Biz Events Asia August 2015 by BEAM

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KRISTIE THONG EDITOR kristie@bizeventsasia.com

EL KWANG PUBLISHER MANAGING DIRECTOR el@bizeventsasia.com

GINA SIN SENIOR WRITER gina@bizeventsasia.com

PUBLISHER/ MANAGING DIRECTOR El Kwang el@bizeventsasia.com DIRECTOR Geoff Batt-Rawden geoff@bizeventsasia.com

EDITOR Kristie Thong kristie@bizeventsasia.com

DESIGN AND PRODUCTION PIXO fanix@pixosolutions.com

SENIOR WRITER Gina Sin gina@bizeventsasia.com

OFFICE MANAGER Rev Karunakaran rev@bizeventsasia.com

CONTRIBUTING EDITOR Louis Allen louis@bizeventsasia.com

CONTRIBUTORS

CHINESE CONSULTANT KH Tok

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# Many have asked us why we chose to dedicate an entire issue to associations. It seemed that while association meetings continue to grow in prominence, many remain unsure of how these organisations work. The question: how important are they? During our recent trip to Chicago, we met with Deborah Sexton of the Professional Convention Management Association (PCMA), and got our answer. “During the economic downturn in 2008, destinations quickly realised that while many corporations cancelled their events and lost market share, associations did not cancel their events. While they became smaller, they didn’t cancel, because it was their job to provide professional training for members, and that wasn’t going to go away.” Learning of the associations market’s resilience and importance, we also realised how the associations business is going beyond borders and moving

AUGUST 2015

RISE OF THE ASSOCIATIONS away from the traditional membership revenue structure. Associations have to go global, have to be engaging to attract “customers”, and have to go beyond face-to-face – and many are already doing so. Have sellers caught on to the fact that many associations are now operating in a much savvier manner, at times even more so than corporations? To stay ahead in the game, have they doubled their pace and attempted to ease internal processes to drive change? In this issue, we look at the associations market from two angles. We delve into business events industry associations and the work that they do – specifically PCMA’s collaborations with Singapore and Australia, as well as its effects. We also hear from associations about their needs and best practices, through the Associations Forum held in Adelaide in mid-July. We hope you enjoy the issue.

Biz Events Asia, the only Asia-based media for ibtm america

Biz Events Asia is the official media partner and member of:

Our cover image features the Cloud Gate (or Bean) sculpture in Chicago. Read about ibtm america's new event format this year on page 16.

SALES & MARKETING SINGAPORE OFFICE Michelle Lim michelle@bizeventsasia.com

THAILAND OFFICE Santhiti Arunsit Email: santhiti@bizeventsasia.com Tel: +66 81 422 4997

INTERNATIONAL MEDIA REPRESENTATIVES CHINA: Mary Yao Email: mary@mhichina.com Tel: +86 10 6551 5663 ext 8008

Charline Wong charline@bizeventsasia.com

AUSTRALIA OFFICE Tanya Brown Email: tanya@bizeventsasia.com Tel: +61 408 658 377

DUBAI: Lenora Bennis Email: lenora@themediavantage.com Tel: +971 52 846 6212 SOUTH KOREA: Alexander Paik Email: apcomm@naver.com Tel: +82 10 5042 1337

Visit us online for regular updates throughout the month: bizeventsasia.com Privacy Policy: Business & Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act. For a copy of our Privacy Policy, please go to bizeventsasia.com/privacy Printed in Singapore by Sunrise Printing & Supplies Pte Ltd. Reg no. 199002858D PPS 1785/04/2013 (022963) MCI (P) 131/02/2015

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CHINA

CIBTM Beijing Beijing, China | August 2015

JAPAN

International Conference on Genome Informatics Tokyo, Japan | September 2015

INDIA

India Travel Mission Bangalore, India | August 2015

INDONESIA

Indo Health Expo Jakarta, Indonesia | August 2015

THAILAND

4th Annual Asia Pacific District Cooling Conference Bangkok, Thailand | August 2015

MALAYSIA

IPMEX Malaysia 2015 Kuala Lumpur, Malaysia | August 2015

SINGAPORE

20th Asia Australasia Conference of Radiological Technologists Singapore | August 2015

COVER STORY

#CoverStory

RebRand ShineS light on new event foRmat

EDITORIAL ADVISORY BOARD MEMBERS

MArC ANdErsoN Chief Sales officer and SvP Choose Chicago

FoRMERly AIBTM, THE ANNuAl TRADE SHoW IN AMERICA oRgANISED By REED TRAvEl ExHIBITIoNS WENT BEyoND A SIMPlE NAME CHANgE.

Visitors of the ibtm america tradeshow held in Chicago this year were in for a slight surprise 16

“Choose Chicago’s convention sales and services team has the industry’s largest hotel room night production goal of 2.4 million room nights per year, and it is our work with events like ibtm america that allows us to showcase what an exciting and favourable destination Chicago is for international meetings and events.” Words: KRISTIE THoNg

City of Chicago

one exhibitor was Thailand Convention & Exhibition Bureau, which saw participating in ibtm america as an opportunity to build awareness of what Thailand could offer business events in a predominantly domestic market. vichaya Soonthornsaratoon, director of the conventions department for TCEB, believed the format allowed for a more focused approach on the profile of buyers. “you get substantial information on buyers prior to each meeting.”

Repeat visitors of ibtm america (formerly known as AIBTM) who attended the trade show earlier in June were in for a slight surprise. Held in Chicago’s McCormick Place West, the city’s largest convention centre, the Skyline Ballroom was significantly quieter with less of a frenzied buzz typical of most MICErelated trade shows. According to its organisers, it was in no way a sign of dwindling interest. This year’s ibtm america delivered over 5,200 pre-scheduled appointments over the course of three days, through an inaugural closed-door event where both exhibitors and hosted buyers took part in a pre-show mutual match system. Each selected who they wanted to meet and do business with, filling 96 percent of requested appointment slots. According to Jaime McAuley, event director of ibtm america, there were 171 hosted buyers, of which 75 percent came from North America and 25 percent from other parts of the world, including Asia. This year, exhibiting companies were given each a uniquely-designed “meeting pod”, a concept first launched at the Arabian event that did not require exhibitors to build their own booths but allowed for their own branding. There was a significant increase in exhibitors from Mexico at this year’s

Having previously rotated between Chicago and orlando, ibtm america 2016 will take place in Nashville, Tennessee, offering a different experience to hosted buyers and exhibitors.

inteRnational ReaCh

ibtm america, comprising a mix of destination management companies (DMCs), hotels and resorts, bureaux and event suppliers. This was strongly aligned with statistics from Choose Chicago, the city’s official destination marketing organisation, which highlighted a 9.7 percent increase in Mexican visitation in 2014.

keep leaRning The show included a “Discovery Day” which kicked off the Knowledge Forum with a keynote session sponsored by the Professional Convention Management Association. Both buyers and exhibitors converged during lunch for the keynote, before two sets of congruent sessions by PCMA, Site (Society for Incentive

International hosted buyers, particularly from Asia, continue to make up a small percentage at this year’s ibtm america. This is also reflected in the percentage of international corporate groups booked into hotels such as Fairmont Chicago. offering 687 guest rooms and suites and over 5850 square metres of meeting spaces, director of sales and marketing Michelle Zwirek told Biz Events Asia that corporate groups booked into the hotel will enjoy unique amenities such as an iPhone-shaped cookie waiting in each guest room in the evening.

Travel Excellence) and the ibtm events team. The first set sessions included a breakout around tools for planner productivity as well as an industry engagement option on the hot topic of “shared economy” from PCMA. Attendees also learnt how to put meeting design into practice, and heard about the latest technological tools for the industry.

However, Marc Anderson, chief sales officer and SvP of Choose Chicago, believes the city is capable of attracting more international groups.

what woRkS While the trade show floor activity stood audibly different, hosted buyers expressed positive feedback about the quality of appointments. The unique “meeting pod” concept allowed for more intimate connections and serious

ibtm america lunch keynote session

AUG 2015

Janet Tan-Collis President | SACEOS CEO | East West Planners

business discussions, complemented by a non-intrusive signalling of the end of each 20-minute appointment through the slight dimming of lights.

Damion Breust Director – Head of Event Marketing Asia Pacific | Barclays

Selina Chavry Regional Director – Asia | Pacific World

Daniel Chua Managing Director AONIA MICE

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AUGUST 15

ISSUE 6 #SoundBites MACAU

10 #TakingTheLead

Macau International Real Estate Fair Macau | September 2015

12 #WebSpace

38 #DelveInto Thailand

14 #FreshIdeas

How Thailand woos interest markets – with continued dedication and focus BONUS FEATURE: 42 What stood out at the 10th anniversary of Thailand’s Connections Plus famil

46 #DelveInto Singapore 20 #TheAssociationsIssue

The global associations marketplace undergoes a transformation

How an industry association has gone a long way to transform the business events industry

32 #Knowledge

What you need to know when working with associations, speakers, and sponsorship

54 #DelveInto Indonesia Exploring Bali and beyond

58 #DelveInto Hong Kong Experience the city a little differently

34 #TalentAndMentor

Why helping others gives you more time, not less

AUSTRALIA

60 #WiredUp Video live-streaming apps – yay or nay?

Audi Hamilton Island Race Week Queensland, Australia | August 2015

Andrew Chan CEO | ACI HR Solutions

Ho Yoke Ping General Manager Business Events Malaysia Convention & Exhibition Bureau (MyCEB)

63 #Deals

Deanna Varga Director Deanna Varga Consultancy

Max Jantasuwan Group Managing Director Events Travel Asia

Sumate Sudasna President | Thailand Incentive & Convention Association (TICA) MD | CDM Thailand

Daniel Aswin Co-founder Absolutions

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GLOBAL The International Congress and Convention Association (ICCA) for the first time has released a statistics report on the rankings of the most popular cities and countries for association meetings based on participant numbers. Paris (pictured) is ranked first, with an estimated total of 130,516 participants visiting 214 association meetings last year, followed by Barcelona with 127,469 participants. Subsequent rankings include Madrid, London and Singapore. Countries in the top 10 include the US, Spain, Australia, Japan and Canada.

CHINA Niccolo Marco Polo has announced the opening of Niccolo Chengdu as the first Ultratravel Collection property in China. The first to carry the Niccolo name, Niccolo Chengdu is situated within the International Finance Square shopping mall in the centre of town, and a 25-minute drive from Chengdu Shuangliu International Airport. Launched in April this year with trial stays, the hotel offers 230 guest rooms and suites, as well as The Niccolo Ballroom, The Conservatory â&#x20AC;&#x201C; an oval glass venue surrounded by a Sculpture Garden, along with additional naturally-lit function venues with flexible spaces.

INDONESIA Starwood Hotels & Resorts Worldwide has introduced its Four Points brand in Indonesia with the opening of Four Points Bali, Kuta. Located on Jalan Benesari Banjar Pengabetan, it features 185 guest rooms and suites, 326 sq m of flexible meeting spaces that include three function rooms, one boardroom, a 54-sq m pre-function area, and a rooftop pool bar available for hosting events. Four Points Bali, Kuta is part of a momentous growth that the brand is currently experiencing, with 50 new hotel deals signed in 2014 and more than 25 planned hotel openings this year.

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ia_BEA 1Page Aug-15 Issue.pdf

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now we are here for you.

research | strategy | branding | marketing

i am ferdi, your personal ideator. letâ&#x20AC;&#x2122;s connect via ferdi@ideateagency.com.

ideas to create and activate www.ideateagency.com

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SINGAPORE Recognising business events as one of the fastest growing segments in the country, W Singapore – Sentosa Cove organised its first ever “W MICE Runway” to showcase its comprehensive meeting facilities that were amplified with W’s signature whimsical touches, along with ways the hotel and its team can assist in making every event memorable. Almost 130 business partners, clients and media attended the nautical-themed event, a multi-sensory setup that ranged from mood music to signature scents and dramatic décor, including walking through a curtain mist with a display of lights projected on it. Guests indulged in a W Insider tour experience around the creative spaces of the hotel, where initiatives such as Sustainable Meeting Practices (SMP), Meetings App and SPG Keyless were shared. The event ended on a high note as guests wined and dined under the stars on the W Lawn. In a spacious setting, a delectable range of cuisine was served buffet-style, accompanied by live beats specially curated by W Hotels Asia Pacific music director, MR.HAS.

# SPAIN The success of the initiative called My Association | My Club, launched at ibtm world in 2014 for association meeting planners, will take place again at this year’s event. Slated to be held in Barcelona from November 17 – 19, association hosted buyers will be invited to join the club at ibtm world, which welcomes members from over 20 countries including the US, China, UK, Canada, Russia and Switzerland. Apart from education topics tailored towards association planners, a variety of Knowledge programmes will also be available for all to attend.

SRI LANKA VIETNAM

InterContinental Hotels Group has signed a management agreement with real-estate investor and developer, M.I.K Corporation (M.I.K), for a 300-room Crowne Plaza Hotel on the island of Phu Quoc. Slated to open in 2017, Crowne Plaza Phu Quoc Starbay will be part of the new Star Bay/Green Hill development, and will offer a ballroom that can seat 240 guests banquet-style. Crowne Plaza Phu Quoc Starbay will join Crowne Plaza West Hanoi and Crowne Plaza Danang as the company’s third Crowne Plaza property in Vietnam.

Sharing the focus on travel innovation and customer experience, BCD Travel has announced a strategic partnership with Travelpass in Sri Lanka, a subsidiary of Sharmila Travels. Travelpass began as an online travel agency, and has evolved into a full-service corporate travel management company with strong affiliations with SriLankan Airlines, Mihin Lanka and SriLankan Holidays.

NUMBERS: SINGAPOREANS WANT EVENTS

88% Percentage of Singaporeans aged 30 and under who are happy with their current lifestyle due to a vibrant local events scene.

