Biz Events Asia September-October 2017 by BEAM

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#CoverStory

THE LEXICON OF FOOD & BEVERAGE BIZ EVENTS ASIA SPENT A WEEK IN THAILAND WITH ACCORHOTELS LEARNING ABOUT THEIR UNIQUE DIFFERENTIATOR. WORDS: EL KWANG

If there is one event component that can transcend all culture and language barriers, it will be food and beverage (F&B). The importance of food culture ranks high in Asia. Some say food binds relationships, others use dining experiences to treat themselves well. An observation from successful cooking competitions like MasterChef Australia affirms that food etches fond memories as these home cooks often drew inspirations from the food cooked by their family members. The show draws substantial viewership as people are more invested in food. At the recent AccorHotels F&B Academy event held at Novotel Bangkok Sukhumvit 20, Amir Nahai, CEO Group Food and Beverage for AccorHotels, shared with his teams across Asia Pacific eight secular trends. For example, people are becoming more passionate and interested in food. When it comes to food, people are being more concerned about the healthfulness of it. They are engaging and communicating more about their food on social media platforms. “When we talk about trends to our team, the first thing we do is focus

them on the right set of trends which are secular. We stir them away from cyclical ones that a lot of people talk about like the use of blue plate or themes like ‘purple’ food or food texture,” said Nahai in an exclusive interview with Biz Events Asia. The food and beverage competition is diversifying. We see diners comparing a hotel breakfast experience with a local café. The value of a hotel cappuccino is higher if it is “instagrammable”. Nigel Moore, Vice President, Food & Beverage, Luxury, SEA for AccorHotels took the opportunity of the Academy to gather their hotels so best practices could be shared on how to make food, especially those served at events, more photogenic or “instagrammable”. Both Moore and Nahai firmly believe that the food excellence experience is equally important across the multi-brands within AccorHotels when it comes to quality and authenticity of the produce they use. Moore shared, “What we have to realise is that banqueting is a core part of the business that we have potentially not focused enough on. Some of our hotels have 2,000-3,000 event participants each day, representing 2,000-3,000

“F&B is the frontier of competition today and absolutely the single most important differentiator for their guests. Hotel guests are increasingly selecting hotels based on their bars’ and restaurants’ vibes and food quality.” AMIR NAHAI CEO Group Food & Beverage AccorHotels

IFC, Cover Story.indd 1

opportunities to showcase our food.” Nahai agreed and added, “Besides delivering an Instagram moment, AccorHotels believes in delivering the whole banqueting experience that are a lot more exciting like those a diner would get at a restaurant.” Vice President and Managing Director of global renowned experiential marketing agency, George P. Johnson (Singapore) Pte Ltd, Chan Wee Teck shared some food for thought on the importance of F&B in events: “The consumer is at the heart of experiences we create. Food is very often the common denominator as it satisfies a basic need of our audience at different junctures and for different purposes. Far from being just functional, food can also be leveraged as the common thread that weaves together consumers and attendees of different countries, cultures and beliefs. Operationally, feeding 25 or 25,000 poses different challenges and considerations and the format in which it is served. The manner in which the food is served provides opportunities for creativity in ensuring brands are subtly communicated, from bento box to branded cutlery and creatively plated, Instagram-worthy main dishes. We choose to view food as an engagement touchpoint which provides us the opportunity to curate menus with subtle and tasteful branding that empowers social sharing.”

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WHY T

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AccorHotels F&B Academy

WATCH The video interview Biz Events Asia conducted at the F&B Academy at Novotel Bangkok Sukhumvit 20. Search for the video code below on our website.

VIDEO CODE: 4211

via www.bizeventsasia.com

Kerry Healy

WHY THE F&B FOCUS?

According to Nahai, F&B is the frontier of competition today and absolutely the single most important differentiator for their guests. Hotel guests are increasingly selecting hotels based on their bars’ and restaurants’ vibes and food quality. AccorHotels cares about their hotel owners and the latter select hotel management companies based on the ability to provide great F&B experiences. AccorHotels is at the forefront of that. It is probably the only company to have a CEO for F&B who sits on the executive committee. The company invested significantly in pure play F&B companies that own and operate nightclubs and top restaurants. Accorhotels invested in Potel et Chabot, France’s premier event company and caterer. F&B is critical and foundational to the AccorHotels business strategy. Moore advised that AccorHotels has achieved a lot in the first year since the acquisition of FRHI in terms of quality and standards. This helped change the mindset

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F&B FOR M&E

Kerry Healy, Vice President - Sales, Asia Pacific, presented at the Academy on the importance of F&B in the Meetings and Events (M&E) space for AccorHotels. She got the audience’s attention with one single slide that said “35 percent of Asia Pacific F&B revenue comes from M&E in 2016”. Healy proved the point that F&B is a critical component in creating the right delegate experience by sharing the conversations she had with delegates at the PCMA Global Professional Conference held in Bangkok earlier that week. The conversations affirmed Healy’s belief that while venues do not have control over the event content and learning journey designed by the event owner, venues have absolute control over what can enhance participants’ experience when they are at the venues.

The set res In e res the of t din

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Amir Nahai & Nigel Moore

about AccorHotels as a hospitality company. The money involved in F&B is astronomical and the company has a lot of support for the F&B movement in taking it forward.

Aft gla exp an gro lon wit dec bar ap tos and jam flow wit eve

The way AccorHotels should deliver creative F&B experiences in unconventional areas with the hotels makes a difference. Venues should also invest in softer touches like music and lighting and present the experience with the right ambience that would engage participants’ full senses . To lead the competition, hotels need to understand that if the participants are in for a three-day residential conference, they have the responsibility to make their catering breaks more interesting and engaging. The experiences should provide talking points and encourage quality business networking. If participants are happy, the hotels would have contributed greatly to the success of an event, which in turn will drive return business.

THE PULLMAN SHOWCASE

In that same week, Pullman Phuket Arcadia Naithon Beach and the newly renovated Pullman Bangkok King Power invited Biz Events Asia to both hotels for a four-day business events experience showcase.

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The Ba new

“The consumer is at the heart of experiences we create. Food is very often the common denominator as it satisfies a basic need of our audience at different junctures and for different purposes. Far from being just functional, food can also be leveraged as the common thread that weaves together consumers and attendees of different countries, cultures and beliefs.” CHAN WEE TECK Vice President and Managing Director George P. Johnson (Singapore) Pte Ltd

PULLMAN PHUKET ARCADIA NAITHON BEACH

After winding down from the heat with a glass of “Mai Thai” freshly concocted at the expansive lobby facing the Andaman Sea, an attractive glimmer started to catch the group’s attention as the sun set. An elegant long table was set up for dinner complete with crystal chandeliers just on the outdoor deck of Vero, an Italian trattoria and wine bar. Dinner throughout was nothing short of a performance as our carbonara pasta was tossed in a cheese bowl just before plating, and ham was sliced straight from a leg of jamon. Wine recommended by a sommelier flowed throughout, and dinner culminated with an alcoholic dessert prepared in front of everyone on a liquor trolley. The outdoor space of Vero was specially set up for our group of 12, although the restaurant itself can seat up to 88 people. In either setting, the elevated location of the restaurant overlooking the tranquil waters of the Andaman Sea together with the expertise of the F&B crew truly make for a memorable dining experience or a perfect cocktail venue.

be transformed into a social bar in the evening). Glen Bar features a “Very Thai” design theme that can cater up to 90 guests for a private event. Invited guest networked during pre-dinner drinks on the ground level of Glen Bar before being ushered onto the mezzanine level for a Thai-fusion dinner. The funky and high-energy ambience at Glen Bar is most suitable for a welcome networking reception.

Pub’s ambience is best for an event’s casual farewell dinner where participants can hang out and unwind. More detail of the four-day experience is on page 30 of this magazine.

On the second evening, guests experienced the pre-dinner cocktails served in the outdoor botanical garden of the hotel. A five-course French-styled Bistronomy dinner was served with an impressive selection of wines at Wine Pub; a venue suitable for up to 120 guests for a sit-down dinner set-up. The Wine Sunken Lounges at Pullman Phuket Arcadia Naithon Beach

PULLMAN BANGKOK KING POWER

The hotel hosted two dinner experiences through the clever usage of unconventional private event spaces. The dinner on the first night was held at Glen Bar, adjacent to The Junction (the hotel’s new lobby with an F&B outlet set-up that can

The Junction at Pullman Bangkok King Power

Le Club Meeting Planner – “The Power of Choice” campaign AccorHotels Le Club Meeting Planner’s latest campaign “The Power of Choice” offers planners 10,000 bonus rewards points plus a complimentary benefit when holding the next meeting at one of their participating hotels. Max Jantasuwan, CEO of Events Travel Asia, a destination management company headquartered in Thailand, said that loyalty programmes like Le Club Meeting Planner make a difference to his business. He said that the no blackout validity date and the ability to earn unlimited points can be a magnet for business conversion. The flexibility of using earned points towards the next event or for a personal experience is truly rewarding. Register for The Power of Choice campaign via www.meetingplanner-accorhotels.com/powerofchoice.

SEP-OCT 2017

CHUA YI KIAT EDITORIAL & DESIGN COORDINATOR PHOTOGRAPHY & VIDEOGRAPHY yikiat@bizeventsasia.com

GINA SIN EDITOR - DIGITAL BEA gina@bizeventsasia.com

EL KWANG CHIEF EDITORIAL OFFICER CO-OWNER el@bizeventsasia.com

Location: So Sofitel Bangkok. The Biz Events Asia editorial team is wearing the So Sofitel Bangkok uniform designed by Christian Lacroix.

Biz Events Asia is published by Business & Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road, Singapore 089008 Tel: +65 6337 8781 Fax: +65 6337 9060 Email: hello@bizeventsasia.com Website: bizeventsasia.com

CHIEF EDITORIAL OFFICER CO-OWNER | PUBLISHER El Kwang el@bizeventsasia.com

CONTRIBUTING EDITOR Jennifer Salsbury

DIRECTOR Geoff Batt-Rawden geoff@bizeventsasia.com

WRITER Ong Wenli wenli@bizeventsasia.com

jennifer@imcconventionsolutions.com

CONTRIBUTOR Marine Debatte marine.debatte@ sg.biworldwide.com

DESIGN AND PRODUCTION PIXO fanix@pixosolutions.com EDITORIAL & DESIGN COORDINATOR PHOTOGRAPHY & VIDEOGRAPHY Chua Yi Kiat yikiat@bizeventsasia.com

EDITOR - DIGITAL BEA Gina Sin gina@bizeventsasia.com

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#FIRST PRINT WORD SABBATICAL

September-October 2017

2017 has been a different learning curve, not just for the Biz Events Asia team but for the business events industry. This year, we attended new events and existing events with augmented formats to better understand how event strategists are appeasing their audience. The Singapore MICE Forum 2017 challenged the status quo by having students and new industry entrants present their Vision 2050 to industry thought leaders – a move not many in Asia dare to make. Seoul showcased a collection of unique venues and activities to attract meeting and incentive buyers of the next generation. A buyer at the 2017 PCMA Global Professionals Conference held in Bangkok told us that destinations need to provide better content if they want to secure international event bids. Buyers want to know how governments are developing their economies and attracting international investments. TCEB delivered exactly this kind of content at their international media familiarisation programme – the Eastern Economic Corridor. Even sellers are wanting useful content. TCEB Meeting and Incentive Department invited top Indian MICE agents to share how best to work with the Indian market through the TIME 2017 programme. TCEB MICE Capabilities Development Department hosted a Sustainability Forum to coach the industry on how to respond to United Nations' 17 Sustainable Development Goals.

Amongst new content, we are getting mix messages. That is, we still do not know what the industry really wants. Whilst the market is torn between quality and quantity (most want it all), B2B media faces the task of educating our partners that our statistics will never be the same as B2C channels. Business events buyers and sellers are bounded by their company’s communications protocol, hence they can never interact on digital channels like a consumer would on TripAdvisor. The traditional business model and cost of print in the B2B media space is unsustainable. In fact, it is broken. Like the way we rebranded to Biz Events Asia in under three weeks back in 2015, we are using our guts to make a change. So, we are lifting our fingers from flipping the pages and placing them onto the digital pulse. Our investment in producing editorial videos since 2016 has set us apart and we will continue to play in that space until you, our audience, want us to return from our print sabbatical. To our customers, thank you so much for supporting our form of art. To you, our readers, thank you so much for your amazing support the past five years. To our editorial advisory board, thank you for your service and contribution. Don’t worry, we are not disappearing. You will find us in our digital space. We hope you enjoy this edition as much as we did producing every edition in the leadership of El Kwang since 2012.

13,619 as of September 2016

Biz Events Asia is audited twice a year by the Circulations Audit Board in Australia since 2012. Biz Events Asia is the official media partner and member of:

Our cover image features Novotel Bangkok Sukhumvit 20, the venue host of the AccorHotels Food & Beverage Academy 2017

SALES & MARKETING SINGAPORE OFFICE Michelle Choon Director of Marketing & Operations michellechoon@bizeventsasia.com

INTERNATIONAL MEDIA REPRESENTATIVES CHINA: Mary Yao Email: mary@mhichina.com Tel: +86 10 6551 5663 ext 8008

Michelle Lim Director of Business Solutions michelle@bizeventsasia.com

DUBAI: Rahul Sequeira Email: rahul.sequeira@themediavantage.com Tel: +971 56 693 1213 SOUTH KOREA: Alexander Paik Email: apcomm@naver.com Tel: +82 10 5042 1337

Visit us online for regular updates throughout the month: bizeventsasia.com Privacy Policy: Business & Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act. For a copy of our Privacy Policy, please go to bizeventsasia.com/privacy Printed in Singapore by Sunrise Printing & Supplies Pte Ltd. Reg no. 199002858D PPS 1785/04/2013 (022963) 048/01/2017

SEP-OCT 2017

CHINA

China Public Security Expo Shenzhen | October 2017

JAPAN

Virtual Reality Summit Tokyo | October 2017

HONG KONG

Digital Wealth - Asia Hong Kong | November 2017

UNITED ARAB EMIRATES

Procurement Strategy Summit Dubai | October 2017

MALAYSIA

Budgeting & Cost Control (BCC) Kuala Lumpur | November 2017

SINGAPORE

ITB Asia 2017 Singapore | October 2017

EDITORIAL ADVISORY BOARD MEMBERS

Janet Tan-Collis President | SACEOS CEO | East West Planners

Damion Breust Head of Corporate Relations Asia Pacific Barclays

Selina Chavry Global Managing Director Pacific World

Daniel Chua Managing Director AONIA MICE

Andrew Chan CEO | ACI HR Solutions

SEP-OCT 2017

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SOUTH KOREA

Seoul Fashion Week Seoul | October 2017

www.bizeventsasia.com

SEPTEMBER-OCTOBER 2017

ISSUE

06 #SoundBites

36 #DelveInto China More cities are ready to take on international business.

