Retail Analysis
eCommerce: The click culture
Cas Paton, Founder and CEO of OnBuy.com talks to Michelle Winny, Editor of PCR about how shopping trends have evolved following the pandemic and the way we have embraced eCommerce as part of everyday life.
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t’s almost impossible to ignore the importance of online shopping today eCommerce has become a crucial part of retail. The pandemic encouraged so many consumers online, including those who’d never tried it before, and in many cases, it’s led them to develop new shopping habits. Here’s what OnBuy’s Cas Paton had to say.
Why is it now more important than ever for retailers to develop an eCommerce strategy?
The eCommerce industry has accelerated faster in the past 12 months since the pandemic, than it would have done over five years, had circumstances in the industry played out as ordinarily projected. It’s clear that these shopping patterns created by the pandemic are here to stay, and customer expectations are high. There was a grace period at the start as customers appreciated the time businesses needed to adapt, but that’s a distant memory now. Buyers expect retailers to meet their needs, and to be at the top of the game when doing so, each and every time. 6
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September 2021
www.pcr-online.biz
