One Brand Union & KPMG July 30th, 2015
A visual expression of our vision to be the Clear Choice, One demonstrates how the the ideas of purpose and innovation, which drive the way we work, can also be communicated through design. At its heart, One reflects a sensibility of thoughtful intention. This is expressed through simple yet powerful compositions in which extraneous elements have been removed and imagery has a singular focus. Purposefully, there is no one “hero” graphic element or device that carries the system. It is the way typography, imagery and color reinforce each other that makes this system truly unique and safeguards it from becoming formulaic or “cookie cutter.” It is about a system (or company) made more powerful, iconic and connected through its flexibility— its ability to evolve and adapt to create the strongest impression possible for the medium at hand (e.g., collateral, digital experiences, events & conferences).
Defining the KPMG spectrum
Primary Primary
Secondary Secondary
Tertiary Tertiary
Our Colors
Primary
Secondary
Tertiary
KPMG Blue
Medium Blue
Light Blue
Pantone 287 C CMYK 100/75/2/18 RGB 0/48/135 HEX 003087
Pantone 300 C CMYK 99/50/0/0 RGB 0/94/184 HEX 005EB8
Pantone 2192 C CMYK 89/18/0/0 RGB 0/145/218 HEX 0091DA
Violet
Purple
Light Purple
Green
Pantone 2104 C CMYK 92/87/0/0 RGB 72/54/152 HEX 483698
Pantone 2617 C CMYK 84/99/0/12 RGB 71/10/104 HEX 470A68
Pantone 259 C CMYK 67/100/4/5 RGB 109/32/119 HEX 6D2077
Pantone 2398 C CMYK 71/0/36/0 RGB 0/186/179 HEX 00BAB3
Pantone 233C CMYK 12/100/0/0 RGB 198/0/126 HEX C6007E
Pantone 7636 C CMYK 0/100/45/12 RGB 188/32/75 HEX BC204B
Pantone 715C CMYK 0/54/87/0 RGB 246/141/46 HEX F68D2E
Pantone 123C CMYK 0/19/89/0 RGB 234/170/0 HEX EAAA00
Pantone 361 C CMYK 77/0/100/0 RGB 67/176/42 HEX 43B02A
Pantone 347 C CMYK 93/0/100/0 RGB 0/154/68 HEX 009A44
Our Colors KPMG Blue Medium Blue Violet Light Blue Green
Our Colors
Previous KPMG Blues
Our Typography
Giorgio sans Extra Light Light Regular
Univers family Light ABCDEFGHIJKLM NOPQRSTUVWXYZ
Light Oblique ABCDEFGHIJKLM NOPQRSTUVWXYZ
Roman ABCDEFGHIJKLM NOPQRSTUVWXYZ
Oblique ABCDEFGHIJKLM NOPQRSTUVWXYZ
Bold ABCDEFGHIJKLM NOPQRSTUVWXYZ
Bold Oblique ABCDEFGHIJKLM NOPQRSTUVWXYZ
Black ABCDEFGHIJKLM NOPQRSTUVWXYZ
Black Oblique ABCDEFGHIJKLM NOPQRSTUVWXYZ
Our Typography Alternates
What is KPMG Go? Learning & growth
Annual Review Account Reminders
Default forms for G and &
Default form for R
What is KPMG Go? Learning & growth
Annual Review Account Reminders
Alternate forms for G and & (G seems cleaner, & seems more respectable?)
Alternate form for R (seems too soft?)
Our Typography Alternates
R Univers
Giorgio Alternative
Giorgio Regular
Our Typography Alternates
Annual Review Account Reminders What is KPMG Go? Learning & growth
Annual Review Account Reminders What is KPMG Go? Learning & growth
Default tracking
+2 tracking
Annual Review Account Reminders What is KPMG Go? Learning & growth
Annual Review Account Reminders What is KPMG Go? Learning & growth
+4 tracking
+6 tracking
Photography
Singular photography has a focus on one item within the photograph.
