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KINGSTON TECHNOLOGY’S ANN KEEFE Ann Keefe, Regional Director - UK & Ireland, Kingston Technology Europe reveals more about the next generation Kingston FURY release.
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ack in July Kingston Technology Europe announced Kingston FURY as the new name of its latest high performance gaming brand: Formerly HyperX memory products. Michelle Winny, Editor of PCR speaks with Ann Keefe, Regional Director - UK & Ireland, Kingston Technology about the rebrand of its DRAM, flash and SSD gaming line.
Tell us a bit more about the Kingston FURY brand?
Kingston memory and storage hardware that brought you HyperX DRAM, flash and SSD products for two incredible decades has been THE choice for gamers. Kingston FURY is the next generation of this quality engineering in terms of performance memory and storage solutions for PC enthusiasts, gamers and content creators.
Why did Kingston release this?
Kingston FURY is the next generation of quality engineering in performance memory and storage solutions for PC enthusiasts, gamers and content creators. Our products are backed by Kingston’s engineering, manufacturing and customer service 24
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October 2021
expertise for more than three decades. With an established legacy in the gaming market, Kingston FURY is not just a product category but a fully-fledged performance and enthusiast gaming brand. Kingston’s global leadership as a manufacturer of quality DRAM and flash solutions brings innovation and enthusiasm to the next chapter in our commitment to deliver quality products and legendary customer service as Kingston FURY.
Who is the target audience?
Kingston FURY has a wide range of solutions for PC builders, gamers and content creators. Our fast and reliable memory and storage options are an excellent choice for any new PC builds, whether you’re building a full-tower content and streaming workstation or the smallest mini-ITX gaming rig. Kingston offers the speed and capacity solutions you need to get the most out of your system performance. Today’s streamers create content at ever-increasing rates. Whether it is recording the latest sessions in 4K, prepping B-roll for upcoming streams, or downloading the latest AAA games, these digital environments demand more storage than ever. Kingston SSDs provide the reliable performance, durability, speed, and capacities that your creativity needs to get things done. Nothing is worse than running out of storage when the latest title or DLC is available for download. With Kingston SSDs, console gamers can upgrade their limited built-in storage to guarantee enough space for even the most storage-hungry games coming out. www.pcr-online.biz
