MCV@gamescom August 17th 2016 Day One by Biz Media Ltd

@ WEDNESDAY, AUGUST 17TH 2016 DAY ONE

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©2016 Ubisoft Entertainment. All Rights Reserved. Watch Dogs, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. “2“ and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc. “Ø“ is a trademark of the same company. Xbox, Xbox One, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

@ WEDNESDAY, AUGUST 17TH DAY ONE

Xbox bets on FIFA 17 to transform European sales Microsoft says new ‘S’ console has boosted sales across Europe by Christopher Dring THE 1TB and 500GB Xbox One S consoles will launch next month, with a free download of FIFA 17. Both bundles will hit shelves on September 22nd, that’s a week before FIFA is officially out. Fans will be able to play the game early via a one-month free trial to EA Access. The 1TB SKU will cost £299 with the 500GB model set at £249. It follows the launch of the 2TB Xbox One S, which has sold out across Europe. “According to NPD, we were the No.1 selling console in the US during July, which was great news,” Xbox marketing boss, Aaron Greenberg told us.

“Last week in the UK, we were also the No.1 console. So we have seen some really nice momentum post-E3. We have seen similar momentum across Europe, frankly, some really great sales.” He continued: “FIFA is the No.1 title across Europe, which is why we have a multi-year partnership with EA. This new Xbox, FIFA 17, the extra content that

adds a tonne of value, the ability to play it seven days earlier... that is a massive differentiator for FIFA fans, and for people looking to decide which console to buy - there are still millions and millions of people across Europe that haven’t bought a next-gen console yet. We believe this will help us drive share gains in those key markets.”

NEWS

Microsoft: ‘There are over 139m PC gamers in Europe’ Platform holder guns for our massive PC user-base O Halo Wars 2 is almost ‘PC first’ by Christopher Dring XBOX is heavily promoting Windows 10 at Gamescom this week in a bid to win over some of Europe’s 139m PC gamers. The firm is showcasing some of its biggest PC titles at the show, including Halo Wars 2 – which marketing chief Aaron Greenberg describes as ‘almost PC-first’. The company also announced that Xbox Game Preview – currently only available on Xbox One – will come to Windows 10 later this year. The programme is similar to Steam Early Access, with studios able to let gamers play titles before they’re completed. The first game to use Windows 10 Preview is Rockfish Games’ Everspace. “We see Gamescom as a really big PC show, so it’s great going out there,”

Everspace will be the ﬁrst title to use Windows 10 Preview

We’re bringing great triple-A titles that have traditionally been on console to PC. Aaron Greenberg, Xbox

Greenberg told MCV @ Gamescom. “There are over 139m PC gamers in Europe, so you will see us showing a lot of our top franchises on PC. That is the great benefit of Windows 10 gaming, because we can showcase what 4K looks like today for people that have those high-end PCs.” The move is seen as a way for Microsoft to expand its software user base, despite falling behind PlayStation in the latest console battle. Wednesday, August 17th 2016

NEWS

‘BEAM WILL ATTRACT NEW VIEWERS TO LIVE-STREAMING’

Microsoft expects Halo Wars 2 to introduce a lot of PC gamers to its ﬂagship franchise

“We really want to take our titles to as many gamers as possible,” Greenberg added. “We’re bringing great triple-A titles that have traditionally been on the console to the PC, letting people play ReCore or Gears of War 4 or Forza Horizon 3 – that’s a lot of great content. “We also know that PC gamers have different preferences, so we’re also going to be there with titles like Halo Wars 2 as an action real-time strategy Wednesday, August 17th 2016

game – a genre that has done very well on the PC. We think of a title like that as almost PC-first for us. We can bring a lot of new fans to that franchise because it will be on PC.” In terms of Xbox Game Preview, he continued: “To let gamers play and give feedback is extremely helpful for indie developers. “What we’re doing around the whole network between Xbox One and Windows 10, we can now do that with our Game Preview titles.” 05

Microsoft’s acquisition of Beam can bring in more gamers to live-streaming, says marketing boss Aaron Greenberg. The live-streaming platform allows gamers to play alongside streamers. It is a competitor to Twitch, YouTube and Facebook Live. “What is innovative about Beam is it gives viewers the ability to watch and also play along with their favourite streamers in real time,” Greenberg said. “It is a small team that has created something really unique. They have won a number of awards and it has just been really, really fun to get to work with them. “What we like about it is that it moves traditional game streaming from a passive experience into a more, interactive, realtime participation. “We think that has the ability to bring in more people, and so we are excited to add them to the family, and do more things with them across Xbox Live.”

NEWS

Nordic Games: ’THQ put us on the map’ CEO says THQ acquisition made Nordic an international player like: ‘Who the fuck is Nordic Games?’ – no-one had ever heard of us,” Wingefors said. “Suddenly, there was a lot of interest in us and it transformed the entire business into something else. “Before, we were a European player, not an international one. We’re a small player compared to the big guys. But we have some good ambition for the future.”

by Alex Calvin BUYING THQ IP has completely transformed Nordic Games forever, says CEO Lars Wingefors. The firm – now named THQ Nordic – acquired a number of THQ assets including DarkSiders, MX vs ATV and Red Faction in 2013. “The day we announced our acquisitions from THQ, there were a few headlines

Overcooked coming to retail this Christmas by Christopher Dring HIGHLY-RATED cooking sim, Overcooked, will receive a boxed release, MCV @ Gamescom can reveal. It was made by two-person studio Ghost Town and is a co-op cooking title where players must satisfy diners in a series of unusual kitchens. It was released earlier this month digitally by Team17, and this Christmas it will Wednesday, August 17th 2016

come in a box via Sold Out on PS4 and Xbox One. The ‘Gourmet Edition’ will also include six brand new levels. “The reception to Overcooked has been phenomenal,” said Team17 MD Debbie Bestwick. “That’s why we knew we had to bring Overcooked to a wider audience as a boxed special edition. This is exactly the type of indie game retail should be supporting.” 07

NEWS

Take-Two, Capcom and Ubisoft praise Project Scorpio and Neo Bosses say more powerful hardware is good for devs and consumers

(Above from left to right): Capcom’s Molant, Ubisoft’s Corre and Take-Two’s Zelnick

by Christopher Dring THERE are ‘no negatives’ to PlayStation Neo and Microsoft’s Project Scorpio, say leading publisher bosses. Speaking to MCV @ Gamescom, Strauss Zelnick from Take-Two, Ubisoft’s Alain Corre and Capcom’s Antoine Molant insist that far from splitting the fan base, the updated machines will only boost the console sector for everyone. Neo is the codename of Sony’s more powerful PlayStation 4, while Scorpio – which was announced at E3 and is due in late 2017 – is a much-improved

Xbox One. “It is definitely not difficult because of backwards compatibility, so the fact that we can do more in-depth, exciting, faster, better, cooler stuff is great. So there are no negatives,” said Take-Two CEO Zelnick. Capcom’s European marketing director Molant agreed: “It makes sense from both a business perspective and a consumer perspective. It is very expensive for hardware manufacturers to come up with completely new consoles each time, and the same with publishers because they have to adapt. [These machines] give the 08

consumer more choice in terms of what they want, how much they want to spend - you could go for an expensive, updated, VR-ready, 4K console, or you can get a cheaper older model, which might attract younger or casual users.” It’s also something that’s excited Ubisoft’s developers. “Our teams are very excited as there is more memory, more teraflops, and they can express themselves more and do bigger and nicer gamers,” said Ubisoft Europe chief Corre. “The rhythm of novelties and news has boosted our market for the last 20 years, and it is Wednesday, August 17th 2016

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KOELNMESSE INTERVIEW INTERVIEW

‘Com on in Koelnmesse’s project manager Tim Endres tells MCV @ Gamescom about what we can expect from this week’s festivities What are Gamescom’s strengths this year? The event programme offers fantastic highlights. In Hall 10.1, the Gamescom award for best products at the show will be handed out on-stage. In Hall 5.1, indoor events such as Lasergame or the RC Drift Games will take place, and for the first time this year on P8 [outdoor area behind Hall 8], Red Bull will impress the spectators with the F-Fighters FMX Show. A target group-specific programme is available for families in the Family and Friends area (Hall 10.2). Gamescom campus will provide infotainment (Hall 10.2), and those who want to inform themselves about career opportunities in the industry are at exactly the right place with the Jobs and Career Fair (Hall 10.2). . What has changed compared to last year’s edition? As in 2015, Gamescom is covering 193,000 square metres. For the first time, in addition to Activision and EA, further exhibitors will be moving Wednesday, August 17th 2016

into Hall 4.1, including Digital River, Nordic Games and Sandbox. This underlines the position of Gamescom as Europe’s leading business platform for the games industry. The fan shop area is additionally in Hall 5.2 this year. What would you like Gamescom to become? We are more than a trade fair; we’re a joint experience and an international industry meeting point. We will continue to expand upon this and work to formulate new concepts for making Gamescom even more attractive to everyone. 11

