AR in Agriculture Future Trends, Insight And Quality Analysis 2022-2027 by Amanpreet Singh

Augmented Reality

in Agriculture Market: A Global and Regional Analysis

Table of Content

Focus on Product, Application, Supply Chain Analysis, and Country Analysis

Analysis and Forecast: 2022-2027

October 2022

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3 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market Table of Content Executive Summary..........................................................................17 1 Markets .....................................................................................27 1.1 Industry Outlook..............................................................................................28 1.1.1 Market Definition .........................................................................................28 1.1.1.1 Evolution of Agriculture......................................................................................29 1.1.1.2 Adoption Scenario of AR in Agriculture 29 1.1.1.2.1 Trends in Agriculture Industry 29 1.1.1.2.2 Gap Analysis............................................................................................................30 1.1.1.2.3 Adoption Scenario 32 1.1.1.3 Types of AR Deployment in Agriculture 34 1.1.1.3.1 Marker-Based Deployment......................................................................................35 1.1.1.3.2 Location-Based Deployment 36 1.1.1.3.3 Dynamic Augmentation 36 1.1.1.3.4 Complex Augmentation............................................................................................36 1.2 Business Dynamics.........................................................................................36 1.2.1 Business Drivers.........................................................................................37 1.2.1.1 Digitization Powering the Next Green Revolution – Agriculture 4.0...................37 1.2.1.2 AR as a Tool for Field Monitoring 38 1.2.1.3 Increased Demand for Spatial Computing Applications 38 1.2.2 Business Challenges ..................................................................................39 1.2.2.1 Lack of Awareness 39 1.2.2.2 Limited R&D and Lack of Use-Cases of Agricultural Applications 40 1.2.3 Market Strategies and Developments 41 1.2.4 Business Opportunities..............................................................................43 1.2.4.1 Increasing Investments in Agricultural Technology Sector 43 1.2.4.2 Evolving Mobile-Based Augmented Reality 44 1.2.4.3 Integration with Key Enabling Technologies 45 2 Application ................................................................................47

4 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 2.1 Augmented Reality in Agriculture Market (by Application)..........................48 2.1.1 Indoor Farming............................................................................................48 2.1.2 Outdoor Farming.........................................................................................49 2.1.2.1 Precision Agriculture and Smart Farming 50 2.1.2.1.1 Crop Maintenance 51 2.1.2.1.2 Field Monitoring 52 2.1.2.1.3 Smart Irrigation 52 2.1.2.2 Livestock Monitoring..........................................................................................52 2.1.2.3 Simulated Training 53 2.1.2.4 Weather Tracking and Forecasting 54 2.2 Demand Analysis of Augmented Reality in Agriculture Market (by Application)......................................................................................................54 3 Products....................................................................................56 3.1 Augmented Reality in Agriculture Market (by Solution)...............................57 3.1.1 Hardware......................................................................................................57 3.1.1.1 AR Headsets and Smart Glasses 58 3.1.1.2 AR-Based Heads-Up-Displays ..........................................................................59 3.1.2 Software.......................................................................................................61 3.1.2.1 AR Development Packages 61 3.1.2.2 Handheld and Mobile Devices Apps..................................................................62 3.1.2.3 Content Creation Software and Engines 62 3.1.3 Service..........................................................................................................63 3.1.3.1 System Integration Services..............................................................................63 3.1.3.2 Content Service 63 3.1.3.3 Others 63 3.2 Demand Analysis of Augmented Reality in Agriculture Market (by Solution)...........................................................................................................64 3.3 Comparison with Other Technologies...........................................................65 3.3.1 Computer Vision in Augmented Reality....................................................65 3.3.2 Hyperspectral Imaging Technology and Augmented Reality..................66

