MCV@gamescom August 19th 2016 Day Three by Biz Media Ltd

@ FRIDAY, AUGUST 19TH 2016 DAY THREE

@ FRIDAY, AUGUST 19TH DAY THREE

‘Oculus Rift will drive gamers to physical retailers’ Demos for new hardware will cause spike in consumer footfall, says VR boss By Alex Calvin VR giant Oculus says in-store demos for its Rift headset will cause consumers to flock to the High Street. Oculus head of content Jason Rubin said that retailers are happy to make the trade-off between floor space and demo space due to the fact that it will attract a large number of consumers. “Retailers love it,” Rubin said. “Beyond the normal things they think about, it’s drawing people to stores who otherwise would not go there. People are signing up online and going two weeks later, they’re going into stores in the US and playing demos. It’s like going to the movies. “And once they’re in a store, retailers love the fact

Oculus’ Rubin believes VR demos will bring people into stores

that whether they buy a drink, a cable or a $2,000 bundle with a PC and a Rift, it’s more people that are in the store.” He continued: “It does take a lot of room to do a VR demo. There is an investment. Retailers are excited to make that trade from retail space to demo space because it’s bringing people into the stores.”

NEWS

CI Games wants to emulate Witcher III and Dying Light with Sniper: Ghost Warrior 3 CEO Tyminski optimistic that Sniper: Ghost Warrior 3 can deliver the quality by Matthew Jarvis DEVELOPER-PUBLISHER CI Games has said that the next entry in the Sniper: Ghost Warrior series has the potential to reach the heights of fellow Polish blockbusters Dying Light and The Witcher III. CEO Marek Tyminski described Sniper: Ghost Warrior 3 as the first triple-A instalment in the mid-budget FPS franchise, which has traditionally seen commercial success but critical indifference. The firm says it is now investing in improving the

game’s quality, and hopes to follow the trajectory of other Polish games firms. “CD Projekt Red had a lot of success with The Witcher III, but other companies, like Techland with Dying Light, have also had a lot of success,” he told us. “Dying Light sold very, very well – not so far away from The Witcher III. Do we want to go the same route? Yes, of course.” Tyminski added that he hopes to go broader with Sniper: Ghost Warrior 3. “We really think it has a lot of potential and could be a really very interesting

game for a lot of people,” he said. “A lot of design decisions will make this game come out of that sniping niche and offer a much broader experience. That’s great and unique, but that can also help us really get up there and be very successful. “It’s definitely too early to say whether we can be as successful as The Witcher III. That was a huge, huge success – it’s too early to say that. But we definitely are ambitious and very much believe in quality games delivering results later on.”

CI Games wants to ‘go the same route’ as The Witcher III and Dying Light with Ghost Warrior 3, says CEO Tyminski

Friday, August 19th 2016

NEWS

Telltale: ‘We need to redeﬁne video game genres’ Popular adventure game developer says that genres should reflect story, not game mechanics

Batman developer Telltale says its titles are deﬁned by the narrative, not the gameplay

by Matthew Jarvis TELLTALE GAMES has urged the games industry to reconsider how it categorises genre, as the medium’s storytelling ability continues to mature. Job Stauffer, worldwide head of creative communications at the Batman, Minecraft and Walking Dead developer, observed that the growing appreciation of narrative in video games means that the industry needs to refocus its emphasis from gameplay to Friday, August 19th 2016

storytelling, in line with the movie business. “In the language of the games industry for the past 30-plus years, games have always been defined by their mechanics,” Stauffer said. “When we think of games, here at Gamescom, I could ask you: did you see any racing games? Any fighting games? Any RPGs? Any action or adventure games? “Telltale is in the adventure genre, and we’re proud of that, but when your games are focused on narrative and narrative 05

is defining the game itself, we need to adopt the same philosophies that we apply to TV and film.” Stauffer added that this movement could be driven by retailers and distribution platforms overhauling the way they present titles to consumers. “When we load up Netflix, we see shows that are filtered by the definition of the stories that they are. When we load up our PlayStations and our Steam accounts, the industry still files games by mechanics,” he said. “[Telltale] is in this in-between space and we’re really proud to raise that question. We hope that the industry is taking note and, as we move forward and story becomes more important and prevalent in the interactive space, we re-think how we define games and place story at the forefront to define our genres.”

NEWS

Metal Gear and Call of Duty dominate Gamescom Twitter, Facebook and the games media go big on EA’s line-up, too by Christopher Dring CALL OF DUTY: INFINITE WARFARE, and Metal Gear Survive are amongst the biggest games of Gamescom so far. Before the show, Infinite Warfare’s ‘Zombies in Spaceland’ trailer was released, racking up over 1m page views on YouTube - making it by far the biggest trailer. On the first day of the show, Konami’s Metal Gear Survive scored over 700,000 views. The game

Metal Gear Survive was the most talked about game on Facebook

was also the most talked about game on Facebook, and the second most talked about title on Twitter. On the day before the show, EA scored the most coverage, especially

Titanfall 2 - which was the standout winner. On day two, it was Ubisoft, thanks primarily to two games: For Honor and Watch Dogs 2. Data courtesy of Fancensus

Constructor HD gets January release date by Christopher Dring SYSTEM 3’S popular RTS building franchise will return 20 years after it first launched. Constructor HD has been given a release date of January 31st, 2017 which

makes it one of the first promising titles to launch next year. The game reunites many of the original development team and will arrive on PS4, Xbox One and PC. System 3 boss Mark Cale believes the game has the ability to 06

finally unlock the potential for strategy games on consoles. He added that the game is its most requested title to bring back. The original 1997 Constructor launched on PlayStation, PC and Mac and sold over 5m units. Friday, August 19th 2016

NEWS

‘Publishers are now calling us’ - How Life is Strange has transformed Dontnod French developer eager to have a bigger say in its IP going forwards

Life is Strange has ‘transformed the way Dontnod is seen’, CEO Guilbert says

by Christopher Dring DONTNOD says its perception in the industry has been transformed on the back of hit episodic game Life is Strange. The company was in financial trouble after its disappointing first game, 2013’s Remember Me, and was rescued when Square Enix invested in Life is Strange. The title was a huge critical and commercial success, and now publishers are banging on the studio’s door, says its CEO. Friday, August 19th 2016

“‘It has transformed the way we are seen,” Oskar Guilbert told MCV @ Gamescom. “Before Life is Strange, I had to go out and find a publisher for our next project. Now the situation is different, it is much easier. Now publishers are calling us, asking us if we’re doing anything new for them to sign, saying: ‘We’d like to work with you’. It is always difficult, but it is easier than it was two or three years ago.” Guilbert says that the studio will continue to use publishers, although it does want to have a bigger 07

controlling stake in its IP going forward. “We don’t know about marketing and distribution, it is not what we are specialists in. So we need a publisher for that,” he said. “But also, on the financial side, we are more financially comfortable now, but we are still not comfortable enough to afford a full project. As a strategy we want to control more, and have a bigger part, of the IPs we produce in the future. That’s our goal.” Dontnod’s next game is Vampyr from Focus Home Interactive.

NEWS

Respawn: We are treating Titanfall 2 like a new IP Studio says series’ debut on PS4 is like launching a whole new game By Alex Calvin IT may have the number ‘2’ after its name, but Respawn is treating its Titanfall sequel like a new IP. Speaking to MCV @ Gamescom, the studio’s COO Dusty Welch and art director Joel Emslie said that, as a result of the original Titanfall not launching on PS4, the franchise’s latest entry is being treated as if it’s an entirely new concept. The original Titanfall launched in 2014.

“We’re really excited to welcome back that original Xbox One, 360 and PC audience,” Welch said. “But Titanfall 2 is really a new IP at launch if you think about it. The Xbox One install base is two or three times what it was when Titanfall launched, the PC audience continues to grow. Then there’s the PS4 install base, which is enormous. It has a ‘2’ next to its name, but that signifies the dual elements of Titan and Pilot, and the single player and multiplayer.”

Emslie added: “We have to consider that there’s a whole community that haven’t played Titanfall before. That was a challenge for us – how do we make sure that Titanfall 2 is something that anyone could pick up and you don’t need to have a played the original? For fans of the first game, we’ve added a lot of story elements and secrets that they’ll appreciate. But it’s a game that stands alone. It can reach out to that new community and they can enjoy it for the first time.”

