Vedlegg: Rapport fra samarbeid med VUMA BIT20 Audience Development: Focus Group Report March 2020 Produced by VUMA projects for the Diversity Impact Studies Summary: VUMA, a diversity initiative in Bergen, brought in 7 millennial norwegians with african immigrant backgrounds who have a strong professional or personal interest in music to give feedback on the Knut Vaage – Hybrid Spetakkel performance at Borealis 2020. The experience from first contact with BIT20, the event, through to after the event were analysed and feedback given. Some primary feedback was on the introduction of the event through the marketing copy online. Our participants did not find this aspect enticing or relatable, and felt the event was geared toward insiders, those who are in a community of intellectual white people who listen to contemporary classical experimental music. However, at the event they felt very welcomed and relatively comfortable despite being in the minority in the audience. Most participants found at least some enjoyment in the performance itself and had different notes on what they liked the most, and what might have added to their engagement. Some of these key aspects were visuals, information, references to other music experiences, and importantly social aspects. One important take away was the desire to have a human community to reflect on the performance with, as well as discussions on representation of people of minority backgrounds in the performance. This report includes suggestions from VUMA as cultural organisers and mediators, analysis of the participants' feedback, and a transcript of their answers to discussion questions. The participants were glad that a cultural institution was taking time, effort, and money to thoughtfully discover their point of view and hopes that honest reflection and action will follow. We all hope that many institutions do the same as well. Introduction: All participants have immigrant backgrounds, primarily from African countries. They are between the ages of 20 and 30, and some had been to a BIT20 event before with
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