MCV Extra - Hottest Accessories 2014 by Biz Media Ltd

THE HOTTEST ACCESSORIES FOR CHRISTMAS 2014

CONTENTS The State of Accessories

Gaming Headsets

Disney Infinity Cases

Controllers

Xbox One Accessories

ACCESSORIES OVERVIEW

THE STATE OF ACCESSORIES Last year’s launch of the PS4 and Xbox One has provided retailers the ideal chance to stock the latest peripherals and accessories. Matthew Jarvis looks at how the market has changed over the last five years – and where it could go next IN many respects, the accessories market has evolved almost as much as the consoles over the last ten years. From memory cards to motion sensing cameras past wireless controllers, keeping up with the extra peripherals sparking consumers’ interest requires constant attention. “Five years ago, the Wii MotionPlus was the biggest selling gaming accessory,” recalls Chris Poole, senior account manager at market research firm GfK Chart-Track. “In fact, the Top Five bestselling gaming accessories that year were all Wii accessories – MotionPlus, the Wii Fit Balance Board, Wii Remote, Wheel and Nunchuk. From 2006 to date, these five accessories are the top selling ‘traditional’ (excluding toys-to-life and digital content) console gaming accessories and account for 17.1 per cent of all units (19 per cent of all revenue).” “Kinect and Move in 2010 created a big shift in the gaming accessories market,” he continues. “The original Kinect sensor’s price meant it was close to that of an individual console, so it is not too surprising it is currently the biggest-grossing gaming accessory we have on record. “Following that, 2011 saw sales of gaming headsets take off. More recently, the majority of revenue comes from digital content and non-traditional gaming

products such as Skylanders and Disney Infinity’s ‘toys-to-life’.” Neal McCann, marketing assistant at SCEE, adds that the latest generation of consoles has provided retailers a fantastic opportunity to entice consumers with new technologies and features.

The PC accessories market is probably worth £40 million per annum in the UK alone. “The birth of PS4 has shown gamers that the accessories market as a whole plays an important role in the next-gen experience,” he says. “The integration of the Share button, touch pad and light bar show how accessories have become next-gen, just like the consoles.” Meanwhile, Alan Jones, GM of accessories specialist Gioteck, tells MCV that while demand for console accessories ebbs as the hardware ages, PC extras continue to maintain their value. “The markets for PC and console accessories tend to behave in different ways,” he comments. “The console market

Friday, September 19th 2014

ACCESSORIES OVERVIEW

Colour controllers are often a popular purchase

HEADSET FOR SUCCESS The integration of streaming services and focus on online multiplayer in the PS4 and Xbox One has continued to drive one of the biggest accessory segments – headsets. “The growth in online gaming over the last five years has had an impact on how gamers like to play and a key aspect has been having the ability to communicate with their friends quickly and effectively,” comments McCann. According to the latest figures from GfK, premium console gaming headsets for the Xbox One have particularly helped to boost the gaming headset sector to its highest year-to-date share of ‘traditional’ console gaming accessories, now accounting for over a quarter (27.8 per cent) of the market.

was driven by the huge demand for motion-based Wii accessories and the strength of the install base of PS3 and Xbox 360. However, the console market is very cyclical and whilst growth was spectacular, the decline was also difficult to manage for retailers and manufacturers. Typically the accessories category will decline at 25 to 40 per cent per annum as new formats begin to emerge. “The PC market, with a smaller serious gaming community, tends to be less fashion-orientated. Whilst hardware penetration has stalled in recent years as the mass market has adopted the tablet format, the PC accessories market is still sizeable and probably worth £40 million per annum in the UK alone.”

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ACCESSORIES OVERVIEW Poole comments: “This time round more ‘online-integrated’ consoles have led to a drop in the controller attach rate. However, the cost of the controller itself is much higher. “The feeling is that gamers are playing less local co-op multiplayer and more online, so aren’t buying as many extra controllers as before.” While McCann agrees that additional controllers are seeing demand fall, he argues that new technologies and controller types are inspiring consumers to invest in up-to-date accessories. “Demand has moved away from just simply requiring an additional controller – players are looking to augment their gaming experiences,” he states. “The accessories market continues to evolve, adding value to the gaming experience. We’ve seen peaks with motion controllers and instrument accessories to complement the latest games and trends. Most recently we’re seeing consumers embrace new technologies like sharing direct to their social networks.” However, Jones believes that controllers remain a necessity for younger players. “The need for a second controller is critical to most players,” he says. “Sales of the official PS4 and Xbox One controllers have been strong since launch and old-gen pads are still selling extremely well. For PS3 and Xbox 360, the focus is on value and products that cater to the younger demographic, such as illuminated, colour or smaller-sized pads.”