08 #TakingTheLead

THAILAND

Thailand Tourism Tour Bangkok | October 2017

10 #FreshIdeas

46 #DelveInto Malaysia Sarawak hosts its biggest familiarisation trip yet.

12 #TopReadsOnline 13 #TheVoiceCommunity

50 #DelveInto South Korea

14 #ThinkSpace

Seoul highlights some of its best for meetings and incentives.

18 #Meetings&Incentives Find out how to engage and win the Indian market.

56 #Associations 58 #Engage

22 #DelveInto Thailand Get an in-depth look into the economic changes and how it is winning the region's meetings and incentive market.

Australia Investment Conference Melbourne | November 2017

COVER STORY

A week with AccorHotels showed us how they are at the forefront of their game in the meetings and events space.

Ho Yoke Ping General Manager Business Events Malaysia Convention & Exhibition Bureau (MyCEB)

Deanna Varga Tourism and business events Subject Matter Expert

Max Jantasuwan Group Managing Director Events Travel Asia

More venues are upping its ante on the sustainable catering front.

01 #CoverStory

AUSTRALIA

62 #DiningMatters

the lexICon oF FooD & BeveraGe

CHAN WEE TECK Vice President and Managing Director George P. Johnson (Singapore) Pte Ltd

BIz EVENTS ASIA SPENT A WEEk IN THAILAND WITH ACCOrHOTELS LEArNING ABOuT THEIr uNIquE DIFFErENTIATOr.

PullMan PhuKet arCaDIa naIthon BeaCh

Words: EL kWANG

AccorHotels F&B Academy

WATCH

opportunities to showcase our food.” Nahai agreed and added, “Besides delivering an Instagram moment, AccorHotels believes in delivering the whole banqueting experience a lot more exciting like those a diner would get at a restaurant.” Vice President and Managing Director of global renowned experiential marketing agency, George P. Johnson (Singapore) Pte Ltd, Chan Wee Teck shared some food for thought on the importance of F&B in events: “The consumer is at the heart of experiences we create. Food is very often the common denominator as it satisfies a basic need of our audience at different junctures and for different purposes. Far from being just functional, food can also be leveraged as the common thread that weaves together consumers and attendees of different countries, cultures and beliefs. Operationally, feeding 25 or 25,000 poses different challenges and considerations and the format in which it is served. The manner in which the food is served provides opportunities for creativity in ensuring brands are subtly communicated, from bento box to branded cutlery and creatively plated, Instagram-worthy main dishes. We choose to view food as an engagement touchpoint which provides us the opportunity to curate menus with subtle and tasteful branding that empowers social sharing.”

Sumate Sudasna President | Thailand Incentive & Convention Association (TICA) MD | CDM Thailand

The video interview Biz Events Asia conducted at the F&B Academy at Novotel Bangkok Sukhumvit 20. Search for the video code below on our website.

VIdEo CodE: 4211

via www.bizeventsasia.com

kerry Healy

Why the F&B FoCuS?

According to Nahai, F&B is the frontier of competition today and absolutely the single most important differentiator for their guests. Hotel guests are increasingly selecting hotels based on their bars’ and restaurants’ vibes and food quality. AccorHotels cares about their hotel owners and the latter select hotel management companies based on the ability to provide great F&B experiences. AccorHotels is at the forefront of that. It is probably the only company to have a CEO for F&B who sits on the executive committee. The company invested significantly in pure play F&B companies that own and operate nightclubs and top restaurants. Accorhotels invested in Potel et Chabot, France’s premier event company and caterer. F&B is critical and foundational to the AccorHotels business strategy. Moore advised that AccorHotels has achieved a lot in the first year since the acquisition of FrHI in terms of quality and standards. This helped change the mindset

Amir Nahai & Nigel Moore

about AccorHotels as a hospitality company. The money involved in F&B is astronomical and the company has a lot of support for the F&B movement in taking it forward.

F&B For M&e

kerry Healy, Vice President - Sales, Asia Pacific, presented at the Academy on the importance of F&B in the Meetings and Events (M&E) space for AccorHotels. She got the audience’s attention with one single slide that said “35 percent of Asia Pacific F&B revenue comes from M&E in 2016”. Healy proved the point that F&B is a critical component in creating the right delegate experience by sharing the conversations she had with delegates at the PCMA Global Professional Conference held in Bangkok earlier that week. The conversations affirmed Healy’s belief that while venues do not have control over the event content and learning journey designed by the event owner, venues have absolute control over what can enhance participants’ experience when they are at the venues.

the PullMan ShoWCaSe

In that same week, Pullman Phuket Arcadia Naithon Beach and the newly renovated Pullman Bangkok king Power invited Biz Events Asia to both hotels for a four-day business events experience showcase.

Pub’s ambience is best for an event’s casual farewell dinner where participants can hang out and unwind.

More detail of the four-day experience is on page 30 of this magazine.

Pullman Phuket Arcadia Naithon Beach

PullMan BanGKoK KInG PoWer

Pullman Bangkok king Power The Junction

Le Club Meeting Planner – “The Power of Choice” campaign AccorHotels Le Club Meeting Planner’s latest campaign “The Power of Choice” offers planners 10,000 bonus rewards points plus a complimentary benefit when holding the next meeting at one of their participating hotels. Max Jantasuwan, CEO of Events Travel Asia, a destination management company headquartered in Thailand, said that loyalty programmes like Le Club Meeting Planner make a difference to his business. He said that the no blackout validity date and the ability to earn unlimited points can be a magnet for business conversion. The flexibility of using earned points towards the next event or for a personal experience is truly rewarding. register for The Power of Choice campaign via www.meetingplanner-accorhotels.com/powerofchoice.

SEP-OCT 2017

Daniel Aswin Co-founder Absolutions

Neeta Lachmandas Executive Director The Institute of Service Excellence, Singapore Management University

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MISSED ANY OF THESE ONLINE? SEARCH FOR THE ARTICLE CODES ON WWW.BIZEVENTSASIA.COM.

INDIA

Biz Events Asia headed to New Delhi to check out the biggest convention for live entertainment in business events and weddings in India and finds out first-hand from the founder, Vishal Nagdev, about negotiating business with the Indian market.

VIDEO CODE: 4212

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GLOBAL

Selina Chavry, global managing director of Pacific World, has been elected to the Board of Trustees of the Society for Incentive Travel Excellence (SITE) Foundation. Chavry will bring her experience as a thought leader in the business events industry to advocate for the use of incentives as a motivator for driving business growth and performance. She fills the board vacancy resulting from the resignation of Aileen Zerbonia, former Senior Manager Global Events for Informatica.

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SPAIN

Registration is now open for trade visitors planning to attend ibtm worldâ&#x20AC;&#x2122;s milestone 30th anniversary event, which takes place in Barcelona from November 28 to 30, 2017. Industry professionals can now register to attend online via www.ibtmworld.com/visit. Visitors will join over 15,000 high-profile industry professionals, buyers and organisations representing over 150 countries, as they network and forge new connections.

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AUSTRALIA

FR O M T H E BU RE AU X

Melbourne, Australia, has been chosen as the host city for the World Ophthalmology Congress 2022 (WOC2022) of the International Council of Ophthalmology (ICO). This biennial congress will convene at the Melbourne Convention and Exhibition Centre (MCEC) from February 25-28, 2022, and is forecast to be the largest conference ever secured for Victoria, attracting over 14,000 delegates from across the globe and generating more than AUD85 million (USD68.4 million) in economic contribution for Victoria.

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KOREA Busan is set to host this year’s ICCA Asia Pacific Chapter Client/Supplier Business Workshop, returning from September 6-8 at the port city’s Park Hyatt hotel. Around 40 key ICCA members and association meeting influencers will attend the event, which includes a two-day networking session as well as scheduled tours of Busan’s local attractions.

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MALAYSIA Penang’s first medical expo and healthcare conference to be held at the Setia SPICE Convention Centre from November 10 to 12, 2017, will put its offerings in the spotlight and create a platform for a better local healthcare system. The Penang Medical Expo & Malaysian Healthcare Policy Conference is expected to gather at least 200 participants from Malaysia and around the region to review and explore policies, thus reforming a better healthcare system for Malaysia.

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KELONG DINNER Experience dinner on board a traditional Kelong (a local fisherman’s abode traditionally built on stilts), tucked just a few metres away from Angsana Bintan’s peaceful private beach. The Kelong dining journey starts with a picturesque panoramic view of the South China Sea adorned with the warm flow of the setting sun as the backdrop. From there, indulge in a selection of culinary delights including a range of Indonesian barbecue and fresh seafood.

BINTAN MANGROVE DISCOVERY There are about 70 mangrove species in the world today, some of which are critically endangered. With the continuing threat from the rise in sea levels and coastal developments, mangroves may vanish totally in 100 years. While you still can, explore the mangrove territory and cruise down Sebung River on a 90-minute eco-adventure journey. Enjoy the sights and serenity, learn about the lives of indigenous folks and observe the myriad plant and animal life forms that flourish in the mangrove forests.

TURTLE RELEASE In 2014, Laguna Bintan successfully released 296 green sea turtle (Chelonia mydas) and hawksbill sea turtle (Eretmochelys imbricata) hatchlings out of 551 eggs from clutches found around the area and delivered to the Conservation Lab. Since 2008, Laguna Bintan has released 1,679 hatchlings from a total of 3,192 eggs for an overall success rate of over 52 percent. Learn about this endangered species, visit the hatchlings and understand Banyan Tree’s continuous efforts in protecting them from the surrounding communities and how you can incorporate them into your incentive programmes.

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HERE ARE SOME OF THE MOST POPULAR READS ON BIZ EVENTS ASIA’S WEBSITE. SEARCH FOR THE ARTICLE CODES ON WWW.BIZEVENTSASIA.COM.

SINGAPORE MICE FORUM RECORDS HIGHEST NUMBER OF PARTICIPANTS

MEETING AND EVENT TRENDS TO WATCH IN 2018

The strategic approach of the Singapore MICE Forum (SMF) held over two days in July 2017 has exceeded expectations. The event attracted 475 professionals across 26 countries, with 78 other participants connecting remotely through a live online streaming broadcast. SMF 2017 recorded the highest number of participants in its seven years of history, with about 48 percent of those who attended holding senior management positions.

The overall cost per attendee per day for meetings and events around the globe increased in 2017 and is expected to continue rising next year, according to the 2018 Meetings and Events Future Trends report by CWT Meetings & Events (CWT M&E). The report also shows the regional differences and cost projections as well as the latest industry trends and top destinations.

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CASE STUDY: SILICON VALLEY STORAGE FIRM QUANTUM GOES TO THAILAND Quantum shares the benefits of holding its biggest annual events back-toback, and how a timely connection with the bureau led to smoother planning and more meaningful experiences. In such a rapidly changing field, the company finds value in holding annual kick-off sessions for its sales team as well as the channel partners they work with across the region.

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ARTIFICIAL INTELLIGENCE TO BE FOCUS OF ITB ASIA 2017 KEYNOTES Under the overarching conference theme of “The Future of Travel”, the organisers of ITB Asia, Messe Berlin (Singapore), have announced that this year’s keynote speeches will be delivered by industry leaders from IBM and Google, who will speak on the very latest trends in Artificial Intelligence (AI) including the impact, use and benefits of AI. ARTICLE CODE: 4134

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THE VOICE COMMUNITY IS A PLATFORM FOR PROFESSIONALS IN THE BUSINESS EVENTS INDUSTRY TO VOICE OPINIONS THAT MATTERS MOST TO THEM, WITH AN AIM TO IMPROVE THE SECTORâ&#x20AC;&#x2122;S LEVEL OF STANDARDS. HERE, WE ROUND UP SOME OF THE LATEST CONTRIBUTIONS. FOR MORE OPINION PIECES, VISIT WWW.BIZEVENTSASIA.COM.

EMOTIONAL PERSONALISATION: IS BUSINESS EVENTS READY? The business events industry has been known for its prowess in marrying creative venue design with the latest technology to create mind-blowing events. While it certainly still works, many customers are demanding more personalised experiences. Olivia Kosasih, Senior Manager, Digital Marketing Strategy at Epicentro, a member of the Pico Group, talks about the shift in personalisation at events and the various ways the industry can improve engagement and measurement.

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THE EQUILIBRIUM WE ALL SEEK Glenn Tan, an account and business development manager at a global destination management company based in Singapore reflects on his experience falling into the role of an event planner, finding a balance between passion and expectation, and what keeps him going in the merciless competition of the corporate world.

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BENEFITING THE BUSINESS EVENTS INDUSTRY THROUGH FAIRER PROPOSAL PRACTICES To Daniel Chua, founder and chief executive of event company AONIA Private Limited, crafting a customised business event proposal takes effort, time and expertise, oftentimes with inputs coordinated across various cities. However, such work is currently undervalued by clients as agencies are still wont to give clients as many proposals as often (and quickly) as clients want them at no cost whatsoever, regardless of the number of changes to the brief.