5 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 3.4 Comparison of AR in Agriculture and Other Industries...............................66 3.5 Supply Chain Analysis....................................................................................68 3.6 Patent Analysis................................................................................................69 3.6.1 Patent Analysis (by Status) ........................................................................70 3.6.2 Patent Analysis (by Patent Office).............................................................71 3.6.3 Patent Analysis (by Inventor Type)............................................................72 4 Region .......................................................................................73 4.1 North America..................................................................................................76 4.1.1 Market...........................................................................................................76 4.1.1.1 Key AR Providers in North America 76 4.1.1.2 Business Drivers................................................................................................76 4.1.1.3 Business Challenges 77 4.1.2 Application...................................................................................................77 4.1.2.1 North America Augmented Reality in Agriculture Market (by Application).........77 4.1.3 Solution........................................................................................................78 4.1.3.1 North America Augmented Reality in Agriculture Market (by Solution) 78 4.1.4 North America (by Country) .......................................................................78 4.1.4.1 U.S. 78 4.1.4.1.1 Market 79 4.1.4.1.1.1 Buyer Attributes ................................................................................................ 79 4.1.4.1.1.2 Business Challenges 79 4.1.4.1.1.3 Business Drivers 79 4.1.4.2 Canada 80 4.1.4.2.1 Market 80 4.1.4.2.1.1 Buyer Attributes 80 4.1.4.2.1.2 Business Challenges 81 4.1.4.2.1.3 Business Drivers 81 4.1.4.3 Mexico 82 4.1.4.3.1 Market 82 4.1.4.3.1.1 Buyer Attributes 82

6 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 4.1.4.3.1.2 Business Challenges 83 4.1.4.3.1.3 Business Drivers 83 4.2 Europe ..............................................................................................................86 4.2.1 Market...........................................................................................................86 4.2.1.1 Key AR Providers in Europe..............................................................................86 4.2.1.2 Business Drivers 86 4.2.1.3 Business Challenges 87 4.2.2 Application...................................................................................................87 4.2.2.1 Europe Augmented Reality in Agriculture Market (by Application) 87 4.2.3 Solution........................................................................................................88 4.2.3.1 Europe Augmented Reality in Agriculture Market (by Solution).........................88 4.2.4 Europe (by Country)....................................................................................88 4.2.4.1 Germany 88 4.2.4.1.1 Market......................................................................................................................89 4.2.4.1.1.1 Buyer Attributes 89 4.2.4.1.1.2 Buyer Challenges 89 4.2.4.1.1.3 Buyer Drivers.................................................................................................... 89 4.2.4.2 France 90 4.2.4.2.1 Market 90 4.2.4.2.1.1 Buyer Attributes ................................................................................................ 90 4.2.4.2.1.2 Buyer Challenges 91 4.2.4.2.1.3 Buyer Drivers 91 4.2.4.3 Netherlands 91 4.2.4.3.1 Market 92 4.2.4.3.1.1 Buyer Attributes 92 4.2.4.3.1.2 Buyer Challenges 92 4.2.4.3.1.3 Buyer Drivers 92 4.2.4.4 Italy 93 4.2.4.4.1 Market 93 4.2.4.4.1.1 Buyer Attributes 93

7 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 4.2.4.4.1.2 Buyer Challenges 93 4.2.4.4.1.3 Buyer Drivers 94 4.2.4.5 Rest-of-Europe 94 4.2.4.5.1 Market 94 4.2.4.5.1.1 Buyer Attributes 94 4.2.4.5.1.2 Buyer Challenges 94 4.2.4.5.1.3 Buyer Drivers 95 4.3 U.K. ...................................................................................................................97 4.3.1 Market...........................................................................................................97 4.3.1.1 Key AR Providers in the U.K. 97 4.3.1.2 Business Attributes............................................................................................97 4.3.1.3 Business Drivers 97 4.3.1.4 Business Challenges 98 4.3.2 Application...................................................................................................98 4.3.2.1 U.K. Augmented Reality in Agriculture Market (by Application) 98 4.3.3 Solution........................................................................................................98 4.3.3.1 U.K. Augmented Reality in Agriculture Market (by Solution) .............................98 4.4 Asia-Pacific ....................................................................................................100 4.4.1 Market.........................................................................................................100 4.4.1.1 Buyer Attributes...............................................................................................100 4.4.1.2 Key AR Providers in Asia-Pacific 100 4.4.1.3 Business Challenges 100 4.4.1.4 Business Drivers 100 4.4.2 Application.................................................................................................101 4.4.2.1 Asia-Pacific Augmented Reality in Agriculture Market (by Application) 101 4.4.3 Solution......................................................................................................101 4.4.3.1 Asia-Pacific Augmented Reality in Agriculture Market (by Solution) ...............101 4.4.4 Asia-Pacific (by Country)..........................................................................102 4.4.4.1 Japan 102 4.4.4.1.1 Market 102