Project manager Tim Endres says Gamescom is ‘Europe’s leading business platform for the games industry’

INTERNATIONAL

Territory Report: Italy The Italian industry has seen growth from all segments in 2015. Marie Dealessandri investigates this healthy market and its expanding development scene

Population 59,801,000 Capital City Rome Currency Euro

THE Italian video games market is one of the healthiest in Europe, with a 6.9 per cent growth in 2015 compared to 2014. It reached a turnover of almost €1bn (£0.84bn), according the latest study by the AESVI (the Italian Games Industry Association) and GfK Italy. All areas of the industry saw growth last year, with software sales increasing six per cent, consoles rising 8.7 per cent and accessories gaining seven per cent. Physical sales remain the key segment of the market, representing 59.8 per cent of sales volume. But digital gaming is expanding rapidly and gained 21.6 per cent in 2015, the AESVI points out. It now represents 38.5 per cent of the market and a turnover of over €200m (£167m). In 2015, there were over 25m gamers in Italy – that is about 49 per cent of the Italian population over the age of 14. The market is perfectly divided between men (50 per cent) and women (50 per cent). “Today, the Italian games industry is quite active, vibrant and diverse,” 12

Thalita Malagò, secretary general at the AESVI, told MCV @ Gamescom. “Looking forward, we are confident in seeing significant growth for Italy’s development scene thanks to major studios’ plans to expand, the rise of startups and new university courses. What speaks in favour of Italian developers is a fine combination of technical competence and creativity, which already defines the ‘Made in Italy’ brand in many other fields of excellence such as fashion and design.” MADE IN ITALY Italy is the home of well-known indie IPs, such as Ovosonico’s Murasaki Baby, Storm in a Teacup’s N.E.R.O, MixedBag’s Futuridium and LKA’s The Town of Light. And that’s without mentioning triple-A studios such as Milestone, which developed famous racing titles such as the MotoGP and Ride franchises, as well as Sebastien Loeb Rally Evo and Valentino Rossi: The Game. “The Italian Government has hardly ever given any form of Wednesday, August 17th 2016

INTERNATIONAL

The Italian games industry had a turnover of around €1bn in 2015

tax relief to support the gaming industry, but now things are changing. This is thanks to AESVI’s continued efforts, plus the growing interest in gaming as a cultural medium and a business in its own right,” says Giovanni Bazzoni, CEO at Digital Tales, a studio mostly known for developing adventure and racing titles. The Italian government just announced the creation of an investment fund and a tax credit in favour of developers (more about that in Friday’s edition). This should boost the Italian development community, which remains relatively small and young. “We are definitely proud and honoured to be part of the Italian Wednesday, August 17th 2016

video games industry,” says Andrea Postiglione, CEO at publisher Mangatar. “These are interesting times, where skills, culture, talent and Italian creativity perfectly match the opportunities this field can offer. “Therefore, we can experiment a lot, be incredibly competitive and innovative, and win over gamers and businesses ready to embrace a new dimension of entertainment.” For Italian developers and publishers alike, the place to be every year is the Milan Games Week, which is the most important video games show in the country. The event broke a record in 2015, when over 120,000 visitors and 500 journalists attended. 13

ESPORTS INVESTIGATION

@GAMESCOM SPECIAL INVESTIGATION

Does eSports need regulation? As pro-gaming gets bigger, so does the risk of corruption and cheating. Alex Calvin investigates whether the Wild West of eSports needs a sheriff

(Top to bottom) Sheridans’ Nixon, ESIC’s Smith and Gﬁnity’s Upton

s the prize money in eSports grows, so does the pressure and desire to win. To this end, we’ve seen reports of players using drugs such as ADHD medication Ritalin to aid focus, or utilising software to hamper their opponents. Thus the question of whether pro-gaming requires regulation has arisen. Various bodies have been founded in order to keep an eye on the eSports scene, including World eSports Council, the World eSports Association and, recently, eSports Integrity Coalition. Meanwhile, government organisations like the UK Gambling Commission and the DCMS are looking into the sector in the UK. In Korea, where pro-gaming is almost the country’s national sport, the sector is looked after by KeSPA – an organisation with strong ties to the region’s government and police. “eSports needs regulation in a very specific way,” says eSports Integrity Coalition’s (ESIC) integrity commissioner Ian Smith. “I don’t believe that eSports needs

governance in the broad sense of a FIFA-type organisation. eSports doesn’t work that way. It’s more akin to an Olympics because it involves 20 different sports. There’s no crossover between CounterStrike and League of Legends, yet they fall under the same banner. “What eSports does need is regulation in certain, specific areas. For example, it should try to address things like child protection because we have a lot of young participants. But what ESIC is focused on is integrity. In particular, we’re very focused on cheating. There’s ‘cheating to win’, using software or hampering your opponent with online attacks, or doping – ways of trying to win unfairly. There’s also ‘cheating to lose’, match fixing and betting fraud, which is the danger that eSports has not properly confronted and is not adequately geared up to deal with.” What’s more, he says, lack of regulation is deterring sponsors: “eSports’ demographic and numbers indicate that it should

Wednesday, August 17th 2016

ESPORTS INVESTIGATION have 30 and 40 per cent nonendemic sponsors, the likes of Emirates, Coke, Toyota, Visa, Mastercard, AMEX and so on. “But eSports has less than five per cent. The biggest reason for this is a complete lack of regulation, in particular, around integrity issues. Major sponsors have been stung by scandals, like FIFA, in the past.“ DRUGS DON’T WORK Gambling and drugs are the two areas that Andrew Nixon, partner at law firm Sheridans, identifies as big potential issues. “Integrity is a key part of any industry, in particular one in which betting markets exist,” he says. “By next year it is anticipated that all major bookmakers will offer markets on pro-gaming events – that creates

commercial opportunities, but it opens the industry up to the risk of match manipulation. “Another area is doping: it is different in eSports compared with traditional sports, with the issues revolving around psycho stimulants and relaxants rather than physical enhancers, but it is an issue that needs to be regulated.” However, Peter Lewin, an associate at law firm Purewal and Partners, believes some of these problems have been exaggerated: “In some form, on certain issues, eSports probably does require regulation. While anti-doping and match-fixing are often flagged by the media as two of the key areas requiring regulation, there’s little evidence that either of these are actually systemic problems within

ESL One in Cologne was one of the ﬁrst eSports events to work with antidoping organisations

Wednesday, August 17th 2016

Purewal and Partners’ Lewin (top) and ESL UK’s Laurie (above)

ESPORTS INVESTIGATION

Having regulation in the eSports sector may help attract big mainstream sponsors

the industry. Other areas that are actually more at the forefront of recent eSports problems include player protections, tournament organisation and visa issues.” WATCH YOURSELF Spike Laurie, the boss of progaming league ESL, agrees that eSports needs to be monitored, but not by an outside force. He believes that the industry is already doing a good job of keeping its house clean. “The industry is setting best practice and that’s really important because in this instance, a handsoff approach is working in terms of regulation,” he says. “The industry is self-regulating and doing what’s best for eSports and what’s best for the players.” Gfinity CEO Neville Upton agrees: “We have our Gfinity Code of Conduct. We have very high standards and rigorous checks with our online anti-cheat systems. We have over 100 admins and they 16

are very well trained so they can properly adjudicate on games. At the moment we’re just building our own standards. We’d like to share those with other tournament operators.” The fact that the industry is growing up and approaching things with a greater deal of professionalism is something that Purewal’s Lewin is keen to highlight. “While eSports regulation is a worthwhile topic of discussion, it’s important not to forget the massive leaps that the industry has made in terms of professionalisation,” he concludes. “We now have eSports appearing on places like ESPN, we have larger tournaments, prize pools and player salaries, there has been an influx of nonendemic investment both in terms of sponsors and team owners, and an increase in the involvement of traditional business advisers. “Although there is room for improvement, there’s certainly already a lot to celebrate.” Wednesday, August 17th 2016

COMPANY PROFILE DC GAMES GROUP

The gate to Iran’s gaming market DC is a distributor, retailer and a localisation provider in Iran. Manager Babak Bahizad tells us more about the firm DC GAMES GROUP is the trading name of Gorouh Doostan Rayaneh Narmafzar Company (LTD), a privately owned company established in Tehran, Iran in 2007. DC Games Group is seen as a pioneer in the game industry in Iran. Our core strength lies in our 20 years of experience of the Iranian market, combined with effective sales strategies and strong attention to the needs of the market. THE IRANIAN PIONEER DC is a leading distributor of consoles, gaming accessories and video games in Iran. We supply all cities of Iran and have over 500 customers, including wholesalers, shops and individuals around the country. Thanks to a wide distribution network, we can distribute titles in the Iranian market both physically and digitally. Alongside the wholesale activity, we also have a store in Tehran and an online shop for retail. DC is constantly looking for new partners and

suppliers to import and distribute video games, consoles and gaming accessories from all around the world in Iran. DC Games Group also provides professional localisation services in Farsi, to help publishers by using native gamers for voiceover recording, marketing consulting and advertising. The company can even provide art design or modification, which products may need so they become suitable for Iran’s culture. On top of these, we are also available as a business partner to invest on localising triple-A games in Farsi. We can be your gate to Iran’s gaming market. 18