Respawn’s Welch (left) and Emslie (right) consider Titanfall 2 as an entirely new concept

Friday, August 19th 2016

Your partner for

licensed gaming apparel & accessories

Hall 2.2 A-021

from brands like

and many more BIOWORLD EUROPE Molenwerf 23 1911DB Uitgeest, NL +31 (0) 251 31 62 38

WWW.BIOWORLDEUROPE.COM

INTERNATIONAL

Territory Report: UK The UK games market remains a strong and vibrant one, despite the looming spectre of Brexit. Christopher Dring reports

Population 64.1m Capital City London Currency Pound Sterling

THERE’S no denying Brexit has had its impact on the wider British economy. Interest rates have been cut, jobs are expected to decline and businesses are already finding it challenging to attract overseas staff. It’s the latter area that is having the biggest impact upon UK games development. The falling price of the pound has actually had a positive impact on British exporters, of course, and the recent introduction of games development tax relief (which has put over £45m back into the pockets of UK studios) is resulting in a rise in British video game output. Yet there’s not enough skilled talent to satisfy this development growth, exacerbated by a school system that is only now implementing computer science into the curriculum. In the past, studios have had to look to international markets - especially Europe - to help fill the gaps, but the Brexit has created an uncertainty in this area. Nevertheless, the British development scene remains buoyant. Despite the reports surrounding high profile studio

Friday, August 19th 2016

closures - such as Fable developer Lionhead in March and, more recently, Buzz developer Relentless – there has been a sharp increase in smaller studios, and they’re enjoying real success. Yooka-Laylee developer Playtonic has raised in excess of £2m on Kickstarter last year, the recently released No Man’s Sky by Hello Games has just topped the charts globally, while The Chinese Room and Sam Barlow won multiple BAFTAs for Everybody’s Gone To The Rapture and Her Story respectively. UK studios are also some of the leading lights in VR development, with Supermassive, nDreams, Sony London and Rocksteady amongst the early investors. This is why UK investors remains confident in the market, despite the Brexit decision. Major VC funds Mercia Capital and London Venture Partners have shrugged off the EU exit, observing that video games is now primarily a digital business, and won’t suffer the same headwinds as, say, the car industry. ON THE MONEY Into the consumer market, and

INTERNATIONAL

Over £4.2bn was spent by UK consumers on video games in 2015

the British video games industry enjoyed an extremely strong year in 2015. Over £4.2bn was spent on games, putting it back on the level the market hit in 2008, when the likes of Guitar Hero, DS and Wii dominated the sector. The big areas of growth include digital mobile (worth £664m), pre-owned games (£123m) and peripherals (£231m). The biggest single area is digital - which includes Steam, Xbox Live and free-to-play which hit a huge £1.2bn. That was a growth of 13.2 per cent over 2014. In terms of physical games retail, that market has been steadily declining now since 2008. Last year the physical software market was worth £904m. As a result, retailer GAME has had a challenging year, with its share price almost halving since January. 12

Nevertheless, the retail sector in games remains strong. There is still a vibrant independent games retail scene, despite the fact many had written off these stores almost a decade ago. And if you count merchandise sales, accessories, boxed software and hardware, and you’ll see that non-digital products accounted for more than 50 per cent of the overall market. All data above was part of an MCV project - conducted with trade body UKIE - to put a complete value on the UK games industry. Data firms that contributed to the information include NPD (toys), GfK (consoles, accessories and physical games), Nielsen (books), the Official Charts Company (DVDs and soundtracks) and IHS (digital and mobile). Friday, August 19th 2016

INDIE GAMES SECTOR INVESTIGATION

@ GAMESCOM INVESTIGATION

Is the indie games scene in trouble? With more games launching, budgets shooting up and the indieapocalypse haunting the sector, it appears that all is not well for small games. Alex Calvin speaks to the top indie publishers and labels

Friday, August 19th 2016

INDIE GAMES SECTOR INVESTIGATION

T Devolver’s Struthers (top) and Rising Star’s Mathers (above)

here have never been more games coming out. With the advent of digital publishing, and the free development tools such as Unity and Game Maker, anyone can make a game. And as a result of the low barrier to entry on both mobile and Steam, it’s incredibly easy for these games to reach the market. Thus, the thriving indie sector is becoming saturated. “There is just too much content,” says TinyBuild CEO Alex Nichiporchik. “The market is flooded. It’s the same thing that happened with mobile years ago, and happens with any open market place.” As a result, it’s harder for these titles to reach an audience due to all the noise in the sector. Thus, the indieapocalypse has arisen – the idea that it’s harder for developers to make and release games. But Team17 boss Debbie Bestwick

insists that this is just business as usual. “A lot of games are failing to achieve commercial and sustainable success,” she says. “That’s unfortunately always been a problem. There are a larger number of creators now, so we’re hearing more stories of doom and gloom. Throw in social media and it explodes. There are lots of incredibly successful indie games – much more than five years ago.” Rising Star developer relations boss Martin Mathers adds: “The indieapocalypse is a myth. It’s scare-mongering nonsense of the highest order. “The indieapocalypse would suggest that indies are an endangered species and that is not the case. If anything, it’s the biggest studios that are endangered. You have this huge wave of creativity and amazing games coming up that prove you don’t need £5m and teams of 200 to make a good title.”

Hello Games’ No Man’s Sky is one of the biggest indie games of 2016

Friday, August 19th 2016

INDIE GAMES SECTOR INVESTIGATION Devolver Digital’s Graeme Struthers says that there are challenges, but also plenty of tips for achieving success: “There is a lot of good advice out there for developers. Vlambeer’s Rami Ismail is someone who puts a huge amount of effort into explaining the best way to approach being an indie developer. And whilst there is no ‘indieapocalypse’, there are many pitfalls for developers. As ever, speak to your peers, avoid received wisdom from industry experts and you should be fine.” But Curve Digital’s publishing director Simon Byron says there is some truth to the indieapocalypse. “I’ve seen a lot of people be dismissive of it. It’s easy to claim that the opportunities exist as they used to, but it’s clear that that’s not true,” he says. “The market changes so rapidly that what was true last year isn’t true now, and even what happened last month isn’t true now. What is clear is that the old days where you could publish a game on Steam and sit back and collect the money, are long gone. Our first Steam game – Stealth Bastard – was the only game to come out that week. When Stealth Inc 2 launched last year, there were 24 other games out that day. In the old days you’d pinpoint a release date; now you need to pick a release hour so you have the best chance of taking off.” SHOW ME THE MONEY As well as a rising number of Friday, August 19th 2016

games hitting storefronts, the cost of making games is increasing. This has led to the rise of a new mid-tier, dubbed indie-A or triple-I by some. “Production values have been on the rise for about 18 months now,” Team17’s Bestwick says. “This comes at a real monetary cost. Studios need to feed families, pay bills. The more the consumers demand high production values, the higher the cost of games goes. It’s super competitive. But people are starting to appreciate these games and what they are worth.” Sold Out’s Garry Williams says that money is an issue: “The indie scene is healthy but lacking in finance. The big have become bigger and aren’t interested in projects under £x million.”

In this day and age, and particularly for indie studios, it’s too risky to not take risks. Tim Woodley, 505 Games

But this isn’t something that Devolver has encountered. “The scale and ambition of projects vary enormously and that has always been the case,” Struthers says. “We still have a very similar range of projects today as we had several years ago and I don’t see that changing anytime soon. For 17

TinyBuild’s Nichiporchik (top), Team17’s Bestwick (above middle) and Sold Out’s Williams (above)

INDIE GAMES SECTOR INVESTIGATION

Curve Digital’s Byron (top) and 505 Games’ Woodley (above)

each project it is more a case of being confident that the budgets are realistic in the first place and that the group can complete the game and not kill themselves in the process.” With so many games launching right now, what exactly are publishers and labels looking for? “It has to be something that intrigues us and that we want to play,” Struthers says. “There is clearly no set pattern to our group’s taste, given that we have moved from Pigeon dating simulators to katanawielding ninjas.” 505’s Woodley adds: “The reason we’ve been so successful in the indie space is because this is where risks are taken and where innovation happens. With tight resources, the concept has to do the heavy lifting. Right now, and particularly for indie studios, it is too risky not to take risks.” Curve Digital’s acquisition by the Catalis Group in January has meant that the publisher has ramped up what it is looking for.

“Historically, we haven’t had a huge amount of money in helping people finish games. The Catalis acquisition will help us to compete in that new, more expensive indie market and let us sign titles that are raising expectations of what indie games can be,” Byron explains. “Curve would have struggled to compete in that market. But now, we are able invest in titles that need funding. You’re going to continue to see the evolution of Curve.” Meanwhile, Team17 is looking to the future with its game releases. “Our portfolio is quite varied, with the likes of Yooka-Laylee, Worms, The Escapists and so on,” MD Bestwick says. “We’re always aiming for a broader spectrum rather than focusing on one genre. We buy into teams as much as we do games. We want to work with like-minded people. I want to find titles that we believe have franchiseability and titles for the future.”

