My Icon Library

MY ICON LIBRARY 7

WHY WE MADE THIS BOOK PAGE STRUCTURE MATERIALS BASIC ICONS COMBINED ICONS

10

BUSINESS ORGANIZATION | How are we organized?

14

8 11 12

COMPETENCES | Our skills and qualities

38

60

FINANCE | Show me the money

82

HR | Our working environment

104

INNOVATION | How we trailblaze

126

150

TECHNOLOGY | The tech we use

172

WAY OF WORKING | How we cooperate

194

TAKE IT TO THE NEXT LEVEL THANK YOU ABOUT THE AUTHOR A-Z INDEX

218 219 220 222

6

WHY WE MADE THIS BOOK Ever since we started our

concepts such as ‘cost-cutting,

Visual Thinking/Business

‘co-creation’ and ‘social innova-

Drawing training sessions

tion’, all visualized in different

we have dreamt of compiling

ways.

a collection of all the icons (more or less) frequently

These are not meant to be

suggested by participants

finished visual products. I want

who wanted to know how

them to spark your creativity

they could visualize certain

and inspire you to make your

words or concepts. You could

own icons, instead of plucking

say that all the curious and

generic icons from the internet

creative people we’ve had

that often don’t accurately ex-

the privilege of working with

press your story. And remem-

over the past twenty years

ber that every story has its own

have helped us create this

quirks and context, and there-

book!

fore its own blend of icons and visuals. Keep practicing, keep

So, without further ado, here

expanding your icon library, so

are the most common, inter-

you will have the courage to

esting, weird and wonderful

tell your own visual story.

concepts in icon form. You will find sections on themes

Enjoy!

including ‘finance’, ‘technology’ and ‘way of working’. They

Willemien Brand,

are further broken down into

founder of Buro BRAND. 7

HOW TO USE THIS BOOK We made this book to inspire

The bottom part contains a

you and to provide a re-

‘how to draw’ area highlighting

source that is easy to browse

a rather difficult or interesting

whenever you need it. That’s

combined icon. Sometimes we

why we made it more or less

chose to only draw a detail or a

pocket-sized. You can now

part of an icon, so you can fully

have icons at your fingertips

understand it and use it as a

wherever you go!

base for your own icons.

The main part of the book con-

At the beginning of the book

tains pages that each explain a

there is an index, based on

certain word or concept.

specific categories. If you are looking for a specific word or

These pages start with basic

icon, use the alphabetic index

icons we designed ourselves

at the back of the book!

or found online. We track down icons online by Googling

We hope this book inspires

a combination of words and

you to come up with new ideas

then adding the word ‘icon’,

for your own visual jargon and

‘illustration’ or ‘vector’.

icons and how to apply these.

The middle of the page shows four variations capturing different contexts of the word.

8

9

GOVERNMENT BASIC ICONS

COMBINED ICONS

HOW TO DRAW

20

Business organization

KEY RESOURCES BASIC ICONS

COMBINED ICONS

HOW TO DRAW

21

EFFICIENCY BASIC ICONS

COMBINED ICONS

HOW TO DRAW

66

FEEDBACK BASIC ICONS

Daily work

COMBINED ICONS

HOW TO DRAW

67

RELIABILITY BASIC ICONS

COMBINED ICONS

HOW TO DRAW

98

REVENUE BASIC ICONS

Finance

COMBINED ICONS

HOW TO DRAW

99

HUMAN RESOURCES (HR) BASIC ICONS

COMBINED ICONS

HOW TO DRAW

114

JOB SEARCH BASIC ICONS

HR

COMBINED ICONS

HOW TO DRAW

115

PROBLEM FINDING BASIC ICONS

COMBINED ICONS

HOW TO DRAW

138

PRODUCT LAUNCH BASIC ICONS

Innovation

COMBINED ICONS

HOW TO DRAW

139

OMNI CHANNEL BASIC ICONS

COMBINED ICONS

HOW TO DRAW

162

QUALITY BASIC ICONS

Sales & Marketing

COMBINED ICONS

HOW TO DRAW

163

DIGITAL TOOLS BASIC ICONS

COMBINED ICONS

HOW TO DRAW

178

DIGITALLY BASIC ICONS

Technology

COMBINED ICONS

HOW TO DRAW

179

HIERARCHY BASIC ICONS

COMBINED ICONS

HOW TO DRAW

206

INTERACTION BASIC ICONS

COMBINED ICONS

Way of working

HOW TO DRAW

207

MY ICON LIBRARY My Icon Library is an essential collection of impactful images that will empower you to embark on your own journey of Visual Thinking and storytelling. The collection consists of the most common, interesting, weird and wonderful concepts created during our visual thinking trainings. The concepts are grouped into themes that regularly crop up at the trainings such as ‘finance’, ‘technology’ and ‘innovation’. Consisting of several sections such as ‘cost-cutting’, ‘co-creation’ and ‘idea generation’, this is not a definitive list: every story is different and has its own blend of icons and visuals.

My Icon Library is a source of inspiration and a go-to reference for whenever you need a visual that’s a tad too complicated for your imagination or a Google Images search. It also works as a great companion to the other bestselling books: Visual Thinking and Visual Doing. www.bispublishers.com

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My Icon Library

Published on Dec 3, 2020

BIS Publishers

My Icon Library is an essential collection of impactful images that will empower you to embark on your own journey of visual thinking and storytelling. The collection consist of the most common, interesting, weird and wonderful concepts created during the author’s visual thinking workshops. The concepts are grouped into categories that regularly crop up at the workshops: ‘finance’, ‘technology’, ‘innovation’, ‘agile’ and ‘sales’, as well as broader themes such as ‘team dynamics’, ‘way-of-working’, ‘politics’ and ‘the world we live in’. This is not a definitive list: every story is different and has its own blend of icons and visuals. My Icon Library is a source of inspiration and a go-to reference for whenever you need a visual that’s a tad too complicated for your imagination or a Google Images search. It also works as a great companion to author’s other bestselling books: Visual Thinking and Visual Doing.