Issue 38 | March 2009
www.fisheroutdoor.co.uk/dahon
MARCH 2009
FOR EVERYONE IN THE BICYCLE BUSINESS
BikeBiz WINDWAVE INTERVIEW
BRIGHT YOUNG THINGS
FISHER EXPO ‘09
BikeBiz sat down with MD Peter Nisbet to discuss his cutting-edge brands and his thoughts on the year ahead
A celebration of the industry executives aged under 30 who are already making their mark on the UK business
A comprehensive roundup of the distributor’s impressive house show at Edgbaston early last month
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Women in cycling still a minority Females make up less than six per cent of the UK bike trade, according to BikeBiz’s exclusive jobs survey But women’s average salaries are higher than men’s More work needed to attact girls to the industry By Jonathon Harker & Mark Sutton BIKEBIZ’S 2009 industry salary survey has revealed that women are still woefully underrepresented in the trade, with as little as five per cent of the UK’s bicycle business made of females. The research reinforces the view that the trade is a male dominated industry, despite a reported influx in the market for women’s bikes and accessories. However, the BikeBiz survey also revealed that where women are in employment in the bike business, pay packets are notably higher than those of male counterparts. Based on the survey respondents, women in the industry are earning between £20,000 and £25,000 per annum, with two of the sixteen female respondents even placing their pay packet in the £50,000 and above bracket. CoreBike organiser and F-At commercial manager Elaine Curtin told BikeBiz why she thought why women are often so successful in a male dominated trade:
Companies such as Velorbis are working hard to attract female consumers to cycling. But maybe the bike business needs to also work harder at tempting women to join the industry?
"Girls who wish to be successful in a predominantly male marketplace know we have to be more assertive and stand our ground a little harder when conducting business matters. We have to. But for the same reason I believe this enables us to get away with being a little pushy – and sometimes this is what is needed to change minds, market new concepts and persuade clients to invest in projects. “We are often truly a great asset to any team and business." BikeBiz’s research also found that the majority of respondents overall stated their annual pay packet falls between £15,000 and £20,000, significantly below the national average of £24,908. The voluntary questionnaire was posted online during January, with 324 UK trade members voicing their opinions on a variety of topics – from pensions and salary, to job loss and overseas work. For the full results of the salary survey, plus analysis, turn to page 22.
The UK bike business: Under-paid and over-worked, with little chance of a salary increase...? The BikeBiz industry salary survey revealed the importance of job progression to employees in the bike trade, with concerns that their career
wasn’t moving forward featuring highly in the survey. Almost 60 per cent of participants expected their salary to remain unchanged a
year down the line. Aside from financial reasons, 'limited opportunities in the current job' was the second biggest reason for employees
seeking a new role elsewhere. Salary levels were also a key concern for the industry, with more than half of respondents claiming that their salary didn’t
cover living expenses. 57.5 per cent of respondents made the claim, with workshop salaries remaining at the bottom of the pile in the industry.
LATEST NEWS
EDITORIAL
STRAIGHT TO YOUR MOBILE
BOOKMARK US:
MOBILE.BIKEBIZ.COM MARCH ISSUE 38
NEWS 6-9
The month’s trade news, including the latest on what’s to come from Shimano later this year...
INDUSTRY OPINIONS 14
EVENTS 15 OFF THE RADAR
16
RECRUITMENT SPECIAL
22-31
Results of last month’s online salary survey, analysis from the ACT and 30 under 30 trade faces
FOCUS ON…
FISHER SHOW REVIEW Jonathon Harker documents all the news, analysis and latest product from the Fisher Outdoor, Edgbaston Expo
TWITTER: GOOD FOR BIZ?
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Carlton Reid discusses how some businesses have used the super-speedy networking tool to their advantage...
PRESS PERFORMERS
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Mark Sutton looks at the past year’s press activity. Competition has heated up and many publishers have made bold moves for ‘09...
LEISURE LAKES BIKES
E-BIKES AND FOLDERS
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47
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Muc-Off discusses the importance of a wellkept bike and discusses whether 2009 will be the year of maintenance...
PEOPLE
30
Tym Manley takes on Factory Media challenge, while Future signs new associate publisher
NEW PRODUCTS
“At one secondary school, help from a Bike It officer led to half of all pupils cycling to school on a regular basis...” Parents are bombarded with shocking, sensational mass media stories about how unsafe the world is for our children. But the risks are often inflated, or misinterpreted. In the 1980s, the TV programme That’s Life highlighted cases of head injuries caused by high-level falls on to hard playground surfaces. Since then, at great cost, many playgrounds have been fitted with softer surfacing. But limb injuries from falling in rubberised playgrounds have risen, leading many experts to believe children may be less careful on equipment they think is safe to fall from, and parents may supervise younger children less than they would have done in a playground with hard surfacing. Children are now injuring themselves less by falling out of trees but, by being inside more, fewer kids are cycling, too. But we need to get kids on bikes so they become adults on bikes. And that’s why Bike It is such an important scheme. Bike It is a schools campaign co-ordinated by Sustrans and part paid for by Bike Hub, the bicycle levy. Bike It typically trebles cycling levels at participating schools. Bike It’s success is due to a 30-strong team of officers, who each work with around ten schools for a year or more. At Bradley Stoke Community School, a secondary school near Bristol, the help offered by a Bike It officer led to half of all pupils cycling to school regularly. Its 300 covered cycle parking spaces are regularly filled. Schools getting into bikes should trigger a sound in your head: Ker-ching. Bike It is creating customers for you. Ditto for similar, local schemes. Are you reaching out to Bike It officers or helping out with Bike It equivalents in your area? It’s part philanthropy but it’s also good business practice.
Carlton Reid, Executive Editor
REGULARS CHAIN REACTION
IN 1971, 80 per cent of seven and eight-year old children got to school unaccompanied by an adult. By 1990 this proportion had fallen to nine per cent. Today, the figure is likely to be closer to zero. Allowing a young child to walk or cycle to school unchaperoned today is tantamount to child neglect. Parents worry about speeding traffic and ‘stranger danger’. People are generally very poor at working out which risks are genuinely life threatening and which are not. During the Troubles in Northern Ireland, twice as many people died from ‘ordinary’ road smashes than from sectarian killings, a fact hardly, if ever, reported by the mass media. Psychologists call this the ‘availability bias’, the phenomenon whereby we judge risks based on how easily we can bring examples to mind.
52
The month’s biggest product announcements
ZYRO SHOW REVIEW 32 Zyro’s Open House saw the launch of the firms B2B website. Flip to 32 for our review
LETTERS
54
New-to-trade members seeks supplier help and a selection of forum comments on price rises
SPOKESMAN Spokesman asks: Are you tidy, clean and attractive? And do women think so too?
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NEWS
Shimano to cater for limited budgets Latest ranges ‘important to bikers looking for value for money performance groupsets’ Currency fluctuations play a part in decision to upgrade groupset Tubeless ready SLX wheelsets on the way
BY Mark Sutton SHIMANO PREVIEWED its next generation groupsets during February at a special press event. The new sets include the new Ultegra, 2300 and Deore ranges, as well as the latest SLX grade wheelsets. At the showcase, Shimano said that it is aware price increases will render some groupsets out of bounds to many budgets as a result of the sterling to yen currency fluctuations. Those concerns have led Deore to shift focus this year, by tailoring product for those with a set budget, while still seeking a performance trail-worthy groupset. The firm revealed that the new Deore product borrows aesthetics and ideas from recent higher-end product, as with a Shadow rear derailleur, two-way release rapid-fire shifters and two-piston hydraulic brakes feature, all at Deore price points.
Oil routing has been improved on previous disc designs, with a new system that guarantees no air bubbles will remain in the calliper. The accompanying levers have been developed with a tool-less reach adjust, much like
both 44-32-22 or 48-36-26, in either black or silver. The initial shipment is due in June this year. Trekking and hybrid bikes also got an upgraded Deore groupset, consisting of an integrated brake and shift lever with a revamped
Shimano said it is aware price increases will render some groupsets out of bounds to many, and has tailored product for those with a set budget. the higher end XT and SLX levers. A revised V-brake model also features in the range. The latest crankset is of a two-piece construction with outboard bearings and an integrated bottom bracket, meaning, despite weight shavings, Deore should be an incredibly rigid package for the price. Gearing options come in
display for greater visibility on the move. The three-finger lever blades have been given subtle performance upgrades, such as a rubber bumper to silence the lever. Again, a two-piece crankset features, complete with Hyperdrive chainrings and a new chain guard design. The trekking/ hybrid groupset is due for August this year.
Two new medium-range wheelsets will feature in the Shimano catalogue this year, too. As before, the focus is on striking a good balance between cost and performance, although these are some of the first Shimano products to come UST tubeless compatible. The new WH-MT65 will be available in both Centre Lock and six-bolt versions and will be straight pull laced for high torsional rigidity. The first batch of MT65 Center lock wheels will be available from July, with the six-bolt version following in August. The second of the wheelsets – the WHMT15 – is designed for disc brake use and is built with 28 bladed, stainless steel spokes for both front and rear. This model will be available from September.
Catering for the entry-level road market, the Shimano 2300 eight-speed series is notably smooth in operation and borrows aesthetics from higher-spec groupsets. Available from July, the 2300 will be available in both a double (52-39) and triple (5242-30) set ups. Turn to page 52 for more information on Shimano’s 29er specific hubs and cassettes.
Greyville dealers sign up to Suntour service classes Greyville’s Christian Salmen will host some of the forthcoming sessions
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RETAILERS with a Greyville account have been invited to sign up to two Suntour Service days following the success of a training day during February. Attended by dealers and mechanics from around the country at Greyville’s office, the participants were treated to the expertise of Christian Salmen, SR Suntour’s service trainer, in a three-hour intense training session. Attendants were shown the tricks of the trade used for dealing with everything from standard services to coping with difficult cases when forks haven’t been maintained properly. The dealers who signed up to the
initial training session were also the first to take advantage of Greyville’s SR Suntour Sales and Service Programme. Concrete dates are yet to be announced. Brand manager Paul Hinton said: “Tentative dates are set for some time in May and July. Nothing concrete at the moment as we need to see where the interested dealers are coming from as we have a choice of venues. For example, we may hold the May date in the South and July in the North.” Programme features: The stocking of SR Suntour’s higher-end fork models.
A test rig to allow customers to try out forks in store. Supply of specialist tools to carry out services. Stock of spares, and 24-hour delivery of uncommon spares. Window stickers to promote fork service in store. Inclusion of dealer contacts on Greyville’s website, when consumers are looking at SR Suntour products. All future purchases at ‘Rate 2’. POS material. Participation in promotion competitions for consumers. Keep an eye on bikebiz.com for further announcements.
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NEWS
Magazine sector boosted with CYCLE three new titles in two months SHORTS Triathlon Plus, Triathlete’s World and Fastlane BMX capitalise on triathalon trend BY Mark Sutton THREE NEW consumer cycling magazines have hit newsstands in the space of two months – Traithlon Plus, Triathlete’s World and Fastlane BMX. Triathlete’s World editor Alison Hamlett put the close set of releases down to the increased popularity of the activity: “Triathlon is the fastest growing participation sport in the UK. And through the pages of Triathlete’s World we aim to make it the most accessible, too. The magazine combines compelling training and racing advice, the latest gear reviews and plenty of friendly encouragement in one package. “Whether you’re literally dipping a toe in the water for the first time or tackling your first Ironman, TW will help you to achieve your triathlon goals in 2009. After a successful threeissue trial last summer, TW will be published monthly. It will be
the first triathlon magazine to be distributed through supermarkets such as Tesco, Sainsburys, Asda and Morrisons. The March issue is now on sale.” Future Publishing has also announced the launch of Triathalon Plus, which is due to go on sale from April 7th, joining the publisher’s other titles on newsstands nationwide. Group publisher Katherine Raderecht said of the launch: “It’s a natural step for us to look at extending the editorial strengths we have in cycling into areas where we see a market opportunity, such as triathlon.” Meanwhile, Fastlane BMX has published its first issue and launched an accompanying website, which you can find at fastlanebmx.com. The magazine is dedicated to BMX racing and run by editor Dave Lane and Tim Helm, who handles online content for the title.
Memory Map launches Digital Map Shop
Memory Map’s David Evans shows off the firm’s new product
MEMORY MAP, the UK outdoor and recreation mapping service provider, launched its ‘Digital Map Shop’ at last month’s IceBike. The new technology enables the user to select and download bespoke chunks of mapping to their PCs or PDA mobiles. The service has been made available
the system still runs on the successful version five software.” To use the service, buyers create an account online and choose the type of map required. The software then allows users to draw around the area of trail needed and, once settled on their choice, they can download the
“This service represents a much more cost effective buying proposition than we’ve ever offered to the trade.” David Evans, Memory Map at three price points – £25, £50 and £100, with each additional £25 buying a 25,000 kilometre squared chunk of fully highlighted trail mapping, including the latest info on Sustrans’ routes. The £100 Landranger package includes an additional 25,000 km2 coverage. During an IceBike seminar Memory Map’s David Evans explained: “This service represents much more cost-effective buying than our previous discs, although
BIKEBIZ.COM
map to a mobile device or laptop. When the customer runs out of DMS credit, top ups can then be bought from stockists or online. The Digital Map Shop includes complete UK coverage, including Ordinance Survey Landranger and Explorer maps and aerial photography, as well as A-Z areas of Europe, America and Australia. Maps can be downloaded on the move for those with 3G or Wi-Fi capabilities on their mobiles.
Presteigne dates announced This year’s Presteigne electric bike rally is set to take place from Sunday May 9th to Monday 10th in the Welsh Marches. Head over to tourdepresteigne.co.uk for more information on the forthcoming rally.
Scientists develop low cost LED manufacturing Cambridge University scientists have developed a cheaper mass production model for LED light bulbs. The boffins have come up with a new technology which run three times more efficiently than the best low energy bulbs currently available – which could have a huge impact on the bike light market.
BMX riding on Rotherham school curriculum The head of PE at Winterhill School in Rotherham has teamed up with world-class BMX racer Kelvin Batey to get pupils enthused about physical education. The forward-thinking school now regularly uses a neighbouring BMX track for school lessons.
ODA announces cycle path investment The Olympic Delivery Authority has announced that it will spend £11.5 million leading up to the 2012 events on improving the walking and cycling network to the main venues. It is said that 5,000 new cycle parking spaces will also be allocated.
Hire a Brompton at Waterloo South West trains and Brompton have linked up in order to provide a bike hire scheme at Wateroo station. Still in its trial stages, the scheme allows season-ticket holders to access the bikes, although this may change if proven successful.
BIKEBIZ MARCH 7
NEWS
Madison reveals its new sponsor deal Plowman Craven Madison team is unveiled at at distributor’s Milton Keynes-based IceBike 2009 show BY Mark Sutton SIMON BARNES has announced, alongside Cherie Pridham, the launch of a fresh racing team to the UK road-racing scene. Backed by Madison, IceBike was selected as the launch platform for Plowman Craven
Madison – a team made up from a merged Pearl Izumi team – who are to stay on as clothing sponsors – and the Plowman Craven riders, as well as three other riders plucked from various race teams.
“This is a great bunch of guys and it is a dream come true for me to be working with them. I think there will be a few surprises as there is a lot of raw talent that Eddie can make Cherie Pridham, Team Director the most of during the races.” Madison has come on board as the main team sponsor, while Pridham takes on the role of team director, making her one of only two female managers in the sport in Europe. “This is a great bunch of guys and it’s a dream come true for me to be working with them.” enthused Pridham. “I think there will be a few surprises as there is a lot of raw talent that Eddie can make the most of during the races.” Introduced by Cyclevox MD, Anthony McCrossan, the team will be riding top-end Cervelos kitted out with the latest DuraAce groupsets. The team’s colours will be a highly recognisable blue and pink. Team Owner and MD of Plowman Craven Simon Barnes said: “I’m impressed with the amount of talent we have for a relatively young squad. The guys rode with distinction at the Tour of Mallorca two weeks ago and we’ve been invited out to more races as a result.”
Madison reveals own-brand clothing to the trade ICEBIKE 2009 gave the trade a chance to get its hands on Madison’s new range of ownbrand clothing. The range, which retains the Madison name, was entry-level focused and had been put in production within nine months
of development. Madison told BikeBiz that 75 per cent of the range is duplicated for women, with specifically-cut female versions of the garments. The firm added that this didn’t mean female versions were ‘patronisingly-girly’.
The distributor revealed that it had been a steep learning curve developing the range but assured that it was a range that would continue to develop and evolve, with dealer feedback being taken on board. Madison said that its clothing range fills
a gap in the clothing market, and would expand into other categories. The distributor also gave one-on-one tutorials for its new recently revealed business-tobusiness website. The portal is faster and far improved on the
former site, which was, according to Madison, already one of the best in the trade. Elsewhere, the three-day show also gave dealers the chance to get to grips with the rest of Madison’s brands at its Milton Keynes headquarters.
GET YOUR MESSAGE OUT THERE
NEWS
Moore Large unveils latest bike models and brands to the trade Distributor’s dealer week gives retailers first look at product from Velorbis, Onza, Basso, Knog and more BY Jonathon Harker MOORE LARGE revealed its freshest signings and products at its 2009 branded product seminars at its Derby HQs. The seminars, which took place at the end of last month, included training days for retailers and a week-long opportunity for retailers to look at the latest bikes and accessories coming to the UK. Weeks-old signing Velorbis was showcased in seminars to dealers. The Dutch company’s German made bikes include three key new machines – the Churchill Classic, Victoria Classic and Dannebrog. The hand-made bikes, which are already being stocked in Harrods, are set to appeal to the booming classic-style bike
Weeks-old signing Velorbis was showcased in seminars to dealers by Moore Large, with three key models unveiled to the UK dealership. market. As the brand is still new, Moore Large told dealers that it is offering attractive introductory offers to launch the brand in the UK. Other highlights of the show saw seminars for Italian-made high-end brand Basso, and Onza bikes – which will receive significant rider sponsorship to boost the brand, including sponsorship of the British National Series. The Moore Large
event also showcased the latest products by brand representatives from around the world, including Limar, Vanguard, Lake, OK Baby, Suntour and many more. Knog also gave BikeBiz a first look at product fresh to the UK, including the latest gloves, 8 Ball and Starsky and Clutch. The rest of the latest products from Knog and all of the brands at the Moore Large show will be featured in next month’s BikeBiz.
