VILA MADALENA
PORTFOLIO - PROJECT 5 APARECIDA SILVA BEATRIZ IÓRIO BIANCA MILAGRE ISABELA SEMO
S U M M A R Y
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INTRODUCTION
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Presenta on of the group and text of the first view of the project.
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REFERENCES
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PHYSICAL MODEL- PHASE 1
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Projects selected as inspira on and points in common with the project.
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Presenta on of images of the physical model with the environment.
TECHNICAL SURVEY Results found a er the survey.
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06. 07. 08. 09.
T H E P R O J E C T ‘S R E Q U I R E M E N T S .51 Presenta on of program of requirements and areas dimensions.
PLAYDOUGH PLAN
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Study of sectors by playdough model.
PHYSICAL MODEL-PHASE2
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Paper model added to the first fase.
CONCLUSION
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Conclusion of the research.
FROM PROTOTYPICAL TO PROTOTYPING
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Ano ta on about the text from Gabriela Celani and Rafael Urano de Carvalho Frajndlich.
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I N T R O D U C T I O N
In this work we will present our studies about the interven on area defined by the Project discipline, the neighborhood of Vila Madalena. The proposed interven on area is located on the corner between Purpurina Street and Jericó Street, very close to the Pinheiros XI Regional Forum. With a very steep terrain, we studied several possibili es and ideas to overcome this difficulty, this study was based on research and reference of projects already consolidated here in Brazil and in the world.
2018
T H E
G R O U P
BIANCA S I L V A APARECIDA
S I L V A
ISABELA S E M O BEATRIZ I Ó R I O
AT5AU
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R E F E R E N C E S
by Aparecida Silva
Architects | Rojkind Arquitectos, Gabriela Etchegaray Loca on | Los Angeles, California, United States Area | 1650.0 m² Year of the project | 2012
In need of an administra ve area and showroom area, Falcon hired again the Rojkind Architects, who before carried out the first headquarters project to carry out the project of his second home. The old seat that is situated in the same lot, was completely adapted to fit with the new building, that way the old seat took on the yellow color, which stands out in the garden.
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The brises contain 501 vessels to get the idea that the garden con nues façade. As a consequence, the climate control in the building is eďŹƒcient and passive can be achieved favorable climates in the environments. These brises are also in the atrium inside the building, which also assists in the passive control of climate inside the oďŹƒce.
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The project is tradi onal neighborhood where buildings in the vicinity are low, there are many gardens, colonial architecture and cobblestone streets. Therefore, to propose the project, forms considera on these aspects, especially the garden and low-level building. The rela onship between the exterior interior becomes very strong when create a glass building in that is if you can see the garden. The brises also some por ons of plants.
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In construc ng the new building, created a footbridge of access linking the new to the old, which became the cafeteria for employees. Parking has 22 vacancies and the modular coordina on of structure is based on the size of the vacancies, being 7.5mX7.5m is not completely regular, especially near the north face.
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The old place and the ground new headquarters. A er the adapta on of the building former as a cafeteria, the new building is built. The facade is built green of brises with 501 plants that beneďŹ ts the climate of the environment. The roof is built green/terrace serving as an area of decompression for employees. Crea ng the footbridgethat connects the old building to the new.
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V E N T U R A O F F I C E S
R E F E R E N C E S
by Bianca Silva
Architects | Ventura Arquitectos Loca on | Avenue Ramón Arias, Panamá Area | 3.600 m² Year of the project | 2015
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Located in the Carmen region of Panama, this six-story building was built between gables and glued to neighboring buildings, a feature that, according to the architects, dialogues with the ci zen and the surrounding urban context.
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The interior of this building houses the facili es of the Ventura & Associates Architects office on the first two floors and the following three, offices occupied by friendly companies, as well as an access lobby on the ground floor, common to the en re building.
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The entrance of the building is through a hall with double-height and glazed facade, also covered by panels of wood and supported by a nucleus of ver cal circula ons composed by a set of wooden stairs that embrace a panoramic elevator with structure of aged steel. This set of materials and elements of the imposing building , while bringing a feeling of comfort, thanks to the elements in wood, always present in all environments.
