BIS Publishers Catalogue Spring 2015 EU by BIS Publishers

Spring 2015

Contents

New Titles

2 The Service Innovation Handbook 4 How to Have Your Cake and Eat It Too 6 Not Invented Here 8 Creativity in Business 10 Think Like a Manager Don’t Act Like One 12 The Digital Metrics Field Guide 14 The Form of Design 16 CO LAB 18 Material Alchemy 20 Analogue vs. Digital Memory Game 22 Somethink completely different

Recent Titles

24 The Exceptionally Simple Theory of Sketching 25 Sketching Product Design Presentation 26 The True Size of Food 27 The In Vitro Meat Cookbook 28 Pop-Up City 29 How to Visit an Art Museum 30 Always Be Yourself. Unless You Can Be a Unicorn. Then Always Be a Unicorn. 31 Make a Face Memory Game 32 Street Art Memory Game 33 Numbers Game 34 Design and Creative Business highlights 36 Gift Books and Games highlights

Titles by Category

38 Creative Business 41 Design 48 Architecture and Spatial Design 51 Gift books 55 Games 60 Distributors

Cover image by Damien Derouene and taken from How to Visit an Art Museum, p. 29

Dear Reader, This little preface invites you to think a bit about the book business as a service industry, and also takes a turn as an advisory reading list for people in the book business as it peruses the eleven new BIS-titles in the order of our spring list. Is publishing a service industry or a product industry? If you consider content—as opposed to the medium, channel, or business model associated to the distribution of content—to be the core of our business, then we trade intangible goods. A trader in intangible goods is a service company. For our authors there is no question about it: publishers are the suppliers of a service. And with educators and the media too, many of our interactions are about providing services. But then the book itself—that is a product, right? Yes, but factor the digital revolution into the equation and a book is no longer just a physical product. And when we step back to look at the industry as a whole, it is apparent that services are gaining dominance as the definition of publishing. The success of Amazon is not defined by its product, but by all the services it creates around its products. And if we look at the businesses that, for the most part, retaining the old model of physical bookselling, the successful shops are the ones that distinguish themselves with exceptional knowledge, personal contact, serendipity, sense of community and good coffee—all of these being a service in support of the physical sale of a product. I would say we are partly a product and partly a service industry. And that publishers should develop a stronger service mentality and be more inventive in delivering good services. This brings me to our first book that caters to businesses and organizations that form seventy percent of our economies in the West, the service industries. I say to everyone in the seventy percent—and that includes you, book people—pick up The Service Innovation Handbook! If you want to start with the shortest introduction on service design available in book format and you want to have the cake and eat it too, start with How to Have Your Cake and Eat It Too, An Introduction to Service Design. If you still think that you’re not in the service industry, think again. And read Not Invented Here to learn how you can be smarter by looking at other industries or domains in order to pick up ideas for cross-industry innovation and by converting the defensive “not Invented here” syndrome into the more productive “proudly found elsewhere” mentality.

Success is all about becoming more creative in your business, right? Why not read Creativity in Business as a start? Since publishing is very much a people’s business, managing people is key. For managers of all levels Think Like a Manager Don’t Act Like One offers seventy-five insightful tips . Now turn your binoculars from your staff to the lovely people who buy your books and try to fully understand how they perceive and react to the (often) digital communication that you strive to deliver to them via your website, social media, email, and mobile. For guidance read The Digital Metrics Field Guide. Take a pause to reflect on the question of why products have the shape they have while browsing through The Form of Design. But so much for mind-wandering. Time to get back to work and understand that the best things come out of processes by which creative people from different backgrounds collaborate. Read about it in CO LAB. Bestsellers are the pot of gold in publishing. Work on your lead-into-gold talents while reading Material Alchemy. Play the game of cross-media platform publishing and practice to better understand conversions from analogue to digital, and back again, with our new Analogue vs. Digital Memory Game. And while you at it, make just such a creative combination that so often marks the birth of something new: marry Monty Python’s “And Now for Something Completely Different” with Steve Job’s “Think Different” and, rat-a-ta-ta-tat, what do you get but the title of the last book of our spring list, Somethink Completely Different. And on that note, I wish you pleasant reading and much inspiration from these books for yourself and your business. As ever, if you have a good idea for a new book or game, send me an email. I would love to hear from you. Rudolf van Wezel Publisher rudolf@bispublishers.nl

New Titles

The Service Innovation Handbook Action-oriented Creative Thinking Toolkit for Service Organizations Lucy Kimbell

Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.

• An action-oriented book for managers and entrepreneurs searching for new ways to tackle the issues they face in terms of developing and delivering services. • Directed at the business world • Combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. Directed to the business world and combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates. The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts, especially at the early stages of projects. Sometimes called “design thinking” or “design innovation”, such approaches help organizations explore and create new configurations of people and things that support users, customers, staff and partners in creating value together. In short, this book argues that design and arts-based approaches are valuable to managers and entrepreneurs designing services, when uncertainty and ambiguity are high. It shows when and how to use these approaches, introduces specific methods, reviews their strengths and limitations, and finally helps managers think through what it takes to start using them in projects and within teams and develop the culture and behaviours that access the creativity they support. 240 pages | 19 x 24 cm | hardcover | € 34,00 | ISBN 978 90 6369 353 4

Related: The Innovation Expedition, p. 39 This is Service Design Thinking, p. 38

New Titles

How to Have Your Cake and Eat It Too An Introduction to Service Design J. Margus Klaar According to Forrester Research, “the tools and principles of service design should be common practice in the board room within 10 years”. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. Service design, by organizing business from the customer’s perspective, can help save considerable amounts of money in marketing while at the same time building a stronger brand. Hence the title: How to Have Your Cake and Eat It Too. Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.

• Customer experience is the most important battle ground for competitive advantage • A short introduction to Service Design in the spirit of the 80-minute MBA • Accessible to a wide audience of general business readers

There are only a handful of books about service design on the market. One of the leading titles is BIS Publishers’ This is Service Design Thinking. But these books are either quite academic or they cover the subject in an all encompassing way and are therefore more suited for the service design practitioner than for the general business reader. How to Have Your Cake and Eat It Too is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined. 112 pages | 21,6 x 14 cm | paperback | € 12,90 | ISBN 978 90 6369 381 7

Operations and aspirations

Why is it called design

Form following function 24

Knock, Knock, Nokia’s Heavy Fall

What is service design?

The first rule of service design

Personas

Simplicity means making decisions

Need is never a thing

Commonalities and differences

Roles in the process

How to organise this type of work?

Complexity

It is about people 95

Who is involved

Why? Why? Why? Why? Why?

Empathy maps

How do they feel?

Build up confidence

Customer journey

It’s an omnichannel world

Just the beginning

Going to the show

Contents map

From goods to services

Who is responsible? 73

Facing the customer 79

Visualisation and non-linear information

Meanings 61

Touchpoints and activities 63

Talking to people

Validating hypotheses

Where business meets customer

The difference between quantitative and qualitative data

Drawing the touchpoint matrix

Conversations 51

Observation

Touchpoints

Differentiate between external and internal processes 70

Research tools 74 In-depth research 105 Development 108

tomer) is actually created. And then simplifying everything so that the value is delivered as quickly and easily as possible.

FOR MANAGING

RISK

FOR CREATING

PROFIT

PROCEDURES WHICH CREATE

COMPLEXITY WHICH IS MANAGED BY CREATING

PRODUCTS

LANGUAGE

BASED ON

AGE

LOCATION

INCOME

PROFESSION

CONCEPTS

THAT HAVE TO BE

COMMUNICATED

JARGON

SYMBOLS

THAT HAVE TO BE

EXPLAINED

TO ALL GROUPS DIFFERENTLY WHICH CREATES

WHICH HAS TO BE JUSTIFIED WITH

CO$T

Tools 103

REQUIRES

Iterations

Data mining based on insight

SCALING

Two perfect storms

Simplicity means making decisions Mono-functional tools are the best. A carving knife is better for carving than a pocket knife. A real camera is better than a smartphone. A flight ticket booking site where it is possible to just book the tickets and understand exactly what you’re paying for is better than a site that also offers you hotels, taxis, buses, insurance, and coffee on board. Over time, simple tools get complicated if one forgets where the value lies for the customer. At one time, Nokia was the best mobile phone maker, providing simple, intuitive menus that everyone could learn to use in minutes. However, with It easier not to choose each new phone, new layers of possibilthan to try to choose ities were added to the menu, without among a multitude considering if it were necessary to omit of incomprehensible older functionalities. versions Eventually, users were required to move their Nokia phones through five levels of completely unintuitive menus just to change the ring-tone. Shortly thereafter, along came the iPhone with a learning curve of 30 seconds. Simplicity means reducing the number of options, not increasing them. Simplicity means making some decisions for the customer, not deferring everything so that she can choose. Having many options to choose from has been shown to cause stress and actually turns people away. Many users find it easier not to choose than to try to choose among a multitude of incomprehensible versions of the same basic product. an introduction to service design

Families like it simple and quick The McDonald brothers opened their first restaurant in 1940. It attracted throngs of customers, with harried carhops serving up to 125 carloads at a time. Within the decade, though, Mac and Dick realized they had to revamp their restaurant or find a new line of work. Some of their best customers were families giving Mom a night off from the kitchen. But now these families were driving right past the restaurant, turned off by the loitering toughs that driveins attracted. Many of the remaining customers complained that the food got cold on the journey from kitchen to car. So they cut the menu to only 25 items and standardized the burgers. They replaced carhops with service windows. Productivity enhancers like five-at-a-time milk shake mixers enabled them to turn around food orders quickly. Source: Roger Martin, the design of business

how to have your cake and eat it too

Touchpoints Where business meets customer Brands interact with consumers at many points throughout the customer journey. A touchpoint is where one of these interactions happens. Many of these touchpoints are passive. Some are interactive, and some are active only in one direction or the other. Mapping all these interaction points is vital to understanding the complete picture of what customers actually see and experience. Based on conversations with customers, business owners often quickly learn that little details, which may seem like a waste to companies, are actually the most important parts of the brand experience from the customer’s point of view. For example, fashion companies neglect stylish labels at their peril. No matter how good a garment is, it is the label that conveys the image and importance of the brand. From a production viewpoint, labels are at best an afterthought. In the 1980s, North American cars were lambasted for their lack of attention to detail. American engineers often neglected such details as the way it felt to operate the car’s switches, whereas Japanese manufacturers spent inordinate amounts of time to ensure that the feel of everything was right. The complaints about American cars had nothing to do a an introduction to service design

WHICH IS MANAGED BY

New Titles

Not Invented Here 7 strategies for cross industry innovation Ramon Vullings and Marc Heleven What can a hospital learn from a hotel?   How can a car manufacturer use tools from the games industry?   Where can a chemical company apply principles from a festival organiser?   Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies, and transferring approaches between contexts and beyond the borders of your own industry, sector, area, or domain.

Ramon Vullings is inspirational speaker, an innovation expert with humor, enthusiastic master of interaction, business author on applied creativity & cross industry innovation and ideaDJ. Marc Heleven is internet innovation search expert, with his advanced skills Marc finds advanced innovation inspiration & information hidden in the ‘deep web’. Marc & Ramon are part of 21 Lobsterstreet - an energetic bunch of experts, on the job wherever people and organizations are in need for creativity, innovation and change.