WHAT DOES DC GAMES GROUP DISTRIBUTE? • Consoles: Sony PlayStation 4, Microsoft Xbox One/360 • Official accessories by Microsoft, Sony and Nintendo • PS4, Xbox One, 3DS and Wii U games • Selling game codes and gift cards (Xbox Live, PSN, Steam, iTunes, EA Access) • Selling original packages or serial numbers for online PC games • Officially licensed or third party gaming accessories • Action figures and statues, wallets, key chains, collectible items • VR headsets

Wednesday, August 17th 2016

MERCHANDISE

Meet us at Gamescom, Hall 2.1, B-020 17thâ&#x20AC;&#x201C;19th August 2016

INSIGHT LUCID SOUND

Grown up gaming audio Big Boy PR’s Alex Verrey explains why his client Lucid Sound wants to bring gaming headsets into the 21st century FROM a man with fifteen years’ experience in gaming hardware PR, I find it curious how peripheral design seems eternally stuck in the 1990s. Let me explain: gaming has never been more mainstream. Modern technology has turned most of the planet into owners of powerful gaming devices via smartphones. Why then are we still designing gaming headphones that look like they belong in a direct-to-TV sci-fi movie? BLAST FROM THE PAST Our modern gaming devices are aesthetically beautiful, designed to seamlessly blend in with daily lives, but if I want to wear a quality set of gaming headphones, I’m forced to look like a reject from Tron. With flashing lights, slabs of plastic in-line remotes and made up audio technologies that your average eight-yearold would see through, the design of most gaming headphones is demeaning enough, but for too long

the consumer has been forced to accept sub-par audio quality in exchange for the convenience of using their cans with a gaming console. Little thought is put into how gamers actually

Why are we still designing headsets that look like they belong in sci-fi films? interact with their devices, let alone concentrate on delivering a well-tuned and rounded audio experience. Don’t get me wrong, there are exceptions of course, nor 20

am I blind to the truth that the more outlandish designs do have a committed audience. But generally gaming headphones appear to be created by committee; manufactured to hit a price point and designed by those who think they understand what will appeal to a gamer without ever realising that most of us just want an attractively designed, practical product which fits in with our daily life. It sounds simple doesn’t it? I have a point to my minor rant, of course, and should you agree with me, I politely invite you to visit Lucidsound. com, where you’ll find gaming headsets (like the LS-30, above) for those who don’t do gaming headsets. Wednesday, August 17th 2016

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OMNYEX INTERVIEW

Omnyex’s foray into digital Business development manager Paul Collins tells MCV @ Gamescom about the trends boosting Omnyex’s business Tell us about Omnyex for those who are unfamiliar with your work. We’re a leading independent company specialising in digital media, with a global reach – our HQ is based in Dubai, but we have offices around the world. This helps us to maintain strong relationships with the most influential online retailers, publishers and other key industry figures. We focus on businessto-business and wholesale distribution, emphasising the importance of secure delivery and market-leading prices. That’s us in a nutshell. What successes have you seen recently? As digital downloads continue to grow, clients want the reassurance of safe, secure delivery and competitive prices. With this in mind, we’ve seen interest in both triple-A and independent titles increase within the past year. VR is obviously the next big trend in gaming, so we’re looking into our options there. It’s never been more exciting Wednesday, August 17th 2016

to be a gamer – we’re moving deeper and deeper into living games, rather than just playing them.

We’re moving deeper and deeper into living games rather than just playing them. What are you highlighting at Gamescom this year? We’ll be looking to forge great working relationships with new publishers and explore fresh possibilities, to help diversify our services. Gamescom is a fantastic 23

place to meet people from across the industry, and there’s always a great atmosphere. What are the biggest trends affecting you? Digital media sales have increased as buyers discover the advantages of streaming and downloading, so this is definitely a trend that’s working for us as wholesale distributors. This has evened the playing field for independent developers, too: independent games are easier to make than ever today, and because they’re cheaper to produce, players get to explore innovative games at bargain prices. Omnyex can be found in Hall 2.1 at Booth B026.

COMPANY PROFILE NOVOBOX

Thinking outside of the box Novobox CEO Jean Noel outlines what innovations the box-focused merchandise company can offer publishers NOVOBOX is a packaging and merchandising company with offices in France, Germany, USA, China, Serbia and Australia. In the last few years, Novobox has launched Futurepak special editions with sound for titles such as Capcomâ&#x20AC;&#x2122;s Resident Evil and The Crew for Ubisoft. These are metal cases with flat openings. We started producing Futurepaks in Europe two years ago, and now the lead times are much shorter. Moreover, our patented Futurepak features 3D embossing, a very unique feature that has been used by Sega in the UK for Total War: Warhammer and by Warner Bros for Mad Max last September. THE NEXT BIG THING We are very focused on innovation and are currently releasing Futurepak special editions with lenticular printing and a liquid pouch on the top of the box. Some retailers have seen sales increases from this. Recently, we launched

digital printing on metal cases to make special limited edition press kits. These are only produced in rounds of 100 to 500 units. We can even number them. This offering has attracted

We are always looking for solutions for our clients. a few big clients like Activision, with whom we are working with for Destiny and Call of Duty in Australia and New Zealand. Our range also includes cloth map and metal poster manufacturing, which we 24

produced for Bandai Namco and Ubisoft. Artbooks and figurines are now a big part of our business and we have attracted a few clients like Focus, Astragon and Bandai Namco from this. We also offer high quality wooden boxes, keyholders, figurines, mugs, bracelets and all sorts of goodies. We have also gathered a great deal of experience sourcing from China, and our local office in Dongguan has helped achieve high quality, consistent and on time deliveries. We are consistently looking for innovative solutions for our clients. Novobox can be found in Hall 3.2 at Booth D017j Wednesday, August 17th 2016

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EXHIBITOR GUIDE

WHO’S WHERE? There are a huge number of companies at this year’s show. MCV @ Gamescom has compiled a guide on where to find everybody

COMPANY 12 Hit Combo! S.A.S. 1C Publishing EU s.r.o. 2wegames 2x2 Games (Dvaput DVA d.o.o.) 37 Interactive Entertainment (Shanghai) Technology 3drudder 4-Real Intermedia GmbH 505 Games 505 Games Ltd. 5C Alliance Holding B.V. 6Waves Inc. Abysse Corp Acronis Germany GmbH Activision Blizzard Deutschland GmbH AD VERBUM Ltd. ad2games GmbH

Wednesday, August 17th 2016

HALL BOOTH NO. 3.2 2.1 4.1 4.1 2.1 3.2 2.1 3.2 3.2 4.1 4.1 2.1 2.1 4.1 2.1 2.1

YOU can ﬁnd the maps for these business halls on the below pages: Page 28 Page 34 Page 38

COMPANY

A009a D021 D024b E026 A023b C017h C024 C017b C015/D014 A023 A021a A034 B012/A011 A020 D024 D010

AdColony ADIA Entertainment Ltd. admitad GmbH Adyen GmbH Aeria Games GmbH Aerosoft GmbH AESVI Aiara Co., Ltd. ak tronic Software & Services GmbH Akalink Elektronik Ticaret ve Bilisim Hizmetleri Altagram GmbH AMD International Sales & Service LTD. Amiqus Limited Amplitude Studios AMS Neue Medien GmbH Anakan GmbH

Hall 2.1 and 2.2 Hall 3.2 and Hall 4.1 Hall 4.2

HALL BOOTH NO. 4.1 2.1 2.1 2.2 2.2 2.1 3.2 3.2 2.1 2.1 2.2 2.2 3.2 2.2 2.1 2.1

B022 A026g D007 C028 D029 C024 A025 B021/D022 C014 B013 B028 B030/C031 A040/B041 C015/D014 A035 B012/A011 C024

EXHIBITOR GUIDE HALL 2.1

Wednesday, August 17th 2016

EXHIBITOR GUIDE HALL 2.2

Wednesday, August 17th 2016

EXHIBITOR GUIDE COMPANY Anantarupa Studios Anshar Studios S.A. Antec Europe B.V. Anu Game Studio Anuman Interactive SA AOC International (Europe) B.V Aone Games spa Apocalypse Hunters sprl App Annie Europe Limited Application Systems Heidelberg Software GmbH AppLift GmbH Ar-Fer arte ferro s.r.l. Arcane Circus ARESON Technology Corp. Artefacts Studio articy Software GmbH & Co.KG Artoncode Indonesia, PT. Aruba Events GmbH astragon Entertainment GmbH Astro Gaming AT Games Atomicom Limited Autodesk GmbH Avanquest Deutschland GmbH Awesome Games Studio Sp. z o.o. Badland Games SL BAFTA Bandai Namco Entertainment Germany GmbH Barog Limited Bearhands Bothe Grienig UG Bee7000 Limited Beiten Burkhardt Rechtsanwaltgesellschaft mbH Below The Game S.A.S. BenQ Deutschland GmbH Beta Service GmbH Bethesda Softworks Zenimax Germany GmbH Big Dream Ventures BV Bigmoon Entertainment, LTD. Bigpoint GmbH Bind Bioworld Europe BV