Fiddlesticks’ Hue is launching via Curve Digital at the end of August

Friday, August 19th 2016

INSIGHT AESVI

Italy’s push to make its mark in Europe AESVI’s secretary general Thalita Malagò discusses what tax breaks could change for the Italian games industry FOLLOWING a proposal from Dario Franceschini, Minister of Cultural Activities and Goods, the Italian government has approved a law proposition that will introduce an important reform to the games industry. This proposal will establish an investment fund for development of the movie industry totalling €450m a year. This fund, which is also applicable to games, will be used to facilitate a series of economic sustainment initiatives aimed at publishers and distributors, with the aim of internationalisation, as well as local development of gaming and film culture in Italy. The measures provide a tax credit in favour of developers, between 15 and 30 per cent of the production costs. The law proposal is currently under review and it’s reasonable to expect that this will be approved by the end of 2016. This is an important development for the Italian games industry and the result of the unceasing work of AESVI in the last few

years, aimed at informing national institutions about the industry’s potential in line with what is already happening in many other European countries. If the proposal is approved, Italian

It is time to carve a niche for Italy in the international gaming landscape. developers will have an important economic return on the production costs of both owned IPs and third party development work opportunities coming from abroad. This will aid the 20

growth of the Italian games industry and allow it to be more competitive in the international arena. In the next month, we will work with the Parliament and the Government to obtain a quick law proposal approval, as well as help them to better understand the games industry’s desire to achieve the most adequate application of the measures. We have over 100 development studios across the territory, as well as many universities and private schools that offer training and preparation. It is time to carve a niche for Italy in the international gaming landscape and show the global industry what we are capable of. Friday, August 19th 2016

SCANAVO INTERVIEW

On the case Scanavo’s global sales and marketing boss Jeanette Sølling on packaging and SteelBooks How would you assess the last year for Scanavo? The last 12 months have been incredible busy, it has been a year with many high profiled movie releases and also an increasing market on the gaming side. The demand for SteelBook editions has been increasing over the years especially for pre-orders and special editions. Today, SteelBook SKUs represent what fans and collectors are looking for, you often get special created artwork and the finish of the SteelBook case makes it a product in itself. What innovations have there been in the games packaging space? Most gamers are not looking for fancy packaging as such, they are focusing on the value adding assets such as a SteelBook edition, which is seen as a true asset. Also, we see more and more demand for merchandise of good quality. Fancy paper Friday, August 19th 2016

sleeves is not what game buyers are falling for. Have you seen any increase in demand for content like special editions? We have definitely seen an increase in demand for special editions – this goes from DLC to physical items such as figurines, artcards, SteelBook cases and so on. How much input do publishers have in the creation of special SteelBook editions? In general, publishers initiate the special editions and they do this with input from their retailers and from

their fans. We sometimes create these editions together with publishers and retailers. How do you see games packaging and special editions changing in the foreseeable future? It is a fact that there is more and more online gaming, but this also means that what will be offered physically must be good quality and a good value for the consumers – so we believe there will be more and more demand for SteelBook Editions and SKUs including other merchandise as well.

MERCHANDISE

Meet us at Gamescom, Hall 2.1, B-020 17thâ&#x20AC;&#x201C;19th August 2016

CORE DESIGN UK INSIGHT

Straight to the Core Core Design’s Troy Horton says that art outsourcing firms don’t have the best reputation, but that they can be invaluable WHEN people think of art outsourcing, they often think: ‘They’re cheaply produced, low quality assets that have no business being in an Xbox or PlayStation game. ‘They are often made on the other side of the world, unable to communicate well in English and may steal my IP.’ Harsh words. While in some minor cases this may be true, this is a myth when looking at the widespread practice as a whole. As a developer since the days of the Amiga, I can understand peoples’ differing views and fears. Getting over this imaginary hurdle is the first step to success. Developers of highquality games, including EA, Activision Blizzard as well as first-party Microsoft and Sony studios, often use this type of service with excellent results. HELPING HAND There are a number of companies who can produce equally and, in some cases, better work than the clients themselves; managing projects effectively, Friday, August 19th 2016

communicating in English, and other languages, whilst having solid corporate governance that prevents theft and maintains contractual obligations.

The negative reputation of art outsourcing is largely an industry myth. Other than quality, corresponding business and management practices, it also provides a cost effective approach to getting high-quality work produced in an efficient manner. This helps the top and bottom lines of our client’s business. 23

The money you save may not entirely be saved however, as you use it for extra content. There are many benefits to having an outsourcing firm do a small or large part of your art. But how much you get from these service providers depends hugely on how you view them and how much effort you put into working together. If you view your service provider as a valuable partner that can deliver what you need, when you need it, being flexible to scale up and down as you need so you don’t have to; then you will likely receive all these benefits and your business will be leaner, meaner and all your staff entirely product focused.

COMPANY PROFILE BIOWORLD EUROPE

Grand designs BioWorld Europe CEO Gilbert El-Kalaani shares what the merchandise firm has in store at this year’s Gamescom BIOWORLD EUROPE is a design-led innovation company and this year we will be showing a new collection of jewellery as well as our merchandise range for the Pokémon Go revolution, not to mention top product collections in bags, headwear and small leather goods. All of these reflect our commitment to first class licensed collections. PROPERTY MARKET Another strand of our DNA is our solid belief in long-term close relationships with the intellectual property owners, by supporting them as an extension of the amazing worlds they build for gamers. This will be shown through the collections and designs for Atari, Bandai Namco, Bethesda, Capcom, Microsoft, Nintendo, Pokémon, Sega, Sony, Square Enix and Ubisoft, who will all be presented at our booth A-021 in Hall 2.2. What we love about the show is the mix of

outright fans, retailers, industry insiders and executives, plus future

We learn and evolve future merchandise collections from feedback at the show. gaming industry luminaries, who visit our booth and enjoy the collections that we show. We learn and evolve future collections from the 24

feedback we receive at the show, as well as enjoy along with the people who love what they see on the stand. We are eager to have direct face-to-face contact with all our clients and business partners to receive their feedback about what we are creating. The icing on the cake is of course when they are so impressed with what BioWorld Europe presents, we can then continue or start the business relationship with our everevolving collections. Friday, August 19th 2016

Wooden box

Artbook

Mediabook

Tel: +33 614 97 34 46; info@novoboxworld.com; www.novoboxworld.com

EXHIBITOR GUIDE

WHO’S WHERE? There are a huge number of companies at this year’s show. MCV @ Gamescom has compiled a guide on where to find everybody

COMPANY 12 Hit Combo! S.A.S. 1C Publishing EU s.r.o. 2wegames 2x2 Games (Dvaput DVA d.o.o.) 37 Interactive Entertainment (Shanghai) Technology 3drudder 4-Real Intermedia GmbH 505 Games 505 Games Ltd. 5C Alliance Holding B.V. 6Waves Inc. Abysse Corp Acronis Germany GmbH Activision Blizzard Deutschland GmbH AD VERBUM Ltd. ad2games GmbH

Friday, August 19th 2016

HALL BOOTH NO. 3.2 2.1 4.1 4.1 2.1 3.2 2.1 3.2 3.2 4.1 4.1 2.1 2.1 4.1 2.1 2.1

YOU can ﬁnd the maps for these business halls on the below pages: Page 28 Page 34 Page 38

COMPANY

A009a D021 D024b E026 A023b C017h C024 C017b C015/D014 A023 A021a A034 B012/A011 A020 D024 D010

AdColony ADIA Entertainment Ltd. admitad GmbH Adyen GmbH Aeria Games GmbH Aerosoft GmbH AESVI Aiara Co., Ltd. ak tronic Software & Services GmbH Akalink Elektronik Ticaret ve Bilisim Hizmetleri Altagram GmbH AMD International Sales & Service LTD. Amiqus Limited Amplitude Studios AMS Neue Medien GmbH Anakan GmbH

Hall 2.1 and 2.2 Hall 3.2 and Hall 4.1 Hall 4.2

HALL BOOTH NO. 4.1 2.1 2.1 2.2 2.2 2.1 3.2 3.2 2.1 2.1 2.2 2.2 3.2 2.2 2.1 2.1

B022 A026g D007 C028 D029 C024 A025 B021/D022 C014 B013 B028 B030/C031 A040/B041 C015/D014 A035 B012/A011 C024

EXHIBITOR GUIDE HALL 2.1

Friday, August 19th 2016

EXHIBITOR GUIDE HALL 2.2

Friday, August 19th 2016

EXHIBITOR GUIDE COMPANY Anantarupa Studios Anshar Studios S.A. Antec Europe B.V. Anu Game Studio Anuman Interactive SA AOC International (Europe) B.V Aone Games spa Apocalypse Hunters sprl App Annie Europe Limited Application Systems Heidelberg Software GmbH AppLift GmbH Ar-Fer arte ferro s.r.l. Arcane Circus ARESON Technology Corp. Artefacts Studio articy Software GmbH & Co.KG Artoncode Indonesia, PT. Aruba Events GmbH astragon Entertainment GmbH Astro Gaming AT Games Atomicom Limited Autodesk GmbH Avanquest Deutschland GmbH Awesome Games Studio Sp. z o.o. Badland Games SL BAFTA Bandai Namco Entertainment Germany GmbH Barog Limited Bearhands Bothe Grienig UG Bee7000 Limited Beiten Burkhardt Rechtsanwaltgesellschaft mbH Below The Game S.A.S. BenQ Deutschland GmbH Beta Service GmbH Bethesda Softworks Zenimax Germany GmbH Big Dream Ventures BV Bigmoon Entertainment, LTD. Bigpoint GmbH Bind Bioworld Europe BV