8 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 4.4.4.1.1.1 Key AR Providers in Japan 102 4.4.4.1.1.2 Buyer Attributes 102 4.4.4.1.1.3 Business Drivers 103 4.4.4.1.1.4 Business Challenges 103 4.4.4.2 India.................................................................................................................103 4.4.4.2.1 Market 104 4.4.4.2.1.1 Key AR Providers in India 104 4.4.4.2.1.2 Buyer Attributes ..............................................................................................104 4.4.4.2.1.3 Business Drivers 104 4.4.4.2.1.4 Business Challenges 105 4.4.4.3 Australia and New Zealand..............................................................................105 4.4.4.3.1 Market 105 4.4.4.3.1.1 Key AR Providers in Australia and New Zealand 105 4.4.4.3.1.2 Buyer Attributes ..............................................................................................106 4.4.4.3.1.3 Business Drivers 106 4.4.4.3.1.4 Business Challenges 106 4.4.4.4 Rest-of-Asia-Pacific.........................................................................................107 4.4.4.4.1 Market 107 4.4.4.4.1.1 Buyer Attributes 107 4.4.4.4.1.2 Business Drivers.............................................................................................107 4.4.4.4.1.3 Business Challenges 107 4.5 China...............................................................................................................109 4.5.1 Market 109 4.5.1.1 Key AR Providers in China 109 4.5.1.2 Business Attributes 109 4.5.1.3 Business Drivers 109 4.5.1.4 Business Challenges.......................................................................................110 4.5.2 Application.................................................................................................110 4.5.2.1 China Augmented Reality in Agriculture Market (by Application) 110 4.5.3 Solution......................................................................................................111

9 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 4.5.3.1 China Augmented Reality in Agriculture Market (by Solution) 111 4.6 Rest-of-the-World ..........................................................................................113 4.6.1 Market.........................................................................................................113 4.6.1.1 Buyer Attributes 113 4.6.1.2 Business Drivers..............................................................................................114 4.6.1.3 Business Challenges 114 4.6.2 Application.................................................................................................114 4.6.2.1 Rest-of-the-World Augmented Reality in Agriculture Market (by Application) 114 4.6.3 Solution......................................................................................................115 4.6.3.1 Rest-of-the-World Augmented Reality in Agriculture Market (by Solution)......115 4.6.4 Rest-of-the-World (by Country)................................................................115 5 Markets - Competitive Benchmarking & Company Profiles .......116 5.1 Company Prospects......................................................................................117 5.2 Company Profiles..........................................................................................118 5.2.1 Type 1 – Livestock Monitoring-Based Companies.................................118 5.2.1.1 Nedap Livestock Management ........................................................................118 5.2.1.1.1 Company Overview 118 5.2.1.1.1.1 Role of Nedap Livestock Management in the Global Augmented Reality in Agriculture Market .............................................................................................118 5.2.1.1.1.2 Product Portfolio 118 5.2.1.1.2 Corporate Strategies 119 5.2.1.1.2.1 Partnerships and Collaborations ....................................................................119 5.2.1.1.3 Analyst View 119 5.2.2 Type 2 – Simulated Training-Based Companies.....................................120 5.2.2.1 AMAZONEN-WERKE H. DREYER SE & Co. KG ...........................................120 5.2.2.1.1 Company Overview 120 5.2.2.1.1.1 Role of AMAZONEN-WERKE H. DREYER SE & Co. KG in the Global Augmented Reality in Agriculture Market..............................................................120 5.2.2.1.1.2 Product Portfolio 120