• Visual business book full of inspiring ideas • If you like Steal Like an Artist, you will also like the more business oriented Not Invented Here • Turns the negative Not Invented Here into the positive Proudly Found Elsewhere

Not Invented Here refers to the phenomenon of people blocking out ideas from the outside. It also indicates that there are beautiful alternatives everywhere just waiting to be introduced into your context. The potential of incorporating ideas and approaches from other areas is tremendous, but still very few organizations apply crossindustry innovation strategies in any kind of structured way. Not Invented Here provides you with cross-industry innovation strategies and tools to increase your ‘match sensitivity’ and identify the available opportunities. This inspirational, illustrated business book aims to be a joyful guide by challenging thoughts, using inspiring stories, and presenting many practical tools. Reading cover-to-cover or cracking open the book at random—no matter how you dive in—you are bound to find insight. 220 pages | 15 x 15 cm | paperback with flaps | €12,90 | ISBN 978 90 6369 379 4

New Titles

Creativity in Business The basic guide for generating and selecting ideas Igor Byttebier and Ramon Vullings Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education. The book outlines the four-step creative process: - Ask the right questions - Generate a multitude of ideas - Select the right ones - Start implementing Turn idea-killers into idea-boosters! The authors, Ramon Vullings and Igor Byttebier, aim to encourage creativity in your organisation, business, or educational institution.

• Revised edition of Creativity Today to aim it more at (business) education • Basic think and do book that made tens of thousands of managers more creative • Now available again in a new sharply priced edition

Creativity in Business is the revised version of Creativity Today, the management book on applied creativity, which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates, and cover design - all intended to revamp this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative. 204 pages | 23,8 x 17 cm | paperback with flaps | € 19,90 | ISBN 978 90 6369 380 0

New Titles

Think Like a Manager Don’t Act Like One Harry Starren Following the successful Think Like a Lawyer Don’t Act like One, we now present a book that presents, in the same format, 75 extremely short and visual management lessons. Like the lawyer the manager is a professional that many people have problems with. Mistakes managers make while managing people tend to fall into similar patterns – and they are all bad. This books will clarify those patterns in a very simple way to help the reader to avoid those mistakes that so many mangers make. The book has 5 sections: doing the good things (leadership), doing things good (organizing), doing things together (collaboration), doing things for the future (strategy) and doing things differently (the end of management, as we know it).

• Follow-up title to Think Like a Lawyer Don’t Act Like One (now in its 5th printing) • 75 short management lessons with inspiring and funny visuals • Perfect gift book for management students and rookie managers

Harry Starren is the former CEO of de Baak VNO-NCW, the premier leadership development institute in the Netherlands. He is a recognized expert on leadership and entrepreneurship and widely acclaimed as a publicist, lecturer and facilitator. As such he works at building on his previous successes with merging innovation with entrepreneurship. Harry Starren is an active member of a number of supervisory boards along with being an adviser on innovation to large European organizations. 160 pages | 18 x 14 cm | paperback with flaps | € 12,90 | ISBN 978 90 6369 347 3

Related: Think Like a Lawyer, Don’t Act Like One, p. 52

#17

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#23

CASANOVA WAS A LISTENER

GIVE IN TO GET WHAT YOU WANT

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New Titles

The Digital Metrics Field Guide The Definitive Reference for Brands using the Web, Social Media, Mobile Media, or Email Stephen D. Rappaport

Stephen Rappaport consults and writes about brand growth through consumer insight, digital strategy and measurement to help people, within brand organizations gain perspective that is valuable for their strategy and execution. The Digital Metrics Field Guide is his third book. Prior books were The Online Advertising Playbook and Listen First! Turning Social Media Conversations into Business Advantage, both published by John Wiley & Sons.

• First ever all-encompassing compendium of digital advertising and marketing metrics • As digital media grows exponentially, so too does the importance of metrics • This guide should be mandatory reading for everyone immersed in brand building, be it the researchers, marketers, sales people, agencies, brands or the media companies that deliver the brand messages

The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives. The Digital Metrics Field Guide published in association with the American Advertising Research Foundation, does just that. This unique, comprehensive resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance. To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies, which illustrates the claim that online is the most measurable medium. To make things easier he has organized the information in three ways, Alphabetical, Category, and Marketing Stage – to deal with different tastes and preferences. 320 pages | 28 x 21.6 cm | paperback | € 29,00 | ISBN 978 90 6369 377 0

New Titles

The Form of Design Deciphering the language of mass produced objects Prof. Josiah Kahane Why, in spite of widespread designers’ obsession with amazing bicycle concepts, bicycles still essentially adhere to traditional classic form? Why, in spite of countless car makes and models, the underlying car meta-form, is basically the same? On the other hand, why does our understanding of the word “chair” allow an extreme latitude of form variety? Why do kitchen appliances such as mixers and toasters, insist on retaining a specific form for each assigned function?

Josiah Kahane is Professor (Emeritus) at the Holon Institute of Technology, Faculty of Design in Israel.

• The first all-encompassing book about the visual language of man-made products • A book about the nature of form in product design was long overdue • Highly recommended for product design education

These are some of the questions this book answers. The Form of Design is the first all-encompassing book about the visual language of man-made products. It explains how mass produced objects evolve over time and what made them change. Form evolution behaves in a similar way to language evolution and to some extent, even to natural evolution. In the book the author materializes the governing rules of form evolution by means of 14 case studies. These case studies encompass a diversity of product families such as smart phones and bicycles, coffee machines and chairs, TV screens and cooling fans, accompanied by charts and numerous illustrations that illuminate and elucidate the evolutionary processes involved. The accumulated cultural, cognitive science and design research knowledge is dealt with in part 1. Part 2 lay down the authors concepts of form. Then Part 3, the mainstay of the book (occupying about two thirds of the content), is devoted to the stories of the fourteen case studies. 240 pages | 24 x 19 cm | paperback with flaps | € 34,00 | ISBN 978 90 6369 375 6

Related: Delft Design Guide, p. 42

New Titles

CO LAB: Collaborative Design Survey Elizabeth Herrmann and Ryan Shelley A field once dominated by assembly line and one-stop agencies, design (and graphic design especially) has harnessed modern tech to produce a new working model of small, interdisciplinary, voice-heavy collaboratives. CO LAB offers a set of contextual essays on facets of collaboration, accompanied by original drawings from the punkish designer/ author/faculty collaborative ras+e, and concludes with a highly diverse group of case study interviews. Channeling Kurt Vonnegut, Jello Biafra, and Ellen Lupton, ras+e build a detailed case for the advantages of interdisciplinary design in a team context as a reflection of contemporary views of authorship, accessibility of tools, and a plethora of hungry, young makers with startup role models. Elizabeth Herrmann and Ryan Shelley are researchers, designers, writers and teachers. They lecture at Northeastern University in Boston and other universities across the US. They collaborate under the name ras+e.

• Ras+e dissect why small, interdisciplinary design collaboratives are shifting the way the industry is constructed. • Very thoughtful, full of ideas and yet lavishly illustrated • With a foreword by Ellen Lupton and Jennifer Cole Phillips

Related: The Designer As..., p. 44 Design Transitions, p. 44

The rhythmic and relatable writing of the authors, coupled with the extreme diversity of their questions-and-answers, aims to inspire both the students ras+e know so well, and designosaurs looking for a new way of working. Foreword: Ellen Lupton and Jennifer Cole Phillips | 240 pages | 24 x 17,5 cm | paperback with flaps | € 29,00 | ISBN 978 90 6369 373 2

New Titles

Material Alchemy Jenny Lee Material Alchemy has been devised to showcase the most innovative, thought-provoking design approaches to materials within the 21st century. Enlisting the help of luminaries from the world of science, technology, and design showcases new responses to material innovation and provides key insights into how material will be utilised to shape our future environments. Unlike existing publications that singularly examine and showcase materials from an industrial and technical standpoint for commercial application, this publication explores materials from a conceptual, historical and narrative point of view.

Jenny Lee is a researcher and lecturer at the University of Huddersfield in the UK and a Creative Director at Studio Aikieu.

• Augmented Reality Technology will trigger animations in the book which explain the workshops discussed • Includes workshops on e-textiles, graphite, conductive ink, magnetic. Molecular gastronomy, bio plastics, crystallization, bacteria design, sensors and codes • Very suited for materials and idea generation education

Exploring key topics such as synthetic biology, how designers and scientists are designing with living matter, utilising the laboratory as a means to cultivate and grow new materials. To technological innovations, how new technologies such as 3D printing are revolutionising the manufacturing industry. Showcasing the work by technologists and artisans, how these collaborative partnerships are evolving to redefine materiality in the 21st century. The book not only provides new insights into how designers, scientists and artisans are exploring materiality, it also presents opportunities to physically engage with materials through the following chapters: ‘Low-Tech’, ‘HighTech’, ‘Molecular Gastronomy’ and ‘The Laboratory’. 152 pages | 25 x 20 cm | hardcover | € 24,00 | ISBN 978 90 6369 376 3

New Titles

Analogue vs. Digital Memory Game Mieke Gerritzen This new title in the BIS collection of memory games celebrates all things going from Analogue to Digital and back again. It contains 30 sets of objects and phenomena that migrated from atoms to bits, or were born in the digital world and have been planted in the physical world afterwards. This memory game makes players of all ages aware of how the two spheres – digital and physical – have evolved and changed our lives. Guaranteed great fun to play and you may also learn a few surprising facts about digitalization and how the physical world is fighting back.

• A new memory game for digital natives and their parents • Very timely topic • Great gift and fun to play

Your task, as ever, is to find the matching cards. For example: the bitcoin and the Euro coin, the Google point on Google maps on screen and as a physical object on the street, a carrier pigeon and the Twitter bird, a physical thumbs up and the Facebook like-icon. 2 x 30 cards in a box | 14,5 x 7,5 x 5 cm | € 15,00 | ISBN 978 90 6369 378 7

Related: Fake for Real Memory Game, p. 57

New Titles

Somethink completely different 100+ funny, inspirational and thought-provoking one-liners. Mwah

• A gift book full of wordplay, alternative wisdom and fun • Some are brilliant and will stay with you for the rest of your life • It’s pronounced just the way you say it

Somethink completely different is about playing with words differently, making you smile differently, textually inspiring you differently and inviting you to contemplate things in a slightly different way. Text artist Mwah has created his own distinctive signature by getting to the core of situations and emotions and turning them into creative and witty oneliners that are recognizable, yet fresh at the same time. 112 pages | 10,5 x 14,8 cm | hardcover | € 10,00 | ISBN 978 90 6369 374 9

Recent Titles

The Exceptionally Simple Theory of Sketching Why do professional sketches look beautiful? George Hlavács Some people make fast, nonchalant sketches which look great. Others sweat for hours to make accurate drawings, yet those might look unprofessional. Why is that? People who cannot draw well usually think that professional sketching is a complex and difficult process. However, after reading this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. The author shows which features exactly make drawings look professional and how you can implement those in your own sketches. The book provides you with a very short course, which does not teach you all the details and techniques of sketching, as they are elaborately covered in our other sketching books, but will teach you in a very simple way how to make your sketches look beautiful. Inserted in the front cover are 14 practice sheets on thick paper for the reader to practice with adding shadows to basic shapes. George Hlavács was born in Budapest (Hungary). In 2004 he started his own product design studio in The Netherlands. He also teaches design sketching at the Product Design department of the Rotterdam University of Applied Sciences.

