Digital Transformation
The new digital age In an industry roundtable with Halil Aksu, co-founder and CEO of Digitopia, Hasina Dhanji, Business Development for Cloud in Europe, Middle East and Africa at CommScope, Peter Ruffley, CEO at Zizo and Rob Hancock, Head of Platform at Giacom, Michelle Winny, Editor of PCR delves in to the current trend towards digitisation and the role the channel has to play in this.
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he pandemic has created a new era of technological advancement for UK businesses. We spoke with three key industry figures heads to find out more. Here’s some of what came up in the discussion.
Please could you explain what ‘digital transformation’ means to you and your company? Halil Aksu
Hasina Dhanji
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July/August 2021
Halil Aksu, Digitopia: “Digital transformation is a long journey. With the abundance of the Internet, mobile phones, social media, and disruptive technologies such as artificial intelligence, blockchain, and the Internet of things, digital transformation has reached a new level of importance.” Hasina Dhanji, CommScope: “For our customers, ultimately digital transformation is a way for them to deliver more value to their customers - be that through more efficient processes, delivering new services or evolving and innovating their internal operations. However, these projects can often require complex changes, which lead to failure or stalling of projects. This is where cloud comes in as a key enabler of digital transformation. It offers a flexible and scalable foundation that is crucial for success in this
new agile world. Reducing the complexity of many digital transformation projects by adopting effective cloud solutions is usually the key to their success. Ultimately, companies that adopt cloud and digital transformation will bring new capabilities to market faster, innovate easier and scale more efficiently.” Peter Ruffley, CEO, Zizo: “Digital transformation is as much about embracing the changes that have taken place and the possibilities that exist. To achieve true digital transformation, it is vital not to be constrained by existing IT installations and solutions. Instead, it is absolutely necessary to look for new, innovative and fast ways to deal with data to enable participation in the new digital age.”
Why is digital transformation so important now? Halil Aksu, Digitopia: “The pandemic has drastically accelerated digital transformation efforts of many organisations. It has become a core component for businesses in their efforts towards innovation and growth. As organisations become more reliant on technology, measuring and ensuring that they are receiving maximum returns on their investment is essential. “Digital transformation is essential for businesses. If they don’t embark on their digital journey, they will face many obstacles when trying to reach their goals.”
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