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C O L O M B I A 3 2 5
R E F E R E N C E S
by Beatriz Iório
Architects | Triptyque Loca on | Jardins, São Paulo, Brazil Area | 1200 m² Year of the project | 2007
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Located near Avenida Brasil, one of the most important avenues of SĂŁo Paulo, the building h a s , a ro u n d i t , a va st s h o p p i n g a n d gastronomic center, located, in great part, in Rua Augusta and its surroundings. The neighborhood contains many green areas, situated between the Parque do Ibirapuera and Parque Trianon. The height jig is mixed, being half low, where the building is implanted, and the other half high, near Paulista Avenue.
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The building project was developed from the need to contain external noise due to its loca on close to major avenues and the sunshine present in the region. The architects who devised the project appropriated this need to create an organic and unique way for the building. A The most important and determining ďŹ gure is the brise-soleil, a device that prevents the direct incidence of sunlight. For sound noises, the brise was used in an organic and natural way which follows the format of the sound waves that the external environment produces, that is, the brise i s u s e d a s a s l e n d e r ďŹ l t e r.
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The possible transparency between the building and the street originated from the dematerializa on of the façade: the wood ďŹ lter forms an organic membrane that allows an interconnec on between the private and the external space. "The building looks at the city, subtly re v e a l i n g i t s i n t e r i o r. " - Tr i p t y q u e
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The three oors are structured by a strong ver cal element - a concrete ladder. Its folded geometry links the spaces, from the parking lot to the deck that oers the view to the outer space.
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The bo om facade opens onto a "tropical beach". On this faรงade, frosted double glazing alternates with simple translucent glass providing a visual contrast.
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O F F I C E
O F
T H E
F U T U R E
R E F E R E N C E S
by Isabela Semo
Architects | Killa Design Loca on | Dubai, United Arab Emirates Area | 250 m² Year of the project | 2016
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The project was done by Killa Desing. The responsible architects are: Well Piper, Nedal Machou and Hatem Alkhafaji. The office is located in Dubai, United Arab Emirates and the year is 2016. The area corresponds to two hundred and fi y square meters. The client is Dubai Future Founda on. The great innova on of this project comes from the fact that the en re building structure was fabricated from a concrete prin ng tac c from a 3D printer. Because of this construc on technology, the cost of labor was reduced by half, compared to other buildings of this size, in addi on to avoiding wastage of material. The offices are set around three courtyards with a diverse afforesta on. These include gallery space, events, workshops, exhibit lounge, mee ng rooms, and a flexible space for teamwork.
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The project was designed with the objec ve of crea ng several openings so that there is enough sunlight indoors. In addi on, the oďŹƒces were arranged so that there are interac ons between the people both inside and out. Regarding the coa ng, a super insula ng system was used, by a computer-controlled manufacturing techniques to f o r m t h e b u i l d i n g e n v e l o p e g e o m e t r y.
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In my opinion, the office reflects a lot of the idea that I would like to convey when doing my project. This is because this project promotes communica on between the internal and external space, innova on in rela on to the material chosen, a large amount of green areas, a change from the tradi onal office concept and openings for be er use of sunlight
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PHYSICAL MODEL-FASE1 To study this area. having the possibility to try new concepts and try out some of the ideas, we made a physical model of this area. For the concep on of this model we had to collect informa on about the topography and some caracteris cs of the place a er the technical survey.
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M A T E R I A L S - E.V.A. - Wood - Styrofoam - Paper
To make this model we used a maker space located at Belas Artes. It’s a properly space to make things by ourselves and use the properly machines.
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D E T A I L S
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TECHNICAL SURVEY
VILAMADALENA
Vila Madalena is a neighborhood in the Pinheiros district known for being a bohemian neighborhood and intense ow of people, mainly involved in with shops such as bars and restaurants. The neighborhood is adequately supplied of public transport, being the end of the Line-2-Green subway.
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L O T
The land is located in the neighborhood of Vila Madalena, opposite to the Regional Forum of Pinheiros. By being located on the corner, the ground has faces for both Jericho and Purpurina streets which provides a broad view of it, highligh ng it. The land is currently occupied by parking makes it a suburban area, which had high poten al before their characteris cs. It has a landfill for then leveling the ground by crea ng a retaining wall for the street gli er. The end of the terrain has a slight slopelandfill and is followed by a serve to contain a slope that ends up on the ground of funds where a contemporary construc on is allocated. The gap between Jericho and Harmonia streets is approximately fi een meters, while the terrain itself is created by nine of these curves, reaching the slope of approximately 20%. The dimensions of the terrain are approximately 20m X 50m, that is, 1000 m2.
