Biz Events Asia September 2015 by BEAM

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GINA SIN SENIOR WRITER gina@bizeventsasia.com

EL KWANG PUBLISHER MANAGING & EDITORIAL DIRECTOR el@bizeventsasia.com

PUBLISHER/ MANAGING & EDITORIAL DIRECTOR El Kwang el@bizeventsasia.com DIRECTOR Geoff Batt-Rawden geoff@bizeventsasia.com

SENIOR WRITER Gina Sin gina@bizeventsasia.com

DESIGN AND PRODUCTION PIXO fanix@pixosolutions.com

CONTRIBUTING EDITOR Louis Allen louis@bizeventsasia.com

OFFICE MANAGER Rev Karunakaran rev@bizeventsasia.com

CONTRIBUTORS

GUEST EDITOR Kristie Thong kristiethong@gmail.com CHINESE CONSULTANT KH Tok

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SEPTEMBER 2015

REVITALISATION THROUGH INCENTIVE TRAVEL There is no “I” in team. With bigger

frequent training to cope with the quicker pace of change in business.

and communications elements that could make or break an incentive program. In the month

Incentive travel has never been more

incentive travel at Biz Events Asia. Our bond as Herbalife and Forever Living (a US based healthcare marketing conglomerate). The sellers saw a surge in revenue and other The team extended invitations to passionate business events professionals who are keen to work with us as guest editors on the overarching

budgets. According to Thomas Wai of Talent

business events.

have achieved something. This will encourage with us on the incentive topic that led to the do the most.

SEPT 2015 BIZEVENTSASIA.COM BIZEVENTSASIA SEPTEMBER 2015

THE PULSE

BUSINESS OF ASIA FOR

EVENTS

Our cover image features the Petronas Towers

SALES & MARKETING SINGAPORE OFFICE Michelle Lim michelle@bizeventsasia.com

THAILAND OFFICE Santhiti Arunsit @bizeventsasia.com

Charline Wong charline@bizeventsasia.com

AUSTRALIA OFFICE @bizeventsasia.com

INTERNATIONAL MEDIA @mhichina.com

Publishing Asia is committed to

Lenora Bennis @themediavantage.com Sunrise Printing & Supplies Pte Ltd.

Alexander Paik @naver.com

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THE WORKING TITLE

HOW LUCKY I AM TO HAVE SOMETHING THAT MAKES SAYING GOODBYE SO HARD. - THOMAS MEEHA If you’d asked me more than eight years ago what I thought about business events, I might not have been able to provide a reasonable answer of any sort. Fresh out of university like any other eager graduate, the world seemed like one filled with endless possibilities, of which I had no clear inkling. I jumped on the first opportunity to be an intern for a trade magazine; at the time, it felt like a great chance to learn and immerse myself in the corporate world and how it works. Being a writer or an editor of a trade publication can, over the years, make you feel like an expert in the industry you’re reporting about. But fast forward to this present moment and I can only say: while I’ve learnt lots, I have only gained knowledge as a curious observer. While I speak to industry professionals and interview buyers, or spend time on familiarisation programmes and trade show floors, I gain insight only through

how the people I talk to choose to portray the world of business events to me. I have not organised an annual gala dinner, or written a proposal based on a client’s requirements for an incentive trip. I understand the complexities of organising a conference for 500 delegates, but am unable to relate to the amount of hard work put into it, and the satisfaction and joy when the event comes to a successful end. That’s not to say I don’t appreciate it. Nothing can ever be boring as an observer of the business events industry. I often picture a clichéd globe structure (worthy of a stock library) with thousands of arrows crossing paths. Zoom in and you see destination marketing bureaux pitching for international events, global and local players working together to prepare a city for the event, while happening simultaneously are millions of corporations organising meetings and

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incentive trips. We have not even gone into the details of each event, but you, as an event professional, clearly get the idea. I’ve also been fortunate to meet these players at every step of the way – people who work hard, complain about excessive business travel and unreasonable budgets and timelines, but go at it again and again with the passion that drives them.

AGE IS NOT JUST A NUMBER The famous saying “age is just a number” couldn’t be more inaccurate. Age is not just a number – in many countries and organisations, it is a reflection of one’s knowledge and experience in a field. It is the defining number that determines how much time a senior executive will choose to spend with you. It is that number that may or may not have an industry veteran

question the capabilities of a journalist based on how young she "looks". As a Generation Y who accidentally became an online editor for a supply chain publication at 22, I’ve had my fair share of scepticism from various industries, and understand completely why there might be concerns. But age is not just a number – it shouldn’t be. It should be, instead, the driving force behind why Generation Y will work doubly hard to fill in the gaps. Why we seek ways to learn from the best, in any way we can, through their triumphs and mistakes. Why we shouldn’t settle for a comfortable or safe route, but take risks and make mistakes every step of the way. Why it is actually okay to admit that you don’t know something, because nobody does, and lying about it to appear smart will only prevent you from learning something new.

LAST WORD I’ll like to express my gratitude to everyone I’ve crossed paths with at some point during my time at Biz Events Asia. Thank you for the media familiarisation programmes various CVBs have painstakingly put together, the kind hosts in Singapore and across the world I’d the pleasure of meeting, the seemingly insignificant but important service providers involved in the tourism equation. Thank you to everyone at Biz Events Asia, who showed unceasing support and provided the best environment to laugh, grow, and learn. Most of all, a big thank you to all the industry professionals I’ve met or liaised with – for your dedication, kindness, patience, and passion. Thanks to you, my journey is only beginning.

Continue to follow Kristie’s train of thought at www.tinyletter.com/krsthng where she occasionally sends out reasonably-lengthed emails on random ideas and observations.

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CHINA

Bioplasma World Asia 2015 Shanghai, China | September 2015

JAPAN

International Conference on Genome Informatics Tokyo, Japan | September 2015

THAILAND

IT&CMA and CTW 2015 Bangkok, Thailand | September 2015

MALAYSIA

Congress of the International Society for Hemodialysis Kuala Lumpur, Malaysia | September 2015

SINGAPORE

Build Eco Xpo (BEX) Asia Singapore Singapore | September 2015

COVER STORY

#CoverStory

DOUBLE VICTORY IN MALAYSIA

Words: LouiS ALLen

eVenT PLAnneRS CAn FinD PLenTy oF WinninG DiVeRSionS FoR THeiR CLienTS in MALAySiA – AnD Be ReWARDeD FoR SenDinG THeM THeRe.

Double victory in Malaysia for event organisers with Twin Deal X package

Langkawi

There are also opportunities to see orang utans in the wild, stay in a traditional longhouse with former headhunters, take part in traditional games or see a cultural show – even learn to shoot with a blowpipe. To top it all off with something completely different, groups can try out a “silent party”, dancing to personalised soundtracks on headphones in the tranquility of the Sarawak’s rainforest. The fast growing city of Kota Kinabalu has seen rapid growth over the years. its accessibility connects the city to the many attractions across the state of Sabah, spanning from cultural and historical sites to forest reserves and national parks such as the iconic Mount Kinabalu. on the eastern coast of Sabah in Sandakan lies the enigmatic Kinabatangan River. The waters and banks of Sabah’s longest river have long served as a thriving habitat for the indigenous exotic wildlife.

Described by Wikipedia as a “megadiverse” country, Malaysia offers more than 130-million-year-old rainforests, tropical islands and World Heritage sites to appeal to business event groups. Be it a conference or incentive group, experiences and activities that are available range from cultural (temple and fort visits as well as performances) to challenging, including jungle trekking, diving, snorkeling over coral reefs, jet skiing, and swimming at night amid glowing plankton.

To make things easy, the Malaysia Convention & exhibition Bureau is offering event organisers a Malaysia Twin Deal X (for more information, log on to www. likeneverbefore.my). This includes privileges for international corporate meeting and incentive groups as well as rewards for planners, such as free holidays and familiarisation trips for their corporate clients. These deals are available for events booked this year and held before June 30, 2016.

ABUNDANT ACTIVITIES TripAdvisor lists 84 shopping experiences in Kuala Lumpur, many of which can be built into a group itinerary, or pursued at leisure by individual members. Kuala Lumpur is home to three of the world’s largest shopping malls, featuring both international and local brands. Those seeking for some retail therapy can look to Pavilion KL, or the twin malls of Bangsar Village, while luxury prevails at Gardens Mall. Groups can also attend batik painting classes at My Batik Visitor Centre, while the Royal Selangor Village for Arts & crafts offers group tours of the pewter factory and the chance to hammer out a souvenir under expert guidance.

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EDITORIAL ADVISORY BOARD MEMBERS

ISLAND WONDER A one-hour flight from Kuala Lumpur reaches Langkawi island in the Andaman Sea, known for its crystalclear beaches, overwater villas and duty-free shopping. it is part of a group of 99 islands that feature jungle, rice paddies and mangroves. A cable car takes groups to the summit of Mount Mat Cincang, Langkawi’s second-highest peak, where visitors can also cross an arc bridge. other activities include exploring caves, visiting hot springs, trekking through the rainforest, mangrove boat tours, diving, golf and sailing.

on the island of Penang, George Town has much to offer groups with its rich history and culture. Features include World Heritage sites, culinary experiences, and dying artisanal trades and craftsmanship. Groups can explore by rickshaw to view the island’s colonial buildings, mansions and temples, or go horse riding on the beach. Attractions include the Snake Temple and cable car rides up Penang Hill.

Kuala Lumpur

Less than a two-hour flight from Kuala Lumpur is Kuching, capital of the Malaysian state of Sarawak, on Borneo. it features a mix of colonial buildings and modern towers, and shops along the riverfront sell handicrafts and food. Attractions include

Georgetown, Penang

Sarawak

Proboscis Monkey Kota Kinabalu

SEPT 2015

Janet Tan-Collis President | SACEOS CEO | East West Planners

the former palace of the White Rajahs, and Fort Margherita, built to thwart pirates.

Damion Breust Director – Head of Event Marketing Asia Pacific | Barclays

Selina Chavry Regional Director – Asia | Pacific World

Daniel Chua Managing Director AONIA MICE

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SOUTH KOREA

Affordable Art Fair Seoul Seoul,South Korea | September 2015

SEPTEMBER 15

ISSUE 8 #SoundBites

MACAU

12 #TakingTheLead

ICEMSS Macau | September 2015

14 #WebSpace

38 #DelveInto Macau

21 #WiredUp

Where business events are taking over the once dominant casino scene

44 #DelveInto America Anything is possible in New York City

24 #TheIncentiveTravelIssue

56 #DelveInto China

How the new form of incentive travel requires design and communication strategies focused on attracting, rewarding and retaining talent

The way Beijing leverages on its rich history and culture

30 #Knowledge

The challenges and upcoming infrastructure in the Vietnam market

Best practices in mitigating incentive travel risk

62 #DelveInto Vietnam

32 #Knowledge

Managing the effectiveness of public relations

36 #TalentAndMentor

How to incentivise a generation that would not hesitate to say no

AUSTRALIA

66 #DelveInto Singapore Venture beyond the city centre to experience the real Singapore culture

72 #DelveInto Indonesia

Melbourne Tourism Industry Exchange Melbourne, Australia | September 2015

Has Bali risen as a leading contender for business events in Asia?

75 #Deals

Andrew Chan CEO | ACI HR Solutions

Ho Yoke Ping General Manager Business Events Malaysia Convention & Exhibition Bureau (MyCEB)

Deanna Varga Director Deanna Varga Consultancy

Max Jantasuwan Group Managing Director Events Travel Asia

Sumate Sudasna President | Thailand Incentive & Convention Association (TICA) MD | CDM Thailand

Daniel Aswin Co-founder Absolutions

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MALAYSIA AccorHotels has launched Pullman Kuala Lumpur City Centre Hotel & Residences, adding 445 guest rooms and 157 serviced apartments to the Bukit Bintang district. Fomerly Prince Hotel & Residence Kuala Lumpur, the property will undergo full refurbishments over the next two years, but will remain open throughout the renovations without any disruptions to guest. As the fourth Pullman in Malaysia, the hotel will feature six dining outlets, 11 meeting rooms and a 580-sq m grand ballroom. Pullman will be seeing an aggressive expansion in the Asia Pacific region over the next few years, with 40 hotels in the pipeline.

PHILIPPINES Movenpick Hotels & Resorts has signed a management agreement to manage Sol Marina Resort, which will soon be rebranded as Movenpick Resort Boracay. Located on the northwest side of Punta Bunga Beach, the 333-room property will start welcoming guests in December 2015. The resort will comprise three buildings, and offers three multifunction rooms, a boardroom and a ballroom that seats up to 450 guests. This bolsters Movenpick’s presence in the Philippines, where it also manages Movenpick Hotel Mactan Island Cebu. Construction is underway on properties in Pattaya, Thailand, Quy Nhon, Vietnam and Bali, Indonesia.

CHINA

The International Association of Conference Centres (IACC) has accepted Chateauform’ City Chuanshan Academy as its first IACC-certified conference venue in China. Located in the heart of Beijing, the 13th century building includes a traditional courtyard, and is often referred to as “A home of Mandarins; an authentic ‘Siheyuan’ Chinese traditional house”. Its features include two large plenary meeting rooms, five breakout meeting rooms, a boardroom and an auditorium.

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AUSTRALIA Carlson Rezidor Hotel group has announced its expansion plans in the Australasia region, starting off with the re-design of flagship Radisson Blu Plaza Hotel in Sydney, where the new meeting and conference rooms were unveiled late in August. This will be followed by the re-design of all 364 accommodation rooms. A dedicated Australasia hotel development function based in Sydney will also be introduced to bring in the full portfolio of brands, which includes Radisson Red, Park Inn by Radisson and Country Inns & Suites by Carlson.

TAIWAN

Taipei Marriott Hotel has appointed Elaine Chin as its director of sales and marketing, responsible for raising awareness and solidifying the positioning of Marriott’s first property in Taiwan. Chin has been with Marriott since 2012, and was previously the director of sales and marketing at the Marriott Luwan in Shanghai, China. Her experience working in events management, catering and convention, and MICE tourism also saw her as the director of sales and marketing for both Renaissance Shanghai Yangtze and Le Meridien Chongqing Nan’an, as well as three years as the director of MICE for The Westin Beijing.