Lambretta launches at Fisher Expo ‘09 event Show gives dealers first chance to see a variety of brands and products from Fisher Outdoor Leisure
“Expo ‘09 was unquestionably our best yet. I would like to thank everyone who attended.”
LAMBRETTA, bspoke, Sram and RockShox were some of the headline brands at Fishers Outdoor Leisure’s Expo ‘09 last month. The event, which took place at Edgbaston cricket ground, was the first chance UK dealers had to see Lambretta bikes, which Fisher Outdoor Leisure has been developing. Dealer feedback from the Expo was being used to further develop the bikes, which are set for release to retail later this year. Expo ‘09 also saw Canadianbrand Norco bikes, which are being launched into the UK in a big way, according to the firm. A
Print Edition
well-received range of 20 bikes form the first part of Norco’s assault on the UK. Among the other highlights from the show were the heritagefocused new ranges from Troy Lee, Santini’s latest collections and Dahon’s newest line-up.
Digital Edition
Mobile Edition
“Expo 09 was unquestionably our best yet,” Richard Allmark, Fisher CEO told BikeBiz. “We had greater visitor numbers this year and those that attended stayed for longer. “I would like to thank everyone who visited Edgbaston,” Allmark added. Expo ‘09 was also a first chance for UK dealers to see Fisher Outdoor Leisure’s ownbrand bspoke clothing. The versatile range is set to appeal to a wide variety of biking consumers from different sectors. For more from the show head over to pages 34-35 for our Expo 09 highlights.
Online Leader
Contact Carly Bailey Telephone: 01992 535 647 Email: carly.bailey@intentmedia.co.uk
NEWS
Sustrans launches ‘Bikebelles’ New website will encourage women cyclists to ride bikes more often Sustrans to work with dealers BY Mark Sutton SUSTRANS set out plans at IceBike to launch a website dedicated to getting females on bikes – for leisure, commuting and sport. The site – Bikebelles.org.uk – will go live on March 8th and is aimed at the 44 per cent of women who have access to a bike, yet barely use it. According to Sustrans research, only 11 per cent of those females who have access to a bicycle use it more than once per month. The website will take on a ‘magazine’-style format, aiming to provide women with a range of information on how to get cycling, including details on what type of bike suits to wear, what kind of riders there are, and where to locate cycle training.
A panel of 12 women has been put together by Sustrans to gather their opinions on cycle clothing, infrastructure, equipment and more. The panel will also take on ‘tester’ roles for a variety of female-specific bike product.
dealers in order to encourage girls aboard bikes and to get them to visit bike shops, get riding and ultimately spending money within the business.” Sustrans’ latest trail maps, which contain over
Sam Howard
“Sustrans hopes to work with dealers in order to encourage girls aboard bikes and to get them to visit bike shops, get riding, and to spend money in the business.” Sam Howard, Sustrans Sam Howard, of Sustrans’ trading and information department, told BikeBiz: “Sustrans hopes to work with
10,000 miles of cycle routes, are also now available via Madison and direct from Sustrans itself.
Black Horse rates dip Thule builds convenience into its another 0.5 per cent new and redesigned racks THE 350 bicycle retailers utilising Black Horse Finance via the ACT will benefit from the latest 0.5 per cent rate cut. Mark Brown of the ACT commented: “The rate cut will
Mark Brown
come into place from March, meaning retailers will benefit from a slight margin increase on the overall sale.” Those offering Black Horse Finance who are also members of the ACT can benefit from exclusive rates and interest free finance products, as well as lower rates for processing deals online via the Me2u system. More than 6,000 bikes were sold using Black Horse in 2007, with an overall average selling price of £874. Brown also told BikeBiz on the first day of IceBike: “Representatives from the Bicycle Association, ACT, ATG and the majority of suppliers are in Rugby discussing the industry’s response to the offered standards consultation period. We expect to make a formal response to the consultation by March 30th. Perhaps by late summer we’ll see some firm CEN standards.”
THE LATEST top-end Thule racks have been largely reinvented in response to consumer feedback. Demonstrating the latest Europower 916 and Loading Ramp 9151 at IceBike, business development manager Neil Sellers told BikeBiz: “From March the latest models will be available to the trade. Of the new product, the Loading Ramp 9151 was designed with the weight of electric bikes in mind and ease of use. The clip on gutter ramp enables the user to load the bikes without the need to lift, meaning no stress.” Thule’s Europower 916 has been built with boot access at the forefront of its design and can hold two bikes. The model is also the only rack in the range to incorporate a foot-activated tilt device, meaning there’s no need to get below the rack to tilt it away from the car to gain boot access.
Sellers said: “This function of the Europower 916 is particularly useful when used with larger cars where the rack typically blocks the boot space. The wide tilt function securely leans the bikes far from the rear
door, providing the user with plenty of room to unload or load the rear of the car.” The towball-mounted Europower 916 will carry a fiveyear warranty and is City Crash tested and TUV approved.
Neil Sellers is proud of Thule’s racks, designed with convenience in mind
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CHAIN REACTION
The ‘feel good’ factor Last year was great for cycling, with gloomy economics not only failing to damage its growing popularity as a sport, but actively boosting its use as a mode of transport. Muc-Off’s Alex Trimnell gives his opinion on why the industry is pedalling against the trend, and how he thinks we can keep the momentum going well into 2009… IT STARTED last August. Whilst the Western world was bemoaning the rising price of fuel, a new generation of cycling fans were being recruited from inside a velodrome in Beijing. As the medal collection grew for Hoy, Pendleton, Wiggins and co, so did interest in cycling. To the shock of the initiated, there were even rumours that bikes were suddenly being given more respect by other road-users – surely a sign that cycling was increasing in popularity? This led to increased bike sales as, perhaps in lieu of sunbathing opportunities, families took to the roads and singletracks during their summer holidays. Sport England’s December-published Active People survey revealed participation has increased by 132,000 people since 2005/06 – no doubt due in no small part to the successes in Beijing. By late summer, reports of an impending recession and the global ‘credit crunch’ had increased, perversely giving the bike industry another boost as consumers looked for ways to
12 BIKEBIZ MARCH
save money. The statistics speak for themselves – a report from Sainsbury’s Home Insurance found that by November one in eight commuters had switched from car or public transport to bicycle to save money. Having made the investment, it makes sense for nonenthusiasts to look after a bike
to buy product for their beloved machines no matter what. But there’s a big danger new riders will simply give up if their bike isn’t working correctly. Having better maintained bikes will keep non-enthusiasts in their saddles. One problem facing nonenthusiasts is a fear about bike maintenance; that it is technical,
problems like rusty chains just from not using the right chain lube. So many non-enthusiasts bikes are poorly maintained and it’s difficult to enjoy riding a bike that’s creaking and grinding. These riders are unlikely to progress to becoming serious cyclists as their experience of riding is not ‘feel-good’ – a
“The danger is that we lose new cyclists suffering from simple problems like rusty chains just from not using the right chain lube. The key is to educate new riders about caring for their bikes.” Alex Trimnell, Muc-Off rather than having to replace parts due to a lack of care – or worse, stopping riding altogether. These are the customers that our industry needs to target – new cyclists who have had a few months on a new bike but are now dealing with wet weather, grime and a lack of knowledge of how to cope with either. As much as enthusiasts are our core market, it’s more or less a given that they’re always going
time-consuming and a hassle. It’s not even just about the quality of the bike. Any high-end bike left in a garage without being looked after will need TLC. A novice rider will just see the bicycle as poor value for money and is unlikely to keep riding it; they’re the riders who are likely to retire their bikes unless they get some help and advice. The danger is that we lose new cyclists suffering from
means to an end rather than an enjoyable pastime. For every new pedal commuter that was converted last summer and is still going, there will be many more who have given up by now. The key is to educate new riders about caring for their bikes. It’s not enough to say ‘clean it’, and we can’t bombard them with technical products. As a company, we’re helping new cyclists keep their bikes
running smoother. There are new products, such as our new starter kit, designed to be a one-stop maintenance shop for first-time users. We’re also educating people on how to look after bikes. Muc-Off has a step-by-step cleaning guide on its website and attends cycle and non-cycle events to tell enthusiasts and non-enthusiasts about bike care. Our products are designed to be fun, easy-to-use and are developed to be the most advanced formulations of their type available. The last thing we want to do is scare off potential customers with technical jargon, hence our motto is simple – ‘bike cleaning made easy’. Educating new or occasional riders about how easy it is to keep your bike in good condition could be a key factor in boosting cycling in 2009. By doing this, we can hopefully convert novice riders into repeat customers of not just maintenance products, but hardware, clothing and accessories – the whole lifestyle. The only way to do this is to ensure they enjoy riding their bikes from the very beginning.
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INDUSTRY OPINIONS
Why buy homegrown? In recent months there have been increasing whispers that UK manufacturing may re-emerge as the cost of imports spiral. Mark Sutton talks to some British manufacturers about UK-made product and its appreciation in value… THE CYCLE industry has a long history within the UK, however the past 20 years has seen UK manufactured products and businesses fall to all but a few. The drive to purchase from overseas has often been driven by cost, not quality. One of our recent successes was gaining the Brompton account for supplying their brake pads. This account was gained due to rigorous testing and our UK-made product was found to have the best performance and durability. The advantages of local sourcing are that dealer stocks can be maintained at a low level with a guarantee for replenishment when required, along with the great advantage of reduced air or sea miles. Dealers also avoid the risks of buying product in advance, and in a foreign currency. Many cycle components for 2009 will have seen massive changes to the landed cost in the UK due to these changes. These variables do not occur with a UK-based supplier. John O'Brien, MD, Fibrax
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Us UK manufacturers have finally got a real price advantage over importers this year. However, that a product is UK made should be of only incidental concern. A product must be well-designed, functional and competitively priced. A British flag on the packaging can be a small incentive for some people, but it won’t help to sell a badly designed product. Crud will be increasing production this year, with new and revised products. I am totally confident in the viability of cycle retailing going forward. I can’t really talk for the importers, but I find that there are still small manufacturers who can do excellent work at reasonable prices in the UK. You just have to find them. I would imagine you also have far more control on quality, lead times, and rejections due to faulty manufacture than you would on an overseas shipment. You also don’t have to fly around the world on a regular basis to keep tabs on the above. That is a huge benefit of having each process in-house and is hard to quantify. Pete Tompkins, MD, Crud
Importing bikes and accessories manufactured in Asia inevitably leads to higher UK RRPs when Sterling is as low as it currently is. We are not entirely insulated from the weakness of the Pound, as many of our parts and commodities are priced in US dollars and Euros; but foreign currency-denominated costs represent a minority of our direct costs, so the impact isn’t huge. The result was clear to see in the pricing for 2009; whereas we raised our UK retail prices by three to five per cent, most brands were hiking theirs up by 15 to 35 per cent. Those who buy Bromptons tend to be drawn to the brand by its unique characteristics and are, to that extent, less price-sensitive than the average consumer; but with our prices becoming ever more competitive relative to some Asian-built brands, we may well see more price-conscious consumers deciding to ‘trade up’. The economic downturn is not something that is of particular concern to us; the industry tends to do well in recessions. The early indications
are that our UK sales are stronger than ever, with demand well ahead of this time last year; one or two of our European distributors are being a little bit more cautious than they were in early 2008, but most of our Asian and North American markets continue to grow exponentially, continuing the trend from 2008. With the currency volatility, our upgraded range is actually priced lower than it was in 2008 in most overseas markets. We’re even looking to recruit and raise production here. Emerson Roberts, Marketing Manager, Brompton Our production is based in glamorous Stockport, Greater Manchester. We employ about 80 people here and this is our only manufacturing facility. The weak Pound against the Dollar and Euro should certainly help companies dealing with UK-made product. Prices from overseas sourced competitors are increasing rapidly, while home-made product prices will see much smaller rises. Our greatest concern for 2009 is that it has been difficult
to make accurate forecasts. We are working in a market based on discretional spend, which in a downturn is the first place people look to cut. However, we are hopeful that because the parts Renthal sell to the Motocross market are consumable, if people carry on riding, perhaps without purchasing a new bike, they will need to buy our products. We are also excited about expansion into the cycle market, which of course is all additional business. Rees Williams, Marketing, Renthal With 99 per cent of cycles sold in the UK being imported from largely Dollar-based economies, it is not surprising that prices from distributors have increased by about 40 per cent over the past 18 months as a result of increased base cost prices and more importantly, the adverse exchange rate. Our prices have been held as our wage rates are stable and any increases in raw materials and component costs are countered by production efficiencies we have introduced, such as a new paint plant. Adrian Williams, MD, Pashley
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EVENTS
UPCOMING EVENTS
SPOTLIGHT
TAIPEI CYCLE SHOW March 17th - 20th Taipei, Taiwan www.taipeicycle.com.tw
March 2009 TAIPEI INTERNATIONAL CYCLE SHOW Tuesday March 17th – 20th Taipei, Taiwan www.taipeicycle.com.tw ALTURA WHINLATTER MTB CHALLENGE Sunday March 29th Winlatter Forest, nr Keswick whinlatterchallenge.co.uk
April 2009 BICYCLE LEADERSHIP CONFERENCE Wednesday April 15th – 17th Seaside, California www.bicycleconference.org SPEZI ‘09 Saturday April 25th – 26th Germersheim, Germany www.spezialradmesse.de
May 2009 CHINA INTERNATIONAL BICYCLE AND MOTOR FAIR Monday May 4th – 7th Shanghai, China www.e-chinacycle.com ENCOURAGING COMMUTER CYCLING CONFERENCE Thursday May 7th University of Bolton, UK //data.bolton.ac.uk/staff/jp1 0/cyclingconference EUROPEAN HANDMADE BICYCLE EXHIBITION Friday May 8th – 10th Schwäbisch Gmünd, Germany www.e-h-b-e.eu
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BIKERADAR LIVE Friday May 29th – May 31st Donington Park, Derbyshire http://live.bikeradar.com
June 2009 BMX WORLDS Saturday June 10th – 12th Cologne, Germany www.bmxworlds.de BIKE WEEK Wednesday June 13th – 21st Nationwide www.bikeweek.org.uk YORK CYCLE SHOW Saturday June 20th – 21st York Racecourse, York www.yorkcycleshow.co.uk
July 2009 RELENTLESS NASS Friday July 10th – 12th Bath and West Showground, Shepton Mallet, Somerset http://live.bikeradar.com
September 2009 EUROBIKE 09 Wednesday September 2nd – 5th Friedrichshafen, Germany www.eurobike-exhibition.de INTERBIKE 2009 Wednesday September 23rd – 25th Las Vegas, USA www.interbike.com/ib
BIKEBIZ MARCH15
OFF THE RADAR
Tee-d off with networking on the fairway? …then how about forging deals and picking up contacts while cycling instead? Cycling Plus editor Rob Spedding swapped his carbon clubs for a carbon bike – and it looks like others are doing the same… FORE…is cycling really the new golf? Well, I’ve got my plusfours… I hate playing golf. For a few years in my late 20s I tried to get into golf. I bought some clubs and spent Sunday
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mornings bad-temperedly hitting balls into streams, dense undergrowth and generally spoiling many a good walk. I started playing because my friends played – they were all far, far better than me – and from what they told me it was a great way to ‘network’. Yeah, well if anyone wanted to ‘network’ with the apoplectic madman routinely breaking his clubs I didn’t meet them. And I guess I wasn’t alone, for the past few years a number of people have been proclaiming that cycling, and road cycling in particular, is the new golf. According to a recent report in Australia’s Sydney Morning Herald,
the phrase was coined by a Melbourne investment banker called Craig Bingham who noted that affluent middle-aged men were using cycling in the same way that they’d previously used
“Business people started getting back on their bikes for fitness, but they’ve soon realised that it’s good for the health of their business too.” I rode Thiele’s event last year and it’s
“If cycling really is the new golf, I think it’s great for the cycling industry – even in these tough times business folk need to unwind and, more importantly, need to spend money.” Rob Spedding 18-holes – to have fun, keep fit and make business contacts. Someone who seems to agree is Sven Thiele, the man behind the classy pro-am London Paris Cycle Tour. “I know of one corporate cyclist who did his biggest deal on one of our rides – $10 million worth of business,” claimed Thiele.
hard not to agree. As a humble magazine editor I felt a bit of a fraud mixing with the mainly affluent, successful middle-aged men riding their Litespeeds, Scott Addict LTDs and Trek Madones. Lawyers chatted away with surgeons who sucked on the wheels of company directors. I don’t doubt that a
few deals were forged and useful contacts made during the three day 600km ride. I’d imagine that a couple of rounds of golf were arranged too. Another man you’d probably imagine would be happiest on an Essex golf course is Sir Alan Sugar, but a recent Money Programme on BBC2 showed The Apprentice star and formerAmstrad boss on a road bike in the Spanish hills. If cycling really is the new golf, I think it’s great for the cycling industry – even in these tough times business folk need to network, need to unwind and, more importantly, need to spend money. It’s also really good news for me personally as I no longer have to drag myself around the local links. My mates, too, are hitting the road so we can now spend time together while riding. And, the best bit? Now I’m showing them how to play…
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WINDWAVE INTERVIEW
Riding the
crest Hampshire-based Windwave has prided itself on bringing cutting-edge cycling brands to the trade since the firm was founded in the ‘80s. After almost a year with Corsair BikeBiz caught up with MD Peter Nisbet about past glories and tackling a testing economic climate. Jonathon Harker asks the questions… Firstly, how was Core? How important is it to get face-toface with dealers? Core Bike was fantastic for all exhibitors. The show had increased footfall and the dealers were all very upbeat. We were expecting a bit of ‘doom and gloom’ but it really wasn’t there. We came back from Northampton with plenty of orders and have been really busy ever since. It is very important for us to meet the variety of dealers at this show. It gives us the opportunity to show partners and prospectives our range in greater depth. And nothing beats a meeting in person to cement existing relationships – and potentially create new ones. The
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social side of the show is also really important. It is good for everyone to meet and socialise informally in such a lovely, accessible venue. A lot of other distributors feel the need to put on individual shows – is that something you’d consider in future? Or do you think there are too many bike shows? Unless you are a big company it is often not possible to draw dealers to a house show. That’s why we got involved with the original Core concept. We would not consider a Windwave house show. I believe the Core Bike Show has the biggest attendance of any bicycle trade show in the UK.