23% Will choose to attend startup and entrepreneurial events

600 Respondents surveyed Source: Peatix

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UNLOCKING AUSTRALIAâ&#x20AC;&#x2122;S NEWEST TREASURE

The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities, designed with the event plannersâ&#x20AC;&#x2122; future requirements in mind. Explore the rejuvenated Centre by visiting the brand new website, adelaidecc.com.au

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# FROM THE BUREAUX AUSTRALIA Business Events Sydney (BESydney) and International Convention Centre Sydney (ICC Sydney) have partnered with innovation, diversity and success expert Frans Johansson to deliver exclusive workshops tailored to American association clients. Held in New York on May 26 and Washington DC on May 27, the interactive workshops are part of Sydney’s dedicated client offering to help equip associations with the tools and strategies for the challenges they may face in the rapidly changing industry. The inaugural Sydney Speaker Series will be rolled out globally in the coming months, and represent a broader value to associations that partner with Sydney. Lyn Lewis-Smith, CEO of BESydney, said that it is not just about winning an event for the city, but about making a difference and creating value, and “genuine partnerships that deliver benefits to both parties long-term – from developing capability in key industry sectors to understanding and helping to address business challenges”. Due to open in December 2016, ICC Sydney has already secured more than 20 events, including the IEEE Nuclear Science Symposium and Medical Imaging Conference in 2018, which will welcome 1,500 delegates over five days.

SINGAPORE The Singapore Tourism Board (STB) together with Singapore Airlines (SIA) and Changi Airport Group (CAG) have joined hands to strengthen Singapore’s appeal and drive inbound travel through a twoyear partnership. This partnership will see the three parties invest a total of SGD 20 million (USD 14.5 million) to enhance the Singapore experience across airline, airport and destination. Targeting more than 15 markets worldwide including Australia, Japan, Korea, Germany, Taiwan, Vietnam, US, and the UK, the partnership will help boost marketing investment for the business traveller and business event segments. Visitors

coming to and through Singapore and Changi Airport will also see an intensification of marketing efforts directed at consumers through trade partnerships. One of the initiatives to enhance the Singapore experience is the introduction of the Singapore Stopover Premium package, which includes stays in selected five-star hotels with breakfast and Wi-Fi, priority hotel check-in services and private transfers, and exclusive privileges such as spa discounts or shopping vouchers. Another feature of this partnership will be the enhanced Free Singapore Tour, a popular programme launched since 1987 that brings transit passengers on a free guided tour of Singapore’s vibrant landscape, best heritage attractions and city skyline. Lionel Yeo, chief executive, Singapore Tourism Board, highlighted that the country’s airline and airport are “an integral part of the Singapore experience, and provide travellers with a more seamless and in-depth experience which are constantly refreshed and value-added”.

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SOUTH KOREA The Seoul Tourism Organisation (STO) has welcomed its new president and CEO, Byung-tae Kim, to spearhead the organisation as its fourth president. In his speech at the STO head office, Kim vowed to work closely with the city to foster growth in the city’s MICE businesses, increase inbound visitors and spur Seoul’s competitiveness as a global city. Kim brings over 20 years of experience heavily rooted in the culture and travel industry to this new role, which includes having been the CEO of BT&I, one of Korea’s major travel management companies, and leading major organisation such as the classical music academy Pung Wol Dang.

Biz Events Asia has formed a strategic alliance with the Seoul MICE Alliance to gain a closer and deeper understanding of the business events landscape and professionals in Seoul. Commenting on this alliance, Heon Kang, Seoul Convention Bureau’s director of MICE division, said that this is part of Seoul’s continuing efforts to improve as a complete convention city with new business offerings and strategic partnerships. “We are very pleased to have established this mutually cooperative relationship with Biz Events Asia and we look forward to the fruits of this partnership.”

BYUNG-TAE KIM President and CEO Seoul Tourism Organisation

A new online business events helpdesk and hotline service for event organisers to facilitate quicker responses to the queries of individuals and organisations who are scheduled to host a business event in Seoul or have questions about holding one. The Seoul online MICE helpdesk is a new message board system that can be accessed through the Seoul MICE homepage (miceseoul. com), contactable via writing on the message board or sending an email to the helpdesk. Questions asked will then be forwarded to the most appropriate person so that a prompt and thorough response can be made within 24 hours. Urgent enquiries can also be made via the MICE hotline, a 24-hour phone line intended for drastic MICE emergencies. These new services will be in place until August 30 this year.

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Sheraton revamps website Sheraton Hotels & Resorts reveals a first look at the brandâ&#x20AC;&#x2122;s all new visual identity with the relaunch of Sheraton. com, featuring enhanced usability, high-end design, artistic photography and modern colour palette.

Thailand launches Muslim-friendly app The Tourism Authority of Thailand (TAT) has launched its first app designed specifically for the growing number of Muslim visitors. Available on iOS and Android devices, the app provides an online and offline guidebook that will help Muslim visitors find mosques, halal restaurants and hotels, shopping centres with prayer rooms, and other Muslim-friendly facilities around the country. It is currently available in Thai and English, and will later include Arabic and Bahasa Indonesia.

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What you missed online on WWW.BIZEVENTSASIA.COM

UNESCO grows list of World Heritage Sites New World Heritage Sites in China, Singapore, South Korea, and Mongolia.

Mobile technology will not replace face-to-face meetings An interview with the CEO of premium meetings and events app platform QuickMobile shows us how technology, when used correctly, will only be beneficial to face to face meetings now and in the future.

MELBOURNE, AUSTRALIA

Study event management at a world-ranked university in Australia Swinburne is a leader in vocational education. Our teachers are experts in their field and have close ties with industry. Our event management courses offer highly specialised technical event management skills to help you towards career success. Swinburne is ranked as one of the top 100 young universities in the world* and one of the top 3 universities in Melbourne#.

Contact us Telephone: +61 8676 7002 swinburne.edu.au/study *Times Higher Education 100 Under 50, 2015 # Academic Ranking of World Universities, 2014

CRICOS: 00111D TOID: 3059

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# HOLY CRAB!

“EAT WITH” STRANGERS During an education session at the ibtm america tradeshow in Chicago, business event professionals learnt more about business disruptors such as Uber and airbnb and how to manage them. Through the session, we also learnt about www.eatwith.com. If you are visiting a city and are open to the idea of dining with a local, this website offers you an opportunity to dine at a local’s home or a pop-up venue with locals. Biz Events Asia tried it out when we visited New York in June. We met Chef Isabelle, who created an “Art of Pho” dining experience for 12 diners in Brooklyn. We paid US$34 each for a three-course menu, all paid via the website, where you also get to see the menu along with whom you would be dining. We experienced great-tasting Vietnamese food while learning about New York through the lives of the locals, who would recommend places to visit often not listed in tourist guides. You can now eat with others in 30 countries.

We are all bogged down by our gadgets, and it would be nice if we could put away our mobile phones for a good meal once in a while. In Bali, Indonesia, one dining establishment is now offering a unique gadget-free dining experience. Holy Crab Bali has every order arriving at the table in a massive bag doused in the restaurant’s signature sauce. The catch? There are no plates or utensils, only shellfish crackers and openers, so everyone must be prepared to get their hands dirty. With 150 seats, The Holy Crab located in Petitenget, Seminyak can accommodate corporate gatherings treated with classic southern hospitality and a cheeky nautical feel. Complete buyout of the restaurant for an event is possible with a minimum spend with a one-month lead time and advance payment.

EVENTS ON A TERRACE At Holiday Inn Singapore Atrium’s official re-launch announcement after extensive refurbishments to its lobby, guest rooms, dining and meeting facilities, we spotted how the hotel’s Changi Terrace could give a breath of fresh air to the usual big boxes that have become the mould of event spaces. The openair venue surrounded by flora overlooks the green city below, and is located just behind three of the hotel’s function rooms, namely the Changi, Kallang and Foyer Rooms. From networking cocktail receptions to round-table dinners, the space is able to host up to 100 guests. Renting a tent is also available at a cost during bad weather conditions.

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# A JOURNEY BEYOND EPICUREAN STARWOOD’S LUXURY COLLECTION USED WELL-CURATED GUSTATORY EXPERIENCES TO REFLECT ITS BRAND IMAGE AND QUALITY. WORDS: EL KWANG

In the first week of June 2015, The Luxury Collection – Starwood Hotels & Resorts deployed a strategic week of creating awareness through gustatory experiences. The specially curated week-long Epicurean Journeys pop-up event held at Singapore’s MoCA Museum of Contemporary Arts in Dempsey Hill struck a chord with diners. Running for consecutive evenings for the public, it also received a sizeable amount of attention from local media as well as Starwood’s Luxury Advisory Board, made up of reputable travel agents and internationally-based specialists who were in Singapore for the board meeting. Diners indulged in exquisite cuisine from Chef Stephanie Le Quellec of Prince de Galles, Manjit Gill, the Corporate Chef of ITC Luxury Collection India and Chef Jesse Llaptian of The Garden Court at the historic Palace Hotel in San Francisco.

Fay-linn Yeoh, director of brand management for The Luxury Collection and St. Regis, Starwood Hotels & Resorts Asia Pacific, and host of every evening of that week, said: “With the Luxury Collection bringing these chefs and the restaurants they represent to Singapore for a pop-up event, we aim to increase awareness of the world-class and award winning dining that can be enjoyed at our Luxury Collection Hotels, an integral part of the overall guest stay experience.”

The three chefs worked together on a couple of evenings as well as individually showcased what they did best on dedicated nights. The brand management team did a fantastic job in amalgamating ticket patrons with corporate client entertaining, thereby encouraging food to be the common interest of the evening. Hashtags #epicureanjourneys and #luxurycollection were printed on the media wall, menus and name tags, a great way to motivate social media fans to share their updates during and after the event. Despite MoCA having a “no open fire” cooking policy for the main building, the culinary team produced the food from a separate building nearby without affecting food and service quality. The event was not about telling guests about guest rooms or the number of hotels within the Luxury Collection, but a focus on epicurean journeys centred on the audience experience – a key factor underpinning a successful brand.

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#CoverStory

REBRAND SHINES LIGHT ON NEW EVENT FORMAT

WORDS: KRISTIE THONG

FORMERLY AIBTM, THE ANNUAL TRADE SHOW IN AMERICA ORGANISED BY REED TRAVEL EXHIBITIONS WENT BEYOND A SIMPLE NAME CHANGE. Repeat visitors of ibtm america (formerly known as AIBTM) who attended the trade show earlier in June were in for a slight surprise. Held in Chicago’s McCormick Place West, the city’s largest convention centre, the Skyline Ballroom was significantly quieter with less of a frenzied buzz typical of most MICErelated trade shows. According to its organisers, it was in no way a sign of dwindling interest. This year’s ibtm america delivered over 5,200 pre-scheduled appointments over the course of three days, through an inaugural closed-door event where both exhibitors and hosted buyers took part in a pre-show mutual match system. Each selected who they wanted to meet and do business with, filling 96 percent of requested appointment slots. According to Jaime McAuley, event director of ibtm america, there were 171 hosted buyers, of which 75 percent came from North America and 25 percent from other parts of the world, including Asia. This year, exhibiting companies were given each a uniquely-designed “meeting pod”, a concept first launched at the Arabian event that did not require exhibitors to build their own booths but allowed for their own branding. There was a significant increase in exhibitors from Mexico at this year’s

KEEP LEARNING The show included a “Discovery Day” which kicked off the Knowledge Forum with a keynote session sponsored by the Professional Convention Management Association. Both buyers and exhibitors converged during lunch for the keynote, before two sets of congruent sessions by PCMA, Site (Society for Incentive

WHAT WORKS While the trade show floor activity stood audibly different, hosted buyers expressed positive feedback about the quality of appointments. The unique “meeting pod” concept allowed for more intimate connections and serious

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City of Chicago

business discussions, complemented by a non-intrusive signalling of the end of each 20-minute appointment through the slight dimming of lights. One exhibitor was Thailand Convention & Exhibition Bureau, which saw participating in ibtm america as an opportunity to build awareness of what Thailand could offer business events in a predominantly domestic market. Vichaya Soonthornsaratoon, director of the conventions department for TCEB, believed the format allowed for a more focused approach on the profile of buyers. “You get substantial information on buyers prior to each meeting.” Having previously rotated between Chicago and Orlando, ibtm america 2016 will take place in Nashville, Tennessee, offering a different experience to hosted buyers and exhibitors.

INTERNATIONAL REACH International hosted buyers, particularly from Asia, continue to make up a small percentage at this year’s ibtm america. This is also reflected in the percentage of international corporate groups booked into hotels such as Fairmont Chicago. Offering 687 guest rooms and suites and over 5850 square metres of meeting spaces, director of sales and marketing Michelle Zwirek told Biz Events Asia that corporate groups booked into the hotel will enjoy unique amenities such as an iPhone-shaped cookie waiting in each guest room in the evening. However, Marc Anderson, chief sales officer and SVP of Choose Chicago, believes the city is capable of attracting more international groups.

ibtm america lunch keynote session

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THE EMPRESS OF SCHMOOZE BIZ EVENTS ASIA EXPERIENCED LASTING PASSION FROM AUDREY GORDON, A SPECIAL EVENTS VETERAN BASED IN CHICAGO, THROUGH THE POWER OF SOCIAL MEDIA. WORDS: EL KWANG

Some may blame social media for all sorts of negative impact on their professional and personal lives, but I see it as a way of staying connected with friends across the globe whilst managing a busy travel schedule. After seeing one of my Facebook posts during my recent first visit to Chicago, my friend from Sydney, Valerie Percival of ViP Event Management, connected me to the Chicago-based “Empress of Schmooze” and special event organiser, Audrey Gordon, via Facebook. Within minutes, I received a call from Gordon, who picked me up that evening in her car with a licence plate that said “schmooze”. Gordon took me on a scenic drive of Chicago whilst explaining to me the history and some of the must-do activities, such as a visit to Millennium Park and an architecture cruise along the Chicago River. Beyond her knowledge and hospitality was her abiding passion for events and her city. “Having been in Chicago since the age of two, I know my city to be of substance because of its diversity and friendliness in its people; our Midwestern roots means we work hard, we’re well connected and we can create whatever the clients need and want,” said Gordon.