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New Venues

AUSTRALIA

Following a nine-year redevelopment, the Adelaide Convention Centre has finally reopened. The centrepiece of the Adelaide Convention Centre revamp is a 3,000 sq m Plenary Hall. With a 3,500-seat capacity theatre-style, the hall can be divided into more than 15 configurations to accommodate a wide range of conferences, exhibitions, banquets and other events. The facility in the Centre’s East Building features the world’s largest rotating seating platforms, which can be rotated 180 degrees within minutes. It also features tiered hinged seating stored in the roof, which can be lowered to convert the room into a theatre-style auditorium, along with operable walls, which can be used to subdivide the space or retracted to open up the Plenary to full capacity. The building in the South Australian capital became Australia’s first convention centre when it opened in 1987 and has helped Adelaide to become a conference city. The redeveloped centre, which took AUD397 million (USD317.3 million) over two stages to complete, is expected to inject an additional AUD1.9 billion into the state’s economy over the next 25 years.

CHINA

Ian Schrager, the internationally renowned American hotel visionary, expands his global influence with the opening of his first hotel in China. The Sanya EDITION, an oceanfront destination on Hainan Island, just off the coast of Southern China, is the latest addition to EDITION hotels, the brand Ian Schrager conceived in a partnership with Marriott International. The Sanya EDITION comprises 512 residential-style guestrooms, including 46 suites, and an additional 17 exclusive hotel villas nestled into a terraced hillside, each with a private pool and private outdoor space. The Sanya EDITION’s Forum, a grand ballroom that spans 1,300 sq m, seats 900 guests, making it one of the largest ballroom spaces in Haitang Bay. Striking views of the surrounding forest provide a backdrop for the meeting centre. Blurring the boundaries between indoors and outdoors, teak-floored rooms and louvered wood panel walls open onto a generous sunken courtyard and garden. Adjacent to the meeting centre is an amphitheatre offering a picture-perfect setting for open-air concerts and events.

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SOUTH KOREA

Hilton has opened the doors to Hilton Busan, marking its debut in South Korea’s second largest city. With its prime location on a pristine coastline in the East Busan Tourism Complex, Hilton Busan offers two dining concepts, 310 guest rooms, a rooftop swimming pool and flexible meeting and event spaces, including seven function rooms, a 1,417-sq m Grand Ballroom that can accommodate up to 1,500 people, and a 977-sq m ballroom with ocean views. The hotel also has two outdoor event venues ranging from 350 sq m to 670 sq m.

MALAYSIA

04 Sofitel Kuala Lumpur Damansara has launched as the brand’s first hotel in Malaysia. Located in the heart of affluent Damansara Heights, the luxurious 312-room Sofitel Kuala Lumpur Damansara is part of an 8.5-acre integrated development by GuocoLand, comprising two luxury condominium blocks, two corporate office towers, the hotel and a lifestyle mall. The hotel also boasts six meeting rooms including a pillar-less 1,100 sq m Wau Bulan Ballroom that can accommodate up to 800 guests.

THINK OUTSIDE THE BOX!

EVENTS & INCENTIVES IN CULTURAL SPACES Situated at Sydney’s Darling Harbour, The Australian National Maritime Museum offers 12 unique and adaptable waterfront venues that make the most of stunning views of the city skyline and Pyrmont Bay. Dynamic indoor–outdoor spaces allow clients to create one-of-a-kind precinct experiences that can cater to more than 2,500 people.

More than just a venue, take advantage of the unique experiences The Australian National Maritime Museum has available – climbing our Cape Bowling Green Lighthouse, going below decks on the replica of Captain Cook’s HMB Endeavour, having cocktails on the helicopter deck of a warship and exploring Indigenous maritime history and culture – all in one central city location.

+61 2 9298 3777 | venues@anmm.gov.au | anmm.gov.au/venues

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12 ANN SIANG Recently refurbished, multi-concept food and beverage venue, 12 Ann Siang, sits across five floors featuring two brand new concepts, in addition to its rooftop bar and cinema room. Catchfly, a speakeasy-styled bar that seats up to 26 people, is the brainchild of New York mixologist Liam Baer who fused the intimate space with plush interiors. Coriander Leaf Grill, a new casual dining concept by the award-winning Pan-Asian restaurant Coriander Leaf at Chjimes, comes complete with an outdoor terrace area that gives guests views of Chinatown on one side and the bustling scenes of Ann Siang Road on the other. Its private events space, The Coriander Leaf Studio, is multi-purpose and accommodates up to 60 guests standing, while the boutique cinema room, Screening Room, accommodates 45 pax standing. For more space, the Rooftop Bar at Screening Room, can host up to 100 standing.

Singapore

THAILAND

MAHOTA COMMUNE Part of Prime Group International, Mahota Commune offers intimate event spaces that can host a range of events including product launches, press conferences, networking events and more. With sustainable and organic produce at the core of its business, Mahota Kitchen also serves up curated Italian fusion fare for a variety of functions. Other spaces include a spacious Activity Studio, a DIY Space for various team building activities, and a Pantry thatâ&#x20AC;&#x2122;s great for holding corporate luncheons.

THECOMMONS A new community space that was built for the local community and a gathering ground for passionate, quality producers, theCOMMONS is a unique four-storey building in Thonglorâ&#x20AC;&#x2122;s backyard that offers a wide range of activities, workshops, retail outlets and both indoor and outdoor spaces for private parties and gatherings.

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#Meetings&Incentives

KNOWLEDGE SUPERCEDES REWARDS A FAMILIARISATION TRIP TO BANGKOK AND CHIANG MAI GAVE BIZ EVENTS ASIA INSIGHTS INTO WINNING THE INDIAN MARKET AND DISPELS THE MISCONCEPTIONS ABOUT DEALING WITH THEM. WORDS: EL KWANG

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Thailand Incentive and Meeting Exchange (TIME) 2017 saw Thailand Convention and Exhibition Bureau (TCEB) fly some 41 Indian MICE agents for a showcase in Bangkok and Chiang Mai in June 2017. “For TIME 2017, we are focused on the Indian market, one of our key markets. Our data shows that this market is particularly fond of Thailand as a destination because of cultural similarities. Thailand’s competitive price points and ability to accommodate last minute changes make our MICE cities extremely appealing to our Indian clients. What gives Thailand the competitive edge over other destinations is our understanding of the Indian dietary requirements which is a key decision factor for them,” said Nooch Homrossukhon, Director, Meetings and Incentives Department of TCEB in an exclusive interview with Biz Events Asia.

INSIDERS’ KNOWLEDGE The familiarisation trip kicked off at Bangkok Marriott Marquis Queen’s Park hotel with a knowledge-sharing and business networking event where Indian buyers shared key information and engaged in open discussions with the Thai service providers and sellers. Sushil Shamlai Wadhwa, Founder and CMD, Platinum World “Grroup” (two R’s for the extra “grr” effect as per Wadhwa) shared the big picture of India as a source market:

of 7.2 percent for financial year 2017-2018, making India the fastest growing economy.

outbound travel market with a 12 to 15 percent growth year-on-year. The MICE segment is expecting at least a 20 percent growth year-on-year. motivate new destinations to gain business traction. connectivity, technological integration and social media engagement are vital components for the MICE business. Wadhwa addressed the GST reform in India which allows a single tax regime across India. However, sellers should anticipate a teething of this reform. For example, the events industry’s 15 percent service tax in India will be increased to 18 percent. The immediate impact buyers and sellers will experience is tighter event budgets and a longer decision-making process.

HONEST OPINIONS A straight-forward opening video asked the audience to vote for their concerns when dealing with the Indian market such as low rates, high maintenance, tough negotiators, lots of last minute changes and payment issues. Despite having these misconceptions, both sellers and buyers are still keen to bridge their differences and resolve scepticism for the sake of business opportunities from this growing market. Panel discussions provided sound advice to sellers. Ms Neena Kaul, Director of Operations for Goodyear India, dismissed the perception that every meal must be Indian cuisine for Indian MICE groups. Just like other Asian cultures have rice or noodles as their staple diet, one ideal way to appease Indian is to serve rice and

“For TIME 2017, we are focused on the Indian market, one of our key markets. Our data shows that this market is particularly fond of Thailand as a destination because of cultural similarities. Thailand’s competitive price points and ability to accommodate last minute changes make our MICE cities extremely appealing to our Indian clients. What gives Thailand the competitive edge over other destinations is our understanding of the Indian dietary requirements which is a key decision factor for them.” NOOCH HOMROSSUKHON, DIRECTOR, MEETINGS AND INCENTIVES DEPARTMENT, TCEB.

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Brilliant banqueting

Here are some venue recommendations based on Biz Events Asia’s experience at the famil.

Indian dal during meals of a different cuisine. Sellers should note that breakfast is when Indians crave for good Indian food. Hotels that have a dedicated authentic Indian food section tend to attract Indian business. The outcomes from the two panel discussions were clear. The Indian market responds to value-added proposition. Sellers need to know what their “walkaway” rates are and use a direct communication approach when managing tough negotiations. It is unwise to have a sales person who cannot manage shrewd negotiations when working with the Indian market. Sellers should leverage on Indian and Thai intermediary relationships to convert business unless they have the capacity to manage end-user demands. In an unpredictable business environment, sellers should collect pre-payments to the best of their abilities to overcome unforeseeable cancellations and postponements. The reality for sellers is that they need to adjust their expectations and start adapting to customer demands because in any market, those who are paying money for services seldom feel the need to change their behaviours.

LUNCHEON AT BAAN SUAN RESTAURANT Adjacent to the secluded Baan Suan Residence is a unique restaurant suitable for a cocktail party for 120 guests on the outdoor terrace or an 80-guest Thai cuisine banqueting event across two under-covered historic structures. Immerse your guests into the peaceful environment overlooking the Ping River whilst they lose the sense of time through meaningful conversations.

THE IMPACT OF THE INDIAN BUSINESS ACCORDING TO TCEB During the 2016 fiscal year, Thailand welcomed a total of 1,273,465 MICE travellers, earning the Thai economy THB102.9 billion (USD3.1 billion). The meetings and incentive (MI) sector also accounted for 522,039 travellers, generating THB39.7 billion in MICE revenue. India, the second largest source market following China, contributed more than 90,000 MICE travellers, generating more than THB8 billion in MICE revenue.

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Buyers’ favourite moments in Chiang Mai during TIME 2017 The theme for the Chiang Mai leg of the familiarisation trip was “Mantra of The Golden Land”. It comprised of exciting experiences tailored for the Indian market and a relaxing and comfortable resort stay at the Shangri-La Hotel Chiang Mai and the Anantara Chiang Mai. The “Mantra of Chiang Mai” included a cultural field trip rally, a Business Showcase for MICE operators to present their capabilities to deliver unique experiences, an orchid planting CSR activity to help revitalise ecosystems, a team building activity to assemble bicycles to donate to a community school, umbrella painting and weaving Thai traditional fish mobiles (pla ta pian). All these activities and fun-filled competitions saw the highest scoring team win a special prize – a hot-air balloon tour over Chiang Mai.

‘MANTRA OF HIMANVANTA’ FAREWELL DINNER AT DHARA DHEVI CHIANG MAI Leverage on the design and brand story of the Dhara Dhevi and create a mystical outdoor dinner environment for your guests amongst the unique landscape. Take inspirations from the scenes of reality television show Survival and showcase the ambience with clever lighting and theatrical mist machines. Entertain guests with a combination of traditional drama and dance performance based on Thai myths. End the evening with an exclusive dance and cocktail party at the hotel bar.

‘MANTRA OF LANNA HERITAGE’ RECEPTION PARTY AT THE ROYAL PARK RATCHAPHRUEK Evoke the creativity of local suppliers for a Lanna-styled banquet set-up. Give your guests a taste of Lanna culture and food whilst they mingle through a local street food trail. Sponsors can set up stalls around the parameter of the dining area for casual discussions before each sponsor hosts a square banquet table set up with traditional triangular backrest (mhon khwan) and Lanna material for a special touch of décor.

Passionate talent

Biz Events Asia met two extraor dinary Thai tale business events nt that the industry is prou d of.

NANTANITTAYA SESAWEECH Nantanittaya Sesa weech is the Assis tant Managing Di of Horizon Villag rector e and Resort. Th e resort is surroun Tweechol Botanic ded by al Garden that ho sted some incen for the TIME 2017 tive activities buyers. The 115 ac res property was Nantanittaya’s fat created by her for her and th e first tree was pla the humble 25-yea nted when r-old was born. Hi s vision is for the be a place to stu garden to dy the Lanna peop le’s old way of life . Over the years, th e father and daug hter, together wi of their team mem th the help bers, developed th e garden into wh today – home to at it is different flowers and plants like th of palm trees an e 10 7 varieties d the purpose-bu ild meeting and ev Nantanittaya’s ch ent spaces. arisma comes fro m her passion as her personal jou she shared rney and family he ritage with some guests. She has of the always worked pa rt time whilst stu working in publish dying. From ing to working in hotels, she found for sales. her passion

CHEF BLACK Chef Black is the owner of Blackitch Artesian Kitchen Mai. Chef Black an in Chiang d his wife, Beer, showcased their and food philoso event catering phy to TIME 2017 buyers at the busin held at Khum Kh ess session am Convention Ce ntre. His food wa tasty just as his sto s colourful and ry was inspiring. Graduated as an engineer, Black fel l gravely ill but nu back to health th rsed himself rough locally sour ced natural food jungle. His recove fro m the ry journey gave him the inspiration to catering busines start his s because he belie ves that everyone access to good foo should have d.

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THAILAND If sustainability is being green to you, it is time to google the key words “Sustainable Development Goals” and shift your mindset.

Credit: http://www.un.org/sustainabledevelopment/sustainable-development-goals/

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SUSTAINABLE I M P AC T WORDS: EL KWANG

The Thailand Convention and Exhibition Bureau (TCEB) has a MICE Capabilities Development Department and they aim to be the new way of bureau. Led by its director, Ms Nichapa Yoswee, this department conducts gap analysis of the business events industry in Thailand and provides solutions through global collaborations. MICE Capabilities champions education for current professionals and future talent through international accreditations like the Certificated in Exhibition Management (CEM) course for Southeast Asia hosted in Bangkok recently. CEM 2017 marked the course’s third year cycle and had certified 112 professionals from around the region.