“It is a difficult trading period, but smart businesses will become more efficient and be in a strong position ready for the ‘bounce’. I’m sure there will be plentiful opportunities to expand our own business going forward, as well as Peter Nisbet support our customers...” What have been the biggest challenges Windwave has faced over the past year? The economy has been a challenge for everyone. But we have found sales have held up very well and we have seen significant growth from Colnago, FSA, Nokon, Ice Toolz and A2Z. Cycling has not been as badly affected as other industries. The biggest challenge has been maintaining margin for dealers
and ourselves with the rapidly declining value of sterling. And how has the past year been in general for Windwave? In general we can’t complain. Everybody at Windwave has worked really hard this year to maintain the forward momentum of the company. How is business year-on-year? We are focusing on growing
existing brands and are always looking for new brands to expand sales. The introduction of the Corsair frame brand will give us some more growth. Is it tough for distributors to balance price hikes and give a good deal for dealers? For sure. We think long and hard about every price increase. We have always offered value for money solutions and want to
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WINDWAVE INTERVIEW
continue to be able to do this as currency fluctuates further.
back to the forefront of suspension fork technology.
So how important is it to support dealers in this economic climate? I like to think we always support the dealers as best we can. This year, our focus has been on demo days for both Colnago and Corsair, in the hope of drumming up further brand awareness and end-user sales.
Are there any signings in the pipeline for 2009? We are actively seeking acquisitions, but have nothing to announce at this time.
Would Windwave ever consider expanding into own-brand products? Anything is possible. An own brand is attractive because we
Windwave’s Hampshire headquarters
What categories do you think will do well over the next year? Is Windwave going to target a particular sector? With consumer cash being tight the market for upgrades is sure to expand. The cycle to work sector will grow, for sure, and with commuters beginning to spend more on quality bikes, this
“Marzocchi has a new owner – Tenneco – which has very high standards and are investing heavily in pushing the brand to the forefront of suspension Peter Nisbet technology...” would have complete control, but this type of project is very time consuming. What is going to be the biggest story for Windwave in 2009? Marzocchi now has a new owner – Tenneco – a multi billion dollar automotive company. They have very high standards and are investing heavily in the Marzocchi brand. 2009 is a steady year designwise as the focus has been on quality improvement. 2010 will see some great new product, hopefully projecting Marzocchi
Chris Smith showing off his Corsair kitted out with the latest Marzocchi forks
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is certainly good news for the bicycle business. Is there anything else you’d like to add, or say to the trade? We definitely appreciate the support we’ve had and continue to have from our customers. It is a difficult trading period, but smart businesses will become more efficient and be in a strong position ready for the ‘bounce’. I am sure there will be plentiful opportunities for us to expand the Windwave business over the coming months. www.windwave.co.uk
Good for retail, good for riders... Many manufacturers have played key roles in Windwave’s sales growth, including Nokon – the unique cable brand exclusively handled in the UK by the Hampshire-based distributor – but also with names like Vision, Mace, BLT, Axiom and Town. One of the most significant of the past year has unarguably been the high-profile relationship with Corsair and freeride and dirt jump rider Chris Smith. Peter Nisbet explained to BikeBiz how deals with highprofile names from the world of biking are important for brands: “Having Chris Smith on board is very exciting for us and we have
worked with him for many years with Marzocchi. Chris is very professional and gets fantastic coverage. “Within just a few weeks we are already seeing the benefit in print and on the internet. Going forward, Chris’s input will be hugely beneficial to enable us to fine-tune already great bikes and kit.” Nesbit also picked out other brands as good performers for Windwave since CoreBike: “A special promotion on Ice Toolz and A2Z was debuted at the show and has performed well. The deal involves a buy-in
of any 50 pieces on the best rate available, with subsequent top-up orders also offered on this exclusive rate.”
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BRAND SPOTLIGHT
Motorex Headquarters in Switzerland
Oil your margins The globally recognised Motorex brand signed an exclusive distribution deal with Raleigh just over two years ago now. Mark Sutton discusses with UK brand manager Gary Conway how the product portfolio could loosen up the rust on your till and get that thing moving again… REX, as it was known pre-1947 had nothing to do with either the motorcycle or cycle market when a Swiss family set up shop back in 1917. Manufacturing only leather and floor-care products, it wasn’t until the dawn of the ‘50s and the take-off of the motorcycle that the brand saw potential in lubricants. The bicycle would have to wait almost another 50 years to get a dedicated range, (although motorcycle lubricants did crossover and many were considered cycle-worthy for many years prior.) In 1999, Motorex launched the ‘bike line’, cementing the brand’s commitment to cyclists in over 40 countries worldwide through its global distribution. Because Motorex product was originally designed to cope with the stresses associated with motorcycle maintenance, the comparably low mechanical forces exerted on the bicycle meant the product was an instant success, performing
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above the standard needed for cycle care, in far smaller volumes. Raleigh took on exclusive UK distribution for the portfolio just over two years ago. Previously the brand had spent a year with no UK distribution. This is when,
Motorex given its dwarfed scale? "From a Raleigh point of view, we do not sell any products specifically for the motorcycle trade and only supply the cycle trade," said Conway. "But there is of course an element of over-lap
“Motorex has a very conscientious approach to the treatment of people and the environment, something reflected in the product...“ Gary Conway according to brand manager Gary Conway: "Raleigh picked up on the chance to work with the company, having seen great potential for the UK market." In terms of manufacturing volume, the motorcycle market, in terms of sales figures, is around ten-fold that of the cycle market. Then again, a motorcycle needs a lot more fluids than your average bike. So is the cycle market any less important to
where products can be used across the different industries, so the customer could be either." With the majority of lubrication and cleaning brands, environmental credentials are increasingly prominently featured across the bottle. So what eco-friendly practices has Motorex to shout about? "Producing chemical and technical products always requires a sense of
responsibility," said Conway. "Motorex has a very conscientious approach to the treatment of people and the environment and this is reflected in the products and in our many years of successful business. In our Bike Line, for example, the main products (Degreaser Easy Clean, Bike Clean, Dry Lube and Wet Lube) are all rapidly biodegradable. This is of course, with no compromise in terms of quality and performance." Stocking up on the brand comes with a variety of benefits too. Raleigh offers a two-tier mixed-quantity discount on all Motorex products in the range. Also, there are two current offers, which see qualifying orders receive free of charge counter top or free standing display units to merchandise the product at the same time as acting as point of sale. Point of sale material and dealer discount aside, why should an cycle store choose Motorex over the competition?
Conway explains: "The main argument for choosing our brand over another is product performance and quality. Our product line is chosen by many top-level athletes worldwide, emphasising its quality and reliability. They use the very same products that any consumer can find on the shelves. Last but not least, consumers trust this brand and sales in the aftermarket will continue increase." Within the product catalogue, those with a Raleigh account have access to cleaners, powerful degreasers, protection and care products, greases, hydraulic brake fluids, fork oils and even waterproofing sprays for textiles. In almost all cases, the products come in both rider and workshop size containers. As with other Raleigh brands, Motorex will be backed with a variety of marketing campaigns, while sample packs are available to dealers on request. Raleigh UK: 01773 532600
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SALARY SURVEY
Who are you? And what are you worth…? BikeBiz’s job market and industry salary survey has thrown up interesting results, as Mark Sutton reveals... DO YOU FEAR THE LOSS OF YOUR JOB DUE TO POOR ECONOMIC CONDITIONS?
WHAT IS YOUR SALARY? £15,000 - £20,000 ..................27.3% £10,000 - £15,000 ..................21.1% £20,000 - £25,000 ..................17.4% £25,000 - £30,000 ..................12.4% £35,000 - £50,000 ..................10.6% £50,000 plus ................................5.9% £30,000 - £35,000......................5.3%
No: ..............................................70.5% Yes: ..............................................29.5%
ARE YOU MALE OR FEMALE?
No: ..............................................57.5% Yes: ..............................................42.5%
WHAT IS YOUR JOB TITLE?
Male: ................................................95% Female: ..............................................5%
Shop Manager/Assistant Manager ..................21% Mechanic ..................................................................9.6% Managing Director ................................................9.3% Sales/National Accounts ....................................8.6% Shop Owner ............................................................7.7% Sales & Marketing ................................................7.4% Shop Sales ................................................................6.2% Director......................................................................5.9% Technical/Engineering/ Product Development..........................................5.9% Workshop Manager ..............................................4.3% Journalist/Media ....................................................3.4% Regional Manager..................................................2.5% Buyer ..........................................................................1.5% Designer ....................................................................1.5% Warehouse Staff ....................................................1.2% Customer Service ..................................................1.2% CEO ............................................................................0.6%
IF YOU ARE CONSIDERING A CHANGE OF JOB IN THE FUTURE, WHAT IS THE MAIN REASON FOR DOING SO? Financial reasons ..........................................................51.2% New challenge ..............................................................41.3% Limited opportunities in current job ....................31.1% Increased responsibility ..............................................16.9% Promotion........................................................................16.9% New skills ........................................................................15.7% Fear of job loss at current employment ............13.4 % Chance to move abroad ............................................12.2% Location change within UK ......................................10.6% Job status............................................................................9.1%
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ARE YOU SATISFIED THAT YOUR SALARY COVERS YOUR COST OF LIVING?
IN THE NEXT 12 MONTHS DO YOU EXPECT YOUR SALARY TO RISE, FALL OR REMAIN THE SAME? Stay the same: ............................ 57.3% Rise: ................................................ 35.5% Fall: ...................................................... 7.2%
ARE YOU ATTRACTED BY OVERSEAS WORK? No.................................................... 53.7% Yes: .................................................. 46.3%
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SALARY SURVEY
WHEN ARE YOU MOST LIKELY TO SEEK NEW JOB OPPORTUNITIES? Depends if and when my circumstances change: ............ 40.3% This year: ...................................... 35.9% In the next 2 to 3 years: ........ 26.9% In 5 years time: ............................ 2.8%
DO YOU RECEIVE ADDITIONAL BENEFITS, BONUSES OVER AND ABOVE YOUR BASIC SALARY? No: .................................................... 56.7% Yes: .................................................... 43.3%
WHAT IS MOST IMPORTANT TO YOU WHEN CONSIDERING A NEW JOB WITHIN THE BIKE TRADE?
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DOES THE OFFER OF BONUSES OR BENEFITS INFLUENCE WHERE YOU WOULD CHOOSE TO WORK?
feared job loss too, with 41.7 per cent of respondents stating that they would be looking for other work this year. What’s more, women are a lot less loyal to the bike trade, with 73.3 per cent saying they would take a job outside the trade, with money topping the list of reasons to leave.
part also claimed to have had no pension input from their employers. Despite financial fears, loyalty to the trade was incredibly high. 53.7 per cent stated that when considering a new job, working alongside enthusiasts was essential to their commitment.
Underpaid with little prospect of a raise? Yes, that’s an incredibly depressing headline, but that’s what the majority of the industry feels about their salary. 57.5 per cent of respondents feel overworked and underpaid, stating that their salary falls short of covering their living expenses. Sadly, with that in mind, 57.3 per cent expected their salary to remain exactly the same this year. And what was the main reason for seeking a new job? Yep, you guessed it, 51.2 per cent said that financial concerns would provoke them to seek higher paid work. 78.4 per cent of those who took
Training lacking in some sectors The bike industry may not be as big on training as expected. The survey revealed that only 52 per cent of employers offered
“57.5 per cent stated their salary doesn’t cover living expenses. As a result, many will seek a new job based solely on financial stresses and lack of pension input from their employers...”
DOES YOUR EMPLOYER OFFER TRAINING? Yes: .......................................... 52.4% No: .......................................... 47.6%
No:................................................ 78.4% Yes: .............................................. 21.6%
Yes: .................................................... 60.3% No:........................................................ 26.75 Don’t know: .................................... 13.3%
The chance to be doing something you love alongside other enthusiasts: ..............................53.7% Money: ......................................51.8% Job security: ............................30.9% Location:....................................28.0% The mix of in and out of office/shop experiences:......18.2% Perks of the job:......................17.6%
Boys versus girls The bike business has often been accused of being male dominated, but with women now putting men to shame on the trail, why does the word ‘minority’ not even come close to describing the ratio of males to females? Only a meagre five per cent (16) of the 324 industry respondents were of the fairer sex. But the survey reveals an interesting fact about the assumed pay disparity. The average female’s annual pay falls in the £20,000 to £25,000 margin – above the average industry salary, which falls between just £15,000 to £20,000. Perhaps even more striking is that of the 19 who placed their salary above £50,000 per year, two were women. Although only 16 females responded, that small figure shows the encouraging level of opportunity for females in the trade. It was a 50/50 split on the question of whether salary covered living costs. A slightly lower proportion of the girls
DOES YOUR EMPLOYER CONTRIBUTE TO YOUR PENSION?
WOULD YOU EVER SEEK A JOB OUTSIDE THE BIKE TRADE?
Yes:.......................................................... 48.45 Depends on the offer:.................... 43.1% No:.......................................................... 8.5%
training. With plenty of opportunity to get mechanics enrolled on courses, combined with the increasingly lucrative workshop sector only hiring trained professionals, retailers accounted for the majority of positive answers. Training for mechanics can often be funded with a Government grant. However, among the distributors and manufacturers, training is often less necessary, suggesting employment here is based on experience, or salary negotiation.
Fancy A New Position? Recruitment in the bike trade is still active, despite the economic downturn. Currently the Cycle Surgery is on the look out for candidates to fill two positions. The firm has 17 outlets based across the UK, plus a branch in Dublin, and employs qualified mechanics trained to the highest level for cycle maintenance. The firm is looking for a workshop manager for its London stores, and is seeking a candidate with a level 2 NVQ qualification in Cycle Maintenance. Also in the South-East, Cycle Surgery is recruiting a Concession Supervisor for its Kensington branch, and naturally
the position requires a high level of technical knowledge. To apply contact h@cyclesurgery.com. Meanwhile in the East, Cambridge County Council is looking for a strong candidate to fill its Bikeability Officer role. The position offered is a direct result of the City being awarded Cycling Demonstration Town status and candidates will be required to manage all aspects of contact with training companies to ensure delivery of training in the CDT area. If you’re interested in applying head over to www.jobsincambs.com or call 01480 375 105.
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ACT RECRUIT
Why retailers should invest in training With over 1,500 candidates qualified, Cytech leads the ways in promoting specialist cycle retailers and their people. ACT’s Mark Brown explains why investing in people power is money well spent… PEOPLE are the single greatest USP that any specialist retailer has. Investing in this asset and developing core competence is an essential part of generating profitable, long-term income. A recent study conducted by Manpower found that 77 per cent of British workers expect to be trained as part of their job and among those who did not receive work-based training, 67 per cent stated that it could be a reason to move. Learning ‘on the job’ is all well and good, but retailers need to support structured training in order to ensure quality, consistency and delivery. As Mark Smith from Evans Cycles points out: “Cytech training is absolutely vital for our mechanics as it gives them a rigorous grounding in the skills essential to our workshops; starting from the basics of health and safety and bike assembly to servicing suspension and disc brakes.” “Naturally we could undertake our own in-house training, but we believe that the
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Cytech certificate has significant value to our staff as it is transferable outside of Evans Cycles, and hence we are totally committed to it."
that if a bike comes to our store for servicing they will get the same treatment as when they walk into the service reception of a motor trade dealership.
“Sourcing, training and retaining good people is a challenge for the cycle trade the world over, but the UK is well ahead of other markets thanks to what Cytech can offer the retailer.”
Sourcing, training and retaining good people is a challenge for the cycle trade the world over, but the UK is well ahead of other markets thanks to the Cytech scheme. To help generate a pool of talent for the future, the ACT is actively promoting Cytech courses to the general public and youth groups, demonstrating that the cycle trade offers a skilled career path.
Nigel Roberts from Trek UK supports Cytech: “All our technical, sales, marketing and even warehouse staff are Cytech trained. We believe it is an essential part of the work they do and enables them to converse confidently with our customers. I always recommend retailers invest in Cytech for the same reasons while also adding credibility to their business from the customer’s perspective.”
Mark Brown Cytech accreditation is a way to benchmark your business while measuring and promoting it against your competitors. You may know that your workshop is skilled, but does Joe Public? Promoting the inherent skills within your business through Cytech can actually increase customer footfall and satisfaction. As Martin Richardson from Southdowns Bikes says: “Cytech qualifications are a must for the bike business. Customers know
Sometimes it can be better.” Cytech offers a complete range of options from novice distance learning to expert technical and retail disciplines, with initiatives underway to expand into wider areas of personnel development. As the industry standard Cytech is a core requirement for initiatives such as Shimano Service Centre, so Cytech qualifications are a regular feature in jobs ads to attract the best new talent.
