Bringing financial inclusion to the Philippines
PRODUCED BY: JOE PALLISER WRITTEN BY: GEORGE HOPKIN Magazine Weblink in layersAnew bank arrived in the Philippines this year. But don’t expect to see brick-andmortar branches appear on the streets of Manila, because the new brand, GoTyme Bank, has a unique approach for a new kind of consumer.
Instead of opening the doors of physical branches, GoTyme Bank’s launch was marked by the appearance of special digital kiosks that will be deployed throughout the retail ecosystem of the Gokongwei Group. From supermarkets, department stores and even convenience stores, this approach will help Filipinos make the move to mobile banking and financial services offered by the new venture.
A partnership between the Gokongwei Group and Singapore-based digital banking group Tyme – which operates across Asia and South Africa – GoTyme Bank is to be led by Nate Clarke, President and CEO, and one of the founding members of the Tyme Group.
Prior to joining the business in 2012 to start its first operations in South Africa, Clarke worked in senior management consulting roles with high-profile names including Deloitte.
Together, President and CEO Nate Clarke along with co-CEO and Chief Commercial Officer Albert Tinio explain how GoTyme Bank is bringing digital banking to the Philippines
NATHANIEL (NATE) CLARKE
TITLE: PRESIDENT AND CEO, GOTYME BANK AND CO-FOUNDER OF TYME GROUP
INDUSTRY: IT & SERVICES
LOCATION: PHILIPPINES
Nate Clarke is a founding member of Singapore-based digital banking group Tyme where he dedicated the last ten years to designing, building, and operating digital banks in emerging markets. Now, Nate is looking to make high quality banking accessible to all Filipinos as President and CEO of GoTyme Bank, a joint venture between the Gokongwei group and Tyme.
Nate’s experience spans general management, product, and strategy to include leading the rollout of Tyme’s digital proposition in Indonesia, growing the MTN Mobile Money in South Africa to a customer base of 4 million, and most recently heading product and strategy for Tyme in the creation of Africa’s fastest growing bank.
Before Tyme, Nate spent six years in Deloitte Consulting US’s Strategy & Operations practice where he fostered a passion for financial inclusion while on a project in Tanzania. Nate holds a BA in Political Science with a minor in Economics from James Madison University.
GOTYME BANK
ALBERT TINIO
TITLE: CO-CEO, CO-FOUNDER AND CHIEF COMMERCIAL OFFICER
INDUSTRY: IT & SERVICES
LOCATION: PHILIPPINES
Albert has several years' experience in the fields of fintech, banking, telecommunications, and logistics. He started his career in logistics having worked for American President Lines and Federal Express. He broadened his knowledge and experience by then moving into telecommunications with two major Philippine telco players, Globe Telecom and Smart Communications. While at Globe, Albert earned Globe’s Leadership Award for significant gains made in growing and expanding broadband services nationwide. He transitioned from telco to fintech after being chosen to lead GCash as President and CEO. During this period, Albert became the founding president of the Philippine E-Money Association.
Immediately prior to joining GoTyme, he was SVP, Digital Payments and Agency Banking for Robinsons Bank. Albert has a Bachelor of Science degree in Hotel and Restaurant Administration from the University of the Philippines and completed the Oxford FinTech Program of the University of Oxford Saïd Business School. He is also a certified coach from the International Coaching Federation.
GoTyme Bank: bringing financial inclusion to the Philippines
Clarke says he was compelled to join the fintech industry when he found himself ready for new career and life challenges. “I was at a conference in Washington, DC, where I was based more than 10 years ago, and saw a presentation about a very successful digital wallet in Kenya,” says Clarke. “I heard about this phenomenon in East Africa where digital wallets and digital banking were transforming a country. And I said, ‘This is what I want to do with my life’.”
New GoTyme Bank customers looking for meaningful money options
Before the pandemic, Filipinos had already become used to the convenience of conducting business and social tasks on mobile phones, explains Albert Tinio, co-CEO, and Chief Commercial Officer at GoTyme Bank, who also points out that Filipinos make up the largest percentage of Facebook users in 2022.
“ Our kiosks are capable of capturing personal data and identification documents, including biometrics, fingerprints, and other key data”
NATE CLARKE PRESIDENT AND CEO, GOTYME BANK AND CO-FOUNDER OF TYME GROUP, GOTYME BANK CORPORATION
“After they became comfortable with mobile phones, they started looking for things that are more practical, more every day and meaningful,” says Tinio. “And from there, they saw more financial services being offered. At the same time, banks and regulators in the Philippines now have a mandate to increase financial inclusion, so those two elements are driving the industry right now.”
When the new GoTyme Bank brand went live in October it immediately appealed to consumers with an awareness of, and appetite for, world-class banking products, according to Clarke. “This will start with payments and savings, but there will be a
move to investments and credit. The second phase that follows is actually more about serving all Filipinos, including those outside the cities.
“The main reason people are going to join the first phase is for the customer service and experience, as this is quite different from what we call the ‘traditional digital banks’,” says Clarke. “GoTyme Bank is a twist on digital banks, through a combination of a human and digital touch.”
Combining Gokongwei Group brand and reputation with Tyme’s trusted technology
The Gokongwei Group represents one of the largest and most diversified collections of
ALBERT TINIO CO-CEO, CO-FOUNDER AND CHIEF COMMERCIAL OFFICER, GOTYME BANK CORPORATION
“
It's very different recruiting people for something you're building from scratch, compared to recruiting for something that is already running”
Filipino companies. The group is composed of JG Summit Holdings Inc., which has business interests in food manufacturing, air transport, real estate and property development, banking, and petrochemicals; Robinsons Retail Holdings Inc.(RRHI), which includes supermarket, department store, and speciality retail brand operations; the Summit Media Group; and other privately held companies.