Biz Events Asia was invited to attend the annual Sustainability Forum, a knowledge sharing and business networking platform that her department organises. In her speech, Yoswee reported that MICE Capabilities has successfully moved the sustainability cause from its awareness phase to strategies focused on delivering tangible and marketable activities underpinned by methodical education programmes.

MICE Capabilities helps to clarify the complex aspects of sustainability policies and provide systematic tools like the Sustainable Events Guide and the Carbon Neutral Events Guide as well as action plans to assist the industry to do the right thing. Through her department’s financial support, some venues and operators have attained global sustainability certifications like the ISO50001 Energy Management Systems and the ISO20121 Event Sustainability Management System.

TAILORED INITIATIVES FOR THE INDUSTRY The Farm to Functions initiative has 21 industry partners involved, all of whom have purchased more than 300 tonnes of rice directly from Thai farmers. Bypassing the middlemen allowed 200 families of farmers to gain directly from the sale of these transactions a true economic impact created by the Thai business events industry that can really be measured. And now, MICE Capabilities will embark on a Food Waste programme, preventing food waste before they are cooked, which is considered a preceding strategy to the Farm to Functions initiative.

Through frequent conversations with the industry, MICE Capabilities identified another gap – not every business in Thailand is structurally and financially ready for global accreditations like the ISOs. Hence, her department partnered with the Events Industry Council to introduce a world-inaugural Sustainable Event Professional Certificate.

SDGS - THE KEY TO BUSINESS STRATEGIES The Sustainability Forum attracted a number of global experts advising the industry on what to focus on when it comes to sustainability. The overarching focus for most of the speakers were responding to SDGs, the Sustainable Development Goals defined by the United Nations. In fact, there are 17 of them adopted by 193 member countries in September 2015 to fight inequalities, end poverty and tackle climate change. Andrew Chan, Partner, Consulting at PwC Malaysia, shared with the audience that many organisations are responding to SDGs because it makes good business sense and protects business from risks. Consumers and customers, especially those from

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The “

WAAG programme has helped raised awareness on issues like pay gaps and drive solutions to gender inequality.

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VALERIE BARRIOS Director of Loyalty, Upper Southeast Asia, AccorHotels Andrew Chan

4. 5. the next generations, have increased expectations on organisations to be responsible and take actions to solve global issues. One sound advice from Chan was that sustainability is not just about being “green”. Like the SDGs, it tackles poverty and inequality. It should be the newest form of business development goals for organisations’ C-Suite if they want to be successful. Companies should first consider selecting a few from the 17 goals that best suit them instead of trying to fulfil all 17 at once. Chan listed some examples of companies embracing the SDGs like food and beverage guru InBev. According to TUI Group’s Better Holiday, Better World 2016 report, the organisation showed alignment with 10 of the SDGs with a special emphasis on SDG 8 on decent work and economic growth, SDG 12 on sustainable consumption and production, and SDG 14 on life below water. Chan also mentioned that AccorHotels is focused on SDGs. The AccorHotels website explained that their “Planet 21” programme is focused on:

Allowing hotel guests to plant a tree every minute within a few clicks on their mobile. Act as an inclusive company for employees and viewing diversity as the company’s asset. Co-innovate with partners to open up new horizons and support one major innovation each year to alternative and responsible business models. Work with local communities for a positive impact. Moving towards eco-design and carbon-neutral buildings. Strive to provide healthy and sustainable food.

At an exclusive interview at the Accor Food & Beverage Academy held in Bangkok, Amir Nahai, CEO Group Food and Beverage for AccorHotels, stressed that sustainability is absolutely critical. The employees at AccorHotels care deeply about it. AccorHotels has a long history with sustainability business practices as their guests care and ask about it. He explained that about a year and a half ago, AccorHotels announced a Food & Beverage charter in order to have a strong engagement on sustainability. For example, to reduce food waste by 30 percent and committing to 1,000 urban gardens at their hotels over the next five years. The company educates their team members to do what is right for their countries and local communities; empowering the local teams to decide on what works for them.

interview held at So Sofitel Bangkok that the WAAG (Women at Accor Generation) network created in 2012 was designed to fight gender stereotype. The “HeforShe” programme is a movement initiated by the United Nations and AccorHotels is a core member of this movement. AccorHotels engages and challenges 50,000 AccorHotels employees to take the pledge of commitment to gender equality. The WAAG programme has helped raised awareness on issues like pay gaps, and has been driving solutions to gender inequality like the push to have more female hotel general managers. Barrios believes in mentoring amongst women and encourages women to build their network. Citing “The Confidence Gap” research by the University of California involving more than one million people over an eight-month period, the study showed that regardless of culture and nationalities, women generally have lesser confidence than men. Pairing women with more successful ones through a mentorship process will assist in growth and development – the chance for women to tap into information and networks that may not necessarily be available to them otherwise. Through the process, mentors can get fresh insights from someone young or new to the industry, thus inspiring new and innovative approaches to business.

Amir Nahai

Valerie Barrios, Director of Loyalty, Upper Southeast Asia for AccorHotels, shared during a Biz Events Asia

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MICE Capabilities has successfully moved the sustainability cause from its awareness phase to strategies focused on delivering tangible and marketable activities underpinned by methodical education programmes. NICHAPA YOSWEE Director MICE Capabilities Development Department, TCEB

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TH E BI G G E R PI CTUR E A broad look at Thailand’s economic developments shows a promising future for international business events bid. WORDS: EL KWANG

The International Media Familiarisation Trip 2017 organised by the Thailand Convention and Exhibition Bureau (TCEB) anchored a strong message that Thailand means business. The pièce de résistance of the press conference held at Hilton Pattaya in August 2017 was Thailand’s Eastern Economic Corridor (EEC). TCEB invited Dr. Cholachit Vorawangso Virakul, economist and Executive Director of the EEC Office to present on the EEC development. At a time when destination hygiene factors lose their magnetic charm to secure bids, this was a direct response to the call for content that international event strategies are after - an economic reason for international business events to select Thailand as their next event destination.

Over 100 Thai laws will be amended or suspended to facilitate foreign investment by special privileges within the EEC. Approximately 10 laws and more than 100 articles will be waived to eliminate legal restrictions regarding foreign investments. The EEC would like to be seen as part of the Chinese geoeconomic doctrine for One Belt, One Road (OBOR) - a connectivity project to connect China with Asia, Europe and Africa through land and sea corridors to motivate global trade and economic cooperation. Seven advantages were introduced to stimulate investment interest into the EEC:

income taxation will be granted up to 15 years instead of the current maximum tax exemption period of eight years. rate of 17 percent for management, investor and experts.

directly without having to exchange them into Thai baht. partnership (PPP) procedure. assessment.

According to TCEB, the EEC is a combined area of 13,285 sq km that consists of Rayong, Chonburi and Chachoengsao (landscape between Bangkok and Pattaya). For over 30 years, it had been known for being the region’s manufacturing and trade hub. Now, the EEC is set to attract 10 targeted industries with an investment worth USD43 billion over the next five years. These industries are next-generation cars, smart electronics, affluent medical and wellness tourism, agriculture and biotechnology, food, robotics for industry, logistics and aviation, biofuels and biochemical, digital and medical services. Thailand Digital Park will be established within the area demarked as EECd whilst the EECi area will be focused on being the heart of innovation and technology.

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The Thai government is invested in five projects to activate the EEC: airport; construct a second runway connecting the airport to a

accommodation and increase in car

to Rayong that are within an hour’s

Dusit Thani Hua Hin

NEW HOTEL IN PATTAYA

THE DUSIT EFFECT The Dusit Thani Hua Hin team gave

Renaisance Pattaya Resort and Spa

Muay Thai fighting demonstration in the

for the media with good reasons –

Som Tam Thai

Pad

Site Inspection of the Renaisance Pattaya Resort and Spa

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BE Y O N D T H E BA L L R O O M Conference attendees are no longer contented with only the sterile aspects of a destination. They want to be captivated by its soul. WORDS: GINA SIN

Pullman Phuket Arcadia Naithon Beach

Prompted by a demand to offer authentic experiences with a deeper understanding of destinations through local communities, AccorHotels organised a familiarisation trip for members of the media in Asia to get acquainted with what Phuket and Bangkok has to offer for meetings and incentives. Only 15 minutes by car from Phuket International Airport, Pullman Phuket Arcadia charms with its sheer expanse and views of the Andaman Sea that the resort is perched above. 277 rooms and luxury ocean pool villas, five meeting rooms, seven outdoor venue options with views for cocktails and functions as well as three bars and two restaurants make up the most of the resort’s facilities. To show what an impact Pullman Phuket Arcadia Naithon Beach can make to impress event attendees, a show was put on. After entering the Arcadia Ballroom in pitch darkness, videos of

past events held at the property and its other stunning features played on its wide LED screen as spotlights came on from its eight-metre-high ceiling to reveal a long dining table set on an elevated platform. As we left the ballroom, the foyer was transformed into a motorbike show accompanied by traditional Thai street food set-ups. Not long after, the resort’s in-house traditional dancers appeared along the ridges of the hotel’s four-tiered fountain, which the ballroom foyer overlooks, to give a graceful performance before coming by the ballroom foyer for some photo opportunities.

POWER-PACKED PHUKET Blessed by beautiful natural landscapes and waters, incentive groups can rejuvenate and revitalise as they sail out to Maiton and Coral islands on a catamaran for some snorkelling and enjoying the sea breeze over some Phuket Old Town

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Pullman Bangkok King Power

sparkling wine before heading to the Blue Elephant Restaurant to discover the culinary wonders of Thai cuisine through a cooking class. Learn about the architecture of the building, which was built in an elegant Sino-Portuguese style and follows the principles of feng shui (Chinese philosophical system of harmonising with the surrounding environment), creating a refreshing and relaxing atmosphere inside the restaurant, with scenic surroundings outside. The restaurant also offers a number of private dining and events spaces over two storeys. Only within walking distance from Blue Elephant, explore Phuket Old Town’s many heritage buildings and quaint cafes. Check out their many retail shops selling handmade items and even support the local community by buying some home. For a truly localised experience, enjoy dinner over waters at one of Phuket’s floating seafood restaurants along the east coast. The trip involves a fun and brief long-tail

boat ride from Laem Hin Pier. End the stay in Phuket on a high note with a sunrise yoga session on the resort’s cliff-edge yoga deck that overlooks the lush surrounding, the crashing waves from the sea and beyond.

BANGKOK BOUND The world’s first Pullman hotel revamped last year to cater to a new generation of mobile and hyperconnected travellers through its new global concept “Our World is Your Playground”. To stimulate social interaction, guests can enjoy refreshments at The Junction at Pullman’s many shared spaces. Its new lobby design where morning delights meet evening spirits as movable wall panels transforms its coffee bar into a cocktail bar. Cuisine Unplugged, the hotel’s buffet built around sustainable and organic products from Thailand’s Royal Projects set up by the late King Bhumibol Adulyadej in 1969. One of the most impressive venues on property is the Glen Bar, a stylish destination bar inspired by a “Very Thai” concept. Together with its high ceilings, classy Thai décor, mezzanine lounge, some of the best cocktail concoctions in town and stunning live performances, it is no wonder Glen Bar has become one of the hippest places to host pre-event drinks and after-parties. Many may have been to Bangkok numerous times for its food, massages, tourist attractions and nightlife culture, but the experiences are unlike venturing into the vital parts of Bangkok’s community and learn about its influences, history and dying trades.

Khan long hin-making

Talad Noi, which literally means “small fresh market”, considered to be a part of Chinatown, is dotted with different Chinese ethnic sites, such as the Hakka shrine called Hon Wong Kung, and Cho Su Kong Shrine, the oldest Hokkien shrine in Bangkok. The Kudi Jeen Community district is a small area centred around a couple of narrow streets on the Thonburi side of the Chao Phraya River. The area was built in 1770 where a wooden Catholic church called Church of the Holy Cross (was later referred to as Wat Kudi Jeen) was built for the Portuguese community. Baan Bu Copper Shop Workshop is an ancient community by the Bangkok Noi Canal. A group of craftsmen who fled the war in Ayutthaya in 1767 settled here and continued their ancient art of making khan long hin (stone-polished bronzeware). In the past, every family here made khan long hin for a living. Today, they use the original methods to produce modern-style items such as plates, salad bowls, fruit bowls and trays. Ending the day’s tour in a lesser-known part of Chinatown, Err Restaurant is a retro-inspired Thai restaurant serving authentic Thai street food dishes and traditionally preserved foods in the more dialed-back vibe of a compact repurposed shophouse set on a nondescript laneway between Wat Po and the Chao Praya River.

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TRANSFORMATIVE ENGAGEMENT Asia Pacific’s first TED Salon talk heads to Bangkok, while in Hua Hin Biz Events Asia experiences a royal connection with nature. WORDS: GINA SIN

Three TED fellows took the stage at Asia Pacific’s first TED Salon session held at the Bangkok Marriott Marquis Queen’s Park to share how travelling has sparked new ways of thinking - in line with the hotel group’s dynamic destination offerings and inventive programming that allow guests to travel more brilliantly. Indian multimedia artist Aparna Rao highlighted how travelling informed her humorous yet socially poignant artworks, while Matilda Ho, owner of Shanghai-based online farmers’ market Yimishiji, gave an inspirational talk about supporting local farming communities globally, and overcoming her challenges of sourcing organic farms in the country. Travel also prompted Hong Kongbased, French-Japanese TED fellow Cesar Jung-Harada to find startups MakerBay and Scoutbots. He discussed how advancements in robotics can lead the way to cleaner oceans for the next generation. TED content is currently available as part of the in-room entertainment at

Marriott Hotels globally, with plans to introduce a TED-curated TV channel as in-room entertainment in hotels across Asia in the near future. “We know that travellers today look for more in a hotel and we are bringing to life new innovations that help elevate guests’ stays through more memorable experiences,” said Mike Fulkerson, Vice President, Brand & Marketing, Asia Pacific, Marriott International. “TED content does not only entertain, but educates and engages on topics that are relevant to our guests. Together, we are delivering a series of original content, events and experiences that will spark travellers’ creativity and inspire new perspectives.” As part of Marriott Hotels’ ongoing partnership with TED in Asia, the event was the fourth in a series of TED Salons held at Marriott Hotels worldwide. Previous talks have been held at Seattle Marriott Waterfront, Marriott Hotel Al Forsan in Abu Dhabi, and London Marriott Hotel County Hall, since the partnership was established in

September 2016. The next TED Salon to take place at the Santiago Marriott Hotel in Chile in July.