Water Towers Chicago

When asked what were some of the venues that she loved hosting events in, she listed venues such as Millennium Park, the Shed Aquarium and Adler Planetarium, and also cited instances where she used the lobbies of historical or significant buildings in downtown Chicago, including: Willis Tower; John Hancock building; Museum of Science and Industry; The Drake Hotel; Hotel InterContinnental; Radisson Blu; and Trump. She has also worked with hotel brands such as W, Hilton, Hyatt, Westin, and Marriott. As we went through the list, the veteran with over 34 years of events experience pointed out places we

Together with Audrey Gordon

drove past and the different types of events she has managed or experienced. We had dinner at the famous Nomi restaurant at Park Hyatt Chicago, where we enjoyed views of the famous Water Towers. At dinner, Gordon shared what drives her passion: “I’ve been partying all my life. I’m the one who always was the first to volunteer and do the teacher’s luncheons at my children’s schools. I believe what drives my passion today, as always is my love for hosting. I was given the talent to create experiences with panache. What also drives my passion are the relationships that I have made over the years that feed my spirit.” She also described how she met Valerie Percival and how they remained good friends after all these years. The value of face-to-face networking is Gordon’s favourite subject. She speaks professionally at conferences on topics related to social intelligence. She said, “Certain things you cannot pick up on (sic) through an email or a text. For example, body language, eye contact, style of clothing, conservatively dressed versus full of tattoos, makeup versus no makeup, groomed versus sloppy, bitten nails versus manicured hands, types of shoes, etc. These are all clues as to how I would approach a person when starting a conversation. A face-to-face meeting with a prospective client is huge in closing the deal; a golden opportunity to pick up on a person’s energy and proceed from there.” Gordon seeks improvement by being open to new trends and learning new things. Her motto is “Relationships rock! That is the essence of life itself!” Thanks to social media, I was connected to the experiences of this charming lady, despite living in a different part of the world.

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#TheAssociationsIssue

THE ASSOCIATIONS ISSUE BIZ EVENTS ASIA EXAMINES THE ASSOCIATIONS MARKETPLACE AND OBSERVES A SLOW BUT FIRM MOVE TOWARDS COLLABORATION, INNOVATION AND EXPANSION.

Chicago skyline

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NIMBLE ASSOCIATIONS TAKE THE LEAD BIZ EVENTS ASIA DROPS IN ON PCMA’S HEAD HONCHO IN THE WEEK OF IBTM AMERICA IN CHICAGO TO FIND OUT MORE ABOUT THE SHIFTING TIDES IN THE ASSOCIATIONS MARKETPLACE. WORDS: EL KWANG KRISTIE THONG The Professional Convention Management Association (PCMA), which represents over 6,500 meeting industry leaders across the globe, has been at the forefront of innovation thanks to a leader who believes in taking calculated risks and learning from mistakes. The PCMA Convening Leaders annual conference, which was last held in Chicago earlier this year, came as a hybrid event which allowed event professionals unable to physically attend the conference to sit in on some sessions remotely. Hybrid attendees could download the dedicated event app to participate in live polls, or take part in a “virtual happy hour” networking session at the end of each day. In the conference’s Learning Lounge, there was also a MashUp Studio which streamed live from the show floor. According to Deborah Sexton, president and CEO of PCMA, the association did not charge a single cent for virtual sessions within the hybrid structure because the key was to get the word out.

“It’s definitely less expensive to go on virtually, but you won’t be getting all you get when you go face-to-face – from food and beverages and night events to networking, which are all part of the registration fee for the conference. Virtual only captures certain things, so virtual attendees are still missing a whole lot. But the real purpose is not to drive revenue, but to spread our brand. Why not share our education with a greater audience so that more people get to know us?”

RELEVANCE OF FACE-TO-FACE The move towards hybrid has attracted much heresay about the dwindling importance of face-to-face association meetings. Many have attributed falling numbers and interest to the rise of the millennials, believing them to prefer social interactions online. Sexton believes otherwise. “I don’t believe it’s a generation thing, by any means. In my opinion, what’s really happening is that we are all

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time-starved, because we’re connected on smartphones 24/7, sometimes on two or three of them. We now realise there is only so much we can do.”

“In today’s environment, things are happening so fast that you can’t afford not to have a sense of urgency. If you don’t have a sense of urgency and you’re just plodding along to execute a great idea, someone will take it and execute it way before you complete your business plan.”

As a result, event professionals are doing even more research before committing to attending an event, to ensure there is something at the event that is of value. “10 years ago, if you were in the industry and there were five trade shows, your organisation will send you to all of them. Now they’re telling you that you have 48 hours, and you’ll need to see these 15 companies, and you can do whatever you want on your own time after that. Nobody wanders aisles anymore, they go in with a real focus. And anyone who doesn’t do that is really foolish, because we don’t have that kind of time to waste.” There are now very few events today that have not introduced some form of education, Sexton observes. Events have now included educational sessions, “deep dive” breakouts and keynote speakers to offer delegates added value for their attendance.

ASSOCIATIONS MEET CHANGE This shift in attendee expectations in an information-heavy and time-starved era has prompted a change within the associations marketplace. More and more associations are collaborating with other regional associations in the same space, or working with global events that address the space they are in. One such collaboration is PCMA’s work with Singapore’s MICE association SACEOS. Since 2014, the partnership has allowed SACEOS members to participate in face-to-face Certified Meeting Professional (CMP) training in Singapore, as well as an online

programme to continue their preparation for the Convention Industry Council’s (CIC) CMP exam. “You will see more of such collaboration. No longer will you see great cutting-edge research only at an Asian or American meeting. If there is new research coming out, they will take it global. You will see more collaboration, more global events of all sizes, and I think more associations are changing how they govern themselves so that they can be more nimble,” Sexton shares. She believes some associations still have governance structures with boards and committees that generally create a slower approach to accomplishing business due to the “layers to go through”. “They must take some risks, they must investigate, and most importantly they must recognise that they are not the only source for information. Associations were where professionals from a specific field went to for their education. But now, they know how

to go online and get information that isn’t necessarily exclusive to their association anymore. Associations have to recognise now that they have to make their content engaging. There’s competition out there that they previously didn’t have.” Sexton believes the associations market is in a healthy place. “Many are becoming more corporate and entrepreneurial in their thinking, and I think it’s a very good thing.” She offers advice for anyone interested in starting an association in Asia: “Take a good look at the various governance structures of associations and adopt the least restrictive of all – which allows for a partnership between the leadership and the staff, more open communication, and with a sense of urgency. In today’s environment, things are happening so fast that you can’t afford not to have a sense of urgency. If you don’t have a sense of urgency and you’re just plodding along to execute a great idea, someone will take it and execute it way before you complete your business plan.”

“They must take some risks, they must investigate, and most importantly they must recognise that they are not the only source for information. Associations have to recognise now that they have to make their content engaging. There’s competition out there that they previously didn’t have.”

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BENEFITS BEYOND BORDERS Melbourne is set to host the Professional Convention Management Association (PCMA) 2015 Global Professionals Conference – APAC from August 31 – September 3. Over a telephone conversation with Biz Events Asia, Karen Bolinger, CEO of the Melbourne Convention Bureau, said the event is “a wonderful opportunity to showcase the intellectual capital and major events capital of Australia”. According to Bolinger, the by-invitationonly conference will be attended by key decision makers from international associations, business event and meeting organisers as well as some convention bureaux from Asia Pacific – a target audience for Melbourne. Delegates will have the first-hand opportunity to see how the city delivers business events in Melbourne. Outside the conference, delegates will explore Melbourne and regional Victoria, and immerse themselves in the many experiences that the city offers.

MELBOURNE IS SET TO DELIVER ITS EFFECT IN THE ASIA PACIFIC REGION THROUGH PCMA’S EVENT FOR ASIA PACIFIC. WORDS: EL KWANG “Our research tells us that our delegates love to explore Melbourne and discover for themselves our ‘only in Melbourne’ experiences such as our laneways, coffee, cafes and shopping,” added Bolinger. The energetic CEO expressed the need for a forum to share best practices on hosting business events in the Asia Pacific region, besides it being a platform for networking opportunities. Team Melbourne – comprising the MCB team and its partners – is set to deliver the “The Melbourne Effect”, which incorporates all the elements that make Melbourne a unique business destination and give decision makers compelling reasons to choose the city. “What we offer is beyond the bricks and mortar as we already have

world-class meeting spaces and 5,500 accommodation rooms within five minutes’ walk of the Melbourne Convention and Exhibition Centre,” said Bolinger. The city aims to demonstrate the expertise across different industry sectors. It has the resources, strong networks and partners, including worldclass academics and thought leaders that clients can access when bringing a business event to Melbourne. Bolinger said: “What better opportunity could we have than PCMA GloPro to showcase not just the practical reasons why decision makers choose Melbourne – that’s our intellectual and physical capacity to deliver an event – but also the emotional factors that are a key part of selecting a conference destination? Because we can’t kid ourselves that emotion doesn’t play a part.”

“Melbourne has an enviable reputation as a knowledge and research leader in almost every field of science and innovation. This ‘IQ factor’ brings real credibility to our conference bids. We achieved a world first last year, hosting five of the world’s largest global health conferences. MCB couldn’t have achieved this milestone without the city’s capability in this field and our strong partnerships.” KAREN BOLINGER CEO Melbourne Convention Bureau

Melbourne Convention and Exhibition Centre

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ASSOCIATIONS AT THE HEART OF BUSINESS EVENTS GUEST EDITOR JOHN PEACOCK, GENERAL MANAGER OF AUSTRALIA-BASED ASSOCIATIONS FORUM, SUGGESTS A STRONG CORRELATION BETWEEN ASSOCIATIONS AND BUSINESS EVENTS. The associations sector has a crucial role to play in running business events. Associations by their nature provide education and knowledge for the members and the broader community that they serve, and hence events are at the core of their operations.

JOHN PEACOCK General Manager Associations Forum

Associations exist to advance their cause, which is often a profession or industry. They need to generate surpluses to fund other member services and build reserves for future activities, hence the term “not-forprofit” is misleading. Whilst they do not exist simply to make a profit for shareholders (as associations do not have shareholders or owners), they are better described as “membership mutuals”.

THE ROLE OF MEMBERS IN EVENTS Members are the constituents of associations, and a few of the members on the Board of Directors or Committee will play a role in governing the organisation. Being on the board of the

association is both an honour and a responsibility, yet the wisest decision most boards can make is to appoint a capable CEO who will develop a team of employees who will implement the strategic plan of the association. Regarding business events, members are the customers who want quality education and events and will pay appropriate registration fees to attend. Because members are the current or potential customers, keen volunteering members play a key role in developing the technical content for events and often deliver papers to their fellow professionals or industry members.

FROM SMALL TO LARGE EVENTS Associations must run educational and informational events throughout the year. It is not enough to run just one annual conference, because members expect that they will have various options to learn and interact with their peers.

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“International congresses are the pinnacle of events for an association. As most associations are national-based, the opportunity to host a world gathering of the sector is a prestigious honour.”

In the time-poor days in which we live, two-hour gatherings can be worthwhile. A relatively unstructured session with a practical presenter openly sharing experiences and methodology can be a hit. It is from such simple gatherings that ideas about and momentum for larger association gatherings will develop. The range of activities for an association starts with such two-hour meetings and continue to workshops, seminars, conferences and international congresses. International congresses are the pinnacle of events for an association. As most associations are nationalbased, the opportunity to host a world gathering of the sector is a prestigious honour. Whilst there are also risks involved, the knowledge, motivation and financial benefits of hosting international congress are significant. Fortunately, the business events sector is well experienced in running international congresses, and this means that help is at hand for associations. Major conference centres and business events bureaux have the knowledge and experience to assist in bidding for international congresses, and specialist suppliers such as professional conference organisers (PCOs) have the skills to ensure that these significant events are successful.

CONTENT AND INTERACTION ARE KEY COMPONENTS Whilst there are social, network and business development reasons for some people to attend business events run by associations, the core purpose is ultimately education and the sharing of knowledge. Members who pay to attend events expect to learn from experts and their peers, so associations are always

“The methodology for running events has developed over recent years. Whilst people wish to hear from experts, being lectured is not sufficient. Delegates want the opportunity to ask specific questions from a specialist so that they can relate the expert’s knowledge to their own situation.” advised to have members develop programmes and suggest speakers. Serious knowledge must be on the agenda for business events and associations need to be wary of potential presenters pushing to be involved. Sometimes their motivation can be based on ego or commercial motives. The methodology for running events has developed over recent years. Whilst people wish to hear from experts, being lectured is not sufficient. Delegates want the opportunity to ask specific questions from a specialist so that they can relate the expert’s knowledge to their own situation. Whilst interactive sessions are clearly advantageous, it is a bit harder to implement than it seems. This is because some experts are not good at explaining their knowledge in a clear way, and some like to do most of the talking rather than interact.

TRADE EXHIBITIONS Business events run by associations can be more than just educational and informational. Members of associations like the opportunity to visit integrated tradeshows that exhibit the products and services relevant to the industry or profession. In many ways, trade exhibitions are the perfect modern-day marketplace where buyers and sellers meet in a congenial environment without pressure. If the right number of buyers (in this case association members) are

present, sellers (being the exhibiting or sponsoring companies) are pleased with their investment in exhibition fees, trade display costs, staff time and travel expenses. Further, trade exhibitions can provide a significant revenue stream for the association.

