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ServiceNow’s Creator Workflows

Cast your mind back nearly 20 years to 2004, and the world of business was a completely different place. When ServiceNow was founded by Fred Luddy, the aim was not to invent one particular type of software; the motivation was to create an entire technology stack on a platform that could be used to automate virtually any business process that existed inside of a company. He was inspired by the pink and yellow slips for purchasing and acquisitions you would see in mailrooms of the 1990s, during which time Luddy was CTO at software company Peregrine.

He set about empowering the normal everyday employees of a company – not just IT professionals – to be able to create workflows and applications on their own without involving a high-priced app developer. When he pitched the earlystage company to investors, they were understandably keen to see exactly what he could build on this new platform he was envisioning. Drawing on his background in IT, Luddy built an IT Service Management (ITSM) software application – and, in the process, convinced them to invest in what is now an US$8bn-a-year business.

This is why many people refer to the tech company as “the ticketing company” and associate ServiceNow mainly with IT service delivery – because this was the first app use case built on the ServiceNow Platform. Employees who encounter a problem with the company’s technology systems submit a ticket request, which is then cascaded in ServiceNow and routed to the IT department to prioritise and resolve.

“I think a lot of people have big misconceptions about ServiceNow,” says the company’s Global Area Vice President for Creator Workflows Solution Consulting, Gregg Aldana. “I know I certainly did [before joining the company].”

What is ServiceNow Creator Workflows?

This newer business unit, whose Global Solution Consulting team is headed up by Aldana, is spearheaded with ServiceNow’s low-code app development offering called App Engine. The drag-and-drop set of capabilities can be used by companies of virtually any size to develop internal workflows, processes and even consumerfacing custom low-code apps that automate and connect every step of a business process and can be used to provide greater transparency and insight at every stage of the journey.

Aldana leads a global team of over 60 solution consultants, who help customers solution their digital transformation aspirations with the products in ServiceNow’s Creator Workflows portfolio. He has been with ServiceNow for six-and-a-half years, although he has been in the application development space for over 25 years.

Gregg Aldana

TITLE: GLOBAL AREA VP, CREATOR WORKFLOWS

SOLUTION CONSULTING

LOCATION: UNITED STATES

Gregg is an energetic, passionate, and captivating public speaker with a unique “Ted-Talk Style” approach to discussing complex business, people, and technology issues. Gregg leads ServiceNow’s Global Creator Workflows Solution Consulting organisation where his teams work with customers across many different countries and cultures in various industries in kick-starting their digital transformation journeys by innovating and solutioning with ServiceNow’s low-code App Engine development platform. Gregg meets with 200+ CIOs, CTOs, and technology/ business leaders globally each year to discuss hyperautomation and effective approaches to driving digital transformation with low code app dev and automation technologies.