DID YOU KNOW?

At the hotel’s first major trade media showcase, which kicked off on June 28, 2017, Marriott highlighted the global partnership with TED as part of the brand’s ties with creative, entrepreneurial minds, as well as through a destination discovery of Bangkok, meeting startup owners who are part of the burgeoning Thai creative landscape. Bangkok Marriott Marquis also brought to life Meetings Imagined – its interactive and convenient way of organising meetings and events in spaces – in over 35 meeting spaces (spanning more than 5,000 sq m) that range from traditional ballrooms to a luxurious Pool House with a private pool deck and interiors designed to resemble a Hamptons mansion.

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THE THREE ELEMENTS TO A SUCCESSFUL EVENT AT CENTARA It should be an appealing place. Centara has properties in 14 of Thailand’s most desirable destinations, plus Maldives, Oman, Sri Lanka, and Vietnam. Choose from beautiful beaches, vibrant cities and exclusive hideaways. You’ll find venues in all shapes and sizes. Make sure the hotel team knows how to manage an event. Centara is the largest hotel operator in Thailand, with experienced people and modern technology to handle demanding events. Look for service that will make your people feel special. Thailand is famous for warm, graceful service. Centara combines this cultural tradition with rigorous training. Visit our website at centarahotelsresorts.com/mice to find out more. FOR FURTHER DETAILS PLEASE CONTACT US ON eventsalesgroup@chr.co.th +66 (0) 2101 1234

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Bangkok Marriott Marquis Queen’s Park is the first “Marquis” categorisation for the Marriott Hotels brand in Asia Pacific, making it a brand milestone. Criterion for a Marquis label is reserved for Marriott properties that fulfil seven key requirements, including being in prime city centre locations, of an exceptional size with expansive meeting facilities and grand public spaces, and occupying an iconic building.

ROYAL ALLURE Nestled 45 kilometres west of the coastal town of Hua Hin amidst rolling hills and jungle, Hua Hin Hills Vineyard is the home of Monsoon Valley Wines, the first and largest of the three vineyards it operates. Situated at the foot of the mountains that separate Thailand from Myanmar, Hua Hin Hills Vineyard covers a total area of 110 hectares. From the vineyard tour to wine tasting, and from mountain biking to bottle painting, many activities are available at Hua Hin Hills Vineyard. Known as the first vineyard in Prachuab Kiri Khan province, the professional team from Siam Winery will also be able to take groups to explore about the tropical viticulture. After a successful trial at the nearby Royal Research Station at Huay Sai, Siam Winery decided to plant and begin to expand its own vineyard on a former elephant corral in 2004. However, the possibility of wine production in Thailand was first discoverd some 30 years ago when a royal project under the late King Bhumibol Adulyadej began experimenting with grape plantation in the region. Hua Hin Hills Vineyard benefits from a Mediterranean-like climate and produces many of Siam Winery’s

Big Fish & Bar, Hua Hin Marriott Resort & Spa

excellent range of grapes. Wide arrays of grapes being grown here include the sparkling Brut Blanc de Blanc, Cuvée de Siam (red and white), Chenin Blanc (white), the Muscat and many more varietals including table grapes. The local winemaking team is led by an energised and experienced German winemaker, Kathrin Puff. The leading lady of the winery, Puff has outstanding global experiences working at wineries in Germany, Italy and New Zealand, and has been working for Siam Winery for the past five years. The tropical viticulture team also works closely with wine making consultants from Germany. Together with viticulturist experts, Puff works at the highest level of professionalism to guarantee world-standard winemaking. Back at Hua Hin Marriott Resort & Spa from an enlightening trip to the vineyard, the resort, just 2.5 hours away from Bangkok by car, reflects the culture of this desirable beachfront destination. Woodwork, basketry other classical arts and crafts adorn the rooms and public areas, reflecting the culture of the town. The white Pikul flower (Spanish Cherry), which is synonymous with fertility, wealth and good fortune, is also a recurring theme. The resort offers 322 rooms and suites, all of which blend contemporary design with classical Thai elements and the latest amenities. Some of its wide range of room types offer direct access to the resort’s lagoon pool, many of which afford stunning views of the Gulf of Thailand.

Monsoon Valley Vineyard

From stylish incentives and corporate retreats to social soirees and unforgettable beachfront weddings – including traditional Thai, Indian and Western ceremonies, Hua Hin Marriott Resrot & Spa is well-versed in them all. The 313 sq m ballroom is ideal for large events, while a series of meeting rooms ranging from 39 to 120 sq m can be configured to host a multitude of functions. Its tropical outdoor spaces, including the beach, can cater to corporate and social occasions of up to 250 guests. To demonstrate, a private beach dinner with a Dîner en Blanc theme eased the media group into the first night at the resort, complete with a live DJ, welcome coconut drinks, traditional Thai dance performancers and fire breathers. Big Fish & Bar, the resort’s signature grill and seafood restaurant located just next to the beachfront with indoor and outdoor spaces, could be transformed to host a private dinner coupled with an open kitchen for live demonstrations.

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CHINA

ibtm china trade show closed on a high, while its native exhibitors show an increased receptivity to international markets.

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BOLD AND READY WORDS: GINA SIN

Up to 7,000 pre-planned meetings took place during the two-day-long ibtm china trade show, which took place on August 23 and 24 at the China National Convention Center (CNCC) in Beijing. Over 300 exhibitors from 17 countries were joined by more than 300 Hosted Buyers and 3,000 visitors for two days of meetings, networking and educational sessions. For Bradley Brouwer, South African Tourism, this year’s programme was “very well-organised, and the quality of buyers visiting the show this year was exceptional. We have already secured promising business leads and look forward to the new opportunities ahead”. Hosted Buyers were equally complimentary, with Nga Nguyen, from Sharp Healthcare saying: “This was my first time at ibtm china and I think it’s a great event. The appointments were well-organised and met my company’s needs. Very informative and well worth the time spent.” Hosted Buyers in attendance were from corporations including Siemens China, ABBVIE, Herbalife, VOLVO(China) investment Co.,Ltd, and associations

including China International Health & Medical Tourism Association (CIHMTA), International China Investment Forum (ICIF) and China International Health & Medical Tourism Association (CIHMTA). Exhibitors were a high-quality mix of domestic and international companies, including AccorHotels, Business Events Canada, Melia Hotels International, Floating Island Seoul, Millennium Hotels and Resorts, Beijing Exhibition Centre, JW Marriott Hotel Beijing Central, Macao Trade and Investment Promotion Institute (IPIM), and Shanghai International Convention Center. Christine Guan, Event Director, ibtm china, commented, “We’re delighted to have received such positive feedback immediately following ibtm china. Ultimately, our goal is to create the very best possible backdrop for doing business in this region, and to have such high quality brands and Hosted Buyers attending means it’s important that the event really delivers. We’re already looking ahead to next year’s event and ensuring we continue to cater for the ever-changing demands of this dynamic marketplace.”

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“

ltimately, our goal is to create the very best possible backdrop for doing business in this region, and to have such high quality brands and Hosted Buyers attending means it’s important that the event really delivers

“

CHRISTINE GUAN Event Director, ibtm china

Bo Krüger, Meeting Designer, Moving Minds

SHOW SPOTLIGHT

ibtm china opening ceremony

The speaker roster at the event’s Knowledge Forum has always been considered a major draw with attendee numbers at the sessions, increasing by 40 percent year-on-year in 2016. The Knowledge Programme featuring thought leaders, educators and subject matter experts aims to motivate, inspire and educate at the event that attracts over 5,500 business events delegates each year. This year, the Knowledge Programme proved to be popular once again, with over 600 visitors this year attending sessions including the ones from keynote speakers Roger Simons, Bo Krüger and Jeremy Wong, who spoke on topics covering technology, sustainability and innovation, games and play, and conducting business across different cultures. For meetings designer Bo Krüger from Moving Minds, some of the key takeaways he shared during his keynote speech was that a good meeting design should encourage change that creates more value. While the competitive nature of gaming is being implemented, he said that it should not create tension and conflict. After all, highly engaged and motivated participants who leave the event happy are crucial to a successful event. Implementing rewards should also be approached with caution, as it can kill attendee motivation. “The best games are so intrinsically motivating that you never want to finish

CMY

them. To play the game is a reward in itself and both quitting or winning the game are equally unsatisfying outcomes because you had to finish playing. If you have been caught up in Tetris or absorbed into Angry Birds you know what I mean,” said Krüger.

THE WORLD’S FASTESTGROWING BUSINESS EVENTS MARKET From 2011-2016, the total number of exhibition in 158 cities in China increased from 7,330 to 9,892, representing approximately 35 percent growth, according to a study conducted by the China Convention Exhibition and Event Society. The 2014-2018 China Incentive Tourism Industry Market Outlook and Investment Strategic Planning Analysis Report also revealed that China’s corporate incentive transaction size is expected to maintain more than 20 percent growth rate,

while the 2017 China corporate incentive transactions are expected to exceed more than CNY180 billion (USD27.5 billion) and close to CNY300 billion by 2020. The IT, automotive, insurance, banking, pharmaceutical and direct sales markets have been identified as the top six major industries in China to generate the majority of outbound business for corporate incentives. More cities are also opening up to education and improving the resources for the business events sector. 110 universities with programme for event planning and management, event economics and management, as well as advertising and exhibitions, among others, are available in 28 provinces and municipalities. They represent eleven in Guangdong, nine in Sichuan, eight in Shanghai and Hubei, seven in Zhejiang, five in Beijing, Tianjin and Fujian, indicating a promising future on the industry’s expertise in China.

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The Westin Bund Center Shanghai One of Shanghai's most iconic hotels located in the heart of Shanghai, a short walk to the world famous Bund waterfront, providing guests convenient access to Shanghai's eclectic shopping areas, celebrated restaurants, famous local attractions, and major business districts. With 18 meeting rooms of various sizes and personalized meeting butler service, The Westin Bund Center Shanghai is the right place to make your business event. For more information, visit westin.com/shanghai or call 86.21.63351888 88 Henan Central Road, Shanghai 200002, China

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ADVERTORIAL

SHINE IN SHANGHAI

IN A CITY THAT IS CONSTANTLY REJUVENATING ITSELF, BUSINESS EVENT PLANNERS CAN FIND ENDLESS SOURCES OF INSPIRATION IN SHANGHAI.

Unlike anywhere else in China, Shanghai’s vitality, flexibility and ability to deal with new things and rapid changes, along with a deep cultural connection with the past, present and future have drawn droves of people from all over the world to call it their home, giving the city an even more diversified character. Every year, approximately 700 international meetings and conferences take place in Shanghai. It is the only city with the most number of sports and cultural events in China. Shanghai’s infrastructure has greatly improved in the past years and there are always new venues coming up. Currently, Shanghai has around 10 exhibition centres of different sizes. Its four major exhibition centres are: Shanghai New International Expo Center, Shanghai Exhibition Center,

China Conference & Business Travel Forum & Fair

Shanghai World Expo Exhibition and Convention Center, National Convention and Exhibition Center. The city has two convention centres – the Shanghai Expo Center and Shanghai International Convention Center.

IMPROVED ACCESSIBILITY

In 2016, Shanghai, Jiangsu and Zhejiang started to offer 144-hour visa-free entry for international transit passengers, in a renewed effort to boost business and tourism. Groups can enjoy a 144-hour stay in the Yangtze River Delta upon entry via Shanghai's air, sea and railway ports, Jiangsu Province's Nanjing Lukou International Airport and Zhejiang Province's Hangzhou Xiaoshan International Airport, provided they have third country visas and tickets to leave for a third country or region within 144 hours.

Huangpu River

In February 2017, nearly 39,000 people have been allowed to enter Shanghai visa-free for 144 hours, after the city began its new visa-free programme.

CHINA’S LEADING BUSINESS EVENTS SHOW AND FESTIVAL The China Conference & Business Travel Forum & Fair (CCBTF), will be held on May 8 and 9, 2018, at Shanghai International Conference Center. Since 2011, the CCBTF has been designed as a platform for learning, exchanges and cooperation in the high-end business events sector and is intended to explore the changes taking place in the meetings and tourism industry.

CCBTF is a choice platform that sets the pace for China’s conference and business travel sector. It is an efficient and effective platform for business talks in the meetings and business travel industry, a one-stop solution for businesses looking for opportunities to seek brand awareness, display products and services and get in touch with the right people. Over the past seven years, CCBTF has evolved into a brand that will spearhead the innovative development of the industry in the coming years down the road. The 2017 Shanghai Tourism Festival will last from September 9 to October 6. The “Meet on Belt and Road” tourism festival will be one for the masses, introducing Shanghai’s residents and travel enthusiasts to novel concepts of cultural tourism and emphasising on the cultural aspects of Shanghai’s tourism-centered festivities. The “Belt and Road” parade, which will feature 33 troupes and 25 floats from both China and other countries, will take place along Huaihai Road, treating the locals and visitors to an extravaganza of ethnic customs from around the world. This year, of the 23 troupes, 15 come from the countries

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Shanghai Tourism Festival

Nanjing Road

Shanghai Tourism Festival

along the “Belt and Road” including Egypt, Israel and Croatia which will send their performers for the first time. As in the past, during this year's Shanghai Tourism Festival, the prices of admission tickets to scenic spots will also be halved. In addition to traditional discounts, the locals and visitors alike can also have access to discounts on star hotels offered at Shanghai’s Digital Travel Coupon Platform. Scan the QR code and log in to the platform to keep yourself up to speed on the latest developments and promotions regarding Shanghai’s tourist attractions and accommodations and make the most of the discounts offered. You can also participate in the lucky draw and you have the chance to win free admission to scenic spots and free hotel stay.

