Know What Google Looks For In a Web Page Google changes its algorithms sometimes twice a day. NO, it is not trying to make it harder for you to push your website up in the rankings. It is doing its job: To make it easier and faster for you to find the information you are looking for because, after all, Google is a search engine. According to Mimi Underwood, Senior Program Manager of Search Growth and Analysis at Google, developing algorithmic changes to the search process involves experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google’s search results—provide feedback on Google’s experiments. Ratings from evaluators do not determine individual site rankings, but are used help Google understanding its experiments. The evaluators base their ratings on guidelines given to them; the guidelines reflect what Google thinks search users want. In 2013, Google published its human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on mobile devices today than on computers. Google often makes changes to the guidelines as its understanding of what users wants evolves, but Google has not shared an update publicly since then. However, Google recently completed a major revision of its rater guidelines to adapt to the new and growing mobile world, recognizing that people use search differently when they carry internet-connected devices with them all the time. This is not the final version of Google’s rater guidelines. The guidelines will continue to evolve as search, and how people use it, changes. Google won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically. We expect our phones and other devices to do a lot, and Google wants to continue giving users the answers they're looking for—fast! Do the pages on your website follow the new guidelines? If not, call Digital Marketing Sapiens for SEO services in San Antonio. Happy to help! 210-582-5842
Copy curated by Irma Calderón Woodruff, Partner, Digital Marketing Sapiens (Google Partner) irma@DigitalMarketingSapiens.com