HONG KONG

Langham Place, Mongkok, Hong Kong, has been rebranded to Cordis, Hong Kong, making it the first of a new generation of curated upscale hotels by Langham Hospitality Group. Recently renovated, the hotel features 664 rooms and suites, all equipped with smartphones offering complimentary unlimited local and international IDD calls to Australia, China, Singapore, UK, and the US, as well as 3G data connectivity and WiFi tethering anywhere in the city. 16 meeting and event spaces are also fitted into the property, of which technological capabilities include a 6.7 by 3.4 metre high definition LED screen in the ballroom, new Lumens projectors and portable touch-screens.

NUMBERS

225 The number of seats that have been added to AYANA Resort and Spa Bali’s renowned Rock Bar. It also added new decks that can accommodate up to 650 guests.

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# FROM THE BUREAUX KENYA The spotlight was on Kenya as it recently hosted the pre-Global Entrepreneurship Expo 2015 at Kenyatta International Convention Centre (KICC). The Global Entrepreneur Summit, which welcomed President Obama, is Africa’s largest startup event to date that showcases what Kenya’s capital, Nairobi, or the "green city in the sun", has to offer. The meetings industry remains one of the most buoyant sectors of the tourism industry in Kenya, which has developed a strategy to bridge the gap between itself (10 percent market share) and South Africa (35 percent) within the African market. To increase its market share in business events, Kenya targets to increase delegation from 35,663 in the year 2012 to 57,435 by 2017 with a series of infrastructure developments and technological advancements. The country also intends to expand its business events facilities and increase the number of conferences (as measured by ICCA) from 29 to 44. Construction is also underway for Bomas International Convention and Exhibition Centre (BICEC) in Lang’ata, Nairobi. Upon completion, the venue will accommodate up to 15,000 people, and will be one of the three latest conference facilities in Africa.

THAILAND Thailand’s business events industry is working as normal, said Thailand Convention & Exhibition Bureau (TCEB) in a statement following the bomb blast in central Bangkok in mid-August 2015.

walkway. The shrine is at the Rachaprasong intersection, just across from CentralWorld shopping complex, home of Centara Grand & Bangkok Convention Centre at CentralWorld.

TCEB said that public and private sector stakeholders are working together to monitor the situation. All hotels, venues and attractions are open, while airports, main roads and transportation links are in service.

“The incident has affected the image and safety of the city, but I believe the fast response of the authorities has assured people that the city is now under great vigilance,” said Max Jantasuwan, group managing director of Events Travel Asia in Bangkok.

Less than 48 hours after the blast, the Erawan shrine reopened with hundreds of tourists visiting or viewing it from the nearby elevated

He told Biz Events Asia that one client cancelled their event in Thailand – an insurance industry group of 80 people from Singapore. However, having received another lead during the same period, he believes the progress of the investigation will restore confidence levels before too long.

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# JAPAN Bureaux from Chiba, Yokohama, Kobe, Okinawa and Tokushima have introduced a special support programme for incentive travel groups to Japan.

CHIBA CONVENTION BUREAU Chiba’s Incentive Tours Support Programme targets groups that meet three criteria, such as a stay of two or more nights within the Chiba Prefecture, 40 or more participants, and a gala reception or other events held within the prefecture.

KOBE CONVENTION & VISITORS ASSOCIATION Targeting groups of 70 or more, incentive groups are eligible for 70,000 yen (USD570) in value of support, with more for larger groups, up to a maximum of 2 million yen. Support consists of tour bus subsidies, entertainment such as a Samba team dance or Japanese Taiko drum performance, discounted purchase of Kobe Gaiyuken, and more.

Giveaways, subsidised bus rental, or Japanese cultural entertainment such as Hochoshiki (a Japanese traditional knife ceremony) or traditional Foolish Mask Dance of Funabashi may be provided depending on the number of participants.

OKINAWA CONVENTION AND VISITORS BUREAU The bureau provides support for study tours, airfare, ground transportation and accommodation. Its welcome programme will also include cultural entertainment programmes and customisable welcome banners for promotion or to greet groups.

YOKOHAMA CONVENTION & VISITORS BUREAU The Yokohama MICE Welcome Plan aims at attracting corporate meetings or incentive travel for groups of at least 100 international visitors staying in Yokohama City.

A travel subsidy is available to groups of 10 or more, in the amount of 1,000 yen per person per night, at a maximum of two nights or 600,000 yen. Bus transportation subsidy of 30,000 yen per day per bus up to 600,000 yen can also be provided.

TOKUSHIMA PREFECTURE The Tokushima Prefectural Government's support programme for incentive tours operates on a subsidy system targeting travel agencies. Recipients of this subsidy must be foreign visitors with more than 100 stay nights within Tokushima for a single event. Tour packages can also be created to include visits to one or more major cities in Japan along with the stay in Tokushima.

An overview of the support available include a choice of congress bags, bottled “Hamakko-Doshi” water and giveaway items, entertainment that range from traditional drum performances to playing the koto (a traditional stringed instrument), as well as the arrangement of chartered buses.

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# Crowne Plaza San Jose â&#x20AC;&#x201C; Silicon Valley Hotel has launched a new delivery robot to provide snacks and other amenities to hotel guests. Named Dash, this is created by Savioke, makers of the Relay robot.

Carlson Wagonlit Travel (CWT) new reporting tool, CWT AnalytIQs, will enable travel managers to see their own data benchmarked against top industry performer and CWT client averages.

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What you missed online on WWW.BIZEVENTSASIA.COM

Help Biz Events Asia form the 2016 editorial agenda Tell us what our 2016 overarching editorial themes should be. Share your thoughts via el@bizeventsasia.com

Sydney to host Amway China 2017 Amway China has chosen Sydney to host its 10,000 delegate-strong Leadership Seminar.

Reed manages AIME for another three years The Melbourne Convention Bureau has signed Reed Travel Exhibitions to continue managing business events trade show, Asia-Pacific Incentives and Meetings Expo (AIME).

First Asian to be appointed vice president for AIPC Aloysius Arlando, CEO of SingEx, has been elected vice president for the International Association of Congress Centres.

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#Engage

A CLOSER LOOK AT JULY’S WINE DOWN WEDNESDAY July’s Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia saw more than 70 professionals from the events, tourism and hospitality sectors. A break from the usual hotel venues where Wine Down Wednesdays are usually held at, guests at this event got to experience Highlander at CHIJMES as a unique venue, which spans 250 sq m indoors. Soaked in a rich Scottish ambience with a team of friendly, kilt-dressed service staff, the restaurant and bar features antler chandeliers and brown leather furnishings that makes networking cosy and comfortable. Its alfresco space is not available for booking events, but has a spacious reception area that’s also suitable for having a photo booth. The event was sponsored by duetto and Highlander at CHIJMES.

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#WiredUp

PERFECT DIVE ORGANISERS OF THE MALAYSIA INTERNATIONAL DIVE EXPO (MIDE) 2015 WORKED WITH EVENT TECHNOLOGY PROVIDER EVENESIS FOR A PROPER CONSOLIDATION OF ATTENDEE DATA ACROSS ASIA-BASED EVENTS. The Malaysia International Dive Expo (MIDE) 2015 was held at the Putra World Trade Centre (PWTC) Kuala Lumpur, with an extensive showcase of 250 booths spanning 8,500 square metres. The show was first launched in 2006 by Asia Events Exsic, a family-managed event company helmed by two scubadiving co-owners. Over the years, it has gained an attendance of 15,000 visitors and 2,000 trade delegates from 50 countries. Evenesis was first engaged in 2013 when the Asia Dive Conference (ADCON) was initiated as part of MIDE 2013. The Software-as-a-Service (SaaS) solution helped Asia Events Exsic with the online registration of the conference delegates and participants. A year later, Evenesis was used for the same purpose for ADCON and the Australia International Dive Expo (AIDE). For the past eight years, event attendees of the Asia Events Exsic’s diving events

have been gathered and tracked via Microsoft Excel files, with some data lost whenever the organisers changed vendors. While there was a web portal, there was no proper online registration system with an integrated online payment function. Existing forms online were basic, with submitted data pushed to emails, making it difficult to track. As the diving events expanded across the region, Asia Events Exsic saw an increase in sub-events within major ones, which led to different sets of database from various sources.

This year, the 10th version of MIDE took a different turn. Evenesis integrated 15 online forms for all events and sub-events under MIDE and AIDE. A centralised Dive Portal was created for registration purposes, allowing for proper tracking of all participants and diver data for future events. It enhanced the user’s experience, allowing visitors or divers to register once and assigned a dedicated log-in for future events. With the load of registration handled by Evenesis, the team at Asia Events Exsic could fully focus on running the event.

THUMBS UP! “A quick turnaround time on any requests made us feel Evenesis understood how event organisers work on a daily basis. The solutions and services provided by Evenesis are affordable, personalised and tailored towards our events. Evenesis is accommodating and very committed to the service they provide clients. They have made all channels easy to work with for now and the future.”

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#CoverStory

DOUBLE VICTORY IN MALAYSIA

WORDS: LOUIS ALLEN

EVENT PLANNERS CAN FIND PLENTY OF WINNING DIVERSIONS FOR THEIR CLIENTS IN MALAYSIA – AND BE REWARDED FOR SENDING THEM THERE. Described by Wikipedia as a “megadiverse” country, Malaysia offers more than 130-million-year-old rainforests, tropical islands and World Heritage sites to appeal to business event groups. Be it a conference or incentive group, experiences and activities that are available range from cultural (temple and fort visits as well as performances) to challenging, including jungle trekking, diving, snorkeling over coral reefs, jet skiing, and swimming at night amid glowing plankton.

ISLAND WONDER A one-hour flight from Kuala Lumpur reaches Langkawi Island in the Andaman Sea, known for its crystalclear waters, overwater villas and dutyfree shopping. It is part of a group of 99 islands that feature jungle, rice paddies and mangroves. A cable car takes groups to the summit of Mount Mat Cincang, Langkawi’s second-highest peak, where visitors can also cross an arc bridge. Other activities include exploring caves, visiting hot springs, trekking through the rainforest, mangrove boat tours, diving, golfing and sailing.

On the island of Penang, George Town has much to offer groups with its rich history and culture. Features include World Heritage sites, culinary experiences, and dying artisanal trades and craftsmanship. Groups can explore by rickshaw to view the island’s colonial buildings, mansions and temples, or go horse riding on the beach. Attractions include the Snake Temple and cable car rides up Penang Hill. Less than a two-hour flight from Kuala Lumpur is Kuching, capital of the Malaysian state of Sarawak, on Borneo. It features a mix of colonial buildings and modern towers, and shops along the riverfront sell handicrafts and food. Attractions include

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Langkawi

the former palace of the White Rajahs, and Fort Margherita, built to thwart pirates. There are also opportunities to see Orang Utans in the wild, stay in a traditional longhouse with former headhunters, take part in traditional games or see a cultural show – even learn to shoot with a blowpipe. To top it all off with something completely different, groups can try out a “silent party”, dancing to personalised soundtracks on headphones in the tranquility of the Sarawak’s rainforest. The fast growing city of Kota Kinabalu has seen rapid growth over the years. Its accessibility connects the city to the many attractions across the state of Sabah, spanning from cultural and historical sites to forest reserves and national parks such as the iconic Mount Kinabalu. On the eastern coast of Sabah in Sandakan lies the enigmatic Kinabatangan River. The waters and banks of Sabah’s longest river have long served as a thriving habitat for the indigenous exotic wildlife. To make things easy, the Malaysia Convention & Exhibition Bureau is offering event organisers a Malaysia Twin Deal X (for more information, log on to www. likeneverbefore.my). This includes privileges for international corporate meeting and incentive groups as well as rewards for planners, such as free holidays and familiarisation trips for their corporate clients. These deals are available for events booked this year and held before June 30, 2016.

Kuala Lumpur

Georgetown, Penang

Sarawak

Proboscis Monkey Kota Kinabalu

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#TheIncentiveTravelIssue

THE INCENTIVE TRAVEL ISSUE BIZ EVENTS ASIA HIGHLIGHTS KEY TRENDS AND IMPORTANT ELEMENTS OF THE INCENTIVE TRAVEL BUSINESS IN ITS CURRENT FORM. WORDS: EL KWANG

The Westin Xian Sunken Garden

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#TheIncentiveTravelIssue

REWARD, ATTRACT AND RETAIN THE NEW FORM OF INCENTIVE TRAVEL REQUIRES DESIGN AND COMMUNICATIONS NOT ONLY TO REWARD TALENT BUT ALSO TO ATTRACT AND RETAIN THEM AS A COMPANY’S PROFITABILITY STRATEGY. GONE WITH THE CRISIS A mere six years ago, the impact of the global financial crisis gave incentive travel a bad name. Governments and companies introduced strict governance that quashed travel demand and eventually led to the downsizing, merger and closure of businesses like incentive houses and travel agencies. Some of these service providers diverse their expertise into other revenue streams like event management. Those who focused on international inbound businesses, threw their hat into the domestic business rink – further diluting the already dwindling business pool. The lucrative incentive revenue stream was quickly ripped from hotels and venues. Their sales team were put to the test in account retention whilst the marketing team did all they could in offering discounted rate and valueadd tactical deployment. Corporations that still had event needs experienced harsher approval processes that involved higher management levels. Legal teams on the buyers’ side were

engaged to implement confidentiality agreements for the sellers to avoid undesired mainstream media coverage. They also pushed the sellers to further relax or fully waive cancellation penalties or extended deadline to rebook “postponed” events. The struggling business events industry was in shock but the experienced leaders quickly focused their team in targeting markets like the “recession proof” association sector. The industry tapped onto their creativity skills to continue to innovate. They pushed on until economic recovery and the need for incentive travel was revived.