Yuyuan Garden

New venues in 2017 include: Opened in March, 2017, offering 187 rooms and three villa suites, and is located near the National Exhibition and Convention Center Pre-opened in May, 2017, offering 396 rooms and 1,600 sq m of meeting spaces Opened on June 30, 2017, offering 374 rooms and 5,800 sq m of meeting spaces Opened mid-September, 2017, offering 164 rooms and 2,000 sq m of meeting spaces

COMPREHENSIVE SUPPORT

The Shanghai International Conference Management Organization, which functions as a convention bureau, was established by the Shanghai Municipal Tourism Administration to promote

NEW POSSIBILITIES IN NEW VENUES

Shanghai offers over 100,000 hotel rooms. By the end of 2016, there were 60 five-star hotels, 70 four-star hotels in the city. All the international brand hotel groups have properties in the city.

Shanghai as an ideal and attractive The Bund destination for business events. It is always available to assist planners for the following: Hosting FAM trip for media, association and corporate events planners, Providing all the delegates and guests a welcome kit. Assisting bidding like the letter of support from local government, Coordinating issues like visa, and invitation letter Coordinating with venues, hotels and PCOs and DMCs. Providing Chinese featured entertainment for your social events. Providing local gift ideas and party themes. What is most important is that it provides unbiased recommendations on venues, hotels and local partner selection.

FOR MORE DETAILED INFORMATION ON SHANGHAI, VISIT WWW.MEET-IN-SHANGHAI.NET/ FOR A VERY PRACTICAL AND INFORMATIVE GUIDE FOR MEETINGS AND EVENTS PLANNERS. YOU MAY ALSO DOWNLOAD THE VENUES IN SHANGHAI APP VIA APPLE'S APP STORE.

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Ultimate Showtime

+ #DelveInto China

GLITZ, G L A M OUR A N D MORE IN MACAO WORDS: ONG WENLI

Enhanced business event facilities and government incentives make Macao an enticing meeting destination. Landing in Macao, one might just forget they are only a short ride away from Hong Kong, with its towering skyscrapers and busy sidewalks. The short ferry ride from Hong Kong is hassle-free and laidback Macao is a soothing respite although the landscape is rapidly changing as well. Macao has not always been the first choice for meeting planners with its reputation as a glittery gaming hub peppered with ostentatious retail outlets. Asia’s strongest gaming centre, Macao last registered 39 casinos as of early 2017. All that changed dramatically over the last few years. Its world-class facilities, luxury accommodation and outstanding entertainment options that are regularly refreshed have provided a boost that it needed to be on par with other more established business events destinations. As a tiny region of about 30 sq km with a population of less than 650,000, Macao

is proof that size does not always matter. If anything, Macao is a success story on how its modest stature has worked to its advantage. End to end, travelling by car takes about 20 minutes while the more adventurous can walk in under two hours. The new Taipa Ferry Terminal which opened in June 2017 offers reliable ferry services, with complimentary transfer services from most international hotels. MICE groups can comfortably stay in Macao and still explore the rest of what Hong Kong can offer. Strong government support has boosted the region to become a worthy MICE destination, placing Macao in competition with neighbouring heavyweights such as Hong Kong and Guangzhou. The International Congress and Convention Association (ICCA) reported that Macao registered its highest total number of participants for the last decade in 2016. This was largely boosted by four association events - the

11th Worldwide Chinese Life Insurance Congress; ACM Siggraph Asia 2016; 17th International Dragon Award Annual Meeting; and the 8th World Assembly of Zhuang Yan Clan – with over 12,000 participants in total. Macao while small, offers much to do in terms of attractions, shopping and dining, with a staggering 19 starred restaurants in the 2017 Michelin Guide. These include the three-starred Robuchon au Dôme and The Eight, and two-starred Mizumi, Jade Dragon and Feng Wei Ju, offering a variety of internationally acclaimed cuisines. Macao’s unique Portuguese heritage has also given rise to more than 20 UNESCO Heritage Sites, all of which can be leisurely experienced during a threeday conference.

Welcome cocktail reception

Ultimate Chef

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Sands Resorts Macao first entered the market in 2007 with the opening of The Venetian Macao and now boasts 13,000 guest rooms, 850 stores, 150 restaurants, three theatres, an arena and 150,000 sq m of meeting space across seven distinctive hotels. The internationally branded hotels include The Venetian Macao; Four Seasons Hotel Macao, Cotai Strip; Conrad Macao, Cotai Central; Holiday Inn Macao Cotai Central; Sheraton Grand Macao Hotel, Cotai Central; The St. Regis Macao, Cotai Central; and The Parisian Macao. Each property caters to a specific market while providing an overall capacity that can cater to the larger MICE groups that Macao has seen in recent years.

Its latest offering, The Parisian Macao, opened in late 2016 with an extravaganza that was inspired by the wonders of the famed “City of Light”. Guests are immersed in Parisian art and culture from the moment they arrive. The hotel features stunning displays of French décor and architecture, coupled with specially curated performances such as classic French cabaret acts, cancan dancers and comedic mime performances. The Parisian Macao offers 3,000 guest rooms and more than 5,200 sq m of Parisian-themed meeting venues that places it in an enviable position to attract much larger groups. “Personalised, creative and professional” were how Ruth Boston, Senior VP of Marketing and Brand Management described Sands Resorts Macao’s diverse products. She added, “We have seen a significant growth in the MICE market in 2017 compared to

the previous year and most events are driven from not only within Southeast Asia but we have also seen an increase from the US market, which according to the 2016 Macao Government Tourism Office report showed that there was also a growth of 4.6 percent in the number of overall visitors to Macao from the United States, the only long-haul source market that ranked among the top 10.” The strong competition for MICE business in the region forces venues to keep evolving. A key highlight for Sands Resorts Macao is the 10th Anniversary celebration at The Venetian Macao. The festivities coincided with the launch of a new outdoor Event Lawn for 5,000 guests for cocktail-style events and newly renovated suites. Boston added that she sees more engagement in terms of technology, enhanced communication and security that will prove to be critical for larger business event groups. While gaming will no doubt continue to be a huge part of its offering, with the shift towards establishing Macao as a major MICE destination, that could all change in the near future.

ADVERTORIAL

HANGZHOU ASPIRES HIGH The first °CEO Hangzhou MICE Fam Trip was successfully hosted by Business Events Hangzhou between April 24 and 26, 2017. Company heads, leading conference organisers and media professionals who were invited to attend the event were given a tour along a route that is representative of Hangzhou’s best business events offerings. The °CEO Hangzhou MICE Fam Trip showed attendees how they can fully customise and personalise events in Hangzhou. As the annual theme of the Hangzhou's MICE industry, the concept of °C (temperature) was reflective of all industry elements, including those that were visible and tangible. Highlights during the °CEO Hangzhou MICE Fam Trip include high-end hotels, premium restaurants, distinctive venues and cultural experience programmes, allowing invited guests to get a real feel for what Hangzhou has to offer in terms of an international conference destination. SEP-OCT 2017

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MALAYSIA

Sarawak refuses to rest on its laurels as it gathers members of national and international associations, academia, corporate and media delegates for one of its biggest familiarisation trips yet.

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R E D E F I N I NG G L O B A L T R I BES I N S AR A W A K WORDS: ONG WENLI

Official launch of Redefining Global Tribes

Known for its vast rainforests and unique mix of local culture and heritage, Sarawak Convention Bureau (SCB) has raised the bar with a bold vision to lead the business events sector in Malaysia. The first convention bureau to be established in Malaysia, SCB celebrated its 10th anniversary by becoming the first Malaysian city to host the coveted 55th ICCA Congress in November 2016. The landmark event saw over 800 members from 61 countries convening at the Borneo Convention Centre Kuching (BCCK). Amelia Roziman, Chief Operating Officer, Sarawak Convention Bureau, said, “It was a real honour for Sarawak to be among the first Asian second-tier destinations to host and theme the ICCA Congress. The sequel campaign of ‘Redefining Global Tribes’ not only pays tribute to that achievements in 2016 but is also a strong reminder that amazing feats can be achieved when communities unite.” Inspired by the success in bidding and hosting the prestigious event, SCB

gathered over 100 members of national and international associations, academia, corporate and media delegates for its “Redefining Global Tribes” FAM trip. Held in Kuching from August 17 to 20, Redefining Global Tribes coincided with the city’s inaugural Tribal Warrior Challenge, a massive obstacle course race that attracted over 4,000 participants. Set in the Sarawak Stadium, delegates from across Asia, Australia and Europe took part in a customised category of the five- to 10-kilometre race which not only showcased the city’s effusive community spirit but also its aggressive commitment to woo business events. “It is an exciting time to be a part of Business Events. First, let me say: meetings are the answer to almost everything. By ‘everything’ we include problem solving, nation building, alliances, sector growth, advances and exchange in education, research and technology, cross cultural rapport, and more. We believe that face-toface meetings will continue to flourish

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“

is an exciting time to be a part of Business Events. First, let me say this: meetings are the answer to almost everything. AMELIA ROZIMAN COO, Sarawak Convention Bureau

internationally. Despite technology creating alternative virtual meeting platforms. Despite global economic crises, travel hazards, flight disappearances and diseases, the number of meetings held worldwide will hold or grow,” Roziman added. Shirley Tan, Meeting Planner at OSM Resources commented that the four-day programme was ideal for her clients: “I would explore more outdoor events in Sarawak to keep it fresh for our attendees. The event was extremely successful starting with the dedicated SCB team right from the arrival experience at the airport. Their passion shines through and they have set the benchmark for many other convention bureaux to try to live up to their standards.” Earlier that week, the delegates were treated to Kuching’s unique offerings, including a trip to the Semenggoh Orangutan Wildlife Centre, a taste of the best local Orang Ulu cuisine and tours of the quaint city centre. Reconvening at the Redefined Business Forum graced by Datuk Abdul Karim Rahman Hamzah, Minister of Tourism, Arts, Culture, Youth and Sports and an impressive panel of speakers, delegates gained access to exclusive networking opportunities and sharing of best practices on hosting successful events in Sarawak.

BCCK has been the key venue for major events in Kuching since its completion in 2009. As the delegates toured the Centre, it was clear that staff were preparing for the inaugural International Conference on Agriculture and Agro-based Industry Sarawak 2017 (ICAAS 2017) on August 21-22 that was expected to draw a crowd of 2,500 attendees. BCCK is expecting yet another high-profile event at the end of 2017, the World Islamic Economic Forum that will see world leaders coming together in Kuching for a three-day conference. In Isthmus, a stone’s throw away from BCCK, the 209-room UCSI Hotel Kuching recently soft-opened to meet the rising demand from business events guests. Set 30 minutes away from Kuching city centre together with the UCSI University, Kuching Campus, it is part of a masterplan to bring students closer to the industry players.

a second-tier destination, a strong focus on marketing has clearly paid off, where business events have generated over MYR500 million (USD117 million) in revenue since 2006. Within just the first half of 2017, SCB has secured 22 bid wins and supported 18 other bids. Sarawak has set its sights on moving aggressively beyond promoting the destination’s unique tourism to driving the regional economy through impactful and sustainable business events. A goal truly within reach if SCB and the local communities have anything to do with it.

The tranquillity of the balmy river surrounding the hotel may soon disappear, though, with plans to develop a second Central Business District, a commercial hub on the waterfront to attract guests over the weekend. There is a quiet sense of confidence that Sarawak exudes. Despite being

Tribal Warrior Challenge

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Experience

SARAWAK Sarawak at these three unique venues: the medieval fortress now houses

The Great Gatsby-themed party at Screening Room, historical The St. Regis Kuala Lumpur documents, artefacts and art

pieces dedicated to the era of the White Rajah. Steeped in rich history that has shaped Kuching, the courtyard and lobby are perfect for corporate events while the historic fort can be booked for a private tour.

Guest panelists at the Redefined Business Forum

SARAWAK CULTURAL VILLAGE The 17-acre living museum celebrates the local lifestyle and diversity of cultures, and is the apt backdrop to the annual Rainforest World Music Festival. Nestled at the foot of Mount Sanbutong, replicas of buildings representing major ethnic groups and traditional performances come to life with the help of expert storytellers and famed Sarawak hospitality. The Sarawak Cultural Village features 13 distinct venues able to accommodate up to 8,000 people standing.

Site visit to BCCK

OLD KUCHING COURTHOUSE Labelled â&#x20AC;&#x153;Mile Zeroâ&#x20AC;? once for the epicentre where everything in the city was measured from, the Old Kuching Courthouse was the centre of all historic events and legislation during the Brooke administration. Its sophisticated colonial architecture along the scenic waterfront belies its colourful history that spans over 130 years. After a major facelift, the Courthouse was reopened as the Sarawak Tourism Complex, housing a fully-equipped auditorium, forecourt, courtyard, art gallery and auditorium, which can accommodate up to 220 people theatre-style.

FORT MARGHERITA Built by Charles Brooke in 1879 to protect Kuching against pirate attacks, the hilltop fortress was thankfully never utilised and is an unmistakable landmark along the Kuching River. Converted in 2016 to Brooke Gallery,

Kuching City Tour, Carpenter Street

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SOUTH KOREA From boosting local economies and bolstering knowledge-sharing to stewarding culture and heritage, Biz Events Asia finds out what makes the nationâ&#x20AC;&#x2122;s capital city so special.