10 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 5.2.2.1.2 Analyst View 121 5.2.2.2 CLAAS KGaA GmbH.......................................................................................122 5.2.2.2.1 Company Overview 122 5.2.2.2.1.1 Role of CLAAS KGaA GmbH in the Global Augmented Reality in Agriculture Market 122 5.2.2.2.1.2 Product Portfolio 122 5.2.2.2.2 Analyst View 123 5.2.2.3 EON Reality.....................................................................................................124 5.2.2.3.1 Company Overview 124 5.2.2.3.1.1 Role of EON Reality in the Global Augmented Reality in Agriculture Market 124 5.2.2.3.1.2 Product Portfolio 124 5.2.2.3.2 Analyst View 124 5.2.2.4 Väderstad Group .............................................................................................125 5.2.2.4.1 Company Overview 125 5.2.2.4.1.1 Role of Väderstad Group in the Global Augmented Reality in Agriculture Market 125 5.2.2.4.1.2 Product Portfolio 125 5.2.2.4.2 Analyst View 125 5.2.3 Type 3 – Outdoor Crop Farming-Based Companies ..............................126 5.2.3.1 Augmenta 126 5.2.3.1.1 Company Overview 126 5.2.3.1.1.1 Role of Augmenta in the Global Augmented Reality in Agriculture Market 126 5.2.3.1.1.2 Product Portfolio 126 5.2.3.1.2 Corporate Strategies 127 5.2.3.1.2.1 Acquisitions 127 5.2.3.1.2.2 Partnerships 127 5.2.3.1.3 Analyst View...........................................................................................................127 5.2.3.2 Grow Glide, LLC 128 5.2.3.2.1 Company Overview 128

11 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 5.2.3.2.1.1 Role of Grow Glide, LLC in Global Augmented Reality in Agriculture Market 128 5.2.3.2.1.2 Product Portfolio 128 5.2.3.2.2 Analyst View...........................................................................................................128 5.2.3.3 Plant Vision......................................................................................................129 5.2.3.3.1 Company Overview 129 5.2.3.3.1.1 Role of Plant Vision in the Global Augmented Reality in Agriculture Market 129 5.2.3.3.1.2 Product Portfolio 129 5.2.3.3.2 Analyst View 129 5.2.3.4 Visual Logic, LLC.............................................................................................130 5.2.3.4.1 Company Overview 130 5.2.3.4.1.1 Role of Visual Logic, LLC in the Global Augmented Reality in Agriculture Market 130 5.2.3.4.1.2 Product Portfolio 130 5.2.3.4.2 Analyst View 130 5.2.3.5 Anarky labs......................................................................................................131 5.2.3.5.1 Company Overview 131 5.2.3.5.1.1 Role of Anarky labs in the Global Augmented Reality in Agriculture Market 131 5.2.3.5.1.2 Product Portfolio 131 5.2.3.5.2 Analyst View 131 5.2.4 Type 4 – Integrated Application Based Companies ...............................132 5.2.4.1 Rams Creative Technologies Pvt. Ltd. 132 5.2.4.1.1 Company Overview 132 5.2.4.1.1.1 Role of Rams Creative Technologies Pvt. Ltd. in the Global Augmented Reality in Agriculture Market 132 5.2.4.1.1.2 Product Portfolio 132 5.2.4.1.2 Corporate Strategies 133 5.2.4.1.2.1 Partnerships 133 5.2.4.1.3 Analyst View 133

12 All rights reserved at BIS Research Inc. A ugmented Real ity in Agriculture Market 5.2.4.2 Program-Ace 134 5.2.4.2.1 Company Overview 134 5.2.4.2.1.1 Role of Program-Ace in the Global Augmented Reality in Agriculture Market ...................................................................................................................134 5.2.4.2.1.2 Product Portfolio 134 5.2.4.2.2 Analyst View 134 5.2.4.3 Think Digital 135 5.2.4.3.1 Company Overview 135 5.2.4.3.1.1 Role of Think Digital in the Global Augmented Reality in Agriculture Market 135 5.2.4.3.1.2 Product Portfolio 135 5.2.4.3.2 Analyst View 135 5.2.5 Possible Companies .................................................................................136 6 Research Methodology ............................................................138 6.1 Data Sources..................................................................................................138 6.1.1 Primary Data Sources...............................................................................138 6.1.2 Secondary Data Sources ..........................................................................138 6.1.3 Data Triangulation.....................................................................................139 6.2 Market Estimation and Forecast...................................................................140 6.2.1 Factors for Data Prediction and Modeling ..............................................140

List of Figures

Figure 1: Microeconomic Indicators Impacting Augmented Reality in Agriculture Market

Figure 2: Global Augmented Reality in Agriculture Market, $Million, 2021-2027

Figure 3: Market Dynamics for Global Augmented Reality in Agriculture Market

Figure 4: Global Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027

Figure 5: Global Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Figure 6: Global Augmented Reality in Agriculture Market (by Region), $Million, 2021