IN SPRING 2009 Cytech will commence a recognition programme for ACT members, linking high profile business promotion with investment in people and skills. To support this initiative ACT / ActSmart has recently launched an online retail learning
programme which is free to any Platinum members during 2009. To find out more about Cytech training and accreditation visit www.actsmart.biz/cycles/ skills or call ACT/ ActSmart on 08704 288 404
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FREELANCE RECRUITMENT
Freelance expertise offers the flexible solution Finding the right skills to help your business grow is always a challenge. Finding these skills coupled with proven experience is an even greater task and in a market where every penny counts, getting your hands on the right indivdiuals often has a high financial cost. According to Mark Almond, a marketing, PR and events consultant, hiring a freelancer may just be the perfect solution... SINCE GOING self-employed in 2007 Mark Almond has seen a sharp increase in the number of companies turning to freelancers when they need extra resources or an additional business skill to complement their team. ‘’Using freelance talent often brings cutting-edge skills and perspectives that allow jobs to get done faster and better. “Freelancers help complete projects quickly, without the staff or recruitment costs of permanent employees. They also provide flexibility so, as your business goals change and new projects arise, you can tap into the specific talent you need to get the job done on a pay-asyou-work basis,’’ he says. ‘’In a competitive market like the bike industry, being able to tap into the best talent available as and when you need it for as long as you need it is a key benefit. Whether the client is a shop, a distributor or a
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manufacturer, the freelancer can get jobs done within the agreed budget and timescale. It’s cost and time effective,’’ says Almond. ‘’Another advantage is that freelancers often possess a number of highly developed business and management skills in a range of industries. This tends to mean a lot of new
businesses from employing them. Almond accepts this as a fairly common perception but one that is quickly changing across the industry. ‘’I can fully understand this viewpoint. However, a freelancer need not be treated any differently to a permanent team member,’’ he claims.
“In a competitive market like the bike industry, being able to tap into the best talent available as and when you need it is a key benefit.” Mark Almond ideas and an extra knowledge base to tap into for general business matters.” Despite these advantages some companies still prefer to recruit permanent staff only. Often, the perceived lack of control and accountability of a freelancer deters some
‘’I would always advise a contract be drawn up as it would for a staff member. A good freelancer will happily sign it, agree objectives and targets, fully immerse into a company’s culture and become an integral part of the team. Freelancers rely heavily on references from
past employers for future work. As such they will always give 110 per cent to your company for the duration of their time with you. That’s a nice guarantee to have when you take on new staff,’’ Almond adds. Since starting his own business, Almond has freelanced for some of the best known names in the industry starting with Fisher Outdoor Leisure at the end of 2007. As interim marketing communications manager, he joined at the same time as Leanne Wellings, Fisher’s marketing manager, and within days they were working together on projects such as Expo 08, implementing advertising plans and increasing press coverage for Fisher’s brands. ‘’It was a great time to join Fisher and I enjoyed it immensely. It was a case of hitting the ground running and working with Leanne towards the company’s marketing
objectives. I immediately felt part of the team there and hopefully played my part in Fisher’s success in 2008.” Since then he has put together marketing activity for a number of local bike shops and bike events. In this time the flexible advantages of freelancers have been repeatedly confirmed to him by fellow freelancers and clients alike. ‘’Freelancers, managed correctly, can be one of the best investments your business can make. How else, for example, could you gain a hugely experienced and widely skilled individual for the cost of an assistant level employee? In these economic times, maximum return is needed on all outgoings. Freelancers offer you this bang-for-buck and, importantly, on your terms.’’ Mark can be contacted via email: mark@redcloudmc.com or by phone on 07739 302698
BIKEBIZ MARCH 25
CYCLING’S BRIGHT YOUNG THINGS
Cyling’s Bright Young Things Wondering who some of the best young guns are in the cycling industry? Then look no further. BikeBiz presents the UK trade’s brightest up-and-coming individuals from the worlds of retail, distribution, manufacturing and publishing. In this celebration of the hottest young talent around we celebrate and profile the industry’s future champions. And if you didn’t get in, well there’s always next year... BIKEBIZ.COM
BIKEBIZ MARCH 27
CYCLING’S BRIGHT YOUNG THINGS
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Adam Biggs Age: 22 Company: Moore Large Biggs has been working for Moore Large since October and is currently the firm’s brand manager for Basso and Velorbis. Biggs began racing on the Continent when he was 16 and spent three years as a semi-pro in France. He returned to the UK last June, working for the Long Eaten Cycle Centre before joining Moore Large. Name: Ashley Clark Age: 26 Company: Hot Wheels Clark began in the trade in 2001 as a mechanic at Poole-based Xtreme and Mud Dock in Exeter, before applying for the job at Hot Wheels at its newly built headquarters. He began in a telesales role, and six months later was South West representative. Soon after his responsibilities expanded to include Wales. Name: Daniel Benson Age: 27 Company: Future As online managing editor of Cycling news.com, Benson manages and pools the resources of teams from the US, Australia and Europe. His duties include the general running of the sites, including news, reviews and technology divisions. Prior to joining Future, Benson was Runnersworld.co.uk online editor. Name: David Arthur Age: 28 Company: Magicalia As staff writer on Bikemagic.com and RoadcyclingUK.com, Arthur initially handled the production aspects of both sites, before becoming wholly editorial earlier this year. Arthur has helped the sites grow in readership in his time at the firm, and runs his own cycling blog.
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Gary Turner Age: 25 Company: Chicken Cyclekit Turner joined Chicken just over a year ago and has already progressed from an admin role to office sales and, more recently, an account manager. According to his peers, his success is an example of how personal drive and enthusiasm can help one progress quickly. Name: Joe Poyzer Age: 23 Company: Onza Bikes Having started his working life in the electronics industry, Poyzer joined Onza four years ago, where he began liaising with some of the firm’s associates in Taiwan. Currently, he works part-time at Moore Large (Onza Bikes’ distributors) and is responsible for European exports, which last year accounted for £50,000. Name: John Stainthorpe Age: 25 Company: Cyclesense Stainthorpe is sales director and is responsible for running LikeAbike UK and
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the firm’s retail outlet at Thorp Arch. He is also webmaster, watching over both division’s sites. At 22, he set up Cyclesense’s stand at The Cycle Show, and has taken main responsibility since. Name: Lloyd Clarkson Age: 27 Company: 50cycles After joining 50cycles in 2007 as workshop assistant, Clarkson was soon promoted to technical manager, overseeing workshop operations. Recently, he has been instrumental in pushing the Kalkhoff range of e-bikes, representing the firm at UK exhibitions. He also takes part in a number of high profile races. Name: Simon and Matt Bowns Age: 25 and 21 Company: 18 Bikes After buying the business of Bespoked in 2006, Simon and Matt renamed the business 18 Bikes. The shop focuses on high-end mountain bike custom builds, and also stocks clothing and accessories. The business has come second in the SingleTrack reader’s awards for two years. Name: Mike Cotty Age: 26 Company: Canondale Cotty has spent four and a half years at Basel and nine years at Canondale. During his tenure, he has built and implemented the latter’s European wide brand manager structure, managed the Swiss marketing office, and is now tasked with using novel new ways to market the firm’s products. Name: Niki Croft Age: 24 Company: Seventies After being invited to participate in a riding video, which involved living in a specially set-up house with six other riders for half a year, Croft landed a job in the Seventies Warehouse team through a contact from the project. He is responsible for sorting deliveries, works with the dispatch team, and says one of the best thing about the job is the people. Name: Oli Woodman Age: 18 Company: Future Hailing from the notoriously cycling friendly Wick area of Bristol, Woodman is a keen mountain biker and also enjoys downhill and street riding. He started working for BikeRadar last year as database editor, and has recently begun writing reviews for the site as well. Name: Patrick Blake Age: 28 Company: Upgrade Bikes Starting out in the bike industry on work experience in a bike shop back in 1996, Blake is now in the sales department at Upgrade, liaising with all the firm’s agents on the road. He also handles all new account enquiries and dabbles with the accounts. Blake contributed to the firm’s win of a BikeBiz Award last year.
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CYCLING’S BRIGHT YOUNG THINGS
Name: Pete Drew Age: 28 Company: Silverfish After joining the firm’s warehouse team four years ago, Drew soon moved to the sales team as the firm expanded. He left after two years, and after a brief stint at Vancouver’s Cove Bikes, returned to Silverfish as marketing manager. His dayto-day duties include ensuring high awareness of the firm’s products. Name: Richie Rowland Age: 28 Company: Silverfish Rowland was Silverfish’s second employee when he joined eight years ago, so has been there practically since the firm’s inception. In the early days, he took on a number of roles within the office and distribution centres, before travelling round the country as a rep. Rowland now holds the position of sales manager. Name: Sarah Rothery Age: 21 Company: Zyro Rothery joined Zyro in 2005 to work on sales order processing, and moved into the actual sales team after a maternity cover position emerged. Now working permanently in the sales team, she assists the north-west and Ireland account managers, and handles 25 accounts from across the country on her own. Name: Simon White (17) Age: 27 Company: Zyro White began working at Zyro in 2003 in the ‘goods out’ department at Boroughbridge. He joined the pick team when the business expanded and moved to Thirsk. He now works in the technical support and warranty department, after a stint in product management, working on for Panaracer and Lupine. Name: Steve Gill (18) Age: 29 Company: Rutland and Grafham Cycling Gill started at Rutland and Grafham Cycling in 2000, working on the sales floor. In three years he was promoted to sales director, responsible for the purchase and sale of retail bikes and the company’s hire bike fleet. Apparently, Gill alone generates £3 million in revenue a year. Name: Peter Clegg (19) Age: 26 Company: Silverfish Described as Silverfish’s ‘newest and tallest employee’, Clegg has already made his mark on the northern sales territory at the firm, working on key accounts in the North and Scotland. He has a keen trade knowledge, gained worked at Cycle Europe, and handles 11 brands in his area.
Skinner became editor of WMB a year and a half ago. His tenure has coincided with the title’s most successful year ever. He also launched Freestyle publication’s BMX Rider magazine back in 2002. Name: Andrew Dodd Age: 29 Company: Future With 17 years of off-road mountain biking under his belt, ‘Doddy’ says he is utterly obsessed with bikes, from the first moment he learnt on a girl’s bike with one stabiliser. He currently works as staff writer on MBUK, and has been writing and testing for the mag for eight years now. Name: James Cramp Age: 25 Company: Muc-Off Cramp joined Muc-off in 2000, when it was called X-Lite UK. He has since moved through telesales, purchasing and event management and is now general manager of overseeing production, logistics and the sales/buying offices. Cramp says working with such a close-knit team is one of the best things about the job. Name: Rob Sherratt Age: 28 Company: Fox Sherratt is a newcomer to the industry, having joined Fox in December last year through a job ad on the BikeBiz website. His main day-to-day duties include liaising with dealer partners, presenting clothing lines to potential customers and generally making sure the product is readily available in the best retail outlets. Name: Grant Hadwin Age: 29 Company: Citrus-Lime Hadwin joined Citrus-Lime in 2005 as sales consultant, after a mass interview process which he describes as ‘X-Factor like’. Now sales project consultant, Grant is responsible for training the firm’s customers in the use of Microsoft RMS.
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Name: Matthew Cole Age: 27 Company: Future After galvanising his interest for cycling in South Wales, Cole landed a job at Future’s BikeRadar site as it was being set up. He has apparently now just started riding the 40-mile journey into work, and spends his weekends looking for decent trails in Wiltshire and riding in Afan and Cwmcarn.
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Name: Matt Skinner (20) Age: 28 Company: Future Having worked in some capacity for WMB and MBUK solidly for the past six years,
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BIKEBIZ MARCH 29
PEOPLE AND RECRUITMENT Send your recruitment news to
mark.sutton@intentmedia.co.uk
Manley takes on Bicycle Buyer challenge Future signs new associate publisher to overlook cycling title progress CycleVox becomes Magnus Backstedt agent on the back of race retirement Kate Marley becomes Factory Media sales manager DAVE CLUTTERBUCK Future Publishing has hired Dave Clutterbuck as associate publisher for its portfolio of cycling titles, websites and events. Clutterbuck will report to group publisher KATHERINE RADERECHT. Day-to-day, his tasks will include driving the What Mountain Bike and Mountain Biking UK brands forward, as well as working with print, online and events teams to further strengthen the publisher's off-road titles. Having worked at leading Australian specialist publisher Yaffa Publishing Group since 2000, Clutterbuck has broad experience across B2B and niche consumer titles. He was editorial publisher across Yaffa’s portfolio of 17 business magazines, and latterly, group development director, responsible for new
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Dave Clutterbuck
product launches, digital content and events. “I purchased my first mountain bike from an ad in the pages of MBUK almost 20 years ago," said Clutterbuck. "It is testament to Future’s management that MBUK is still Britain’s best-selling bike magazine. As a keen cyclist, both on and off-road since my early teens, this is a great opportunity for me to combine work with pleasure. Future’s sports portfolio is second-to-none and I look forward to working with the team.” Group publisher Katherine Raderecht said: “Future’s cycling portfolio contains some very strong brands and a marketleading presence globally. This appointment strengthens our management team and will allow us to further develop our core products and offer readers and
advertisers the best bike brands in the world. Dave brings experience and talent to the role and I look forward to working with him.” MAGNUS BACKSTEDT AND MARTIN MCCROSSAN Following his announcement to step down from top-flight cycling, Magnus Backstedt has now signed with media company Cyclevox, which who will act as his agent going forward. Over the last few seasons Backstedt has joined Martin McCrossan, who will also join the company's client list, as a guest pundit in the Cycling TV commentary box and also on Eurosport. Anthony McCrossan, director of Cyclevox, said: "Cyclevox has established itself already as a network you can rely on to provide your media needs. By
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PEOPLE AND RECRUITMENT
People & Recruitment is Sponsored by Halfords
and being able to slot straight into a new life will really help the transition. I have always worked as much as I could in the past few years as an expert commentator both on TV and radio, as well as getting in on the live studio broadcasts. I'm really excited for the new challenges that lie ahead."
Magnus Backstedt acting as agents for Martin and Magnus, we are now able to provide broadcasters and events with more choice for their commentary needs. Magnus has unclipped his feet from the pedals at Garmin-Slipstream and has stepped straight into the commentary box – so viewers
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Martin McCrossan will get an up-to-date insight to what is going on. We have already clinched the team’s first commentary assignment on The Tour of California with Cycling TV so you will immediately be able to hear them in action." Backstedt added: "For me, coming out of the highest level
TYM MANLEY AND KATE MARLEY Founder of Mountain Biking UK, Tym Manley has joined extreme sports publisher Factory Media as an editorial consultant, initially handling the progress of The Bicycle Buyer. An accompanying website is due during spring, something which Manley will also help grow through usergenerated features. “These days people know me for big, eye catching feature
ideas and extreme stunts,” says Manley, “but I am also deeply interested in editorial craft, and I see my role as helping an enthusiastic editorial team on The Bicycle Buyer communicate their passion and knowledge to readers to maximum effect.” “I’m attracted to Factory Media by the people, by the creative atmosphere and by the specialist magazine business model, which is essentially where I came from. I’m also fascinated by the creative combination of web and print publishing, which is happening here”. Manley entered journalism through technical publications, but first made his mark as a humorist, working for Punch Magazine, with columns in daily and weekly newspapers and consumer magazines. He entered specialist
magazine journalism ‘entirely by mistake’ and then launched cycle market leader Mountain Biking UK in 1988. Since selling the title to Future Publishing in 1995, the company has been a major client and Tym participated in the launch of Cycling Plus, MTB Pro, MTB World and the relaunches of Redline, Total Bike and other titles. Kate Marley also joins Factory Media as sales manager, bringing with her 12 years experience in the cycling industry. Previously Kate has held commercial positions at Future Publishing on brands such as Mountain Biking UK, What Mountain Bike, Procycling, Cycling Plus, and online offerings BikeRadar and Cyclingnews. Kate will lead the sales team across The Bicyle Buyer, Dirt and Moto in both print and online.
BIKEBIZ MARCH 31
ZYRO OPEN HOUSE REVIEW
Zyro’s House Party Zyro invited dealers and brands to its 11th annual Open House event earlier this year. Jonathon Harker joined the firm’s retailers to take a look at the latest product and what’s new from the firm... ZYRO’S Harrogate-based Open House gave 200 IBDs the chance to look at the latest products from Zyro brands, all at the plush Rudding Park Hotel. Dealers got the chance to get their hands on the latest products and give feedback to
manufacturers. Also at the event Zyro unveiled a new B2B website – www.zyrob2b.com – and its first ever trade-catalogue ‘The Orange Pages’. But new announcements and products are only part of the Open House package, as Zyro
marketing manager Jane Watson explains to BikeBiz: “Our format is unique because retailers not only see 2009 product first, but they get to meet and spend quality time with our brand partners and suppliers from all over the world
– all of whom are directors, product innovators and the most senior marketers from their respective companies.” Watson added: “What also makes Zyro’s event quite different is that we do not take orders at Open House.
“We do not want our partners distracted away from the core of the event, which is to invite and propagate open and transparent discussion. Open House is all about the core aim of developing and delivering better product, year-on-year.”
Brand power Zyro’s own brand Altura’s spring/summer collection got a technical fashion show at the event. Stretch shorts from the new ranges made use of the brand’s pro-gel tech – designed to absorb vibration and increase comfort. Meanwhile baggy shorts with removable stretch inner shorts were touted to become even more popular over the course of this year. Prologo, FSA and Zefal all saw their Zyro and Open House debut this year. Prologo showcased its elite range of saddles while FSA showed off its cutting-edge product ranges, featuring the same concepts across the ranges whether highend or budget. Meanwhile Zefal’s presence gave dealers the chance to see its product following Zyro’s exclusive deal with the firm last year. Abus stoked dealers’ interest with innovative new POS using
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New POS from Abus, Camelbak and Prologo featured at Open House integrated LCD screens (above). Meanwhile Abus’ locks will be capitalising on theft fears with a widely distributed leaflet giving consumers discounts. Abus and Zyro will pick up the tab for the markdown, leaving dealers with a cost-free sales incentive. Dealers were uppermost in the minds of Ashima too, with new smaller packaging so IBDs can fit more on the wall. Dealers had asked the firm to provide a wider, more diverse range and Ashima came up with the goods
– including its patented Sintered, Semi-Metal and Organic ranges of brake pads, with the new APVS and Pancake brake system calipers. CatEye launched its new Strada Cadence computer, aimed at riders looking for more accurate monitoring. The compact unit includes a revised tool-free rear wheel mounting fitting kit. The manufacturer also previewed the eagerly anticipated Altimeter Computer, set for release later this year.