STAFF MUST RUN EVENTS WITH VOLUNTEER INPUT Again, the importance of the Board of Directors employing a CEO to run the association needs to be emphasised. Volunteers are tremendously essential regarding the technical component of business events, but they are busy with their day jobs and should not be relied upon to issue or follow-up speaker invitations or arrange logistics.

IN A NUTSHELL There is powerful synergy between associations and the business events sector. Associations are consistent and stable clients for the many suppliers involved with business events - and without these suppliers, associations could not put on their core activities. Associations will always exist because it is human nature to mix and learn together on matters of common interest. The investment that associations make in developing themselves to run events will be repaid many times in future years. If you are a genuine association, you must have a robust program of business events at the heart of your member services.

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AUSTRALIAN ASSOCIATIONS LOOK TO BOOST PERFORMANCE THE 10TH EDITION OF THE ASSOCIATIONS FORUM HELD AT THE ADELAIDE CONVENTION CENTRE HIGHLIGHTED ISSUES IN THE MATURE AUSTRALIAN ASSOCIATIONS SECTOR WHILE GIVING ADELAIDE AN OPPORTUNITY TO SHINE. WORDS: JENNY SALSBURY

Fresh Produce

A curious mind is essential today in the shifting world of associations, and there is none more curious than the Australian-based “not-for-profit” sector that gathers annually at the Associations Forum. The 10th edition of the two-day event, attracting 350 attendees, was held at the Adelaide Convention Centre in Adelaide, South Australia this year. Led by the ever energetic and extremely welcoming John Peacock, general manager of the organisation, the mission of Associations Forum was themed “Bringing associations together to boost performance”, and the programme did just that. Covering the general themes of good governance, membership and marketing whilst keeping relevant to changing demographics, the speakers brought

to life some niche aspects as well as some big, dramatic and truly ambitious change campaigns highlighting the risks of “doing nothing”. Peacock included a wonderfully managed “Get to Know You” session dedicated to first-time attendees. Running just prior to the main welcome reception, it was a good ice breaker where friendships and connections were formed as folks introduced themselves to the whole group, enabling much more to be gained from the event experience, which could often be a little daunting for a first timer. Deny Correll of the Associations Forum made everyone feel right at home with a personal introduction of the South Australian (SA) region, which is rich

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Adelaide Convention Centre

in incredible soil producing minerals, fabulous wine and its own style of cuisine. The Minister, the Hon. Martin Hamilton-Smith MP, South Australian Minister for Investment and Trade, showed a real understanding of this specialised world. Having run his own association back when he was a small business owner, he spoke about the “Goliath of Government” who would be so poorly informed without the benefit of association relations. Seeing these benefits, he went a step further and outlined incentives available to attract associations to set up in SA. The local government appeared to truly appreciate the value of getting together with these industry bodies over issues in their areas, and is well aware that its investment is capable of stimulating industry, trade and jobs. Following right on was Steve Durkin, who as CEO, led the established Engineers Australia organisation into an effective and relevant organisation truly representing the profession and making its professionals feel relevant and involved. With his corporate background in the fast-paced world of retail banking,

“Associations represent a very important market sector for us, but [Associations Forum] gave us the chance to let them experience the Adelaide Convention Centre as a delegate.” Coffee Break

ALEC GILBERT Chief Executive Adelaide Convention Centre

he was not afraid of having “The Big Conversations” needed to transform an association, namely: Building a robust leadership platform Focusing on key strategies Creating a burning platform for change How he did it, things he could have done better, and big change in other types of organisations – were all teased out in a lively panel discussion together with Pauline Vamos, CEO of Association of Superannuation Funds and Linda Noble, CEO of Governance New Zealand.

Recognising the number of healthcare sector organisations, one session questioned the challenges they faced. There was clearly a broad spectrum of organisations, ranging from very small groups of rural healthcare workers to specialised new branches of sciences and big established colleges with Asia Pacific remits. There was also a session on the aspects of running conferences, despite the fact it was repeated in many contexts how it was really one of the biggest revenue streams for most (up to 90 percent in some groups). Needless to say, it was a full attendance. PCO Arinex’s CEO

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ADELAIDE SHINES The Adelaide precinct by the River Torrens provided a great backdrop for the activities throughout the days of the forum. At the welcome reception, Alec Gilbert, chief executive of the Adelaide Convention Centre made the point that hosting the 10th Associations Forum National Conference provided a great opportunity to showcase the venue’s new West Building, which is the first stage of the AUD 400 million (USD 300 million) redevelopment that will be fully completed in 2017.

Closing keynote session

Roslyn McLeod and four organisations from different industries shared tips on streamlining the workload, ensuring volunteers did what they did best in content, and leaving logistics to those best managing that aspect. Staying relevant was a clear undercurrent throughout the forum. Running alongside the main programme in the exhibition hall was a really imaginative area called “The Learning Lab”, which provided 30-40 minute bite-sized presentations with interactivity achieved by placing small audiences on high tables and complemented by DoubleDutch’s conference app. Most of these sessions covered the more technological aspects of management and online engagement, but also had slots on communications, personal development and running mentorship programmes. A theme within this area was how to digitally measure activity to do it better the next time.

“Associations represent a very important market sector for us, but this event gave us the chance to let them experience the Adelaide Convention Centre as a delegate.” Gilbert further shared: “The conference also included a site tour of the recently completed, iconic South Australian Health and Medical Research Institute

Building, the first part of what will be the largest medical research precinct in the southern hemisphere by 2018. We enjoyed hosting the event and I think our delegates were impressed with what they saw and experienced!” Associations Forum’s Peacock emphasised that the cohesiveness of the city was “was very much appreciated with the special option of tours and private dinners”. He further announced a greater involvement in the Asian region, with the connection to Philippines Council for the Advancement of Association Executives (PCAAE) represented by founding chairman Bobby Peralta and the ASAE’s Great Ideas Forum running in Hong Kong from April 10-12, 2016. Singapore’s MICE association SACEOS was also represented at the meeting by Ong Wee Min.

Jenny Salsbury is the CEO at IMC Convention Solutions, an international marketing consultancy for organisations in China wishing to attract international events to their cities, venues and destinations, and for international organisations wishing to attract Chinese delegates. She has over thirty years of experience in destination and convention centre marketing, specialising in international associations and strong personal connections in meetings industry organisations. Contact Jenny at jennifer@imc-conventionsolutions.com

There was also plenty of time planned for delegates to continue their learning. Delegates could meet with sponsors during networking breaks held within the “sold out” 50-stand exhibit area. The catering service offered by the Adelaide Convention Centre showcased exceptional local produce and met the high expectations of today’s conference delegate.

Opening keynote panel

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ADVERTORIAL

Korea: Infinite Rewards In

recent years, Korea has become a highly-popular incentive travel destination – particularly with its Asia-Pacific neighbours – for the many rewards the country and its unique culture offers. Korea’s distinctive culture has garnered fans across the globe, drawn to everything from Korean fashion and cosmetics to pop music and television programmes; all of which has raised the country’s profile and made it an alluring reward destination for business visitors. In response to this growing interest, the Korea Tourism Organization offers special support packages to both assist and add motivation to anyone considering the country for incentive travel. Designed to appeal to a broad range of interests and activities, the KTO offers a range of incentive programmes, including K-Experience, Teambuilding, Theme Parties, Korean Cultural Experience, and Special customisable programmes. K-Experience programmes bring Korean pop culture fans in direct contact with the source of their interests, such as TV drama filming locations or pop concerts. Meanwhile, Teambuilding activities bring co-workers together through games such as paintball, horseback riding, or ziplining, while Themed Party options include fully-catered events at the nation’s five-star hotels, boat parties, and wine trains. Those in search of a uniquely-Korean cultural experience can try their hand at Korean-style fishing, or participate in one of the nation’s many colourful festivals. Finally, the Special programmes provide an opportunity to visit Korea’s top medical or cosmetic clinics,

enjoy a relaxing spa, or participate in industrial tours of the nation’s major companies.

Shark Tank Dive Experience

Corporate travel managers who opt for any of the above will find themselves in good company: last year, Amway brought 17,556 employees to six Korean destinations for hallyu, shopping, and cultural experiences. In 2011, Seoul and Jeju Island welcomed 10,860 employees of Chinese firm Baojian – the latter location being the site of their In annual conference. That same year, 7,884 employees of Herbalife enjoyed several team-building programmes during their trip to Seoul and Goyang. Eligibility for KTO incentive travel programmes requires a minimum of 10 persons staying in Korea for at least two nights, with support packages varying according to region, eg – Asia or further afield, or group cruise visitors. Financial support is available for items such as souvenirs, welcome events and performances, admission to attractions, teambuilding and experience programmes, surveys, and more. To learn more about KTO incentive programmes and support, please visit www.koreaconvention.org. The Korea Tourism Organization will be on the road at the following locations and dates: Aug 31 – Singapore (The Fullerton Hotel) Sept 1 – Jakarta Sept 3 – Manila (Fairmont Makati) Sept 10 – Taipei Oct 6 – Kuala Lumpur Dec 2 – Hanoi Dec 4 – Ho Chi Minh

Paintball Survival Game

To learn more about upcoming road shows and media and buyer tour opportunities, please contact:

Mr. Ham Chang Ho Korea Tourism Organization Email: ktoham@knto.or.kr Phone: 82-33-738-3303

AUG 2015

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AFECA COMES OF AGE

THE 10TH ANNIVERSARY OF THE ASIAN FEDERATION OF EXHIBITION AND CONVENTION ASSOCIATIONS MARKS THE START OF A GREATER PUSH FOR INDUSTRY PROFESSIONALISM. WORDS: BEN JORDAN Spring 2015 saw the Asian Federation of Exhibition and Convention Associations (AFECA) celebrate its 10th anniversary in Seoul, with a programme that included not only this year’s Annual General Meeting (AGM), but also the first-ever AFECA awards and seminar. Held at Coex on April 29 during the regional business, travel, and culture-themed C-Festival, the expanded AFECA event, attended by over 50 delegates from 12 Asian nations, demonstrated a heightened phase of activity for the organisation, with regional cooperation for the sustainable development of Asia’s meetings industry as the core message to all present. “Now that we’re celebrating 10 years of AFECA, we’re starting to run,” affirmed incoming AFECA president Walter Yeh, also executive vice president of the Taiwan External Trade Development Council (TAITRA). Outlining the organisation’s efforts to boost both brand recognition and member awareness of AFECA, Yeh said: “This year, we increased our activity by adding an AFECA awards ceremony to our seminars, as well as the AEEC+ MICE Expo. This all starts from this year.” Founded in 2005, AFECA is a nongovernment organisation that strives to enhance Asia’s global competitiveness by bolstering cooperation, networking, and knowledge-sharing between its members across Asia. Today, it represents 5,000 MICE associations in Asia through 28 association members. AFECA events allow members to share

information, network, and create business opportunities for one another. The Seoul AFECA gathering was able to take advantage of the C-Festival, an 11day Asia Pacific six-nation promotional fair, which had many similar aims and even contributors. “We chose Seoul because Korea has been an important association member,” said Yeh. “We had several member countries participating in this festival. It was a very good and creative event.” In addition to annual joint meetings with the International Association of Exhibitions & Events (IAEE) – which has doubled in frequency this year – AFECA “plays matchmaker, bringing American or Europeans together with the Asian business industry” and thus “connecting Asia with the rest of the world”, said the president. While it is steadily joining the ranks of similar organisations such as the IAEE and ICCA, Yeh acknowledged there is still plenty that both AFECA and its members need to do to achieve mutually-beneficial aims, including encouraging young professionals to join, staying on top of digital trends as the number of online trade shows increases, and finding ways of better organising affiliated events in each member country – all seen as important industry drivers. The surge in activity for AFECA in 2015 is seen both as a means of addressing these challenges through advanced communication among members as well as an indicator that

“Now that we’re celebrating 10 years of AFECA, we’re starting to run. This year, we increased our activity by adding an AFECA awards ceremony to our seminars, as well as the AEEC+ MICE Expo. This all starts from this year.” WALTER YEH Incoming AFECA President EVP, Taiwan External Trade Development Council

regional associations are increasingly seeing the merits of membership. “While we work with international organisations, we are truly an Asian organisation, here for the benefits and interests of Asia,” said Yeh. “Asian members have to work together so that we can enhance our level of professionalism. We will learn and share from each other.”

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KOREA GETS IN ON THE ACTE

THE ASSOCIATION OF CORPORATE TRAVEL EXECUTIVES INTRODUCED ITS EDUCATION FORUM TO THE KOREAN MARKET THIS YEAR, IN RESPONSE TO THE MARKET’S GROWING NEED FOR BEST PRACTICES. WORDS: BEN JORDAN

“The primary goal of this forum was educational. We aimed to introduce trends and best practices from buyers and suppliers in Korea, and in order to encourage dialogue amongst attendees, we even chose to run most of the forum in Korean.”

