Boardgame Q&A
Torque of the town: The unstoppable energy of Coiledspring Armed now with its ‘strongest team ever’ and a portfolio of tabletop titles with more award wins than Daniel Day Lewis, Coiledspring Games is approaching the business end of the year in a very strong position indeed. We catch up with MD, Kerrie Corrigan to learn all about it
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t was towards the end of 2020 that Coiledspring bid a fond farewell to its long-serving managing director, Roger Martin as the board gaming enthusiast moved into a role with parent company, Asmodee - and offered a warm seat, a new coffee mug, and a much larger desk to the firm’s now MD, Kerrie Corrigan. Taking on the position at the height of a global pandemic, and its trailing socio-economic upheaval - it’s testament to both the succeeding leadership and the strength of the Coiledspring portfolio and reputation in the market that it now prepares to advance on the business end of the year armed with its ‘strongest team ever’ and eyes firmly on its continued ‘upward growth trend.’ ToyNews catches up with MD, Corrigan to discuss some of the biggest topics affecting the toys and games space right now, from the impact of the China shipping crisis on both consumer and board gaming trends, to the overall health of innovation in the gaming space today. How has business been for Coiledspring over the past few months? It’s been a period of exciting change and development for the company, how are you guys positioned now for continued growth and success in the market? The tail end of last year saw our previous Managing Director, Roger Martin moving to another opportunity with Asmodee, and I stepped up to take the helm of Coiledspring. Having been with the company for five years, I felt ready for the new challenge. So yes, there have been plenty of changes over the last year! It has been a tough start to the year, as it has been for many businesses in the industry. With non-essential retail being closed, and many retailers being fast tracked into moving online and attempting to navigate the changing consumer behaviour, combined with shipping issues and Brexit, it has been challenging. However, as we move forward, with our return to a new normal, we are seeing an uplift in orders and generally more positivity in the market. We have our strongest team ever and are ready to continue this upward growth trend. Our eight-strong team is made up of three marketing specialists and four salespeople, therefore we are well positioned to continue to represent our key partners with whom we share the same ambitions and goals.
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