HALL BOOTH NO. 4.1 4.1 2.2 3.2 2.1 2.2 3.2 3.2 2.2 3.2 2.1 2.1 3.2 4.1 3.2 2.2 4.1 3.2 2.1 2.1 4.1 3.2 3.2 2.1 4.1 3.2 3.2 2.1 3.2 2.2 3.2 2.2 3.2 2.2 2.2 2.2 2.1 4.1 2.1 3.2 2.2

COMPANY

D023 B026 D045/C042 A016 E027 A040/B041 B007 A018 B030/C031 C010/B011 B024a C031 D018 C023a D017a B031/A030 D023 A030 A033 A020 B026 C015/D014 C015/D014 B018 B026 B020 C015/D014 B010 C011/C010 C015/D014 B030/C031 C015/D014 D034 A009 D045/C042 B032 C021/B020 C026 C030 C016/B015 A020 A021

B024a A009 C015/D014 A012 D017e B021/D022 B030/C031 B026 B030/C031 B012/A011 A021 B026/ D030

HALL 4.1 BOOTH N0. B026/D030 CDP.pl is a Polish retail distributor, e-commerce platform and indie games publisher. Contact Michal Gembicki at michal.gembicki@cdp.pl for more information. Charlie Oscar Lima Tango Interactive Entertainment Chimera Entertainment GmbH CI Games S.A. Clan of the Cloud CLD Distribution Click Entertainment Ltd

2.1 2.1 4.2 2.1 2.1 2.1

C034 C024 A040/B041 D017d B031 B020

CLICK ENTERTAINMENT HALL 2.1 BOOTH N0. B020 Click Entertainment is an award winning distributor of video games, consoles and accessories. We hold over 500,000 units in stock at all times, we ship worldwide and we cover all major manufacturers and publishers. We are always looking for new partners - customers and suppliers. Please visit our booth to arrange a meeting or visit www.click-entertainment.com. CLO Virtual Fashion Inc. Clockstone Softwareentwicklung GmbH Codalyn CodesWholesale.com (Summanus Ltd.) Colombia Games

HALL 2.2 BOOTH N0. A021 Design, quality, innovation and passion have to be there in abundance for something to pass our CEO’s watchful eye. The same principles that existed on the first day of the business, which started 20 years ago, are still our core aims. Brand extension collections driven by a belief in excellence. That’s Bioworld Europe’s DNA. 2.2 3.2 3.2 3.2 4.1 2.1 3.2 2.1

2.1 3.2 3.2 3.2 3.2 3.2 2.2 4.1 2.2 2.1 2.1 4.1

CDP.PL

BIOWORLD EUROPE

BIU Black Cell OG Black Forest Games GmbH Blacknut BLC Games Co., Ltd. Blindflug Studios Ltd BlitWorks, S.L. BoaCompra UOL

HALL BOOTH NO.

BrainSport Entertainment Corp. Brainz Bundle Stars Busch Entertainment Media GmbH Business France Agence Francaise Caketherapy co., ltd Capcom Entertainment Germany GmbH Carbon Studio SP. Z O.O. Cash Payment Solutions GmbH CCP hf CD Projekt S.A. CDP.PL Sp. z o. o.

4.1 3.2 3.2 2.1 3.2

B028 A010 D018 A012 A009

CORE DESIGN UK

Core Design provides high quality game art production services. Our team, having had the pleasure of working on great products including Halo, Eve Online, Fable, Battlefield, Transformers and many more, offer our experience and quality work to you as a professional, credible and cost effective service provider. We are looking to meet developers who are looking to scale up their art. Get in touch at info@cored.uk.

B031/A030 A010 C010/B011 D017c D024a E021/D022 B020 A024

Wednesday, August 17th 2016

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

Computec Media GmbH Conectys Serv Telecom SRL Consulate of Canada (Munich) COO Leogaming Cool Games Cosmocover SARL Cosmocover SARL Cosmogonia Caotica SAPI de CV Cowana GmbH Creative Distribution Ltd. Reef Entertainment Ltd. Creative Europe Desk NRW Creative Mobile OÜ CremaGames SL Croatian Chamber of Economy Croteam/ABEST d.o.o. Crytek GmbH CtrlMovie AG Cubic Motion Curious Craft Curse, Inc. Curve Digital CyberLink Corp. D A E Games Co., Ltd. Dacuda AG DAE Studios NV DaoPay GmbH DascuMaru Datascope Recruitment Limited Daum Games Europe B.V. DCMN GmbH Deck 13 Interactive GmbH Deep Silver (A division of Koch Media GmbH) Delasocial GmbH Delirium Studios Evolution S.L. Delixia Ltd. deltaDNA Ltd Digital Games Research Center (DIREC) Digital River Digital Tales S.r.l. Digitalna Avantura d.o.o. Reboot Digitoy Games Digitoy Interaktif Teknolojileri LTD STI Dirección General de Relaciones Económicas Internacionales DontNod Entertainment DonkeyCat GmbH Draw & Code Ltd Dutch Games Association Dutch Games Association DXRacer Marketing Europe AB ECAL-Ecole Cantonale d’Art de Lausanne ECommPay Edge Case Games, Ltd. Electronic Arts GmbH Elektraglide Ltd (T/A Polystream) Elgato Systems GmbH Elm Europe Enarxis Dynamic Media Ltd. Engage.NRW c/o Mülheim&Business GmbH Entermate Co., Ltd. EntryMedia Sp. z.o.o. Sp.k. Entermate Epay

2.2 4.1 3.2 4.1 3.2 2.2 4.1 3.2 2.2 2.1 3.2 2.1 3.2 4.1 4.1 2.1 4.1 3.2 3.2 2.2 3.2 4.1 03 04 3.2 3.2 3.2 3.2 2.1 2.1 2.1 4.2 2.1 3.2 2.2 3.2 3.2 2.1 3.2 4.1 3.2 3.2 3.2 3.2 3.2 3.2 3.2 2.1 4.1 2.2 3.2 4.1 3.2 3.2 2.1 2.1 3.2 4.1 2.1 4.1 2.2

COMPANY

D034 E024a B018a A024 D018 D024 C032 A017 B030/C031 D013 B015/C014 C024 B020 E026 E026 B011/C012 E021/D022 C015/D014 A018 D023b C015/D014 B024a B021/D022 E021/D022 A018 A010 A018 C015 D014 D019 C026b C024 A040/A051/B041 B012 /A011 B020 D -03 C015 D014 A016 D046 A025 E026 D012a B007 D017b A010 C015/D014 C019 D018 D052 E021/D022 D032 C015/D014 A010 C015/D014 B010 A011 D030 A010a B015/C014 E025c C015 E023a D037

HALL BOOTH NO.

Epic Games, Inc. - Unreal Engine EpicGear ESET Deutschland GmbH European Games Group AG Events for Games EXIT GAMES GmbH Exordium Games Exozet Potsdam GmbH Experimental Game GmbH EZ Games Distribution, Inc. F+F Distribution GmbH Facebook Fanafzar FDG Entertainment GmbH & Co KG Film und Medienstiftung NRW GmbH First WISE Media GmbH Speedlink Fishing Cactus Flashpoint AG Flazm Interactive Entertainment UAB Focus Home Interactive Forge Reply SRL Frame Bilgisayar Mühendislik Tic. A. S. Freaks 4U Gaming GmbH Frontier Development PLC Frozen Vision Funigloo Co. Ltd. G-CORE Labs SA G&L Geißendörfer & Leschinsky GmbH G2A.com Limited Gaijin Network Ltd. GAME Bundesverband der deutschen Games-Branche Game Developers Conference UBM Gameforge 4D GmbH Gameloft GmbH GamePho Gamepires (Pandora Studio d.o.o.) Gamer Network GameRefinery Ltd. Games Capital Berlin-Brandeburg Games for Families Games London GameSessions (Tangentix Ltd) Gamesparks Ltd. gamespipe GmbH GAMEVIL Europe GmbH gamigo Advertising GmbH Gaming-Aid e.V. Gamious B.V. Gaya Entertainment GmbH Gazillion Entertainment Generalkonsulat der Rep. Polen Abt. Gerceklik Teknoloji Sanayi Yazilim Reklam Prod. GG OYUN BILISIM YAZILIM VE PAZARLAMA A.S Giants Software Entertainment GMBH Giants Software GmbH GIGA-BYTE TECHNOLOGY CO., LTD. Glass Egg Digital Media Global Collect Services B.V. GlobalStep LLC Glowfish Interactive VOF GOG Limited