HALL BOOTH NO. 4.1 4.1 2.2 3.2 2.1 2.2 3.2 3.2 2.2 3.2 2.1 2.1 3.2 4.1 3.2 2.2 4.1 3.2 2.1 2.1 4.1 3.2 3.2 2.1 4.1 3.2 3.2 2.1 3.2 2.2 3.2 2.2 3.2 2.2 2.2 2.2 2.1 4.1 2.1 3.2 2.2

COMPANY

D023 B026 D045/C042 A016 E027 A040/B041 B007 A018 B030/C031 C010/B011 B024a C031 D018 C023a D017a B031/A030 D023 A030 A033 A020 B026 C015/D014 C015/D014 B018 B026 B020 C015/D014 B010 C011/C010 C015/D014 B030/C031 C015/D014 D034 A009 D045/C042 B032 C021/B020 C026 C030 C016/B015 A020 A021

B024a A009 C015/D014 A012 D017e B021/D022 B030/C031 B026 B030/C031 B012/A011 A021 B026/ D030

HALL 4.1 BOOTH N0. B026/D030 CDP.pl is a Polish retail distributor, e-commerce platform and indie games publisher. Contact Michal Gembicki at michal.gembicki@cdp.pl for more information. Charlie Oscar Lima Tango Interactive Entertainment Chimera Entertainment GmbH CI Games S.A. Clan of the Cloud CLD Distribution Click Entertainment Ltd

2.1 2.1 4.2 2.1 2.1 2.1

C034 C024 A040/B041 D017d B031 B020

CLICK ENTERTAINMENT HALL 2.1 BOOTH N0. B020 Click Entertainment is an award winning distributor of video games, consoles and accessories. We hold over 500,000 units in stock at all times, we ship worldwide and we cover all major manufacturers and publishers. We are always looking for new partners - customers and suppliers. Please visit our booth to arrange a meeting or visit www.click-entertainment.com. CLO Virtual Fashion Inc. Clockstone Softwareentwicklung GmbH Codalyn CodesWholesale.com (Summanus Ltd.) Colombia Games

HALL 2.2 BOOTH N0. A021 Design, quality, innovation and passion have to be there in abundance for something to pass our CEO’s watchful eye. The same principles that existed on the first day of the business, which started 20 years ago, are still our core aims. Brand extension collections driven by a belief in excellence. That’s Bioworld Europe’s DNA. 2.2 3.2 3.2 3.2 4.1 2.1 3.2 2.1

2.1 3.2 3.2 3.2 3.2 3.2 2.2 4.1 2.2 2.1 2.1 4.1

CDP.PL

BIOWORLD EUROPE

BIU Black Cell OG Black Forest Games GmbH Blacknut BLC Games Co., Ltd. Blindflug Studios Ltd BlitWorks, S.L. BoaCompra UOL

HALL BOOTH NO.

BrainSport Entertainment Corp. Brainz Bundle Stars Busch Entertainment Media GmbH Business France Agence Francaise Caketherapy co., ltd Capcom Entertainment Germany GmbH Carbon Studio SP. Z O.O. Cash Payment Solutions GmbH CCP hf CD Projekt S.A. CDP.PL Sp. z o. o.

4.1 3.2 3.2 2.1 3.2

B028 A010 D018 A012 A009

CORE DESIGN UK

Core Design provides high quality game art production services. Our team, having had the pleasure of working on great products including Halo, Eve Online, Fable, Battlefield, Transformers and many more, offer our experience and quality work to you as a professional, credible and cost effective service provider. We are looking to meet developers who are looking to scale up their art. Get in touch at info@cored.uk.

B031/A030 A010 C010/B011 D017c D024a E021/D022 B020 A024

Friday, August 19th 2016

Save the date 23rd - 24th November 2016 Millennium Mayfair, London

X 40+ expert speakers from across the games industry and beyond X 250+ attendees X 15+ exhibitors X 2 day multi-track conference incorporating roundtables, panel discussions, live debates and interviews!

Day One

Day Two

X Investment & ďŹ nance X VR & AR X The future of mobile games & monetization X Building a more inclusive games industry X The role of games in the future of the UK economy

X eSports X Regulation & Integrity X Optimising eSports team sponsorship X Analytics & eSports monetisation X Traditional sports vs eSports X How brands can step into the world of eSports? X Advertising & media buying in eSports

INTERESTED IN SPEAKING AT THE FUTURE GAMES SUMMIT 2016?

Contact Caroline Hicks on chicks@nbmedia.com If you are interested in sponsoring the Future Games Summit, please contact Mark Rankine on mrankine@nbmedia.com for more information on our bespoke packages!

Media Partners

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

Computec Media GmbH Conectys Serv Telecom SRL Consulate of Canada (Munich) COO Leogaming Cool Games Cosmocover SARL Cosmocover SARL Cosmogonia Caotica SAPI de CV Cowana GmbH Creative Distribution Ltd. Reef Entertainment Ltd. Creative Europe Desk NRW Creative Mobile OÜ CremaGames SL Croatian Chamber of Economy Croteam/ABEST d.o.o. Crytek GmbH CtrlMovie AG Cubic Motion Curious Craft Curse, Inc. Curve Digital CyberLink Corp. D A E Games Co., Ltd. Dacuda AG DAE Studios NV DaoPay GmbH DascuMaru Datascope Recruitment Limited Daum Games Europe B.V. DCMN GmbH Deck 13 Interactive GmbH Deep Silver (A division of Koch Media GmbH) Delasocial GmbH Delirium Studios Evolution S.L. Delixia Ltd. deltaDNA Ltd Digital Games Research Center (DIREC) Digital River Digital Tales S.r.l. Digitalna Avantura d.o.o. Reboot Digitoy Games Digitoy Interaktif Teknolojileri LTD STI Dirección General de Relaciones Económicas Internacionales DontNod Entertainment DonkeyCat GmbH Draw & Code Ltd Dutch Games Association Dutch Games Association DXRacer Marketing Europe AB ECAL-Ecole Cantonale d’Art de Lausanne ECommPay Edge Case Games, Ltd. Electronic Arts GmbH Elektraglide Ltd (T/A Polystream) Elgato Systems GmbH Elm Europe Enarxis Dynamic Media Ltd. Engage.NRW c/o Mülheim&Business GmbH Entermate Co., Ltd. EntryMedia Sp. z.o.o. Sp.k. Entermate Epay

2.2 4.1 3.2 4.1 3.2 2.2 4.1 3.2 2.2 2.1 3.2 2.1 3.2 4.1 4.1 2.1 4.1 3.2 3.2 2.2 3.2 4.1 03 04 3.2 3.2 3.2 3.2 2.1 2.1 2.1 4.2 2.1 3.2 2.2 3.2 3.2 2.1 3.2 4.1 3.2 3.2 3.2 3.2 3.2 3.2 3.2 2.1 4.1 2.2 3.2 4.1 3.2 3.2 2.1 2.1 3.2 4.1 2.1 4.1 2.2

COMPANY

D034 E024a B018a A024 D018 D024 C032 A017 B030/C031 D013 B015/C014 C024 B020 E026 E026 B011/C012 E021/D022 C015/D014 A018 D023b C015/D014 B024a B021/D022 E021/D022 A018 A010 A018 C015 D014 D019 C026b C024 A040/A051/B041 B012 /A011 B020 D -03 C015 D014 A016 D046 A025 E026 D012a B007 D017b A010 C015/D014 C019 D018 D052 E021/D022 D032 C015/D014 A010 C015/D014 B010 A011 D030 A010a B015/C014 E025c C015 E023a D037

HALL BOOTH NO.