BACK WITH A VENGEANCE A couple of research released in 2014 and 2015 confirmed what buyers and sellers experienced - the return of a new form of incentive travel. Examples of such research and studies, which detailed reports and figures can be found on their respective company websites, include

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#TheIncentiveTravelIssue

10 trends paint a picture of the future of the incentive travel by the Incentive Research Foundation (IRF). SITE Index Annual Study 2014 by the Society of Incentive Travel Excellence (SITE). Asian Incentive Events in New South Wales Australia Expenditure and Retail Impact Report by Business Events Sydney (BESydney). All three reports indicated the upward demand trends and staggering financial potential to sellers. Right down to the estimate average spend per delegate per day. For example, BESydney’s report found that the incentive events are the most lucrative segment of the business events market, with international incentive delegate expenditure on average 6.5 times more than holiday visitor spending; which is AU$974 compared to AU$151. At a IMEX Frankfurt (20 May 2015) press conference, BESydney CEO Lyn LewisSmith commented, “We’ve seen 20 per cent year-on-year growth over the past decade in the value of events secured from Asia and this market now accounts

Incentive group sightseeing

for almost half of the business we secure and deliver each year.”

WHY INCENTIVE TRAVEL? According to Selina Chavry, regional director-Asia, Pacific World, “incentive programme is effective at improving motivation, boosting performance and increasing a company’s bottom line. It can also have a positive impact on negative attitudes that adversely affect achievement of work goals and increasing businesses potential. Research has concluded that incentive travel programmes have a strong impact on not only individual motivation, retention and performance, but also on organizational culture and business results. It is also evident that it aids in the retention of top performers in a company.” “Roughly half of businesses in the US use incentive travel to motivate their sales teams, channel partners, or employees. These businesses understand that the travel provides the recognition, camaraderie, memorability and engagement that typical cash bonuses cannot” said Melissa Van Dyke, president, the Incentive Research Foundation. One of the 10 trends in the IRF research is the CEO’s need to attract and retain talent as they are more talent leaving the job market over the number joining it. 81 percent of CEO’s surveyed said that they were concentrated on talent. 91 percent expressed that they are changing their strategies for attracting and retaining talent. Are incentivising and rewarding really that effective? Will staff continue to perform without being incentivised? Thomas Wai, director, Asia Pacific, Talent Plus, Inc. explained that the best leaders, Talent Plus has studied, take an individualised approach to recognition. They know that, for instance, some will be motivated by an effective programme whilst others by having more autonomy at work. So, it is important for leaders to invest their time and effort in getting to know their people and their talents so well that they know how to reward them.

Wai suggested for leaders to spend at least 50 percent of their time in peoplerelated matters because leadership is a people job. Leaders should pay astute attention to the most valuable resource – the people. First invest in the people who have the potential to lead and give them the opportunity to lead themselves and the organisation. When Talent Plus work with senior leaders, the company found that the most scientific and effective way is to study what makes successful people, successful. From there, derive a list of characteristics and objectively evaluate if the new comer has those qualities to fit into the culture – qualities that are not just the competencies fit, but their leadership, character and personality fit. In this issue’s Talent and Mentor section on page 36, Andrew Chan suggested ways to incentivise and reward the millennials.

INCENTIVE TRAVEL TAKES NEW FORM THROUGH DESIGN With delegates’ rising expectations largely due to more affordable travel

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Forever Living products global rally

The IRF named “self-defining experiences” as the number five business driver in their research citing today’s planners as being aware that incentive travel experiences go much deeper than excursions and entertaining speakers. Incentive participants under 35 years old want the unusual, unattainable or exciting self-defining experiences. The SITE index annual study 2014 showed that opulence is replaced by Corporate Social Responsibility (CSR). Delegates are wanting to “do the right thing” for the environment. Venues and hotels have introduced initiatives like “farm to plate” menus to carbon offset besides getting green accreditation. Now, they are attaining respectable certification for their efforts.

opportunities and the abundance of information available on the Internet, design plays a leading role in delivering successful incentive programmes. To get an incentive travel budget signed off, more senior executives are wanting to see educational components added into the programme. Chavry explained, “The programmes are beginning to evolve, placing greater emphasis on experiential elements to their programmes, as well as yearlong engagement and motivation. It’s about what will make the trip feel like a personal experience versus one that fits all. Budgets are still a deciding factor for most clients and demand for more genuine and local experience is evident. To maximise the benefit of an incentive programme, opportunities must be created for top performers to network and collaborate with key management and other top performers.” BESydney looked into programme components that engaged the participants and some findings were: Views of cultural activities. Respondents were most satisfied with their visit to museums and

galleries, historical and heritage sites, monuments, and zoos and aquariums. Overwhelmingly respondents indicated that they are seeking experiences in which they can actively participate, rather than be a spectator. Respondents would like to experience more cultural activities such as: local culture; attending a performance in the Opera House; Indigenous Australian culture; and outdoor activities.

Even hotels are doing their part in the design aspect. Trained in architecture, Liu Wen Li, senior vice president, Design and Technical Services, Asia Pacific, Starwood Hotels & Resorts, provided Biz Events Asia some insights in an interview conducted during Starwood APAC Customer Advisory Board meeting held at The Westin Xian. Liu said: “We believe that people want a better way to experience the world”. Liu expressed that each of the Starwood brand has its own identity. For example, The Westin has 6 pillars of wellness namely, sleep well, eat well, move well, feel well, work well and play well. These pillars are reflected throughout the design of each Westin hotel.

“So, it is important for leaders to invest their time and effort in getting to know their people and their talents so well that they know how to reward them.” THOMAS WAI Director, Asia Pacific Talent Plus, Inc.

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â&#x20AC;&#x153;The new battle field is the mind of your customers as the boundaries are just in your mindâ&#x20AC;? LIU WEN LI Senior Vice President, Design and Technical Services, Asia Pacific Starwood Hotels & Resorts

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#TheIncentiveTravelIssue

It is beyond bricks and mortar. Liu philosophically said “it is important that the customer can sense the soul of the hotel - that is the real difference”. Other than historic and social knowledge of the hotel location, contextualising is a crucial element of the design progress. Starwood introduced Starlab, a place that brings together digital, design and luxury brand teams. Activities include designing the layout of the hotel based on research to the creation of fabrics that express the essence of a hotel brand. Starlab is focused on innovations that allow high tech meet high touch through a new working style that balances “we” and “me”. When asked how else hotels can stay ahead of competition, Liu responded, “The new battle field is the mind of your customers as the boundaries are just in your mind”.

IT’S NO SECRET There are still sensitivity around how incentive travel is perceived by external parties, the incentive programs must be marketed effectively to potential performers. SITE reported the percentage breakdown of social media channels companies and intermediaries used to market incentive programs - 76 percent uses LinkedIn, 68 percent Facebook and 61 percent twitter. “A company which is highly dependent on the performance of its sales force to drive its business goals would have in place comprehensive incentive programmes. AIA Singapore is no exception particularly as it is the only insurer with the largest agency force of more than 4,200 agents” said Joanna Ong-Ash, Head, Corporate & Marketing Communications - CMO Office, AIA Singapore Private Limited. Fundamentally, effective communications strategy will always be aligned to business objectives and results and a communication strategy is critical to a successful incentive travel program. Ong-Ash indicated the fundamentals include: An integrated effort across multiple communications channels and platforms. Consistent messaging aligned with our brand values, and encourages people to become

“Fundamentally, effective communications strategy will always be aligned to business objectives and results and a communication strategy is critical to a successful incentive travel program.” JOANNA ONG-ASH

Head, Corporate & Marketing Communications - CMO Office, AIA Singapore Private Limited

brand advocates continuous engagement with the sales force to drum greater excitement that will eventually lead to the company’s successful sales outcomes. Ong-Ash also revealed that AIA Singapore’s communications strategy is planned before the start of each financial year. Incentive programmes tailored for AIA financial services consultants are focused on creating messages and activities that build: Awareness All agency location Development Managers (BDMs) will first be briefed about the campaign, so that all are aligned to the activities planned to create greater excitement around the campaign. The messaging would be tiered. The first tier of messaging would create excitement around the destination and this could include quizzes about the destination as well as roadshows themed to the destination. The second tier of messaging would be focused on creating awareness about the mechanics of the campaign. BDMs at each location could also do regular walkabouts to all the agency offices with little souvenirs which theme the campaign to ignite the curiosity and anticipation on what’s coming up for the campaign challenge. Teasers and quizzes at least 2 to 3 weeks before the start of the campaigns to get the agents guessing the destination they

could be jet-setting to, should they qualify for the incentive. They could even be given a prize of another week of extension at the destination should they qualify. The AIA buildings would also be ‘dressed-up’ with ‘ornaments’ such as posters, banners, back-drops, standees and other merchandise that could serve to remind the sales force about the campaign. Engagement Talking points on the campaign would also be crafted, so that the chief executive officer (CEO) and chief agency officer (CAO) could speak about the campaign during any agency events, and meetings. Pledge boards at agency locations may be used where names of agents who have qualified for the incentive trip would be put up to build even greater excitement about the campaign. To win the incentive travel business, sellers need to rise above the occasion and pull out all stops whilst chasing the leads. Sellers must remember that it is really not just about the product. Winning the business is a true testament of the sellers’ ability to place the clients’ objectives and interest above their own. It is also about the ability to deliver consistent customer service before and after the sale. Most importantly, knowing the direct and indirect clients’ demographic, cultural and behaviourial details will give sellers the upper hand.

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MITIGATING RISK IN INCENTIVE TRAVEL WHEN SHOULD INCENTIVE TRAVEL PLANS BE PUT ON HOLD IN THE FACE OF A NATURAL DISASTER OR POTENTIAL HEALTH EPIDEMIC? RONALD LOKE OF ARTHUR J. GALLAGHER GUIDES CORPORATE EVENT PLANNERS TO ACHIEVE AN IDEAL MIND SET WHERE THE UNEXPECTED IS EXPECTED.

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#Knowledge

Success in incentive travel is defined by risk taking. Simple. The desire to create ever more daring, memorable, personalised experiences that “money can’t buy” automatically increases the complexity not only of a trip’s logistics, but its risk exposures, contingencies and potential liabilities.

And be alert to how the growing trend towards personalisation and selfdefining experiences could complicate your risk profile — both of these seek to satisfy a widening range of tastes and preferences through multiple experience options for multiple individuals in a single trip.

Then there is the multitude of risks outside a corporate event planner’s control. Think natural disasters, virus outbreaks, plane mishaps or terrorist incidents. So it is equally vital to consider, evaluate and plan for these risks in terms of disruption, risk mitigation and alternatives, whether they occur immediately before or during the execution of your programme. Never leave home without a Plan B — or C.

PROTECTING THE ORGANISER

The plethora of risks both within and outside your control can seem overwhelming — some can be offset via insurance, while other contingencies you’ll simply need to budget for. So take a step back, seek out expert advice and be guided to a mindset where even the unexpected is expected.

GETTING STARTED – PROTECTING THE PEOPLE Ultimately you have two things to protect: your people and your bottom line. People first. Typically, individuals will be flying in from around the world and you, as corporate event planner, must ensure they’re all protected from the minute they leave their home country to the moment they return. Don’t rely on individuals having adequate travel policies – speak to your insurance broker early about the logistics of your trip so they can help you devise a complete wrap-around solution. This will dovetail neatly with any existing insurance protections you hold or budgets set aside for specific contingencies. It’s also vital to take into consideration the physical capabilities of those set to participate. Not every high performer is an adrenalin junkie, nor will they all have the required skills, fitness or stamina to comfortably or safely tackle some of the more high-octane options, such as assault courses, bareback riding or ice driving.

Next, consider the venue and destination. Does this present a heightened risk from a political, terrorist or civil violence point of view? Perhaps there’s an equally exciting alternative destination that could both reduce insurance premiums and, more importantly, the risk of any disruption to delivering those once-in-alifetime experiences. Then there are the contractual risks and obligations you enter into with the venue owners or activity organisers: what exactly has been contracted? Who is responsible for what? Remember, if something happens to someone while participating in an activity you have helped to organise, you could be liable —unless you have successfully transferred that responsibility to those running the activity on the day. The contract must be watertight. Don’t leave yourself open to a claim due to a poor quality contract. As risk management specialists, insurance brokers are well placed to help you vet the limit of your liability and ensure any conditions you enter into are reasonable. So don’t be afraid to ask for advice. You must also scrutinise activity providers: What are their safety protocols? What certification and credentials do they hold? Can they evidence adequate training? Basically — how well documented is their own risk management strategy?

CANCELLATION CAUTION A final word of caution on cancellation: When an unsettling, tragic or terrifying incident happens near to the destination to which you and your group of corporate high-performers are heading, the compulsion to cancel is understandable. The recent outbreak of MERS in South

RONALD LOKE Head of Media & Entertainment Arthur J. Gallagher Singapore

Korea since May, resulting in 36 lost lives to date and infecting 186, is a topical example. But it is vital that corporate event planners understand what constitutes a cancellation in the technical sense: what would and would not trigger their party’s insurance protection. Put simply, fear of something happening will not in itself trigger your policy to respond. From an insurance perspective, your party needs to face either a travel ban or travel restrictions to trigger the policy and thus remuneration. That essentially means being physically unable to travel or forced to cancel — such as in 2010 after the eruption of Icelandic volcano Eyjafjallakokull when 107,000 flights were grounded over an eight-day period. Even when the risk is one of political violence or heightened terrorist alert, travel advisory services will rarely be black and white. They won’t stipulate whether travellers should “go” or “not go” to a particular destination – but tend to use ambiguous phrases such as ‘advised to cut back on non-essential travel’ instead.

IDEAL SCENARIO? Arguably, the utopian ideal for the risksavvy corporate event planner, is for “nothing”’ to happen. No injuries. No sickness. No disruptions. No contractual disputes. And if an unforeseen event does arise, their robust contingency planning will trigger a smooth, practised, seamless response. Now that’s good risk mitigation.