This has been further bolstered by major multiplayer title launches. “Titanfall, as a huge-selling online-only multiplayer title, has no doubt fed players the need for a high-end headset for their new Xbox One,” suggests Poole. “It looks like Xbox Live users, rather than PSN gamers, are more inclined to use a headset.” Jones agrees, highlighting that budget headset models are seeing particular success. “The explosion of online multiplayer gaming has driven large sales of chat and stereo headsets, as gamers need to communicate with each other as well as enjoying a more immersive gaming experience,” he states. “The majority of sales are in the sub-£50 price point.” OUT OF CONTROLLER While headsets have seen growth, not every sector is faring as well. The trusty second controller is now becoming obsolete, as online gaming voids the need for additional devices. This effect can be seen in the falling sales of first-party controllers when compared to the previous generation. GfK reports that for the first 41 weeks from launch of the Xbox 360 versus the Xbox One, the One sold 34.8 per cent fewer controller units. Controller revenue fell by just 4.2 per cent; this is because the average selling price of the Xbox 360 controller was £29.68, while the Xbox One controller costs £43.63. Similarly, for the first 40 weeks of the PS3 versus the same period on PS4, controller unit sales are down by by 20.6 per cent while controller revenue grew by 26.5 per cent. Again, this is because the PS3 controller cost £30.15 on average, while the PS4 controller was £49.47.

THE NEXT GENERATION Clearly there’s an accessory revolution in the works, as the new console generation

Friday, September 19th 2014

ACCESSORIES OVERVIEW

Headsets are one of the biggest categories, driven by online multiplayer

content and new ways of interfacing with multimedia consoles other than a traditional joypad,” says Jones. He adds that, while certain categories may be forced to evolve to survive, the future is bright for accessories. “The transition from old-gen to new consoles is always a challenging one,” he explains. “Whilst the PS4 and Xbox One are penetrating the market very quickly, their installed bases are still relatively low when compared to the last generation. Interest in old-gen is diminishing but for the right product at the right price, sales are still strong. “We expect the overall console accessories market to grow this year by five to 10 per cent, but growth in 2015 and 2016 will be far stronger.”

Interest in old-gen is diminishing but for the right product at the right price, sales are still strong. increases the focus on communication devices and groundbreaking tech. So what’s next for the sector? “Beyond the continued importance of audio and controller products, we see opportunities in wired and wireless charging, storage devices for downloaded

Friday, September 19th 2014

HEADSETS: A4T

GAMING HEADSETS Headsets are among the most popular accessories available thanks to the popularity of online games. Here are the latest ones

4GAMERS PS4 WHITE STEREO GAMING HEADSET

4GAMERS PS4 ARCTIC CAMOUFLAGE GAMING HEADSET

This is the ﬁrst of A4T’s PlayStation range to launch in Q4. The versatile and lightweight dual format headset is ideal for gaming on the go and can quickly be disconnected from the PlayStation 4’s DualShock 4 controller and connected to the portable PlayStation Vita in order to continue gameplay on the move.

This Starter Kit launches in October to support the key software released during this period. The bundle includes an Artic Camouﬂage Stereo Gaming Headset in addition to two additional Play and Charge Cables to give gamers everything they need for their new PlayStation 4.

SRP: £24.99 Distributor: A4T Contact: 01204 369 230

SRP: £29.99 Distributor: A4T Contact: 01204 369 230

Friday, September 19th 2014

HEADSETS: A4T

4GAMERS PS3 CP-01 STEREO GAMING HEADSET

4GAMERS BT-01 ARCTIC CAMOUFLAGE BT HEADSET

The PS3 CP-01 Stereo Gaming Headset has been remastered to include two new colour options. The current black model will be joined by high gloss blue and red SKUs. With the launch of the PS4, the PS3 has made its way into the family and teen bedrooms, and the new headsets have been introduced to cater for this shift in market demographic.

The PS3 BT-01 Arctic Camouﬂage Bluetooth Headset is the ﬁnal product to join A4T’s 2014 range. Gamers can connect the headset to their console in order to chat and commentate while playing online. This will join 4Gamers’ existing range of bluetooth headsets to support key title launches this peak.

SRP: £19.99 Distributor: A4T Contact: 01204 369 230

SRP: £12.99 Distributor: A4T Contact: 01204 369 230

Friday, September 19th 2014

HEADSETS: PDP

PDP AFTERGLOW “NUR” PS4/PS3 WIRELESS HEADSET

PDP AFTERGLOW “KARGA” XBOX ONE WIRELESS HEADSET

PDP AFTERGLOW “KRAL” PS4 WIRELESS HEADSET

The new Afterglow Nur features a split cushion headband, boom-less microphone technology, two audio modes for customised sound, and a new voice cue interface that indicates audio modes and battery power. The Nur also includes the customisable Afterglow wireless transmitter and charging dock.