Epic Games, Inc. - Unreal Engine EpicGear ESET Deutschland GmbH European Games Group AG Events for Games EXIT GAMES GmbH Exordium Games Exozet Potsdam GmbH Experimental Game GmbH EZ Games Distribution, Inc. F+F Distribution GmbH Facebook Fanafzar FDG Entertainment GmbH & Co KG Film und Medienstiftung NRW GmbH First WISE Media GmbH Speedlink Fishing Cactus Flashpoint AG Flazm Interactive Entertainment UAB Focus Home Interactive Forge Reply SRL Frame Bilgisayar Mühendislik Tic. A. S. Freaks 4U Gaming GmbH Frontier Development PLC Frozen Vision Funigloo Co. Ltd. G-CORE Labs SA G&L Geißendörfer & Leschinsky GmbH G2A.com Limited Gaijin Network Ltd. GAME Bundesverband der deutschen Games-Branche Game Developers Conference UBM Gameforge 4D GmbH Gameloft GmbH GamePho Gamepires (Pandora Studio d.o.o.) Gamer Network GameRefinery Ltd. Games Capital Berlin-Brandeburg Games for Families Games London GameSessions (Tangentix Ltd) Gamesparks Ltd. gamespipe GmbH GAMEVIL Europe GmbH gamigo Advertising GmbH Gaming-Aid e.V. Gamious B.V. Gaya Entertainment GmbH Gazillion Entertainment Generalkonsulat der Rep. Polen Abt. Gerceklik Teknoloji Sanayi Yazilim Reklam Prod. GG OYUN BILISIM YAZILIM VE PAZARLAMA A.S Giants Software Entertainment GMBH Giants Software GmbH GIGA-BYTE TECHNOLOGY CO., LTD. Glass Egg Digital Media Global Collect Services B.V. GlobalStep LLC Glowfish Interactive VOF GOG Limited

2.2 2.2 2.1 2.2 4.1 3.2 4.1 2.2 2.2 2.1 3.2 4.2 3.2 3.2 3.2 2.2 3.2 4.2 2.1 3.2 3.2 3.2 2.2 2.2 3.2 3.2 2.2 2.2 2.1 2.1 2.1 4.1 2.2 2.2 3.2 4.1 2.1 3.2 2.2 2.1 3.2 3.2 3.2 3.2 2.2 3.2 2.2 3.2 4.2 4.1 4.1 3.2 3.2 2.2 2.1 2.2 2.1 2.2 3.2 3.2 2.1

C022b A040/B041 B012/A011 B031/A030 C027 A015/B014 E026 B030/C031 B030/C031 C026a B010/A011 C052 A016 B010/A011 B015/C014 B023/A022 A018 C020 C034 D016a A025 D010a/C011a A040/B041 B030/C031 A020 B021/D022 D045/C042 A040/B041 D050 D01/C017 C024 B022/C021 B031/A030 B031/A030 D010a/C011a E026 A030 A020 B030/C031 A014 C015/D014 C015/D014 C015/B014 A015/B012 B030/C031 A013 B030/C031 D018 C050 B022 B026 D010a/C011a D010a/C011a B030/C031 A033 A040/B041 C033 A037 C015/D014 A018 A021

Friday, August 19th 2016

EXHIBITOR GUIDE COMPANY Goodgame Studios Google UK Ltd. Gorouh Doostan Rayaneh Narmafzar company (Ltd)

HALL BOOTH NO. 2.2 4.2 2.1

COMPANY

B031 /A030 C040 B010a

DC GAMES GROUP HALL 2.1 BOOTH N0. B010A DC Games Group was established in Tehran, Iran in 2007. We are a leading distributor of consoles, accessories and both digital and physical games in Iran. We also provide localisation services in Farsi, to help publishers get into the region. DC is available as a business partner to invest in localising triple-A games in Farsi. We can be your gate to Iran’s gaming market. Green Man Gaming Ltd. 3.2 Grey Box c/o Six Foot LLC. 2.2 Grotman 3.2 GTM Teknoloji Bilisim Ve Otomasyon 3.2 Guillaume Bouckaert - Freelancer 3.2 Gwangju Smart Contents Developer Cooperative 03.2 Hanakai Studio 3.2 Happy Hobgoblin 3.2 HappyRabbitShow 3.2 Haute Ecole Albert Jacquard 3.2 Haute école d’art – Genève Masters Media Design 4.1 Headup Games 2.1 HeartQuake Sagl 4.1 Helpshift Inc. 4.1 Studios 3.2 Highwinds Game Delivery Network 2.2 HiPay 2.2 HitPoint International BVBA 2.2 Holo-Light GmbH 3.2 Hologram Bilisim ve Reklamcilik HIZ. TIC. LTD. STI. 3.2 HORI (U.K.) Ltd 2.2 HWF Hamburgische Gesellschaft für Wirtschaftsförderung 3.2 ICE 3.2 Ice-Pick Lodge 2.1 Iceberg Interactive BV 3.2 Ico Partners Limited 3.2 IDC Games SL 3.2 Idiocracy, Inc 3.2 iFun4all SA (inc.) 2.1 iFunFactory Inc. 3.2 Ikoni Innovations 3.2 Illusive Games 3.2 IMAGIN&TONIC SL 3.2 ImagiNation S.C. Lukasz Kubiak, Bartosz Moskala 4.1 IME - Interactive Media & Entertainment GmbH 3.2 IMG Innovations-Managemnet Gmb 2.1 In Vitro Games 3.2 Indie Arena Booth 2.2 Indiegala s.r.l. 3.2 Indonesia Creative Economy Agency 4.1 Infin-Payment infin GmbH & Co. 3.2 InnoGames GmbH 3.2 Intercorona d.o.o. Little Green Men 4.1 International Business Media Pte.Ltd 2.2

Friday, August 19th 2016

HALL BOOTH NO.

Intersave Co. Ltd. iQU Online B.V. Iran National Foundation of Computer Games Iron Ward j.d.o.o. Ironsource Ltd. Jagex LTD JetCat Games Interactive Entertainment, UAB Joensuu Game co-op Jujubee S.A. Jutsu Games K-Numbers K3 Kultur- und Kreativwirtschaftsbüro Stadt Karlsruhe Kaia Studios (Coop.) Kalypso Media Group GmbH Kanazu Kavio Cluster

3.2 3.2 3.2 4.1 2.1 3.2 2.1 3.2 2.1 4.1 3.2 3.2 3.2 2.1 3.2 3.2

B021/D022 D018 A016 E026 D017 C015/D014 C034 A020 D046 B026 B021/D022 C010/B011 B020 C011/D012 A009 A020

KEYWORDS

C015/D014 D022 D018 D012a A018 B021/D022 C017f A020 B021/D022 A018 E021/D022 C024 E021/D022 A023 C015/D014 D045/C042 D031 A040/B041 A010 D010a/C011a C038 B014 A015 A025 C034 D018 C015/D014 B020 B021/D022 B026 B021/D022 A020 D018 B020 E030 A013/B012 C024 B007 B031/A030 A025 C024/D023 B010/A011 A015/B014 E026 B041/A040

HALL 4.1 BOOTH N0. A030 Keywords Studios is an international technical services provider to the global video games industry. Established in Dublin in 1998, it provides integrated Localisation, QA, Art, Audio and Customer Experience services across 50 languages and 14 platforms, thanks to its 24 offices worldwide. Keywords International Kilgray Ltd. Kimia Solutions, S.L. Kingston Technology Europe Co LLP Kinguin.net Kiss Ltd Koelnmesse, Inc Koelnmesse, Inc Koelnmesse, Inc Kokomo Co.,ltd. Kokonut Studio S. de R.L. de C.V. Konami Digital Entertainment B.V. KontrolFreek, LLC Korea Mobile Game Association Korea Pavillion kr3m. media GmbH L&K Logic Korea Co., Ltd. La Marque Rose Lab42 Ltd Lager Network Technologies INC. Larian Studios Games Ltd. Larva Game Studios Latis Global Communications, Inc. Latitude 22 LTD Leapfrog Digital Limited Level 3 Communications GmbH Lichthund Sp. z o.o. Link Distribution (UK) Ltd Lion game Lion d.o.o. Little Chicken Game Company B.V. LKA.it di Luca Dalco LocalizeDirect AB

4.1 2.1 3.2 2.2 4.1 3.2 2.1 3.2 4.1 4.1 3.2 4.2 2.1 4.1 3.2 3.2 3.2 3.2 3.2 3.1 2.2 3.2 3.2 2.1 2.2 4.1 4.1 2.1 4.1 3.2 3.2 3.2

A030 D026 B020 A040/B041 A022 C015/D014 C022/D023 B018/A019 A026a E025a A017 A010/B011 A022 D024/E023 D022/B021 C010/B011 B021/D022 D017e C015/D014 B024a B030/C031 A017 B021/D022 A027a C015/D014 B022 B026 B010 E026 D018 A025 C015/D014

EXHIBITOR GUIDE HALL 3.2

Friday, August 19th 2016

EXHIBITOR GUIDE HALL 4.1

Friday, August 19th 2016

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

COMPANY

LUCID SOUND

LucidSound is a fresh name in gaming audio, committed to providing gamers with the ultimate experience in sound by creating high-end audio products. The company’s founders are no strangers to acoustics, as they hail from the legendary audio brand: Tritton. Already the recipient of numerous awards and ‘best-in-class’ reviews, LucidSound welcome press and sales enquires at Gamescom. Please contact: press@lucidsound.com. Localsoft S.L. Logitech GmbH Lone Hero Studio AB Ludicious - Zürich Game Festival Lugus Studios BVBA M.I.T. GmbH a Payxpert Company Macaw - Studios UG (haftungsbeschränkt) MackMedia GmbH & Co. KG Madfinger Games a.s. Madmind Studio S.A. Magix Software GmbH Maglab Oyun Teknolojileri Mangatar srl ManiaMind Co.,Ltd. Manlab Soft Co.,Ltd Marcin Makaj Marketpoint GmbH Masangsoft, Inc. Matchbox Mobile Media.net berlinbrandenburg e.V. Medialounge GmbH Mediencluster NRW GmbH Mediengründerzentrum NRW MGZ GmbH Medion AG / LifeXpress Medrick FZE Mental Moustache Meta Games Bilgi Islemleri Limited MFG Innovationsagentur Medien- und Kreativwirtschaft Micha Stettler Micropsia Entretenimiento Interactivo Limitada Microsoft Microsoft Corporation Mil Yazilim Bilisim ve Oyun Teknojileri LTD. STI. MildMania Limited Milestone Srl Milky Tea Limited Mipumi Games GmbH MixedBag Srl Mode4 Modernist Games Limited MoGi SA Monawa Inc. Monster Couch sp. z o.o. Mostly Harmless Games Limited Mothership-free2play Agency GmbH Mplus Soft

HALL BOOTH NO.