Read the full article online via bizeventsasia.com/knowledgerisk-mitigation

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PUBLIC RELATIONS THE SEARCH FOR WHY AND HOW WE CAN TAKE PR TO THE BOARDROOM. WORDS: FELICITY ZADRO

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#Knowledge

For many, when one thinks of public relations, they think of champagne swirling media junkies whom you call in a crisis. In reality, nothing could be further from the truth (though we usually do like a glass of bubbles!) The development of public relations as a serious player on the executive team of many organisations all around the world has been due to the fact that public relations professionals contribute significantly to a company achieving its business goals through managing its reputation, ensuring strong key stakeholder relationships, such as with clients, media, industry and government, and defining its messages and brand story. In fact, the purpose of public relations is to establish and maintain open and effective two-way relationships with all those who impact, and are impacted by, the company – from staff and the management board to suppliers and consumers. If your company has positive and constructive relationships with all your stakeholders, imagine how much more you’d be able to achieve? But how do you open those channels of communication? One of the most important roles of public relations and communications professionals is to articulate the important key differentiators of your company in the market, sometimes called your point of difference, or as I like to say, the answer the question, ‘Why would I choose you?’ This deceptively simple question has the power to ignite passionate debate around boardrooms and sales teams as we try to uncover what is the true value proposition for our clients.

purpose, cause or belief and the very reason your organisation exists.” When we can drill right down and find our organisation’s purpose, this is the inspiration and motivation that helps us excel, and stand out. It is a powerful force to engage the staff, and make a real impact on everyone the company interacts with. The way a company manages its public relations and communications is a sure indicator of its pending success. Whilst most companies design and implement strategies and campaigns well, can achieve good media exposure and are clear on how to manage reputation and brand, one of the areas that most eludes the profession is measurement. Whilst we don’t have a universally agreed upon scale for goodwill, if you want to be taken seriously at the board room table, it is vital that you bring measureable results for discussion. For instance, in the area of media monitoring, the generally agreed model of the Advertising Value Equivalent x 3 is what those in media relations have been using for decades. This works by taking the equivalent value in advertising per column inch for a story you secured in a publication and multiplying it by three. This is because editorial is seen as three times more valuable than advertising. However, this model of measurement is quickly being added to as we move towards analysing our media exposure through the lenses of engagement, key message use, positive sentiment and key talent use.

Simon Sinek, the English strategist and author offers some insight into how we really get to the heart of our unique offering with his model of discovery he calls ‘The Golden Circle’. He says that most people and companies know WHAT they do, some even know HOW they do it, but only rarely do companies know and can articulate WHY they do it.

For a recent tradeshow, we analysed the results achieved across all traditional media outlets TV, radio, mass broadcast and also social media via the following measurements: lead angles featured, media type via market, audience breakdown via media and market, total audience and engagement (for social media). This total picture gave us some crucial insights into what media outlet and type works best for this show, what messages have resonated more with our audience and where we’ll be spending our time and efforts next year.

Simon Sinek says, your WHY…“Is not about making money – it is your driving

In addition, the measurement and analysis from the public relations for

FELICITY ZADRO Founder and Managing Director Zadro

this show have been the crown jewel in subsequent grant and sponsorship negotiations; helping to secure major funding initiatives and a sustainable future for the show. Whilst public relations professionals work across media, lobbying, community relations, advocacy, internal stakeholder relations, investor relations and social media, the work that we are all doing is centred on the major benefits achievable by public relations; the ability to get your messages through all the ‘noise’ that your customers receive, a strong reputation built on credibility and trust, brand management and community creation. Ultimately, all of these lead to a distinct competitive advantage, whether your competition is multi-million dollar contracts or fundraising for charity. Felicity Zadro is the founder and managing director of Zadro, a recognised and award winning integrated strategic communications agency. Zadro works across meetings and events, tourism and hospitality, associations, government and health sectors and technology. Zadro was founded in 2007, and works with clients across the Asia-Pacific region. This is an excerpt from the Masterclass Felicity Zadro gave on behalf of Thailand Incentive and Convention Association (TICA) in Bangkok in July 2015 titled Designing and Managing Effective PR – An International Perspective. This session was facilitated and sponsored by Biz Events Asia, TICA and Plaza Athenee Bangkok, a Royal Meridien Hotel.

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BRIDGING LEGAL AND SALES

CLEAR COMMUNICATION BETWEEN DEPARTMENTS HAVE NEVER BEEN MORE CRUCIAL IN PREVENTING LEGAL RISKS IN BUSINESSES.

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#LegalMind

“It does not have to be a ‘them versus us’ battle if the common goal is to do what is best for the business.” VICKI HENG Director Vicki Heng Law Corporation vicki@vickiheng.com

A concerned reader and member of the business events industry (an event organiser) recently informed me of his dealings with the director of sales of a major hotel group in conjunction with an event organised by the former at the hotel. Briefly, the organiser had entered into an agreement for use of facilities and accommodation with the hotel. The hotel would provide the attendees of the event accommodation at a certain room rate which included daily breakfast buffet and 24-hour access internet, and the organiser would receive a commission calculated upon the paid room rate of the number of materialised rooms. At the end of the event, the director of sales sought to deduct the cost of the daily buffet from the room rate before calculating the organiser’s commission. This quickly escalated into a chain of unpleasant correspondence and loss of a repeat customer for the hotel. The problem arose clearly because the director of sales was not aware or familiar with the terms and conditions drafted by someone else (often, the legal or business development department). This disconnect is not an uncommon occurrence. Salespersons have their eyes fixed on targets, and studying terms and conditions may not be a priority for them. In fact, legal counsel are too often viewed as the enemy, who pick apart deals that to a salesperson are perfectly and immediately healthy for the bottom line but may to a lawyer, come back to bite the business further down the road. Marketing departments also have their run-ins with legal. A new brand

is concocted over numerous brainstorming sessions and late nights, only to be shut down by legal as the proposed name is viewed to be weak as a trade mark, or found out to be registered by another entity. Businesses may wish to employ some of the following suggestions in order to bridge the gap.

TEAMING UP

working together and educating each other about their concerns, it is possible that over time, sales and legal would be able to have a better understanding of each other, and eventually operate independently, freeing up resources for deployment elsewhere in the business.

JotItDown

It does not have to be a “them versus us” battle if the common goal is to do what is best for the business. By allowing input from sales or marketing, everyone is involved early and is aware of the scope of the transaction. It is also an opportunity to integrate business practicalities with legal advice.

PLANNING AHEAD In putting together an agreement, a draftsman must bear in mind the disputes that may arise between the parties in the future. He must ask himself, is the outcome likely to be in our favour or against us if this provision is tested in court? Consulting a lawyer with litigation or arbitration experience during the drafting process would help to identify possible “problem” provisions, and hopefully minimise risks for the business later on.

EDUCATION What seems like a good deal to a sales person may be a risky transaction to a lawyer. Perhaps the profits from the transaction are so great that they justify the risk, or perhaps it would be wise not to enter such a deal because the potential loss is tremendous. By

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#TalentAndMentor

MEANINGFUL INCENTIVES INCENTIVISING AND REWARDING A GENERATION THAT MAY NOT WAIT A YEAR FOR PERFORMANCE APPRAISAL WORDS: ANDREW CHAN Companies are starting to recognise that change is needed in how staff are being rewarded and incentivised, particularly amongst their Gen Y employees. This is a generation who are not easily moulded to fit into an organisation, and the organisation themselves needing to change to fit Gen Y.

emerging trend is to offer employees the opportunity to study subjects that are of general interest to them such as a language or creative skills. Businesses are seeing the long term benefit that broad personal development, self-improvement and growth of individuals can bring.

Gen Y have a strong opinion of their worth and what skills they bring to an organisation. They are good negotiators and aren’t afraid to ask for what they want or leave if they don’t get it. As a result they have driven a raft of new reward practices from volunteering to bespoke personal development and life stage related benefits. More companies are developing reward strategies and practices with Gen Y in mind and segmenting their employees by demographic.

Lastly, today’s employees are actively looking for something that adds meaning to their lives, Gen Y in particular are seeking employers that share their Corporate Social Responsibility (CSR) value and companies offering employees volunteering opportunities for community and charitable projects is on the increase.

The main issue is around the annual bonus and performance cycle. For a generation that is used to instant gratification and immediate feedback, waiting a year for an annual performance appraisal just won’t cut it. Organisations need to evaluate if their annual cycle is really working and is an effective way of rewarding people? Or would a more flexible approach by building in smaller milestones be a better approach? In terms of benefits, we are seeing an increase in flexible benefits based on life stage – such as graduates, families or empty nesters. Making benefits contextual and relevant make them more valuable to the individual employee as well as reducing costs and wastage. Education and training has been offered to staff as reward and motivation for many years but usually on the condition that the qualification or course is relevant to the role that they’re doing. The

ACTION PLAN

not just once a year Responsibility

structure – is it up to scratch?

ANDREW CHAN Founder & CEO ACI HR Solutions

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ICE

Asia’s new jewel

The newly-opened Indonesia Convention Exhibition (ICE) is the next big thing in Asia with its ability to host a wide range of national and international events. Aerial view of ICE

ocated in Indonesia’s largest single satellite city (termed BSD City) in the south of Jakarta, ICE is designed to be the biggest and most spacious exhibition and convention centre in Indonesia. Spanning a total area of 220,000 square metres, it comprises 10 exhibition halls of 50,000 square metres, a 4,000-square metre convention hall, 50,000 square metres of outdoor exhibition space, and 12,000 square metres of pre-function lobby space. It also contains 33 meeting rooms of varying sizes to accommodate all kinds of events.

shows. Event organisers can take comfort knowing that these flexible spaces are fully customisable to accommodate their needs.

IDEAL FOR EXHIBITIONS The 10 large-scaled halls are equipped with world-class services fit for exhibitions, trade shows, and consumer

SPECIAL EXPERIENCES ICE’s ease of access and excellent range of services present a perfect platform for any kind of event

JEWEL IN THE CROWN Centrally located within ICE, the Convention Centre is the “jewel in the crown”. It has the ability to operate as an independent facility of international standards or a fully integrated space attached with exhibition halls via prefunction areas with connecting doors. ICE’s Convention Centre can host all kinds of conferences, meetings and congresses, from an intimate meeting of 10 to an international delegation of 10,000 guests.

experience. Whether it is a formal corporate occasion, star-studded gala dinner, or a unique product launch, ICE offers the professional support every event organiser needs to turn event ideas into reality. The professional services team at ICE is fully committed to addressing the needs of every event and paying attention to the tiniest but most crucial details. Events hosted at ICE will be placed in the hands of an expert, with the venue professionally operated by Deutsche Messe, one of the world’s leading exhibition and trade fair organisers. Deutsche Messe ranks among the world’s 10 largest trade fair companies and operates the world’s largest exhibition centre.

Nusantara Hall

Find out more about ICE at www.ice-indonesia.com

Exhibition Hall 8

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U A C A M o t n I lve

#De

TS N E V SS E OTELS E N I US NEW H B , D ULE ACTING IC. R S S U O R SIN R, ATT ROCK M A C F VE RE WHE AKING O TOUCH O T ARE EVEN A D – AN ALLEN OUIS

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HOLDING THE ACES IT’S GAME ON AS MORE LUXURY HOTELS EMBRACE MACAU, WITH BUSINESS EVENTS SET TO BE THE WINNING HAND. Accessible by air, land and sea – and eventually by a massive bridge/tunnel link from Hong Kong now under construction - Macau attracted 31 million tourists last year, most of them from mainland China.

Because of its integrated resorts, Macau offers delegates a range of experiences and activities as well as shopping. Other attractions include Seac Pai Van Nature Park, Macau Giant Panda Pavilion and Parque Natural da Taipa Grande.

But thanks to an anti-corruption drive by China, it was the worst year for the casinos in Macau in the nine years since it overtook Las Vegas as the world’s largest gambling centre. On top of this, the knock-on effect of the stock market crash in China has yet to kick in for Macau.

MEETING THE CHALLENGES

However, just as in Las Vegas, casino properties also pay special attention to the business events industry, which is less subject to political winds of change as well as economic vagaries. This means the industry has really become pivotal to the sustainability and growth of Macau, which has been described as “questionable” in the latest Asia-Pacific Metromonitor report by the Brookings Institution think tank in Washington. Happily, hotel groups are taking a more positive stance regarding Macau, which Brookings notes was Asia-Pacific’s biggest metropolitan economy last year. Two new properties are opening their doors, while others are ramping up their technology or offering special deals for convention groups.

On the serious side, Macau has recently hosted a medical congress, perhaps one of the most challenging events for organisers because of industry compliance and regulatory issues based on ever-changing pharmaceutical codes. This affects venue choice, and the way a destination can or cannot be promoted. And because of industry’s evolving changes, trends and uncertain budgets, long-term planning is difficult. An insight into all these has been offered, with a request for anonymity, by a spokesperson for the secretariat of the 19th World Congress on Controversies in Obstetrics, Gynecology & Infertility (COGI), held in Macau. However, the spokesperson says marketing the event was different from usual, mainly because the target audience was the medical community of mainland China. Without official support in Macau for the bidding process, the secretariat had to rely on local partners right from the

time of the first site visit. “They all did an outstanding job to help us with the destination.” A major factor in taking the event to Macau instead of Hong Kong had been the possibility of government grants, but these had not eventuated. However, in Macau’s favour were its prices and available space. Other strengths included it being an unknown destination for many Europeans, plus its Portuguese heritage.

LUXURY NEVER SLEEPS Adding even more luxury to Macau, The Ritz-Carlton, Macau has opened its doors in the second phase of the Galaxy Macau integrated resort, offering more than 900 sq m of flexible event space. On the top floors of the resort, The Ritz-Carlton offers only suites for accommodation - more than 250 of them. The hotel features Azulejo ceramic tiles, typical of Portugal or Spain and synonymous with the heritage décor found in Macau. Dining experiences are a hallmark of the hotel, with classic Cantonese fine dining at Lai Heen, high tea or cocktails at The Ritz-Carlton Bar & Lounge, and organic fare and seafood at The Ritz-Carlton Pool Bar.