PowerBar showcased new ‘Ride Shots’– electrolyte-filled energy chews. Coming in boxes of 16 packets, these bite-sized, liquidfilled chews will benefit from a big marketing investment and blends types of carbohydrates to get maximum energy to the rider – using PowerBar’s own C2 Max technology. The full Camelbak range of products – including new Integrated Hydration Apparel (in the Racebak Series) – were also on show alongside the Podium
bottle, which features antibacterial protection, jet valve fast flow bottle and a wide cap for easy fill. Camelbak also showed its latest POS offerings for its ultrasonically welded, kink-resistant hydration packs. Open House also saw Panaracer’s full range of Road, Commute, Tour and MTB product. The firm unveiled its new MTB and commuter tyres at the show, as well as its new road line-up, including the Evo 3, Duro Protex and Closer.
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BIKEBIZ MARCH 33
FISHER EXPO REVIEW
Hit for six Fisher’s Expo 09 was the perfect opportunity for dealers to hook up with the latest tasty cycling gear. Jonathon Harker joined the throngs at Edgbaston to reel in the latest product and slinky-looking kit… LAMBRETTA Lambretta was one of the headline draws at the show this year, following the signing announced back last September. Fisher representatives stressed that the models on show were very much in development, and added that dealer feedback from the show would be key in forming the fully-fledged bikes, currently slated for a June release date. And the presence of the fully branded Lambretta cycles at Expo 09 was one of the first opportunities for the trade to feast its eyes on the new bikes, with the range including two ladies and three gents models, all aimed at the urban market and some set to retail around the £699 mark. The distributor holds the global licence for the brand, so expect to see a lot more from Lambretta and Fisher. BSPOKE Bspoke marks a brand new clothing category for Fisher Outdoors. The versatile collection doesn’t look like standard cycling gear, with a
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leaning towards standard day and even work wear. Highlights from the collection include the Holborn and Angel, jackets for men and women respectively. These waterproof, windproof and breathable items provide another commuter-
friendly feature – specially designed pockets to stow MP3 players. As with the rest of the range (including the Holland and Richmond casual trousers), the Holborn and Angel boast discreet reflective features, upping safety for commuters.
Fisher’s brand new clothing collection – bspoke – was on show at Expo 09. The versatile collection has a leaning towards standard day and work wear, with a close TfL relationship to boot.
Crucially, the bspoke line-up has the backing of TfL – just the kind of partnership that will surely put pound signs in the eyes of retailers. POS was also on offer for dealers. SANTINI Santini’s range was split into its fashion offering and the 365 collection. Fisher told BikeBiz that it has measures in place that will take the pains and tribulations of stock replenishment of 365 off the shoulders of dealers – meaning, amongst other things, that dealers don’t have to order lots of stock all in one go. And with the 365 line-up boasting hypoallergenic materials and UV protection amongst many other properties, the range is set to be an essential line for retailers. Meanwhile, the fashion range from Santini offers up something special with co-ordinated offerings using the very latest fabrics, not least of all with the striking Windstopper. The anatomically cut line-up includes a gilet and technical fleece, with the former featuring
an iPod sleeve and handy giant pocket on the rear. The line is also representative of the firm’s increasing reach into the crosscountry sector. The Expo even gave dealers the chance to see the Autumn/ Winter collection hot off the machines in Italy, plus replica team kits from the firm. BASIL Basil’s line of bags, baskets and accessories appeal across the spectrum of biking consumers. Dutch design was unleashed on the family-centric Rosa collection, including the Jasmin Rosa Shopper, Basket, Saddle Cover and even Umbrella. For juniors, the Jasmin brought buckets of appeal for girls, while the Basil boys range is built from strong materials, with clever magnetic fasteners. Basil also unveiled new lines of saddle bags for ladies and men. HAMAX While the Hamax Plus system has actually been on the market for two years, the firm told BikeBiz that it is one of the most
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FISHER EXPO REVIEW
popular – and one that it is pushing for 2009. This ‘complete transportation system’ is easy to fit and attaches to most bikes on the market. The device makes fixing child seats, baskets and bags a snap, and the unit is also easy to take on and off and garnered great feedback from the attending dealers. DAHON Dahon’s latest line-up (which is also featured elsewhere in this issue) included the Curve SL (RRP £849.99), the Mu Uno (RRP £469.99), the Vitesse P18 (RRP £749.99), the Mu Ex (RRP £1999.99) and finally the Cadenza Solo (RRP £549.99). The Curve SL is one of the firm’s top-of-the-line, super-light commuter machines. Folding in seconds, the bike is actually small enough to fit into a shopping bag. BikeBiz took the chance to quiz Dahon’s Mark Bickerton on how business was for the firm: “Dahon is up on last year in terms of sales, but everyone is more conservative in ordering. However, all the indicators are that demand will be getting bigger and bigger,” he confidently concluded. NORCO Norco unashamedly told BikeBiz it was the biggest brand of its type in Canada and proclaimed that it had similar designs to be amongst the biggest and best in the UK within the next few years. The presence of the Fisherexclusive brand was the first time that dealers could see the full range of cutting edge cool product in the flesh. At this early stage of Norco’s grand plan, the products on show included 20 models for the UK – a necessarily scaled down version of the 150 models on offer in Canada. Norco told us that it was planning to build up a tight dealer base and grow it as part of an involved sales plan. International sales manager Chris Hennessey told BikeBiz that the key models from the range
had been well received at the Expo, including the DH Series with 8 – 9” travel. The VPS Team DH is priced at RRP £4,499, with the A-Line at RRP £2,249 and the Atomlink at RRP £1,999. TROY LEE The brand’s rich heritage was very much in evidence at the Fisher Expo – with an elaborate set-up including pictures from the Troy Lee family itself. On the product side, the Ace glove is set to be a key line from the firm. This modestly priced glove (£19.99 RRP) boasts many of the features of the popular XE. Logos from the past were much in evidence too, especially in the new line of eye-catching t-shirts. Troy Lee’s latest helmets were on display too, including the D2 (both carbon and composite versions). Touted as the most technically advanced helmets of their kind, the D2s feature hi-flow ventilation, colour matched visors and removable roost guards. CLARKS Clarks told BikeBiz that Expo feedback had been very positive and that some brands were increasing by 60 per cent. The hydraulic and future development hydraulic breaks gathered much of the good feedback, while Clarks revealed it will launch a competitively priced new super lightweight two piston hydraulic. The Expo saw a new hydraulic components kit that supports all major brands in the market offering the stainless steel braded hydraulic hose as an upgrade. Clarks also revealed that it would be giving its range a huge marketing push over the next 12 months to support sales. SRAM Sram told BikeBiz that its 2009 range was all about the crucial one per cent – meaning tweaks and subtle improvements were the order of the day, rather than the creation of massively different products. But new for 2009 was the SRAM Rival – now
boasting hollow construction for a lighter, stiffer product. One of the main draws at the SRAM stand was its brand new carbon wheel range with three SKUs – S40, S60 and S80 – all low weight and designed for speed. Meanwhile SRAM had noticeably upped the design and graphics stakes on a number of appropriate products, including bash rims. Elsewhere, SRAM brand RockShox was a key attraction at Expo 09. The show saw the launch of the BoXXer, a lighter, more precise downhill fork that promises to be faster than ever. Incorporating the latest Mission Control DH damper, the headturning BoXXer also features dual flow adjust compression. IN BRIEF BLOC came to the Expo with some impressive cycle-specific product. The robust nylon frames of the Leopard features interchangeable lenses. The Predator, meanwhile boasts large lenses, big temple areas, and clever adjustable nose pads, accommodating all sizes of hooters. MET showed its 2009 range of helmets. WTB launched its tyres, saddles and grips with Fisher for the first time, while Muc-Off sported a fresh new range of cleaning brushes, and Maxim revealed new flavours and new handy tablets for hydration packs. On the Tacx stand, dealers got a first look at the new Bushido ergotrainer, and the demo of Fortius Google Earth. Keen cyclists also got the chance to face-off against each other on speed trials for prizes. Masterlock showed its new Gold Sold Secure D-Lock, while VDO showcased its new X-Series. Tyre specialist Schwalbe showcased its new Ultremo R, Rocket Ron, Fat Albert Front and Rear, and the Marathon Plus/Extreme products, while Fisher Outdoor’s own Push lineup was also on display for dealers at Expo 09.
Expo was one of the first chances for dealers to see Lambretta in the flesh
Santini’s fashion collection, Norco bikes, the Hamax Plus system, Muc-Off’s new brush range, Troy Lee’s heritage inspired t-shirts and the Tacx challenge were some of the highlights at Expo 09
Star presence NOT content with filling Edgbaston with the latest biking kit, Fisher Outdoors also brought along a plethora of cycling celebs to Expo 09. World and Olympic champion Jamie Staff joined downhill mountain biker Steve Peat, while multiple national champion Jenny Copnall and Charge Bikes team
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rider Sam Humphreys also appeared during the Expo. The presence of the cycling glitterati was the icing on the cake for the show. “Expo 09 was unquestionably our best yet,” Fisher Outdoor CEO Richard Allmark told BikeBiz. “Our marketing manager Leanne Wellings and her team
delivered a presentation of the highest standard. Our staff and suppliers were all on great form and delivered a great customer experience. “We had greater visitor numbers and those that attended stayed for longer. I would like to thank everyone who visited Edgbaston.”
BIKEBIZ MARCH 35
Time to
Bike companies and bike shops are opening Twitter accounts at an ever-accelerating rate. The time is right to grab your biz name now and open up to the potential of Twittering, says Carlton Reid... IT’S THE website of the moment: Twitter.com. But why all the media fuss over a site used by celebs to broadcast when they’re eating toast? Twitter is what you make of it. It can be serious and businesslike, or frothy and funny. More and more bike shops, and bike companies, are getting involved. And those that do are reaping the first-mover rewards, maybe not yet in cash, but in grabbing an early user base which, in Twitter-speak, is ‘followers’. Twitter is a conversational ‘social media’ tool, made of short postings. Updates of 140characters or less are listed on a user’s Twitter page. Follow somebody and their ‘tweets’ appear in your viewing space. Remember, this isn’t just computer based viewing, smart
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phones get the info, too, allowing for portability of information sharing and gleaning. People with lots of followers use the service as a form of Google. No need to type something into the world’s favourite search engine – where
and loads of page views result. When I find a really useful news story on another site, I give it link love. Business users are also finding that linking Twitter to their websites is good for SEO: search engine optimisation.
clever and proactive Twitter use. It suggested followers meet-up at the coffee shop, went viral in the local area and trade boomed. Independent coffee shops have to battle multiples and need to be flexible and creative, yet
The business case for using Twitter is growing. An independent coffee shop in Houston doubled its clientele through clever and proactive Twitter use. results can be patchy and diverse – just ask your followers. I’m constantly amazed at the practical usefulness of Twitter. When I need photos for a book, I ask and I get. When I want to flag a particular story on BikeBiz.com, I link from Twitter
Google likes fresh info and there’s nothing fresher than Twitter info. And the business case for using Twitter is growing. An independent coffee shop in Houston, Texas (@coffeegroundz) doubled its clientele through
without a huge marketing budget. Sound familiar? So, who or what is Twitter? California-based Twitter.com turned down a rumoured $500m all-stock offer from Facebook last year. A recession was clearly coming, why not cash out? Tech
industry insiders believe the company – yet to turn a cent – was waiting for better offers. Fans say Twitter is not burning dollar bills, and will become bigger than Facebook. Twitter’s user base is tripling in numbers in shorter and shorter timespans. Twitter the company is tiny. It was founded by Jack Dorsey, Biz Stone, and Evan Williams of San Francisco podcasting company Odeo. Parent company Obvious Corp is angel-funded by investors including Jeff Bezos of Amazon. And there are just 30 employees. Biz Stone told BikeBiz: “Twitter helps people find out what is happening right now, whether it’s among a group of friends or the whole world. As a real-time network of information, Twitter is becoming a relevant tool to more people every day.”
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Twitter.com has attracted legions of third-party apps, complicating the interface for power-users. Ironically, many of these third-party apps make money, such as Tweetie for the iPhone, available for £1.75 on iTunes. Despite being free to users, Twitter costs millions of dollars to run, with the long awaited revenue model has yet to appear. Shel Israel, author of the upcoming book Twitterville, said: “Twitter has a clear monetisation plan. It’s a business utility and will charge fees for letting companies like Dell sell computers efficiently. It will be ad free, and lucrative.” A customer database of highly engaged users has value. And that value is increasing. Use of Twitter is growing fast. Currently there are six million members. 2009 is Twitter’s coming out year, its entrance into the mainstream. UK TV personalities like Jonathan Ross and Stephen Fry – and, of course, American legends like Lance Armstrong – have cottoned on that Twitter is more engaging than a blog, more interactive than broadcast media. It’s like group-sending a text message to a few friends, but viewable by the world. Make those ‘Tweets’ pithy, memorable, funny, wise or useful and you’ll gather ‘followers’. Blogger Chris Brogan (@chrisbrogan), one of Twitter’s so-called rock stars, said: “Twitter isn’t amazing. The ability to connect to many voices in a collaborative way is amazing.” Unless you’re a Tour de France contender, there’s little use in knowing when Lance Armstrong has gone for a long bike ride. Nor
Lance Armstrong’s army of Twitterers played a key role in the recovery of his stolen one-of-a-kind TT bike last month any need to subscribe to the thoughts of the Twitterati. But we’re a social species and microblogging via Twitter is catching on fast. Most of the six million people on Twitter have just a handful of
the web, there’s been a name landgrab. @paulsmith is not unique enough to be still available (he’s an IT worker in Chicago, not the English fashion designer with a penchant for bikes) but if you’ve a distinctive
“Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” Ann Handley, Marketingprofs.com followers and only follow friends, and a breaking news source (news often breaks on Twitter before anywhere else) and Twitterers with similar interests. Twitterers are known by their usernames, with the addition of @ on the front. Jonathan Ross is @wossy, Lance Armstrong has plumped for the more immediate @lancearmstrong. Twitterers are known by their usernames, with a @ on the front. Just as in the early days of
As a way of testing a market concept or pushing an exclusive offer Twitter is quicker than RSS, broader than SMS, and more immediate than websites. Companies are starting to appoint Twitter wranglers. Ingersoll-Rand of the US, a $17bn Bermuda-incorporated multinational which owns Club Car golf cars and Thermo King freezer trucks, appointed Donna Tocci as its first social media manager in autumn 2008. She said: “With the down economy and the need to keep eyeballs on their brand for lower costs, companies will turn more to social media. They will need intelligent, personable people to be the face of the firm to the digital audience; someone who understands that it’s not about talking at people, it’s about creating relationships.” Boston-based Tocci is no stranger to fevered internet interaction between a brand and its customers. In 2004 she was PR manager at Ingersoll's bike lock brand Kryptonite. When a forum poster revealed he could open a high-security Kryptonite with a Bic pen, the company was
bombarded with forum and blogger complaints. Kryptonite execs decided not to engage. After the firestorm, Tocci was allowed to roll out a PR response. But the damage was done and the brand had to be financially propped up by Ingersoll Rand. Tocci now sees Twitter as “essential”, tweeting from work, too, all via @donnatocci. “Listening and learning aren’t 9am-5pm activities,” she told BikeBiz. But Twitter gets a bad name from mundane entries, making it a time sink. “Indulging these distractions looks just like work,” blogged Mike Elgan, a former editor of Windows magazine. “The new, increasingly compelling distractions get piled on to older ones. When does the work get done? When do entrepreneurs manage their businesses?” For Ann Handley (@marketingprofs), editor of Marketingprofs.com, a marketing resources and conferences firm based in Texas, Twitter is useful for marketing in a recession: “Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.”
name you could be in luck. Even if you never plan to use Twitter, it might still be wise to register for your business and personal name. It costs nothing to do this. Twitter isn’t just for celebs, it can be a business tool. Stories of impressive ROI are getting easier to come by, with Dell Computers being the first big example of a corporation turning Tweets into turnover. A site-specific promotion saw Dell garner $1m+ in Twitter-trackable sales.
Worth branching out into Twitter? WE GAVE some bike trade twitterers 140-characters or less in which to explain why they use Twitter: "Been on Twitter for a few weeks and I've been in contact with people I would never have otherwise. Customer and supplier contact via Twitter will be common in the future." Craig Hardie, (@HardieBikes) Hardie Bikes, Cairneyhill Scotland "To promote, to interact, to provide a unique window into our business. More tweets
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equals more info shared, a wider market and more opportunities. "Twitter allows poetic involvement in each other's day-to-day that we'd otherwise miss, or not say at all. Could replace SMS. Expect video, geotags." Chris Matthews, Global Marketing Integrations Manager at Specialized "Just 140 characters is enough for my attention span, but enough to get the message across. Succinct, direct, odd. Cliquey, too."
Brant Richards (@shedfire), Shedfire, Todmoden, Lancs "Twitter is great for connecting with like-minded people. I also want to use it to communicate with my customers, what we are doing and why." Justin Stevenson, Whyte Bikes “Twitter gives our shop that extra bit of presence on the net to show customers we are more than a cycle business – it’s our way of life.” Paul Kane, Dave Kane Cycles, Belfast
Follow these Twitterati: @JonHarker - BikeBiz editor @MarkSuttonBike - BikeBiz deputy editor @carltonreid - BikeBiz executive editor @bikeradar - Gary Boulanger @roadcc - Roadcycling magazine @CannondaleTweet @Ibis_Cycles And lots more added every day on BikeBiz.com, see http://tinyurl.com/biketweeps
BIKEBIZ MARCH 37
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ABCs REVIEW
Pressing on through tough times 2008 saw a lot of activity within the cycle consumer press sector. Magazines were launched, some of those didn’t go to plan, while others flourished as new cyclists took to the streets. Mark Sutton reviews the progress of the pedal press…
SINGLETRACK
FUTURE PUBLISHING FUTURE’S GROUP publisher gave BikeBiz an exclusive review of its magazines’ performances and aspirations going forward. Katherine Raderecht says: “We are delighted that Future now has the number one and two best-selling cycling magazines in the market and that all three of our titles posted ABC increases. “We’re particularly pleased with Cycling Plus posting its ninth consecutive ABC increase – up an amazing 11 per cent year on year. The magazine was redesigned last year and it’s really pleasing to see the hard work of the team paying off with the phenomenal increase in circulation. The fact that Cycling Plus is now the second best-selling magazine in the market is obviously fantastic news. It’s also encouraging to see that What Mountain Bike is continuing to rise, after posting its second set of ABC results, and it’s great that Mountain Biking UK continues to maintain the position of Britain’s best-selling MTB magazine.”