Linear photography has one vertical object or comoposition as it’s focal point.
Singular Photography
Singular photography has one vertical object or comoposition as its focal point.
Singular Photography
Singular photography has one vertical object or comoposition as its focal point.
Singular Photography Guidelines
Focal point can be no smaller than 5% of the image
Focal point can be no larger than 20% of the image
> 5%
< 30%
Linear Photography
Linear photography has one vertical object or comoposition as its focal point.
Linear Photography
Linear photography has one vertical object or comoposition as its focal point.
Linear Photography Guidelines
Focal point can be no larger than 45% of the image
Focal point can be no smaller than 20% of the image
> 20%
< 45%
Layout
T1
T2
T3
Layout T1
T2
Building from scratch
Managing operational efficiency
Survey outlook
Survey outlook Healthcare
August 2015
August 2015
Explores the steps that manufacturers around the world are taking to prepare their organizations for upcoming
The move to digital has had a dramatic impact on the media sector
T1-A
Media in the spotlight
T3
Media in the spotlight
Media in the spotlight
Managing Operational Efficiency
Managing Operational Efficiency
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
August 2015
August 2015
August 2015
August 2015
August 2015
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
T1-B
T2-A
T2-B
T2-C
T3-A
T3-B
Title:
Title:
Title:
Title:
Title:
Title:
Title:
Bar:
Bar:
Bar:
Bar:
Bar:
Bar:
Bar:
Cover:
Cover:
Cover: Light/Dark One Photo
Cover:
Cover:
Vertical photo
Cover:
Vertical photo
Cover:
Light One photo Alt International Annual Review
Alt International Annual Review
Layout - Conservative T1
T2
Building from scratch
Managing operational efficiency
Survey outlook
Survey outlook Healthcare
August 2015
August 2015
Explores the steps that manufacturers around the world are taking to prepare their organizations for upcoming
The move to digital has had a dramatic impact on the media sector
T1-A
Media in the spotlight
T3
Media in the spotlight
Media in the spotlight
Managing Operational Efficiency
Managing Operational Efficiency
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
August 2015
August 2015
August 2015
August 2015
August 2015
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
T1-B
T2-A
T2-B
T2-C
T3-A
T3-B
Title:
Title:
Title:
Title:
Title:
Title:
Title:
Bar:
Bar:
Bar:
Bar:
Bar:
Bar:
Bar:
Cover:
Cover:
Cover:
Vertical photo
Cover:
Vertical photo
Cover:
Light One photo Alt
Cover:
Dark One Photo
Alt International Annual Review
International Annual Review
Light/Dark One Photo
Cover:
T1-A Design Top Tier Design - Intended for top level collateral items.
Focal point should only take up 20-45% of visual space
1”
Use a similar color to the foreground of the cover image as the spine color. .5”
Building from scratch
Logo and type must be KPMG blue
Light colored photo with neutral or understated background to allow for legibility of type.
.5”
Survey outlook Industrial manufacturing 3 ‘Boxes’
If cover color isn’t available, use KPMG Blue.
August 2015
Explores the steps that manufacturers around the world are taking to prepare their organizations for upcoming innovation and technology-driven transformation
1”
20-45% Spine can also reflect pop or dominant color on cover. At the designers disgretion.
T1-B Design Top Tier Design - Intended for top level collateral items.
Vertical focal point
Type must be in white
Dark colored photo with neutral or understated background to allow for legibility of type.
Managing operational efficiency
Focal point should only take up 20-45% of visual space
Survey outlook Healthcare
August 2015
The move to digital has had a dramatic impact on the media sector
20-45%
T1 Design Flipped Top Tier Design - Intended for top level collateral items.
Focal point should up no more than 30% of the cover.
Managing operational efficiency Survey outlook Healthcare
August 2015
The move to digital has had a dramatic impact on the media sector
30%
T2-A Design - Photography Tier 3 - Intended for everyday branded booklets
Media in the spotlight
KPMG blue on logo and type
Use KPMG blue on spine
Survey outlook Healthcare
Media in the spotlight
August 2015
The move to digital has had a dramatic impact on the media sector
Light colored photo with neutral or understated background to allow for legibility of type.
