A N DY WA L M S L E Y WA S H S T U D I O
Art Direction
What you need to know For those members who’ve had the pleasure of visiting the office space-cum-gallery BIPP’s head office, you will know that feeling when stepping into the ‘house’ - it oozes with creativity and makes your inner artist leap out. The Artistry House is an office space-cum-gallery , formed by an innovative Preston-based creative agency, Wash Studio, dripping in cutting-edge design and decorated with captivating artwork - it’s a place the BIPP is proud to call home. Founder and Creative Director Andy Walmsley speaks to ‘the Photographer’ about his decades of industry experience working with leading photographers to produce standout imagery in the studio and out on location for global campaigns and projects.
Image from a Jaguar advertising campaign by Wash and shot by Sean Conboy
What about the Art Director? So, before you photography folks out there get all defensive and think, ‘I don’t need an Art Director’ or have no idea what an Art Director does, for that matter - let me explain: ‘An Art Director is a person who manages and directs a team of creatives, such as designers, copywriters and photographers. Art Directors usually oversee the overall concept of a project and manage the individuals who work on the various creative aspects and outputs of that project. ‘They create a culture of exploration and experimentation, but equally one where they are guided by the brand strategy and creative briefs. So there you have it! That’s Art Direction.’
44 the PHOTOGRAPHER / 2023 / Issue One
Issue One / 2023 / the PHOTOGRAPHER 45