PLACE INDETIFICATION
T H E
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Z O N E The zone of interven on is a ZM (Mixed Zone), one of the zones more permissive ci es, where it is possible to implant the most dierent uses, except for industries. The maximum feedback is 28 meters and in rela on to the setbacks, only the front is required- 5 meters- the sides are dispensed according to the total height of the building. With regard to the rates and rates for the project, the occupa on is up to 70% of the area of the lot, since it has more than 500sqm. The CoeďŹƒcient of U liza on is 0.30 the minimum that must construct, 1 the basic and 2 the maximum, but, for this, the grant for the right to build. Another important aspect of the region is that ZM is the zone that enables the highest levels of noise emission - 60 to 55 decibels according to the schedule -, which facilitates the implementa on of trades and service providers.
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GENERAL SURROUNDING’S INFORMATIONS
VILA MADALENA SUBWAY
THE LOT
EQUIPAMENTS Situated in front of the Regional Forum of Pinheiros XI, the land has, around it, predominantly homes, but to assist the neighborhood there are some shops and restaurants, such as the Bar do Sacha, Canto Magdalena, supermarkets, among other places. The area also houses some ins tu ons of teaching, areas and Batman Alley, which is considered a tourist spot.in São Paulo.
GREEN AREAS AND BUILDING’S HIGHTS The neighborhood is very wooded, the grounds are close to some squares, such as Plaza Rafael Sapienza Square and Dr. W. Pregnollato. The height is predominantly low, with some areas with buildings higher as in Harmony Street.
ACESS The region has easy access to public transport, being between the subway sta ons Vila Madalena (850 m) and Sumaré (1.6 km) and near the ground there are several bus stops, which facilitates access.
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MAIN ROADS OF ACCESS AND TRA NSPORTATION
Near the ground there are some bus stops, there are quite a few ligh ng and is fully assisted by gas distribu on. However there are no police sta ons, areas for cyclists and health service in the vicinity of the neighborhood
Bus stops Bus line
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URBAN EQUIPAMENTS AND INFRASTRUCTURE
In health services only to UBS Doctor Manoel Joaquim Pera, located at Rua Purpurina, supplies the area. In educa on, the region has the EMEI Professor Zilda de Franceschi, in Rua Purpurina and Carlos Maximiliano Pereira dos Santos, at Rua Jericó. There is also the Oswald de Andrade College, Sunflower and the Esquilinho School, in Rua Harmonia, both private. In cultural equipment, there is an Art Gallery and a Cultural Center, located on Purpurina Street.
Theater/Cinemas/Shows Elementary and High School Preschool Private schools UBS/ Health Center
Trees Urban Lightning
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PHOTOS
THE LOT
View of the lot from Purpurina Street
View of the lot from Jericรณ Street
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PHOTOS
TOPOGRAPHY
Topography from Purpurina Street
Topography in Purpurina. Street.
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PHOTOS
THE SURROUNDINGS
Bar e restaurant at crossing of Jericรณ Street and Original Streetl
Declividade da calรงada da Rua Original.
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Esquina da Rua Purpurina com a Rua Harmonia.
Rua Purpurina na esquina com a Rua Jericรณ.
Fรณrum Regional de Pinheiros, at Jericรณ Street.
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Harmonia Street has a lot of trees and residential buildings.
In construction building at Harmonia Street.
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A RESIDENTIAL AREA
Is possible to notice that the place in case has a lot of residential buidings. This can affect in the traffic of cars, flow of people and the proposed project that is going to be done.
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USE AND GROUND
OCCUPATION
OF
Predominant land use is residen al, being the trade consists, for the most part, of bars and restaurants. The template is irregular, where the building of the immediate surroundings presents 45 meters. Apparently, there are no blind facades, but most of the buildings on the block do not have a front and side.
