Gaming
Creating the leading edge:
From CPU’s to GPU’s Omar Fakhri, Director of AMD EMEA Component Channel explores the overall computer hardware market and what steps he is taking to strengthen AMD’s relationships with channel partners and integrators.
O
mar Fakhri is the Director of AMD’s Component Channel in EMEA and has been with the company for more than eight years. His primary responsibility is managing the EMEA sales team and working with channel partners to help sell AMD CPUs and graphics cards across the region. We sat down with Omar to discuss the past 18 months, the current priorities of the business and his plans for the future.
What are AMD’s priorities for the remainder of 2021 and early 2022? For context, our priority in 2020 was to accelerate AMD’s gaming business. The market was already expanding, which was great, but we wanted to achieve a bigger share within the market overall and especially at the premium end. This was why AMD launched its AMD Ryzen 5000 Series desktop processors. This range is squarely aimed at the performance segment and gamers. The Ryzen 5000 Series are the fastest gaming processors on the market so having a technological edge like that makes it easier for us to take our story to the market proactively. In 2020 we were also focused on our ‘AAA’ strategy, which means working with our system integration partners to enable systems with AMD graphics cards, AMD processors and AMD software into the market. Another major priority for 2021 is the workstation market, with AMD Ryzen Threadripper and Threadripper Pro processors being the jewel in our crown in this segment. We believe we can make a significant difference to the quality of the user experience in this area as these products are specifically designed with creators, developers, and PC enthusiasts in mind. The AMD Ryzen Threadripper Pro processor variants add enterprise-grade security and manageability.
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October 2021
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