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THE SEOUL LEGACY WORDS: GINA SIN

Dongdaemun Design Plaza

The capital city of South Korea is hot on the heels of yet another stellar performing year with a host of prestigious events under its belt, a newly launched brand of support packages (PLUS Seoul) for meetings and incentive groups, as well as a slew of new venues and activities primed for all levels and needs. 38 new members were also recently added to the Seoul MICE Alliance (SMA), providing more support, marketing and networking opportunities to foster Seoul as a business events destination and increase its chances of winning bids. The efforts taken by the public and private sectors, backed by air connections to 186 cities, have created a cohesive environment for hosting conventions of all sizes. Recognised as a Creative City of Design by UNESCO for its rich cultural heritage and the creative policies which helped shaped architectural developments, Seoul attracted 30,000 of the world’s leading architecture professionals and leaders in September this year for the 26th UIA (International Union of Architects) Congress. The eight-day mega architecture congress took place at Coex Convention and Exhibition Center and Dongdaemun Design Plaza, the latter having hosted some of the most major design-related events including Seoul Fashion Week, the former having recently won ‘Outstanding Venue

Award’ at the 2017 AFECA (Asian Federation of Exhibition & Convention Associations) Awards held in Kaohsiung, Taiwan. In the last year, Coex has upgraded many of its facilities including reupholstering its 1,080 seat auditorium and renovating its fourth floor theatre and adjacent meeting rooms. Continuing through to 2020, Coex will be upgrading all of its facilities including a complete overhaul of its second floor meeting rooms. During the same month, the city hosted the Seoul International Fair & Sustainable Tourism Forum at Millennium Seoul Hilton, which was attended by 300 invited guests and graced by the UNWTO Executive Director for Member Relations, Councilor of Enterprise and Tourism of Barcelona City Council and other local and international experts on sustainable tourism. The forum addressed issues and challenges on the increasing influx of tourists as seen in major cities such as Barcelona, Venice, Amsterdam, Seoul and Jakarta, and held panel discussions to identify several ways to curtail the repercussions of overtourism and respect the lives of citizens. Geographically, Seoul is divided into two distinct regions by the Hangang, a river that flows through the centre of the city. In

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Some Sevit “Floating Islands”

137 Meetings held in 2016 Source: 2016 ICCA Statistics Report, Worldwide

3RD PLACE 526 international congresses held in 2016 Source: 2016 International Meetings Statistics Report, Union of International Associations

Gangbuk, literally “North of the River”, one will find Seoul’s five royal palaces, traditional markets and many other cultural attractions from the Joseon Dynasty, when Seoul first became the nation’s capital 600 years ago. In Gangnam, or “South of the River”, a wellspring of Korea’s latest trends and its modern character can be found. Filled with all manner of attractions, from ancient landmarks and natural landscapes to trendsetting hotspots, it is no wonder the careful balance between nature and technology, ancient and modern, has allowed the city to maintain its third place in the Union of International Associations’ International Meetings Statistics Report despite strong competition worldwide.

INCENTIVE HOTBED The dynamic cityscape lends a myriad of things to see and do for incentive groups. For culturally immersive experiences, rent traditional Korean outfits (hanbok) at Hanboknam, located inside Bukchon Hanok Village before heading off on a walking tour to explore the neighbourhood and beyond for plenty of photo opportunities. Surrounded by Gyeongbokgung and Changdeokgung palaces, Bukchon Hanok Village is home to hundreds of traditional houses (hanok) that date back to the Joseon Dynasty. Today, many of these hanoks operate as cultural centres, guesthouses, restaurants and tea houses, providing visitors with the opportunity to experience, learn and immerse themselves in traditional Korean culture. Unlike other hanok villages (such as Namsangol Hanok Village), Bukchon was not created for tourists and is a residential village inhabited by Seoulites.

At the corner of Seoul’s busiest downtown intersection, Deoksugung Palace is famous for its elegant stone-wall road. It is also the only palace that sits alongside a series of western-styled buildings that add to the uniqueness of the precinct. Catch one of the royal guard-changing ceremonies that happen three times a day. Special arrangements can also be made for groups to be part of the ceremony, or a chance to take pictures with the guards while dressed in hanboks. Fittingly, those dressed in hanboks can enter the palace for free too. Learn about the history of this site, its structures and the role it played to the royal family during the Joseon Dynasty. Gain insight into the lives of some of the locals and hear stories about the city’s rich history through Bongeunsa Temple’s “Temple Life” programme, which can include a temple tour, tea ceremony, meditation and making lotus flowers. Located just north of Coex, Bongeunsa Temple was first built in the 10th year of Silla King Weongseong’s

reign as Gyeonseongsa Temple. In 1948, Queen Jeonghyeon refurbished Gyeonseongsa Temple at the east of King Seongjong’s royal mausoleum and renamed the temple Bongeunsa. 3,479 Buddhist scriptures of 13 types are stored at this temple. Refurbished just last year, Noryangjin Fisheries Wholesale Market is one of Korea’s largest seafood markets. The market handles about 50 percent of metropolitan volumes, and 250 to 300 tonnes of marine products are traded every day. Groups can experience the buzz of the market at Noryangjin before enjoying the selected fresh seafood at Haneulchae, one of the numerous restaurants above the market. One of the must-tries include the live octopus

Aston House

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Unique

sashimi, otherwise known as San-nakji. Octopuses are killed before being cut into small pieces and served, but nerve activity in the tentacles make them look alive. Not for the faint-hearted, this challenge is sure to expose some of the bravest members in a group. At the top of Lotte World Tower, which opened to the public on April 3, 2017, take in gorgeous 360-degree views of Seoul at the Seoul Sky Observatory. Standing 123 storeys and 555 metres high, Lotte World Tower is the world’s fifth tallest building. Another high-tech building not to be missed in Seoul is Samsung D’light, located within the Samsung Electronics building in Seocho-dong. This three-storey exhibition space showcases the latest product lineup by Samsung Electronics in a fun and interactive way from the moment you step through its doors. Experience new life patterns through hands-on activities and other themes scattered throughout.

Tea ceremony at Bongeunsa Temple

Venues There seems to be no end to the selection of unique venues in this city. Of course, all of which offers some of the best food and beverage options in town.

watch traditional performances and experience other products and activities. Aston House, located at Grand Walkerhill Seoul, emanates the classical atmosphere of a 17th century British royal mansion and is nestled amid Mount Acha overlooking the Han River. The building, which spans 1,421 sq m on 3,845 sq m of grounds, was designed by the world-renowned Wilson & Associates and has seen some of the top luxury brands including Cartier, BMW and Chanel use this venue for their lavish parties and product launches. Its open garden is one of the most popular spaces used due to its spectacular river and sunset views. Also located at Walkerhill is Camping in the City, where outdoor barbecues and other team building activities can be held amid massive tents for up to 100 people.

The Great Gatsby-themed party at Screening Room, The St. Regis Kuala Lumpur

A traditional Korean Mountain Retreat in the heart of Seoul, Samcheongak is a unique venue representative of Korean culture. Initially created to host the North-South Red Cross Conference in 1972, the complex is a historical venue symbolising the unification of three poles: North and South, Tradition andW Modernity, Korea and the World. Today, Samcheongak is a public cultural space offering a wide range of programmes using the four seasons as its backdrop. Event planners will find no better place to discover Korean culture than at Samcheongak’s serene hanok-styled buildings and the classically elegant outdoor gardens that are ideal for holding elaborate functions. There is also an on-site Korean restaurant and garden café that offers traditional tea ceremonies suitable for intimate business meetings. Once the site of the private house of Paengnyeon Pak, one of the six martyred ministers who was also a scholar of the Jiphyeonjeon in the early Joseon Dynasty, Korea House is a cultural space opened in 1981 to promote the unique culture of Korea where people from all walks of life can taste traditional dishes in one of its many private dining rooms,

Some Sevit depicts three “glowing islands” floating on the glistening waters of the Han River, and is the world’s first cultural space to float on water. Located within the distinctive southern Seoul multiisland complex, Floating Island Convention is a stylish meeting space, most notably its domestyled main banquet hall that can accommodate up to 500 persons. An 18 metre-wide ANSI screen is also featured in this hall, along with a car elevator for automobile shows. Combined, Some Sevit covers an area of 10,421 sq m.

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#DelveInto

Noryangjin Fisheries Wholesale Market

Grand Hyatt Seoul

NOTABLE HOTELS IN SEOUL Ignite inspiration in the newly opened Le Meridien Seoul, located in the heart of Gangnam district. Formerly a Ritz-Carlton hotel, South Korea’s first Le Meridien has taken on a modern design approach inspired by a fusion of mid-century sophistication and chic European charm. Fine art can be found on every corner, just as the first floor of Le Meridien Seoul is home to the 1,980 sq m art centre M Contemporary. As part of Le Meridien’s Unlock Art programme, all guests staying at the hotel can enjoy complimentary art appreciation sessions. To be unveiled this October, South Korea’s first ‘lifestyle hotel-plex’, Seoul Dragon City, features four distinct hotel brands that will to cater to every demographic and function. Together, the four properties will offer 1,700 rooms, 11 restaurants and bars, 17 meeting rooms, two multi-function grand ballrooms, and a world-first: four full floors of entertainment in a Sky Bridge suspended between two of the towers. The four brands are: Grand Mercure Ambassador Seoul Yongsan, Novotel Suites Ambassador Seoul Yongsan, Novotel Ambassador Seoul Yongsan, and ibis Styles Ambassador Seoul Yongsan. To read more about this, search for Seoul Dragon City on www. bizeventsasia.com.

As one of the most expansive luxury business hotel located in Gangnam, Grand InterContinental Seoul Parnas offers its Insider Collection exclusively for InterContinental Meetings. A range of delegate experiences that are rooted in the destination are drawn from their local knowledge to create truly engaging, personalised meetings and events. Tailored to each occasion, locally inspired and authentic experiences can range from interactive offsite team building activities through to stimulating local speakers, or the opportunity for delegates to contribute to projects that benefit the surrounding community and environment. Only minutes from downtown commercial and shopping districts, the 601-room Grand Hyatt Seoul affords spectacular views of the city and Mount Namsan. The Grand Ballroom and Regency Room can host between 300-2,000 delegates, while five small to medium-sized function rooms and other outdoor venues provide a variety of options for business events. Demonstrating classic affluent American décor and a grandeur that is resonated throughout its service and food and beverage options, it is no wonder the hotel was once where the Obamas used to stay when they visited the capital city.

SUPPORT PLUS Seoul, a newly launched brand of event support designed for the successful hosting of events in Seoul, is a multi-faceted support package available for both event organisers and participants. Five support areas of this package include financial support, hospitality support, administrative support, a 2017 special support and the Seoul MICE Alliance support. As an example of the 2017 special support for international conferences and meetings, up to KRW30 million (USD26,441) worth of bid support can be provided for qualified groups with 50 or more foreign participants. This can also include assistance in bid preparations and costs of onsite activities for bidding abroad.

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Built with you in mind, the SITE + MPI Global Forum gathers the best and brightest across the meetings and incentive travel industries to power expanded connections, education and destination exploration.

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#Associations

A N E D UCATED FO L L O W I NG Striving to analyse what keeps association executives awake at night, Associations Forum continues to surprise its members and remain relevant in this specialist world. WORDS: JENNIFER SALSBURY

Over 600 associations, charities and suppliers to the not-for-profit sector in Australia and New Zealand gathered at Associations Forum’s 12th annual National Conference on July 17 and 18, 2017, at the newly opened International Convention Centre Sydney (ICC Sydney). With a wide-ranging industry coverage and organisation representatives of all fields and sizes involved, Associations Forum focused on governance, training and networking amongst peers – many of whom had previously felt isolated did not realise there was access to such a network of professionals and so many others out there performing similar roles. Hosting events such as Associations Forum gives Sydney and NSW the opportunity to showcase what the past three years of revitalisation has created, according to Lyn Lewis-Smith, CEO, Business Events Sydney, “It is also an opportunity to connect with other industry leaders and collaborate to drive long term-rewards in global innovation,

collaboration and sector development. We’ve always been open for business, but this is our city’s time to shine and what better way than being able to celebrate the beginning of a new era with our colleagues?” Lewis-Smith also revealed that in the year ending March 2017, Sydney welcomed nearly 3.7 million international visitors, up 10 percent from the previous year. She added, “The growth outlook is very optimistic. By 2025, we expect to see international visitors spending more than 115 million nights in Sydney per year. Over 10 percent of those visitors currently come here on business, and with the new up and running ICC Sydney, we have a huge opportunity to attract even more business visitors.” Typical comments on Associations Forum include: “My leadership team loved it. We walked away with practical insights and ideas, new contacts and opportunities. A great event to develop collaborative views and messages to distribute throughout

our association and build on our positive culture. Please pass on my personal thanks to the Associations Forum team for a great event. I look forward to future events,” said Lindsay McGrath, Chief Executive Officer, Swimming Pool and Spa Association of Australia Ltd. “Congratulations and thanks to the team for a terrific two days at the Associations Forum National Conference. The programme was engaging, the networking was abundant, the venue was sparkling, and the hospitality was first-class. It’s been a few years since I attended my last Associations Forum conference and I look forward to attending again next year,” said Nello Marino, Chief Executive Officer, Australasian Podiatry Council. One of the issues discussed was the challenges that associations face in remaining relevant and encouraging networking among people of similar specialisations in today’s digital world.

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Many tips were shared on managing social media communication and working with the volunteers. This led to discussions on transitioning from volunteer to paid staff, membership engagement – Continuing Professional Development (CPD), or training, was key in this – managing national press focus and the industry’s formal response as the official representative in sensitive issues. Managing Disrupters were also discussed during a couple of sessions. There was a definite growing interest in understanding how to make money from events. A lively session “Bigger, Better and More Profitable Events” attracted a full house for presentations

by Janette Sofronidis, Events and Sponsorship Manager of Intelligent Transport Systems Australia and Nadine Glatras, Division Manager – Conferences & Events of the Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine. Recognising growing professionalism and outstanding achievements by association executives, Associations Forum instigated a series of awards which were presented at the Gala Dinner on the evening of July 17 along with the

announcement of five inductees to the Associations Hall of Fame. Justifiably proud, John Peacock announced that Associations Forum has, since its establishment in 2004, delivered over 93,000 hours of education to associations, 790 consulting projects, uncounted hours of pro bono assistance and 48 editions of their inhouse publication to associations in six states, two territories and 12 countries – quite a record, a sign of a maturing organisation and one to watch in the Gold Coast at the 13th AFNC on July 16-17, 2018!