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Future has gone one step further with its commitment to cycling this year, adding BikeRadar Live to its portfolio. Raderecht says: “The first instalment comes on May 30th/31st at Donington Park. It’s going to be an amazing two-day festival packed full of rides, gear, races, demos, seminars, DJs, cafes, films, and family fun.” Perhaps the biggest news of the year, however, comes in the form of a new magazine launch – Triathalon Plus. “It’s a natural step for us to look at extending the editorial strengths we have in cycling into areas where we see a market opportunity, such as triathlon – the UK’s fastest growing sport. “When you combine our ABC figures with the huge growth in our web traffic, we reach over three million uniques a month. Our mission is to inspire more people to ride more bikes over more miles than ever before. We are actively investing in our portfolio, to develop our websites and magazines and to grow the number of new cyclists we reach.”
2008 WAS a rollercoaster year for Singletrack and its staff. After climbing 117 places in the national magazine ranking year-on-year (based on WH Smith news-stand data), the magazine’s accompanying website was cruelly taken to pieces by a hacker determined to ruin the publisher’s Christmas. But the magazine remains a fixture in Tesco and WH Smith. The former has confirmed the title will appear in a further 29 stores in 2009. Publisher Mark Alker tells BikeBiz: “For issues 49, 50 and 51, Singletrack will have 100 per cent coverage in WH Smith stores including front-of-shelf for the first two weeks of every issue. Singletrack has also secured a range protection guarantee ensuring that in WH Smith Singletrack will maintain this level of distribution through to at least spring 2010.
“Singletrack is averaging 15-17k copy sales per issue, with a subscription base of over 4,500. Despite the negative trend in the cycling sector, 2009 will see Singletrack’s position in the main distribution channels increase,” he concludes.
FIXED FOUR FIXED Gear London riders collaborated during the summer of 2008 to launch Fixed and fixed-mag.com. Now up to its third issue, the mag didn’t launch without drama. Art director Victor Vauthier left before issue two landed, citing ‘creative differences’ as his reason for parting ways. The magazine can be found in selected bike shops, mostly in and around London. Plans were in place to distribute the magazine globally, but BikeBiz couldn’t make contact to find out more about the magazine’s progress.
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ABCs REVIEW
THE RIDE JOURNAL SEEMINGLY one of the most successful launches of the year (at the time), The Ride Journal was highly praised by trade and consumers alike, with the initial print run of 1,000 selling out in three weeks, with a second batch selling out later. Charge MD Nick Larsen says of the £7 title: “The Ride magazine is so good. A breath of fresh air – I love it.” However, issue two is yet to be released, although BikeBiz is reassured by
editor Philip Diprose that it will be on the way shortly. He comments: “The next issue is looking even better than issue one. There are bigger and better articles, better photographs and more interesting illustration.” The Ride Journal uses unpaid guest writers only, who are asked simply to document what cycling means to them, their experiences on a bike or to write about their local scene.
VELOVISION
FACTORY MEDIA THE BIG NEWS to come from Factory this year was the launch of The Bicycle Buyer – a title published with the aim of simplifying the market for the first-time buyer. Now on its third issue, the magazine’s design has been brought in-house. However, among other news announced during February, MBUK’s founding editor Tym Manley joined Factory as an editorial consultant, with the specific goal of developing The Bicycle Buyer further. Kate Marley has also come on board as sales manager for the title. The publisher’s two BMX titles both had successful years, with Ride retaining its crown of most popular UK BMX mag. With
Steve Bancroft now at the helm, the title has been redesigned and has had two exclusive DVD cover mounts to bolster its sales. Marketing manager Mason Young tells BikeBiz: “Retail presence in WH Smith has increased by 100 stores in 2008, plus Tesco supermarkets are expanding the title into more stores. Sales of Ride have increased three per cent, with subs growing 15 per cent.” Ride magazine founder, Mark Noble, who had been with the media group since it bought the rights to the magazine, left to pursue a components and frame venture under the Deluxe label. Chris Noble, Mark’s brother, left the company shortly after.
A TO B ACCORDING TO AtoB editor David Henshaw: “We expected terrible things in 2008/09, but fortunately the phone hasn’t stopped ringing.” 2008 saw the title, which is traditionally folding bike news only, broaden its scope to include the electric market. Further expansion was also made online, but, against the trend, the title’s online share is ‘slightly receding’. Henshaw says: “Our circulation has grown bigger than ever before as we go into 2009, but strangely the growth has been in paper subscriptions, with digital
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stuck at nine per cent of the total and actually receding slightly. The message, as far as we can see, is keep the magazine’s good value for money. “We’ve also done some aggressive marketing, with cut-price deals to get people on board, but no external advertising, the value of which does seem to have dried up. The only bad news is that we’ve lost a few advertisers – some bankrupt, but others just tightening their belts.” For more on the title head to www.atob.org.uk.
Young says: “Dig BMX sales increased four per cent year-on-year and it continues to be the best global selling BMX title.” Dirt Mountain Bike saw its first brand extension in 2008 with the Dirt 100 product guide, which was recognised by the industry when art director Jon Gregory won Designer of the Year at the Press Gazette Magazine Design and Journalism Awards 2008. Retail support for Dirt magazine has seen an additional 35 mountain bike stores stocking the title, plus WHSmith Travel outlets expanding it into more stores for 2009. Subscription volumes saw the largest growth within the firm, recording a 33 per cent increase year-on-year.
ALMOST entirely read by subscribers, Velovision has its own dedicated following, something which is growing with the website’s ability to grab tasty exclusives – for example the world’s first Go Cycle review. Editor Peter Eland tells BikeBiz: “Firm sales are around 2,500 total, with an estimated readership of 6,000 plus. Copies now go to 47 countries, with just over half going to the UK and the rest fairly evenly split between Europe, North America and the rest of the world. We also have 350odd subscribers to the digital edition, with an unknown additional number who read the unauthorised pirate PDFs floating around the web.” The magazine regularly surveys its readers and recently found that on average its readers’ most expensive bike value averaged at £1,800. Gross income was around £34,800, while average age was 47. Eland has also written a book alongside legendary frame-builder Mike Burrows and Richard Balentine. The Practical Bike Buyer’s Guide was written as a reference point for utility bicycle buyers. Eland concludes: “The book will be available widely via the book trade and will help cross-promote the magazine.”
BIKEBIZ MARCH 41
ABCs REVIEW
ROULEUR THIS YEAR WILL see a big change for Rouleur, as the publisher has now gone live with a new website and its own subscription management system. Editor Guy Andrews tells BikeBiz: “We are a subscription-based magazine and we want to keep it that way. There is enough competition on the newstand and it’s a minefield for a small publisher like us. We ran a reader survey towards the end of 2008 and got over 1,100 replies, giving us an interesting insight into our readers. We’re very happy that we’re reaching a discerning audience that spends plenty of time and money on cycling.” In terms of wholesale figures, Rouleur mainly sells through online retailers like Competitive Cyclist and Prendas Ciclismo. In terms of UK
dealers, Andrews says there’s plenty of scope for expansion, with few retailers outside London selling it currently. Andrews concludes: “We have grown steadily in subscribers, now with over 2,000. We want to hit 4,000 by year-end 2009. Our ad revenue is growing too and we’re seeing more interest, especially from quality brands and specialist IBDs. It’s busier than last year and we now have Jon Cannings working on marketing, ad sales and commercial growth. We also have more book projects planned and our goal is to be publishing more quality products this year.” Rouleur also scooped the first ever BikeBiz ‘consumer press’ award in 2008, as voted for by the UK cycle trade.
Bike Magic focus resources online EARLY ON in 2008 an announcement was made on BikeMagic.com that an accompanying magazine, published by founder Mike Davis, alongside road editor Richard Hallett, would become a regular feature. Shortly after an 108-page allrounder magazine called Shift was launched and to a warm reception. However, only one issue was to be made. Bike Magic founder Mike Davis explains: "It was fun to do a magazine again, but it reminded me of many of my reasons for getting out of magazines in the first place. We did our 'pilot' issue and then decided to focus our resources on online. Bikemagic and RCUK have a lot of unrealised potential yet. We
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didn't want to distract ourselves." www.bikemagic.com www.roadcyclinguk.com
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RETAIL ONLY The trade’s guide to the best customer service, up-and-coming IBDs and the hottest products
RETAIL COMMENT As this mag hits its deadline I’ll have just turned 21. Having been 'guestimated' to be 'around 25' at CoreBike in January, I felt as though the industry person in question had become familiar with my name, as if I'd been around for some time. For me, that's conclusive proof that the bike industry is one of the most welcoming and friendly on the face of the Earth. Then again, I'd never wish to work in any other trade, so my opinion is always going to be biased. Judging by responses to our salary survey, loyalty to the trade is commonplace with 'the chance to be doing something you love alongside other enthusiasts' being the top reason for seeking work in the bicycle business. Ahead of money too. Are you (sorry, we) all mad? The cycle trade, although characteristically cautious, seems to be one of the more enthusiastic industries when taking on young, perhaps inexperienced, workers. With the news that freestyle BMX is to be included in the 2012 Olympics, cycling will receive another huge numbers boost from a fresh generation. Note the massive uplift in race bikes after the Beijing Olympics.
“With the news that freestyle BMX is to be included in the Olympics, cycling will receive another huge numbers boost.” And that's not only another fresh generation of customers, it's the future of the cycle trade in the making. So like you would embrace a customer’s presence on a snowy day, it’s always worthwhile treating the kids in your store with similar importance. Besides, maybe one day they'll have money and remember the accommodating manner in which you spoke to them as a child. Developing store loyalty is increasingly difficult in today’s 24/7 society, but done in a subtle manner, it can be massively rewarding in repeat custom. Perhaps there's potential in a younger customer’s mechanical ability? There's plenty of interesting stories within our industry ‘30 under 30’ feature. Some have ended up here having never considered a job in the trade, yet now wouldn’t leave. The majority, however, are enthusiasts, living and breathing bicycles of all shapes and sizes. Although still young, (high five, under 30s!) each and every one are where they are today because somewhere along the line they were influenced by older cyclists and stores. Personally, I'm astonished that I got my job, having left a childhood email address consisting of the words ‘wreckless’ and ‘idiot’ on my CV, but there you have it, that's my story. I guess it caught the boss's eye! Mark.Sutton@intentmedia.co.uk
IN THIS MONTH’S ISSUE DEALER PROFILE
43
Leisure Lakes explains why it thinks 2009 is the year to take electric bikes seriously and closely listen to customers’ needs
ELECTRICS AND FOLDERS
47
These are two markets which are moving at a ferocious pace. BikeBiz looks at a variety of manufacturers’ 2009 product
NEW PRODUCTS
52
More previously unseen Shimano product, Lynskey’s latest titanium, Rido Saddles, Bontrager wheels and much more...
IBD PROFILE
Leisure Lakes Bikes
Plain sailing Owner: Tim Noy Locations: Nottingham/Derby Established: This branch 1997, Leisure Lakes approximately 25 years ago Telephone: 01332 872947 LEISURE LAKES Bikes was established 25 years ago by four brothers. Opening their first shop in Preston, Leisure Lakes has seen branches spring up in Bury, Cheltenham, Daventry, Lancaster, Wolverhampton and also on the Nottingham/Derby divide. BikeBiz spoke to the latter store’s manager Andy Ramsdale to find out more about Leisure Lakes and running a bike shop within easy reach of the spectacular Peak District. What are the features of your business that make it a success? Having a good range of stock to suit a wide range of cyclists, and doing our best to be polite and professional at all times. Manners cost nothing but reward you handsomely.
What sort of customers do you get in-store? We mainly get mountain bikers, but both the commuter and road categories are growing daily for us.
Web: www.leisurelakesbikes.com Email: nottingham@leisure-lakes.co.uk Opening Times: Monday, Saturday 09.30 – 17:00, Tuesday, Wednesday and Friday 09.30 – 17:30, Thursday 09.30 – 20:00, Sunday 11.00 – 16:00
That’s the key – get this right and have systems in place to keep contact with the customer while handling all parts of their order and you won’t go far wrong. In a nut shell, use your common sense.
What’s key to being a successful cycle dealer? Making the most of the customers that grace you with their presence. Listening to the needs of a customer and finding the right bike and kit for them is key – almost like being a personal
How long have you been stocking electric bikes, and have you seen demand increase recently? We had a dabble stocking them a few years back, but the demand wasn’t that high. Now seems like a good time to start
Do you offer a workshop service for customers? And if so, how important is that to your store? We have two full time mechanics, and judging by how booked up we always are, it’s very important for our business. Is there anything else you’d like to add about your shop? We rode out the last recession and we have no plans on going anywhere in this one.
What do you think 2009 has in store for cycle dealers? Challenging times for sure, but a willingness to adapt and be flexible should see all of us right. We have to accept that parts of the market are changing in cycling and if we don’t embrace that we are going to suffer. More product development will keep our market fresh and will also keep consumers glued to their bikes.
“Listening to the needs of the customer and finding the right bike and kit for them is key – it’s almost like being a personal shopper.” Andy Ramsdale, Manager
What are the biggest challenges for you in the upcoming year? At the moment keeping abreast of the current economy is a challenge, as is being aware of why product prices are going up in our industry. And then the task is trying to hunt product that still offers great performance at a good price.
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shopper if you like. The more you listen and take heed of what the customer tells you the more you get out of the day. It’s nice when you take something away with you like the feeling that you have really helped someone find what they wanted, and see them happy with their purchase.
again as technologies are getting better. At the moment the electric bike sector is growing – albeit slowly. But as fuel prices inevitably start to increase again it will become more and more appealing to many as a truly viable alternative means of transport.
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ELECTRIC AND FOLDING BIKES
Electric showroom Last year it was an emerging market with exciting prospects. This year it’s nearing the mainstream as retailers nationwide consider the potential of the power-assisted bike. Mark Sutton looks at the latest offerings available for UK bike dealers...
Mission MISSION’S latest electric tricycle – the Transmission – replaces its original USdesigned, Taiwan-made tricycle. The earlier model hit problems when the US firm went bust, leaving the distributor high and dry. But the company was able to overcome the difficulties and now Mission imports its model direct from an established Taiwan factory. The 24-inch wheeled Transmission currently has a lead acid battery to keep prices competitive, bearing in mind the Tricycle is purchased by the
Giant GIANT’S Hybrid Cycling Technology works differently to a traditional throttle powered e-bike. The Hybrid integrates a state-of-the-art power system that works harmoniously with your pedal power to provide a seamless output of energy.
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older consumer and those who are disabled. At a retail price of £795 (trade £475) the Transmission is one of the most affordable e-trikes available. Mission owner David Wiltshire said: “We’re looking at different batteries in future. Consumers have yet to realise that replacement batteries cost less than running a scooter or car for a year. The European directive for Tricycles is hard to define, but we’ve followed it to the best advice.” When fully charged total riding distance equates to about 35km with a load of 120kg, including rider weight.
Powacycle INFINEUM is the new high-end brand of electric bicycles from PowaCycle, the UK’s biggest electric bike brand. The modern-styled Infineum Extreme will be available from March 2009. Further models, including a continental-style and folding bike are in development for 2009. The range of bicycles offers retailers good margins, has been designed for easy serviceability and with the stackable battery concept, lightweight frames, and stylish looks, offer retailers many unique selling points. The Infineums carry a patented stackable battery system, which allows
for unlimited range. Each battery weighs less than 2kg and can offer 2533 miles cycling. Each extra battery placed onto the bike increases the range by that much again. All the components of the Infineum are connected to a wiring loom close to the component itself, meaning that if an individual part fails on the bike, replacing it is quick and easy.
Powabyke Giant created a system that combines leg power with an electric motor to give all types of riders the ability to travel further, faster and with greater ease – ideal for those looking for something to take the edge off your daily commute. What’s most important about these technologies is that they are essentially invisible to the rider. For those who simply want to hop on a bike and head out on a great ride, Hybrid Cycling Technology allows them to do just that. Other than charging the batteries and flipping the 'on’ switch, there’s nothing else a rider must do to experience the pure fun of hybrid-powered cycling.
HAVING almost trebled year-on-year sales, Powabyke has ‘exciting developments’ on the horizon, such as a folder launch later this year. Powabyke has found its new X-byke range to be its most popular, selling its first two shipments before they’d docked. Powabyke MD Nick Child explains: “For years people have been dabbling with the idea of getting out of cars, saving money and reducing their carbon footprint, but until now it hasn’t been easy.” “With the X-byke we have created a vehicle that’s easy to commute with, potentially saving thousands of pounds a year. The message is getting across, and people are warming to e-bikes,
particularly our sleek, light-weight Xbykes, as a modern urban must-have." Better profit margins on the X-byke range have seen bike dealers cash in too. The Powabyke MD added: "We’ve used our experience to create a dealer-friendly electric bike. With attitude changes to the electric bikes market, more consumer footfall is being driven into shops."
