LEAN INNOVATION: INTRODUCTION

ntil a short time ago, innovations were developed along the three following simplified process steps: (1) First, we would draft a blueprint and write a business plan. (2) Then we would develop and test the actual product or service. (3) And last, the innovation would be launched on the market (see the top image on the facing page).

The issue with this method is that we think we know from the outset where this innovation train will take us. We more or less blindly believe that our idea is so certain to provide our potential customers with added value that they will definitely be interested in it and will pay for the offering. Unfortunately, it’s not until later in the process that we know whether or not this is the case.