Working from headquarters in Singapore as well as offices in Hong Kong and Vietnam, Tyme designs, builds, and commercialises digital banks for the mass market, with particular expertise in serving underserved and underbanked populations.
The new GoTyme Bank venture combines the trusted Gokongwei Group brand, along with its reputation and multi-industry operations, with Tyme’s globally proven digital banking technology and hands-on experience to add an exciting new player to the Philippines’ banking community.
GoTyme Bank will leverage the Gokongwei Group’s extensive ecosystem, which is highly integrated into the daily lives of Filipinos – where they already shop, eat and spend family time. This distribution strategy will assist in the democratisation of financial services, addressing the needs of all Filipinos regardless of age, income, or geography.
Human ambassadors help make the move to digital banking
The kiosks are to be deployed in Robinsons Retails’ network across the country. New customers will have the opportunity to meet with human bank ambassadors who will handle the entire onboarding process there and then.
“Our kiosks are capable of capturing personal data and identification documents, including biometrics, fingerprints, and other data,” explains Clarke. “It can then print and release a debit card there in the store – and this entire process happens in five minutes or less.”
Another example of the GoTyme Bank human touch includes the opportunity for customers to call, chat or email the company 24 hours a day, seven days a week. Customers can also benefit from the new digital bank’s unique rewards programme that turns ‘points into pesos’, which can instantly be credited to an account.
GoTyme Bank will provide secure and easy onboarding through both an app and digital kiosks that are conveniently located throughout the mall and retail footprint of the Gokongwei Group.
“In South Africa, 3 million of our 3.5 million customers joined TymeBank through our digital kiosks deployed in retail environments,” explains Clarke. “We believe the combination of this technology and the Gokongwei Group’s nationwide retail footprint provides GoTyme a clear path to rapid growth.”
GoTyme Bank builds an ecosystem of partners and service providers
As well as utilising the existing partner ecosystems of Gokongwei Group and Tyme, GoTyme Bank is creating its own ecosystem of partners and service providers.
“
We come from a wide range of industries, and I think that what brought us together is a genuine desire to build something – to build and leave a legacy”
NATE CLARKE PRESIDENT AND CEO, GOTYME BANK AND CO-FOUNDER OF TYME GROUP, GOTYME BANK CORPORATION
These include Daon, the Digital Identity Trust company that helps businesses mitigate fraud, reduce friction, ensure regulatory compliance, and deliver a seamless customer experience. Daon enables clients to easily and accurately proof, verify, authenticate and secure customer identities at every trust point across the entire customer lifecycle. With industry-leading biometric authentication technologies at its core, Daon’s technology ensures customer identities are accurately verified, easily asserted and safely recovered.
Also working with GoTyme Bank is GDS Link and WSO2, the former being a global leader in credit data and analytics, combining powerful artificial intelligence technology with credit and fraud risk management software and data. WSO2, meanwhile, provides GoTyme Bank with API management, integration, and customer identity and access management (CIAM) services playing a key role in enabling the bank to deliver its multichannel offering and seamless customer experience across those channels.
“As we grew from a startup, using WSO2 frameworks allowed us to focus more on building new customer experiences and less on integration and digital identity challenges. This is certainly something that could benefit many companies,” says GoTyme Bank CTO Chris Bennett.
WSO2 handles more than 60 trillion transactions and manages over a billion identities each year through its services, provided by over 900 employees worldwide working from offices in Australia, Brazil, Germany, India, Sri Lanka, the UAE, the UK, and the US.
“Both WSO2 and GoTyme Bank want our teams to focus on what they are best at,” says Bennett. “We share this in our cultures. Over time, we’ve moved to use more of WSO2’s managed services so we can each concentrate on our best work for clients.”
People powering the process of financial inclusion in the Philippines GoTyme Bank will employ 362 bank ambassadors at 226 kiosk locations by year-end. Both Clarke and Tinio say that the eclectic mix of professionals will play a crucial role in bringing new financial services to an increasingly sophisticated customer base in the Philippines.
“We come from a wide range of industries, and I think what brought us together is a genuine desire to build something – to build and leave a legacy,” says Tinio. “We come from banking, and there are also fintech people, there are FMCG people, there are telco people, there are logistics people, and all of these people are freely, organically sharing their experience and contributing to building a new service.”
Clarke agrees with this, emphasising that the new team is having fun working on the
venture – and this has a lot to do with the approach taken to recruit the new team.
“We were quite deliberate regarding recruitment,” says Clarke. “Because it's very different recruiting people for something you're building from scratch compared to recruiting for something that is already running.
“We wanted to build a diverse group, as Abet has said, but on top of that, we wanted to attract people with a few scars and some unfinished business,” explains Clarke with a smile. “We’re looking for people who have had success in our careers, but who have also had some near big misses where we felt
like we didn't quite make it, but know now that we can do it better.”
This approach has led to a shared belief within the new team, emerging from the combination of rock-solid experience and “scar tissue” from previous projects.
“We want people who are used to being in the trenches, doing the hands-on work, but we believe that personal growth and stretching yourself is good for the culture and good for motivation,” says Clarke.
“ The main reason people are going to join the first phase is the customer service, which is quite different from traditional digital banks”
ALBERT TINIO CO-CEO, CO-FOUNDER AND CHIEF COMMERCIAL OFFICER, GOTYME BANK CORPORATION