Mr. Whale’s Game Service / FAR Multiplay (UK) Limited Multiplayer.it N-Dream AG / AirConsole Napalmtree studios Native Prime NBG EDV Handels- und Verlags GmbH NC Games nDreams Ltd. Nemoris S.p.A. NeocoreGames Nero AG Netsize IPX AB Neurodigital Technologies SL nevaly GmbH NewBay Media Europe Ltd Next Level Racing Ngelgames Co., Ltd. Nice Market Inc. Nintendo of Europe GmbH Nitro Games Ltd. Nordic Game Supply GmbH Nordic Games GmbH

3.2 B020 2.1 B012/A011 4.1 C025 4.1 E021/D022 3.2 A018 3.2 A013/B012 3.2 B009 3.2 C010/B011 2.1 A023 4.1 B026 2.2 B030/C031 3.2 D010a/C011a 3.2 A025 3.2 B021/D022 3.2 B021/D022 4.1 B026 2.1 B012/A011 3.2 B021/D022 4.1 A026 2.2 C031/B030 2.2 C023/B022 3.2 C014/B015 3.2 B015/C014 2.1 B028a 3.2 A016 3.2 A020 2.2 A010 3.2 C010/B011 4.1 E021/D022 3.2 B007 4.1 B022 4.2 A021/A023/ A030 3.2 D012a 3.2 D013a 3.2 A025 3.2 C015 D014 3.2 A010 3.2 A025 3.2 A018 3.2 C015 D014 2.1 D028 3.2 B021 D022 4.1 B026 4.1 C025 2.2 B030 C031 4.1 D026a

4.1 3.2 4.1 4.1 3.2 3.2 2.1 2.1 3.2 3.2 2.1 2.1 2.1 3.2 2.1 2.2 2.1 3.2 4.1 4.2 3.2 4.1 2.1

E021/D022 C015/D014 A031 E021/D022 D018 C017e B012/A011 D042 C015/D014 B007 D009 B012/A011 D014a B020 D010 D019 A038 B021/D022 B024a C021/B020 A020 B012/A011 D021/C022

THQ NORDIC HALL 4.1 BOOTH N0. D021/C022 THQ Nordic represents a core approach of doing much more than ‘owning’ a highly competitive portfolio of IP. It revolves around cherishing them, and aligning them with the very best development resources to expand upon them with the level of experiences their established fan bases expect and deserve. www.thqnordic.com. Nordmedia - Film- und Mediengesellschaft Novaquark Novobox France

3.2 3.2 3.2

B009 D017i D017j

NOVOBOX HALL 3.2 BOOTH N0. D017J Novobox is a packaging and merchandising company with offices in France, Germany, Australia and the USA. Production takes place in Serbia, Turkey and China. We manufacture the famous Futurepak metal case, available now with sound and light and with metal card. At Gamescom, we’re looking to meet game distributor marketing managers. For more information, email: info@novoboxworld.com. Nox Games Inc. NRW.Europa c/o ZENIT GmbH Nvidia GmbH Oasis Games Limited Obsidian Castle UG (haftungsbeschränkt) Oculus VR, Inc. ODTÜ Teknokent Yönetim A.S

3.2 3.2 2.2 2.1 3.2 2.2 3.2

B021/D022 B015/C014 B022/C023 A027 B009 B021/A020 D011a

Friday, August 19th 2016

EXHIBITOR GUIDE HALL 4.2

Friday, August 19th 2016

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

Offgamers Sdn. BHD. Oldmoustache Game Works Omni Systems Limited Omnyex E Commerce DMCC

2.1 3.2 3.2 2.1

COMPANY

D036 D011a C015/D014 B026

Puzzling Dream Q42 Ventures B.V. TurtleBlaze Quantum Shake Quantumfrog GmbH QuattroGear Inc. Rad Game Tools Inc. Radiation Blue UG Ram Rom Games, S.L. Rarebyte OG Razer (Europe) GmbH Remote Control Productions GmbH Renaissance PR Rentabiliweb Europe SAS Revolution Software Ltd. Roberts Space Industries International Ltd. Roccat GmbH Rokapublish GmbH Rokk3r Labs Rubber Road Ltd, Numskull Runic Games Rusty Lake S.A.D. Software Vertriebs-und Produktion GmbH SafeCharge Technologies LTD Sandbox Interactive GmbH Sanlab Simulation Ltd. Secure Trading Limited

OMNYEX HALL 2.1 BOOTH N0. B026 As the digitalisation of entertainment continues, Omnyex is at the forefront. With more than 30 years of experience combined, the team is dedicated to expanding the modern gamer’s access to digital games. Omnyex has operated successful retail sites in recent years and are now focusing on business-to-business and wholesale distribution, emphasising the importance of secure delivery and market-leading prices. On3D OnlineFussballManager GmbH OPM Response Ltd Orgosoft Co., Ltd. osome studio Outsource Media Ltd Overwolf, Ltd Oyun Döngüsü Yazilim Mühendislik Teknoloji Sanayi ve PagBrasil Pagamentos Electrónicos Ltda. Pajama Llama Games VOF Palindrome Interactive AB Panteon Yazilim Oyun Egitim Teknolojileri ve Hizmetleri PayByMe Corp. ve Iletisim Tek. A.S Payletter Inc. Paymentwall, Inc. paysafecard.com Wertkarten Vertriebs GmbH PearlAbyss Corp. Pebblekick Inc. Perfect World Europe B.V. Philippine Board of Investments Piece of Cake Studios Pillo Games (private) Pipette Inc. S.P.R.L Pixel Federation, s.r.o. Pixelated Milk sp. z o.o. planetlan GmbH Plantronics Play Finland/Neogames Finland Association Playa Game Industry Hub Playdigious PlayFab, Inc Playstack Ltd PlayWay Plug In Digital PlusServer GmbH Pole To Win UK Limited Polnisches Institut Düsseldorf Procolombia Promexico PT. Agate International PT. Tinkerindo Interaktif

Friday, August 19th 2016

3.2 2.2 3.2 4.1 3.2 3.2 2.2 3.2 2.2 3.2 4.1 3.2 3.2 3.2 2.2 2.2 3.2 4.1 4.2 3.2 3.2 3.2 3.2 2.1 4.1 2.1 2.1 3.2 3.2 3.2 3.2 3.2 4.1 3.2 2.1 3.2 4.1 3.2 3.2 4.1 4.1

A009 B022/C023 C015/D014 E023b D017h C015/D014 A040/B041 D010a/C011a C036 A018 C025 D013a D011a B021/D022 D023a/C022a C030/D035 B021/D022 D026b C030 D019 D017h D018 A018 A027b B026 A014 B012 A020 A020 D017f C015/D014 C015/D014 B026 C017d B022/A011 C015/D014 B026 A009 A017 D023 D023

HALL BOOTH NO. 4.1 3.2 3.2 3.2 3.2 4.1 3.2 2.1 3.2 2.2 2.1 3.2 2.2 3.2 2.2 2.2 2.1 3.2 2.1 4.2 3.2 2.1 2.2 4.1 3.2 2.1

B026 D018 A020 B009 B021/D022 B022 C010/B011 C010 A010 D045/C042 C024 C015/D014 D033 C015/D014 D016 B010 B018 A009 D034 C030 D018 C024 C032 A027 D010a/C011a A036

SCANAVO

Scanavo’s SteelBook divisions sales representative will be at Gamescom. If you are interested in hearing about the opportunities within collectible packaging, you can contact our sales manager Mads Buch Nielsen at mbn@scanavo.com. Seepia Games ltd. Sega Europe Limited Seoul Digitech High School Advergamekorea Serienjunkies.de GmbH & Co. KG Serious Games Solutions GmbH Setimedia SevenGames Network GmbH Simsoft Technologies Ltd Sleepless Clinic Sp. z o.o. SNSPlus Inc. Soedesco B.V. Sofort GmbH Softdistribution GmbH Sold Out Sales and Marketing Limited Sole Proprietorship Sony Computer Entertainment Deutschland GmbH Soulpix Spain Pavilion Spiderwork Games Michael Schaefer Splash Damage Sproing Interactive Media GmbH Startups.be ABSL/VZW Steel Media Ltd

3.2 4.2 4.1 2.2 2.2 3.2 2.2 3.2 4.1 4.1 3.2 2.2 2.1 3.2 4.1 4.2 3.2 3.2 3.2 3.1 3.2 3.2 3.2

A020 A040/B041 E025b B022/C023 B030/C031 D011a D029 C013b B026 B024a C019a A031 B012/A011 C015/D014 B026/D022 A041 B009 B020 B009 B033/C032 A010 A018 C015/D014

EXHIBITOR GUIDE COMPANY

HALL BOOTH NO.

