PCR AWARDS 2011 S LOBBYING GUIDE
How to win a PCR Award
The countdown to the fourth annual PCR Awards has begun, as the trade looks forward to a night of networking, entertainment, and celebration of all the hard work that keeps the industry’s cogs turning. Held at the Lancaster London on Thursday March 17th, the event will once again bring the whole channel together – and here is our foolproof guide on how to be a part of it, outlining all you need to know about the event itself, how to lobby, and who decides the winners… HAVING RECEIVED a great deal of positive feedback, we’ve kept the format of the fourth annual PCR Awards more or less untouched from last year. There are 16 awards up for grabs within the Frontline, Distribution and Vendor categories, while the prestigious Grand Prix remains the top prize of the night, celebrating one particular stand-out firm that has achieved something special over the course of the last year. FRONTLINE AWARDS The Frontline Awards will recognise excellence in retail and reseller businesses, be they on the High Street, online, or B2B segments. The winners of these awards will be those that have best represented the UK technology industry to the wider public, whether that’s in terms of support, advice, or sales…
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INDEPENDENT RETAILER Who’s eligible? Any bricks and mortar computer retailer with fewer than ten stores. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria:
• Product range • Customer service • Value for money How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk, by November 26th, telling us why the firm should be considered a Finalist. HIGH STREET CHAIN Who’s eligible? Any bricks and mortar computer retail chain. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging
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PCR AWARDS 2011 S LOBBYING GUIDE
Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product range • Customer service • Value for money How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. ONLINE RETAILER Who’s eligible? Any computer retailer that is online only or the online element of a High Street store. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.
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Judges will consider the following criteria: • Product range • Customer service • Ease of navigation How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. VALUE ADDED RESELLER Who’s eligible? Business-orientated VARs and system integrators. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product range • Customer satisfaction • Solution innovation How do I make my opinion heard? You can nominate your own company
or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the firm should be considered a Finalist. SERVICE AND SUPPORT Who’s eligible? Any PC professional involved in the support and repair of PCs. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product knowledge • Customer satisfaction • Success rate How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. STORE MANAGER OF THE YEAR Who’s eligible? Any store manager running a bricks and mortar computer retailer.
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PCR AWARDS 2011 S LOBBYING GUIDE
How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product range • Customer service • Store layout How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. DISTRIBUTION AWARDS The distribution awards are designed to acknowledge the hard work put in by the unsung heroes of the channel – the distribution firms which are a vital link between vendors and retailers… MARKETING AND PR TEAM Who’s eligible? The communications arm of any IT distributor. How is this award won? PCR will take soundings from the
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industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Visibility • Press relations • Channel relationships How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. SALES TEAM Who’s eligible? The sales team of any IT distributor. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete.
They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product knowledge • Delivery of service • Channel relationships How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. SPECIALIST DISTRIBUTOR Who’s eligible? Distributors that specialise in particular types of products. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product knowledge • Channel relationships • Innovation
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PCR AWARDS 2011 S LOBBYING GUIDE
How do I make my opinion heard? You can nominate your own company or a customer by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. DISTRIBUTOR OF THE YEAR Who’s eligible? Any distribution firm that has performed particularly well overall in the last 12 months. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product knowledge • Channel relationships • Innovation How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist.
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VENDOR AWARDS These awards focus on the core of the industry – the manufacturers and publishers that create technology products. Recognition will be given for innovation, commercial success and support of the trade… HARDWARE MANUFACTURER Who’s eligible? Any firm that produces IT hardware, such as laptops, graphics cards, or peripherals. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist.
SOFTWARE PUBLISHER Who’s eligible? Any firm that produces PC software. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. SPECIALIST VENDOR Who’s eligible? Firms that specialise in one particular field. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or
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PCR AWARDS 2011 S LOBBYING GUIDE
general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. GADGET OF THE YEAR What’s eligible? Any gadget or piece of consumer electronics, such as an MP3 player, mobile phone or GPS device. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are
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only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk by November 26th, telling us why the firm should be considered a Finalist. CAMPAIGN OF THE YEAR Who’s eligible? Any vendor in the IT/technology sector. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.
How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the firm should be considered a Finalist. GRAND PRIX Who’s eligible? Any company active within the UK IT channel that has enjoyed commercial and critical success, while showing the highest levels of support and efficiency at trade level. Finalists for this award are chosen entirely by the PCR team and are not revealed to anyone until the awards night on Thursday March 17th. Judges will consider the following: • Commercial success • Marketing commitment and effectiveness • Customer service • Retail support • Commitment to driving the industry forward
Judges will consider the following criteria: • Channel relationships • Visibility • Commercial success
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PCR AWARDS 2011 S LOBBYING GUIDE
Need to know When are the awards? Thursday March 17th at the Lancaster London Hotel When is the deadline for submissions? The deadline for nominating who you would like to see win a PCR Award is Friday November 26th.You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. What is the judging process? The winner is voted for by the
Judging Panel, which consists of at least 100 highly regarded industry executives taken from all sectors of the business. Members of the Jury vote in confidence and the panel is only revealed after voting is complete. They cannot vote for themselves or associated companies. Tickets and Sponsorship Packages A variety of sponsorship packages are available now. Contact Carly.Bailey@intentmedia.co.uk to find out more. Table and ticket enquiries should be made to Hannah.Short@intentmedia.co.uk or call 01992 535 647.
Last year’s winners Over 300 retailers, resellers, distributors and vendors descended on Kensington's Royal Garden Hotel for the PCR Awards 2010, for an evening of celebration and networking at the only celebration that takes in every aspect of the trade Utopia Computers
John Lewis
CCL Computers
Amazon
Stone Computers
Geeks-on-Wheels
EntaTech
Gem Creative
Interactive Ideas
EntaTech
Microsoft
ACER
Apple
Microsoft
Kingston Technology
Grand Prix – Microsoft
FRONTLINE Independent Retailer – Utopia Computers Retail Chain – John Lewis Store Manager – Neil Stewart, CCL Computers Online Retailer – Amazon Value Added Reseller – Stone Computers Service and Support – Geeks on Wheels DISTRBUTION Sales Team – EntaTech Marketing and PR – Gem Creative Specialist Distributor – Interactive Ideas Distributor of the Year – EntaTech VENDOR Software Publisher – Microsoft Hardware Manufacturer – Acer Gadget of the Year – Apple iPhone 3Gs Campaign of the Year – Microsoft – Windows 7 Specialist Vendor – Kingston Technology GRAND PRIX Microsoft
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