1
Meet
THE PET SUPPLY COMPANY THAT WANTS YOU TO KEEP SNIFFING.
Growing up on a mushroom farm is not something I thought much about as a kid. But it was there, on the farm, that I developed an understanding and appreciation for the powerful health benefits of farm fresh foods. When I founded BIXBI decades later, I applied that knowledge to our line of organic mushroom supplements for dogs and cats. BIXBI’s portfolio has grown since those early days, but we’ve never lost sight of our mission to provide pets with the absolute best nutrition, trusted ingredient sourcing and USA manufacturing.
/ Founder & CEO
—
DAMN NEAR PERFECT
Fresh ingredients provide the taste pets crave. Every product BIXBI produces is thoughtfully sourced, made with minimal processing and is rigorously tested for safety and quality.
3
LIBERTY
6 | BIXBI 2022 CATALOG DRY LIBERTY FOOD FOR DOGS BEST FOR: The fresh meat nutrition at a price for everyone’s budget. ALWAYS FRESH MEAT. NEVER MEAT MEALS. FRESH MEAT GENTLY STEAM COOKED + = THE MOST DIGESTIBLE DRY DOG FOOD • Rockstar digestibility maximizes nutrient absorption & health • 100% Fresh meat. 0% meat meals. • Great for convenient everyday nutrition • USDA inspected & passed meat • USA made PHOTO BY SOPHIE GAMAND View ingredients at BIXBIPet.com/Recipes PET PRODUCT NEWS 2021 FINALIST EDITORS’ CHOICE AWARDS
7 AVAILABLE IN THE FOLLOWING RECIPES: WITH SMALL BREED & PUPPY OPTIONS! HEALTHY GRAINS: GRAIN-FREE: View pricing on page 44 Maximizing health with fresh meat and digestible recipes
8 | BIXBI 2022 CATALOG TOPPER AND TREAT FreezeDried GREAT AS A TOPPER OR TREAT USDA INSPECTED & PASSED MEAT View pricing on page 44 BEST FOR: Adding to kibble for a flavor and nutrition boost or feeding as a treat. • USA made & sourced • Limited ingredient • 0% meat meal • No artificial colors or preservatives 100% MEAT, ORGANS AND BONE 100% View ingredients at BIXBIPet.com/Recipes LIBERTY
9 View pricing on page 44 LIBERTY FOOD FOR DOGS FreezeDried 80% MEAT, ORGANS, & BONE 80% RAW NUTRITION With the convenience of kibble ANTIOXIDANT-RICH FRUITS AND VEGETABLES ALSO AVAILABLE IN THE FOLLOWING RECIPES: View ingredients at BIXBIPet.com/Recipes
10 | BIXBI 2022 CATALOG Wet FOOD FOR DOGS ALWAYS FRESH MEAT. NEVER MEAT MEALS. GREAT AS FOOD OR A TOPPER BPA FREE, RECYCLABLE CAN 87-90% 87-90% MEAT, LIVER & BROTH BEST FOR: Picky eaters who enjoy a bit more moisture in their food. Great for use as a dry kibble topper. • 87-90% meat, liver and broth • Free of industrial grains, potatoes, tapioca, carrageenan and gum • Perfect as a topper or on its own as a complete and balanced meal • USA made
View ingredients at BIXBIPet.com/Recipes LIBERTY
PHOTO BY SOPHIE GAMAND LIBERTY
AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 44
12 | BIXBI 2022 CATALOG View ingredients at BIXBIPet.com/Recipes DRY FOOD FOR CATS NEW! SUSTAINABLYSOURCED PROTEINS GENTLY STEAM COOKED TUMMY FRIENDLY
FOR: The fresh meat nutrition at a price for everyone’s budget. ALWAYS FRESH MEAT. NEVER MEAT MEALS. • Specialty recipes including Kitten, Indoor, and Digestive Health • Available in 2 sizes and 5 recipes • Grain-free recipes; no industrial grains like soy, corn or wheat • Made with 100% fresh and raw
sourced proteins like cage-free chicken • Free from over-processed meat meals or by-products • Never any artificial preservatives, flavors, or colors LIBERTY
BEST
sustainably-
13 AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 45
14 | BIXBI 2022 CATALOG Wet FOOD FOR CATS ALWAYS FRESH MEAT. NEVER MEAT MEALS. BPA FREE, RECYCLABLE CAN BEST FOR: Picky cats who thrive on a variety of protein options. • Available in 2.75oz BPA-free recyclable cans • Grain-free, complete & balanced recipes • No carrageenan • Sustainably-sourced proteins like wild-caught tuna, grass-fed beef, and cage-free chicken • No artificial preservatives or colors LIBERTY View ingredients at BIXBIPet.com/Recipes SUSTAINABLYSOURCED PROTEINS HEALTHY HYDRATION NEW! LIBERTY
15 AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 45 PATÉ & SHREDDED RECIPES 12-COUNT VARIETY PACKS: 2.75 OZ CANS:
RAWBBLE
18 | BIXBI 2022 CATALOG ALWAYS FRESH MEAT. NEVER MEAT MEALS. >90% FREEZE-DRIED RAW COATED For a nutrition and flavor boost DRY BEST FOR: Dogs with sensitive stomachs and allergies. • Freeze-dried raw coated • Rockstar digestibility maximizes nutrient absorption & health • Fresh meat, never meat meals • No soy, corn, rice or wheat • USA made FOOD FOR DOGS >90% DIGESTIBILITY More nutrients delivered to your dog AAFCO FEEDING TRIALS Certified by a veterinary nutritionist
View ingredients at BIXBIPet.com/Recipes RAWBBLE
PHOTO BY SOPHIE GAMAND
19 AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 46 Maximizing health with fresh meat and digestible recipes
20 | BIXBI 2022 CATALOG
With the convenience of kibble ALWAYS FRESH MEAT. NEVER MEAT MEALS. 95-98% MEAT, ORGANS & BONE BEST FOR: Convenient raw nutrition. Also a great topper for dry kibble. • 95-98% meat, organs & bone • Rockstar digestibility maximizes nutrient absorption & health • Limited ingredient • No artificial preservatives or colors • USA made FOOD FOR DOGS PERFECT AS A FOOD, TOPPER OR TREAT
Dried 95-98%
RAW NUTRITION
Freeze-
View ingredients at BIXBIPet.com/Recipes RAWBBLE
PHOTO BY SOPHIE GAMAND
21 AVAILABLE IN THE FOLLOWING RECIPES:
pricing on page 46 Maximizing health with fresh meat and digestible recipes
View
22 | BIXBI 2022 CATALOG Wet FOOD FOR DOGS ALWAYS FRESH MEAT. NEVER MEAT MEALS. GREAT AS FOOD OR A TOPPER BPA FREE, RECYCLABLE CAN 86-95% 86-95% MEAT, LIVER & BROTH BEST FOR: Picky eaters who enjoy a bit more moisture in their food. Great for use as a dry kibble topper. • 86-95% meat, liver and broth • Free of industrial grains, potatoes, tapioca, carrageenan and gum • Perfect as a topper or on its own as a complete and balanced meal • USA made View ingredients at BIXBIPet.com/Recipes
RAWBBLE
RAWBBLE
23 AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 46 FOR PUPPIES!
24 | BIXBI 2022 CATALOG ALWAYS FRESH MEAT. NEVER MEAT MEALS. FREEZE-DRIED COATED DRY BEST FOR: Cats that thrive on protein-rich, specialized diets. • Available in 2 sizes and 5 recipes • Grain-free recipes • Sustainably-sourced proteins like cage-free chicken • Freeze-dried, raw meat coating for maximum nutrient bioavailability • No artificial preservatives or colors • No industrial grains like soy, corn, rice & wheat FOOD FOR CATS LIMITED INGREDIENT HIGHLY DIGESTIBLE View ingredients at BIXBIPet.com/Recipes NEW! RAWBBLE
25 AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 47 SPECIALTY RECIPES INCLUDING KITTEN, INDOOR, AND DIGESTIVE HEALTH
26 | BIXBI 2022 CATALOG NEW! ALWAYS FRESH MEAT. NEVER MEAT MEALS. RAW NUTRITION With the convenience of kibble BEST FOR: Convenient raw nutrition. Also a great topper for dry kibble. • 94-97% meat, organs & bone • Fresh meat, No meat meals • No artificial preservatives or colors • USA made & sourced 94-97% MEAT, ORGANS & BONE GREAT AS A FOOD, TOPPER, OR TREAT 94-97% View ingredients at BIXBIPet.com/Recipes FOOD FOR CATS FreezeDried RAWBBLE
27 AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 47
28 | BIXBI 2022 CATALOG ALWAYS FRESH MEAT. NEVER MEAT MEALS. BPA FREE, RECYCLABLE CAN BEST FOR: Picky cats who thrive on a variety of protein-rich options. • Paté & shredded recipes • Available in 2.75oz and 5oz BPA-free recyclable cans • Grain-free, protein-rich recipes • No carrageenan • Sustainably-sourced proteins like wild-caught tuna, grass-fed beef, and cage-free chicken • No artificial preservatives or colors View ingredients at BIXBIPet.com/Recipes SUSTAINABLYSOURCED PROTEINS HEALTHY HYDRATION Wet FOOD FOR CATS RAWBBLE NEW! RAWBBLE
29 AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 47
TREATS
DENTAL CHEWS FOR DOGS
Dog breath’s got a bad name, but we’re on a mission to clean up its reputation with BIXBI Dental Chews. Our limited ingredient, natural treats, are the easy way to fight plaque and tartar while promoting healthy teeth and gums—keys to rehabilitating dog breath’s stinky status. Join the movement, treat your dog to BIXBI Dental Chews and make dog breath a little more fetching.