• Simple sketching tips • Great value for absolute beginner students • With separate practice sheets on thick paper

Sketching Product Design Presentation Koos Eissen and Roselien Steur We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: the Basics the authors now shift their focus from ‘how to sketch’ to ‘why you sketch’.

Design case

12 SKETCHING PRESENTATION

DESIGN CASE WAACS, NETHErlANdS 13

WAACS, Netherlands

The My Grip school pen is created not only for, but also with children. It combines the best of both worlds: the ideal ergonomic grip (developed with writing experts) as well as a design that invites the children to share and self-express.

My Grip for Bruynzeel, 2013

When using context mapping as a design tool, it is important to recognize the quality of the individual assessments and proposed ideas. Therefore a selection of inquiries was shown to the client during the analysis phase, in order to communicate the insights found.

during a context mapping based analysis, young children were first asked to give notes to their own school pen, and then ‘design’ their own ideal pen. WAACS made a survey sheet on which the children could write and sketch their ideas. Several general aspects were distilled of this survey, and served as a design brief for the project. The design team then sketched together. Making first translations of the children’s sketches and found insights into pen designs. These sketches were used for internal communication only, to explore and discuss several possibilities.

To highlight certain special features of each sketch proposal, text was added to the drawings. Main focus point was to quickly explain a story, without spending too much time on details and create a broad range of ideas. NOTE: The ‘tails’ on the sketches of the pens display known characteristics or associations with animal-like shapes. This is a very direct (iconical) way to semantically represent ‘animals’. Children are most sensitive of semantics at a direct, iconical level, rather than indexial or symbolic relations in semantics..

• New book by authors of Sketching • From how-to-sketch to why-to-sketch • Destined to become the # 1 go-to book on sketching presentation

For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch to present projects to clients and production companies. All these goals require different sketching techniques, which will be even more effective if you understand how people view your sketches and how you can use your sketches to improve your way of communicating what you want. Koos Eissen is associate professor and head of the Design Drawing Techniques staff of the Technical University Delft (TU Delft), Faculty of Industrial Design Engineering, in the Netherlands. Roselien Steur is guest-lecturer at the Royal Academy of Arts in The Hague, at the Post Academic Industrial Design Post Graduate. She is an experienced lecturer at both university and art academy level who specializes in design sketching workshops. 400 illustrations | 192 pages | 27 x 21 cm | hardcover | € 34,00 | ISBN 978 90 6369 3299

Related: Sketching, p. 41 Sketching: the Basics, p. 41 25

Recent Titles

The True Size of Food About Our Absurd Ways With Food Marijke Timmerman In this richly illustrated book, the designer and author Marijke Timmerman examines how we deal with nutrition and food. She goes about this in a manner that is characteristic for creative designers: visually, often by means of infographics, investigation and asking questions. Her book is no cookbook, nor a book with commands and restrictions regarding food. Rather, what fascinates the author is the incredible abundance of food surrounding us everywhere. And that nowadays, instead of having to gather food, we actually have to restrain ourselves or at least be open to making more conscious choices. By investigating the measurable side to our nutrition and our eating behaviors, the author provides us with surprising insights into our often absurd manner of dealing with food. An example of this is the number of eating establishments within a radius of 500 meters in a medium-sized city. According to Timmerman’s observations, this number amounts to 208. Inconceivable! With obvious enjoyment, she visualizes the differences between an apple and a mars bar, the expiration date of various fresh and packaged foods and the ingredients of various food products. She also depicts the stress brought on by the sheer volume of choices we’re faced with standing in the supermarket aisles, etc. A book to spark amazement and full of visual stories that you will want to pass on. 300 illustrations | 160 pages | 22 x 17 cm | paperback | € 17,00 | ISBN 978 90 6369 349 7

Marijke Timmerman is an artist and illustrator. She is one of the partners at the creative studio Dik & Stijlloos in Eindhoven, The Netherlands.

• Our crazy food culture depicted by means of surprising visuals • Beautifully illustrated • Makes you aware of our absurd ways with food

The In Vitro Meat Cookbook Koert van Mensvoort and Hendrik-Jan Grievink Hello meat lovers, hello vegetarians! We need to talk about the future of meat. With the world’s population expected to reach nine billion people by 2050, it will become impossible to produce and consume meat like we do today. Some researchers expect that in vitro meat, grown from stem cells in a bioreactor, could provide a sustainable and animalfriendly alternative to conventional meat and in 2013 the world’s first lab-grown burger was cooked. The recipes in this book are s ubdivided into four chapters, each focusing on a meat-related issue that may be addressed with in vitro meat: 1. Growing meat sustainably, 2. Preventing food shortages, 3. Avoiding harm to animals, and 4. Exploration of new food cultures. In addition, you will find essays, interviews, and graphs that provide background information and deal with the relevant moral implications.

• Dutch Design Research Award winner 2014 • “The results are fantastically, and sometimes horrifyingly, strange” – Fox News • “If it takes a visually appealing yet totally bizarre cookbook from which you cannot cook to prod people to think about our food, then that’s the way it is” – VICE

Because in vitro meat is still in an early phase of development, this is a cookbook which cannot be used for cooking just yet. All recipes have been created by a team of chefs, designers and artists. While some dishes are innovative and delicious, others are somewhat uncanny and macabre. The author’s aim is not to promote lab-grown meat, nor to predict the future, but to visualize a wide range of possible new dishes and food cultures to help us decide what future we actually want. Bon appétit! 100 illustrations | 192 pages | 21.2 x 16.2 cm | hardcover | € 24,00 | ISBN 978 90 6369 358 9

Recent Titles

Pop-Up City City-making in a fluid world Jeroen Beekmans and Joop de Boer This book showcases eye-opening ideas, concepts and trends that make a difference in the city of today and tomorrow, ranging from urban hacks, modular hotels, and parasite cinemas to pop-up retail. The world is becoming more fluid and, as a result, citizens, enterprises, and civic governments are coming up with refreshing solutions in order to deal with a permanent state of change. Based on five years of blogging on popupcity.net for an international audience of millions, Pop-Up City shows the birth of a new dimension in citymaking based on groundbreaking ideas that take ‘pop-up’ as a starting point, varying from modular hotels and parasite cinemas to urban hacking, rooftop farms, and foldable houses. Pop-Up City is an eye-opening must-have for both professionals and scholars working in urbanism, design, and marketing. Whether or not you are already a follower of the blog, the Pop-Up City book is meant for anyone who is interested in exploring what is happening with today’s urbanized world and which great ideas emerge from it. 200 illustrations | 288 pages | 24 x 19 cm | hardcover | € 34,00 | ISBN 978 90 6369 354 1

• Based on the successful blog popupcity.net • Successfully funded on Kickstarter • First and foremost a visual book on modern city-making in the pop-up age

Related: The Pop-Up Generation, p. 47

How to Visit an Art Museum Tips for a truly rewarding visit Johan Idema

23 HOW TO PROCESS PROVOCATIVE ART

IF YOU

SHOCK ME CAN

It’s Sunday morning. You just had a delicious brunch and feel great as you walk into the museum gallery. The first thing you encounter is a photo of a crucifix, submerged in the artist’s own urine. Next, a black Virgin Mary, made from elephant dung, positioned in front of a collage of pornographic images. Suddenly, you feel a little less great. What’s the matter? Art that awes or disgusts you – think porn, bodily fluids, death or decay – may push you out of your comfort zone. And most museums are not exactly taking you by the hand throughout the experience. Where to look when a painting offers you a picturesque but undisguised view of a giant vagina? What to do, when …. Walk away? Sure, you can. But if you think shock-seeking artists are out to traumatize you, or art should only be beautiful or uplifting, you’re missing out. How, then, to deal with shock art? Start off by getting in touch with your initial emotional reaction. Giggle, if you need to. Gasp, cry, get angry, or shout, if necessary. Who said art requires you to be silent and composed? Internalizing the

shock is the essential first step towards understanding the work. Once the primal ‘ugh’ is out of the way, ask yourself why it was there in the first place. What is it that makes you uncomfortable? Try to accept your emotions for what they are and consider the work as you would any other one. Look for clues, read the labels. Does the artist provoke in order to make a statement? Does he want to confront you with your feelings? Once you move past the initial shock, you will often find a thought or message – one that needs some controversy to be told effectively. Many artists feel that generating shock is the duty of those who aim to project the real world back at itself. “Conditions in society are shocking, and art really does become a mirror to society in that way,” as one artist puts it. Museums are one of the few public places where we can, freely and rather innocently, experience shock. This can be incredibly illuminating. Let’s cherish this freedom, by now and then voluntarily taking a hit. It will eventually make you stronger.

Johan Idema is a passionate promoter of cultural innovation. He works as a consultant, writer, and cultural entrepreneur. He specializes in creative concept development, business planning, innovation management, and fundraising. Johan has worked at several cultural institutions and has extensive experience as an art consultant. He is a regular public speaker and has a track record in writing. Johan is a frequent visitor of art museums around the world.

“The only way to understand art is to go to a museum and look at it”, French painter Renoir suggests. But once inside, this is easier said than done. What do you do when the label simply reads “Untitled, 1973”? Where to look when a painting offers you a picturesque but undisguised view of a giant vagina? And how to react when the museum guard stares at you for far too long? How to Visit an Art Museum offers fresh perspectives on how to behave once inside the museum. Whether a first-timer or a frequent visitor, it shows you the sense and nonsense of museum etiquette. The typical museum behavior – “Walk slowly, but keep walking” – is seldom the most rewarding. That’s why this book encourages you to look outside the box and tackle the challenges that art presents to us by taking matters into your own hands. Find out how you can use museum guards to your advantage. Learn the rules of thumb for distinguishing good art from bad art. Explore how kids are able to offer you glimpses of the world hidden behind an artwork. How to Visit an Art Museum shows you how a little courage and creativity can go a long way for making your museum visit truly worthwhile. Because, ultimately, the art museum is what you make it. 50 illustrations | 144 pages | 18,5 x 15 cm | hardcover | € 15,00 | ISBN 978 90 6369 355 8

• An accessible, fun and rewarding read • A book full of tips and inspiring illustrations • Read it and you will be surprised by how much more rewarding your next museum visit will be 29

Recent Titles

Always Be Yourself. Unless You Can Be a Unicorn. Then Always Be a Unicorn. A snapshot of the weird and wonderful world of the Tumblr generation Pernille Kok-Jensen and Els Dragt This is the first book to make use of Tumblr-like elaborate imaging and tongue-in-cheek captions in order to paint a picture of the generation of adolescents also referred to as Generation Y, Millennials, Generation Einstein, Digital Natives or even Gypsies. Whereas the name is not all that important, the generation certainly is. The authors – trend researchers themselves – dive into the Brave New World of this new generation and take a snapshot of the characteristics present among these adolescents. They have courage, they are dreamers and appear unaffected by the economic crisis in which they grew up; or does it only seem that way? They were raised with digital media and play those media inimitably. This book is a guide for whoever wishes to understand this generation, work with these adolescents, or target them for sales. However, it is especially a book for the Unicorns themselves, to give to each other or to their parents to make them understand that they are not some kind of freak, but part of a larger movement. 150 illustrations | 144 pages | 17 x 12 cm | hardcover | € 12,90 | ISBN 978 90 6369 350 3

SEAPUNK IS NOT A SUSHI

made a Seapunk visual. Now translate this look into your closet, your Tumblr and your everyday behaviour and you’ll be surfing through 2014 in a highly pixelated frenzy of uber-hip-ugliness. For those of you who don’t really get it, don’t worry. It’s just one big inside joke anyways. Just fake it till you make it.