Survey outlook Healthcare
Media in the spotlight
August 2015
Singular or Linear based photo that takes up no more than 30% of cover space
The move to digital has had a dramatic impact on the media sector
Survey outlook Healthcare
August 2015
< 30%
The move to digital has had a dramatic impact on the media sector
T2-A Design - Narrow Tier 2 - Intended for secondary collateral items.
KPMG Blue logo and type
International Annual Review
International Annual Review
KPMG Blue Stripe
Singular focal point based photo with open space or unobtrusive background to keep type legible.
Measurements
60 Pt
T2-B Design - Photography Tier 3 - Intended for everyday branded booklets
Media in the spotlight Survey outlook Healthcare
Media in the spotlight
Use one of KPMG blues on spine
August 2015
The move to digital has had a dramatic impact on the media sector
Survey outlook Healthcare
< 30% August 2015
Media in the spotlight Survey outlook Healthcare
The move to digital has had a dramatic impact on the media sector
August 2015
10%
Singular or Linear based photo that takes up no more than 30% of cover space
The move to digital has had a dramatic impact on the media sector
T2-C Design - Colors Tier 3 - Intended for everyday branded booklets
Building from scratch Survey outlook
Media in the spotlight
Use one of KPMG blues on spine
Type must white.
August 2015
The move to digital has had a dramatic impact on the media sector
Solid color based on secondary color palette
Survey outlook Healthcare
Managing operational efficiency
August 2015
Survey outlook
The move to digital has had a dramatic impact on the media sector
August 2015
The move to digital has had a dramatic impact on the media sector
10%
Cover Colors:
T3-A Design - Photography Tier 4 - Intended for everyday branded booklets Color Options
Managing Operational Efficiency Survey outlook Healthcare
Managing Operational Efficiency
August 2015
The move to digital has had a dramatic impact on the media sector
Survey outlook Healthcare
Managing Operational Efficiency Survey outlook Healthcare
August 2015
The move to digital has had a dramatic impact on the media sector
August 2015
The move to digital has had a dramatic impact on the media sector
45%
T3-B Design - Colors Tier 4 - Intended for everyday branded booklets Color Options
Color Options
Managing Operational Efficiency Survey outlook Healthcare
Managing Operational Efficiency Survey outlook Healthcare
August 2015
The move to digital has had a dramatic impact on the media sector
Any KPMG color can be used on bar and cover so long as they are not the same color. ie: the same KPMG Violet cannot be used on the bar and cover.
Managing Operational Efficiency Survey outlook Healthcare
August 2015
The move to digital has had a dramatic impact on the media sector
August 2015
The move to digital has had a dramatic impact on the media sector
45%
Type Line Measurements 112pt
Industry Outlook Survey outlook Healthcare
112pt
Media in the spotlight Survey outlook Healthcare
85pt
Real Estate & Facilities Management Outsourcing Survey outlook Industrial manufacturing
August 2015
August 2015 August 2015
The move to digital has had a dramatic impact on the media sector
2-Line Covers
The move to digital has had a dramatic impact on the media sector
3-Line Covers
Explores the steps that manufacturers around the world are taking to prepare their organizations for upcoming innovation and technology-driven transformation
4-Line Long Title Covers
Illustration Cover Examples
Media in the spotlight
Media in the spotlight
Media in the spotlight
Media in the spotlight
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
August 2015
August 2015
August 2015
August 2015
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
Illustration Cover Examples
Media in the spotlight
Media in the spotlight
Media in the spotlight
Media in the spotlight
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
Survey outlook Healthcare
August 2015
August 2015
August 2015
August 2015
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
The move to digital has had a dramatic impact on the media sector
Illustration by Ben Wiseman benwiseman.com
Presentation Tiers
International Power Conference
T-2
Energy and natural resources Better practices and emerging technologies
T-1
International Power Conference
International Power Conference
Energy and natural resources Better practices and emerging technologies
Energy and natural resources Better practices and emerging technologies
T-2
T-3
International Power Conference Energy and natural resources Better practices and emerging technologies
Question 5
Over the next 3 years, do you expect the real discount rate to increase, decrease or stay the same? While the majority of participants expect discount rates to remain over the next few years, a higher percentage of participants are expecting an increase to the discount rate compared to the 2013 survey results.
