MARKETING ASSISTANT
n t r o d u c t i o n
Birmingham Hippodrome is on a mission to enrich the cultural life of the region. Our vision is to create a distinctive, world-class Birmingham cultural scene with the Hippodrome at its heart. We reach over one million people a year through on and off stage programmes of work, digital presence, and performances in Birmingham and beyond; providing that “goosebumps” feeling through memorable and extraordinary experiences.
We are an independent charity, run by a board of voluntary trustees with no regular revenue funding from public sources. We frequently invest in projects alongside Arts Council England and with Birmingham City Council. Generous support is received from the business community through sponsorship and other partnerships; from individuals through donations and memberships; and from grant-making trusts for special programming and infrastructure projects. As a major employer in the region, we play a leading role in the Southside Business Improvement District.
We are looking for people to join us on this journey at a pivotal time in our evolution; recognising our people and network of talented freelancers and volunteers are core to the growth and success of the organisation.
The future of Birmingham Hippodrome is you!
This role reports to the Touring Productions Marketing Manager, within the Marketing Department. The salary for this role is £21,500 - £22,500 (for full time, 37.5 hours a week) plus lots of staff perks! We offer different ways to work flexibly, so please feel free to contact us as we are open to a discussion on part time working. This role also benefits from hybrid working.
Our vision and mission state our purpose and who we want to be in the future.
Vision
A distinctive, world-class Birmingham cultural scene with the Hippodrome at its heart.
Mission
Providing that “goosebumps” feeling through memorable and extraordinary experiences.
Inspiring
We bring individuals, groups and communities together to share those wonderful ‘goosebumps’ moments: emotive, world-class, cultural experiences that ignite imaginations and inspire future generations.
Progressive
We are ambitious for ourselves, our partners and our city region We aim to be the best at what we do, always looking for new ways to advance, improve and evolve whilst being mindful of our rich and vibrant history.
People Focused
We care deeply for our staff, audiences, volunteers, partners, participants and artists and are dedicated to ensuring that any Hippodrome experience is a positive one Our people are the beating heart of Birmingham Hippodrome.
Inclusive
We provide a safe and inclusive space for expression and creativity, priding ourselves on being collaborative and reflective of our city region. Inclusion is integral to everything that we do and is central to our decision-making.
Sustainable
We take care with our actions, safeguarding the long-term sustainability of Birmingham Hippodrome through our work, environmental responsibilities and business practices
Our values are all about who we are, what we believe in and what sits at the very heart of a Hippodrome experience.
Marketing Assistant
Reporting to the Touring Productions Marketing Manager, this crucial role supports marketing for touring productions visiting Birmingham Hippodrome; working on the fulfilment of all aspects of show promotions from the setting up of on-sale email campaigns and web pages to post show reporting. The role works closely with our Communications and Information & Sales Teams.
Campaigns
Support on marketing campaign activity using a range of channels including print & digital advertising, email, paid-for social media, direct mail, print production and distribution
Create and maintain webpages across Birmingham Hippodrome’s website for productions
Promote ready-made content, reviews, images and trailers provided by production companies through email and website
Create and commission printed and digital promotional materials
Create and send production related emails
Maximise Front of House promotional opportunities through the upkeep of the organisation’s digital screens and leaflet and poster displays
Proofread written content for the marketing department and the wider organisation
Liaise with external suppliers on design, mailings, web and press advertising
Extract and clean accurate and targeted data in line with GDPR from our ticketing software Tessitura
Deliver marketing campaigns for selected one-night and short run performances
Produce post-show reports to measure departmental KPI’s through reporting and analytics
Oversee the running of pre and post show emails, and other wraparound activity
Develop personal use of the Hippodrome’s ticketing software Tessitura to maximise its effectiveness
Attend performances and other events on behalf of the Marketing team as required (including out of normal office hours)
General
Ensure excellent departmental filing and general organisation; covering telephone and email messages for team members during periods of absence, sickness or holiday
Ensure that all activity complies with GDPR legislation and aims for best practice
Comply with all statutory and Hippodrome requirements in areas such as safeguarding, health and safety, dignity at work, inclusion and anti-racism
Perform any other reasonable duties as assigned by the Head of Marketing and/or Director of Audiences & Communications
h e S p e c
We are looking for a reliable and driven individual, who can work calmly under pressure and is keen to take the next step in their Marketing career.
Below is a specification list, detailing some of the key attributes we’re looking for in an ideal candidate. We would still like to hear from you, even if you do not meet all of the criteria as long as you feel you can positively contribute to our team. We are fully committed to supporting, encouraging and training our staff members to ensure their personal growth and future development.