Mash together dolphins jumping through hoops, rave culture and miscellaneous ’90s Internet imagery such as SpongeBob and Vanilla Ice. Now add the obligatory psychedelic orbs flying over computer-generated waves. Finally, (for that extra layer of thick irony) sprinkle with sparkles and inject with narcotic energy. Congrats! You just

Pernille Kok-Jensen is a Connectivity Director at Mare Research and Els Dragt is a Trends & Sparks Officer at the same agency. Mare Research is a marketing research and trend forecasting agency in Amsterdam.

• First book to capture the Millennial generation • Tumblr-style design and storytelling • Perfect gift book for these youngsters and anyone who wants to understand them

Make a Face Memory Game Anja Brunt The cards of this new memory game depict all kinds of funny faces created with everyday DIY materials such as paper, cardboard, elastic bands, brushes, buttons, etcetera. Your task, as ever, is to find the matching faces made with the same materials. Great fun to play for children of every age and, as a side effect, playing the game also gives you tons of inspiration for creating your own faces or other figures with everyday materials. Anja Brunt is a graphic designer and illustrator living in the Netherlands. She publishes her new faces on her blog 365facesproject.blogspot.nl 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 348 0

Memory cards 1.2.indd 8

11-12-2013 Memory cards 13:54:07 1.2.indd 7

11-12-2013 13:54:06

Memory cards 1.2.indd 2

11-12-2013 Memory cards 13:53:58 1.2.indd 1

11-12-2013 13:53:56

• Based on everyday DIY materials • Links in with the ‘make culture’ • Play memory and get inspired to get crafty yourself

Related: Can You See What I See Memory Game, p. 57 31

Recent Titles

Street Art Memory Game Edited by Janne Ettwig and Lilian van Dongen Torman This new title in the series of memory games celebrates the popular field of international street art with works by the most famous street artists. Your task, as ever, is to find the matching cards. In this game you have to match two works by the same street artist. This may sound tricky, but the choice of works will be such that the player should be able to recognize the matching cards quite easily. Great fun to play and you will gain more knowledge of the iconic and often visually engaging works of modern street artists such as Banksy, Os Gêmeos, Aakash Nihalani, JR, Kobra, Shepard Fairey, Boxi and Jilly Ballistic. Janne Ettwig is a German/Dutch wonder aficionado. Growing up in the Ruhr region in Germany, she developed a love for industrial landscapes and the creative use of objects for other purposes than intended. Currently, Janne is pursuing a PhD in Cognitive Psychology, researching visual perception and attention. Lilian van Dongen Torman is a graphic designer and editor. She has a keen eye for graphic details and art that pushes boundaries. 2 x 30 cards in a box | 4.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 322 0

• Major street artists featured • Street art is the most popular art form of the 21st century • Great for museum shops

Numbers Game Paul M. Baars The Numbers Game is a new game concept that resembles the memory game play but with some interesting differences, which makes the game more exciting and flexible. The Numbers Game consists of four sets of 20 cards. Each set has a set of numbers running from 1 to 20. The goal of the game is to collect one set of 20 cards. However, the cards may only be added to your collection in ascending order, if you first pick a number-1 card, or in descending order, if you first pick a number-20 card. The player who first completes a full 1-20 row wins the game. The numbers on the cards have been photographed on the streets of cities around the world, from house numbers to traffic signs and commercial signage. Paul Baars’s sharp eye for graphic candor resulted in a collection of thousands of street graphics depicting numbers. For this game, he selected 80 striking numbers in surprising settings from his large collection. Paul Baars is a designer, producer of design products and author living in Amsterdam. He wrote many books about optical illusions and street photography. His latest book Illusion Confusion was published this year by Thames & Hudson. 80 illustrations | 80 cards in a box | 14 x 14 x 2.6 cm | € 15,00 | ISBN 978 90 6369 370 1

• New game concept • Great street graphics of numbers from around the world • Perfect game for typography lovers

Design and Creative Business highlights

Sketching: the Basics

Creative Personal Branding

This is Service Design Thinking

“…I am really impressed with the quality of the content and the book itself. A must-have for anyone who studies product design. The sketches are unbelievable, the techniques are explained in concise terms and non-nonsense. Highly recommended…” - Amazon

“Creative Personal Branding is actually one big job evaluation conversation with yourself. And yes, I have stumbled upon some interesting questions that will keep me busy. This book will be on my desk for quite some time.” - Reny van der Kamp, bookseller, teacher and designer

“Service design is one of the core topics on the agenda of companies in almost every industry. This book provides you with the tools to understand and tackle the issue.” - Alexander Osterwalder, author of Business Model Generation

The Innovation Expedition

Know Tour Onions: Graphic Design

“I love it! I constantly look into it and read bits and pieces. I even took it on holiday with me ;-)” - Melita Nad, manager at Western Union

“This book is so much more than expected. As mentioned in one of the previous reviews, I agree that it is like talking to an experienced designer, picking his brains. And yes, he is witty.” - Amazon

“The book is beautifully designed and is a great source of inspiration for the eye and the mind”. - Cyriel Kortleven, speaker on creativity

Hidden Persuasion “You’ll never look at an ad, an online shopping site or product packaging the same way again.” - Nextavenue.org “These hidden persuasions are a driving force behind advertising, and they’re way more common than you might think.” - Wired.com

Gift Books and Games highlights

Don’t Eat the Yellow Snow

Think Like a Lawyer Don’t Act Like One

How to Visit an Art Museum

“During an Asian trip, Zurich graphic designer Marcus Kraft tried to escape the rain through music. This is when he realized the incredible amount of wisdom buried in songs. Beautifully illustrated for the rest of us, his selection of wise words from 250 songs has now been published in his latest book, Don’t Eat the Yellow Snow – Pop Music Wisdom.” - Newlyswissed.com

“In 75 witty and richly illustrated lessons, this book explains how to deal with interhuman disagreements.” - Playboy

“As the author says in the book, each of us visits museums for another reason, some go there for inspiration or pleasure, others to relax or meet friends. Whatever it is, his tips can make our visits truly rewarding. Above all trust your instincts, this book will help you to sharpen them.” - Books on Art blog

Twins Memory Game “This game is super fun. One of the most unique versions of memory I have ever seen. The slight difference in each pairing of twins makes it a little more challenging than your average memory game.” - Amazon

Street Art Memory Game “The game will help you develop the hunter instincts you will need to face the streets and open your mind to a world of wonderment. Because after all, it’s all but (a) game!” - loveurbanart.tumblr.com

Mozaa “The best and most simple game of this year is Mozaa. Very exciting and beautifully designed.” - National Dutch Newspaper NRC handelsblad

Creative Business

New

The Service Innovation Handbook

This Is Service Design Thinking (paperback)

This Is Service Design Thinking (hardcover)

Service design is a bit of a buzzword these days and has gained a lot of interest from major companies as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centered approaches you can read and learn about in the book.

This is the original hardcover edition that won the Gold Medal in the European Design Awards 2011 in the Category Book Layout. Includes three ribbon markers and the Customer Journey Canvas poster insert.

New New How to Have Your Cake and Eat It Too The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. How to Have Your Cake and Eat It Too is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined. Author: J. Margus Klaar | 112 pages | 21,6 x 14 cm | paperback | € 12,90 | ISBN 978 90 6369 381 7

New

Not Invented Here

Creativity in Business

Today innovation is seen as one of the main driving forces for growth, development and profitability. Drawing analogies beyond the borders of one’s own industry can open up interesting new perspectives and be a significant source of major innovative steps. This inspirational, illustrated business book presents seven strategies for cross industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches and cases that you can apply in your own industry.

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wish to understand the basics of applied creativity.

New

The Digital Metrics Field Guide The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. This unique, comprehensive resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance. To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies.

The Innovation Expedition This is one of the first books on the market that deals with the difficult, fuzzy front end of innovation in a very visual way. In 9 steps the author takes the reader along on a journey towards ready-to-implement concepts for innovative products and services. It is a very inspiring, accessible and practical tool box for anyone interested in innovation. Author: Gijs van Wulfen | 240 pages | 500 illustrations | 24 x 19 cm | paperback | € 34,00 | ISBN 978 90 6369 313 8

Visual messages are constantly attempting to persuade us to buy, learn and act. This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influencing techniques in visual persuasion and how to apply them. All techniques are supported by rich visual references. Authors: Marc Andrews, Dr. Van Leeuwen and Prof. Dr. Van Baaren | 150 illustrations | 192 pages | 24.5 x 18 cm | hardcover | € 34,00 | ISBN 978 90 6369 314 5

This is a groundbreaking book that identifies the current and future trends in sales. It is based on 100+ interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the UK and the USA. Explore how these businesses have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Authors: Régis Lemmens, Bill Donaldson and Javier Marcos | 100 illustrations | 256 pages | 21 x 21 cm | paperback | € 34,00 | ISBN 978 90 6369 351 0

Hidden Persuasion

From Selling to Co-Creating

1 : 1 One to One The Essence of Retail Branding and Design In 1 to 1, Michel van Tongeren expands the Platform Development Model he introduced in Retail Branding 10 years ago. He follows the customer’s journey from the couch at home to buying the physical product and covering all the steps in between, offline and online. Author: Michel van Tongeren | 240 pages | 25 x 20 cm | hardcover | € 39,00 | ISBN 978 90 6369 264 3

75 Tools for Creative Thinking Designers use many creative tools that can be helpful in different stages of a creative process. This box contains 75 cards, each devoted to one tool. The tools are clearly explained and ready to use when you need to solve a problem. A wonderful and resourceful box for creative professionals and anyone who wishes to apply creative thinking to solving problems in any profession. Authors: Booreiland | 75 cards in a box | 13 x 9.5 x 5.5 cm | € 24,00 | ISBN 978 90 6369 275 9

Creative Business

Get Agile

Storytelling on Steroids

This book is a scrum manual, aimed at everyone who works on interactive products in a design & development environment. Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. If you are experienced, you will find the advanced tips and tricks useful. If you are just considering Scrum, this book will most certainly get you enthusiastic!

In this captivating book, American writer and branding specialist John Weich explores the stunts, campaigns, exhibitions and visualizations that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Weich offers an original perspective on how storytelling became the favorite buzzword of global communication and creativity.