THE
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Residen al Mixed used Commerce /Services In construc on Ins tu onal The lot
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NOISES The studied area has some nega ve noises, because in the surroundings there are works being carried out. Already during the night the place has noise pollu on due to the nearby bars.
ODORS
Purpurina Street When you visited the place, it was not possible to iden fy significant odors like sewage or garbage. However during the pre-carnival period and carnival the streets have ''blocks '' and these o en lead to urine and garbage odors due to lack of public toilets on the premises.
The studied area has many trees and gardens, so there are places of contempla on. In addi on, there is no large walls separa ng the buildings. The area is well stocked with trading window displays. The neighborhood itself, have a lot of graffi art.
Jéricó Street
Harmonia Street
SENSITIVES ASPECTS
VISUAL ELEMENTS
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SAFENESS Vila Madalena is considered a noble neighborhood of São Paulo, however in the last years has suffered with some assaults and confusion on the streets due to great of bars. Pinheiros has the 14th Police District and the 3rd Sec onal Police Sta on.
Bar and restaurant at Jericó Street
FLOW The movement in front of the forum is hec c, people come in and they leave all the me. Because of this, the movement of cars is large area, which makes this area parking due to the demand of people occupying this area. The number of people walking on the streets by day is quite large for being a pleasant environment, wooded and very well served of trade and services. During the night the movement is also large due to of bars, restaurant and baker stores.
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RUA
CASA
PURPURINA
CASA
795 ESTRUTURA EXISTENTE
FORUM REGIONAL DE PINHEIROS
GEOGRAPHICAL FEATURES
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PISCINA
PISCINA
Rua Jericรณ
Rua Harmonia
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THE PROJECTS REQUIREMENTS The project is a advocacy oďŹƒce, a er knowing this we had to calculate the areas that was necessary in front of a program of requirements. To calculate these areas we needed to especulate the area by doing a layout just about a component, and then depending of the number of people that would use the room this numer is mul plicated. This generates an equa on turning easier to use this seme calculus in other cases.
LAUNDRY ROOM
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THE PROJECTS REQUIREMENTS A| er specula ng the areas of an uniquĂŠ component, the total area was calculated.
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P L A Y D O U G H
While studing the program of requirments, it was needed to spare this program in the lot. This areas were based on the values founded on the calcula ng.
by Beatriz Iรณrio
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P L A Y D O U G H
By disposing the playdough throught the lot, we could no ce the principal areas and use this with the most convinients parts of it.
by Isabela Semo
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P L A Y D O U G H
The propose was to posicionate the areas in the lot without any aesthe c idea. For this we must respect the zone rules as the retreat, the decline of the terrain and how the vegeta on and neighbors inuen ate in the lot possibili es of construc on.
by Bianca Milagre
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P L A Y D O U G H by Aparecida Silva
The blue part is about the recep on and services. The red part is about the suppor ve part of the blue one. In this part we can find the library, kitchen and stuff . The yellow part is the produc on part, where is found the offices and as consequence the green one is the suppor ve part to the yellow one, where we can find the files, restroom and everything connected to the employees
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PHYSICAL MODEL-FASE2 A er studying the requirements of our project of the advocacy office, we needed to show the aesthe c part, showing off our ideas of a facade that could outstand from the others buildings around and even in São Paulo city. It’s about searching a mark for Vila Madalena neighborhood, and outstanding building that would be recognized by everybody.
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PHYSICAL MODEL-FASE2 For this part of the modeling, the main problem was to ďŹ nd a aesthe c that would representate the ideas of each one. For this part, each one of the group made them facade. We had to consider that the propose to our project had included a pre-constructed model.
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MATERIALS For this part of the modeling, the main problem was to ďŹ nd a aesthe c that would representate the ideas of each one. For this part, each one of the group made them facade. We had to consider that the propose to our project had included a pre-constructed model.
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C O N C L U S I O N From our studies we can conclude that the proposed area has predominantly residences around it, but the neighborhood there is also some shops and restaurants. The area has some educa onal ins tu ons, cultural areas and the Batman Alley, which is considered a tourist spot in SĂŁo Paulo. The region has easy access to public transport, being between the subway sta ons Vila Madalena and SumarĂŠ and near the ground there are several bus stops, which promove the easier access. Architectural references were fundamental to our project development study, since we understand from works already created, studies of insola on, structure, detailing and thinking, crea on and development of the project.