Easy to digest–with only natural ingredients
No added artificial colors, flavors or preservatives
SIZES, ONE CHEW! Breaks in half for a sized treat!
BRUSHERS 2
NEW!
View ingredients at BIXBIPet.com/Recipes
33 THE DENTAL CHEW DOGS CHOOSE! Also available in size Medium/Large for dogs over 25lbs AVAILABLE IN A BULK BAG AND IN SINGLE-SERVE DISPENSER BOXES! View pricing on page 48
34 | BIXBI 2022 CATALOG
erky AVAILABLE IN BEEF LUNG & CHICKEN RECIPES!
Meat Treats Fresh Meat Treats ORIGINAL View pricing on page 48 View ingredients for original and functional jerky at BIXBIPet.com/Recipes
Made with USA-sourced meat, these treats contain no rendered by-products or meat meals with plenty of taste for your pup.
Fresh
FUNCTIONAL
erky
Jerky Treats provide protein-rich nutrition that will have your dog looking great and feeling even better.
Packed with antioxidants, vitamins, minerals & naturally enriching whole foods to help support shiny, full-bodied coats and healthy skin.
Glucosamine and chondroitin supports healthy hip and joint function.
AVAILABLE IN THE FOLLOWING RECIPES:
35
View pricing on page 48
Crunch. Pop. Crunch.
BARK Pops Crunch. Pop. Crunch.
Bark Pops are a big treat with few calories. They have limited ingredients and a satisfying crunch that dogs go crazy for. View ingredients at BIXBIPet.com/Recipes
36 | BIXBI 2022 CATALOG
ALSO AVAILABLE IN THE FOLLOWING RECIPES: View pricing on page 48
Semi-moist training treats in the shape of ‘B’ that are packed with flavor and easily break apart for frequent treating.
View ingredients at BIXBIPet.com/Recipes
37 Great for Training
Texture Small TreatsBig Feats! Small TreatsBig Feats!
Soft
POCKET T r a i n
rs AVAILABLE IN THE ABOVE RECIPES: View pricing on page 48
e
SUPPLEMENTS Organic
MUSHROOMS MAKE IT BETTER
FOR DOGS AND CATS!
Some people think mushrooms are mysterious and magical. After years of family mushroom farming, we simply view them as the healthiest option for holistic support. View ingredients at BIXBIPet.com/Recipes
“The vet said she would never walk the same again but apparently he forgot to tell her that–she actually walks, runs, and leaps a little too well!”
“We never miss a day of this stuff for her. It has made all the difference! We highly recommend it!!”
—Kasey T.
View pricing on page 49
Learn more at BIXBIPet.com/PurityPromise
DAMN NEAR PERFECT TRANSPARENCY
DIGESTIBILITY
BIXBI proudly tests and publishes digestibility results. Most brands do neither. Our recipes have 90% average digestibility, which is widely considered rockstar levels. High digestibility means the food efficiently delivers essential protein, nutrients and energy.
TESTING
Each batch of BIXBI food and treats is tested for the absence of contaminates and to confirm appropriate nutrient levels. Many brands do not perform these important safety protocols.
NUTRITION
BIXBI employs a board certified veterinary nutritionist to formulate, test and certify each recipe is complete, balanced and nutritious for all breeds and life stages. Visit BIXBIPet.com to view ingredients.
MEET SKARF & SKRATCH
EDITORS OF DROOL & PURR
Drool and Purr Magazine are our creative outlets, fearlessly lead by our four-legged editors Skarf and Skratch. Hold it in your hands, and you’ll be transported to a place where we share the stirring art, fantastic design, and incredible stories that are inspired by the dogs and cats we so love.