Indie Brands New brands are created every day, but only a few find a place in consumers’ minds and hearts. This book delves into the world of indie brands: brands that are driven by independent entrepreneurs and have a unique story to tell. These cutting-edge brands have great brand design, smart marketing and an innovative approach. Loads of visual eye candy is included. Author: Anneloes van Gaalen | 200 pages | 27 x 21 cm | hardcover | € 19,00 | ISBN 978 90 6369 219 3

Creative Personal Branding After eight years of work in creative personal branding, Jürgen Salenbacher has distilled his ideas in a book. He examines the work of leading theorists in business culture and explains how our success in exploring change depends on our ability to think creatively. A unique resource for creative minds, but also for anyone facing major life decisions. Author: Jürgen Salenbacher | Editor: Vicky Hayward | 228 pages | 21.5 x 14 cm | paperback | € 17,00 | ISBN 978 90 6369 315 2

Design

New New New The Form of Design

CO LAB:

Material Alchemy

The Form of Design is the first all-encompassing book about the visual language of man-made products. It explains how mass produced objects evolve over time and what made them change. In the book the author materializes the governing rules of form evolution by means of 14 case studies. These case studies encompass a diversity of product families such as smart phones and bicycles, coffee machines and chairs, accompanied by charts and numerous illustrations that illuminate and elucidate the evolutionary processes involved.

The object of CO LAB: is to promote the ideals and methods of contemporary design collaboration by informing on cultural context, surveying some unexpected practitioners, and highlighting techniques and practices that apply to studio work and forward-thinking education initiatives. There will be three main sections with 10-20 short-burst chapters in each, befitting the collection/handbook format.

Material Alchemy has been devised to showcase the most innovative, thoughtprovoking design approaches to materials within the 21st century. Enlisting the help of luminaries from the world of science, technology, and design showcases new responses to material innovation and provides key insights into how material will be utilised to shape our future environments.

New Sketching

Sketching: the Basics

A book on sketching for product designers has long been desired. The lack of a good manual led the authors of this book, who both teach design drawing techniques, to take the task into their own hands. The result is an incredibly broad and practical survey of sketching techniques for product designers. This book can be regarded as a standard book on design sketching for product design students.

Following the global success of Sketching, authors Koos Eissen and Roselien Steur now bring out the sequel entitled Sketching: the Basics. In fact, prequel would be a better word for this book, since it is aimed at the novice designer. The Basics explains the rudiments of learning to draw both clearly and comprehensively using step-by-step illustrations, examples and strategies.

Sketching Product Design Presentation We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: the Basics the authors now shift their focus from ‘how to sketch’ to ‘why you sketch’. Authors: Koos Eissen and Roselien Steur | 400 illustrations | 192 pages | 27 x 21 cm | hardcover | € 34,00 | ISBN 978 90 6369 3299

Design

Product Sketches This is a fully illustrated book with over one thousand product sketches organized in chapters covering the main product categories that designers design for, such as furniture, electronic devices, household appliances, accessories, garments, et cetera. A wonderfully inspirational book for anyone who wishes to improve their sketching abilities. Author: Andres Parada | 1000+ illustrations | 192 pages | 19 x 24 cm | paperback | € 24,00 | ISBN 978 90 6369 309 1

The Exceptionally Simple Theory of Sketching People who cannot draw well usually think that professional sketching is a complex and difficult process. However, after reading this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. Inserted in the front cover are 14 practice sheets on thick paper for the reader to practice with adding shadows to basic shapes. Author: George Hlavács | 100 illustrations | 48 pages + 14 practice sheets | 22 x 17 cm | paperback | € 12,00 | ISBN 978 90 6369 334 3

Convivial Toolbox This book introduces generative design research: an approach to bring the people we serve through design directly into the design process to ensure that we can meet their needs for the future. The first part of the book covers the underlying principles of the approach, the second part presents cases and the third part is a how-to section. Authors: Elizabeth B.-N. Sanders and Pieter Jan Stappers | 200 illustrations | 312 pages | 23 x 17.5 cm | paperback with flaps | €39,00 | ISBN 978 90 6369 284 1

Delft Design Guide

ViP Vision in Design

Meta Products

The Delft Design Guide presents an overview of product design approaches and methods used in the Bachelor and Master curriculum at the faculty of Industrial Design Engineering in Delft. In this guide you will find some 70 strategies, techniques and methods, each described in a practical one-page text, illustrated for clarification and enriched with further reading suggestions.

The authors, design practitioners and educators bringing together 15 years of knowledge in this publication have produced the first book on how designers can formulate a vision for new and appropriate products. They call this approach Vision in Product Design (ViP). The approach strikes a good balance between structuring the process of design and allowing the designers to take a personal position and fully express themselves in the process of producing a product.

Over the last few years, the web has become the standard for advertising, c ommunication, socialising and so on. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. It will become more and more useful to get physical products connected to the web. Design studio Booreiland is taking on the adventure of designing these Meta Products.

Defining Creativity The Art and Science of Great Ideas Defining Creativity comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity. Author: Wouter Boon | 11 illustrations | 144 pages | 21.6 x 14 cm | paperback | € 17,00 | ISBN 978 90 6369 345 9

Identity Colour Codes This book is an explorative journey through all kinds of (sub)cultures and shows along the way how companies, governments and people use colour to identify themselves. It is a 100% visual style atlas for creative professionals, forecasters and anthropologists; an image book for people who look with their brains and think with their eyes. Author: Felix Janssens | illustrated | 304 pages | 21 x 15 cm | paperback with flaps | € 29,00 | ISBN 978 90 6369 335 0

Make Design Matter

Understanding Design

Make Design Matter is an accessible book about a complex subject. It proposes strategic design guidelines based on holistic concepts. The guidelines facilitate convergence across different fields, inspiring designers and lay persons, companies and institutions, and teachers and students of design to envision and apply more meaningful solutions.

What does it mean to be a designer and what does it take to be a good designer? This book stimulates designers to think about what they do, how they do it and why they aim for a certain effect. This edition contains more than 170 essays and is updated with the latest design science for students and practitioners.

The In Vitro Meat Cookbook Some researchers expect that in vitro meat could provide a sustainable and animal-friendly alternative to conventional meat. Because in vitro meat is still in an early phase of development, this is a cookbook which cannot be used for cooking just yet. The author’s aim is not to promote lab-grown meat, but to visualize a wide range of possible new dishes and food cultures to help us decide what future we actually want. Authors: Koert van Mensvoort and Hendrik-Jan Grievink | 100 illustrations | 192 pages | 21.2 x 16.2 cm | hardcover | € 24,00 | ISBN 978 90 6369 358 9

Connect While working in the field of technology and aging, the authors of this book discovered that there is a new field to be explored: the field of connectedness. They discovered new opportunities for the emerging market of ‘aging-driven design’ and invite readers to join them in an effort to design for connectedness: to reframe the picture, rethink options and reinvent how to connect. Authors: Sabine Wildevuur, Dick van Dijk, Anne Äyväri, Mie Bjerre, Thomas HammerJakobsen, Jesper Lund | illustrated | 192 pages | 20 x 15 cm | paperback with flaps | € 29,90 | ISBN 978 90 6369 331 2

Design

Sustainist Design Guide

Design Transitions

The Designer As…

Sustainist Design Guide is the first book that takes the recent idea of ‘sustainism’ - as the new ethos of the 21st century - into the realm of social design thinking and practice. It brings together the key principles for sustainist design, maps out best practices and explores workable ideas for developing future social design.

Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. A must-read for anyone interested in the future of design.

The role of designers in the communication and visual culture is changing more and more from designers as ‘hired guns’ to various roles of design authorship. In this book, Steven McCarthy provides an overview of the phenomenon of Design Authorship and interviews many international designers who have taken on different roles as authors or producers of their own projects.

Know Your Onions: Graphic Design

Know Your Onions: Web Design

Anthon Beeke It’s a Miracle!

This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. Read this book and gain 20 years’ experience in how to think like a creative, act like a businessman and design like a god.

This book will show you how to get your head around web design without getting your hands dirty in code. There is no code in this book, only the hidden secrets that will make you an excellent web designer and very popular. The book is written in a conversational style and more resembles having a chat with a bloke that knows his stuff than any kind of ‘how to’ manual.

Anthon Beeke is one of the prolific designers in the Netherlands that shaped the history of Dutch Design in the 20th century. This landmark book celebrates his impressive body of work through the stories that define the different aspects of Anthon Beeke’s life in design, including Amsterdam, jazz, erotica, collecting, typography, photography, provocation and communication.

Dynamic Identities

Creative Characters

Reading Letters

This visual book looks into design systems that produce living brand identities that can change in color, pattern or shape. The book offers a systematic process of creating living brand identities and gives the reader a wealth of examples of international identities that were built on the discussed systems.

This book is a collection of in-depth interviews with the most influential type designers in the business as well as up-and-coming young guns about the motives and methods behind their typefaces. The interviews have been published before in the monthly newsletter of MyFonts.com, the world’s largest web shop for digital fonts based in the USA.

Few of us will appreciate whether the typeface we read is legible, but we quickly notice if it is not. Creating type for optimal legibility is therefore an ungrateful task, since readers only register your failures. This book will not only help type designers create high-legibility typefaces, but also help graphic designers determine the optimal typeface for a given project.

Shaping Text

BIG Black & Beautiful

Designing Diagrams

Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work and how to communicate best with readers. Shaping Text takes a practical and broad approach to typography. It examines the constituting elements of graphic products, including type, image, ornament, layout, and color.

In 1922, the undeniable poker face of all typefaces entered the world: Cooper Black. Cooper Black is a survivor; it outlived World War II, the first step on the moon, sleazy magazines and hurricanes. This book is a celebration of the typeface. It tells its history, but first and foremost it shows how Cooper Black has been used the world over by designers of all sorts.

Designing Diagrams is a guide to the world of diagrammatic presentation of facts, thoughts, processes and relations. The effective design of a diagram is an art form in itself; it takes an understanding of the practice to create effective diagrams, and this book presents the information and inspiration that will allow designers to put the art into practice.

Design

Blue is the New Black

Work Hard Play Harder

Ideas are Immortal

Written for fashion graduates, those in entrylevel positions within the industry and fledgling entrepreneurs, this book demystifies the process of how to make a fashion collection. It is written for people who want to know how to create a collection – who want to roll up their sleeves and do it, but who need practical instruction on the different stages.

This is the fourth monograph of Studio Kluif, following Purists are Boring, Pacifist Punks and Ideas are Immortal. Work Hard Play Harder is packed with new creative projects and proves that they still master the magic of attractive designs that go right to the core and the hearts of the public.

The very productive Dutch design agency Studio Kluif keeps on bringing home international and national design prizes for their playful design projects ranging from graphic design, illustration, and packaging to design for fashion. This is their third monograph with BIS Publishers following Purists are Boring (2006) and Pacifist Punks (2009). It features the same beautiful production quality and binding as hardcover in slipcase, and is packed with new creative projects.

Modern Living

Pro Stress #1

Pro stress #2

This book and full-length DVD show the unparalleled and offbeat work of one of the most original and popular animators around: Han Hoogerbrugge. Topics include animation and sound design for his groundbreaking flash animation series Hotel, Nails and of course Modern Living/Neurotica.

In a follow-up to the overview Modern Living, BIS presents the cartoon album of Pro Stress, the Internet project that occupies Han Hoogerbrugge on a daily basis. In the work of draftsman and animator Han Hoogerbrugge, the artist wrestles with humour in everyday life and investigates his obsessions, neuroses and emotions. In over 200 short cartoons, Hoogerbrugge observes the world and people like David Lynch, Nick Cave and Dr. Phil.