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FROM PROTOTYPICAL TO PROTOTYPING: MASS- CUSTOMIZATION VERSUS 20TH CENTURY UTOPIAS
IN ARCHITECTURE AND URBAN DESING APARECIDA SILVA - BEATRIZ IÓRIO - BIANCA MILAGRE - ISABELA SEMO | AT5AU
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INTRO
THE FOUR INDUSTRIAL REVOLUTIONS
The industrial revolu ons had a big impact on archicteture and desing, since they made possible new crea ons and new ways of produc on
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THE FIRST INDUSTRIAL REVOLUTION
The ďŹ rst industrial revolu on arise on the XIX century, and was remembered by the use of the water and steam on the railroad, that enabled that the materials had bigger amplitude, interfered even in the transport infrastructure of ci es. An example could be the architectural plans of Haussmann (1853-1871) and Cerda (1860).
THE SECOND INDUSTRIAL REVOLUTION
It happen at the turn to the XX century, the big news was electricity, was much advanced than steam energy. Electricity made mass produc on viable which consequently make the wealthier owners. All of this made architects and designers integrate into the new condi on, what happened was the crea on of utopian ideas. Like houses mass produced with industrial aesthe cs. The most signiďŹ cant examples of this thinking are: dom-ino de maison de Le Corbusier (1914) and the prefabricated experiences of Ernst May on Frankfurt Neue bauen (1925-1930). Ini ally the utopic idea became reality a er the Second World War, when the elements of construc on of precast concrete became common on the reconstruc on of Europe.
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THE MASS
Mass customiza on from design prototypes.
COSTUMIZATION
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THE THIRD INDUSTRIAL REVOLUTION It is on the Third Industrial Revolu on, in 1970 that the programed machines emerge, they were capable of create different types of products from digital files. Also, there are new types of developments in flexible molds, controlled by CNC, for example, for a new produc on of glass panels with double curvature. With we are thinking about that kind of technologies in architecture, we quickly think of The Guggenheim Museum, by Frank Gehry.
THE FORTH INDUSTRIAL REVOLUTION This one, is characterized by a merger of technologies that are blurring the lines between the physical, digital and biological. It is marked by computer-based algorithms and integrated with Internet, which depends on the processing power, storage, cloud compu ng, access to large data. The parts that are being produced in an industrial plant now "know" where they are and they can even "look" for other parts that combine them, thereby improving the efficiency and sustainability of the process. This technology is also known As Internet of Things (IOT), as Internet All (EOE), and as plants that can be called "smart factory". One concept that is also related to this is the Smart Ci es. Smart ci es are defined by Townsend (2013) as "places where informa on technology is combined with infrastructure, architecture, and our bodies to face social, economic and environmental problems". Is the new utopia created by the revolu on, but with some varia ons.
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The no on of mass customiza on already existed when Le Corbusier created the Maison Domino, but the possibili es of customiza ons have been reduced due to large scale your projects. Thus, many projects thought of this customiza on of masses with design prototypes and even with ci es. This is the case of the Archigram Plug-in, which suggests a city whose modular residen al units "connect" to a central machine that would provide the en re necessary infrastructure, thus uni ng architecture, society and technology.
Jean Prouvé / Villa Seynave
However, when the crea on of the designer becomes a problem, the search for flexibility prevailed, as the architect, designer and French engineer Jean Prouvé did. It is in Villa Seynave design, Prouvé created pieces of reinforced concrete that would connect in various posi ons;Thus, the house is not just a model, but the applica on of a custom design prototype. The momentum for mass customiza on is becoming more relevant. Technological advancement offers different possibili es. Zaha Hadid is an example of this advancement, op mizing the parts in its Galaxy Soho project in Beijing.
Zaha Hadid/ Galaxy Soho
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Another emerging technology, the last few years are laser cu ng and 3D prin ng. In this way, it is possible to create by the computer and disperse these technologies by wireless means, making the connec on between architecture and individuals even easier.