The Afterglow Karga headset is exclusive to Xbox One and is entirely wireless. It blends 50mm driver speakers, rounded ear cushions with back padding and a retractable noise-cancelling microphone boom. This headset also includes an auxiliary cable for mobile device compatibility.

The Afterglow Kral is a wireless headset that oﬀers an outstanding acoustic design, two custom coded audio modes, and an easy to adjust build that allows the player to control volume levels quickly and easily. It comes with a wireless USB transmitter (compatible with PS4 and PC).

SRP: £179.99 Distributor: Exertis Gem Contact: 01279 822 822

SRP: £79.99 Distributor: Exertis Gem Contact: 01279 822 822

Friday, September 19th 2014

HEADSETS: PLAYSTATION/ASTRO

PLAYSTATION WIRELESS STEREO HEADSET 2.0

ASTRO GAMING A40 + MIXAMP PRO

Thanks to this wireless headset from PlayStation, gamers can hear unseen enemies and explosions in 7.1 virtual surround sound on their PlayStation 4. The high-quality internal microphone allows communication with friends. The headset boasts a foldable design. It is also compatible with PlayStation Vita and other mobile devices.

The adjustable, over-the-ear design of the A40 is lightweight and cushioned with breathable fabric, creating comfort suitable for gaming marathons. The MixAmp Pro allows players to adjust their game-to-voice ratio and capture audio for livestreams. The headset also includes Dolby 7.1 Surround Sound.

SRP: £79.99 Distributor: CentreSoft Contact: 0121 625 3388

SRP: £199.99 Distributor: Lime Contact: 01622 845 160

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HEADSETS: ASTRO GAMING

ASTRO GAMING A40 + MIXAMP M80

ASTRO GAMING A50

ASTRO GAMING A50 HALO EDITION

This upgrade of the original A40 headset is designed to bring the Xbox One an even better audio experience. The headset is lightweight and provides long-lasting comfort so that gamers can play the way they want. The A40 delivers clear sound to allow gamers to immerse themselves in Xbox One titles.

Broadcasting using wireless Kleernet 5.8ghz technlogy, the A50 employs three varied EQ modes deigned to ﬁt gamers’ audio needs. The uni-directional microphone delivers clear communication with teammates by isolating the speaking player’s voice from any background noise in the room.

With the Halo A50 headset gamers can experience the world of Master Chief in Dolby 7.1 surround sound, without being tied down by cords. The uni-directional microphone delivers distortion-free communication with teammates. The A50 also employs three diﬀerent selectable EQ modes.

SRP: £169.99 Distributor: Lime Contact: 01622 845 160

SRP: £249.99 Distributor: Lime Contact: 01622 845 160

Friday, September 19th 2014

CASES: PDP

DISNEY INFINITY CASES The next title in Disney’s hit toys-to-life series will provide a new range of figurines. Help consumers protect their investment with these cases

PDP DISNEY INFINITY ARMOUR BAG

MARVEL SUPER HEROES POWER DISCS CAPSULE

POWER DISC PORTFOLIO

Featuring a hard plastic outer shell, this case stores and protects the Disney Inﬁnity base unit and holds over 12 Power Discs. It can also hold nine to 18 toy-to-life ﬁgures. The outside is adorned with imagery from the latest game in the series, including characters Iron Man, Hulk and Guardians of the Galaxy.

The Disney Inﬁnity: Marvel Super Heroes Power Disc Capsule provides a protective storage solution for up to 22 Power Discs. The sliding tray allows players easy access to all of the discs and features slots large enough to accommodate the Meta Discs, in order to keep things organised.

This accessory is made out of durable materials and holds up to 40 Disney Inﬁnity Power Discs. It includes perforated cards to show which discs consumers still need to collect. The outside is adorned with artwork based on characters from the game, including the Guardians of the Galaxy.

SRP: £19.99 Distributor: Exertis Gem Contact: 01279 822 822

SRP: £9.99 Distributor: Exertis Gem Contact: 01279 822 822

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CONTROLLERS: PDP/LIME

CONTROLLERS The right controller is vital for gamers wishing to remain comfortable while improving their play. Take a look at the choice on offer

PDP ROCK CANDY XBOX ONE CONTROLLERS

LIME SCUF ONE

Players can express themselves with their favourite colour Rock Candy controller. These controllers feature coloured polycarbonate shells, brilliant white accents and only the essential components players need. The controllers are oﬃcially licensed for the Xbox One and come with SmartTrack analogue stick technology.