2.2 2.2 2.1 2.2 4.1 3.2 4.1 2.2 2.2 2.1 3.2 4.2 3.2 3.2 3.2 2.2 3.2 4.2 2.1 3.2 3.2 3.2 2.2 2.2 3.2 3.2 2.2 2.2 2.1 2.1 2.1 4.1 2.2 2.2 3.2 4.1 2.1 3.2 2.2 2.1 3.2 3.2 3.2 3.2 2.2 3.2 2.2 3.2 4.2 4.1 4.1 3.2 3.2 2.2 2.1 2.2 2.1 2.2 3.2 3.2 2.1

C022b A040/B041 B012/A011 B031/A030 C027 A015/B014 E026 B030/C031 B030/C031 C026a B010/A011 C052 A016 B010/A011 B015/C014 B023/A022 A018 C020 C034 D016a A025 D010a/C011a A040/B041 B030/C031 A020 B021/D022 D045/C042 A040/B041 D050 D01/C017 C024 B022/C021 B031/A030 B031/A030 D010a/C011a E026 A030 A020 B030/C031 A014 C015/D014 C015/D014 C015/B014 A015/B012 B030/C031 A013 B030/C031 D018 C050 B022 B026 D010a/C011a D010a/C011a B030/C031 A033 A040/B041 C033 A037 C015/D014 A018 A021

Wednesday, August 17th 2016

EXHIBITOR GUIDE COMPANY Goodgame Studios Google UK Ltd. Gorouh Doostan Rayaneh Narmafzar company (Ltd)

HALL BOOTH NO. 2.2 4.2 2.1

COMPANY

B031 /A030 C040 B010a

DC GAMES GROUP HALL 2.1 BOOTH N0. B010A DC Games Group was established in Tehran, Iran in 2007. We are a leading distributor of consoles, accessories and both digital and physical games in Iran. We also provide localisation services in Farsi, to help publishers get into the region. DC is available as a business partner to invest in localising triple-A games in Farsi. We can be your gate to Iran’s gaming market. Green Man Gaming Ltd. 3.2 Grey Box c/o Six Foot LLC. 2.2 Grotman 3.2 GTM Teknoloji Bilisim Ve Otomasyon 3.2 Guillaume Bouckaert - Freelancer 3.2 Gwangju Smart Contents Developer Cooperative 03.2 Hanakai Studio 3.2 Happy Hobgoblin 3.2 HappyRabbitShow 3.2 Haute Ecole Albert Jacquard 3.2 Haute école d’art – Genève Masters Media Design 4.1 Headup Games 2.1 HeartQuake Sagl 4.1 Helpshift Inc. 4.1 Studios 3.2 Highwinds Game Delivery Network 2.2 HiPay 2.2 HitPoint International BVBA 2.2 Holo-Light GmbH 3.2 Hologram Bilisim ve Reklamcilik HIZ. TIC. LTD. STI. 3.2 HORI (U.K.) Ltd 2.2 HWF Hamburgische Gesellschaft für Wirtschaftsförderung 3.2 ICE 3.2 Ice-Pick Lodge 2.1 Iceberg Interactive BV 3.2 Ico Partners Limited 3.2 IDC Games SL 3.2 Idiocracy, Inc 3.2 iFun4all SA (inc.) 2.1 iFunFactory Inc. 3.2 Ikoni Innovations 3.2 Illusive Games 3.2 IMAGIN&TONIC SL 3.2 ImagiNation S.C. Lukasz Kubiak, Bartosz Moskala 4.1 IME - Interactive Media & Entertainment GmbH 3.2 IMG Innovations-Managemnet Gmb 2.1 In Vitro Games 3.2 Indie Arena Booth 2.2 Indiegala s.r.l. 3.2 Indonesia Creative Economy Agency 4.1 Infin-Payment infin GmbH & Co. 3.2 InnoGames GmbH 3.2 Intercorona d.o.o. Little Green Men 4.1 International Business Media Pte.Ltd 2.2

Wednesday, August 17th 2016

HALL BOOTH NO.

Intersave Co. Ltd. iQU Online B.V. Iran National Foundation of Computer Games Iron Ward j.d.o.o. Ironsource Ltd. Jagex LTD JetCat Games Interactive Entertainment, UAB Joensuu Game co-op Jujubee S.A. Jutsu Games K-Numbers K3 Kultur- und Kreativwirtschaftsbüro Stadt Karlsruhe Kaia Studios (Coop.) Kalypso Media Group GmbH Kanazu Kavio Cluster

3.2 3.2 3.2 4.1 2.1 3.2 2.1 3.2 2.1 4.1 3.2 3.2 3.2 2.1 3.2 3.2

B021/D022 D018 A016 E026 D017 C015/D014 C034 A020 D046 B026 B021/D022 C010/B011 B020 C011/D012 A009 A020

KEYWORDS

C015/D014 D022 D018 D012a A018 B021/D022 C017f A020 B021/D022 A018 E021/D022 C024 E021/D022 A023 C015/D014 D045/C042 D031 A040/B041 A010 D010a/C011a C038 B014 A015 A025 C034 D018 C015/D014 B020 B021/D022 B026 B021/D022 A020 D018 B020 E030 A013/B012 C024 B007 B031/A030 A025 C024/D023 B010/A011 A015/B014 E026 B041/A040

HALL 4.1 BOOTH N0. A030 Keywords Studios is an international technical services provider to the global video games industry. Established in Dublin in 1998, it provides integrated Localisation, QA, Art, Audio and Customer Experience services across 50 languages and 14 platforms, thanks to its 24 offices worldwide. Keywords International Kilgray Ltd. Kimia Solutions, S.L. Kingston Technology Europe Co LLP Kinguin.net Kiss Ltd Koelnmesse, Inc Koelnmesse, Inc Koelnmesse, Inc Kokomo Co.,ltd. Kokonut Studio S. de R.L. de C.V. Konami Digital Entertainment B.V. KontrolFreek, LLC Korea Mobile Game Association Korea Pavillion kr3m. media GmbH L&K Logic Korea Co., Ltd. La Marque Rose Lab42 Ltd Lager Network Technologies INC. Larian Studios Games Ltd. Larva Game Studios Latis Global Communications, Inc. Latitude 22 LTD Leapfrog Digital Limited Level 3 Communications GmbH Lichthund Sp. z o.o. Link Distribution (UK) Ltd Lion game Lion d.o.o. Little Chicken Game Company B.V. LKA.it di Luca Dalco LocalizeDirect AB

4.1 2.1 3.2 2.2 4.1 3.2 2.1 3.2 4.1 4.1 3.2 4.2 2.1 4.1 3.2 3.2 3.2 3.2 3.2 3.1 2.2 3.2 3.2 2.1 2.2 4.1 4.1 2.1 4.1 3.2 3.2 3.2

A030 D026 B020 A040/B041 A022 C015/D014 C022/D023 B018/A019 A026a E025a A017 A010/B011 A022 D024/E023 D022/B021 C010/B011 B021/D022 D017e C015/D014 B024a B030/C031 A017 B021/D022 A027a C015/D014 B022 B026 B010 E026 D018 A025 C015/D014

EXHIBITOR GUIDE HALL 3.2

Wednesday, August 17th 2016

EXHIBITOR GUIDE HALL 4.1

Wednesday, August 17th 2016

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

COMPANY

LUCID SOUND

LucidSound is a fresh name in gaming audio, committed to providing gamers with the ultimate experience in sound by creating high-end audio products. The company’s founders are no strangers to acoustics, as they hail from the legendary audio brand: Tritton. Already the recipient of numerous awards and ‘best-in-class’ reviews, LucidSound welcome press and sales enquires at Gamescom. Please contact: press@lucidsound.com. Localsoft S.L. Logitech GmbH Lone Hero Studio AB Ludicious - Zürich Game Festival Lugus Studios BVBA M.I.T. GmbH a Payxpert Company Macaw - Studios UG (haftungsbeschränkt) MackMedia GmbH & Co. KG Madfinger Games a.s. Madmind Studio S.A. Magix Software GmbH Maglab Oyun Teknolojileri Mangatar srl ManiaMind Co.,Ltd. Manlab Soft Co.,Ltd Marcin Makaj Marketpoint GmbH Masangsoft, Inc. Matchbox Mobile Media.net berlinbrandenburg e.V. Medialounge GmbH Mediencluster NRW GmbH Mediengründerzentrum NRW MGZ GmbH Medion AG / LifeXpress Medrick FZE Mental Moustache Meta Games Bilgi Islemleri Limited MFG Innovationsagentur Medien- und Kreativwirtschaft Micha Stettler Micropsia Entretenimiento Interactivo Limitada Microsoft Microsoft Corporation Mil Yazilim Bilisim ve Oyun Teknojileri LTD. STI. MildMania Limited Milestone Srl Milky Tea Limited Mipumi Games GmbH MixedBag Srl Mode4 Modernist Games Limited MoGi SA Monawa Inc. Monster Couch sp. z o.o. Mostly Harmless Games Limited Mothership-free2play Agency GmbH Mplus Soft

HALL BOOTH NO.