Key Increase Stay the same Decrease
6
53 41
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Estate of affairs Posted 3hours ago
Real estate investment and housing prices: The best way to get in the market
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minvendus ut alicia dolor ab ipsam, exeria consequ atiate qui dusdam quostiam vellat harchic ienimin cum quibus, quiam, eseniimus.Puda suntiae et officia dio moluptat acestis dolorem recus doluptaquae. Empor sincium ent haruptio dolor aut ipsanda nihicti rehent, id quam que seque pore, qui cus, offictatur sitia pediandis ut at rate pariatq uundel ipiet restiam num quuntium fugia plabore, quam, volupta ipiet voloresequi omnimint faccus di di conserrum fugia eiur? Qui non rem fugita venis quuntiis enim labore nobis dolum quia necerna tecabor epedist voluptibus, qui non etur auda que pre volla quas nem eictio. Pudi ut latemporro conemporis dolorem voloreicatem cuptaecum intotatur assus eum ipis modi assum ipitia a voluptis eum res ut quibus molesciis prorem fuga. Nem et esed ullent laborem quodis et dolupturitia voluptae verferr orporati to Es res acestemquas molupti que se nus. Uptatur acepudi vollis quis volupta tinvento quam idem. Itas aut pa cullignis volest modite dolor adit, est harum volut officiunt alibusaectur amusae latemporum rernati omnitetur aditae lab is sed ut fugitinum fugia veliquia sitatio. Aximagniae vero volendus audaeptin everest am acepremposto te aut volorest, nias prat aliquam ipit aut excerro eos volupis et exeribus. Nam dolupta tetusapident eium sequae. Iquos eaquatia quas simos modi blabore mporrum vento doluptatis rehenis ne volesci llitatque aut aborporerem que et dolora nus dolore laut occae sin rem rem. Hilitin ctinus, quam harum est, oditis re, tem rende nis nobis mossi re lab ipicati issus, ne nos solupta am voloritaquod ut quatemquas.
Posted 4hours ago
Inspire greatness Condoleeza Rice and Lynn Good will keynote KPMG Womenâ&#x20AC;&#x2122;s Leadership Summit
Estate of affairs Posted 3hours ago
Real estate investment and housing prices: The best way to get in the market
Harum aut eate voluptium num, ut quunt laccatiumqui te iderior eruptas demquid minvendus ut alicia dolor ab ipsam, exeria consequ atiate qui dusdam quostiam vellat harchic ienimin cum quibus, quiam, eseniimus. Puda suntiae et officia dio moluptat acestis dolorem recus doluptaquae. Empor sincium ent haruptio dolor aut ipsanda nihicti rehent, id quam que seque pore, qui cus, offictatur sitia pediandis ut at rate pariatq uundel ipiet restiam num quuntium fugia plabore, quam, volupta ipiet voloresequi omnimint faccus di di conserrum fugia eiur? Qui non rem fugita venis quuntiis enim labore nobis dolum quia necerna tecabor epedist voluptibus, qui non etur auda que pre volla quas nem eictio. Pudi ut latemporro conemporis dolorem voloreicatem cuptaecum intotatur assus eum ipis modi assum ipitia a voluptis eum res ut quibus molesciis prorem fuga. Nem et esed ullent laborem quodis et dolupturitia voluptae verferr orporati to Es res acestemquas molupti que se nus.