With more major players in the Korean corporate travel scene keen to adopt best practices as outbound demand continues to grow, the stage was set for the country’s first ACTE (Association of Corporate Travel Executives) Education Forum. Held at the newly-renovated Best Western Premier Seoul Garden on March 26, the event attracted around 60 local and international corporate travel professionals including corporate managers, service providers, and press. Key topics of discussion included current travel trends in tourism, airline corporate travel policy, hotel programme innovation, and the importance of adopting the RFP process. Both audience and speakers hailed from various notable industry backgrounds, including Hyatt, China Eastern, Lufthansa, and Doosan Group, among others. There were also panel and round-table discussions, allowing attendees to network and address key industry issues. Responding to the question of why companies in Korea generally do not use the RFP system for their corporate travel, Bannie Kim of MECI International, said, “Rather than assigning in-house travel managers, here in Korea, corporations tend to work more with travel agencies.” Kay S. Lee, senior director of global sales for Hyatt in Seoul, agreed. “Discussion about the corporate travel industry is still just beginning here. However, as corporate travel continues to grow, it becomes even more important for both Korean buyers and

GREELEY KOCH Executive Director ACTE

suppliers to educate themselves on best practices and methodologies adopted around the world.” Lee cited the enormous growth potential for the Korean corporate travel market and expressed her enthusiasm for the forum and further regular engagements. “I’m very happy that ACTE has come to Seoul, and look forward to the further growth of the local industry.” A total of 45.4 million inbound and outbound passengers passed through Incheon International Airport in 2014, according to the airport’s own statistics, reflecting a 9.7 percent increase over the previous year and a 35.9 percent increase from 2010. In addition to that increase is a change in travel behaviour, said Yumi Lim, customer relationship manager for China Eastern. “People are taking what they’ve learnt from leisure travel and applying those ideas to corporate travel.” ACTE executive director Greeley Koch emphasised that the organisation’s

mission with this first event in Seoul was to create awareness and build inroads for future events. “The primary goal of this forum was educational. We aimed to introduce trends and best practices from buyers and suppliers in Korea, and in order to encourage dialogue amongst attendees, we even chose to run most of the forum in Korean.” Koch added he was “very pleased” with the Seoul event, and emphasised ACTE’s commitment to spurring future growth in the awareness of corporate travel management. ACTE previously held its regional Asia conference in Singapore for 12 years, before hosting it in Hong Kong for the first time in 2014, which saw an attendance of 450. When asked about the possibility of hosting the conference in Korea within the decade, Koch said: “If we can see that there is a progression locally, they want to continue to learn about corporate travel, then we will work on making this (Korean conference) an attractive event to the regional members. What we will do between now and then is start the dialogue.”

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#Knowledge SPECIAL

WHAT YOU NEED TO KNOW WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL KNOWLEDGE SECTION. GO DIGITAL WITH US BY ACCESSING FULL VERSIONS OF THESE ARTICLES ONLINE.

SUE FERTAL TOOMEY Director, Events and Conferences The Economist Group, Asia-Pacific

FIND THE ROI SWEET SPOT ONE CAN ONLY DELIVER AN EVENT SPONSORSHIP OBJECTIVE IF IT IS FULLY KNOWN OR UNDERSTOOD FROM THE BEGINNING. It sounds straight-forward enough: “deliver ROI and you’ll have a satisfied sponsor who renews.” But the best of intentions can lead to failure if both sponsor and property are not completely aligned in terms of the end goal. How can one deliver an objective if it isn’t fully known or understood? Sometimes the issue lies with the sponsor not having a well-defined objective. Or the property may not be asking the right questions that would prompt the sponsor to give critical insight around

its goals. Regardless, if the property is interested in achieving success, it must make priority number one identifying and understanding the sponsorship objectives clearly from the start. This begins with addressing basic questions with the sponsor: “What will success look like? How will it be measured? How can the outcome be influenced?” Properties often focus on meeting sponsor objectives at all cost. But even more critical to the long-term relationship with that sponsor is ensuring audience expectations are met. The audience is the foundation—the base—without whom there is no future sponsorship. This discerning group will quickly form opinions based on their experience, resulting in positive or negative feedback, often shared via social media posts, word of mouth and a decision on whether or not to attend again. Read the full article online at bizeventsasia.com/knowledge-eventsponsorship-ROI

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ENGAGE SPEAKERS THE RIGHT WAY A COMPREHENSIVE SPEAKER ENGAGEMENT AGREEMENT WOULD DETAIL ALSO MINIMISE RISKS OR UNWANTED SURPRISES. VICKI HENG Director Vicki Heng Law Corporation vicki@vickiheng.com

Copyright – In most cases, the speaker will provide his own presentation materials, such as a video or slideshow. Copyright automatically subsists in these materials upon creation, and permission must ordinarily be sought before these materials may be reproduced or distributed by another party. In other words, the planner should seek a licence of the copyright and the speaker agreement should ideally spell out the terms of the licence. Warranties – Usually, a speaker would simply turn up and make his presentation. Even if his slides were to be given to the planner beforehand, nobody quite knows what exactly he will say to the audience. The speaker engagement agreement should have standard warranties that the speaker will not make any defamatory or incendiary comments, as that would put the planner and event in negative light. The speaker should also warrant that the content of his presentation is original and does not infringe any third-party intellectual property rights. Another common warranty is that the speaker will not use the session for self-promotion. Indemnity – Should a speaker violate the warranties mentioned earlier, the agreement should state that he indemnifies the planner for any damages arising from his actions or if he is a no-show. This ensures that planners are reimbursed for losses caused through no fault of their own. Read the full article online at bizeventsasia.com/knowledgeengage-speakers

UNDERSTANDING ASSOCIATIONS

TANIA GOODACRE Events Manager Australian Trucking Association

WHETHER YOU ARE DELIVERING AN EVENT FROM WITHIN AN ASSOCIATION OR AS OUTSOURCED HELP, THERE ARE THINGS ABOUT THE UNUSUAL MARKET THAT YOU MIGHT NEED TO KNOW.

Tips for dealing with an event committee:

Having worked for associations in Australia for 14 years now, I enjoy the feeling of being an events professional inside a professional association. However, delivering events for associations is very different from corporate companies. Associations have different resources, structures and goals, and dealing with them can be both stressful and incredibly rewarding. Budget – Yes, I know everyone has one (or should). Meeting the budget is often a major Key Performance Indicator (KPI) for event planners. Event planners should never hesitate to give suppliers the ballpark budget – this will allow them to make appropriate suggestions for your event. Committees – Most associations have committees that event planners need to interact with. Committees are often made up of time-poor volunteers who need information in a concise, informative way.

with the committee, including a schedule of the meeting dates, tasks and due dates. This will clearly indicate roles and when committee members need to be available. with irrelevant details, i.e. the colour scheme of the event. Keep the details that you share with the committee within the ToR. meetings, and distribute them in a timely manner after. Remember to highlight actions that the committee have agreed on, especially if you are expecting information from them. Members – One of the wonderful things about working in an association is the interaction with its members. Members are often interested in their industry association and its activities. This is quite prevalent with regards to events. Expectations, however, must be managed – just because they firmly believe that it would be better in one idea. Learn to be proactive about what you can and cannot achieve for your association through an event. Read the full article online at bizeventsasia.com/knowledgeunderstanding-associations

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PAYING IT FORWARD TAKING THE TIME TO HELP OTHERS CAN LEAVE YOU FEELING AS IF YOU HAVE MORE TIME, NOT LESS.

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#TalentAndMentor

As a parent of two teenagers, I have many sleepless nights wondering how I can help my kids prepare for their future. It is a question that nags at me often. While the world continues to become more complex and technology reshapes how we live and work, I realise more and more that today’s students need skills that I never had to learn and they will compete for jobs that do not even exist yet. When I expressed an interest in hospitality, my parents arranged a work experience in a hotel before committing to enrolling me in a school. This was long before student CVs became a reality. The experience was called an apprenticeship at that time. Taking in youths for training has been in practice since the beginning of mankind. Someone from the older generation takes a younger person under his wing with the key being not just the training, but the relationship. The connections made helped to build a bridge to pass on a compass for life. This is ultimately what students need from us today. Since we may not have the opportunity to pass on our (soon to be obsolete) technical skills to the next generation, we can help young people achieve their potential and discover their strengths by sharing our experiences. This is ultimately the oldest form of teaching that is mentoring today. I was very fortunate to have attended the Ecole Hoteliere de Lausanne (EHL) in Switzerland. EHL has one of the original and best known alumni networks in hospitality. Its alumni chapters provide support and advice around the world for its graduates. It is a well-known saying that if you went to EHL that you have connections everywhere! I would never have been able to flourish in the early years of my career without the support and guidance of my fellow EHL alumni. No matter where my posting was, there was always an EHL alumnus willing to meet with me

or introduce me to someone that could help. As a result, I too am an active member of the EHL alumni and have mentored aspiring hoteliers over the years. It is a contribution to my industry that I value deeply. It is my way to be able to “pay it forward”. I recently read a very interesting article published in 2012 by the Harvard Business Review. It asked: “Does giving away your time make you feel as if you have more of it? Is the secret to productivity being more charitable? The finding: spending time helping others leaves people feeling as if they have more time, not less. The social connection, the meaning, or the enjoyment associated with helping others that made the subjects feel more relaxed about their time. People who give time feel more capable, confident, and useful. They feel they’ve accomplished something and, therefore, that they can accomplish more in the future. And this self-efficacy makes them feel that time is more expansive.” For me, this is proof positive of the beneficial effect that mentoring can have. Whether on the giving or receiving end, a mentoring partnership can be rewarding to both parties personally and professionally. It is important to think of mentoring as both a long- and short-term arrangement and not to assume that you don’t need a mentor because you are successful or experienced in your field. Mentoring is certainly not only for the young. We can all benefit from a mentoring partnership in different phases of our lives and careers.

Christine Gamarra is director of operations, Asia Pacific for LRA Worldwide, a Customer Experience Measurement (CEM) firm with extensive expertise in the MICE segment. To learn more, contact Christine directly at christine.gamarra@lraworldwide.com

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Spending time helping others leaves people feeling as if they have more time, not less. The social connection, the meaning, or the enjoyment associated with helping others that made the subjects feel more relaxed about their time. People who give time feel more capable, confident, and useful. CHRISTINE GAMARRA Director of Operations, Asia Pacific LRA Worldwide

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TCEB

Join Mountain CSR Enhance the value of your events in Thailand

hailand never ceases to develop innovative ideas and activities to engage your events with local communities, which will eventually enhance the value of your events. By incorporating the country’s geographical, ecological and cultural diversity, the activities in Thailand are varied to suit your preferences and requirements. Famed for its stunning mountain range, unique “Lanna” culture and color of the hill tribes, northern Thailand with Chiang Mai as its main destination is now welcoming your group to join “Mountain CSR” to boost its forest

ecology. It is not a planting of saplings as most people would imagine but a reforestation through “seed bombing”, which is a moment you should not miss. Under the guidance of Eiw Mien hill tribe, seed bombing is an unconventional but very simple method that brings great future rewards for the forest. Using a slingshot and your arm strength, you aim and shoot a seed covered in a small lump of clay and other organic materials into a valley. Once rainy season arrives, the offshoot will burst forth, ready to grow into a tree. Imagine the number of trees you will be growing for the future using a slingshot to “seed bomb” several times. It brings as much fun as satisfaction filled with ecological contribution to your team.

The mountain range of northern Thailand is home to a variety of flora and fauna, hill tribes, and serves as a very significant watershed in the country. Bringing your team to help reforest the area not only engages you with the local community but also helps sustain the environment as a whole. The Thailand Convention and Exhibition Bureau (TCEB) is ready to facilitate this memorable activity for your events.

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ARK M T RES AND E T S IN ARIETY O O D W NTS V N A L VE AI E H S Y. T S T I E W L O N A H USI PIT S B O H IT WIT ENTIC H UNS TI AR I H H T SAN AUT NG | STIE

KRI RDS:

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TRUE ELEMENTS TRAVELLING WITH AN INTIMATE GROUP OF BELGIUM BUYERS FROM BANGKOK TO KRABI SHOWS SANTHITI ARUNSIT THE PERFECT MIX OF ELEMENTS NEEDED FOR A MEMORABLE INCENTIVE EXPERIENCE. Earlier this year, Thailand turned its focus towards Belgium as a potential source market for business events. Leveraging Thai Airways-operated direct flights to and from Brussels, the Thailand Incentive and Convention Association (TICA), together with the support of the Thailand Convention and Exhibition Bureau (TCEB), created a unique and intimate familiarisation experience for six potential incentive and event buyers from Belgium. It comprised of two nights in Bangkok followed by four nights in Krabi, with local destination management company (DMC) Stream Events Asia managing all ground services for the group. “Several international organisations and associations are located in Brussels, and with direct flights operated by Thai Airways, we believe it is a potential market for Thailand,” said Prapaphan Sungmuang, general manager of TICA.

BANGKOK The buyers were treated to a time of their lives upon arrival into Bangkok. Upon checking into Sofitel So Bangkok, a luxurious property with unique and architecture and themed accommodation created around the five elements of water, earth, wood, metal and fire, the buyers were treated to a Thai massage to relieve jetlag after their long-haul flights. The programme in Bangkok officially started on a high note with a breakfast cruise on the River of Kings – on board “Manohra Cruise”, a classic teakwood rice barge operated by Anantara Bangkok

Resort & Spa. The hour-long cruise brought buyers along the Chao Phraya (also known as the life vein of Bangkok) with sight of historical landmarks such as the Holy Rosary Church and the cast iron Memorial Bridge, before disembarking at the pier situated close to the Grand Palace. Often considered a must-visit landmark in Bangkok, the Grand Palace and the Reclining Buddha at Wat Po is naturally a popular sightseeing attraction for incentive and convention visitors. Buyers escaped the warm city heat as Stream Events Asia thoughtfully prepared Tuk-Tuks (local motorised tricycles) for rides between the two adjacent temples. At Wat Po, buyers experienced a Buddhist ritual known as “Tam-Boon”, which is the act of making merit. Buyers offered useful household items such as rice, cooking oil, and juice to the monks and made donations to the underprivileged. The group presented the offerings to the monks by hand and were in turn blessed for happiness and peace. The ritual ended when the monks sprinkled drops of cleansing water on the buyers – a symbolic gesture of removing bad luck. After a day of exploring the historical landmarks in the city, buyers got down to business in a buyer-meet-seller tabletop session held at Shangri-La Bangkok. Comprising 15 local businesses comprising destination management companies (DMCs), hotels and venues, the session involved a 45-second pre-recorded creative video clip about each seller and its products. The prerecorded video clips expressed the creativity

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everal international organisations and associations are located in Brussels, and with direct flights operated by Thai Airways, we believe it is a potential market for Thailand.