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C Meeting Setup, Grand Hyatt Macau

Almost ready to welcome guests as part of the Sands Cotai Central complex of hotels, restaurants, entertainment and duty-free retail outlets, the St Regis Macao, Cotai Central, will have 400 guest rooms and suites, plus meeting venues.

Guest rooms feature unobstructed views of the strip with the Venetian and its waterways on one side, and the Parisian on the other. The 24-hour St Regis Signature Butler Service is available for every guest. Sharing the same meeting floor with Sheraton Macao Hotel, the city’s largest hotel, it features the Astor Ballroom (seating 570 guests), an exclusive VIP meeting room and smaller venues as well as two boardrooms.

MAKING IT EASY A tool for event organisers and delegates has been introduced by the Grand Hyatt Macau. Offering key tasks for business events, The Events App can be downloaded by both Apple and Android users, who can then log in for specific events. As well as daily agendas, delegates can find organiser, speaker and exhibitor profiles, as well as browse

“

asino properties also pay special attention to the business events industry, which is less subject to political winds of change as well as economic vagaries.

“

BUT WAIT, THERE’S MORE…

documents. They can also use private inbox messaging and social media, and discover what is happening around the hotel and its environments.

FAQs, session requirements and other information. There are also detailed venue floor plans as well as map directions.

Organisers can conduct delegate polls each session with real-time graph results, as well as send out instant push notifications. Post-event surveys for ratings and participant feedback can also be arranged. In the app’s Media Centre, attendees can view event photos, videos and

Also available for business events at Grant Hyatt Macau is the Barco ClickShare tool, a USB device that enables presenters to share content on their laptop computer or smart device via the venue’s AV equipment. Delegates can also use the system to participate. Grant Hyatt Macau’s 15 event spaces span almost 8,000 sq m, including the 1,911-sq m Grand Ballroom and Salão do Teatro, the first ballroom in Macau to include a theatre-style show kitchen.

Coffee Break Setup, Grand Hyatt Macau

The Ritz-Carlton, Macau

Sheraton Macao Hotel & The St. Regis Macao, Cotai Central

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“STAY CALM, BUT PASSIONATE” MR. KAI PETRY General Manager of Operations

Sheraton Macau

Petry’s latest public appearances as a musician were in last year’s Cotai Jazz & Blues Festival and the Starwood Asia Pacific Conference this year.

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Cultural awareness of the diversity of participants coupled with a passion to create memorable experiences for each individual are the keys to success for business events – for the customer, the organiser and the hosting hotel. That is the philosophy of Sheraton Macau’s general manager of operations Kai Petry, who has a staff of about 1,500 employees under his command, ranging from housekeeping and F&B to events staff as well as safety and security personnel. Petry gives an overview of the hotel’s approach to business events in this exclusive interview.

HOW MANY EVENTS DOES THE HOTEL MANAGE EACH YEAR? With our capacity of 4,001 guest rooms and 15,000 sq m of events space, we cater from small and medium-sized events to conventions of up to 4,000 participants. Our cover count is around 350,000 a year, breaking down into an average of about 6,700 guests a week. During peak periods, this can augment up to 20,000 guests a week. Sometimes the hotel hosts 20 events at a time, and occasionally one big event with multiple breakout sessions, entailing venue turnarounds each day from breakfast to lunch to dinner, or from meeting to dinner, within two hours.

WHAT EFFORT GOES INTO MANAGING AN EVENT FOR THOUSANDS OF DELEGATES? At all times you need to stay calm, focused and keep the overview – but be passionate about creating memorable experiences. It takes experienced and professional partners on both sides of the business: the better the planning by the PCO, the smoother the flow of a big event. Participants in big events come from various countries and regions, and usually combine a range of client business units. This entails highly professional alignment, coordination, travel planning and room reservation processes - a task only for experienced congress organisers.

On the hotel side, we need close alignment and coordination of the sales team, events team, group reservations, front office, and the banquet and culinary team. On the client side, we need to ask the right questions so we can pinpoint the intentions and targets of the event. We need to fully understand what is needed to make such a big and costly event a true success. A close alignment between the client, event organiser, production company and our teams is the key to success. Ultimately, the creativity of our events and catering teams, plus the flexibility to accommodate short-notice changes, are the icing on the cake. But the better the planning and alignment, the easier it is to quickly respond to unexpected changes.

IN A LARGE HOTEL LIKE SHERATON MACAU, HOW DOES THE TEAM MAINTAIN ATTENTION TO DETAIL? You need to walk the talk and lead by example. Apart from an array of mandatory processes and procedures, which include checklists and even double checks, we want to instil quality DNA into our team members’ minds. The better everyone understands and embraces our approach to go far beyond pure technical compliance with client requirements, the more everyone is willing to go the extra step and proactively think and act, the closer we come to our targets to not only achieve client expectations but to exceed them. Our teams have been trained in this regard, so all stakeholders in the valueadd chain understand their role. And, of course, we also know how to recognise this passion in our team and celebrate our successes.

HOW DO YOU ENSURE EFFECTIVE COMMUNICATION? Organisational structure and family spirit. An operation our size needs a diversified structure, but we must ensure we do not build silos but keep our teams as closely aligned as possible. We are sensitive to not create competition between the various departments, and resolve conflicts in a straightforward but collaborative manner.

Beyond meetings, we stay closely connected through a caring family spirit we have been lucky to maintain since the early days of pre-opening.

DESCRIBE YOUR VERSION OF WORK/LIFE BALANCE, AND HOW YOU MANAGE STRESS. I have been married to Silke for almost 20 years, and we have two wonderful children, Isabella, 14, and Moritz, 8. Finding ample time for the family can indeed be a challenge at times. With all the short-notice situations in our business, more than one plan for a family dinner has gone down the drain, which is why we tend to plan short term only, except for holidays and important family events. I prioritise business social events, and try hard to spend time with the family without distraction. Breakfast and driving the kids to school is a daily ritual we all enjoy and treasure. My children share my passion for music, and I can’t wait until we are advanced enough to form our first family band. We love to go swimming or play soccer, Australian football, tennis or basketball. More than I ever thought, our two dogs – rescued from the street in Macau – bring a balance into our lives with their love beyond reason. With international cities like Hong Kong and beautiful destinations in China, Japan, Korea and South-East Asia in the vicinity, short escapes from Macau are easy. Under stress I tend to become calmer, focused and able to make clear and fast decisions. But after this I need to chill out - reflecting on what has happened over a great glass of Bordeaux while listening to music.

WHAT DON’T PEOPLE KNOW ABOUT KAI PETRY? As a teenager, coming from a classical guitar education, I played in rock bands. As my professional journey took another road, this passion became a hobby. But whenever possible, I am happy to join a rock or blues jam session, or even team up with musicians for a stage performance - special adrenaline-filled moments of musical collaboration, fun and satisfaction. My Fender Stratocaster and I are a perfect match – six strings always on my back.

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A C I R E M A o t n I lve

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DAY ONE AND TWO

DAY FOUR

DAY THREE

www.lightfoottravel.com

How to make an event special

DAY FIVE

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F L O CY ITA CAP SISTEN S? T HE ST CON EVEN DOE S ITS SS HOW KEEP USINE ND ING B ILA T THA TTRAC IN A

D N A L I A H T

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INCENTIVE AMONGST NATURE THE THAILAND CONVENTION AND EXHIBITION BUREAU USES UNITY, PARTNERSHIP AND NATURE TO INSPIRE CREATIVITY FOR AN INCENTIVE PROGRAMME WORDS: EL KWANG

An international planner may be well educated by now about Thailand’s five MICE cities and its transparent support packages launched globally last year. The Thailand Convention and Exhibition Bureau (TCEB) did not rest on its laurels from hosting high profile incentive events like 12,000-delegate Infinitus China (May 2015) and the 20,000-delegate HerbaLife Asia-Pacific Extravaganza (June 2015). In fact, TCEB up its game by launching the MICE United II campaign from Bangkok to Khao Yai International media familiarisation trip in July 2015. The campaign saw the partnership of founding members the Ministry of Foreign Affairs, The Tourism Authority of Thailand (TAT), Thai Ariways International PLC, the Ratchaprasong Square Trade Association (RSTA), TCEB and new members like the Bangkok River Partners (BRP), the Thailand Incentive and Convention Association (TICA), telecommunications, Internet and lifestyle services giant True Corporation PLC, Bangkok Mass Transit System PLC and the Chulachomklao Royal Military Academy. A partnership that brings further benefits to event organisers through the Thailand CONNECT welcome card where delegates enjoy discounts

at participating hotels and outlets of the RSTA and BRP members, BTS (skytrain) passes and one-hour free wifi trial by TrueMove H with more than 100,000 hotspots around Thailand. At the familiarisation trip’s official press conference conducted at the Anantara Siam Bangkok on July 20th 2015, TCEB president, Nopparat Maythaveekulchai, said: “TCEB is proud to build on the strong and long-standing relationship between Thai and global MICE sectors, and showcase Thailand as a gateway to ASEAN success for global businesses. We work closely with our 10 strategic partners under the Thailand’s MICE United II campaign to provide next level of products and services that are specially designed for business events travellers to Thailand, helping us to become a ‘Top of Mind’ business destination in Asia.” The collaboration between TCEB and TAT allows both organisations to focus on promoting Thailand as the line between business and leisure travel begins to intersect. It also allows for a more strategic market approach, which hopefully leads to longer lengths of stay in Thailand – this was a sentiment shared

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Amphitheatre at Kirimaya Golf Resort & Spa, Khao Yai

by both Parichat Svetasreni, director of marketing and corporate images of TCEB and Chattan Kunjara Na Ayudhya, executive director advertising and public relations department of TAT.

BANGKOK, STILL THE CHARMING CAPITAL Over 30 international business events and travel media were accommodated at the St Regis Bangkok and enjoyed the hospitality of the Ratchaprasong precinct. Dinners were hosted along the charming cultural melting pot of the Bangkok Chao Phraya riverside at the Peninsula Bangkok hotel and Bangkok’s newest restaurant precinct at Yodpiman River Walk. The THB1.5 billion conversion project nestled amongst historic landmarks like The Wat Pho, The Grand Palace and the Prathombaromrachanusorn Bridge, houses over 30 retail and food and beverage outlets like Mango Tree, a modern Thai cuisine restaurant. The outdoor and indoor bar located on the upper floor of Mango Tree caters to a stand up networking event for 80 to 100 guests and similar capacity for a sit down dinner across the indoor and outdoor areas on the ground floor.

JOURNEY TO THAILAND’S NORTH EAST Approximately three-hour (205 km) drive northeast of Bangkok and spreading

across 2,000 sq km, Khao Yai is Thailand’s first national park and is the second largest in the country. In 2005, the area along with the surrounding Dong Phaya Yen mountain range was listed as a UNESCO World Heritage Site. According to TAT, there are 184 hotels with a total of 7,024 rooms located within the vicinity of Khao Yai National Park (mostly in Pak Chong, Nakhon Ratchasima). Most hotels offer between 50 and 250 guest rooms. The wellappointed Botanica Khao Yai (115 guest rooms) and The Greenery Resorts (254 guest rooms) are located adjacent to the Khao Yai Convention Centre (KYCC). It is the newest and largest convention centre in the north-eastern region. The KYCC offers 3,720 sq m of flexible meeting space and a 1,860 sq m outdoor plaza, set between the two buildings. The facility is ideal for banqueting, product launches or any open-air activities. KYCC’s grand ballroom has a capacity of 1,000-people banquet, and can be partitioned into three function rooms for 200-360 guests. Its 960-sqm exhibition hall can cater for 30-40 booths, or 600-guest banquet. There are seven smaller meeting rooms for 40-200 guests. Another resort cluster include Kirimaya Golf Resort & Spa, Khao Yai, a high-end nature retreat which features 52 rooms, four suites and four tented villas as

well as an 18-hole championship golf course designed by Jack Nicklaus and the Muthi Maya Forest Pool Villa Resort offering 64 luxurious pool villas. This resort cluster also has 600 sq m worth of indoor event spaces and an outdoor amphitheatre. Groups staying at this resort cluster get a sense of space yet a sense of team as they are isolated from everywhere else.

MICE HEROES Throughout the trip, the media representatives were groomed towards becoming Thailand’s MICE heroes by learning about what Khao Lak has to offer. They had to undergo a number of experiences in Khao Yai to earn their badges. Khao Yai has the capability and capacity to cater to business events with a CSR, adventure and team building focus. Donning the sky blue polo t-shirts and white caps, Thailand’s MICE heroes’ expertise are perfect for an interactive incentive program.

WINE TASTING

Tented Villa

Wine making in Thailand? According to the Thai Wine Association, the small industry was established as early as 1955. Thai vintners and winemakers like GranMonte Asoke Valley Winery

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e work closely with our 10 strategic partners under the Thailand’s MICE United II campaign to provide next level of products and services that are specially designed for business events travellers to Thailand, helping us to become a ‘Top of Mind’ business destination in Asia.”

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NOPPARAT MAYTHAVEEKULCHAI President TCEB

had to create techniques suitable to Thailand’s weather and terrain. Groups visiting GranMonte can tour around the vineyard and meet Nikki Lohitnavy, Thailand’s first female and Australia trained winemaker and daughter of managing director, Visooth Lohitnavy. Dine in VinCotto, the winery restaurant that serves home-style European dishes paired with their very own international award wining wines.

WORK FOR THE NATURE It is possible to tailor CSR activities according to fitness levels. For those

who are up for a challenge can venture into the woods with official park rangers and learn how to prepare artificial salt lick for the wildlife. Others who yearn for a less hectic activity can learn how to prepare seedlings in a nursery. Once completed, award the team with a visit to the Haew Suwat Waterfall made famous by the film “The Beach” or enjoy a stunning view from the Nong Pak Chi Observation Tower, Pha Diew Die viewpoint or the Pha Keb Tawan “sun cliff” on the western edge of Khao Yai.

