industryopinion
The gaming projector revolution Damian Trendall, Line Of Business Manager B2C Projectors, BenQ UK Ltd explores how the gaming projector has come of age and is rapidly becoming the next ‘big thing’ in gaming peripherals.
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hroughout lockdown there was a significant increase in Providing 96% coverage of the Rec.709 colour gamut, the people getting creative with their home set-ups as we all big screen entertainment possibilities are limitless. That means sought to find imaginative ways to manage this new way movie marathons with friends and family are still on the cards. of life sprung upon us. From 4K webcams and new monitors for Switch from mowing down zombies to an epic movie night before working from home to the latest projectors for thrilling heading over to YouTube to watch some funny videos movie nights in, we invested more in our home without any fuss. experiences. Whilst hardcore gamers typically keep “The advancements in One specific trend that we’ve seen their entertainment and gaming display emerging from this is the gaming as two separate entities (usually with a projector technology have projector revolution. As people dedicated gaming setup), the more seek the ultimate ways to equip casual gamer is happy to combine come a long way. BenQ’s TK700STi their homes for all entertainment the two. The previously overlooked gaming projector is the world’s first 4K scenarios, they want to be able to projector has similar usability as seamlessly switch between the a TV, and might actually be the UHD gaming model with 4K quality at 60Hz, different entertainment formats. perfect solution to take home 3000 lumens brightness and a 16ms response This new generation of entertainment to the next level. multi-purpose, short-throw 4K The future of projectors is time. Imagine joining your team on the pitch projectors allows households to exciting but our enthusiasm immerse themselves entirely in about the gaming projector and feeling the genuine atmosphere of a roaring their story-driven and sim racing revolution isn’t about trying to stadium or stepping into the driver’s seat and games by employing the big screen replace the monitor. For some, experience for some real escapism. the obvious choice will be the feeling the adrenaline of the race on an Of course, the more serious PC monitor and for others the projector and console gamers, who need the will be the next phase in their set-up immersive 100” image. That’s some lighting fast response times to excel in evolution. We just want the two to live serious gaming!” competitive play, will still want to stick in harmony, platforming the projector is with their gaming monitor set-ups. about making sure the contemporary gaming The advancements in projector technology have projector is given the same respect as the classic come a long way. BenQ’s TK700STi gaming projector is gaming monitor, allowing customers to consider every the world’s first 4K UHD gaming model with 4K quality at 60Hz, option and make the right choice as they design their perfect 3000 lumens brightness and a 16ms response time. Imagine set-up. joining your team on the pitch and feeling the genuine atmosphere Having said all this, I’m not suggesting that gaming culture of a roaring stadium or stepping into the driver’s seat and feeling is about to go through a dramatic shift as the world all abruptly the adrenaline of the race on an immersive 100” image. That’s throw their monitors away and run to buy a shiny projector. some serious gaming! Rather, this is about what the gaming community has to gain in But the fun doesn’t stop there because the gaming projector isn’t the future with continuous improvements and a growing market just a gaming projector. Although they are specifically designed to of choice. meet the needs of gamers with improved response times, they Whilst the gaming monitor might always be the community are still, fundamentally, projectors. BenQ has an exceptional standard for gaming, the gaming projector has earned its stripes reputation for producing colour accurate projectors, and the and deserves the opportunity to prove itself as a larger-than-life TK700STi is no exception. portal to immersive entertainment. 14
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October 2021
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