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SECTION 1
How to Use This Book and Card Set This book, and the cards and exercises that come with it, are a toolkit and a provocation for a new way of thinking about users, user experience and design. It’s an approach we call user ecosystem thinking. We set out to make each of these components useful for specialists and non-specialists alike. If you have a background in human-centred design or design research, you may feel tempted to jump ahead and start playing with the cards. If you’re not in a hurry, we recommend reading page by page, so you have the best idea of where we’re coming from and what
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RETHINKING USERS