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Long tail boat

PRAPAPHAN SUNGMUANG General Manager Thailand Incentive and Convention Association Releasing mud crabs for CSR

and vibe of the presenters, a great way to break the ice and stimulate better business conversations. “The quality of the buyers is impressive, and it’s impressive to see “A-list” buyers of quality and not just quantity. Having six top quality buyers here is testament to the fact that confidence has been regained in Thailand and it’s good to see these top brand incentive houses coming to Thailand and looking to bring their business here, and show that confidence is back in the destination,” said David Barrett, executive director of events at Amari Watergate Bangkok & Amari Pattaya. Other sellers were there at the table-top session specifically to meet with buyers from the Belgium market. “Our company is focusing on the German speaking market, and for us the Belgium market is also the right market on the European map,” said Tobias Fisher, director of business development for Go Vacation Thailand, one of the largest DMCs in Thailand specialising in the German speaking market. It is the first time visiting Thailand for Claire Gennart, groups and incentive manager of Thomas Cook Business 40

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Incentives, and it has exceeded her expectations. “The contrast of history and modern elements of the city really stands out for me the most. Along with the hospitality of the Thais, which is legendary. That’s what I really appreciate in all the contacts made – from the hotels to sellers. In incentives, what’s important is the level of quality, and I think you can find that in every aspect in Bangkok and Chiang Mai. We saw several nice hotels such as the Peninsula, Shangri-La, and Sofitel So Bangkok. In terms of activities, you can do a variety of them in Bangkok – through local markets, the river and the cruise – plus the authenticity of the people. I think it has everything to offer for incentives,” she said.

KRABI The group flew to Krabi after a fulfilling itinerary in Bangkok. Krabi holds a contrasting difference: a beautiful province on the west coast of southern Thailand made up of over 80 smaller islands such as Ko Lanta and Phi Phi, popular destinations for adventurous yachtsmen, scuba divers, snorkelers, and day-trippers from Phuket. After a flight that took over an hour, the group arrived at Krabi International

Airport and immediately went on board a Junk Boat for a sunset cruise. A two-storey junk boat equipped with a cocktail bar and comfortable lounge seats, it could accommodate up to 35 guests with full catering service. Owned by a local fisherman, it is the only one of its kind available for private chartered groups. Sailing along the coast of Krabi over a course of three Tuk-Tuk ride

On board a junk boat

One will often associate Krabi with outdoor water-based activities, and that was exactly what the buyers were treated to. Despite the start of the monsoon season, buyers were blessed with good weather as the boat took them to several coastal islands. One of the main highlights was kayaking at Thalane Bay, one of the most beautiful mangrove forests in Thailand. Located about 20 kilometres from Krabi Town, this section of the coast is covered in dense foliage that surrounds all caves, cliffs and amazingly-shaped Karsts. Through kayaking, buyers could discover the smallest of inlets, caves and hidden lagoons in the area, all under the dense jungle foliage to keep cool. Krabi’s coastline is one not to be missed, and no better way than to experience it all on a kayak.

The activity rounded up with a fresh seafood lunch on a private island called Koh Nok. In the evening, Stream Events Asia took the group to a hill behind Ao Nang for a sunset cocktail and dinner. The group first stopped at Hilltop Restaurant, an al fresco dining experience atop the hill overlooking the coastline, before stopping for dinner midway down the hill at Laelay Grill Restaurant, a newly-opened restaurant touted as the new icon of Krabi.

GIVING BACK Thailand places a strong emphasis on sustainability and giving back to the local community. This is evident as familiarisation visits, be it for the media or buyers, often include a rich corporate social responsibility (CSR) element within the programme. Buyers started off at a local wet market in Krabi town where they got to experience

the local way of life. The market offers fresh vegetables, fruits and fresh meat. The group hopped onto a long tail boat departing for “Ko Klang”, a local Muslim fishing village now promoted as an eco-tourism village where buyers rolled up their sleeves and helped paint batik, assemble fisherman boats, and make pancakes. After lunch, Stream Events Asia put together a team-building activity for a group of 50 guests with a game of treasure hunt around the island, along with some handicraft activities. Buyer Anne Cormond, managing director of Preference Travel Team S.A., commented: “There are many things to do in Krabi. I think my clients will like the activities at the fishing village, like the Batik painting and the pancake making. The combination of Bangkok and Krabi is just perfect as Bangkok offers good shopping experience while Krabi offers many outdoor activities for groups.”

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he contrast of history and modern elements of the city really stands out for me the most. Along with the hospitality of the Thais, which is legendary. That’s what I really appreciate in all the contacts made – from the hotels to sellers. In incentives, what’s important is the level of quality, and I think you can find that in every aspect in Bangkok and Krabi. ANNE CORMOND Managing Director Preference Travel Team S.A.

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hours, buyers cruised along famous beaches such as Railay Beach and Phranang cave beach as well as local islands. During the journey, soft drinks, alcoholic beverages and fresh seafood barbeque were enjoyed while watching the sunset at the seascape. At the end of the day, buyers checked into Sofitel Phokeethra Golf & Spa Resort, a luxury French-Colonial resort located in the lush tropical garden perched on Klong Muang beach with its own golf course.

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HEARTFELT CONNECTIONS A FAMILIARISATION PROGRAMME IS ONLY AS GOOD AS ITS HOSPITALITY – AND THAILAND SHOWS BIZ EVENTS ASIA THE TRUE MEANING OF GOING THE EXTRA MILE. WORDS: KRISTIE THONG The Thailand Convention & Exhibition Bureau (TCEB) has long shown the country is undeterred by obstacles in its way. Despite unforeseen challenges, the country has seen a steady climb in inbound business event visitors. In the first half of the 2015 fiscal year (from October 2014-March 2015), Thailand welcomed a total of 476, 079 business event visitors, of which close to 50 percent were from the meetings and incentive travel sector. By the end of 2015, Thailand is hoping to welcome 1 million business event visitors. The bureau’s countless initiatives and extensive familiarisation programmes have played a huge part in introducing the unique characteristics and activities of Thailand’s five MICE cities – Bangkok, Chiang Mai, Pattaya, Phuket, and Khon Kaen – to the industry. The familiarisation programmes vary, from dedicated buyer programmes to mass media itineraries for all parties of the business events industry to experience Thailand’s charm. One such familiarisation programme is Connections Plus, which has always placed a strong emphasis on inviting corporate end users for this annual event. Having visited Phuket and Khao Lak in 2014 and Krabi the year before, the 2015 edition held this June picked Chiang Mai and Bangkok as the showcase destinations. Besides Connections Plus celebrating its 10th anniversary this year, the familiarisation programme had a particularly special touch as it involved a strong partnership with Singapore’s MICE association SACEOS. As an integral part of the Asia Meeting & Incentive Travel Exchange (AMITE) and Singapore MICE Forum 2015, buyers from long-haul markets were invited Lanna Renaissance” showcase at Le Coq d’Or Restaurant

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CEB has done a beautiful job to wow the buyers. In every location, they created special moments that we could share with our families, friends, colleagues and business associates.

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ANGELA WONG Director of Global Accounts HelmsBriscoe

to participate in the Connections Plus programme in Chiang Mai and Bangkok prior to the events in Singapore. Through the partnership with SACEOS, TCEB aimed to 1) promote intra-ASEAN business events travel and raise awareness of ASEAN, 2) further grow top source markets such as Singapore, Malaysia, Philippines, China, India, Japan, Korea, Australia and New Zealand, and 3) reach out to longhaul markets such as the US, Canada, Germany, UK, France, Switzerland, Poland and Eastern Europe. “At TCEB, we believe that experiencing new destinations means forming new connections. The TCEB team is passionate about building connections between meetings and incentive organisers, and Thailand’s best and professional MICE industry operators,” said Supawan Teerarat, vice-president and CMO of TCEB.

A WORLD OF EXPERIENCE TCEB arranged an extensive range of activities for the group of over 80 delegates comprising corporate end buyers, event company professionals, and media. Working with Standard Tour Co., Ltd, a Thai destination management company (DMC), the programme kicked off with delegates arriving in Chiang Mai and immersing themselves in the rich culture and eco-tourism of Thailand’s “Rose of the North”. First checking into Sib San Resort & Spa Maetaeng, delegates quickly learnt that the resort is well situated within an eco-tourism site. From an elephant conservation park to activity zones such as a zip-line

and ATV (all-terrain-vehicle) and white water rafting course, delegates picked their preferred activities and enjoyed two adrenalin-filled days in the sun. The official welcome reception was held at the resort. Delegates were given hill tribe attires ahead of the evening, which sought to highlight Chiang Mai’s rich Lanna heritage and culture through entertainment and authentic cuisine. It was not all fun and games. Delegates met with 40 business event suppliers from Chiang Mai at the Khum Kham International Convention Complex and also had a networking lunch at the venue. Some local hotels were keen to gain more exposure from this group of buyers. Le Meridien Chiang Mai did so by showcasing a variety of hands-on dessert stations, while Shangri-La Chiang Mai brought delegates on a culinary tour of the hotel that demonstrated its diverse food and beverage offerings. One evening, delegates entered a large field within the Le Coq d’Or Restaurant compound for a “Lanna Renaissance” showcase. Properties in Chiang Mai set up their best display of a banquet table set-up, and invited delegates to vote for their favourite set-up. The programme in Chiang Mai ended with a CSR activity that saw delegates building chicken coops and spending time with the children of a local school, Khiri Khet School. Despite a packed schedule, delegates found sufficient time to rejuvenate thanks to the options provided by TCEB and Standard Tour. Upon reaching Bangkok, delegates could choose to learn Thai arts and crafts, attend a cooking class, indulge in a spa session, or take time for themselves. After hours of relaxation, delegates met with 40 business event suppliers from all of

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Rich cultural experience at the welcome reception

Thailand. Comprising a mix of DMCs and event companies, hotels and resorts, and venues, the table-top session was held in the Chao Phraya Ballroom of Anantara Bangkok Riverside Resort & Spa. The Connections Plus 2015 concluded in a gala dinner hosted at Shangri-La Hotel Bangkok, where aerial performers and dancers along with a live band left delegates dancing long after the night was over.

CONNECTED THROUGH HOSPITALITY Allan Chew, general manager of corporate and MICE for Poloair Holidays Shanghai Ltd., was most impressed with Thailand’s Fast Track MICE Service. It was the first time he has encountered such a service despite having visited Thailand before, and he believed it is “very good for corporate groups”.

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What stood out for many of the delegates was the hospitality of the Thais, which echoed perfectly the theme of this year’s Connections Plus programme: Exclusively Yours. TCEB representatives from the head office as well as in-market representatives accompanied the group every step of the way, while the guides from Standard Tour went the extra mile to ensure every delegate was satisfied.

“TCEB has done a beautiful job to wow the buyers. In every location, they created special moments that we could share with our families, friends, colleagues and business associates,” said Angela Wong, director of global accounts at HelmsBriscoe, based in Singapore.

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“I enjoyed the activities TCEB planned for us. It was a perfect mix of team-building activities for incentive programmes.”

TCEB, we believe that experiencing new destinations means forming new connections. The TCEB team is passionate about building connections between meetings and incentive organisers, and Thailand’s best and professional MICE industry operators.

SUPAWAN TEERARAT Vice-President and CMO TCEB

Both Chew and Wong continued on to Singapore as part of the AMITE programme. Turn the page to read about the events that took place in Singapore.

White water rafting

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steady steer How an association’s drive for cHange and development transformed tHe business events industry in singapore. Words: Kristie tHong & louis allen

perhaps it was a painful realisation that asian competitors were getting ahead, and fast, while local industry professionals were in danger of stagnancy. perhaps it was the lack of industry accreditation that gave rise to unprofessional, cheaper and freelance event service providers. the industry reached a pivotal point in its lifespan – things had to change, and they did. in 2013, the singapore tourism board arranged for a secondment to saceos, appointing then assistant director of

capability and innovation, lilian Kuan, to catalyse major projects in talent development, industry relations and business development for the business events industry. Having managed national projects in industry productivity and capabilities for mice, travel and tourism, her understanding and experience was key to re-positioning saceos as a stronger industry association. with saceos predominantly headed by the exhibitions industry, a change saw the association electing a veteran in meetings and incentive travel as its 14th president. Janet tan-collis, chief executive officer of east west planners, brought to the table more than 30 years of experience in business events, and was a recognised pioneer of the incentive travel business in singapore. one of her passions was talent mentorship and training, a key that would support saceos’ future initiatives in education. with the help of a newly-appointed director in marketing communications, saceos clearly communicated its lobbying efforts to the wider audience every step of the way.

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ith saceos predominantly headed by the exhibitions industry, a change saw the association electing a veteran in meetings and incentive travel as its 14th president.

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Just some years back, many event planners in singapore had a rather lacklustre impression of saceos. while the industry association had been established way back in 1979 as the “voice and champion” of the business events industry, a general consensus was that the association failed to deliver on its promises. it could have been a lack of funds or resources, or the lack of a proper influence with the singapore government – the result was a disillusioned professional events industry that could not leverage resources from its association.

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Networking break

Biz Events Asia-moderated panel on integrated communications

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ingapore is a blend of different cultures with priority given to high levels of living, like in Switzerland. It is good to have that in a tropical place in an impeccable atmosphere.

SACEOS first made it easier for Singapore-based companies to acquire accredited Singapore Workforce Skills Qualification (WSQ) training. Providing fee support of up to 90 percent, SACEOS was appointed by the local Workforce Development Agency and Ministry of Manpower to act as a one-stop ETS centre assisting with training grant applications and approval. At the 2013 edition of Singapore MICE Forum, SACEOS introduced a MICE Open House where more than 500 students from 15 institutions met with companies and professionals from the industry. That was also the start of an increased focus on building awareness of the business events industry through career roadshows and industry internships.