Figure 7: Augmented Reality in Agriculture Market Coverage

Figure 8: Agriculture's Evolutionary History

Figure 9: Step-1: Gaps Found in Augmented Reality in Agriculture Market

Figure 10: Step-2: Gap Analysis of Augmented Reality in Agriculture Market

Figure 11: Step-3: Procedure to Overcome Gaps in Augmented Reality in Agriculture Market

Figure 12: Factors for AR Adoption in Agriculture

Figure 13: Global Agricultural Goals Achieved through Augmented Reality

Figure 14: Types of AR Deployment

Figure 15: Augmented Reality in Agriculture Market: Business Dynamics

Figure 16: Investments Raised by Various Agritech Startups in India, 2010-2019

Figure 17: Market for Various Technologies and Methods in Agriculture, $Billion, 2020-2026

Figure 18: Augmented Reality in Indoor Farming

Figure 19: Aspects of Augmented Reality in Agriculture Market

Figure 20: Augmented Reality Ecosystem in Agriculture

Figure 21: Agricultural Workforce Share in Global Employment, 2010-2019

Figure 22: Augmented Reality Solutions for Agriculture

Figure 23: Applications of Computer Vision in Agriculture

Figure 24: Factors Affecting the Adoption of Augmented Reality in Agriculture and Other Industries

Figure 25: Patent Analysis (by Patent Office), January 2019-August 2022

Figure 26: Patent Analysis (by Inventor Type), January 2019-August 2022

Figure 27: Analysis of Companies Expected to Operate in Augmented Reality in Agriculture Market, 2022

Figure 28: Data Triangulation

Figure 29: Top-Down and Bottom-Up Approach

Figure 30: Assumptions and Limitations

List of Tables

Table 1: Market Strategies and Developments in the Global Augmented Reality in Agriculture Market, January 2019-August 2022

Table 2: Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027

Table 3: Augmented Reality in Agriculture Market (by Application Subtype), $Million, 2021-2027

Table 4: List of AR Smart Glasses and Headsets

Table 5: Key HUD Manufacturers

Table 6: Augmented Reality Development Packages

Table 7: Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Table 8: Supply Chain Analysis of Global Augmented Reality in Agriculture Market

Table 9: Augmented Reality in Agriculture Market Patent Trend, January 2017- August 2022

Table 10: Patents Analysis (by Status), January 2019-August 2022

Table 11: Patent Analysis (by Status), January 2019-August 2022

Table 12: Global Augmented Reality in Agriculture Market (by Region), $Million, 2021-2027

Table 13: North America Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027

Table 14: North America Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Table 15: North America Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027

Table 16: Europe Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027

Table 17: Europe Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Table 18: Europe Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027

Table 19: U.K. Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027

Table 20: U.K. Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Table 21: Asia-Pacific Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027

Table 22: Asia-Pacific Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Table 23: Asia-Pacific Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027

Table 24: China Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027

Table 25: China Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Table 26: Rest-of-the-World Augmented Reality in Agriculture Market (by Application), $Million, 20212027

Table 27: Rest-of-the-World Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027

Table 28: Rest-of-the-World Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027

Table 29: Nedap Livestock Management: Product Portfolio

Table 30: Nedap Livestock Management: Partnerships and Collaborations

Table 31: AMAZONEN-WERKE H. DREYER SE & Co. KG: Product Portfolio

Table 32: CLAAS KGaA GmbH: Product Portfolio

Table 33: EON Reality: Product Portfolio

Table 34: Väderstad Group: Product Portfolio

Table 35: Augmenta: Product Portfolio

Table 36: Augmenta: Acquisitions

Table 37: Augmenta: Partnerships

Table 38: Grow Glide, LLC: Product Portfolio

Table 39: Plant Vision: Product Portfolio

Table 40: Visual Logic, LLC: Product Portfolio

Table 41: Anarky labs: Product Portfolio

Table 42: Rams Creative Technologies Pvt. Ltd.: Product Portfolio

Table 43: Rams Creative Technologies Pvt. Ltd.: Partnerships

Table 44: Program-Ace: Product Portfolio

Table 45: Think Digital: Product Portfolio

Table 46: Key Possible Companies in Augmented Reality in Agriculture Market

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AR in Agriculture Future Trends, Insight And Quality Analysis 2022-2027

Augmented Reality

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List of Tables

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Augmented Reality