COWBOY ADVENTURE Almost 60 years ago, Farm Chokchai was created from an unquenched desire to be an American cowboy. Today, this popular farm is ideal for incentive groups who want to experience being part of operating a self-sufficient and sustainable business. Team activities include farming, horse grooming and

Biz Events Asia MD presenting roses to TCEB Parichat Svetasreni

cow milking depending on group size and stay duration. The glam-camping air-conditioned accommodation options are nestled amongst nature suitable for group size of up to 100 guests.

GALA EVENING Besides resort ballrooms, the media representatives were invited to a knight/hero theme gala evening at the Midwinter Green restaurant Khao Yai that resembled a castle replica fit for a fairy tale kingdom. A TCEB official Thailand’s MICE Hero pin decorating ceremony also awaited them back in Bangkok, at the Mandarin Oriental hotel’s Sala Rim Naam Thai restaurant, witnessed by members of the Bangkok Riverside Partners. Their journey was completed with an overnight stay at the historic hotel with stunning views of the Chao Phraya River where Bangkok’s modern life began.

Milking the cow at Farm Chock Chai

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HONEST CONVERSATIONS BIZ EVENTS ASIA FORMED AN INTIMATE FOCUS GROUP AND A BUSINESS EVENTS FORUM IN BANGKOK TO DISCUSS DESTINATION THAILAND AND HOW EVENT AGENCIES DEFINE PARTNERSHIPS WITH SELLERS.

Focus group discussion with Thailand agencies

WORDS: EL KWANG

Honesty is still the best policy as it promotes trust, a key attribute to strong and lasting business relationships, according to three reputable Thailand based event and destination management companies and eight Malaysia based event management and group travel specialists which Biz Events Asia interacted with in Bangkok recently. Hotels in Bangkok continue to face stiff competition despite gaining higher occupancy levels and enjoying healthier average rates this year. The oversupply of hotel rooms in Bangkok city motivates price and value-add wars whilst buyers want sellers to indicate clearer and distinct unique selling points to assist them and their clients (end users) in the selection process.

Bangkok Sukhumvit hotel. Chanelle Garvey, director of sales & marketing and her sales team were invited into the discussion to gain insights from Sumate Sudasna, managing director of Conference & Destination Management (CDM) Thailand, Bert Chamrernnusit, country manager of Pacific World Thailand and Max Jantasuwan Group managing director of Events Travel Asia (ETA). According to Chamrernnusit, Thailand continues to draw interest due to the

value-for-money perception and new generation of enquirers and bookers taking over key buyer roles. On average, clients still ask for five to nine destinations to be quoted and lead times are still short. Jantasuwan agreed that the need to turn over proposal quickly increases pressure on the operations of the business. Hotels that get the opportunity to be in the quotes are the ones that have strong relationships with agencies and are trusted. Most agencies are hungry for business to make hay whilst the sun shines.

FOCUS GROUP DISCUSSION WITH THAILAND AGENCIES The discussion was hosted on Tuesday, July 28, 2015, in the private dining room of Lâ&#x20AC;&#x2122;Appart (a French apartment concept restaurant and event venue) located on the top floor of the Sofitel

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MALAYSIA BASED BUYERS SPEAK THEIR MIND

Malaysian buyers discussion forum

Sumate advised that hotels and venues should not compromise on their product and service quality especially during pressured on rate levels. These agencies will continue to be transparent with who their clients are and their requirements; however they expect hotels not to undermine rates and relationships by going directly to the clients with lower or noncommissionable rates. When asked if all agencies are as transparent as them, Sudasna said “those who are professional and have real business leads are”. Honest communication is key and both parties have equal obligations to call on each other to resolve misunderstandings and uncertainties. Hotels considered agencies as a reliable business source and an extension of their sales team. All three agencies feel that agencies should be treated respectfully especially when they are managing events on site. According to Jantasuwan, going the extra mile doesn’t only apply when trying to secure a piece of business. It

is more important to have the ability to deliver on a promise when on site. As partners, hotels should also be referring business back to agencies from logistics to offsite programming assistance when the seller’s team infrastructures are unable to provide the resources to facilitate external services. Chamrernnusit stressed that answering the brief is key to being included in the client proposal. He has received hotel proposals addressed to him that recommended other destination and event management services which is a direct conflict of interests. Sudasna advised that hotels should first have the care factor to work hand in hand with agencies, TCEB and TICA in securing business into the country. It is imperative to have an open mindset that is team Thailand oriented and open communication channels to provide the end user a valued solution that motivates repeat patronage. When international buyers see team Thailand working in unity, it could shift the perception from cheap to valuefor-money.

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hailand does not take business events for granted as our country has been through uncertainties BERT CHAMRERNNUSIT Country Manager Pacific World Thailand.

This forum formed part of the Bangkok familiarisation program jointly organised by Accor Hotels, Events Travel Asia and Biz Events Asia. The three organisers ensured that above the fun elements, a business session like the forum was held at Pullman Bangkok Hotel G on Thursday, July 30, 2015 to encourage these selected buyers to share their thoughts on relationships. All Malaysia buyers also warned of bad experience of being undercut by other hotels and venues. Similar to the three Thai agencies and besides email communications, these buyers welcome office visits and product updates as having the latest product knowledge gives confidence in recommending the hotels. It also allow sales representatives to build stronger rapport. The buyers also request for hotel regional offices to have stronger communication channels to the hotels. There were incidents where buyers had to repeat their requirements with a specific hotel when the brief was sent to the regional offices. Loyalty programmes may assist in offsetting certain costs however the redemption process must be easy. It is also important that hotel staff understands and can assist in the redemption process especially if they are the ones driving enrolment. The buyers prefer loyalty programme promotions to be straight forward, easy to understand and easy to book. Kerry Healy, Vice President Sales, Asia Pacific for Accor Hotels explained that Accor has a rate parity policy. Sometimes, it is challenging to monitor and manage end users that go through multiple channels to source rates. The chain continues to invest in effective systems focused on providing true solutions to bookers at the correct rate levels. All Malaysia based buyers were delighted to hear from TCEB that the application process in getting the bureau’s support is as straight forward as filling in 2 forms. A Thailand based destination management company can also assist in the application process.

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BANGKOK SENSATION ACCOR HOTELS DELIVERED A SUCCESSFUL FAMILIARISATION TRIP TO BANGKOK THAT EXPRESSED ITS BRAND NEW PEOPLE-CENTRIC PHILOSOPHY CALLED “FEEL WELCOME”. WORDS: EL KWANG Here are some unforgettable highlights described by the Malaysia based buyers.

SOFITEL BANGKOK SUKHUMVIT Our stay at the hotel was so special. From being addressed by our names by Chanelle Garvey, the hotel’s director of sales & marketing and her team whilst being served arrival drinks at the hotel’s S Gallery filled with inspiring artwork to individually escorting us to the room to be surprised with personalised pillow cases, the hotel really made us feel at home. The dedicated event spaces are well appointed and L’Appart Restaurant is a unique function space.

SOFITEL SO BANGKOK The hotel’s director of business development, Juthamas Carranco and her team, delivered an experience filled with special moments. From the cocktail making competition inspired by the five elements of the hotel building and the location of the hotel to making the club lounge an impromptu post dinner networking drinks gathering and have “So Paul” mingled with us was the definition of going the extra mile. What was so moving was the team stayed with us till late despite it being a public holiday the next day.

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PULLMAN BANGKOK HOTEL G The hotelâ&#x20AC;&#x2122;s general manager, Tony Chisholm, spoilt us with a black and white themed afternoon tea prior to the Biz Events Asia forum. From there, we got to experience a small cocktail party in one of the hotel suites where we could spend time and chat with everyone. We were then ushered to the hotelâ&#x20AC;&#x2122;s Scarlett Wine Bar and Restaurant where we took our time and dined across a long table.

PULLMAN BANGKOK KING POWER This hotel is built to host conferences and meetings. Its spacious lobby is suitable for efficient group check in. Some of us kept looking at the outdoor courtyard surrounding by lush greens and a fish pond and wondered the kind of events we can host there. The hotel closed the lounge and served a delicious Thai lunch. It was a great way to end our programme with a feedback session over lunch.

EVENTS TRAVEL ASIA The ETA team was patient and attentive. They know how to make us feel like VIPs and accompanied us throughout the trip. They recommended some fun team building activities which are a crucial component for groups and incentive travel programmes.

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NEW EVENT, NEW VENUE BIZ EVENTS ASIA AND TICA RECENTLY HOSTED A MASTERCLASS ON DESIGNING AND MANAGING THE EFFECTIVENESS OF PUBLIC RELATIONS WORDS: GINA SIN

The event was held at the newly refurbished meetings facility on level six of Plaza Athenee Bangkok, A Royal Meridien Hotel. Its six meeting rooms, one boardroom and an Atheneum Lounge that spans 134.5 sq m feature elegant style cues that attest to the hotel’s royal roots, complemented by natural lighting and unobstructed views of the city. All designs, craftsmanship and workmanship are 100 percent local, with Filigreed moldings fused with functional surfaces and minimalist lines. The hotel is also ISO 20121 certified for the planning and delivery of sustainable events, reflecting Plaza Athenee’s strong sustainability ethics. The Atheneum Lounge offers a creative space for themed coffee breaks prepared in an open kitchen plaza. The largest meeting room offers 150 sq m of space that comfortably hosts 80 delegates in a theatre-style setting. All meeting rooms also come with adjustable mood lighting and individual climate control.

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M e e t i n g f a ci l i t i es , re c og n i s e d by t h e w o r l d . At the 5-star One World Hotel, you can expect ample space, luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system, live feed facility and mood lighting with variable colour setting and free Wi-Fi. However, what makes corporate functions here extra special is the opportunity to put fun back into functions. Anythingâ&#x20AC;&#x2122;s possible in One World. To add some excitement to your next event, speak to our Conventions and Events team today at 03-7712 2289 or email cne@oneworldhotel.com.my

2015 Meeting Packages Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

*Prices are in Ringgit Malaysia and inclusive of 10% service charge and 6% goods and services tax.

Find us on

Certificate of Excellence 2014 WINNER

International Star for Leadership in Quality Award 2013 Gold Category

One World Hotel

first avenue, bandar utama city centre, 47800 petaling jaya, selangor, malaysia. toll free domestic: 1300 88 7888 toll free international: 1800 88 7888 tel: 603 7681 1111 fax: 603 7681 1188 email: enquiry@oneworldhotel.com.my website: www.oneworldhotel.com.my

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PUMPED UP BEIJING THE 10TH EDITION OF IBTM CHINA INTRODUCED A NUMBER OF NEW INITIATIVES AND SHOWED HOW IT REMAINS AS ONE OF THE MOST SOUGHT AFTER BUSINESS EVENTS TRADE SHOWS IN CHINA. China remains as a very important driver in the MICE industry globally, not just as its yearly outbound tourist numbers hit 100 million for the first time in 2014, but also in attracting business events from far beyond the region. There is also a surge in partnerships between the Chinese and foreign tourism providers and developers, including airlines, hotels and lodging groups. Around 4,000 professionals from the business events industry were welcomed at ibtm china this year, including some 380 exhibitors from 28 countries and 400 buyers, of which 100 are from overseas. Some of the 21 countries represented include the US, Germany, Singapore, Australia, India, Italy, Japan, Belgium and the UK. More than 80 percent were returning exhibitors.

STREAMLINED QUALITY Buyers from global brands such as Volkswagen, Walmart, China Textile Association, L’Oreal Paris, Nike, Samsung, Prudential Life Insurance, and MICE agencies such as CITS International M.I.C.E Co., Ltd. and CYTS M.I.C.E Company were some of the many quality buyers that attended ibtm china 2015.

As a domestic buyer based in Shanghai who has attended ibtm china for the fourth time, Raymond Qian, director at C&R Solution Co., Ltd. felt that “Even though the hosted buyer programmes were being squeezed from three days to two, the quality of exhibitors and their booths at this year’s itbm china have notably improved over the years. It was also the first time I’ve seen an insurance company exhibit at a business events tradeshow, which signals the growing importance and awareness of getting insured for the various aspects in organising and executing meetings and events.” Hosted buyers were obligated to complete at least 24 appointments on the show floor within those two days at the trade show, which was made easier through one of ibtm china’s many new initiatives: A coordinated matching system that saw 72 percent of mutually-matched appointments based on business objectives. While networking remains as one of the core objectives at the trade show, Tony Vanvinckenroye, business manager at Jetair based in Belgium, said that some of the Chinese travel associations that

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E Lobby of NUO Hotel Beijing

he was keen on working with spoke little English, and that their websites were in mandarin only, deterring much success in his objectives. Nevertheless, his first time in Beijing allowed him to learn a lot about the Chinese culture, the importance which Traditional Chinese Medicine (TCM) plays in the Chinese tourism, as well as the country’s potential in attracting both leisure and business events.

Cici Chen, senior project manager, ibtm china, said in an interview that a survey conducted found 46 percent of hosted buyers requesting a repeat of the Knowledge programmes, citing relevance and inspiration as key to the importance of such sessions. Exhibitors found these programmes valuable, as they provided a channel for industry insights, networking, discussions, and a sharing of practices with industry peers. They also found the Knowledge programmes practical.

A Community Hub was created this year to allow destination presentations to be delivered, in particular the other regions in China, Russia, America and Thailand that buyers requested to learn more of after last year’s show. Supported by ICCA and ASAE, new education sessions spanning 10 sessions over two days saw a focus on how to develop business connections, skills and discussions on problems faced by events planners, event purchasing and venue sales, as well as latest news and trends.

RAYMOND QIAN Director C&R Solution Co., Ltd.

VENUE FINDINGS

Hosted media had the chance to stay at the newly opened NUO Hotel Beijing, the very first property of the NUO brand that visions to pioneer the future of Chinese luxury hospitality to the world. Inspired by the artistic and cultural luminaries of the Ming Dynasty, NUO Hotel Beijing is a masterpiece of modern Ming living, not only seen on all its fixtures and furnishings, but also experienced through its services throughout the property. With 2,500 sq m of flexible meeting space, the hotel

NUO Hotel Beijing

“

ven though the hosted buyer programmes were being squeezed from three days to two, the quality of exhibitors and their booths at this year’s ibtm china have notably improved over the years.