SteelSeries ApS Stillfront Group AB Storm in a Teacup Stormborn Studio Srl Ströer Media Brands AG Ströer Products GmbH Strs Teknoloji Yatirim A.S. Struckd AG Studio DOMA Stunlock Studios AB Sunburned Games S.A. Supreme Games Co., Ltd. Sweden Game Arena SwissGames Swiss Arts Council Pro Helvetia Swrve, Inc Synthesis Deutschland GmbH Tada Studio Co., Ltd. Tag Games Limited TAITRA (Taiwan External Trade Development Council) Take-Two Interactive GmbH Takeoff Takeoff (UK) Ltd. Taleworlds Entertainment Tanki Online Europe Ltd. Tappcelerator Media SL Target Media Taylor Wessing Partnerschaftsgesellschaft mbB Team KwaKwa Team Niche Team17 TeamSpeak Systems GmbH Techland Sp z o.o. Testronic Labs Ltd Texyon Games S.L. The Major Game Company The Sidekicks Thing Trunk Sp. z o.o. Sp. K. THX Games Tartalomfejlesztö Zrt. Timba Games S.A.S. Timecity Tivaru V.o.F. / Kabounce Tivola Publishing GmbH Tobii Technology AB TOGED (Game Developers Association of Turkey) Toshiba Electronics Europe GmbH Trend Ödeme Kurulusu A.S. Triangle Factory BVBA Tritone Trycatch Media Co.,Ltd TSIT Ltd Tune, Inc. Turtle Beach UK Turtle Entertainment GmbH Twed.com Ubisoft GmbH Udo Games LTD. STI. UIG International GmbH UK Interactive Entertainment (UKIE) Umbra Software Oy UNAmedia di Benegiamo Daniele Unity Technologies ApS

2.2 2.2 3.2 3.2 2.2 2.2 3.2 4.1 3.2 4.1 3.2 3.2 4.1 4.1 4.1 3.2 3.2 3.2 4.1 4.2 3.2 3.2 3.2 2.1 3.2 3.2 3.2 4.1 4.1 3.2 3.2 2.2 3.2 3.2 3.2 3.2 4.1 2.1 3.2 2.2 3.2 2.1 2.2 3.2 2.2 2.1 3.2 3.2 3.2 3.2 2.2 2.1 2.1 4.1 4.2 3.2 3.2 3.2 2.1 3.2 2.1

COMPANY

A040/B041 D045/C042 A025 A025 B022/C023 A040/B041 D010a/C011a E021 B021 C025 B020/D022 B021/D022 C025/E021 D022 D028 A015/B014 B021/D022 C015/D014 B024a/D022 A020/B021 C017a C015/D014 C013b D023 B020 C015/D014 A015/B014 E021/D022 E021 C015/D014 B010/A011 D020 C015/D014 B020 A020 C017c B026 D016 A009 D039 D018 C024 B034 D012/C013 A040/B041 B024 A018 B021/D022 B021/D022 C015/D014 D015a B012/A011 C013 A025g C051 D010a/C011a A010 D014/C015 D022 A025 A031

HALL BOOTH NO.

UnityAds Unreal Vision S.r.l. Upload Media Ltd (T/A Upload Agency) US Games Distribution velia.net Internetdienste GmbH Verein FH Technikum WIEN Vigamus Virtuos LTD Vision Games Publishing LTD Vivid Games S.A. Vivoxie S. de R.L. de C.V. Volerfilm VooFoo Studios Limited VR Carver Inc VUD GmbH VUiDEA,INC Vungle, Inc. Wargaming Europe S.A.S Warhorse Studios Warner Bros. Entertainment Inc Warning Up Wastelands Interactive sole trader Web Media Publishing AG Webzen Inc. WeGo Interactive Co.,Ltd. Weigh and Value Welsh Assembly Government Werk1.Bayern GmbH Werkmeister & Company Wingracers Sports Games GmbH & Co Winking Entertainment Corporation Wirecard Technologies GmbH Wirtschaftskammer Österreich Wixoss wolff interactive GmbH

2.1 3.2 3.2 4.1 2.2 3.2 2.2 2.1 3.2 2.1 3.2 4.1 3.2 3.2 2.1 3.2 2.1 2.2 2.1 4.2 3.2 4.1 2.2 3.2 3.2 3.2 3.2 3.2 2.2 2.2 4.1 2.2 3.2 3.2 3.2

A031 A025 C015/D014 A026 B030/C031 A010 D045/C042 D044 C015/D014 A025 A017 D026c C015/D014 B021/D022 B012/A011 B021/D022 D015a C020/D021 B012/A011 B040/C041 C017i B026 B022/C023 B021/D022 B021/D022 B021/D022 C015/D014 B010/A011 B022/C023 B022/C023 C023a C033 A010 B021/D022 B009

WIRED PRODUCTIONS HALL 4.1 BOOTH N0. D021/C022 Wired is looking for great devs with games that have that special something. If you are a developer and want to work with a focussed team that will work 24/7 to make your game a success, then get in touch: Info@WiredProductions.com. Woobi (registered Social Tokens Ltd.) Wooga GmbH Wordbee S.A. Xibalba Studios XPEC Art Center Inc. XPEC Entertainment Inc. Xsolla Inc. YD Yazilim Egitim Danismanlik ve Bilgi Sistemleri Tic. Yirmiüc Stüdyolari Ticaret Limited Sirketi Youcanstar Co., Ltd. Zepetto Co. Zetapp SpA ZOTAC International (MCO) Ltd. ZPLAY(Beijing) Information Technologies Co.,Ltd. Zurich University of the Arts Game Design Department

2.2 2.2 2.1 3.2 4.1 4.1 2.2 3.2 03 03 03 03 02 02 04

C040 B031/A030 C028 A017 C023a B024a D030a D011a D012a B021/D022 B021/D022 B007 A040/B041 D-02 E021/D022

Friday, August 19th 2016

NOVEMBER 21ST, THE BREWERY

CONGRATULATIONS TO ALL OUR FINALISTS FOR TABLE BOOKINGS AND THE FULL LIST OF NOMINEES PLEASE VISIT:

www.esportsindustryawards.com

official livestream partner

exclusive headline partner

FOR SPONSORSHIP ENQUIRIES PLEASE CONTACT CONOR TALLON:

conor.tallon@esportsindustryawards.com official broadcast partner

@esportsia | #esportsia

PREVIEW SEA OF THIEVES

Sea of Thieves Christopher Dring discusses his absolute favourite game from this year’s E3, Rare’s epic online pirate fantasy title, Sea of Thieves

Sea of Thieves. It’s a pirate game

WHEN Sea of Thieves was shown on stage at E3, I tweeted: ‘It looks good, but what exactly is it?’ Craig Duncan, the studio head of developer Rare, responded to me: ‘It’s a pirate game.’ Unfortunately, it didn’t clear up in my head what sort of game it was. Is it a story-driven adventure? An open world, co-op exploration game? Do I build my own pirate island? Later on during E3, I managed to get hands on with the game. You begin on a pirate island with a band of humancontrolled pirates, who must find the nearest ship and set sail. We tried a few of the actions. One involved us playing our musical instrument, which seemed to have no real gameplay function. The other allowed us to drink our grog, which made our jobs harder.

Once we’d discovered how to hoist the anchor and lower the sails, our band of merry pirates sailed out to sea and we soon came across a rival ship, and a sea battle commenced. As we passed, we fired cannons at each other to cause as much damage as possible. Myself and one other crew mate descended to the lower decks to find holes in our hull and water pouring in - so we quickly patched that up and recommenced the battle. After a while, things weren’t looking good. The water had swamped the lower decks and defeat was in sight. So, the team finished their grog, whipped out their musical instrument and played a tune as we sank. It was the most enjoyable defeat I have ever experienced in a game. As I left the stand, I ran into Duncan who asked me: “So go on, what sort of game is it?” “It’s a pirate game,” I replied. 42

Friday, August 19th 2016

DISHONORED 2 PREVIEW

Dishonored 2 Creepy new content for Bethesda’s big Christmas game was shown this week. MCV @ Gamescom takes a closer look at it

The ﬁrst game’s kidnap victim Emily this time returns as a playable character

a host of new special moves, locations, characters and challenges. The demo we saw at Gamescom highlighted two levels. The first took place in a house that moved and changed. Players are tasked with working their way through the mansion to locate its treacherous owner. Switches can be flipped to halt new, and surprisingly resilient, robotic enemies. The second part of the demo hinted at a far more mysterious area of the game, filled with dangerous witches. Both locations had a distinct style and history, which suggests that this game will offer as much story depth as seen in the series’ debut. Whether it can break out of its niche remains to be seen, but Dishonored 2 looks certain to deliver as yet another excellent outing for Bethesda.