BIKEBIZ MARCH 47
ELECTRIC AND FOLDING BIKES
Bronx FOLLOWING the success of its electric bikes over the past two years, Bronx has
Reece Cycles THE PYTHON Metro, available exclusively through Reece Cycles, is made from lightweight alloy and comes equip with a six-speed Shimano derailleur. As a pedal-assist bike, the model can hit the top-end legal e-bike speed of 15 mph and has a typical range of 25 miles
Gazelle Cycle Imports GAZELLE CYCLE Imports’ technical manager Kenny Hope told BikeBiz:
now expanded the range to include 26inch ladies and 700c gents models with seven-speed and six-amp batteries. Bronx has also introduced three-speed trikes in 20 and 24-inch wheel sizes with a tenamp battery. The battery used on the Surnrunner ebikes/trikes is lithium Iron Phosphatebased. It is small in size and light in weight. Bronx claims that it is the safest and most suitable for high output and long cycle life. The battery itself is guaranteed for three years or 1,000 charges. It has also been proven as the most environmentally friendly battery choice, according to Bronx.
per charge. Designed to feel like a relaxed commuter with a lowmaintenance build, the bike is fully adjustable and, utilising a removable battery, easily charged. The pedal-assist bike also comes with front and rear lights, which handily turn on and off at the saddle. The Metro rolls on deep section alloy rims and features a front V-brake and a
50 Cycles From late 2007 50 Cycles has focused on Kalkhoff's range of electric bikes. Based on the tech behind Panasonic's Japanese WiLL bike, but beefed up for the more demanding European market, Kalkhoff's Agattu, Tasman and Pro Connect electric bikes are now UK best-sellers. Each model comes in the full range of frame sizes and boasts long range (up to 50 miles on a charge). The two headline models will be the Kalkhoff
rear mechanical disc. A 250w Brushless motor powers the bike, running on energy from a Lithium Polymer 36V 8ah battery. The battery takes around four to six hours to charge and lasts for an estimated 500 cycles. The bike's parts carry a oneyear warranty, while that extends to two years for the frame.
Izip "Electric bikes sales have increased dramatically as tech has made e-bikes a realistic alternative for people.” The Easy Glider’s popularity and added interest in the new Innergy range have upped Gazelle sales. And the firm has a model for all – from 24speed trekking style Medeo Innergy to the Chamonix Innergy – one of its most popular in Europe. Hope added: "Gazelle has reported a massive sales increase in Holland. If Europe is turning to ebikes then dealers have to ask not if we want to sell electric bikes, but if we can afford not to."
Patagonia and Endeavour, high-end touring bikes that feature Rohloff's 14speed hub gear. 50cycles caters for customers spreading the cost of ownership through finance or Cycle To Work. The firm is also keen to speak to cycle hire centres, after pilot electric bike hire schemes proved popular.
MOORE LARGE has been distributing the American IZIP electric bike brand for over three years, establishing a network of over 50 stockists throughout the UK. “We have experienced year-on-year growth with sales in 2008 exceeding 1,500 units, giving the IZIP brand a substantial market share of the recently reported UK estimated sales figures,” says brand manager Gary Mather. “Our test bike scheme has made a significant difference to our dealers’ sales conversion rates as they are allowing potential consumers to try before they buy – which usually results in a purchase.”
The range consists of six models retailing between £449.95 for the Trailz ST entry-level model through to the sophisticated Lithium-Ion powered Trekking LI at £1,299.95. The range also includes a folding bike with 16-inch wheels and a very popular 24-inch tricycle. Further range developments were presented to dealers during the recent seminars at Moore Large’s head offices. The new IZIP Express and Urban Cruiser Enlightened will both become available later in 2009. Dealers interested in becoming an IZIP stockist should contact the Moore Large sales team on 01332 274252 or any of the company’s field sales force.
FOLDING BIKES
The popularity of commuter-friendly space-saving folding bikes continues to gather pace in the UK. Jonathon Harker takes a closer look at the latest folder offerings available to bike dealers...
Dahon DAHON’S latest includes the Curve SL, a nifty super-lightweight commuter bike that folds in seconds down to shopping bag size. Using Dahon’s refined BioLogic II frame geography, the Curve SL feels stable too – and all for RRP £849.99. Next up is the Mu Uno, a single-speed
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with no brakes – well apart from a nifty backpedal brake. The Mu Uno retails for £469.99 and the next step up is the Cadenza Solo, priced at £549.99. The Solo sports a flip/flop rear hub that can go single speed or fixed, plus Dahon’s Lockjaw tech that helps fold the bike in under ten seconds. Moving up the prices is the Vitesse P18 (RRP £749.99), a versatile bike ready to hit just about any kind of terrain and fast enough for hard training rides. And finally, the Mu Ex, priced one pence short of £2k, is Dahon’s latest top of the range bike. This no-compromise speed machine is light, stiff and fast and the Mu Ex comes with the kind of precision that you get from being made from some of the very best components available.
Brompton LONDON’S own Brompton key model for 2009 is the M3L-X. Weighing 10.5 kg and retailing at £1,050, the M3L-X comes in a range of colour combos, including red, black and a combination of the two. As with all of Brompton’s M Types, this all-rounder is pitched at both the city and the country, and comes with bags of room for luggage at the front. The M3L-X is an extra light version of the M3L – the main frame is made from steel, while the front forks, rear frame and other components are made from steel.
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ELECTRIC AND FOLDING BIKES
Raleigh RALEIGH’s comprehensive range includes four key models. First up is top of the range Boardwalk Lite. Retailing at £379.99, it has an alloy frame, seven speed gears and Sram shifters. Next up is the Boardwalk, which has the same alloy frame as the Lite, but with a six-speed gearset. The Boardwalk retails at £299.99 – an impressive feat as the bike uses Dahon licensed tech and a component package usually associated with much more expensive bikes. Finally the Parkway Lite (£249.99) and Parkway (£179.99) complete the Raleigh
Amaco
Bronx BRONX CYCLES has the Velo-City folding bike on offer for dealers. Retailing at £329.99, this folder features a lightweight aluminium frame and Shimano six speed gripshifts. With 20” alloy rims, the Velo-city sports an alloy folding stem and the bike reduces down to a folded size of 790x420x620 mm. A magnetic clamp helps compact folding alongside VP folding pedals and a Shimano MF-TZ06 freewheel.
Montague SWISSBIKE UK exclusive distributor Montague offers an updated 26” wheel range for 2009. ‘Special edition’ models include an upgraded Swissbike LX and a revised Montague mid-range model featuring Rockshox forks, twin discs and a polished
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quartet. The Lite features a lightweight Airlite alloy frame and Sturmey Archer three speed internal hub gears. Meanwhile the Parkway is an economical way for consumers to get into folders. Both bikes feature alloy V brakes and folding pedals.
PCM has three new folders from Amaco arriving at the beginning of May. These MTB models include the Gekko – a fully folding frame with built-in rear carrier. It even comes with a sturdy black nylon carry bag. Next up is a mega oversize low step through folder. Boasting Shimano six speed index gears with grip change it comes in either champagne, or silver/black. Finally the unisex cycle has a folding low step-through frame. With mudguards, chrome seatpost with quick release and soft saddle, plus 20” alloy rims, it also comes in blue and champagne.
The Velo-City’s handlebars have a riser stain finish and the bike serves up a decent ride for consumers with Velo comfort grips, and a Velo double spring comfort saddle.
aluminium top-tube finish. A more varied spread of pricing and specs will range from £450 to £1995. All bikes are full-size and utilise David Montague’s unique and simple tool-free folding mechanism – who is also responsible for redefining the front wheel quick-release with his patented CLIX system – something all Montague UK bikes feature on their front wheels. “For some people a full-on cycle commute is initially a step too far and trains can be costly and impractical in some situations,” Montague UK MD Jim Griffiths told BikeBiz. “By encouraging park and ride using a car and a bike, we’re getting people used to the idea of cycling without the shock of losing their independence with a vehicle. It still encompasses a level of environmental awareness and helps reduce inner-city congestion.”
BIKEBIZ MARCH 49
ELECTRIC AND FOLDING BIKES
Airnimal AIRNIMAL has firmly placed bike performance at the front of its design remit for its folding bikes, and all of the firm’s bikes boast a quick fold – taking only a few seconds to do the business. Similarly, they all fold to suitcase size for easy transporting. Airnimal’s Joey Explore is an great example of the firm’s commitment, being an all rounder – suitable for every day utility style use, but with the gearing and performance required for long leisure and sporting rides, or even
heavy duty touring. It includes a SRAM 27speed Dual Drive gearing system, V brakes, handbuilt wheels and durably ‘puncture-proof’ tyres. The Joey Explore has an SRP of £895 including VAT.
AVOCET is carrying the Viking range of bikes – including six models for 2009. Ranging from low cost Easy Street (£159.99) to the Volari (priced at £169.99), the Voss (£179.99) all the way up to the Safari line-up – with top of the range Safari SE priced at £235.00. The Easy Street boasts a hi-tensile folding frame with quick release mechanism. Meanwhile, the Safari SE is a Shimano six speed folder, with hi tensile fork, 20” double wall alloy rims, chrome plastic full mudguards and an alloy kickstand. Coming in chrome silver, the lightweight Safari SE has a 13” frame size.
Avocet
Land Rover LAND ROVER tells BikeBiz that it’s seeing increasing success with its folding bikes range, all of which use Dahon Licensed Technology. Two models make up the latest on offer from the firm, including the City Lite and the City Elite. The Lite is a 20” wheel alloy framed weighing approx 12kg. The frame and handlebars fold alongside the seat post, and the handlebars offer quick release for size reduction. The Lite also features six speed Shimano gearing, and it all neatly folds up into a carry holdall included with the bike.
Next up, the Elite is a 26” wheel offering with an alloy mountain bike style frame. Handlebars are also alloy-based to keep weight low, while the tyres are big volume semi-slick – ideal for tarmac and comfort on pesky rough surfaces. Suspensions forks, Shimano 18 speed gearing and carry holdall also feature.
Madison MADISON carries Ridgeback’s top of the range folding bike – the Attache. Retailing at £489.35, the Attache features a lightweight aluminium frame (7005 heat treated) – essential for those commuters breaking up their train journeys. The Attache also features an aluminium stem, handlebars and rims. The Attache features Shimano revoshift and a Shimano Nexus 7 speed internal hub is designed for both low maintenance and long-term
reliability, while folding pedals and a comfort saddle all help the Attache make the most of the increasing market for folding bikes.
Mission Cycles MISSION Cycles told BikeBiz that it is aiming to concentrate on folding Tricycles in future, including the compact Carry All folding tricycle from Pacific. The firm is still holding some folding bikes though, and is offering a special deal on the Space Invader 20” wheel alloy folding bicycle together with a free carry bag – worth £30. Weighing 13kg and foldable in less that six seconds, Mission tells us stock is limited and urged dealers to act quickly to take advantage.
Giant GIANT’S offerings in the folder market include two of their latest – the Giant Halfway, and the Giant Halfway Lite. The Halfway inclues an ALUXX aluminium folding frame, with 20 inch alu rims, Shimano Revoshift 7 speed shifter with Sora rear mech. With a Giant comfort saddle and Suntour 48T crank, the Halfway sports JoyTech mono mount hubs. Aluminium monoblade forks, riser handlebars, and folding stem also feature in the Halfway.
The Giant Halfway Lite benefits from many of the various features of the Halfway, only without the carriers of the top of the range model.
Contacts: Parts and Accessories FOLDING
Amaco via PCM 01268 574040 pcm-group.co.uk
Avocet 0161 727 8508 avocetsports.com
ELECTRIC
50 cycles: 0844 800 5979 www.50cycles.com/
Dahon via Fisher Outdoor Leisure 01727 798345 dahon.com/ fisheroutdoor.co.uk/dahon
Bronx 01494 529980 bronxcycles.com
Mission 01622 815615 missioncycles.co.uk
Mission 01622 815 615 www.missioncycles.co.uk
Bronx 01494 529980 www.bronxcycles.com
Montague 01730 711140 //montague-uk.com
Land Rover 01827 331099 2x2worldwide.com
Powacycle 01279 821 243 www.powacycle.co.uk
Reece 0121 622 0180 www.reececycles.co.uk
Brompton 020 8232 8484 brompton.co.uk
Airnimal 01954 782020 airnimal.eu
Giant info@giant-bicycles.co.uk giant-bicycles.com
Powabyke 01225 443737, www.powabyke.com
Izip 01332 274200 www.moorelarge.co.uk
Raleigh 01773 532600 raleigh.co.uk
Madison 0208 385 3385 madisonb2b.com
Giant: 0115 9775900 http://dealers.giant-bicycles.net
Gazelle 0131 555 4040 www.gazellecycles.co.uk
50 BIKEBIZ MARCH
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BIKEBIZ MARCH 51
NEW PRODUCTS
Plenty of exciting new products have emerged this month, including Shimano’s surprise 29er specific gear, Lynskey’s bling titanium seatpost and the news of Eclat’s one-piece patent... ECLAT SADDLES (1) HOT WHEELS Tel: 01202 732288 ECLAT has been awarded the patent to its one piece, full nylon composite seat, meaning for those wanting to make a single-mould saddle and seatpost combo, the brand's parent company WeThePeople should be approached. The new design and patent allows manufacturers to produce the lightest seat and post combo possible. Two styles of Eclat's combo are now available – padded and bare – both of which come in a variety of colours. Rob Harrison of WeThePeople's marketing department told BikeBiz: "We’re already licensing it out to other companies who have asked. Ours may look like some twopiece designs, because we’ve used an alloy sleeve over the top of the post. However, it's a single-mould construction." The seat is available through the UK distributor Hot-wheels.
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LYNSKEY TI POST (2) HOTLINES Tel: 0131 319 1444 NEW AT Hotlines is the Lynskey titanium seatpost. Among the lightest seatposts available, the product is also so tough that the brand has offered a 'no questions guarantee' on it too. The post is intended for either road or off-road use and provides the fundamental requirements of a high performance seatpost: durability, lightweight, and ease of use. The shaft is crafted from aerospace grade 3al-2.5v titanium. The head design is very lightweight and functional. The two-bolt design allows infinite and simple seat angle adjustment. This concept also guarantees no slippage of the saddle angle during riding as it does not rely on friction to hold the saddle angle in place. A tension rod extends through the titanium shaft and transfers 100 per cent of the stress directly to the shaft. In other words this head design doesn’t rely on bonding or welding to hold the shaft head. Historically, these assemblies have been a problem area for titanium seatposts.
RIDO SADDLES (3) Tel: 01394 450 755 THE MUCH-SOUGHT after Rido saddles brand has launched a global appointed specialist partners programme, whereby retailers and distributors worldwide can exclusively handle the product. Within the UK, Bridgwaterbased Thorn Cycles, known online as St John Street Cycles, has taken stock of the Rido R2 saddles, which utilise 'pressure shift geometry' which distributes the downward pressure of the rider's weight away from the delicate areas and diverts it to the 'sit bones'. According to Rido MD, John Kenney: "SJS Cycles owner Robin Thorn has been a fan of the Rido saddle for quite some time now, and it was his enthusiasm for innovation, coupled with his dedication to retailing that made his company an ideal first appointment." The patented shape eliminates perineal pain and discomfort, meaning longer rides for those often left sore from long periods on a bike. Designed for a more universal acceptance, the new Rido R2 is the updated, better looking and even more comfortable version of the original award-winning model. Of the same dimensions as a regular sports saddle, the R2 is a one-size-fits-all model used by time-triallers, triathletes, mountain bikers, leisure cyclists, tandem riders, commuters, and men and women of all ages, shapes and sizes. For more details contact: info@rido-cyclesaddles.com or see www.rido-cyclesaddles.com. BONTRAGER AEOLUS 9.0 (4) TREK Tel: 01908 282 626 DEBUTED on Astana's team bikes, the Bontrager Aeolus 9.0 deep carbon rim wheels were designed by Steve Hed, who runs HED wheels. The rim has a 90mm depth and a 16-spoke design. Titanium skewers are used, alongside alloy valve extenders. The wheel runs on a DT Swiss hub, while each spoke nipple is hidden for improved aerodynamics. The wheel is backed with Bontrager's fiveyear warranty.
According to Bontrager's web page, the Aeolus 9.0 clincher is 240 grams lighter than the industry leading 90mm deep three spoke wheel and 28-grams less than the leading 100mm deep-dish wheel. GENUINE INNOVATIONS (5) ZYRO Tel: 01845 521700 GENUINE Innovations has launched the only CO2 tyre inflator that fits disc and aero wheelsets. The company's inflation device instantly pumps up any tyre and works with 12, 16 and 25 gram threaded CO2 cartridges. The USA-made, patented device also carries a lifetime warranty. www.genuineinnovations.com SHIMANO MADISON (6) Tel: 0208 385 3385 IT WASN'T all groupsets and new wheels during February's Shimano new product presentation. The components giant had a variety of other offerings, including 29er specific hubs and cassettes, as well a new E-thru axle system. The latest SLX hub is designed to optimise fork performance and result in an exceptionally high rigidity, as well as offering precise disc alignment. The hubs feature a centre lock disc rotor mount and utilises a reliable labyrinth seal design. A six-bolt model (HB-M758) is also available. Although still mainly a US trend, Shimano has noted the progression of the 29er market and has come up with a few specific products to cater for the larger wheeled bike. The 29er specific cassette offers a lower gear ratio ranging from 12 to 36, each sprocket utilising the Hyperglide sprocket design. The cassette is compatible with Shimano's XTR, XT, SLX, Deore and Saint groupsets. Secondly, two hubs will soon be available specifically designed for high-torque, low gear ratio applications. Again, the hubs use a labyrinth seal design and have adjustable angular contact bearings. Two options are available, both Center Lock and six bolt.
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BIKEBIZ MARCH 53
LETTERS PAGE
Can you help? STAR LETTER
Plea to the trade (1) CAN you help? I’m looking to stock cycle accessories in my store and want to know what’s happening as I’m new to the scene and I’m looking for new contacts. Can you help me get in touch with suppliers in the industry? Ben Taylor BikeBiz: Think you can help? Then it’s over to you. To get in touch contact Ben here: grrdtaylor@tiscali.co.uk Plea to the trade (2) I REPRESENT Bicycle Link, a new venture in Lancaster, that
has a vision of providing a lifestyle centre for cyclists offering secure parking, showers, lockers, repairs, cleaning and a cafe in one purpose built building. I want to look into having a cycle shop with branded products and I would be very grateful if you could put me in touch with contacts in the bicycle industry who may be of use in this project. Nick Vose BikeBiz: Over to you again – to get in touch with Nick email him here: nckvose@yahoo.co.uk
From the Forum... Will everything double in price?
