion a lo p u is o urs of vide than was and 24 ho ry 60 days e v e d e d a orks in eo is uplo ision netw v le te > More vid . .S U ajor all three m created by .; the site 60 years. ide the U.S ts u o m o fr s affic come > 70% of tr tries. in 25 coun ube. is localized y on YouT a d a s te u s 15 min user spend affic on > Average 0% of all tr 6 t a th ts e ile predic o – YouTub > Bytemob be for vide l il w 11 0 2 web in the mobile e of that. percentag e rg la a ts represen
youtube.com/Teradata
The Five Channels
tats* YouTube s
Guidelines
YouTube is a video-sharing web site where individuals and organizations can upload videos, ranging from amateur productions on video and webcams to highly produced corporate, news media, and music presentations. Subject matter can include customer testimonials, product/service introductions, product demos, events promotion, thought leadership productions, video blogs, and more. Non-registered viewers have access to videos, but you must create an account to upload.
Engagement Tips > Share links to videos from other social media channels.
Benefits for Teradata
> Ask people to subscribe to the Teradata channels.
> Economical and creative way to share messages about products and services.
> Ask people to share your video and like it on YouTube; ask for comments.
> Videos go viral as people pass on interesting content.
> Provide a link to other Teradata assets on the web. > Include a call-to-action in the description or in the video.
Benefits for You > Share videos for free and store videos without using your own bandwidth. > Access huge amounts of informational and entertaining content.
Dos and Don’ts > Shorter is better. We lose viewers after one minute 15 seconds. > Visuals capture more viewers and hold attention longer than talking heads. > Tell viewers something they’ve never heard before. > Be daring, entertaining, and compelling. Use a spokesperson who has energy and personality. > When filming a person, get close so both audio and picture are clear. > Contact social.media@teradata.com to submit ideas or YouTube videos.
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> Create content specifically for YouTube. > Practice rich metadata techniques – use tags, descriptions, and titles, for example. > Include video in viral campaigns.
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PUSHING BUTTONS AT TERADATA.COM Finally, a few words about those little social media icons you see at the bottom of stories all over the web, including Teradata.com. These include Facebook, Twitter, and LinkedIn, and other social news sites, like digg, reddit, and StumbleUpon.
Guidelines
A large part of social media is sharing your web experiences with others. You can easily share stories you see and like with your social media communities by clicking on these icons and following instructions to post, tweet, or share. This is a great way to spread the word when you see something new on Teradata.com.
The Five Channels Resources
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R
HELPFUL LINKS AND GLOSSARY The following pages provide some helpful links/URLs and a glossary of terms for you to use as a quick reference guide. See the help sections of the social media channels for more detailed information.
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Twitter resources:
mashable.com – blog about social media and technology.
> tweepsearch.com – search engine that enables you to search the bios of Tweeple (Twitter users) by entering keywords. Make sure to use specific keywords in your bio.
danschwabel.com – blog resource for social media.
namechk.com – web site that searches all social media channels for your username of choice.
Teradata corporate social media accounts
> twaitter.com – web tool that allows you to schedule tweets in advance. > blastfollow.com – web tool that allows mass follow of all Tweeple following a particular hashtag. > Twitter Guidebook – mashable.com/guidebook/twitter
Guidelines
bit.ly – utility that allows users to shorten, share, and track links (URLs) to make sharing easier and leave valuable space for messaging and conversation.
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HELPFUL LINKS
LinkedIn resource: > How to use Linked in for business – blog.hubspot.com/blog/tabid/6307/ bid/5641/Free-eBook-How-to-Use-LinkedIn-for-Business.aspx
You can follow Teradata on these channels: linkedin.com/companies/Teradata
twitter.com/Teradata
> Getting started – youtube.com/t/about_youtube
The Five Channels
slideshare.net/Teradata
YouTube resources:
> Community guidelines – youtube.com/t/community_guidelines > Help articles – www.google.com/support/youtube
facebook.com/Teradata youtube.com/Teradata flickr.com/photos/teradatanow
Social media marketing resource: > hubspot.com/social-media-marketing-hub
Facebook resource: > Privacy guide – mashable.com/2011/02/07/facebook-privacy-guide
Resources
Social news sites: > digg.com > reddit.com > stumbleupon.com 23
GLOSSARY
Group – Individuals who are connected through their activities and/or interests.
Retweet (RT) – Sharing someone else’s tweet with all of your Twitter followers.
Blog – Short for web log. Web site with regular posts (usually in reverse chronological order) selfpublished by individuals, also known as bloggers.
Hashtag – Designate keywords/topics on Twitter by putting a hash mark before a word or phrase (for example, #teradata for Teradata). Hashtags help people find related tweets.
Search Engine Marketing (SEM) – Type of internet marketing that promotes web sites by increasing their visibility on search engines. This is achieved via search engine optimization, paid placement, and other methods.
Channel – YouTube or SlideShare user’s home page that shows user name and info, user’s posted public videos, PowerPoint decks, and documents. Comment – Response to a post. Connections – People who have accepted invitations to share information with each other through a social media site (i.e., a friend on Facebook or a follower on Twitter). Content – Text, pictures, video, audio, and any other material posted on the internet. Direct message – Communicating with someone one-to-one privately. Most social media sites allow this. Discussion – String of comments between individuals or among groups about a particular post or topic.
Invitation – Offering an individual access to your content. Like – A link next to an entry you see on Facebook allows you to let others know you appreciate that content. LinkedIn – Professional online community used to network with fellow professionals. Teradata uses LinkedIn to create groups that have like interests and address captive audiences. Microblogging – Web service that allows you to broadcast short messages to other subscribers. Page – As opposed to a profile, a Facebook page is intended for and created by artists, celebrities, businesses, brands, and similar entities (not individuals).
Entry – Individual post or article.
Private – Content that can only be seen by chosen individuals.
Facebook – Online community for people to connect with others to share videos, photos, and info. Businesses can also have pages and connect with interested fans.
Profile – Information you have posted about yourself on a social media site, which others can view and search.
Fan – Person who has joined a Facebook page. Flickr – Online site to store, share, and comment on photos. Follow/Follower – A Twitter or SlideShare connection. Following someone means you can see their tweets. Someone who follows you can see yours. Friend – Person with whom you have a mutually agreed connection on Facebook. To friend someone is the act of making that connection.
Post – Item on a blog or social networking site. Posts may have keyword tags associated with them and often allow commenting. Privacy settings – Limitations you can set on what information and content you share with others.
EB-6225 > 0112
Share – Offering other people the use of your text, images, video, or other content. SlideShare – Online community where users can upload and share PowerPoint presentations, PDFs, and other documents. Social media – Tools and platforms to produce, publish, and share online content and interact with others. Social media tools include blogs, podcasts, videos, and microblogs. Social networking sites – Online places where users can create a profile, and then interact with others using a range of social media tools. Social news sites – Web sites that feature user-submitted stories that are ranked based on popularity. Tags – Keywords attached to content items, allowing them to be found easily through searches. Tweet – Post made on Twitter. Twitter – Microblogging community where posts and links are 140 characters or less.
Public – Content that can be seen by anyone, without restrictions.
Wall – Space on every user’s Facebook profile that allows friends and users to post messages and content.
RSS (Rich Site Summary) – A format for delivering regularly changing web content. Many news-related sites, weblogs, and other online publishers syndicate their content as an RSS Feed to whoever wants it.
YouTube – Online site to upload, share, and comment about videos. Videos that are shared with other viewers who, in turn, share them, are said to have become viral.
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Search engine optimization (SEO) – The process of improving the volume and quality of traffic to a web site from search engines.