This is the second album of Pro Stress, the hilarious but also sometimes uncomfortable daily comic by Han Hoogerbrugge. Pro Stress #2 collects over 200 new short cartoons in which Hoogerbrugge observes the world, in delightfully humorous fashion. Besides the protagonist, who has always been an alter ego of Hoogerbrugge himself, the comics depict such famous figures as Silvio Berlusconi, Vladimir Putin, Karl Lagerfeld, the Pope and many more.

Everyone is a Designer in the Age of Social Media BIS published the first Everyone is a Designer in 2001. The editors now revisit its subject based on the assumption that the proposal of the democratization of the design world has become reality. This edition looks at the position of design itself in the ever-expanding areas in which it finds itself. Editors: Mieke Gerritzen and Geert Lovink | 144 pages | 19 x 13 cm | paperback | € 7,50 | ISBN 978 90 6369 227 8

Next Nature Next Nature is a critical and visual take on man’s continuous efforts to imitate and improve nature itself. A child walking through a pineapple grove, telling her father that it smells like her shampoo. Greener grass, you get used to it. A book full of statements, short essays and images from designers and thinkers from around the world. Compilation: Mieke Gerritzen and Koert van Mensvoort | 144 pages | 15 x 10.5 cm | paperback | € 5,00 | ISBN 978 90 6369 093 9

The Pop-Up Generation

Blood In Blood Out

The pop-up generation is the youngest generation of designers who easily shift between the 2nd and 3rd dimension, between acting in the physical and the virtual world. This book examines the pop-up phenomena and captures the essence of the time we live in. It is a visual overview of the concept in architecture, design and art.

Designer Floor Wesseling dived deep into the phenomenon of heraldry, the 15th-century visual coding system by which families and kingdoms could be identified. Today we can find a lot of similarities on the jerseys of football clubs. This book combines jerseys from different teams into new jerseys and in doing so tells emotional stories about rivalry, social communities and latter-day football battles.

I Don’t Know Where I’m Going but I Want to be There This book shows the expanding field of graphic design from 1900 right through to 2020. It showcases visual rhymes between the visual productions of today and their historical counterparts. It also offers text contributions by international authors who paint a picture of the fields of creativity that designers will explore in the coming decade. Editors: Sophie Krier, Minke Kampman and Marjolijn Ruyg | 168 pages | 25 x 17.5 cm | paperback in slipcase | € 24,00 | ISBN 978 90 6369 257 5

Graduation Guide for Design Students This book is the perfect gift for all design students embarking on their most stressful year in design education: graduation year. This guide helps the student to graduate as a designer by giving practical advice and design advice, and by suggesting ways to make graduation less stressful and more enjoyable. Author: Moniek Paus | 140 colour illustrations | 144 pages | 15.5 x 12 cm | hardcover with poster as dust jacket | € 15,00 | ISBN 978 90 6369 286 5

Architecture and Spatial Design

Pop-Up City City-making in a fluid world

Wayshowing > Wayfinding

The Spontaneous City

This is the completely renewed edition of the standard reference book Wayshowing. This new edition by Per Mollerup is fully updated with digital signage systems and has much more tool-oriented, practical content. Moreover, all signage examples are newly selected for this edition. The cases include traditional print solutions, as well as all types of digital wayfinding/wayshowing.

This book presents the concept of the Spontaneous City as an alternative direction of design thinking and urban planning, as opposed to traditional rigid city planning. This city is user-centered, never finished, and the result of supply and demand. The book draws on the work and experience of Gert Urhahn, who works as an urban designer and architect in the city of Amsterdam.

Inspiration

Performative Geometries

Folding Architecture

Design methodology in design and architecture has changed significantly over the last ten years. More than ever, graphic attributes are used in contemporary architecture. A number of new design methods and applications emerged through the use of digital media, leading to a paradigm shift in the way we design. Inspiration aims to achieve a full overview of these exciting new topics from a theoretical and practical background.

Within the scope of the workshop on Performative Geometries, students at the Aristotle University of Thessaloniki developed individual spatial design strategies by analyzing textile techniques and their underlying geometrical spatial appearance. The book contains visuals of the form studies between fashion, textiles, space and architecture.

Folding is a relatively new trend in architecture. It’s a very playful way of designing and offers free rein to spontaneity during the design process. This book gives insight into the possibilities together with results of the research the architectural faculty of TU Delft conducted into this technique since 2001. Vividly illustrated with a survey of much-discussed concepts, projects and buildings.

This book showcases eye-opening ideas, concepts and trends that make a difference in the city of today and tomorrow. Based on five years of blogging on popupcity.net for an international audience of millions, Pop-Up City shows the birth of a new dimension in citymaking based on groundbreaking ideas that take ‘pop-up’ as a starting point, varying from modular hotels and parasite cinemas to urban hacking, rooftop farms, and foldable houses. Authors: Jeroen Beekmans and Joop de Boer | 200 illustrations | 288 pages | 24 x 19 cm | hardcover | € 34,00 | ISBN 978 90 6369 354 1

Supersurfaces

Soft Shells

Modular Structures

This is the sequel to Folding Architecture. It shows the results of Sophia Vyzoviti’s design method of design through folding. The research in here goes a step further using more durable materials than paper but with similar qualities. The booklet makes clear how the technique of folding can be applied not only in architecture, but also to industrial, product or textile manufacture.

Soft Shells is a follow-up title to Sophia Vyzoviti’s bestselling books, Folding Architecture and Supersurfaces. Soft Shells investigates textile as a retronovel architectural device which is porous and deployable. The book is lavishly illustrated with form experiments and has three essays that provide the reader with a state-of-the-art context for the architectural discourse on form-generative surface.

Modular Structures examines morphogenetic processes based on a combination of digital and analogue modelling and manufacturing techniques. The visual studies shown in this book have been produced in the academic context of the Technische Universität Darmstad in classes and workshops held by the author.

Digital Manufacturing This book examines the possibilities emerging for design and architecture by the introduction of novel CAD and digital manufacturing techniques, organised within five production techniques: cross-segmentation, accumulation, frameworks, loops and folding. Author: Asterios Agkathidis | 136 pages | 15 x 10.5 cm | paperback | € 12,00 | ISBN 978 90 6369 232 2

Computational Architecture

Bio-structural Analogues In architecture

Computational Architecture showcases many form studies using digital tools and techniques like drilling, twisting, knotting, triangulating, lofting and framing. These techniques are used systematically to explore spatial, geometrical and structural conditions, leading to the emergence of abstract prototypes.

This inspirational book seeks to discover the architectural potential of biological structures as can be found in nature, in the world of seashells, corals, plants and animals. The structures that give biological forms strength, movement and firmness are studied, illustrated and used as an inspiration for design experiments.

Architecture and Spatial Design

Eccentric Structures in Architecture This book presents studies in architectural form focusing on the relationships between force, form and space to develop structure. The design processes of different structures vary from inherently unstable forms to multispan spaces in buildings to the creation of multilayered spaces within physical shells. Author: Joseph Lim | 160 pages | 15 x 10.5 cm | paperback | € 12,00 | ISBN 978 90 6369 242 1

Operative Design

Conditional Design

The core idea for this book is the use of operative verbs as tools for designing space. These operative verbs abstract the idea of spatial formation to its most basic terms. Examples of these verbs are expand, inflate, nest, twist, lift, embed, merge and many more. The verbs are illustrated with threedimensional diagrams and pictures of designs which show the verbs ‘in action’.

Conditional Design is the sequel to Operative Design. This book will further explore the operative in design in a more detailed, intentional, and functional manner. In order to further understand these volumetric studies, it is imperative to give the volumes scale along with connection between volumes, if applicable, and openings within the volumes. The conditions presented are not definitive, but are meant to serve as explorations of an iterative process.

Gift books

New Somethink Completely Different

Once Upon a Time I Was... The autobiography of:

Somethink Completely Different is about playing with words differently, making you smile differently, textually inspiring you differently and inviting you to contemplate things in a slightly different way. Text artist Mwah has created his own distinctive signature by getting to the core of situations and emotions and turning them into creative and witty one-liners that are recognizable, yet fresh at the same time.

This is a guided diary which helps you create your own autobiography by means of questions and space for pictures, little drawings, lists of your favorite things, your memories and more. Record the stories of your life – or that of a loved one – in this keepsake that will be cherished for generations to come! Author: Lavinia Bakker | 50 illustrations | 144 pages | 22 x 17 cm | hardcover | € 17,00 | ISBN 978 90 6369 346 6

The True Size of Food About Our Absurd Ways With Food In this richly illustrated book, the designer and author Marijke Timmerman examines how we deal with nutrition and food. She goes about this in a manner that is characteristic for creative designers: visually, often by means of infographics, investigation and asking questions. A book to spark amazement and full of visual stories that you will want to pass on. Author: Marijke Timmerman | 300 illustrations | 160 pages | 22 x 17 cm | paperback | € 17,00 | ISBN 978 90 6369 349 7

How to Visit an Art Museum How to Visit an Art Museum offers fresh perspectives on how to behave once inside the museum. Whether a first-timer or a frequent visitor, it shows you the sense and nonsense of museum etiquette. The typical museum behavior – “Walk slowly, but keep walking” – is seldom the most rewarding. That’s why this book encourages you to look outside the box and tackle the challenges that art presents to us by taking matters into your own hands. Author: Johan Idema | 50 illustrations | 144 pages | 18,5 x 15 cm | hardcover | € 15,00 | ISBN 978 90 6369 355 8

Dear Fashion Diary Dear Fashion Diary is an illustrated diary full of fashion assignments for young fashionistas to entrust with their deepest fashion longings. It encourages you to collect your personal favorite outfits, create lists of your seasonal must-haves, tidy up the content of your wardrobe and much more. When your diary is full, you will have a wonderful collection of your fashion life of the past year and will be ready to start filling a new volume. Authors: Emmi Ojala and Laura de Jong | 160 illustrations | 160 pages | 22 x 17 cm | paperback | € 12,90 | ISBN 978 90 6369 310 7

Always Be Yourself. Unless You Can Be a Unicorn. Then Always Be a Unicorn. This is the first book to make use of Tumblrlike elaborate imaging and tongue-in-cheek captions in order to paint a picture of the generation of adolescents also referred to as Generation Y, Millennials, Generation Einstein, Digital Natives or even Gypsies. The authors dive into the Brave New World of this new generation and take a snapshot of the characteristics present among these adolescents. Authors: Pernille Kok-Jensen and Els Dragt | 150 illustrations | 144 pages | 17 x 12 cm | hardcover | € 12,90 | ISBN 978 90 6369 350 3 51

Gift books

Get off the Internet Postcard Book The book Don’t Eat the Yellow Snow was published in the autumn of 2012 and is now already in its third printing. Apparently, Marcus Kraft’s collection of famous advice songs struck a chord with music lovers. In this postcard block, Marcus collected the 20 best advice songs which you can send to someone as a postcard. Ideal for when you want to send someone a comforting thought, invite them for dinner or any situation you feel would fit one of these famous pop song cards.