ESSENTIAL (E) The successful candidate will meet the majority of these requirements
DESIRABLE (D) The successful candidate should meet some of these requirements
Experience
Marketing work experience, internship or training (E)
Used to fast paced environments and working to tight, immovable deadlines (E)
Good level of English qualification (E)
Experience working within the arts and culture, entertainment or charitable sector (D)
Evidence of continued professional development (D)
h e S p e c
Skills, knowledge and abilities
Good communication skills both verbally and in writing (E)
Building promotional emails using an email service provider and updating websites using a CMS (E)
Excellent administration and personal organisation, and good team working skills (E)
Processing or analysing data in line with GDPR (D)
Basic knowledge of Adobe Photoshop package and tools (D)
Experience of paid-for social advertising (D)
Personal attributes
Able to communicate confidently (E)
Smartly presented, friendly, poised and approachable (E)
Ability and willingness to work some evenings and weekends around press nights (E)
Active interest or engagement in the cultural sector (D)
T h e P e r k s
We are really proud to be able to offer some of the best perks around! We offer a variety of benefits and rewards to our staff - you just need to complete your probationary period first.
Physical
Discounted Gym membership at PureGym and Anytime Fitness.
Critical Health Insurance - a sum equal to your annual salary provided in the event of a diagnosis of a critical health condition which prevents you from working.
Cycle to Work Scheme - we buy the bike and/or accessories at full retail price. The balance is then recovered from a reduction in your gross wage. Through salary sacrifice, you can expect to save a minimum of 25%
Eye care vouchers though Specsavers which includes an eye test and either a select range single vision spectacles when used for VDU use or a voucher amount towards a more expensive pair.
Free flu jab offered onsite to employees or claimed through expenses.
Corporate health care cash plan through BHSF. The plan offers cash benefits towards everyday health costs such as dentist treatment and out patient care. Employees offered access to this scheme at discounted rates via regular deductions from payroll.
Discounted private medical cover though AXA who provide fast track appointment services.
Financial
Annual organisation wide pay reviews.
Enhanced maternity/paternity/sick pay.
Life assurance - a sum equal to twice the employee’s salary is paid to a beneficiary nominated by the member of staff or next of kin.
Enhanced pension offer if you meet the eligibility criteria, after two years ’ service we will match pension contributions up to 6%.
Personal Development Fund to pay towards the cost of a course/activity that is not job related.
Electric Car Scheme - get a brand new electric car through work as a benefit, paid for through your gross monthly pay, saving on income tax and National Insurance.
Emergency Hardship Loan access to an advance in your salary to support in emergency situations.
Bus and train travel - we purchase the discounted annual travel pass on behalf of the employee then the cost is recouped over normally 12 months via a deduction through payroll.
Discounted car parking - half price parking at the Arcadian car park.
T h e P e r k s
Emotional
Flexible and hybrid working where the role allows and in agreement with your line manager, your work can be carried out in a way that meets both the needs of you and the organisation.
Mental Health First Aiders points of contact for an employee who is experiencing a mental health issue or emotional distress. This interaction could range from having an initial conversation through to supporting the person to get appropriate help.
Employee Representatives - these are colleagues who represent a specific department(s). They act on behalf of individuals and collectives of the workforce.
Employee Assistance Programme - an external confidential helpline that can be called for free 24/7 and can offer up to 6 sessions of structured telephone calls/face to face meetings.
Inclusion & Anti Racism and Wellbeing working groups made up of employees and volunteers from across the organisation, working on the day to day improvements that needs to take place, truly leading change at Birmingham Hippodrome by presenting new ideas, informing on training, policies and advocacy.
Social
Enhanced annual leave.
Staff ticket offers and discounts - subsidised and/or free tickets to watch a show subject to availability and 50% discount on Hippodrome Programmes, alcohol, soft drinks, hot drinks, ice creams, confectionery and food items.
Green room - a communal space for you to enjoy breaks with your colleagues.
Hippodrome Headliners awards, recognition and celebration for the creative, inspiring, dedicated work of our people nominated by you.
Wellbeing events where you have the space to focus on your wellbeing and get involved in initiatives
Organisation wide staff events where ideas and information is shared with a chance for a get together with the wider team.
Our people are the beating heart of Birmingham Hippodrome and we are committed to providing a safe and inclusive space for expression and creativity and are dedicated to ensuring that any Hippodrome experience is a positive one. Inclusion is integral to everything that we do and is central to our decision-making. We care deeply for our staff, audiences, volunteers and partners, priding ourselves on being collaborative and striving to better reflect our city region.
We are proud that we reside in one of the most diverse cities in the UK; we value the richness that has and will be brought to our organisation through engaging with and the employment of people of different backgrounds.
Birmingham Hippodrome is committed to ensuring that applicants and employees are treated equally irrespective of race, colour, nationality, ethnic origin, gender, sexual orientation, marital or parental status, age, disability, gender reassignment, political or religious belief, or socio-economic class.
The principles of equal opportunity also apply to the way in which our employees treat visitors, clients, customers and suppliers.
Birmingham Hippodrome is committed to a programme of continuous review and action to ensure that our policies remain effective.
Recognising under-representation in our workforce of Black, Asian and ethnically diverse people, and those with disabilities, we particularly welcome applicants from those backgrounds, identities and experiences.
a f e g u a r d i n g
At Birmingham Hippodrome we believe that everyone has the right to live in safety, free from abuse and neglect.
We have a responsibility to do the very best we can to keep children and adults safe, including those at risk as well as our own teams. We will do everything in our power to ensure children and adults who come into contact with Birmingham Hippodrome, in any capacity, are safeguarded; this includes all trustees, staff, volunteers, public and contractors, as well as members of the public.