INAUGURAL ASSOCIATION AWARDS PRESENTED 17 JULY 2017 Association of the Year Award: Australian Dental Industry Association Association Turnaround of the Year Award: Australasian Institute of Marine Surveyors Association Achievement of the Year Award: Community Legal Centres Queensland Associations Hall of Fame inductees 2017: Garry Pearson, Australian Dental Association Victorian Branch Peter Webster, Industry Capability Network NSW Janet Reynolds, Home Economics Institute of Australia Wilhelm Harnisch, Master Builders Australia Julian Ledger, Youth Hostels Association

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#Engage

D E A T H OF MEETING E XPERTS I N 2 0 50 ? How we meet and learn will change faster than we think. WORDS: GINA SIN

Bold predictions and avant-garde concepts formed by students and young professionals at the Singapore MICE Forum 2017 may have provoked incredulity and gasps from the audience, but their prophetic statements may not be as far-fetched as we think. Though 33 years from now, these predictions may come into fruition sooner than we think. A complete shift in the way conferences will be held and the skills required in the future was envisioned for their Vision 2050 delivery at the Singapore MICE Forum held at Sands Expo and Convention Centre, in line with this year’s “re:image #EngagE” theme.

REVOLUTIONISING LEARNING AND DEVELOPMENT Three interns at events and destination management company Pacific World questioned the need for physical schools in time to come, what with the massive open online courses (MOOC) readily available, and employers valuing emotional quotient, critical thinking, clear communication and problem-solving over an undergraduate degree. While a number of jobs have been driven obsolete by automation, better technology does not equate to better education. The presenters advocated “sophisticated information sharing”, a move from top-down knowledge transfer of today, and pictured the events industry as a “knowledge connector”, even going as far as saying that delegates will be paid to attend events. They hypothesised that tacit knowledge will become the currency of the future, and that delegates will be seen as sources of knowledge and information for the public good instead of just being consumers.

In an economy based on information computerisation, knowledge has become a commodity. How we interact, research, learn and develop products and services are constantly being altered by new technologies and user devices. As for the future of event venues, the presenters foresaw that transformational, modular and personalised spaces will replace rigid and “non-human-centric” venues suffering from space constraints. For the same space, it will be able to accommodate more events to save time and effort, and maximise occupancy rate through its modular structures. Despite an initial air of scepticism, the audience, including seasoned industry professionals, proved very encouraging and supportive at the end of their presentations. “The predictions presented on Vision 2050 by students, interns and young industry professionals were bold, creative and well thought through. Clearly, technology played a key role in many forecasts, with some claiming many in our industry will not have their jobs in the future. Regardless, I for one believe

CMY

that the industry will once again prove to be robust and resilient and find ways to adapt. One thing is for sure though, we have great group of individuals coming into the industry, and the interns hit it out the field,” said Prakash Ramajillu, Conference Strategy Director at Koelnmesse. Michelle Crowley, Senior Director of Global Strategy at PCMA flew in from New York to attend the forum: “The Vision 2050 session at the 2017 Singapore MICE Forum was an excellent way to kick off the conference. It was so refreshing to hear the perspectives of students and young professionals challenging norms and assumptions.” Concluding, the industry leaders of the future put forth the following question: How will you function in 2050 when the world you know today ceases to exist?

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ITB Asia 2017 Key Conference Speakers

Buhdy Bok President Carnival Asia

Tony Menezes Vice President, Industrial and Distribution Sectors IBM Asia Pacific

Rob Torres Managing Director of Advertising and Marketing Google

Ike Anand Vice President, Strategy and Business Development Expedia group

CMY

Min Yoon Founder & CEO Tidesquare

Eugene Tan General Manager CTM Singapore

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Sean Treacy Managing Director, Asia Pacific Royal Caribbean Cruises Ltd

Maunik Thacker Senior Vice President â&#x20AC;&#x201C; Marketing Marina Bay Sands Pte. Ltd.

Rom E. Hendler Founder and Managing Partner InnoVel

Jaime Roseburgh Market Leader Singapore & ASEAN American Express Meetings and Events

Jeannette Ho Vice President, Raffles Brand & Strategic Relationships AccorHotels Luxury Division

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#Engage

GET G L O BAL The inaugural event fills a gap in the industry and stakes its claim as the best trade show for outbound Australian buyers. WORDS: GINA SIN

WATCH THE FULL VIDEO VIDEO CODE: 4214

via www.bizeventsasia.com

Over the course of one day, 1,320 connections were made between buyers and exhibitors at the inaugural Get Global trade show held at the ICC Sydney in Australia. Biz Events Asia finds out how it was conceived, why this format works and highlights key parts of the show. Held on July 28, 2017, 240 top decision makers and professional conference & meeting organisers had the opportunity to connect with 120 representatives of international hotels, airlines, meeting & convention bureaux, DMCs, cruise companies and other suppliers of international products from 20 countries.

REFINING THE TRADE SHOW CONCEPT First conceptualised three years ago by co-founder Donna Kessler who found that the traditional trade show model had become tired, cost-prohibitive, and was shrinking the size of international shows. As a result, she approached co-founder, Gary Bender. From his perspective as a buyer, he felt that trade shows were getting light on product, losing their focus on international buyers and that the appointment system was not working. Together, they consulted the industry and listened to them. Equipped with collective experiences and insights, a fresh and open format was conceived, making Get Global the only outbound trade show in Australia that’s dedicated solely to business events. There are no rigid appointment schedules at Get Global. Instead, buyers are encouraged to engage with as many companies of interest as they desire and in turn can “Get Lucky” as their scanned pass enters them into the draw for a plethora of prizes which are drawn over the course of the day. While there were also feedback from some exhibitors who hoped that their

branding collaterals could be more conspicuous, the show provided a laid-back, friendly atmosphere with an open walk and see through areas that encouraged conversations without being hustled by a 10-minute presentation in the confines of a 3x3 cubicle. The first 40 buyers to register were treated to an exclusive smartphoneography workshop, an hour’s session on fun and practical tips to use when taking photos and videos with their smartphones. After a day of media briefings and face-to-face meetings on the show floor, it was time to GET Happy over drinks and canapés. Champagne

flowed, more prizes were drawn and attendees were transformed into real live Hobbits while J Geeks entertained the large crowd celebrating the success of the day and kicking off the weekend in style. New and upcoming openings announced at Get Global included the architecturally awe-inspiring Louvre Museum in Abu Dhabi; the Wyndham Grand Phuket Kalim Bay - their first top of the line new build hotel in the region; One & Only’s Nyungwe House nature resort in Rwanda; The Boardwalk in Port Elizabeth South Africa from the SunLux Collection and SYDELL’s Nomad and Saguaro hotels in Los Angeles.

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#DiningMatters

S U S T A INABILITY FO R A L L More venues are giving new impetus to greener catering customs. WORDS: GINA SIN | MARINE DEBATTE

As event planners, one of the biggest focus on the planning side is dietary requirements. With time, we realise that apart from legitimate religious constraints and medical allergies, there is also a myriad of new ‘dietaries’ emerging. Take vegetarians for example: some don’t eat anything that grows under the soil, some only are on Tuesdays, and some will even eat a different amount of protein at different times of the day.

Jerome Pagnier, Food & Beverage Operations Director at Grand Hyatt Singapore, said, “We took a big leap of faith when we came up with such a menu as we wanted to promote wellness, sustainability and a plant-based lifestyle. We originally thought that we would encounter extreme positive and negative opinions on the matter, however, a large Green catering at Grand Hyatt Singapore’s sales mission

GREEN IS THE NEW BLACK There is no doubt that healthier coffee breaks and meals are gaining traction. More and more hotels offer cold pressed juices, fresh fruits, muesli bars, egg whites omelettes and avocado toasts on top – or instead – of the traditional bacon & eggs, spring rolls, candy bars and muffins. Hopefully, this is becoming more of a movement than just another fad. Some are resisting this change, some are following it, and some are innovating. At a recent hotel sales mission in Singapore, Grand Hyatt broke all codes and instead of the traditional lavish buffet, they went for a plant based one. That, was a statement. Nobody was sure about it but the vast majority of guests’ feedback was outstanding. The diversity, the quality, the presentation, from beetroot burgers to Indian vegetarian, dips, salads, fruits, it was a full plant based buffet that proved that not only it is possible to design a full vegetarian or vegan menu but it is most and foremost, delicious!

Green catering at Grand Hyatt Singapore’s sales mission

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3. 4. 5.

7. 8.

part of the crowd loved not only the concept but also the flavours of the food items we served. “Many comments revolved around pushing boundaries, challenging the status quo and how rich the flavours were. It is our belief that even the strongest critics of a vegetarian or vegan diet can find themselves delighted by such a lunch as long as we get the flavours and textures right. If you do get this right and it is healthy, there is no reasons for anyone to reject it. “Now, we did have some push back from a couple of guests who may be less welltravelled or less informed, and cannot see themselves having a meal without animal products. However, we feel it is all about educating, inspiring and raising awareness that a reduction of animal product consumption is not only good for one’s health, but also for the environment and that goes beyond eating a simple salad.”

One herb garden on the roof of our ballroom and another under construction. 80 percent of the seafood used in the hotel comes from sustainable sources. 100 percent certified sustainable wines by the glass. 100 percent certified sustainable coffee. Commitment to wellness in events – activities that are not only fun but will reboot energy levels and leave stronger bonds between teams. Read more about this on www. bizeventsasia.com. Waste management programme – converting 100 percent of food waste into usable compost. Moving towards biodegradable packaging. Increasing plant-based items on their menus.

COMMUNITY ENABLERS Shipping scallops from Boston, lamb from New Zealand, vegetables from Australia, is that really necessary? How many of our caterers and hotels source their ingredients in a sustainable way? Is the real organic only in Oceania? Couldn’t we source from other nearby countries with the same level of quality? At Bangkok Marriott Marquis Queen’s Park, its executive chef Michael Hogan is driving the entire food and beverage experience through three core pledges: to support the local community, to deal directly with local farmers and

suppliers, and to purchase ingredients from organic, sustainable sources. Even during the hotel’s pre-opening phase, this concept was being put into place. The hotel’s entire F&B team was asked to connect with their home communities and recommend highquality suppliers in their local area. This gave the hotel an amazing scope of sources, allowing their chefs to discover farmers that they would otherwise have been unable to find. The results have been truly impressive; approximately 70 percent of the hotel’s entire F&B needs are now sourced from local communities, while only 30 percent of ingredients - mainly non-native produce that cannot be farmed in Thailand - are imported. Chef David King, the Director of Culinary for both Sheraton Grand Macao Hotel and The St. Regis Macao, is a major advocate of sourcing sustainable foods and giving guests the opportunity to choose from a variety of healthy dishes. “We need to know where our food comes from and who hunts it, fishes for it or

Other sustainable initiatives currently in place or in the works at Grand Hyatt Singapore include: Chefs from Pan Pacific hotels in Singapore

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#DiningMatters

grows it for our kitchens,” said Chef King. “We must have a relationship with our suppliers and place credible trust in them. Therefore, our mantra is sustainable fishing and farming. Animals must be humanely treated, while seafood farmed or wild must be harvested without harm to its population or habitat.” The properties offer sustainable ‘Green Footprint’ menus for event guests which feature a variety of healthy and sustainable dishes. The sustainable ingredients found in these dishes are carefully sourced from all over the world. As part of Pan Pacific Hotels Group’s commitment to care for its wider community, from July to August 2017, the Group harnessed the collective experience of the senior chefs from its five Singapore hotels to mark World Food Day with the creation of special dishes made from ingredients that are sourced locally from Singapore farms. In a special partnership with urban farm Comcrop Singapore, these dishes were made available exclusively on the dinner buffet, with part of the proceeds donated towards The Food Bank Singapore for the purchase of food parcels for lowincome households.

Centara Supports ThaiHarvest

BKKQP Garden at Queen’s Park

Goji Kitchen + Bar

During that period, diners at the restaurants were able to join the chefs in doing good as one percent of all dinner proceeds across the five hotels were donated to purchase food parcels for low-income households in support of World Food Day, a global day of action against hunger. Since the launch of its “Eat Well With Us” culinary initiative back in 2015, its team of Chefs has been making regular visits to a number of adopted charities – which have grown from four to 10 homes for the elderly, children, and those with mental disabilities – to impart healthy and tasty recipes to their resident cooks.

WHERE DO ALL THE LEFTOVERS GO? Pointing fingers is a bit easy. Catering partners are not solely responsible to drive the change – we should ask for it. If the caterer is not being questioned about what they do with the leftovers, if we don’t take steps to donate untouched food to associations, shelters, staff or whoever needs it, then we are just as guilty of waste as anyone in the food chain. It is by asking the question that awareness will increase, that our partners will put measures and processes in place to answer our concerns and questions. That’s exactly what happened with sharks’ fins a few years ago. As long as you keep giving

business to restaurants that serve that, you encourage it in a way. In August this year, Thailand’s largest hotel operator, Centara Hotels & Resorts, began its participation in an innovative new charity operation that collects and distributes surplus food to benefit people in need. The operation, ThaiHarvest|SOS is a joint initiative with OzHarvest, a pioneering Australian organisation that has established a proven and successful “Food Rescue” model that is being adopted around the world, and the Thai Foundation Scholars of Sustenance (SOS). Trained inspectors sort the food and assure its safety. Food no longer fit for human consumption is taken to local farms for composting. The rest is refrigerated and delivered to the needy. Since 2016, ThaiHarvestISOS has donated over 60,000 meals to organisations such as Mercy Center Orphan-age, Half Way Homes for men and women, the Pak Kred Babies’ Home and the Poh Teck Tung Foundation. A more responsible, sustainable consumption will benefit the next generations, but it starts today. It starts with you vegans, vegetarians, flexitarians, or folks who just enjoy eating and don’t necessarily make it a statement to eat beef or not. How will you drive change in the food chain?

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