Charity bike ride in the docks SOUTHAMPTON-BASED international charity, the Sailors’ Society, is looking for cycling enthusiasts to participate in the Deloitte and Sailors’ Society Cycle, a fun charity pedal taking place on Sunday May 10th. This will be a great challenge for everyone, no matter what their age or ability. Starting and finishing on the waterfront at Mayflower Park in Southampton, there’s a choice of three circular routes (10, 25 or 45 miles), all of which follow cycle paths and quiet roads through Southampton and rural Hampshire. The routes are clearly marked and there will be
marshals, first aiders and water stops available. Entertainment will be provided for supporters and cyclists at Mayflower Park throughout the day, including bike stunt displays, music and local food and drink. There’s also an opportunity to cycle within Southampton Docks, not normally open to the public, with excellent views over the Solent. Not only is the ride a great way to get outdoors and keep fit, but by raising sponsorship your readers will be helping us to enrich the lives of seafarers and their families all around the world. We all rely on seafarers for 95 per cent of the goods we
enjoy everyday. Seafarers are often away from their families for up to 12 months at a time and our network of Port Chaplains across nearly 100 ports worldwide provide practical and emotional support during brief stops on these gruelling journeys. The funds raised will enable us to continue this vital work. Your readers can enter as a team or individual. There’s also a chance to win some great prizes. For more information, call us on 023 8051 5950, email: cycle@sailorssociety.org or visit http://www.sailorssociety.org/Cycle2009.aspx Vicky MacLeod, Events Fundraiser
“I’m actually shocked at how much things are going up in price. Will it stabilise now or not? Two people have told me next year’s bikes are going up by 30-45 per cent. I’m thinking some bike suppliers are seeing 50-65 per cent sellthrough, so maybe we will see a two-year product cycle? What about other industries: Japanese and German cars, TV and electrical? Will we see an increase in UK manufaturers or is our market too small for global corps?” 604xt “Maybe 2009-2010 will be great years for repairs. As an example I did a repair recently and the bill was just under £250 as quoted. However he was considering a new bike at around £400 at a push! Needless to say the repair was more profitable by probably 100 per cent (drunk estimate but closer to the truth).” Gala Bike “Raw materials make up a fraction of the price that customers pay. Trying to blame them for price increases is just plain rubbish.
Most of the main brands we deal in have already set their 2010 prices, and are the same as 2009, but once the goods arrive in the UK the prices will no doubt go up. I’ve spoken to a few of the manufacturers and they’re hugely down on units sold year-on-year. With the UK a key territory that situation is not going to change. 2010 will be a year when consumers simply stop buying big-ticket price bikes. Only then will big brands rethink their route to market. In the short term it will be incredibly painful for the shops, as we will have nothing sellable.” Northy “I don’t think it will double, but we will see increased costs. And while the pound is worth as little as it is, we’ll feel these increases more – 25-35 per cent I’d say. Areas where increased prices will also come in are consumables like tyres and tubes. The cost of butyle rubber per ton has gone up from $2,500 to over $10,000 in the past 18 months, and whilst the GBP/USD was good, importers have taken a hit.” Jason
BikeBiz is keen to publish your opinions, whether they’re from letters, emails or via BikeBiz.com... Mail to: Saxon House, , 6A St. Andrews Street, Hertford, Hertfordshire, SG14 1JA 54 BIKEBIZ MARCH
Email: jonathon.harker @intentmedia.co.uk
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BIKEBIZ MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CALL CARLY BAILEY ON 01992 535647
The BikeBiz Marketplace offers a complete marketing package of print, online and editorial visibility, allowing companies the opportunity to maintain contact with readers each month without the associated cost of full display advertising. The BikeBiz Marketplace, and its associated online version, has been designed to offer readers a directory of all products and services in the bike trade.
The standard package includes: A quarter page advert in each issue Regular editorial coverage in the dedicated column Company details listed in the online directory with web link Company details listed in the BikeBiz Marketplace Contacts To get your company featured here contact: Carly Bailey on 01992 535647 or
Your presence in this section ensures that your company’s details are easily found, keeping you one step ahead of your competitors.
carly.bailey@intentmedia.co.uk Marketplace Rates: Quarter Page £175 (minimum six months)
BIKEBIZ MARKETPLACE CONTACTS BIKES & ACCESSORIES Paligap
LIGHTING 01179 823 673
www.paligapltd.co.uk
COMPONENTS
Exposure Lights
01798 344 477
www.exposurelights.com
RACKS
USE Ltd
01798 344 477
www.use1.com
Pendle Engineering Ltd
01282 699 555
www.pendle-bike.co.uk
Bob Elliot & Co Ltd
01772 459 887
www.bob-elliot.co.uk
Maxx Raxx Trading Ltd
0845 230 3799
www.maxxraxx.co.uk
Pace Cycles Limited
01723 867919
www.pacecycles.com
The Cycle Division
0845 0508 500
www.thecycledivision.com
0117 972 4730
www.argoscycles.com
Wildoo Ltd
08709 771 550
www.wildoo.co.uk
Bottlestore
0845 602 9267
www.bottlesport.com
01709 511766
www.I-bikeshop.com
RESPRAYS & REPAIRS Argos
EPOS Abacus
0870 442 8240
www.abacusonline.net
GHC
0845 873 8245
www.ghc.co.uk
WATER BOTTLES
FOLDING BIKES Montague
01730 711 140
www.montague-uk.com
WEBSITE SERVICES I-Bikeshop.com
INSURANCE Cycleguard Insurance
BIKEBIZ.COM
02476 851027
www.cycleguard.co.uk/bikebiz
BIKEBIZ MARCH 55
BIKEBIZ MARKETPLACE BIKES AND ACCESSORIES
COMPONENTS
56 BIKEBIZ MARCH
COMPONENTS
COMPONENTS
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BIKEBIZ MARKETPLACE
BIKEBIZ.COM
COMPONENTS
EPOS
EPOS
FOLDING BIKES
BIKEBIZ MARCH 57
BIKEBIZ MARKETPLACE
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INSURANCE
LIGHTING
RACKS
RACKS
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BIKEBIZ MARKETPLACE
BIKEBIZ.COM
RESPRAYS AND REPAIRS
WATER BOTTLES
WATER BOTTLES
WEBSITE SERVICES
BIKEBIZ MARCH 59
BIKEBIZ MARKETPLACE
COMPANY PROFILE
ADVERTISER INDEX A
ATG
B
Boca Bearings
53
Bohle
46
Bricklane
15
Buffera
C
Cambridgeshire County Council Chicken Cycle Kit
15, 63
5 31 3, 62
Clarks
33
Cycleguard Insurance
10
E
Extra
26
F
Fisher
Cover & Page 2
Future
13, 38-39
Chris Vinton
JLT Insurance
G
H
Gazelle Cycles
51
Greyville
53
Halfords
30
Hotlines
64
K
Karbon Kinetics
M
Madison
4
Mission
42
Moorelarge
P
S
T
w
42
46, 61
Paligap
20
Powabyke
49
Powacycle
51
Saddleback
17
SKS
11
The Cycle Division
51
The Cycle Surgery
31
Weldtite
20
Windwave
33
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TEL: 02476 851027 WEB: www.cycleguard.co.uk/bikebiz Can you tell us about JLT? Cycleguard is a key specialist insurance offering from JLT Online – a division of Jardine Lloyd Thompson UK, which is a subsidiary of JLT Group – a FTSE 250 company and the UK’s fifth largest insurance broker. What can Cycleguard offer the average cycle retailer? Through our Cycleguard Affiliate Scheme – which is free to join – we offer a service that provides easy additional revenue for retailers and a value added benefit to the store’s customers. The scheme is endorsed by ACT and is in place with almost 1,000 UK cycle retailers. There’s no need for any staff to ‘sell’ or discuss the insurance and we are always careful to ensure the scheme supports the retailer’s core business. In the next few weeks we will also be launching our online Cycle Shop Insurance which will provide cycle retailers with an opportunity to buy their business insurance through our sister brand Insurantz.com. What in-store material do you offer IBDs to get customers interested? We provide the retailer with material for website and ‘in-store’ promotion. This includes website banners, posters, POS leaflets and dispensers. Can you describe how offering this scheme benefits the retailer? The Cycleguard Affiliate Scheme provides a number of benefits to the cycle retailer, most notably for their bottom line. Promotional leaflets and website banners carry a code unique to the retailer which tracks every policy that customers buy.
Commission is paid on premiums on result of your promotion. Another benefit is that in the unfortunate event of one of their customers requiring a bike replacement as a result of making a claim on their policy, Cycleguard looks to place that business back with the original store – so the store gets a ‘second bite of the cherry’. What has feedback been like from current JLT retail partners? We have a lot of satisfied retailers, who are benefiting from the revenue our referral system has created. One of our most successful retailers, Putney Cycles, commented: “Over the past two years we’ve earned financial benefit by simply displaying Cycleguard leaflets in our London store. The insurance really suits our customers. We have a great working relationship and continue to reap the revenue benefits for minimum effort.” How’s business? Our business continues to grow yearon-year and, despite the bleak economic outlook, we are confident that will continue. We are excited about the addition of our Online Cycle Shop Insurance and believe many of our partners will benefit from this. Why is specialist insurance important to the cyclist? Home insurers might limit the amount of cover provided for bikes taken out of the home and many would be unable to offer ‘non-standard’ cover options, e.g. custom built bikes, cover while competing in trials, in-vehicle cover. So we are able to pick up where many household insurers leave off. BIKEBIZ.COM
OFF THE RECORD
OFF THE RECORD Wheelie -quick route to arrest
ed during February that NEWS POST Leader report cycled right into the two would-be cycle crooks . law the firm truncheon of kle and Leon Dyer On Christmas eve, Robert Buc ction of garden sele a stole the bikes, along with from a shed. s?), iast hus tools (trail-building ent the 999 call found no Officers who responded to er, just four hours trace of the burglars. Howev the local station and t pas later, the crooks cycled d. ste arre were promptly in the PC Vicky Russell, who helped ly the easiest bab pro investigation, said: "It was we knocked at en Wh e. don r eve house search I've t n tha answered was the door to get in, the woma strimmer she had the already complaining about stairs." the of tom tripped over at the bot
Send your pictures to mark.sutton@intentmedia.co.uk
AMR supported by Cooke race team NICOLE COOKE’S Vision 1 Racing team has announced a partnership with charity Action Medical Research. Cooke’s team will wear the logo of Action Medical Research with the strapline ‘Official Charity Partner’ on their kit. The aim is to publicise the important work undertaken by the charity, highlight awareness of its renowned cycling events and encourage fundraising for its worthy causes. The partnership was formed following discussions initiated by Cyclevox, the media and sponsorship consultancy run by Anthony McCrossan and Brian Smith. Commenting on the partnership, McCrossan said: “Cyclevox has been working on behalf of Nicole’s Vision 1 team to form long term partnerships. The instant we looked at Nicole's
well thought-out objectives and the fundraising strategy of Action Medical Research, we knew there was synergy, so we initiated meetings, which have resulted in this exciting alliance.” McCrossan also divulged details of how the partnership was going to progress through the rest of the year: “In 2009, Nicole and the team will support some of the fundraising rides and make appearances, while carrying the branding of the charity all over the world. We are proud to have brought Action Medical Research and Vision 1 Racing together.” The partnership is set to also provide links to the charity website www.action.org.uk from Vision 1 Racing. The pairing will also give fans and riders the opportunity to buy replica Vision 1 kit – with a donation from the sale being given to the worthy cause.
Limited edition Lance helmet available now GIRO has collaborated with Lance Armstrong and The Lance Armstrong Foundation to bring four new special LiveStrong cycling helmets to the UK. The launch of the model is planned for April 2009 and will be available, via Madison, shortly afterwards where sales proceeds will go toward the LAF.
The Lance Armstrong Foundation focuses on cancer prevention, access to screening and care, research and quality of life for cancer survivors. To date, the Foundation
has raised more than $260 million for the fight against cancer. The four Livestrong helmets – the Ionos (topend, 21-vent helmet as used by Armstrong), the Saros, Rift and Rodeo – are priced £159.99, £99.99, £54.99 and £29.99 respectively, with the latter being built especially for kids.
quote
unquote “The SkyCycle is a relatively tame roller coaster powered entirely by people pedalling their own carts up and down the hills and around the corners. It’d be sick to get on one of these with Lance Armstrong or Floyd Landis. I bet they could get some unsuspecting ridealong to fly out of the cart around corners.” The backcountry.com blog, February 5th “There are still 400,000 cyclists in the city through the winter in Copenhagen. Many of them fashionable, many of them funky, many who are neither. But whoever they are, they are
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Sponsored by the brands of Moore Large 01332 274252 most, if not all parts of America. How funny would it be to see some of the brakeless guys have to put brakes on and re-learn barspins with levers on their bars?” Adam22 discussing park BMX in the Olympics, TheComeUpBMX.net, February 11th
indeed urban poets on two wheels – without even knowing it.” Copenhagencyclechic blog, February 10th
Morning jog still a little dodgy – much like the photos of me in my shorts.” Boris Johnson via Twitter, February 4th
“The Giant (Express RSI) arrived with a price tag of £995. When it left us shortly after, that cost had risen to £1,300…” AtoB highlights the currency impact on bike prices
“Cycle ride in (the snow) was much easier today.
“Technically it’s illegal to ride a bike without brakes in
(Unknown trade member one): “Why don't you…
A typical Copenhagen street filled with cyclists
(muffled words) BikeBiz Carly.” (Unknown trade member two): “Yeah, I could, but I bet we’d get a slap.” Conversation overheard during the CoreBike evening Gala “The fixed wheel experience was definitely something new. I learnt a lot about how I usually ride. Like how I usually free-wheel when looking over my shoulder for approaching cars. I probably won’t be doing that again after what almost happened this morning.” Howies Brainfood Blog, February 18th
BIKEBIZ MARCH 61
OFF THE RECORD
SPOKES
IN THE SADDLE
Are you attractive? Spokesman asks whether your store is clean, tidy and female-friendly – and once inside how accommodating is your shop’s layout? MY HAIR turning from brown to grey has seen me through a few downturns. The dark days of the Heath Government, electricity cuts, strikes – it’s not that bad this time around. Strikes in the main do not happen; the Jobs for British Workers petition last month being the exception. We have electricity, food, fuel in the garages and water still running in our taps. Apart from massive IOUs that taxpayers will be still be paying after I am long gone from this planet, life is not too bad. Poor weather has never helped the population get out on bikes. The recent heavy snow across the country even stopped cars moving. Hopefully at the time of reading, the weather has become somewhat warmer. How should we pass the message to those who belong to fitness clubs, that to ride a bike is not only pounds cheaper, but the best way to lose weight and feel on top of the world? I believe some form of in-
“We need to relay to fitness club members that cycling is pounds cheaper and a great way to feel on top of the world.” store promotion would be sensible. The problem with the 'one shop' operator is the lack of innovation. Winter and spring is the time many females consider diet and exercise. A bike and scooter window display in comparison to expensive health club fees and diet products will have an impact. So stand back and take a look at your window. Does it give the shop any credit, or is it just jammed up with wheels kissing the glass? Many years ago I called on a shop in Hayling Island; every cycle on display had a card hanging from the bars. The card contained a mass of information written with extremely fine handwriting. The detailed specifications, riding characteristics and leg length were the sort of information you would find in a BMW brochure. They all finished with a funny line, which made one smile. If the shop was busy, as it often was, the waiting customer could not ignore reading the cards.
Recently featured Bobbin Bicycles of London had a great example of an attractive window display
The alternative was a London shop that hung the most expensive Koga Miyata cycles by the saddle on a scaffolding pole, with the handlebars twisted and looking like cow horns. And then they complained that they did not sell. It is good to say that times have changed. We now have modern shops with up-to-date shop fittings with no condensation running down the windows caused by the paraffin heater at the edge of the counter, where the owner would warm his bum (there were no ladies working in the shops in those days). The industry still lacks good management within shops. There always has to be an angle to get the customer into the shop, and once inside, to make the sale. There must be friendly helpful staff, maybe a stool to rest upon and a computer screen to view all your suppliers’ product. With an XT cassette costing a 'wonga', it is almost akin to selling expensive perfume. The shop interior should always be clean and fresh – is there a changing room? Is it clear or stuffed with tyres? With media interest in cycling we all need to 'up the ante' within our shops. Customer comfort, good lighting to enhance the products on display; heating is required in the winter and air con in the summer. Sounds expensive, but for a shopping experience, this is what the modern consumer expects – especially if the female customer is to be enticed more often into our shops. We need to advertise our shops as female-friendly. Now that’s a thought.
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62 BIKEBIZ MARCH
MD, All Mountain Imports What bikes do you own? My stable consists of a Zumbi F-44 titanium build 2009 team bike, another Zumbi Voodoo 2009 team and my pride and joy: an Answer Manitou FS 1994 (full XTR). I'm also in the process of building an Answer Manitou HT 1993.
EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648 Executive Editor: Carlton Reid Carlton.Reid@intentmedia.co.uk
Duncan McCann
Managing Editor: Lisa Foster Lisa.Foster@intentmedia.co.uk
What's the biggest rush achievable on a bike? There is no better feeling than hurtling down a hill with friends, then finishing up in the pub. Although we are fatter, with less hair and kids, we can still hold our own. How's business? It's an exciting time for the business at the moment as I am sponsoring a new World Cup downhill and 4X team, so Zumbi will get world-wide recognition. As it is a new company, my main focus has been on marketing to increase brand awareness for 2009. Can you tell us about your business background? I started working as a Saturday boy in my local, Chevin Cycles. Rick Peacock (the owner) is one of the bestknown characters in the trade and a true legend. From there I went on to become area manager for MMA and Moore Large. I later went on to work for BikeForce as the sales and marketing manager. After that I progressed to internal sales manager for Acorn Sports (Crabtree). Following my spell there I took some time out to live and work in the French Alps – three years in fact. Today, I'm managing director of All Mountain Imports (zumbicycles.co.uk) and a director of 4Mountains, which will have a website launched roughly as this edition of BikeBiz hits desks.
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