DISHONORED was a great game. A first person action title that invited you to stealth your way through the adventure or go all-out with inventive, imaginative ways of killing your enemies. It was almost like two different gameplay experiences in one. More importantly, it was a critical and cult hit. Now Bethesda is taking the franchise a step further, and following its success with Fallout 4 and Doom, the game has every chance of hitting big. Dishonored 2 follows directly on from its predecessor, with players able to control both the previous game’s hero Corvo and also new star Emily Kaldwin. You may recognise her as the kidnap victim from the first title. Again, the title utilises the striking steampunk-style art, and also introduces Friday, August 19th 2016

PREVIEW DEAD RISING 4

Dead Rising 4 Xbox One and PC exclusive Dead Rising 4 is yet another fun, satisfying, silly take on the zombie game

Inventive carnage is the name of the game as Frank West returns to slay the undead

The weapons are typically mad. Our favourite has to be the firework gun. We also managed to wield the menacing ice sword and don a Titanfall-like mech suit that was adept at zombie crushing. There’s more to it, though – such as saving civilians and delivering wise cracks. The game also makes use of Frank’s photography skills (a returning feature) rewarding gamers for the best photos. Players can now pull off a ’steathie’ where they sneak up on a shuffling undead, snap a surprise selfie with it, and then perform a quick kill. With crazy weapons, hilarious takedowns, pop culture references, Christmas baubles aplenty and thousands of zombies, Dead Rising 4 won’t let fans of rotting humans down.

ZOMBIES. You just can’t escape them. Whether it’s creepy, disturbing horror like Resident Evil VII, open world survival games such as DayZ or more action-orientated fare like Dead Island, the zombie market is certainly well served. Dead Rising is perhaps the most ridiculous of them all, however. There’s a story in here, and some scary looking undead, but this is a game all about inventive carnage. Dead Rising 4, which will be temporarily exclusive to Xbox One and Windows 10 when it launches this Christmas, has a certain festive theme. Series hero (and photojournalist) Frank West has returned to Willamette, Colorado in time for the festive break, only to discover yet another undead outbreak. What are the chances? 44

Friday, August 19th 2016

Releasing on November 15, 2016

www.steelbook.com

www.scanavo.com

©2016 Ubisoft Entertainment. All Rights Reserved. Watch Dogs, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. “2“ and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc. “Ø“ is a trademark of the same company.

PREVIEW ROCK BAND RIVALS

Rock Band Rivals After the franchise’s return last year, Harmonix is releasing its first full expansion for Rock Band 4. MCV @ Gamescom takes a look

Rock Band Rivals’ story is told through a fake TV show called Beneath the Tuneage

them not to pursue a career in music or they’ll end up working in the Poo Factory. Also new is the Rivals mode. This sees players teaming up to form Crews, who can compete with other Crews online to reach the top of the leaderboards and be the best band in the world. Furthermore, the expansion is launching with a brand new guitar peripheral – modelled after the Fender Jaguar – that features a folding neck for easier transportation. This comes courtesy of Harmonix’s new partnership with PDP after it parted ways with Mad Catz. Rock Band Rivals is set for launch this October for PlayStation 4 and Xbox One.

ONE year since its return, Harmonix is releasing the first full expansion for Rock Band 4. Entitled Rivals, this new content adds a narrative mode that takes players behind the scenes on the story of a band – all the way from school to the glorious heights of fame before it all crumbles away. So far, so Spinal Tap. But the narrative – or ‘Rockudrama’ – takes a ridiculous, cynical and silly approach. Playing guitar, drums and singing is interspersed with live-action footage of former class mates reminiscing about the band’s formation, asking to join and being turned away. Or a teacher saying he told 46

Friday, August 19th 2016

LAWBREAKERS PREVIEW

LawBreakers Cliff Bleszinski, the creator of Gears of War, is back with a new studio and now he’s giving the team-shooter genre a try. Alex Calvin reports

LawBreakers features more vertical combat due to inconsistent gravity in its world

Moon explodes. Chaos takes over the world, drug-fuelled gangs roam the earth, and gravity is on the fritz. That last point emerges as a unique gameplay mechanic – players can fight in Zero-G in certain areas, meaning they are floating around each other while shooting. This vertical combat, Boss Key tells MCV @ Gamescom, sets it apart from the rest of the booming team shooter sector. The game was initially a free-to-play title, but Boss Key opted to adopt a premium model as the former was getting in the way of designing a great game. LawBreakers is set to launch this year, with an alpha test taking place right now.

THERE’S hardly a lack of team shooters right now. Perhaps influenced by the huge success of Valve’s Team Fortress 2, numerous companies are attempting to make their own mark on the genre. We’ve already had 2K’s Battleborn and Blizzard’s smash hit Overwatch. That’s not mentioning Epic’s upcoming Paragon, too. Then there’s LawBreakers, the first project to come out of Boss Key, the new studio set up by Gears of War and Unreal designer Cliff Bleszinski. The title is a PC exclusive, though the firm is open to bringing it to console in the future. It is set on Earth after the Friday, August 19th 2016

OFF THE RECORD

WHAT’S ON AT GAMESCOM? MCV @ Gamescom has rounded up some activities and things to do on the showfloor between your important business meetings PIXE ELKU UNST T 10:00 0 - 20:0 00, Hall 10.2 Frankkfurtt artiist Peter Schönwandt will be show wing off his real-world pixel art that he make es ussing g keys from old computers

himself will be captaining a squad of proplayers to show off his new title. GAMESCOM CITY FESTIVAL 17:45, As is tradition, Cologne is host to a massive festival across the entire city at the end of the week. The winner of Voice of Germany Max Giesinger can be heard on the Hohenzollernring stage today.

ESL LAW WBR REAKERS SHOW 18:00 0, ES SL Arena Hall 10 This even ning g, Cliff Bleszinski’s LawBreakers will be pllayed on ESL’s Arena. Bleszinski

HIGHLIGHTS

Once again, UKIE’s stand has a very British feel with the bunting featuring the Union Jack and a general tea party vibe. It makes for a nice little home during a busy week. UKIE also held a

drinks reception on Wednesday, with boss Dr Jo Twist OBE delivering a rousing speech about the UK being great for business postBrexit. There were also shots. Very British.

Friday, August 19th 2016

OFF THE RECORD

YOUR SCHEDULE 09.00

Not only is there music, a variety of street food is available to gorge yourself on, too.

10.00

GAMESCOM AWARD 18:00 - 20:00, Hall 10.1 At the end of today, prizes will be handed out for the best products that have been shown at this year’s Gamescom. Over 24 categories are up for grabs. Awards will be handed out on Hall 10.1’s social media stage.

11.00

12.00

13.00

14.00

15.00

16.00

17.00

18.00

19.00 Meanwhile, here are Bandai Namco PR gurus Lee Kirton and Gareth Bagg with... what apparently is a character from the firm’s new IP Little Nightmares. Fitting name.

Friday, August 19th 2016

20.00

CONTACTS

THE TEAM Christopher Dring, Editor

James Batchelor, Editor

CDring@nbmedia.com

JBatchelor@nbmedia.com Ben Parﬁtt, Associate Editor

Matt Jarvis, Deputy Editor

BParﬁtt@nbmedia.com

MJarvis@nbmedia.com

Alex Calvin, Senior Staﬀ Writer ACalvin@nbmedia.com

Marie Dealessandri, Staﬀ Writer mdealessandri@nbmedia.com

Sam Richwood, Designer srichwood@nbmedia.com

James Marinos, Production Executive

Conor Tallon

Head of Operations smoody@nbmedia.com

Senior Account Manager ctallon@nbmedia.com

Mark Burton

Lesley McDiarmid

Managing Director mburton@nbmedia.com

Senior Account Manager lmcDiarmid@nbmedia.com

Mark Rankine

Charlotte Nangle

Sales Director mrankine@nbmedia.com

Account Manager cnangle@nbmedia.com

Andrew Wooden

jmarinos@nbmedia.com

Newbay specialises in trade-dedicated print and digital publishing for entertainment and leisure markets. As well as MCV, Newbay publishes Develop, PCR, ToyNews, Music Week, MI Pro, Audio Pro International and BikeBiz. It also has two online-only brands: Licensing.biz, for everyone in the global licensing industry. It also runs a number of events including the MCV Industry Excellence Awards, the London Games Conference and the Games Media Awards.

Stuart Moody

Content Director awooden@nbmedia.com

© Newbay2016 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of MCV are subject to reproduction in information storage and retrieval systems.

Please address all enquiries to: Newbay, MCV, Saxon House, 6a St. Andrew Street, Hertford, SG14 1JA.

MCV has an exclusive media partnership with Famitsu – Japan’s leading video games analyst and news source

Friday, August 19th 2016