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KNOWLEDGE IS KEY

features 438 guest rooms and suites, and is a certified green building with a high performance air purification system. Read more about NUO Hotel Beijing at bizeventsasia.com/nuohotel-beijing.

At the trade show, Biz Events Asia learnt about a state-owned unique venue in Beijing. Managed by MGM Grand, Diaoyutai State Guesthouse spans 43 hectares, which includes 5.1 hectares of lake and 25 hectares

ibtm china opening ceremony

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of green spaces. The compound comprises 16 villas and two ancient architecture complexes. This imperial estate is a living museum on its own, dating back to 800 years of history through periods of glory and dilapidation reflecting the rise and fall of feudal dynasties over the ages. Its level of exclusivity allowed it to become a professional venue where Chinese leaders conduct state activities and host foreign dignitaries. Each villa consists of accommodation rooms, leisure and fitness facilities, convention venues, banquet facilities and a garden.

TRADITIONAL CHINESE MEDICINE As the world of TCM becomes increasingly prominent globally, Beijing Tourism has introduced a number of TCM Health Preservation Cultural Tour itineraries. This includes customized treatment plans to provide individual services in one of the cityâ&#x20AC;&#x2122;s first-class TCM hospitals. Participants can gain basic knowledge of health preservation and the TCM culture, try delicious

Danruo Garden

TCM dishes and visit scenic spots to reinvigorate the mind and body. As part of ibtm chinaâ&#x20AC;&#x2122;s pre-show tour programme, some of the hosted media and buyers had the chance to visit the Gulou Chinese Medical Hospital, where a choice was given to experience either a herbal foot soak, Tui Na massage (an ancient Chinese massage technique), or acupuncture,

and learn about the origins and history of TCM. Trade shows are good for business connections that lead to establishing trust. What makes a tradeshow great is the ability to continuously deliver a solid educational programme that drives the professionalism of the business events industry.

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SEOUL ROLLS OUT FIVE NEW MEETINGS SUPPORT STRONGER PROGRAMMES MEETINGS AND EVENTS SUPPORT TO WOO THE GLOBAL BUSINESS EVENTS CROWD.

WORDS: BEN JORDAN Seoul is actively promoting competitive business events offerings to organisers through a range of new incentivised programmes designed to make the city even more attractive as a major convention host. The five programmes provide financial support on a range of elements essential to large-scale meetings, including transportation, entertainment, and dining. Seoul Mayor Park Won-soon announced the new initiatives on August 4, 2015 to global meeting professionals at the Seoul MICE Beijing Road Show. The event aimed to promote Seoul as a high-quality international meetings host just prior to the city’s attendance at ibtm china 2015.

Seoul Mayor Park Won-soon

Divided into two types of offerings, the first two programmes capitalise on two upcoming Seoul-based events taking place this autumn: the Seoul Mega Concert, a K-pop musical performance scheduled for early October in downtown Seoul Plaza; and the annual Seoul International Fireworks Festival this year slated for October 3, 2015.

The second category of programmes, available to events held in Seoul between now and June 2016, is offered as a package of three benefits, including a dining credit of KRW 10,000 (US$8.60) per delegate; a coach for a city tour of Seoul and up to KRW 3 million (approximately US$2,600) in credit for a Seoul performance. For the latter, Seoul offers a wide range of nonverbal performances suitable for international visitors regardless of language, including the globally-acclaimed NANTA.

For either of these, business events attended by 50 or more delegates staying in Seoul for at least two consecutive nights are eligible for complimentary reserved seats on a first-come, first-served basis.

Event organisers interested in taking advantage of the package of programmes should apply by September 30, 2015, and can make enquiries with the Seoul Convention Bureau by emailing hotline@seoulwelcome.com.

Seoul’s business events support programme has long provided financial, promotional and operational assistance across specific criteria; however the new initiatives reflect efforts to relax such criteria in order to make qualifying easier for events. Since 2011, Seoul has maintained its position as one of the world’s top five UIA convention cities, and the easing of support eligibility is expected to further the city’s convention profile. Mayor Park, who spent a week in China engaged in various promotional activities in Beijing, Shanghai and Guangzhou, told the Chinese media, “Seoul is a very charming and vibrant destination,” adding, “We have been wholeheartedly planning many sales and festivals for our visitors, so we hope to see just as many people come to Seoul.”

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GEM AT EVERY CORNER A LOOK AT HOW W BEIJING – CHANG’AN CAN UPSCALE ALMOST ANY EVENT WITH ITS DESIGN AND PERSONALITY. WORDS: GINA SIN In a plethora of hotels in China to choose from, there will always be a brand that speaks to our personalities and preferences differently from others. It is the sense of familiarity and trust a brand has given that have allowed us to bond with. W Beijing – Chang’an needs no introduction. Just entering its lobby makes heads turn even before checking in. Its iconic golden ball of a DJ dock at W/Lounge descends as night falls, with a glowing LED stone catwalk that transforms the space into an impressive product launch and events space that can hold a maximum of 250 people. Ideal for large gatherings, the 518-sq m Great Room features customisable LED lighting and a high ceiling that has

The Kitchen Table – Sunken Garden

attracted events from BMW, Louis Vuitton and Apple. Its 320 sq m prefunction foyer has a pull that makes people want to turn up early for the preevent drinks, instead of arriving at the nick of time just for the main event. Slightly smaller events can be accommodated in the 200-sq m Mega Room, while the hotel’s four studios and two strategy rooms provide spaces for intimate meetings. These meeting rooms also feature projector screens on both ends of the room, as well as a cloak room for speakers or entertainers to get ready in.

For more privacy, venues like the Birdcage provide an intimate and exclusive feel that inspires interaction, suitable for entertaining your most valued clientele. Perched on the top floors of W Beijing is X25, a premium lounge that offers views of the old city wall and Ancient Observatory to complement its eclectic ambience. This spans 560 sq m, and has hosted product launch parties for Chivas and Clinique. Outdoor venues like the Sunken Garden located at The Kitchen Table – W Beijing’s all-day dining restaurant – is an outdoor herb garden that offers a fresh breath of air for event spaces. Its spacious setting can fit up to 80 people standing, and gives an open yet exclusive feel to any event.

WINDING DOWN

Birdcage

W Beijing’s AWAY SPA offers honeybased treatments performed with premium ESPA UK spa amenities in seven treatment rooms. Ranging from massages and body treatments to facials and beauty therapies, indulge and melt into relaxation from the moment the honey-based oils are inhaled.

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VIVE VIETNAM! WHILE THERE ARE CHALLENGES, THERE IS A QUIET OPTIMISM IN THE BUSINESS EVENTS MARKET. Despite a dip in inbound tourism numbers early this year, there is a glimmer of optimism for Vietnam in the business events sector, which has seen demand growing. Much of the attrition can be blamed on the withering of two major markets – China, following violent protests in Vietnam over its South China Sea activities, and Russia, with the devaluation of the rouble. Vietnam moved to counterbalance this by waiving visa fees for key markets, and numbers bounced back in July. Vietnam National Administration of Tourism said foreign arrivals jumped to 593, 566 – 12.1 percent from June, and 5.1 percent more than in the same period last year. However, there are challenges in the tourism industry ranging from human resources to budgets. “Lack of wellqualified workers and professionals in the field is limiting the industry’s development,” according to the 12th annual Grant Thornton Vietnam Hotel Survey. A lack of budget for tourism promotion as well as how to spend the allocated budget is another challenge for Vietnam’s tourism industry. “Weak co-operation” among related industries and departments is also seen as another obstacle for developing Vietnam’s tourism and hospitality industry. “We do not have much information on MICE visitors,” Grant Thornton (Vietnam) executive chairman Kenneth Atkinson told

Biz Events Asia. “All I can really say is that according to our recent visa data they fell slightly last year from 2013, from 5.9 percent to 5.7 percent of visitor arrivals.” Despite fewer international arrivals, many travel companies have had higher demand in the business events segment this year, as reported by VietNamNet Bridge. Growing markets included Finland, Germany, Italy, Japan, Korea, Singapore, Spain, Taiwan, the Netherlands and the US.

WAYS TO IMPROVE An informal survey of active players in the incentive industry shows areas in which Vietnam can improve its image internationally as well as its service on the ground. “Accessibility is a little limited,” said Max Jantasuwan of Events Travel Asia, Bangkok, who had an incentive group of 400 people at the Pullman Resort Danang over six days this month, to be followed by a 70-guest incentive at Hyatt Regency Resort Danang over four days in September. “It is not too difficult to organise an event in Vietnam, but the brief needs a lot of explanation, and you must be around to make sure it’s really like what you want.” Immigration procedures are a major handicap for the incentive market, according to Vitours (Danang) vice-general director Le Tan Thanh Tung. “They are so difficult, complicated and expensive, and take a

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Fireworks in Ho Chi Minh City

“

is not too difficult to organise an event in Vietnam, but the brief needs a lot of explanation, and you must be around to make sure it’s really like what you want.

“

MAX JANTASUWAN Group Managing Director Events Travel Asia

markets and focusing on developing infrastructure. At the same time, Vietnam is participating in worldwide tourism fairs.”

long time”. He said there is also a lack of professionals in the business events industry, such as English-speaking organisers. Danang needs more direct flights to its international airport from potential markets such as Australia, India, Japan, Malaysia, Singapore and Thailand. “More and more MICE groups tend to stay at Danang, which is well located with good tourism infrastructure and quality services.” Diethelm Travel business development executive Hue Nguyen in Hanoi said that despite challenges, Vietnam still shows great potential for incentives. Noting “significantly more” MICE requests - mainly from France, Russia and the UK for this year and next, ranging from 50 to 200 people – Hue Nguyen believes that while Vietnam’s business events industry has come a long way, there is plenty of room for improvement…“There is no clear strategy for investment; there is a lack of qualified people who can organise highlevel conferences and workshops; there is no good marketing strategy; there is a lack of conference centres able to handle several thousand delegates; and there are still not enough five-star hotels at regional level.”

There is also competition from ASEAN neighbors, with Malaysia and Thailand both aggressively promoting business events. “We also need a comprehensive marketing strategy to promote Vietnam.” While changes to visa requirements are welcomed by Minor Hotel Group area sales and marketing director Roger Baldwin in Saigon, he believes further changes are needed to gain momentum. “We have seen a decline year-on-year in incentive inquiries, the main factor being the visa issue.” While Vietnam ticks all the boxes for incentive houses, the destination is not promoted enough. “Something like a convention bureau would be a critical step in getting the markets to understand what is available.”

She mentioned that improvements are needed in infrastructure (highways/ roads) and training (communication skills). Meanwhile, the top destinations for incentive groups - Ho Chi Minh, Hanoi, Danang and Hue - have high hotel standards, an efficient workforce and generally good English skills. Increasingly, incentive group activities are focusing on CSR initiatives, said Banyan Tree & Angsana Lang Co resorts area general manager Michal Zitek. These initiatives include teaching English and planting trees at local schools, feeding communities, and environmental activities. Premier Village Danang Resort director of sales and marketing Masayuki Danang Fisherman

POSITIVE STEPS While Vietnam understands that MICE business brings higher revenue than other tourism sectors, there is still limited support from the government, according to Paradise Hotels & Cruises (Halong Bay) marketing and communications manager Vo Thi Phuong Thao. “Lately, we do see the government taking some positive steps, such as waiving visa fees for key

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Dragon Bridge in Danang

Diethelm Incentive

Kobayashi says access is easier now for overseas groups, plus there are more internationally managed hotels and resorts. “There were none 10 years ago,” he said, noting that Danang hosted APEC 2012 and is confirmed to host the 2017 event. However, he believes there needs to be better staffing levels and infrastructure, as well as more large venues. Sofitel Legend Metropole Hanoi director of sales and marketing Anthony SlewkaArmfelt said the midscale and budget incentive markets are growing more rapidly than the high end of the market. He also believes the new visa waiver program for the UK, France, Germany, Italy and Spain will make it easier for Vietnam to secure high-end incentives. “I am convinced the new Vietnam Airlines fleet that started rolling out this summer with 787-9 and A350 airliners will also help with the incentive conversion rate.”

Read about the new hybrid event trend on our website at bizeventsasia.com/delve-into-vietnam-hybrid-event

Paragliding in Danang

Corporate event in Danang

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BEYOND THE HEART OF SINGAPORE VENTURE OUTSIDE THE CITY CENTRE OF SINGAPORE TO MINGLE WITH ENRICHED LOCAL CULTURES. Singapore celebrated its golden jubilee with a super long weekend of activities. International business events travellers who extended their stay over the weekend of Friday, August 7, 2015 would have witnessed the joy and pride of Singaporeans. Retail and attractions kicked off various SG50 promotions as early as January 2015. Intricate decorations hanging throughout the city augmented the triumphant moods of its people and tourists. Some retail brands created special collectors’ items to commemorate and celebrate the journey that has made this country into a respected and leading destination in the region. More international visitors who were captivated by the island city’s charm, returned to Singapore to explore areas outside the city. An overseas event organiser who visited Singapore

recently said, “I have been to Singapore a couple of times for work and spent my time mainly in the city. On this occasion, I had the opportunity to extend my stay and explore other areas of Singapore. I learnt and experienced the cultural depths of this nation. This experience gave me better understanding of Singaporeans and allowed me to establish better rapport with our Singapore based events team.”

THE KAMPONG SPIRIT The pace of life slows down immediately as one alights the taxi along Haji Lane in the heart of Kampong Glam. Head out there in the late afternoon for a bit of shopping along Arab Street. Taste local delights like the Malay Kuih (cakes) or other small bites while sipping a glass of Teh Tarik (Indian styled pull tea) in one of the local coffee shops. Immerse into the environment by hanging out with the locals in these coffee shops to get a taste of the Kampong (Malay word

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for village) spirit. Soon, one will choose to breathe deeper over the urge of using their phones. To enjoy a night cap in one of the quaint bars prior to heading back to the hotel may be the best way to get ready for a day of meetings in the city.