Zaha Hadid – Heydar Aliyvev
THE RESIDENCE AS A LABORATORY The residence has always served as an essay on industrial revolu ons from small details to urban utopias and mass produc on. A er the war, the model of mass-crea on became old-fashioned, which allowed for greater autonomy in the crea on of an architecture that was not simply linked to a style, but rather that he had a connec on with people. Thus, the customiza on was re-thought and with this new technologies were emerging. Technologies that allowed customiza on and was what moved the beginning of the 21st century.
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THE CONSTRUCTION COMPONENT A er the third revolu on the way of building began to transi on. The industry now had to deal with the new ways of building, an example of this was the construc on of the Guggenheim of Bilbao where the parameters previously used, are not more followed as a basis. With this, the autonomy in the crea on of the projects was gaining strength and one of the greatest examples besides Frank Ghery is the works of Zaha Hadid, who by breaking this limita on, created works where there are no obstacles with the use of new technologies.
Guggenheim de Bilbao – Frank Ghery
THE CITY AS A LABORATORY
The new utopias for the ci es are the Smart Ci es and the FabCi es that have technological concepts for their opera on, each with its characteris cs. SmartCi es are those that can be fully controlled by technologies such as Big Data. This imposes that all sectors of the city would be controlled by high-tech companies.
Museu de RiverSide – Zaha Hadid
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CONCLUSION
In the contemporary era, utopias, have greater industrial poten al in rela on to industrial progress. In the beginning, they are only ideas, however these ideas grow, develop and later become real projects. The third and fourth revolu on, later provided the crea on of: new computer programs, 3D printers and consequently mass customiza on. As a result, users become par cipants of current produc on. And this is a great evolu on in the form of produc on. From the moment the customer is part of what is produced, he spends less me and less money. This is because the consumer goods industry evolved from a non-customiza on to customiza on. Already the evolu on of the city is the opposite. The author predicts some technological innova ons: - The internet, connec ng people in ways that do not exist today. Modifying its way of use. - Compu ng and communica on will be stored everywhere. - The so-called "IoT" (internet of things) is the idea that everything will be connected, by chips, and these will be smaller, cheaper and with be er sensors. There will be a giant breakthrough in ar ďŹ cial intelligence and big data. The search for data will be from people's habits. And o en we will not even no ce these habits. -The shared economy and distributed trust will be less and less invested in mul na onals, but distributed in small companies. - Scanning of ma er will appear, such as a scanner. And it would soon be scanned into the computer. You do not have to look and type repeatedly. It will be direct, fast and quality. It will transform the way objects are made. The manufacturing industry has undergone a transforma on, which could result in future homemaking. For these new technologies, there will be new uses. And from this we will rethink public and educa onal systems.
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PROTOTYPING
Here’s how a project of solar protec ng was done by using Rhinoceros and GrassHopper. Both are so wares that alows us to create parametric designs and produce it in 3d scketches. A er this we are able to test dient aspects to create the best way it would help in our project.
T H E
T E R R A I
At first, we imported a AutoC Rhinoceros. This mode topography’s curves inform lines so when is imported it the terrain grows.
A er this, we create a plan i by the curves lines.The finish shown in the last image.
T H E
P R E - E X I S T I N G
In the propose of the projet there is a pre-exis ng structure that can be used as part of the project. So, we did it in the terrain by crea ng the pilars and slabs A er this we adjusted the terrain as it suposed to be, like in the ďŹ rst image.
As the final part, we created the trees that complete the surrounding with the buildings around.
The crea on of the surrounding is a really important part as this can cause differents influences in the building. As shading and things.
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By using the Grasshopper plug-in, parametric modeling, we widen and unlimited the possibili es, since it allows the crea on to form organic and geometric at the same mathema cal precision of the orthogonal forms.
T H E
R E S U L T S
The brises of the law ďŹ rm were designed ver cally and ďŹ xed in the pillars a ached to the structure, so that way, they control the solar incidence in the environments, so that there is greater thermal comfort and does not harm the ac vi es developed in the building
These brises were designed with the aid of the Rhinoceros program along with Grasshopper. Rhinoceros so ware enables the crea on of advanced 3D modeling, based on NURBS, capable of modeling any type of object in the areas of architecture, design, furniture, jewelry, footwear, naval and others. Its tools are capable of accurately modeling for the subsequent fabrica on of the generated models.
2018