Mr. Whale’s Game Service / FAR Multiplay (UK) Limited Multiplayer.it N-Dream AG / AirConsole Napalmtree studios Native Prime NBG EDV Handels- und Verlags GmbH NC Games nDreams Ltd. Nemoris S.p.A. NeocoreGames Nero AG Netsize IPX AB Neurodigital Technologies SL nevaly GmbH NewBay Media Europe Ltd Next Level Racing Ngelgames Co., Ltd. Nice Market Inc. Nintendo of Europe GmbH Nitro Games Ltd. Nordic Game Supply GmbH Nordic Games GmbH

3.2 B020 2.1 B012/A011 4.1 C025 4.1 E021/D022 3.2 A018 3.2 A013/B012 3.2 B009 3.2 C010/B011 2.1 A023 4.1 B026 2.2 B030/C031 3.2 D010a/C011a 3.2 A025 3.2 B021/D022 3.2 B021/D022 4.1 B026 2.1 B012/A011 3.2 B021/D022 4.1 A026 2.2 C031/B030 2.2 C023/B022 3.2 C014/B015 3.2 B015/C014 2.1 B028a 3.2 A016 3.2 A020 2.2 A010 3.2 C010/B011 4.1 E021/D022 3.2 B007 4.1 B022 4.2 A021/A023/ A030 3.2 D012a 3.2 D013a 3.2 A025 3.2 C015 D014 3.2 A010 3.2 A025 3.2 A018 3.2 C015 D014 2.1 D028 3.2 B021 D022 4.1 B026 4.1 C025 2.2 B030 C031 4.1 D026a

4.1 3.2 4.1 4.1 3.2 3.2 2.1 2.1 3.2 3.2 2.1 2.1 2.1 3.2 2.1 2.2 2.1 3.2 4.1 4.2 3.2 4.1 2.1

E021/D022 C015/D014 A031 E021/D022 D018 C017e B012/A011 D042 C015/D014 B007 D009 B012/A011 D014a B020 D010 D019 A038 B021/D022 B024a C021/B020 A020 B012/A011 D021/C022

THQ NORDIC HALL 4.1 BOOTH N0. D021/C022 THQ Nordic represents a core approach of doing much more than ‘owning’ a highly competitive portfolio of IP. It revolves around cherishing them, and aligning them with the very best development resources to expand upon them with the level of experiences their established fan bases expect and deserve. www.thqnordic.com. Nordmedia - Film- und Mediengesellschaft Novaquark Novobox France

3.2 3.2 3.2

B009 D017i D017j

NOVOBOX HALL 3.2 BOOTH N0. D017J Novobox is a packaging and merchandising company with offices in France, Germany, Australia and the USA. Production takes place in Serbia, Turkey and China. We manufacture the famous Futurepak metal case, available now with sound and light and with metal card. At Gamescom, we’re looking to meet game distributor marketing managers. For more information, email: info@novoboxworld.com. Nox Games Inc. NRW.Europa c/o ZENIT GmbH Nvidia GmbH Oasis Games Limited Obsidian Castle UG (haftungsbeschränkt) Oculus VR, Inc. ODTÜ Teknokent Yönetim A.S

3.2 3.2 2.2 2.1 3.2 2.2 3.2

B021/D022 B015/C014 B022/C023 A027 B009 B021/A020 D011a

Wednesday, August 17th 2016

EXHIBITOR GUIDE HALL 4.2

Wednesday, August 17th 2016

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

Offgamers Sdn. BHD. Oldmoustache Game Works Omni Systems Limited Omnyex E Commerce DMCC

2.1 3.2 3.2 2.1

COMPANY

D036 D011a C015/D014 B026

Puzzling Dream Q42 Ventures B.V. TurtleBlaze Quantum Shake Quantumfrog GmbH QuattroGear Inc. Rad Game Tools Inc. Radiation Blue UG Ram Rom Games, S.L. Rarebyte OG Razer (Europe) GmbH Remote Control Productions GmbH Renaissance PR Rentabiliweb Europe SAS Revolution Software Ltd. Roberts Space Industries International Ltd. Roccat GmbH Rokapublish GmbH Rokk3r Labs Rubber Road Ltd, Numskull Runic Games Rusty Lake S.A.D. Software Vertriebs-und Produktion GmbH SafeCharge Technologies LTD Sandbox Interactive GmbH Sanlab Simulation Ltd. Secure Trading Limited

OMNYEX HALL 2.1 BOOTH N0. B026 As the digitalisation of entertainment continues, Omnyex is at the forefront. With more than 30 years of experience combined, the team is dedicated to expanding the modern gamer’s access to digital games. Omnyex has operated successful retail sites in recent years and are now focusing on business-to-business and wholesale distribution, emphasising the importance of secure delivery and market-leading prices. On3D OnlineFussballManager GmbH OPM Response Ltd Orgosoft Co., Ltd. osome studio Outsource Media Ltd Overwolf, Ltd Oyun Döngüsü Yazilim Mühendislik Teknoloji Sanayi ve PagBrasil Pagamentos Electrónicos Ltda. Pajama Llama Games VOF Palindrome Interactive AB Panteon Yazilim Oyun Egitim Teknolojileri ve Hizmetleri PayByMe Corp. ve Iletisim Tek. A.S Payletter Inc. Paymentwall, Inc. paysafecard.com Wertkarten Vertriebs GmbH PearlAbyss Corp. Pebblekick Inc. Perfect World Europe B.V. Philippine Board of Investments Piece of Cake Studios Pillo Games (private) Pipette Inc. S.P.R.L Pixel Federation, s.r.o. Pixelated Milk sp. z o.o. planetlan GmbH Plantronics Play Finland/Neogames Finland Association Playa Game Industry Hub Playdigious PlayFab, Inc Playstack Ltd PlayWay Plug In Digital PlusServer GmbH Pole To Win UK Limited Polnisches Institut Düsseldorf Procolombia Promexico PT. Agate International PT. Tinkerindo Interaktif

Wednesday, August 17th 2016

3.2 2.2 3.2 4.1 3.2 3.2 2.2 3.2 2.2 3.2 4.1 3.2 3.2 3.2 2.2 2.2 3.2 4.1 4.2 3.2 3.2 3.2 3.2 2.1 4.1 2.1 2.1 3.2 3.2 3.2 3.2 3.2 4.1 3.2 2.1 3.2 4.1 3.2 3.2 4.1 4.1

A009 B022/C023 C015/D014 E023b D017h C015/D014 A040/B041 D010a/C011a C036 A018 C025 D013a D011a B021/D022 D023a/C022a C030/D035 B021/D022 D026b C030 D019 D017h D018 A018 A027b B026 A014 B012 A020 A020 D017f C015/D014 C015/D014 B026 C017d B022/A011 C015/D014 B026 A009 A017 D023 D023

HALL BOOTH NO. 4.1 3.2 3.2 3.2 3.2 4.1 3.2 2.1 3.2 2.2 2.1 3.2 2.2 3.2 2.2 2.2 2.1 3.2 2.1 4.2 3.2 2.1 2.2 4.1 3.2 2.1

B026 D018 A020 B009 B021/D022 B022 C010/B011 C010 A010 D045/C042 C024 C015/D014 D033 C015/D014 D016 B010 B018 A009 D034 C030 D018 C024 C032 A027 D010a/C011a A036

SCANAVO

Scanavo’s SteelBook divisions sales representative will be at Gamescom. If you are interested in hearing about the opportunities within collectible packaging, you can contact our sales manager Mads Buch Nielsen at mbn@scanavo.com. Seepia Games ltd. Sega Europe Limited Seoul Digitech High School Advergamekorea Serienjunkies.de GmbH & Co. KG Serious Games Solutions GmbH Setimedia SevenGames Network GmbH Simsoft Technologies Ltd Sleepless Clinic Sp. z o.o. SNSPlus Inc. Soedesco B.V. Sofort GmbH Softdistribution GmbH Sold Out Sales and Marketing Limited Sole Proprietorship Sony Computer Entertainment Deutschland GmbH Soulpix Spain Pavilion Spiderwork Games Michael Schaefer Splash Damage Sproing Interactive Media GmbH Startups.be ABSL/VZW Steel Media Ltd

3.2 4.2 4.1 2.2 2.2 3.2 2.2 3.2 4.1 4.1 3.2 2.2 2.1 3.2 4.1 4.2 3.2 3.2 3.2 3.1 3.2 3.2 3.2

A020 A040/B041 E025b B022/C023 B030/C031 D011a D029 C013b B026 B024a C019a A031 B012/A011 C015/D014 B026/D022 A041 B009 B020 B009 B033/C032 A010 A018 C015/D014