Posted 3hours ago
Estate of affairs Senior Analyst Alice Hunt writes about the future of investing in real estate
Uptatur acepudi vollis quis volupta tinvento quam idem. Itas aut pa cullignis volest modite dolor adit, est harum volut officiunt alibusaectur amusae latemporum rernati omnitetur aditae lab is sed ut fugitinum fugia veliquia sitatio. Aximagniae vero volendus audaeptin everest am acepremposto te aut volorest, nias prat aliquam ipit aut excerro eos volupis et exeribus. Nam dolupta tetusapident eium sequae. Iquos eaquatia quas simos modi blabore mporrum vento doluptatis rehenis ne volesci llitatque aut aborporerem que et dolora nus dolore laut occae sin rem rem. Hilitin ctinus, quam harum est, oditis re, tem rende nis nobis mossi re lab ipicati issus quatemquas.
Busa verrorposam audis vellandit reperio modiciatus doluptiis atia que ea sunturio eiur, quam andem autem. Neque vellaceped ullupta nonsentis assitium vollore pore, eum veliqui dolupta vendi conestet, ipsae in eosanducia quae et ullanti arcium eiur, il iundenditias volut autatures doluptam ist a as unda veles essequu ntemporro tecum quam con rescilit quo quia es asperibus aut acescimagnis ditem volupis ipsam laudio. Itatiberem. Fugiaec aeptat. Evendam sum eosamus, con por sam, tes natempo rempos ide ni to torercia velestrum volorrovit aboreperspis nobit et ma doluptas et aut rest el il id ulparum quia doluptae dolupta cone nos rest modist mi, tem aligni nem. Bus eos que cone ilitis dolorehenima autatur eperibusa volorum eat. Lendi testiae ssitae. Ebit quamus que nat et, verum unt ide cullore nossunt. Aboriti nctur, inim quidunt odiciatum aborisquiae platatquam estia duntet ipis earchic te que vel est accusda ectat. Aque ratias es sint unt asped quae parchil loremod ut remporem iunt as ut qui dunda quidendis adis dusdae litatquis magnis estis enducite cus nus maio. Ommost od ma sitaectectem est, vel idus modictus, ipsam eicil ma inum, eum quatintiatur molorerum aliquam quianduntur? Elessinus et officit iasseque doloritento officiaerum duntios assintio berferias nullautem soluptam quodi illore pratibus anihil exereptum. Qquationsere, consed endeliquid modit et, neceatur seruptur moluptatquis eum, officipsa consed quis dem et pro enia doloria ducit, nis quodio.
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Global Construction Global Construction Survey 2015 Survey 2015 Climbing the curve Climbing the curve Posted June 2015Posted June 2015
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Public ownership Itâ&#x20AC;&#x2122;s a breeze
Care system redesign
Thought leadership
Advisory
Managing operational efficiency
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GO GO What isWhat isLearning Learning KPMG Go? KPMG Go? & growth & growth
PeoplePeople CareerCareer & culture & cultureprogress progress
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Global Opportunities Global Opportunities (GO) program (GO) program Want to know Wanthow to know KPMG’s howmobility KPMG’s mobility program can program benefican t your benefi career? t your Hear career? Hear firsthand from firsthand KPMG from people KPMG onpeople their on their own international own international experiences. experiences. An international An international experience isexperience a great way is atogreat develop way to develop your skills in your a new skills cultural in a new environment, cultural environment, while makingwhile making an impact onanKPMG’s impact business on KPMG’s globally. business Discover globally. newDiscover new ways to challenge ways yourself to challenge and unlock yourself your andglobal unlockcareer your global career potential across potential a variety across of job a variety functions, of job with functions, KPMG with KPMG member firms. member Study fidiverse rms. Study perspectives, diverse perspectives, build a far- build a farreaching professional network, andnetwork, drive innovative reaching professional and drive innovative solutions. Operating in Operating 152 markets worldwide, solutions. in 152 marketsthere’s worldwide, there’s bound to be abound globalto opportunity right forthat’s you. right for you. be a globalthat’s opportunity
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May 2015
Private markets group Insights and thought leadership
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Timber Industry Forecast
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