The Scuf One combines the familiarity of the Xbox One controller with unique Scuf features and full customisation. With over four patents granted and another 12 applied for, the Scuf One is feature-rich, from the Paddle Hatch to concealed Internal Hair Trigger to the Trigger Stop mechanism and electromagnetic remapping.

SRP: £34.99 Distributor: Exertis Gem Contact: 01279 822 822

SRP: £129.99 Distributor: Lime Contact: 01622 845 161

Friday, September 19th 2014

CONTROLLERS: PLAYSTATION/A4T

SONY PLAYSTATION DUALSHOCK 4

4GAMERS PS4 COMPACT RACING WHEEL

The DualShock 4 features more precise sticks, motion sensors, an integrated speaker and touch controls. Players can capture their ﬁnest moments with a tap of the Share button. There is also a new touch pad that can work with certain games. The controller also comes with a coloured light bar that can be tracked by the PS Camera.

The PlayStation 4 Compact Racing Wheel will be supported by PS4 exclusive racing title DriveClub when it launches on October 10th. The accessory has been designed to enhance gameplay with all driving games that support tilt-to-steer control. Not only this – it is also fully compatible with all DualShock 4 controllers.

SRP: £54.99 Distributor: CentreSoft Contact: 0121 625 3388

SRP: £12.99 Distributor: A4T Contact: 01204 369 230

Friday, September 19th 2014

CONTROLLERS: A4T/IMP

4GAMERS PLAYSTATION 4 DUAL CONTROLLER STAND

IMP TRIGGER TREADZ

This desk stand securely holds DualShock 4 controllers for charging or storing between gameplay. It charges the gamepads using the included USB cable, and can hold up to two wireless controllers. The stand is covered with a smooth gloss and matte textured ﬁnish to complement the PlayStation 4.

Gaming is hard work and gamers can work up quite a sweat, which can make controller triggers slippery. Gaming accessories ﬁrm IMP is on hand with the Trigger Treadz for both the PlayStation 4 and Xbox One controllers. The Treadz are available in two types; one is made out of racing rubber and the other out of all-terrain materials.

SRP: £9.99 Distributor: A4T Contact: 01204 369 230

SRP: £4.99 Distributor: CentreSoft Contact: 0121 625 3388

Friday, September 19th 2014

CONTROLLERS: EXERTIS GEM

THRUSTMASTER 300 RS RACING WHEEL The T300 RS is the first official force feedback wheel for PlayStation and an ideal match for upcoming racing title DriveClub. The reinforced rubber grip wheel has a 1080-degree force feedback base, which provides smooth, ultraresponsive and realistic force effects. There are 13 action buttons and a D-Pad button for comprehensive driving, as well as official PlayStation buttons for instant switching and sharing access. SRP: £274.99 Distributor: Exertis Gem Contact: 01279 822 822

Friday, September 19th 2014

CONTROLLERS: EXERTIS GEM

STEELSERIES SENSEI The SteelSeries Sensei is a laser gaming mouse designed for players competing in gaming tournaments. With the SteelSeries Engine and illumination present on the design, the Sensei has a new look, both on the outside and on the inside. The Sensei retains all the features that the popular SteelSeries Xai mouse is known for, including its ambidextrous design, user proďŹ le saving and an LED panel to customise the mouse on the ďŹ&#x201A;y. SRP: Varies Distributor: Exertis Gem Contact: 01279 822 822

Friday, September 19th 2014

XBOX ONE: EXERTIS GEM

XBOX ONE Microsoft’s hit new console comes with a number of high quality official accessories. Here’s a selection

XBOX ONE SPECIAL EDITION CAMOUFLAGE STEREO HEADSET

XBOX ONE CAMO CONTROLLER

Players can immerse themselves in rich stereo sound with this headset. It features a modern camouﬂage pattern and military look. Gamers are able to adjust audio levels without taking their hands oﬀ the controller. A unidirectional microphone is included for clear voice capture and a full-range audio spectrum.

This controller features a modern camouﬂage pattern and military look. Impulse triggers deliver ﬁngertip vibration feedback, so players can feel in-game jolts and crashes. The controller also includes redesigned thumbsticks and D-pad enhancements for greater precision and comfort.

SRP: £69.99 Distributor: Exertis Gem Contact: 01279 822 822

SRP: £49.99 Distributor: Exertis Gem Contact: 01279 822 822

Friday, September 19th 2014