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

SteelSeries ApS Stillfront Group AB Storm in a Teacup Stormborn Studio Srl Ströer Media Brands AG Ströer Products GmbH Strs Teknoloji Yatirim A.S. Struckd AG Studio DOMA Stunlock Studios AB Sunburned Games S.A. Supreme Games Co., Ltd. Sweden Game Arena SwissGames Swiss Arts Council Pro Helvetia Swrve, Inc Synthesis Deutschland GmbH Tada Studio Co., Ltd. Tag Games Limited TAITRA (Taiwan External Trade Development Council) Take-Two Interactive GmbH Takeoff Takeoff (UK) Ltd. Taleworlds Entertainment Tanki Online Europe Ltd. Tappcelerator Media SL Target Media Taylor Wessing Partnerschaftsgesellschaft mbB Team KwaKwa Team Niche Team17 TeamSpeak Systems GmbH Techland Sp z o.o. Testronic Labs Ltd Texyon Games S.L. The Major Game Company The Sidekicks Thing Trunk Sp. z o.o. Sp. K. THX Games Tartalomfejlesztö Zrt. Timba Games S.A.S. Timecity Tivaru V.o.F. / Kabounce Tivola Publishing GmbH Tobii Technology AB TOGED (Game Developers Association of Turkey) Toshiba Electronics Europe GmbH Trend Ödeme Kurulusu A.S. Triangle Factory BVBA Tritone Trycatch Media Co.,Ltd TSIT Ltd Tune, Inc. Turtle Beach UK Turtle Entertainment GmbH Twed.com Ubisoft GmbH Udo Games LTD. STI. UIG International GmbH UK Interactive Entertainment (UKIE) Umbra Software Oy UNAmedia di Benegiamo Daniele Unity Technologies ApS

2.2 2.2 3.2 3.2 2.2 2.2 3.2 4.1 3.2 4.1 3.2 3.2 4.1 4.1 4.1 3.2 3.2 3.2 4.1 4.2 3.2 3.2 3.2 2.1 3.2 3.2 3.2 4.1 4.1 3.2 3.2 2.2 3.2 3.2 3.2 3.2 4.1 2.1 3.2 2.2 3.2 2.1 2.2 3.2 2.2 2.1 3.2 3.2 3.2 3.2 2.2 2.1 2.1 4.1 4.2 3.2 3.2 3.2 2.1 3.2 2.1

COMPANY

A040/B041 D045/C042 A025 A025 B022/C023 A040/B041 D010a/C011a E021 B021 C025 B020/D022 B021/D022 C025/E021 D022 D028 A015/B014 B021/D022 C015/D014 B024a/D022 A020/B021 C017a C015/D014 C013b D023 B020 C015/D014 A015/B014 E021/D022 E021 C015/D014 B010/A011 D020 C015/D014 B020 A020 C017c B026 D016 A009 D039 D018 C024 B034 D012/C013 A040/B041 B024 A018 B021/D022 B021/D022 C015/D014 D015a B012/A011 C013 A025g C051 D010a/C011a A010 D014/C015 D022 A025 A031

HALL BOOTH NO.

UnityAds Unreal Vision S.r.l. Upload Media Ltd (T/A Upload Agency) US Games Distribution velia.net Internetdienste GmbH Verein FH Technikum WIEN Vigamus Virtuos LTD Vision Games Publishing LTD Vivid Games S.A. Vivoxie S. de R.L. de C.V. Volerfilm VooFoo Studios Limited VR Carver Inc VUD GmbH VUiDEA,INC Vungle, Inc. Wargaming Europe S.A.S Warhorse Studios Warner Bros. Entertainment Inc Warning Up Wastelands Interactive sole trader Web Media Publishing AG Webzen Inc. WeGo Interactive Co.,Ltd. Weigh and Value Welsh Assembly Government Werk1.Bayern GmbH Werkmeister & Company Wingracers Sports Games GmbH & Co Winking Entertainment Corporation Wirecard Technologies GmbH Wirtschaftskammer Österreich Wixoss wolff interactive GmbH

2.1 3.2 3.2 4.1 2.2 3.2 2.2 2.1 3.2 2.1 3.2 4.1 3.2 3.2 2.1 3.2 2.1 2.2 2.1 4.2 3.2 4.1 2.2 3.2 3.2 3.2 3.2 3.2 2.2 2.2 4.1 2.2 3.2 3.2 3.2

A031 A025 C015/D014 A026 B030/C031 A010 D045/C042 D044 C015/D014 A025 A017 D026c C015/D014 B021/D022 B012/A011 B021/D022 D015a C020/D021 B012/A011 B040/C041 C017i B026 B022/C023 B021/D022 B021/D022 B021/D022 C015/D014 B010/A011 B022/C023 B022/C023 C023a C033 A010 B021/D022 B009

WIRED PRODUCTIONS HALL 4.1 BOOTH N0. D021/C022 Wired is looking for great devs with games that have that special something. If you are a developer and want to work with a focussed team that will work 24/7 to make your game a success, then get in touch: Info@WiredProductions.com. Woobi (registered Social Tokens Ltd.) Wooga GmbH Wordbee S.A. Xibalba Studios XPEC Art Center Inc. XPEC Entertainment Inc. Xsolla Inc. YD Yazilim Egitim Danismanlik ve Bilgi Sistemleri Tic. Yirmiüc Stüdyolari Ticaret Limited Sirketi Youcanstar Co., Ltd. Zepetto Co. Zetapp SpA ZOTAC International (MCO) Ltd. ZPLAY(Beijing) Information Technologies Co.,Ltd. Zurich University of the Arts Game Design Department

2.2 2.2 2.1 3.2 4.1 4.1 2.2 3.2 03 03 03 03 02 02 04

C040 B031/A030 C028 A017 C023a B024a D030a D011a D012a B021/D022 B021/D022 B007 A040/B041 D-02 E021/D022

Wednesday, August 17th 2016

Metal poster

Cloth map

Tel: +33 614 97 34 46; info@novoboxworld.com; www.novoboxworld.com

PREVIEW ATTACK ON TITAN

AOT: Wings of Freedom Massive manga and anime IP Attack on Titan is being made into a game by the developers of Dynasty Warriors. Alex Calvin finds out more

Players are tasked with dispatching the giant Titans

flying around using the omni-directional mobility gear [waist mounted grappling hooks], and a battle system that draws upon allies and items to confront the powerful Titans to replicate the tense battles of the manga and anime.” Koinuma also believes that this game will appeal to consumers who enjoy action titles; not just Attack on Titan fans. “We wanted to please the many fans of the anime so we felt that it was necessary to keep its cruel and catastrophic world,” Koinuma says. “On top of that, we included visual flair that only a game can depict, and aimed for a fusion of realistic and anime-like design. It is a game that not only fans of the original manga and anime will enjoy, but action game fans as well.”

ATTACK ON TITAN is arguably the biggest anime and manga property right now. The graphic novel series – which tells the story of mankind’s fight against giant humanoid monsters called Titans – has sold well over 52.5m copies worldwide, 50m of which were in Japan. Now Koei Tecmo is preparing to give it the video game treatment with AOT: Wings of Freedom. The title is being developed by Dynasty Warriors makers Omega Force, and is set for PS4, Xbox One and PC. “The story focuses on the first season of the anime, but adds Titans and battles that have not yet appeared in the anime to make the game unique,” producer Hisashi Koinuma tells MCV @ Gamescom. “With regards to gameplay, there is the exhilaration from 42

Wednesday, August 17th 2016

SOUTH PARK PREVIEW

South Park: The Fractured But Whole MCV @ Gamescom goes down to South Park to have itself a time

The Fractured But Whole takes a satirical look at the superhero genre

2014’S South Park: The Stick of Truth arrived on PS3 and 360 four months after the PS4 and Xbox One launched, and as a result it really didn’t get the attention the game deserved. Lovingly written and drawn by the creators of the show itself - Matt Stone and Trey Parker - the game told the story of the New Kid who had just moved to South Park. The game was effectively an RPG with the kids playing a town-wide fantasy adventure, and featured many of the TV show’s famous characters - all while mocking and embracing video games. The Fractured But Whole takes place the very next day with the kids this time playing superheroes. Why? Because they want to create a multi-billion dollar movie franchise like Marvel. Yet disagreements emerge between the children over their strategy, Wednesday, August 17th 2016

and they fall into two factions - igniting a ‘civil war’. The game looks just like an episode of South Park and, unlike the first game, players can now play as a girl. The gender you choose will impact how the other kids react to you. The developer has also significantly improved the game’s combat system. Players can now take cover, use more environmental traps, and push and move enemies around the battlefield using attacks. All of this has resulted in a deeper and more strategic combat system, and is a big step up over the previous game. The game’s satirical humour is now aimed at the superhero craze dominating Hollywood, although video games will still be in for a gentle mocking, too. It’s out on PC, Xbox One and PS4 on December 6th. 43

PREVIEW MARK MCMORRIS INFINITE AIR

Mark McMorris Inﬁnite Air MCV @ Gamescom takes a look at the latest snowboarding release to hit shelves, courtesy of Maximum Games and developer HB Studios

Publisher Maximum says Inﬁnite Air is the most authentic snowboarding game to date

to date’, with fluid controls and physicsdriven animations that allow for skill-based tricks, and let players to do what they want. With this level of focus on realism, media outlets have drawn comparisons between Infinite Air and EA’s grounded and realistic Skate series of skateboarding games. Trick animations are done via a physics model, but developer HB Studios also invited McMorris (and another pro-snowboarder) into the studio for the full motion-capture treatment, to ensure character movements are spot-on. This title launches later this year for PlayStation 4, Xbox One and PC.