INTRODUCING
43
Item Recipe
Original
Liberty Dry Dog Food
UPC Size (lbs) MSRP
856452005755 4 $17.99 856452005762 22 $79.99
Original: Puppy 856452005830 4 $18.99 856452005847 11 $44.99
Chicken 856452005328 4 $18.99 856452005380 22 $79.99
Chicken: Small Breed 856452005694 4 $18.99 856452005700 11 $44.99
Fisherman’s Catch 856452005731 4 $18.99 856452005748 22 $84.99
Beef 856452005717 4 $18.99 856452005724 22 $79.99
Lamb 856452005342 4 $18.99 856452005410 11 $49.99
Game Bird Feast 856452005588 4 $22.99 856452005601 22 $89.99
Rancher's Red 856452005540 4 $22.99 856452005557 22 $89.99
Item Recipe
Chicken
Liberty Freeze-Dried Dog Food
Liberty Wet Dog Food
UPC Size (oz) MSRP
856605005311 10 $20.99 856605005236 20 $39.99
Beef 856605005335 10 $20.99 856605005342 20 $39.99 Lamb 856605005243 10 $25.99 856605005328 20 $49.99
Beef Topper & Treat 856452005885 4.5 $11.99 Chicken Topper & Treat 856452005878 4.5 $11.99
Chicken & Salmon Topper & Treat 856605005632 4.5 $11.99
Chicken 856605005427 12.5 $3.49 Beef 856605005410 12.5 $3.49 Lamb 856605005434 12.5 $3.99
Surf ‘n’ Turf 856452005854 12.5 $3.49 Game Bird Feast 856452005861 12.5 $3.49
44 | BIXBI 2022 CATALOG
LIBERTY DOG FOOD PRICE LIST
Item Recipe
Chicken
Liberty Dry Cat Food
UPC Size (lbs) MSRP
856605005786 3 $14.99 856605005793 10 $44.99
Chicken: Kitten 856605005809 2.5 $13.99 856605005816 7 $42.99
Chicken: Digestive Health 856605005823 3 $14.99 856605005830 10 $44.99
Chicken & Salmon: Indoor Cat Health 856605005755 3 $16.99 856605005762 10 $48.99
Salmon 856605005748 3 $16.99 856605005779 10 $48.99
Item Recipe
Chicken Paté
UPC Size (oz) MSRP
850012346401 2.75 $1.69
Beef Paté 850012346418 2.75 $1.69
Tuna Paté 850012346425 2.75 $1.69
Chicken & Sweet Potato Paté 850012346432 2.75 $1.69
Liberty Wet Cat Food
Chicken & Salmon Shreds 850012346371 2.75 $1.69
Chicken & Pumpkin Shreds 850012346210 2.75 $1.69
Tuna & Pumpkin Shreds 850012346388 2.75 $1.69
Tuna & Chicken Shreds 850012346395 2.75 $1.69
Paté Variety Pack - 12 count 850012346548 2.75 $19.99
Shredded Variety Pack - 12 count 850012346555 2.75 $19.99
Contact your BIXBI sales rep or retail@bixbipet.com if you have questions or would like to place an order.
45
LIBERTY CAT FOOD PRICE LIST
OFF YOUR INITIAL PURCHASE ORDER*
may vary by distributor or
30%
*pricing
state
RAWBBLE DOG FOOD PRICE LIST
Item Recipe
Chicken
Rawbble Dry Dog Food
UPC Size (lbs) MSRP
851907008022 4 $18.99 851907008046 24 $89.99
Duck 851907008053 4 $18.99 851907008077 24 $99.99
Lamb 851907008114 4 $22.99 851907008138 24 $99.99
Pork 851907008084 4 $19.99 851907008107 24 $94.99
Turkey 851907008602 4 $22.99 851907008626 24 $99.99
Item Recipe
UPC Size (oz) MSRP
Chicken
013964992298 4.5 $10.99 091037509192 12 $24.99 091037509208 26 $52.79
Beef 013964992281 4.5 $10.99 091037509253 12 $25.49 091037509260 26 $52.79
Duck 013964992304 4.5 $12.99 091037509222 12 $30.99 091037509239 26 $62.99
Rawbble Freeze-Dried Dog Food
Rawbble Wet Dog Food
Chicken & Salmon
Lamb
013964992311 4.5 $11.99 091037509451 12 $29.99 091037509468 26 $54.99
851907008480 4.5 $12.49 851907008497 12 $29.99 851907008503 26 $60.49
Pork 851907008510 4.5 $11.99 851907008527 12 $27.49 851907008534 26 $54.99