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STRONG EFFORTS IN COLLABORATION

However, most efforts were pumped into partnerships with the right players. While boosting training and education through collaborations with institutions such as Republic Polytechnic, Nanyang Polytechnic and Marketing Institute of Singapore Training Centre, SACEOS built a stronger alliance regionally through MoUs signed with Thai Exhibition Association, Indian Exhibition Industry Association, and CCPIT Yunnan Sub-Council and KunMing Exposition Affairs Bureau – all in the name of creating joint activities and engagement joint-membership perks, and exchange of best practices.

JOF CALSTAS Director General, Board Member International Institute of Journalism and Communication

opened opportunities for SACEOS members to participate in face-toface Certified Meeting Professional (CMP) training in Singapore, along with an online programme to continue their preparation for the Convention Industry Council’s (CIC) CMP exam. In 2014, PCMA and SACEOS also provided an on-the-ground “train-the-trainer” Local delights at SMF 2015 dinner reception

One particular ongoing collaboration appears to be a far greater step – and in the right direction. SACEOS’ partnership with Chicagobased Professional Convention Management Association (PCMA)

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programme in Singapore, letting SACEOS members with the designation to provide support and training to those planning to take the exam in Singapore and the region.

Dinner reception of SMF on Sentosa island

BEYOND BORDERS

This year, a strong partnership between SACEOS and the Thailand Convention & Exhibition Bureau (TCEB) saw a total of 33 AMITE buyers experiencing destinations Thailand and Singapore. These buyers were part of a larger group in Chiang Mai and Bangkok for the Connections Plus familiarisation programme (read about it on page 42), before flying to Singapore for a few days of site inspections, business meetings and networking. These AMITE buyers also attended the first day of the Singapore MICE Forum, an annual conference organised by SACEOS. One of the AMITE buyers was Jof Calstas, director general, board member of the International Institute of Journalism and Communication based in Geneva, Switzerland. He told Biz Events Asia he participated in the

Singapore MICE Forum 2015

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his year, a strong partnership between SACEOS and the Thailand Convention & Exhibition Bureau (TCEB) saw a total of 33 AMITE buyers experiencing destinations Thailand and Singapore.

AMITE programme to find partners for the institute’s future events in Asia, particularly in Southeast Asia. Commenting on the programme in Singapore, Calstas said: “Singapore is a blend of different cultures with priority given to high levels of living, like in Switzerland. It is good to have that in a tropical place in an impeccable atmosphere.”

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Just as professional development and collaboration within Asia was crucial, so was raising the awareness of the Asian region to global counterparts to further grow inbound MICE business. The Asia Meeting and Incentive Travel Exchange (AMITE) programme started in 2014, hosting a total of 21 buyers from long-haul destinations such as North America and Europe. Rigorously qualified with the help of Questex Hospitality + Travel, a global business information company, these buyers met with 20 suppliers from seven Southeast Asian markets in focused face-to-face meetings.

SPOTLIGHT ON INTEGRATION With integration and innovation as the theme this year, the Singapore MICE Forum (SMF) was itself a strong example of an integrated effort. Once again supported by STB and PCMA, the two-day conference held at the Sands Expo and Convention Centre in July brought together a line-up of speakers and delegates from all over the globe. A look at the Singapore MICE Forum’s programme showed the integration of an industry that is not only allembracing, but stretches beyond the country’s shores. Attendees came from as far afield as Australia and Canada, representing entities such as Shanghai CTS, Clarion Events Asia, Koelnmesse, Experia Events, George P. Johnson,

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IAEE, IMC Convention Solutions, MCI, Thailand Incentive & Convention Association, Vancouver Convention Centre, and Korea MICE Association.

Felicity Zadro of Sydney-based Zadro Communications, Sue Henderson of EMC (also one of the AMITE buyers), and Joanna Ong-Ash from AIA Singapore.

SMF 2015 addressed the impact of integration on socio-economic, geo-political landscapes, and on the business events eco-system. Speakers gave their views and sat on panels discussing topics such as sustainability, technology and meeting design, the upcoming ASEAN Economic Community. Strategic media partner Biz Events Asia was fully on site, with publisher and managing director El Kwang moderating a panel on integrated communications, featuring

Within the same week prior to SMF, SACEOS also organised a number of master classes and accreditation workshops, while PCMA and STB, IAEE and AFECA held meetings.

Dinner reception of SMF on Sentosa island

The growing number of CMPs in Singapore is only one indication of SACEOS’ growing influence in the local business events industry. What has been most impressive is the foresight and efforts of its current leaders and members to successfully turn a longterm strategic plan into action – not solely for the benefit of Singapore but for the whole of Asia. For the past three years, SACEOS’ achievements have gradually steered the industry from stagnancy to a thriving landscape of thinkers.

VOICES FINALLY HEARD We often see the same vocal individuals steering discussions or asking questions at conferences, while delegates with less inclination to speak up in a crowd leave with their questions unanswered. At this year’s SMF, a clever web-based app called Pigeonhole Live broke the barrier of communication. During each session, delegates could log onto the app and post questions anonymously (or choose to leave their names). These questions will be listed under the title of the session, while other attendees could vote for questions they found relevant to move up the queue. Moderators or speakers on stage could also see the questions and the most popular ones listed at the top.

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ISLAND MAGNET HoSTING AMITE buyERS wAS A pERfECT wAy To SHowCASE wHAT’S To CoME AfTER THE REfuRbISHMENT of THE SINGApoRE RESoRT & SpA SENToSA MANAGED by ACCoR. The Singapore Resort & Spa Sentosa

“we were Interested to use this event as a teaser to show people what the resort has done and will be doing for the refurbishment,” he says. Guests were welcomed into the spacious foyer just outside the Straits ballroom in its newly revamped twostorey Conference Centre, and were later led outside for drinks and canapes while serenaded by a local vocalist. Corporate team-building company foCuS Adventure and Sentosa Segway Tours were also present to support

Words: GINA SIN

So Spa

the efforts of SACEoS, demonstrating to guests some activities available in Singapore. After the hour-long networking reception, guests were invited into the Straits ballroom where they were grouped according to different coloured light sticks handed out for a short bonding session. This also helped facilitate site inspections of the hotel in organised batches. After inspecting the property, guests were directed back to the foyer where a buffet spread awaited.

Strongly believing that the Sofitel branding and positioning will very much cater to corporate groups, investment for the refurbishment has been specifically focused on hardware and AV to position the hotel as a business events property in the future.

previously The Sentosa Resort & Spa, Accor took over management and since December 2014 has seen the property undergo an extensive refurbishment to its guest rooms, food and beverage outlets, swimming pool, and other amenities. Renovations are expected to be completed by the end of this year.

“we already have a great team, and we’ve invested a lot during this transition even before the rebranding: the Sofitel attitude, the Sofitel grooming, etc. They are all very specific training to help the team move to the next level – to understand the values of the brand and vision of the hotel to be one of the top hotels in Singapore,” Lelay says.

Having lived in Asia for over 20 years, Lelay has a soft spot for Singapore. “It’s a wellorganised, safe, clean, and easy country to live in. A place I wish to stay longer.”

“

e were interested to use this event as a teaser to show people what the resort has done and will be doing for the refurbishment.

“

Managed by Accor was also one of the properties in Singapore that hosted a cocktail reception for AMITE buyers. The decision to volunteer as a host venue was made as Accor was interested to foster a better relationship with SACEoS, according to Vincent Lelay, cluster general manager of The Singapore Resort & Spa Sentosa, Managed by Accor, and Sofitel So Singapore.

VINCENT LELAY Cluster GM The Singapore Resort & Spa Sentosa Managed by Accor, and Sofitel So Singapore

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AFTER SUNSET HOSTING THE AMITE BUYERS FOR A COCKTAIL EVENT PAID DIVIDENDS FOR GRAND HYATT SINGAPORE – AND ALSO PROVIDED AN UNEXPECTED TREAT FOR THE GUESTS. WORDS: LOUIS ALLEN General manager Olivier Lenoir says his team had been looking for the right partners to work with to introduce the hotel’s fresh approach to events spaces. “What better way than inviting our future clients to experience the venue and hotel first hand?” he tells Biz Events Asia. Lenoir says SACEOS has played an instrumental role in the process. “Partnering with the team and hosting the AMITE buyers has helped us to focus more on the European market, and since the event we have already received a high number of business referrals.” He attributes the event’s success to the team’s flexibility and creativity. With the new approach, dramatically demonstrated to the AMITE buyers, Grand Hyatt Singapore has dropped the word “banquets” from its lexicon. Instead, it now talks about “events space”. “We have a more residential feel for events – there are always elements of kitchen, living room and dining room. It’s basically like having people in your

OLIVIER LENOIR General Manager Grand Hyatt Singapore

home,” explains Lenoir. As well as the display kitchen, the hotel’s venues include couches in their furnishings to provide a corner where people can relax and chat. He says the concept is being rolled out “heavily” in Asia by the Chicago-based hotel chain. “This means the venue doesn’t need too much dressing – it’s all ready to go. This seems to be a trend in the industry in general. People want to feel at home.” It starts with the show kitchen concept, which was launched at the property six years ago with its award-winning lifestyle restaurant Messa9. This features nine different open-kitchen dining experiences, ranging from contemporary Western to South-East Asian cuisines. This was continued into the hotel’s meeting spaces, first at the gallery

AMITE buyers

“We have a more residential feel for events – there are always elements of kitchen, living room and dining room. It’s basically like having people in your home.”

venue, followed by level two last year, with level three opening in January this year. Lenoir says the concept has created a buzz in Singapore, especially with guests who return to the hotel year after year. It certainly created a buzz among the AMITE buyers. After they had settled in to networking in the low-key ballroom, they were advised to turn their attention to the wall on their right. In a touch of pure theatre, the wall started to rise, with coloured lights and dry ice spilling out from beneath it into the ballroom. A line-up of chefs bowed to the guests, who were then invited into the spacious open kitchen that had been revealed. It proved a new spin on event catering, as guests could rub shoulders with the chefs as they prepared and served a range of food ranging from mini-pizzas to noodles.

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Three for Free !

Book before 30th November 2015

to get these offers!

We believe in helping you create successful meetings and rewarding you at the same time. From April 1, 2015 to November 30, 2015, book a meeting at The Stones - Legian Bali, A Marriott Autograph Collection Hotel to enjoy any three rewards with our compliments. Complimentary daily buffet breakfast for delegates staying in the hotel Free Internet in meeting rooms 5% rebate off master bill Room upgrade, 1 for every 20 paid rooms Complimentary Deluxe Room, 1 for every 20 paid rooms Triple Marriott Rewards points Daily turndown gift

Terms and conditions : Booking Period : April 1, 2015 - November 30, 2015 Events and stay must be held between April 1, 2015, to December 30, 2015 This offer only applies at The Stones Hotel Cannot be used in conjunction with any other promotions or offers Subject to availability at time of booking -

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Jalan Raya Pantai Kuta, Banjar Legian Kelod, Legian Bali, Indonesia T +62 361 3005888 F +62 361 3005999 www.stoneshotelbali.com

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o t n I lve

A I S E N O D IN #De

SA A Y TEL T WHAT A M I INT ON. BU D? R E ATH TINATI BEYON R I L BA DES AT LIE S W T O N TH EN WE K ESS EV ATIONS IN N BUS T DESTI U ABO IN

NA S

S: GI

D WOR

Suite Pool

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TO BALI AND BEYOND THE SECOND EDITION OF BALI & BEYOND TRAVEL FAIR (BBTF) CONCLUDED WITH TOURS TAKING DOMESTIC AND INTERNATIONAL BUYERS FROM MORE THAN 28 COUNTRIES BEYOND BALI TO EXPERIENCE MORE OF WHAT INDONESIA CAN OFFER. Despite a drop in more than half the number of buyers and sellers this year at 175 and 173 respectively, buyers at BBTF 2015 were filtered strictly to ensure quality business leads and conversion. One buyer from Amsterdam completed 90 appointments on the first day of the show, commenting that the travel fair was insightful and allowed her to gain more knowledge of what the Indonesian archipelago has to offer beyond Bali. Held at the Bali Nusa Dua Convention Center (BNDCC) from June 10 – 13, it was the ideal platform to introduce and promote the potential of emerging Indonesian locations to the world, according to Ketut Ardana, SH., chairman of Bali & Beyond Travel Fair 2015. With Bali contributing to nearly 40 percent of the total number of travellers to Indonesia, the island was also recognised by many as the gateway to other surrounding exotic destinations. Ardana believed this contributes to efforts of the Ministry of Tourism to target 20 million tourist arrivals by 2019. At the opening press conference, I Ketut Sudikerta, Vice Governor of Bali Province, revealed that the government will begin the bidding process for the freeway construction project connecting South Bali and North Bali in 2016, as road access is one of the key aspects in developing the tourism sector. He also highlighted the importance of creating

an environment that is conducive to tourism, and that the government is “expecting the regencies in Bali to develop their tourism”. Some of the highlights during the media tour a day before the show included riding camels along the shores of Grand Nikko Bali, the only hotel in Bali to provide a Camel Safari Ride activity. Five Australian-imported camels are available on site to treat guests to this unique experience. Groups typically have to make do with smaller venues when seeking privacy for events. However, the dynamic function venues in Taman Bhagawan Bali provide spacious settings for exclusive events. Located in Tanjung Benoa a 10-minute ride from BNDCC, we experienced dining under the stars accompanied by a constant sea breeze from the beach surrounding the venue. From outdoors to indoors, Taman Bhagawan provides multiple spaces to fit all event sizes and formats. Choose venues ranging from lawns, terraces and beachfront spaces to standard meeting rooms and an indoor beachfront bar. At INAYA Putri Bali, Nusa Dua, the media were shown the finishing touches of the 10-hectare property, which was previously named Putri Bali. It had since undergone a complete tear-down from 2012 with refurbishment expected

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Aerial view of Hotel Ombak Sunset

Group movie night near Blue Beach Bar

“

or me BBTF has been very successful. I was able to secure a business partnership with a good DMC, visit a few hotels not only in Bali but also on Gili. Gili is certainly going to be in our plans and is something we can offer our clients as add-ons after Bali.

to complete by this September. The property’s adaptation and interpretation of Indonesia’s culture and tradition were applied in the little details, from the exterior, interior architecture and décor to food and beverage. Its towering entrance was fashioned after a traditional Balinese rice-barn, while each of the seven theme villages are named after goddesses in the Hindu religion. Each villa complex is named after a plant, and each convention facility after a historical beach in Southern Bali. Once opened, each building will contain approximately 50 to 60 rooms and suites.

half hour ferry ride brought a group of international buyers from Italy, France, Germany, Amsterdam and other domestic travel agents to Gili Trawangan. After a few days of meetings and events in Bali, visiting Gili Trawangan was like taking a deep breath of fresh air.