Casual shopping in Kampong Glam

THE HEALTH GURU Let the fragrance and health benefits of Indian spices entice you to explore Little India. Ingredients used in Indian cuisine offer numerous health benefits. For example, pulses are known to be rich in Vitamins A, B, C and E, calcium, iron and potassium. Low-calorie Paneer prevents osteoporosis. Turmeric has antiinflammatory qualities whilst cardamom assists with cholesterol and cancer control. Feast on the authentic flavours in the numerous restaurants along Serangoon Road before doing affordable shopping in the 24-hour mega-mall, Mustafa Centre. Last surviving Chinese villa in Little India

Arab Street in Kampong Glam

“

have been to Singapore a couple of times for work and spent my time mainly in the city. On this occasion, I had the opportunity to extend my stay and explore other areas of Singapore. I learnt and experienced the cultural depths of this nation. This experience gave me better understanding of Singaporeans and allowed me to establish better rapport with our Singapore based events team.”Overseas event organiser.

“

Alternatively, spend a night in one of the trendy boutique hotels in the area. The Sultan is a 64-room shophousestyle boutique hotel. According to the hotel’s website, its “main lobby is so prized for its historical and cultural relevance, and architectural beauty, that it has appeared on a 1996 Singapore postage stamp”. The SingJazz Club within the hotel, run by the same people behind the Singapore International Jazz Festival, features live entertainment to jazz up your cultural experience.

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Centre your mind and strengthen your core by participating in a peaceful yoga session at centres like Oasis Holistic Yoga owned by Singaporean, Erica Khoo, who is the first full time yoga teacher in Singapore back in 1974. There are three Ayurveda yoga centre located within the Little India footprint. One Farrer Park Hotel and Spa located above the Farrer Park MRT (train) station is one of Singapore’s newest conferencing hotels that provides an ambience of a true sanctuary. Upon check in, the reception gives a sense of home just like one is returning to the apartment. The Skyline hotel (like a club level) rooms within One Farrer Hotel and Spa are located on the highest floors of the building. In a city of skyscrapers, these rooms offer unblocked and panoramic views of the city, mesmerising the surprised viewer with vistas of the Singapore Flyer and Suntec City. The Skyline Lounge in its colourful setting and adjacent pool accessible only to Skyline guests are an oasis and the corned beef dish from the buffet breakfast selection is not to be missed. For events, the 700-seat Grand Ballroom features a 13-metre video screen. Fibre-optic cable offers video streaming from any of the 18 operating theatres of Farrer Park Hospital (physically connected to the hotel), as well as from the hotel’s cooking studio, Origins of Food. Presenters

Skyline Lounge, One Farrer Park Hotel

have touch-screen control panels, while electronic tablets enable delegate input. There are four smaller venues on the same level plus an air-conditioned marquee for up to 300 guests. General manager Gilbert Madhavan is enthusiastic about what the hotel can do for medical conferences, and says he is also keen to service the corporate sector. Skyline Studio, One Farrer Park Hotel

TEE OFF LIKE A CHAMPION Sentosa is definitely not a onehit wonder island. Other than the famous cove and sections of beach front rentable for gala cocktail and dinner events, explore the Sentosa Golf Club for the next C-Suite event. The club can tailor golfing competitions where sponsors will get a chance to brand, mingle and

Sentosa Pavilion alfresco night setup

network with potential clients on the Serapong or Tanjong courses. The 297.4-sq m Sentosa Pavilion is the perfect venue for post tournament awards luncheon or dinner for 200 guests. Have the emcee relate comical moments from the competition whilst the guests enjoy the commanding views of the Serapong Course’s 9th and 18th greens. The Sentosa Golf Club also offers other meeting and function facilities catering from 15 to 300 guests in a theatre-style set up.

JOURNEYING NORTH FROM WEST Journey to the west of Singapore using the MRT (train) and explore team building activity options within the Chinese and Japanese Gardens. Along the way, visitors will be in awe with the development of one of its busiest suburban hubs, Jurong East. Here, international visitors will get a chance to mingle with the locals – a true

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Twin Pagoda,The Chinese Garden, Jurong

melting pot of cultural backgrounds. Major shopping malls exist amidst a cluster of health care facilities such as the Jurong health services, SATA CommHealth Jurong Medical Centre and the recently opened Ng Teng Fong General Hospital. The latter was designed with the Singapore weather in mind. By incorporating natural ventilation and outdoor views, the hospital aimed to provide a comfortable and soothing environment to aid patients’ recovery process.

The Singapore government announced that the Jurong Country Club at the Jurong Lake District (near Jurong East MRT station) will be the location of the S$14.9 million Singapore-Kuala Lumpur high speed rail terminus. Strategically located within the same area is an important landmark, the Genting Hotel Jurong. “Since its soft opening in April 2015, the hotel has been enjoying healthy occupancy rate,’ said Chow Keng Hai, Vice President of Rooms, Resorts World Sentosa. When the high-speed rail is ready, the hotel expects to cater to a healthy percentage of commuters from Malaysia. In the meantime, the hotel caters to overseas corporate executives who prefer to be accommodated close to their offices located near the hotel or in Tuas, a

large industrial zone, 15 kilometres from the district. At a recent site inspection, Biz Events Asia saw the 426 sq m-grand ballroom and other event facilities. The poolside lawn is an event space perfect for a cocktail networking event for up to 100 guests. The new hotel works closely with sister hotels located within Resorts World Sentosa. It provides complimentary shuttle between the two locations. Often venturing away from the city centre and into suburban hubs without the distractions of homogenous international retail labels and the “busyness” of the corporate world, allows one to understand and experience the cultural depths of a country.

Deluxe Suite, Genting Hotel Jurong

Genting Hotel Jurong

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ITB ASIA STRENGTHENS AN ONGOING ASSOCIATION PARTNERSHIP WITH K.I.T. GROUP WILL ENHANCE CONFERENCE THIS YEAR’S ASSOCIATION CONFERENCE PROGRAMME PROGRAMME WITH Recognising the importance of keeping industry partners at the forefront of travel with upcoming trends, business opportunities and best practices, ITB Asia leveraged on the positive feedback from delegates who attended K.I.T.’s sessions last year in its decision to expand the association conference programme this year. A series of sessions entitled “EAST Meetings WEST” will focus on how European and international associations can optimise their activities and relationships within the Asia Pacific region, and include dedicated discussions focusing on key markets such as China and India. Topics discussed will include the assessment of new opportunities for associations across the region, development of relationships and

Photos courtesy of ITB Asia

RICHER CONTENT AT THE TRADE SHOW.

implementation of sustainable solutions to benefit businesses. According to Katrina Leung, executive director at Messe Berlin (Singapore), up to 50 associations-related professionals will be invited to attend the enriched lineup. “Our broad range of speakers at this year’s event will discuss Asia’s unique association landscape, and provide advice on how organisers can enhance their own events to attract greater participation from the region.” Speakers include Jennifer Salsbury, CEO of IMC Convention Solutions, who was formerly director of sales, international at the China National Convention Center (CNCC) in Beijing. Association professionals attending this programme will get to benefit from its networking opportunities, as well as K.I.T. Group’s specialised insights on association event management.

Designed specifically for delegates looking to expand Asian involvement in their events, Ben Hainsworth, executive director for associations at K.I.T. Group GmbH, said that their “tailored content will allow attendees to garner insights into the vast opportunities of this diverse and expanding marketplace”. Case study presentations will be made by Josche Ouwerkerk, manager of conferences and business relations at the International Federation of Library Associations (IFLA), and professor Tan Huay Cheem, president of the Asian Pacific Society of Interventional Cardiology (APSIC). ITB Asia’s lineup of confirmed conferences include partnerships with the China Outbound Tourism Research Institute (COTRI), Centre for Aviation (CAPA) and DestinationElite. Last year’s show attracted close to 750 exhibitors from 76 countries and 850 buyers from 62 countries.

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ISLAND CHARM THE LOCAL BUSINESS EVENTS INDUSTRY OF BALI AND ALL STAKEHOLDERS INVOLVED HAVE BEEN WORKING TOGETHER TO ENHANCE THE APPEAL OF THE ISLAND – THROUGH PROFESSIONALISM, CREATIVITY, AND A CLIENT-FIRST MENTALITY. For one of the top holiday destinations in Asia Pacific, Bali has a long history of being the “it” destination for the rich and famous. It has attracted starstudded personalities ranging from Charlie Chaplin back in the 1930s and Mick Jagger in the 80s to the modern luminaries such as the Beckhams and Paris Hilton. But there is so much more to Bali than just a tourist destination; the island has proven it is a worthy host to many international events such as the ASEAN summit, APEC CEO Summit and WTO, just to name a few. As the gateway to the island, the Ngurah Rai International Airport now offers a better overall experience for visitors with the completion of its renovation. The government has recently extended visa exemptions to more countries, now granting hasslefree access to 45 countries in total. “The visa exemption will open a lot of opportunities for Indonesia, especially Bali being the number one destination in the nation,” said Reza Abdullah, president and CEO of Royalindo, one of Indonesia’s leading PCOs. “The additional exemption will surely put our clients at ease, meaning that it would cut the time to prepare for their (non-government) event and their participants can easily travel in with no hassle.”

However, groups will need to take note of the long immigration queues at the airport, particularly during peak hours from two to six in the afternoon. To ease the heavy human traffic, additional counters have been added to serve incoming travellers, with a total of 26 counters and three back-up counters. According to the Ministry of Tourism, Bali contributed up to 40 percent of the nation’s foreign traveller visits in 2014. Bali is undoubtedly Indonesia’s gateway to the world. The completion of the Bali Mandara toll road in 2013 has proven to improve travel time from the Ngurah Rai International Airport to Nusa Dua, which once took up to 40 minutes but can now be reached in 10. However, traffic can still be an issue, according to Renato Domini, managing director of Asia World, a DMC that operates mainly from Bali. “When you try to transport a large group for business events, traffic can at times be a challenge, especially during the high season, but we usually solve this problem with a police escort.” General infrastructure in Bali is still growing, and there are plans to build more freeways connecting north and south Bali in 2016. “We need to create a more conducive environment for tourism in order to

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It Gamelan Ballroom

drive more visits to the island, both for leisure and business,” explained the Vice Governor of Bali, I Ketut Sudikerta.

Bali has approximately 80,000 hotel guest rooms, and in the last five years has welcomed several new players such as the Ritz-Carlton and Sofitel. The island will also soon welcome other big names such as Kempinski and Waldorf.

With the ever-growing demand for business events, independent venue operators such as Bali Nusa Dua

“

is a very competitive business, which is good for the market. It keeps us on our toes and pushes our creativity to be able to win at the game and differentiate the brand. Yes, your MICE facilities will play a major role, but it is now more than just the number of function rooms you have. It is about the other aspects: the psychology of the events, and how we can be flexible yet firm with clients.

“

“It is a very competitive business, which is good for the market. It keeps us on our toes and pushes our creativity to be able to win at the game and differentiate the brand. Yes, your MICE facilities will play a major role, but it is now more than just the number of function rooms you have. It is about the other aspects: the psychology of the events, and how we can be flexible yet firm with clients,” said Tommy Trisdiarto, director of marketing and events of Sofitel Bali Nusa Dua Beach Resort.

TOMMY TRISDIARTO Director of Marketing and Events Sofitel Bali Nusa Dua Beach Resort

The limits are endless on an island where the line between business and leisure is blurred, sometimes even non-existent. “More companies would like to have at least one CSR activity included. For the past five years, there wasn’t much focus on this. Now we get more requests for teambuilding activities,” explained Domini. Participants learning the Balinese dance

Convention Center (BNDCC) also offer an option for those who wish to hold a larger event. Having hosted several international events – such as the ASEAN Summit and a 4,800-delegate Asia Pacific Life Insurance Conference earlier this year, the BNDCC fills the demand for bigger events. Being in the Nusa Dua area, there are plenty of accommodation options for events. However, one of the challenges handling large-scale events is getting the additional qualified manpower for

an execution, according to Rika Malyani, executive assistant manager of BNDCC. “Currently we solve this issue by involving students from the tourism university, who may not have the experience to handle an event of such level. However, with the continuous training we provide prior to the event, we minimise the risk of potential glitches by ensuring our main team plays the larger role of supervising the temporary staff or casual workers.”

From community-based options such as the East Bali Poverty Project to environment-related CSR activities such as sea turtle conservation, mangrove tree planting, beach cleaning, and reef adoption, Bali provides the opportunity for companies to give back and be a part of the island’s life. Various excursions are also available for companies seeking something different for annual meetings or incentive programmes. Groups can participate in exciting treasure hunts around the island or take perfume classes, a special twist to brainstorming sessions where organisations can determine their corporate culture through scent.

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#Deals visit www.bizeventsasia.com/deals for more deals online

The Peninsula Hong Kong HONG KONG

Groups occupying 10 or more guest rooms from now till March 31, 2016, with meetings held in The Peninsula’s Conference Centre will enjoy a special rate from HKD 3,000 (USD 387), excluding service charge per room for each night of single occupancies. Tel: +852 2696 6615 Email: eventphk@peninsula.com

Kuala Lumpur Convention Centre MALAYSIA

Starwood Hotels & Resorts ASIA PACIFIC

From now till December 31, 2015, conference and convention bookings confirmed for three or more consecutive years will enjoy the previous year’s all-inclusive Day Conference Packages (DCPs) rates and a rebate of 10 – 25 percent on venue hire, depending on event size.

Book a group at any participating Starwood hotel or resort in Asia Pacific to get a choice of two of a range of rewards. This includes five percent off master-billed rooms and double complimentary room upgrade allocation. Book by October 31, 2015, for arrivals by December 31, 2015.

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Studio City Macau

MACAU

The city’s newest cinema-themed entertainment and leisure destination that offers over 4,000 sq m of indoor events space has introduced a range of full- and half-day meeting packages. This includes use of meeting rooms, conference welcome pack and conference amenities. Tel: +853 8865 8888 Email: salesenquiry@melco-crown.com

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