Turkey 851907008541 4.5 $11.99 851907008565 12 $26.99 851907008572 26 $54.99
Chicken
851907008145 12.5 $3.99 Duck 851907008152 12.5 $3.99
Lamb 851907008176 12.5 $3.99
Turkey: Puppy 856452005984 12.5 $3.99
46 | BIXBI 2022 CATALOG
RAWBBLE CAT FOOD PRICE LIST
Item Recipe
Chicken
Rawbble Dry Cat Food
UPC Size (lbs) MSRP
850012346449 3 $14.99 850012346463 10 $44.99
Chicken: Kitten 850012346487 2.5 $13.99 850012346494 7 $42.99
Chicken: Digestive Health 850012346456 3 $14.99 850012346470 10 $44.99
Chicken & Salmon: Indoor Cat Health 850012346500 3 $16.99 850012346517 10 $48.99
Salmon 850012346524 3 $16.99 850012346531 10 $48.99
Item Recipe
Beef
Rawbble Freeze-Dried Cat Food
Rawbble Wet Cat Food
UPC Size (oz) MSRP
856605005588 3.5 $8.99 856605005571 10 $22.99
Chicken 856605005557 3.5 $8.99 856605005564 10 $22.99
Turkey 856605005601 3.5 $9.99 856605005625 10 $23.99
Chicken & Salmon 856605005595 3.5 $9.99 856605005618 10 $22.99
Chicken Paté
850012346302 2.75 $1.69 850012346296 5 $2.69
Beef Paté 850012346333 2.75 $1.69 850012346326 5 $2.69
Tuna Paté 850012346319 2.75 $1.69 850012346340 5 $2.69
Chicken & Sweet Potato Paté 850012346364 2.75 $1.69 850012346357 5 $2.69
Chicken & Salmon Shreds
850012346258 2.75 $1.69 850012346234 5 $2.69
Chicken & Pumpkin Shreds 850012346227 2.75 $1.69 850012346203 5 $2.69
Tuna & Pumpkin Shreds 850012346265 2.75 $1.69 850012346241 5 $2.69
Tuna & Chicken Shreds
850012346289 2.75 $1.69 850012346272 5 $2.69
30% OFF YOUR INITIAL PURCHASE ORDER* *pricing may vary by distributor or state
Contact your BIXBI sales rep or retail@bixbipet.com if you have questions or would like to place an order.
47
DOG TREATS PRICE LIST
Item
Original Jerky
Hip & Joint
Jerky
Recipe
Chicken
UPC Size (oz) MSRP
851907008008 10 $14.99
Beef Lung 851907008015 10 $14.99
Chicken 091037018083 5 $10.99 091037018243 12 $20.99
Beef Liver 091037018106 5 $10.99 091037018267 12 $20.99 Salmon 091037313669 4 $10.99 091037313683 10 $20.99
Chicken
Skin & Coat
Jerky
Pocket Trainers
Bark Pops
Brushers
091037018007 5 $10.99 091037018168 12 $20.99
Beef Liver 091037018021 5 $10.99 091037018182 12 $20.99 Salmon 091037313706 4 $10.99 091037313720 10 $20.99
Chicken 091037509093 6 $8.99 Peanut Butter 091037509109 6 $8.99 Bacon 013964992786 6 $8.99 Salmon 851907008442 6 $8.99
White Cheddar 013964992120 4 $7.99 Sweet Potato & Apple 013964992137 4 $7.99 Rotisserie Chicken 013964992243 4 $7.99
Mini/Small 850012346074 18 $26.99 Medium/Large 850012346081 27 $29.99
XS/S - Single Serving (Dispenser Box of 30 count) 850012346579 0.6 $1.19
M/L - Single Serving (Dispenser Box of 18 count) 850012346586 1.8 $2.29
48 | BIXBI 2022 CATALOG
49 Contact your BIXBI sales rep or retail@bixbipet.com if you have questions or would like to place an order. DOG & CAT SUPPLEMENTS PRICE LIST Item Recipe UPC Size (g) MSRP Mushroom Supplements Immunity 837654611951 60 $19.99 Joints 837654611975 60 $19.99 Skin & Coat 837654611982 60 $19.99 Digestion 837654611968 60 $19.99 30% OFF YOUR INITIAL PURCHASE ORDER* *pricing may vary by distributor or state
50 | BIXBI 2022 CATALOG Scan to sign up for exclusive offers, educational materials and BIXBI merch giveaways!
51
RAWBBLE Cat Food is Here! Contact your BIXBI sales rep or retail@bixbipet.com to place an order!