Don’t Eat the Yellow Snow Don’t Eat the Yellow Snow (Frank Zappa) is a collection of all the famous advice songs and many surprises as well. It gives the reader the song titles, painted by hand by the designer and a striking quote from the song lyrics as well as indexes on artists and themes. This well-produced, iconic album of words of advice from musicians is the perfect gift for music lovers of all ages. Concept: Marcus Kraft | 512 pages | 18 x 12 cm | hardcover | € 17,00 | ISBN 978 90 6369 288 9

Concept: Marcus Kraft | 20 cards | 12 x 16.5 cm | € 9,90 | ISBN 978 90 6369 328 2

Philographics Big Ideas in Simple Shapes Philographics is all about explaining big ideas in simple shapes, merging the world of philosophy and graphic design. Philographics consist of 95 designs, each depicting a different ‘ism’, using a unique combination of geometric shapes, colors and a short definition of the theory. As FastCo.Design wrote: “It takes the Stanford Encyclopedia of Philosophy 28,250 words to explain the woolly concept of relativism. It takes Genís Carreras 23 words and a single image” Author: Genís Carreras | 208 pages | 20 x 17 cm | paperback | € 19,90 | ISBN 978 90 6369 341 1

New Think Like a Manager Don’t Act Like One

Think Like a Lawyer, Don’t Act Like One

Never Touch a Painting When it’s Wet

Following the successful Think Like a Lawyer Don’t Act like One, we now present a book that presents, in the same format, 75 extremely short and visual management lessons. Like the lawyer the manager is a professional that many people have problems with. Mistakes managers make while managing people tend to fall into similar patterns – and they are all bad. This books will clarify those patterns in a very simple way to help the reader to avoid those mistakes that so many mangers make.

This book offers 75 successful strategies for avoiding or solving conflicts. Developed with input from e.g. Winston Churchill, Al Capone, Harvard University, three bonobos, two kissing boxers, one cowboy, Mikhail Gorbachev, Sun Tzu and John Rambo. Once you have read this book, you will be able to solve almost any conflict in a simple manner.

Art rules the world. But what about the rules of art? It may seem that art should never be bounded by rules, but there are strong rules that live in the world of art. This book contains 51 art rules and quotes by artists and critics who think there is something the rule, or just strongly oppose it.

Never Sleep with the Director

Never Leave the House Naked

Never Photograph People Eating

Ridiculous Film Rules is the sixth book in the Ridiculous Design Rules series and is meant for movie lovers, silver-screen starlets and the people who get to yell ‘cut’ and ‘action’ on set. It contains 51 movie-related rules, their history and quotes by industry leaders, Hollywood big shots, indie directors and a whole list of actors and actresses.

The international fashion police is a force to be reckoned with. Armed with an endless list of rules, it acts as both judge and jury in dealing with those guilty of committing a crime against fashion. While some of these rules are nothing short of ridiculous, others serve as words of wisdom that can help prevent committing a fashion faux pas.

This book, the 7th volume in the Ridiculous Design Rules series, contains 51 photography rules that will appeal to both the professional photographer and the enthusiastic amateur. Rules that some will consider words of wisdom, while other perceive them as ridiculous guidelines that need to be twisted or broken altogether.

Never Use White Type on a Black Background

Never Use Pop Up Windows

Never Use More Than Two Different Typefaces

The world of design is inundated with a seemingly endless list of rules. They’re familiar sayings that some designers consider to be valuable words of wisdom, but others think of them as mere restrictions. Whichever side of the fence you are sitting on, you’re bound to find this book a source of inspiration.

This volume in the Ridiculous Design Rules series is about rules in the use of the Web. It is not only about web design, but also about rules that apply to communicating through the Internet. For each of the 51 rules covered, Van Gaalen refers to quotes by famous designers who think there is something to the rule or who have made it their own.

This is the fifth book in the Ridiculous Design Rules series. This one is about ridiculous – or not? – rules in typography. A joy for type designers and everyone who has anything to do with designing texts.

Gift books

The Medium is the Message

Iconic Packaging The Heinz Ketchup Bottle

Iconic Packaging The Fruittella Roll

Every single day we’re bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy, the radio show you listen to: they all feature ads. Not surprising then that advertising has been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or think that advertising is downright diabolical, you’re at least bound to find this list of 51 rules very enjoyable.

In this first publication in our Iconic Packaging series, designer and branding expert Marcel Verhaaf tells the story of the Heinz Ketchup bottle. In 64 richly illustrated pages, we learn all about this iconic bottle, as well as the evolution of ketchup, the Heinz Corporation itself and their advertising campaigns.

The Fruittella roll is the subject of the second instalment in the Iconic Packaging series. This book tells you all about the rich history of this confectionery brand and the company behind it. It sheds light on how “the roll that doesn’t cut corners on flavor” has become a unique packaging icon.

Logo R.I.P.

Logo Life

Fully updated and revised, LOGO R.I.P. is a commemoration of defunct logos that were once an integral part of the landscape, our visual culture and our lives. Many are icons of their time or can be deemed design classics. In this updated edition, several iconic trademarks (AT&T, Kodak, Lucent, Rover and Xerox and more) are added to the logo graveyard.

In Logo Life, you can read the short histories of the Apple logo and 99 other logos for worldfamous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.

Games

New

Mozaa

The Stewardess Game

Numbers Game

Mozaa is a colorful combination between domino and mosaic. It is the edge matching game that brings out the artist in you. The box contains 64 cards (tiles) which all have a unique color combination. Take a playing card from the stack and place it next to the cards on the table, in such a way that the colors on the edges match. The one who creates the most and largest color fields wins the game.

This is a funny version of the classic quartet game in which players collect sets of four cards by exchanging cards with other players. This version covers topics of the world of aviation. Collect four planes, stewardesses, food items, arrivals by night, items you will find in a stewardess’ bag, destinations and pilot gear.

The Numbers Game is a new game concept that resembles the memory game play but with some interesting differences. The game consists of four sets of 20 cards. The goal of the game is to collect one set of 20 cards. The numbers on the cards have been photographed on the streets of cities around the world, from house numbers to traffic signs and commercial signage.

New Dice for Change Random acts of kindness have been shown to increase our self-esteem and happiness. At the same time, the paradox of choice is known to increase our cognitive load to a degree that makes us frustrated and, ultimately, dissatisfied. So how do we benefit from acts of kindness without straining our brains at the myriad of possibilities? Get your hands on Dice for Change – a wonderful designer set of dice featuring pictograms that help us choose a good deed for the day. Concept: Creative Heroes | Three dices in a box | 14.5 x 7.5 x 4 cm | € 12,00 | ISBN 978 90 6369 278 0

Analogue vs. Digital Memory Game

Make a Face Memory Game

This new title in the BIS collection of memory games celebrates all things going from analogue to digital and back again. It contains 30 sets of objects and phenomena that migrated from atoms to bits, or were born in the digital world and have been planted in the physical world afterwards. This memory game makes players of all ages aware of how the two spheres – digital and physical – have evolved and changed our lives.

The cards of this new memory game depict all kinds of funny faces created with everyday DIY materials such as paper, cardboard, elastic bands, brushes, buttons, etcetera. Your task, as ever, is to find the matching faces made with the same materials. Playing the game gives you tons of inspiration for creating your own faces or other figures with everyday materials.

Concept: Mieke Gerritzen | 2 x 30 cards in a box | 14,5 x 7,5 x 5 cm | € 15,00 | ISBN 978 90 6369 378 7

Games

Street Style Memory Game

Street Style Memory Game II

Street Style Memory Game III

Street Style Memory Game challenges players to find combinations of young people with special characteristics and street-style clothing. These are beautiful photographs of people from all nationalities, photographed in the streets of Amsterdam during 2009. For the game, the pictures have been cut in two. Based on their clothing, their attitudes and backgrounds of the people in the photographs, players can join the slightly enlarged faces with the rest of the bodies.

This is the second edition of our bestselling Street Style Memory Game by Barbara Iweins. This game allows you to play with new street styles and iconic people from all corners of the globe, all photographed on the streets of Amsterdam. The game teaches you to become a Vogueista by matching the right faces and legs of fashionable people from Amsterdam.

This is the new third edition of Barbara Iweins’ much applauded Street Style Memory Game. The first two versions of this game sold over 15,000 copies and the international press was unanimous: The Cool Hunter declared it one of the coolest products of the year; Vogue Italy named it an excellent exercise for aspiring Vogueistas; Wired loved it and Nylon just called it brilliant.

Concept and photography: Barbara Iweins | 2 x 25 cards in a box | 13 x 10 x 3 cm | € 12,00 | ISBN 978 90 6369 270 4

Concept and photography: Barbara Iweins | 2 x 25 cards | 13 x 10 x 3 cm | € 12,00 | ISBN 978 90 6369 231 5

Concept and photography: Barbara Iweins | 2 x 25 cards in a box | 13 x 10 x 3 cm | € 12,00 | ISBN 978 90 6369 336 7

New

Street Art Memory Game This new title in the series of memory games celebrates the popular field of international street art. Your task is to match two works by the same street artist. Great fun to play and you will gain more knowledge of the iconic and often visually engaging works of modern street artists such as Banksy, Os Gêmeos, Aakash Nihalani, JR, Kobra, Shepard Fairey, Boxi and Jilly Ballistic. Editors: Janne Ettwig and Lilian van Dongen Torman | 60 illustrations | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 322 0

Twins Memory Game (new edition) After five printings of the first Twins Memory Game, the creator of the game, Maaike Strengholt, has come up with a complete new version of this familiar mind teaser. 30 pairs of identical twins, new people, new photography, same assignment: find the most matching sets of identical twins and win. Concept: Maaike Strengholt | Photography: Dim Balsem | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 301 5

Twins Memory Game A new variation to this familiar mind teaser. The objective in the Twins Memory Game is to find the most sets of identical twins. But be warned: identical twins are not always completely identical! For the game, Agnes Kappert has produced splendid and very naturalistic photographs of thirty sets of identical twins. Concept: Maaike Strengholt | Photography: Agnes Kappert | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 103 5

Visual Power Memory Game

Fake for Real Memory Game

The photographs on the playing cards of this game are picture montages sampled from images imprinted on our visual memory as icons of the mass culture in which we live. This surprising and contemporary version of the memory game is great fun to play and good for training people’s power to remember. It guarantees hours of amusement around the kitchen or dining room table.

The images of Fake For Real Memory Game – both historical and contem-porary – playfully visualise the classic theme of fake and real. The fun isn’t just in playing the memory game, but also in the surprising, slightly dissimilar images. Can you tell what is fake and what is real?

Authors: Mieke Gerritzen and Koert van Mensvoort | 14.5 x 7.5 x 5 cm | 2 x 30 cards in a box | € 15,00 | ISBN 978 90 6369 098 4

Brand Memory Game This game is all about knowledge of brands. Hendrik-Jan Grievink has made a selection of 30 internationally well-known brands, showing neither logo nor name on the images. The challenge is to find matching sets, based solely on their style elements and characteristic colours and a short description of the brand. Playing this game offers great fun and an excellent test of your brand knowledge. Concept: Hendrik-Jan Grievink | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 262 9

You Are What You Eat Memory Game

Can You See What I See Memory Game

The Quick Brown Fox Jumps Over The Lazy Dog

Marije Vogelzang, author of the successful Eat Love book, adds a fantastic game to the BIS list of memory games; unsurprisingly, it is all about food. Marije Vogelzang selected food that has a specific and consistent effect on our body. The task is to correctly match a food to its effect on our body. Examples include cola and burping, garlic and bad breath and pepper and sneezing.