NAMED after Canadian snowboarding superstar Mark McMorris, Infinite Air is one of the first big triple-A games since 2012’s SSX to let players carve up snow on the mountain. Players can take control of a number of well-known professional snowboarders in a series of real-word competitions, such as Slopestyle and Big Air. Gamers are also able to craft their own courses using the level editor, which allows fans to place features including jumps, cliffs, rails, ramps and slaloms. These levels can be shared online with friends. Publisher Maximum Games describes this as the ‘most authentic snowboarding game 44

Wednesday, August 17th 2016

Save the date 23rd - 24th November 2016 Millennium Mayfair, London

X 40+ expert speakers from across the games industry and beyond X 250+ attendees X 15+ exhibitors X 2 day multi-track conference incorporating roundtables, panel discussions, live debates and interviews!

Day One

Day Two

X Investment & ďŹ nance X VR & AR X The future of mobile games & monetization X Building a more inclusive games industry X The role of games in the future of the UK economy

X eSports X Regulation & Integrity X Optimising eSports team sponsorship X Analytics & eSports monetisation X Traditional sports vs eSports X How brands can step into the world of eSports? X Advertising & media buying in eSports

INTERESTED IN SPEAKING AT THE FUTURE GAMES SUMMIT 2016?

Contact Caroline Hicks on chicks@nbmedia.com If you are interested in sponsoring the Future Games Summit, please contact Mark Rankine on mrankine@nbmedia.com for more information on our bespoke packages!

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PREVIEW YOOKA-LAYLEE

Yooka-Laylee Christopher Dring goes hands-on with Playtonic’s Yooka-Laylee, the project that raised a massive £2m last year on Kickstarter

Yooka-Laylee draws inspiration heavily from Rare’s Banjo-Kazooie

game’s story, which sees Yooka and Laylee attempt to thwart the evil Capital B and Dr Quack from absorbing the world’s literature. On the one hand (based on the demo we played), Yooka-Laylee lacks innovation - we immediately knew what we were doing as soon as we loaded it up. However, it’s been 15 years since we played a game like this, and in a market awash with angry action titles, Yooka-Laylee offers a fresh diversion. There are innovations, of course. Each one of the game’s worlds are expandable, so players can choose to either spend collectable ‘Pagies’ on making their favourite level bigger, or unlocking a new one. They can also acquire moves rather than simply being rewarded them, which allows players more flexibility in how they tackle the challenges. With a delightful soundtrack, beautiful environments and dialogue laden with dad jokes, Yooka-Laylee is a nostalgic return to a forgotten genre that we can’t wait to explore further.

ANYONE who has played 1998 platform classic Banjo-Kazooie will know exactly what they’re getting here. Yooka-Laylee is a spiritual successor in pretty much every way. From the familiar fonts, to the soundtrack, the way the characters talk, look... the gameplay mechanics. In fact, if it weren’t for the distinctly green and purple protagonists, you’d be forgiven for thinking this was the long-awaited Banjo Threeie (the proposed sequel to 2001’s Banjo Tooie). This isn’t a surprise. Yooka-Laylee’s lead artist, programmer and composer are all from that same Banjo team. Much like its predecessors, players control the dual heroes in a series of open worlds and collect items that will, eventually, unlock other levels. Challenges range from shooting at switches, winning races, climbing up mountains and navigating treacherous mine cart tracks. New weapons and abilities are unlocked as players progress through the 46

Wednesday, August 17th 2016

NOVEMBER 21ST, THE BREWERY

CONGRATULATIONS TO ALL OUR FINALISTS FOR TABLE BOOKINGS AND THE FULL LIST OF NOMINEES PLEASE VISIT:

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OFF THE RECORD

WHAT’S ON AT GAMESCOM? Feeling a bit overwhelmed on your first day at the show? Here is MCV @ Gamescom’s handy guide to some of the events going on today up for a Splatoon n event. This is taking place on the pro-gaming company’s Beta Stage in Hall 9. Those unable to attend will be able to tune in on Twitch.

NRW W YO OUTH H FORUM 09:0 00, Hall 10.2, Gamescom Campus Once e aga ain, the NRW Youth Forum will be explo oring g the e educational effects of video game es, as well as programmes designed to keep young people safe online.

UNITY MULTIPLAYER CONTEST & DRINKS 16:30, Hall 2.1 Booth A031 Engine firm Unity is holding its Made With Unity showcase, highlighting projects made with its technology. The company is also

ESL SPL LATO OON SHOWDOWN 15:00 15 0, ES SL Arena, Hall 9 eSpo orts firm ESL and Nintendo are teaming

LAST YEAR

At Gamescom 2015, Xbox kicked off its showing with boss Phil Spencer, before film stars such as Shawn Ashmore and Castlevania developer Koji Igarashi with a... whip... took to the stage.

Meanwhile, UK national treasure The Stig was hanging about at Microsoft’s after-show event. The Top Gear racer was loitering suspiciously near this car, which was later reported missing.

Wednesday, August 17th 2016

OFF THE RECORD

YOUR SCHEDULE 09.00

holding multiplayer game contests with prizes for winners. And from 16:30, there are free drinks for all.

10.00

UKIE DRINKS RECEPTION 18:00 â&#x20AC;&#x201C; 20:00, Hall 3.2, D014/C015 The UK games trade body is holding drinks receptions at its Gamescom booth all week. This is free to attend to all those at the show and is a great chance to network and meet companies from both the UK and around the world.

11.00

12.00

13.00

14.00

15.00

16.00

17.00

18.00

19.00 On EAâ&#x20AC;&#x2122;s stage, the publisher took a break from showing triple-A titles, like Star Wars, to bring out the maker of indie title Unravel, Martin Sahlin, aka the most adorable man.

Wednesday, August 17th 2016

20.00

CONTACTS

THE TEAM Christopher Dring, Editor

James Batchelor, Editor

CDring@nbmedia.com

JBatchelor@nbmedia.com Ben Parﬁtt, Associate Editor

Matt Jarvis, Deputy Editor

BParﬁtt@nbmedia.com

MJarvis@nbmedia.com

Alex Calvin, Senior Staﬀ Writer ACalvin@nbmedia.com

Marie Dealessandri, Staﬀ Writer mdealessandri@nbmedia.com

Sam Richwood, Designer srichwood@nbmedia.com

James Marinos, Production Executive

Conor Tallon Senior Account Manager ctallon@nbmedia.com

Mark Burton

Lesley McDiarmid

Managing Director mburton@nbmedia.com

Senior Account Manager lmcDiarmid@nbmedia.com

Mark Rankine

Charlotte Nangle

Sales Director mrankine@nbmedia.com

Account Manager cnangle@nbmedia.com

Andrew Wooden

jmarinos@nbmedia.com

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Wednesday, August 17th 2016

Play as Marcus Holloway, a brilliant hacker living in the birthplace of the tech revolution, the San Francisco Bay Area. Team up with hacker group Dedsec to execute the biggest hack in history; take down ctOS 2.0, an invasive system used by criminal masterminds to monitor and manipulate citizens on a massive scale.

Coming November 15th 2016

We all die. Some live forever. Enter the chaos of war and ruthless battleﬁeld as a bold Knight, brutal Viking, or deadly Samurai, three of the greatest warriors of legend.

Coming February 14th 2017

Set in a ﬁctitious near future Bolivia, the Santa Blanca cartel control the country through intimidation and fear. A surgical, stealthy, lethal approach is the only way to stop them. The Ghosts, an elite US Special Forces team, are sent behind enemy lines to wreak havoc, destabilize, and eventually break the alliance between the cartel and the corrupted government.

Coming March 7th 2017

In the quiet mountain town of South Park, a dark shadow has spread across the land. A new power is rising, and this time, an entire squad of super heroes must stand. Create your own superhero, build up your notoriety, and use your incredible abilities to save South Park.

Coming December 6th 2016

©2016 Ubisoft Entertainment. All Rights Reserved. Watch Dogs, For Honor, Tom Clancy’s Ghost Recon, the Soldier icon, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. / South Park The Fractured But Whole © 2016 South Park Digital Studios LLC. All Rights Reserved. South Park and all elements thereof © 2016 Comedy Partners. All Rights Reserved. Comedy Central, South Park and all related titles, logos, and characters are trademarks of Comedy Partners. Game software © 2016 Ubisoft Entertainment. All Rights Reserved. “2“ and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc. “Ø“ is a trademark of the same company. Xbox, Xbox One, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.