BEYOND BALI TO GILI

The group of buyers were put up in both Hotel Vila Ombak and Hotel Ombak Sunset. The newer Hotel Ombak Sunset

Proving that there really is something to offer beyond Bali, a one-and-a-

“

DR. AJIT SINGH SIKAND President and CEO Journeys2Asia

Unlike bustling Bali, Gili offers a completely different experience, where horse carriages are the main mode of transportation, and dinner and yoga sessions are hosted by the beach overlooking waters the colour of sapphire.

is the sister property of the former, which has been around for more than a decade. Both offer stunning sunrise and sunset views against the rolling mountains of Bali that should not be missed. Commenting on the travel fair, Dr. Ajit Singh Sikand, president and CEO of Journeys2Asia based in Frankfurt, Germany, said: “I believe that the efforts being made to promote tourism in Bali is the right step in the right direction. I shall be failing in my duty if I do not congratulate the BBTF organisers – they have done a wonderful job, with all the possible means at their disposal, by highlighting the tourism products and the tourism infrastructure on the island. The product mix presented at the fair was under-represented; the tourism stakeholders will have to come forward in a more organised manner and participate on a larger scale.” “For me BBTF has been very successful. I was able to secure a business partnership with a good DMC, visit a few hotels not only in Bali but also on Gili. Gili is certainly going to be in our plans and is something we can offer our clients as add-ons after Bali.”

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m i c e MEETINGS

INCENTIVES

CONFERENCES EXHIBITIONS

senior event professionals, meeting planners, corporates, DMCs, travel organizations, sales and marketing They represent a range of companies heavily involved and devoted to support the events industry.

#MICEASIA

10-11 SEPTEMBER 2015 SUNTEC SINGAPORE CONVENTION & EXHIBITION CENTRE www.miceasiaexhibition.com +852 3975 5710

Free conference and 8 complementary training workshops with topics including :

Maximizing the Value of External Marketing Opportunities Using Social Media to Build Your Event Brand, Your Personal Brand and Your Communities Transform Your Next Conference or Convention! Strategic Meetings Management: Start with Venue Sourcing Recruiting, Training and Retaining a Talented Events Team Strategies and Skills For Sales Success Appeal to Buyer Motives to Close More Sales Production, Content and Speaker Acquisition

100+ EXHIBITION BOOTHS 5000+ VISITORS 500+ CONFERENCE DELEGATES

8 ACCREDITED WORKSHOPS 2 FREE CONFERENCES 30+ PRESENTATIONS

Awards Ceremony on day one (10th September) aim to recognize excellence within the Events Industry and acknowledge those who are forwards.

If you would like to register yourself to the show, please visit: www.miceasiaexhibition.com

Or email Alice Chan at alice.chan@oliverkinross.com

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#DelveInto

SLOWER PACES IN HONG KONG PACIFIC WORLD, GLOBAL DMC AND EVENT MANAGEMENT COMPANY, RECOMMENDS AN ITINERARY THAT ALLOWS CORPORATE GROUPS TO EXPERIENCE THE BUZZING CITY AT A SLOWER, MORE COMFORTABLE PACE. DAY ONE Arrive into Hong Kong International Airport and check into a reputable hotel. Spend the afternoon at leisure, be it exploring the city or relaxing in the hotel. In the evening, enjoy a gourmet meal in one of Hong Kong’s many Michelinstarred restaurants. After dinner, experience the famous nightlife of Hong Kong. Delegates can choose to visit Lan Kwai Fong, a renowned nightlife hub on Hong Kong island, or explore the Temple Street Night Market in Kowloon.

DAY TWO After breakfast, depart the hotel for a half-day adventure of Hong Kong city. The tour begins with a tram ride to Victoria Peak for a 360-degree view of the city, harbour, and islands that have mesmerised visitors and inspired photographers since the tramway opened in 1888. Your transport awaits at the top and takes the group to the next destination – Aberdeen Fishing Village. This brings out the stark contrast in Hong Kong lifestyles. Sampans (Chinese wooden boats) zip around the harbour, their

Wong Tai Sin Buddhist Temple Hong Kong

sizes dwarfed by huge multi-milliondollar yachts and fishing boats in the marina. A sampan cruise around the docked boats provides a glimpse into the lives of fishermen, as they go about repairing nets, cooking, and sorting catch on fishing boats. Groups will next stop at the popular outdoor traditional shopping market, Stanley Market. Good bargains include designer goods and local designer wear, brassware, porcelain, leather products and souvenirs such as chops, silk shorts, and jade trinkets. Move on to the scenic Repulse Bay. In Repulse Bay, one building of particular interest is a glistening new glass highrise that features an abrupt cut-out shape in the middle. In keeping with good feng shui, the cut-out symbolically allows the dragon an unobstructed journey from the hill should he need to drink from the bay.

Kick things off with a visit to Wong Tai Sin, one of Kowloon’s most popular and colourful temples. As Wong Tai Sin is also the god of good fortune, worshippers come here to pray and also to have their fortunes read. Delegates can choose to have their faces or palms read, or simply soak in the atmosphere at the temple. Head on to the Bird Market, a fascinating open-air space of stalls selling and trading all types of pet birds. Beautiful bamboo cages, seeds, and bags of grasshoppers and worms are all sold here. Explore the Jade Market next. Just off Nathan Road, it is packed with dealers selling all kinds of carved jade jewellery including bangles, earrings, and pendants with intricate details. Take note that not all of the jade sold is genuine, but are good as souvenirs to bring home.

Return to the hotel and spend the rest of the day at leisure.

Have lunch before returning to the hotel, and take the rest of the day to relax.

DAY THREE

This itinerary is provided by Pacific World. Visit www.pacificworld.com for more ideas.

After breakfast, depart the hotel for a half-day “off the beaten track” tour.

Victoria Peak

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HONEY, THEY STOLE MY CONFERENCE CONSUMER-BASED VIDEO LIVE-STREAMING APPS SUCH AS MEERKAT AND PERISCOPE HAVE MADE THEIR WAY INTO AUDIENCE EXPERIENCES. IS IT A RISK FOR THE BUSINESS EVENTS INDUSTRY, OR A VIABLE OPTION OF ADDED OPPORTUNITY?

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#WiredUp

Dedicated video live-streaming apps have made it very easy to broadcast conference content to the broader audience with their mobile devices. Despite the perceived risk, common belief is that this development will have no significant impact on business events due to legal, technical, cultural and mainly motivational reasons. This conclusion is drawn based on the fact that this new channel potentially just appeals to customer segments that would not have participated in the conference in the first place - livestreaming simply provides no true practical alternative to traditional conference attendance. But is this trend really going to pass as voices suggest? And what are the opportunities leveraging this technology for other purposes?

LEGAL ENVIRONMENT OF VIDEO LIVE-STREAMING Considering that live-streaming as well as recording and publishing is not a new development, the legal framework appears rather transparent. In short: unauthorised live-streaming of most conference content is illegal. While this general statement prevails, the streaming app providers leverage the Digital Millennial Copyright Act’s to legally safe-guard themselves. Subsequently, the streaming individual or organisation, and not the app provider, is held responsible for the action itself.

copyright, beyond popular belief, the download of protected content in most countries is not illegal, but uploading/ publishing remains prohibited. While not even a legal disclaimer is required in many cases, several industries have taken proactive steps to reduce potential risks. For example, the movie/cinema industry banned Google glasses and professional recording devices way before they came out. Live-streaming of a concert performance clearly infringes well-defined rights of multiple parties; on the other hand many operators modified underlying terms and conditions to explicitly include livestreaming. Professional sporting event organisers have also started to flex their muscles against individual broadcasters with strong legal action. The question remains open if conference organisers and operators as much as other stakeholders will take the legal battle to pursue individual broadcasters.

TECHNICAL CONSTRAINTS OF VIDEO LIVE-STREAMING The reliability and quality of the stream for the secondary consumer remains the critical breaking point of the entire scheme for conference attendees. This unreliability is based on multiple factors:

Privacy and copyright legislation differs from country to country, but almost every country has them. In regards to

/ view-point remains mostly undefined volatile at least presentation) might not be visible without wide-angled HD-lenses power-points to allow longer streaming

“

A higher quality and properly edited video package, published two to five days after the conference, appears to be a much more “practical” tool for secondary consumers than patchy livestreaming from individual consumers.

“

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DEFINE YOUR REMOTE PARTICIPANT STRATEGY NOW

an elevated tripod Based on all these factors, video livestreaming is technically possible, but not to a level where this channel can be depended upon as a reliable alternative.

Video live-streaming apps have become reality in the business events industry. The applications provide thousands of live-streams every single day, including from

TECHNOLOGY JUJUTSU

If the conference content appears uncritical for the potential conference attendees, would the participant willingly spend money on the entry ticket? Conference attendance is based on intention. Beyond the content itself, 65 percent of participants, for example, state that networking is as important as the content. Video live-streaming appears to primarily address a customer segment that probably would not have spent the money for the entry ticket in the first place. On the other hand, professional video live-streaming or controlled pro-active publishing of recorded material may provide an excellent opportunity to reach out to new participants. A lot of conference last conference onlineâ&#x20AC;? has become one of the biggest drivers of new attendees. The necessity of a video live-stream for full conference content is also in question. A large amount of conferences appear not to be entirely time critical. A higher quality and properly edited video package, published two to five days after the conference, appears to be a much consumers than patchy live-streaming from individual consumers.

DR. FELIX RIMBACH Director Research & Development Globibo

â&#x20AC;&#x153;

Beyond the content itself, 65 percent of participants, for example, state that networking is as important as the content. Video live-streaming appears to primarily address a customer segment that probably would not have spent the money for the entry ticket in the first place. On the other hand, professional video livestreaming or controlled pro-active publishing of recorded material may provide an excellent opportunity to reach out to new participants.

the technology again highlights the importance of creating an event experience and value beyond simple content presentation. To leverage the opportunity and avoid the risks from video live-streaming apps, the following basic steps should be taken: 1. 2.

3. 4.

Review notices and Terms & Conditions on your ticketing Review Conference Package for the value of participation versus remote access Define your own streaming / video strategy and business case Review if you can leverage consumer video live-streaming as a method of marketing

JotItDown

â&#x20AC;&#x153;

If a conference aspires to deliver truly important content, would potential conference attendees accept to possibly miss crucial components of it due to an unreliable delivery channel?

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#Deals visit www.bizeventsasia for more deals online

Marco Polo Hotels Hong Kong HONG KONG

Three Marco Polo hotels in Hong Kong (Marco Polo Hongkong, Gateway and Price Hotel) are now offering special MICE full- and half-day meeting packages valid until December 31, 2015. Prices range from HKD 440 (USD 57) for half-day meeting packages to HKD 700 for full-day meeting packages based on a minimum attendance of 12 persons daily. Terms and conditions apply. Tel: +852 2113 3203 Email: mice.hkh@marcopolohotels.com

Sheraton Macao Hotel, Cotai Central MACAU

Have the freedom to choose the rewards that works best for your meetings and events group with Sheraton Macao Hotel, Cotai Central’s Meet for Free in Macau offer. Developed in partnership with Sands Resorts Cotai Strip, the offer allows meeting planners to choose from one of four complimentary options, which includes overnight stays, meals, or transportation. Bookings must be made by December 31, 2015 for meetings held by August 2016. Tel: +853 8113 0700 Email: sales.macao@sheraton.com

Singapore Marriott Tang Plaza Hotel SINGAPORE

Grand Hyatt Taipei

TAIWAN

Elevate meetings with a Three for Free promotion and Marriott’s newly launched Meeting Services App. Choose three from an array of additional benefits for free when you book 10 guest rooms or more before August 31, 2015. Combine with a full-day meeting package at SGD95 (USD 71)++ per person to enjoy complimentary usage of LCD projector and internet in the meeting room.

Get a rebate of eight percent off the master bill when you book events from now till the end of September 2015, for events taking place by December 31, 2015. The hotel’s new “SMICE” package also provides complimentary wireless and wired internet access in all of the meeting rooms. Event planners will get to receive Double Hyatt Gold Passport Planner Rewards bonus points, which can be redeemed for free nights, room upgrades, and more.

Tel: +65 6831 4785 Email: mhrs.sindt.sales@ marriotthotels.com

Tel: +886 2 2720 1200 ext. 3957 Email: taipei.grand@hyatt.com

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kristie@bizeventsasia.com gina@bizeventsasia.com

el@bizeventsasia.com

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MARC ANDERSON CHOOSE CHICAGO

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ACTE WORDS: BEN JORDAN

GREELEY KOCH ACTE

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