Everyday objects get a whole new meaning or come to life by adding small sketches to them. This is the principle for this new poetic and funny memory game. One card shows an everyday object and the matching card makes you look at the object in a different way because the artist added a little drawing.

This attractively finished typographic memory game includes 25 variations of the letter ‘A.’ Players attempt to find matching cards and the one who has most sets wins the game. Information about the letter is included on the card, and a separate folder provides a general history of typography.

Concept: Tineke Meirink | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 299 5

Published in collaboration with ps.2 arquitetura + design | 2 x 25 cards in a box | 13 x 9 x 5 cm | € 15,00 | ISBN 978 90 6369 221 6

Concept: Marije Vogelzang | 2 x 25 cards in a box | 14.5 x 7.5 x 4.5 cm | € 15,00 | ISBN 978 90 6369 272 8

Games

London Memory Game

Van Gogh Memory Game

Play Van Abbe

London Memory Game is made up of 25 pairs of cards on typical London themes: Big Ben, shopping, London architecture, bridges, pubs, museums, greasy food, et cetera. Creatively visualised, it is an extra treat to play a game while getting to know the city better and from a new perspective. A folder that gives insight into the chosen subjects is included.

Van Gogh is one of the world’s most admired painters and the Van Gogh Museum is a must on every Amsterdam visitor’s list. In collaboration with the museum, BIS produced the Van Gogh Memory Game. Each set of cards consists of two different images, together forming a clear theme and telling a little story about Van Gogh.

The Van Abbemuseum in Eindhoven is famous for its experimental approach towards art’s role in society. Its collection includes key works by Lissitzky, Chagall and Picasso. It is no sur-prise that the museum welcomed the idea of creating a memory game. The sets have striking similarities in subject or technique, but are never by the same artist.

Photography: Patrick Gleeson | 2 x 25 cards in a box | 14.5 x 7.5 x 4.5 cm | € 12,00 | ISBN 978 90 6369 233 9

Edited by: Van Gogh Museum Amsterdam | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 245 2

Edited by: Van Abbemuseum | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 241 4

Dutch Design Memory Game This title in the BIS series of memory games celebrates the heroes of Dutch Design. Your task, as ever, is to find the matching cards. In this game, you have to match two objects by the same Dutch designer. The objects are distinguishable by form and by the designer’s signature. You will learn more about the internationally beloved, famous Dutch designers. Edited by: Premsela, the Netherlands Institute for Design and Fashion | English/Dutch | 2 x 30 cards in a box | 14.5 x 7.5 x 5 cm | € 15,00 | ISBN 978 90 6369 294 0

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Distribution details

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The Netherlands Jan Smit Representative to bookstores T +31 35 621 9267 E jan@jansmitboeken.info Marijke Wervers Representative to all non bookstores T + 31 20 515 0230 E marijke@bispublishers.com Belgium Exhibitions International Kol. Begaultlaan 17 B-3012 Leuven T +32 16 296 900 E orders@exhibitionsinternational.be www.exhibitionsinternational.be USA Consortium Book Sales & Distribution The Keg House 34 Thirteenth Avenue NE, Suite 101 Minneapolis Minnesota 55413-1006 USA T (+1) 612 746 2633 F (+1) 612 746 2606 www.cbsd.com info@cbsd.com Rest of the world BIS Publishers books are distributed throughout the rest of the world by Thames & Hudson Ltd. UK Sales Office Christian Frederking Sales and Marketing Director T 020 7845 5000 F 020 7845 5055 E c.frederking@thameshudson.co.uk Andrew Stanley Deputy Sales & Marketing Director/ Head of UK Sales T 020 7845 5000 F 020 7845 5055 E a.stanley@thameshudson.co.uk

Andrius Juknys Manager, Distributed books T 020 7845 5000 F 020 7845 5055 E a.juknys@thameshudson.co.uk Mark Garland Distributed Sales Co-ordinator T 020 7845 5000 F 020 7845 5055 E m.garland@thameshudson.co.uk

Trade Distribution and Accounts Littlehampton Book Services Faraday Close Durrington Worthing West Sussex BN13 3RB Customer Services +44(0)1903 828501 Direct Order Line +44(0)1903 828511 F +44(0)1903 828801/02 E enquiries@lbsltd.co.uk / orders@lbsltd.co.uk

Representatives UK Territory Managers Gethyn Jordan Key Accounts Manager National Wholesalers T 020 7845 5000 F 020 7845 5055 E g.jordan@thameshudson.co.uk

Mike Lapworth T 07745 304 088 E mikelapworth@sky.com Buckinghamshire, Derbyshire, Herefordshire, Leicestershire, Lincolnshire, Northants, Nottinghamshire, Oxon (except Oxford), Shropshire, Staffordshire, Warwickshire, West Midlands, Worcestershire

Michelle Strickland Key Accounts Executive T: 020 7845 5000 F: 020 7845 5055 E: m.strickland@thameshudson.co.uk

Ian Tripp T 07970 450162 E iantripp@ymail.com Channel Islands Cornwall, Devon, Gloucestershire, Somerset, Wales

David Howson Key Accounts and London T: 020 7845 5000 F: 020 7845 5055 E: d.howson@thameshudson.co.uk London: E1-E18, EC1-4, N1-22, SE1, SW3, SW7, W1, W2, W8, W11, WC2

Victoria Hutton T 07899 941010 E victoriahuttonbooks@yahoo.co.uk London Gift Accounts

Dawn Shield Key Accounts and London T 0207845 5000 F 020 7845 5055 E d.shield@thameshudson.co.uk London: NW1-NW11 Leslie Bolt T 07984 034496 E l.bolt@thameshudson.co.uk Bedfordshire, Berkshire, Cambridgeshire, Dorset, Essex, Hampshire, Hertfordshire, Kent, Middlesex, Norfolk, Suffolk, Surrey, East Sussex, West Sussex, Wiltshire, Worcestershire, Oxford, London SW4-6, SW8-20, SE2-26, W3-7, W9-14 Karim White T 07740 768900 E k.white@thameshudson.co.uk Cheshire, Cleveland, Cumbria, Co. Durham, Lancashire, Greater Manchester, Merseyside, Northumberland, Sheffield, Tyne & Wear, Yorkshire, Ireland, Scotland

James Denton T 07765 403182 E jamesdenton778@btinternet.com South and South East Gift Accounts

Subsidiaries, Agents and Representatives Abroad AMERICAS Central and South America, Mexico Natasha Ffrench Export Sales Department Thames & Hudson Ltd E n.ffrench@thameshudson.co.uk The Caribbean John Edgeler Edgeler Book Services Ltd M +44 7801 866936 T/Fâ&#x20AC;&#x2030;+44 1903 265925 E j.edgeler@ntlworld.com

EUROPE Austria and Germany (except South Germany) Michael Klein c/o Vertreterbuero Wuerzburg T. 0049 931 17 405 F 0049 931 17 410 E mi-klein@t-online.de Eastern Europe and Eastern Mediterranean Stephen Embrey Export Sales Department Thames & Hudson Ltd E s.embrey@thameshudson.co.uk France Interart S.A.R.L. 1 rue de lâ&#x20AC;&#x2122;Est 75020 Paris T (1) 43 49 36 60 F (1) 43 49 41 22 E commercial@interart.fr Germany, South and Switzerland Sara Ticci Export Sales Department Thames & Hudson Ltd E s.ticci@thameshudson.co.uk Ireland Karim White T 07740 768900 E k.white@thameshudson.co.uk Italy, Spain and Portugal Natasha Ffrench Export Sales Department Thames & Hudson Ltd E n.ffrench@thameshudson.co.uk Scandinavia, Baltic States, Russia and the CIS Per Burell T +46 (0)8 85 64 75 E p.burell@thameshudson.co.uk

AFRICA

ASIA

Africa (excluding South) Ian Bartley Export Sales Department Thames & Hudson Ltd E i.bartley@thameshudson.co.uk

China (PRC), Hong Kong and Macau Thames & Hudson China Ltd Units B&D 17/F Gee Chang Hong Centre 65Wong Chuk Hang Road Aberdeen Hong Kong T +852 2 553 9289 F +852 2 554 2912 E aps_thc@asiapubs.com.hk

South Africa, Swaziland, Lesotho, Namibia, Botswana and Zimbabwe Peter Hyde Associates 5 &7 Speke Street (Corner Nelson Street) Observatory 7925 Cape Town T (021) 447 5300 F (021) 447 1430 E noelene@peterhyde.co.za

For China enquiries Michelle Liu, Beijing E lmh_thc@asiapubs.com.hk Jiajin Chen, Shanghai E: jjc_thc@asiapubs.co.hk

MIDDLE EAST Middle East incl. Egypt Stephen Embrey Export Sales Department Thames & Hudson Ltd E s.embrey@thameshudson.co.uk Iran Bookcity Co.(P.J.S) P.O. Box 158757341 743 Shariati St. Tehran 16396 T +(9821)88459950 F +(9821)88459949 E Semiramis@bookcity.co.ir Lebanon Levant Distributors PO Box 11-1181 Sin-El-Fil, Al Qalaa Area Sector No. 5 Bldg #31, 53rd Street Beirut T (01) 488 035 F (01) 510 659 E info@levantgroup.co

Taiwan Ms Helen Lee, Taipei E Helen_lee@asiapubs.com.hk Korea Ed Summerson E aps_thc@asiapubs.com.hk Japan Scipio Stringer Thames & Hudson Ltd E s.stringer@thameshudson.co.uk Malaysia Thames & Hudson Singapore Pte Ltd c/o APD Kuala Lumpur No 22, 24 & 26 Jalan SS3/41 47300 Petaling Jaya Selangor Darul Ehsan T: (603) 7877 6063 F: (603) 7877 3414 E: liliankoe@apdkl.com Singapore and South-East Asia Thames & Hudson Singapore 52 Genting Lane #06-05, Ruby Land Complex Singapore 349560 T (65) 6749 3551 F (65) 6749 3552 E customersvc@apdsing.com

India, Nepal, Bangladesh and Bhutan Kapil Kapoor Roli Books T +91 11 4068 2000 F + 91 11 2921 7185 E: kapilkapoor@rolibooks.com Pakistan and Sri Lanka Scipio Stringer Thames & Hudson Ltd E s.stringer@thameshudson.co.uk

AUSTRALASIA Australia, New Zealand, Papua New Guinea & the Pacific Islands Thames & Hudson (Australia) Pty Ltd 11 Central Boulevard Portside Business Park Fisherman’s Bend Victoria 3207 T (03) 9646 7788 F (03) 9646 8790 E enquiries@thaust.com.au

FOR COUNTRIES NOT MENTIONED ABOVE, PLEASE CONTACT: Ian Bartley, Head of Export Sales Export Sales Department Thames & Hudson Ltd 181A High Holborn London WC1V 7QX UK T +44 (0)20 7845 5000 F +44 (0)20 7845 5055 E i.bartley@thameshudson.co.uk

BIS Publishers Het Sieraad Building Postjesweg 1 1057 DT Amsterdam The Netherlands T +31 20 515 0230 E bis@bispublishers.com www.bispublishers.com

BIS Publishers

Spring 2015