Final Word
Games, mastered When the brains behind the toy design and invention platform, Mojo Nation, and the industry PR and board game specialist, Playtime PR come together, the result is often beautiful. Here, the trio takes us through its first board game launch, Out of Order. For those that don’t know, who are you and how did you get in the industry? Lesley: Well… Billy Langsworthy, as you know, was the editor at Toy News before co-founding Mojo Nation with Adam Butler. Mojo Nation celebrates creativity in the toy-and-game industry and runs awards, conferences and pitching events. Billy: Deej Johnson is a creative consultant and writer. He writes rules and copy, and helps people improve and sell their games. He’s also the brains behind several books including The Snakes & Ladders of Creative Thinking.
Deej: The final part of our shambles is Lesley Singleton. Lesley’s spent over 20 years in PR, including the entertainment and travel sectors. She now specialises in toys and games as the founder of Playtime PR. She also has an uncanny sixth sense spotting great board games! And now the three of you have a game out! What’s the idea of it? Deej: Yes, we’ve teamed up with Gibsons to revolutionise the industry in no way at all! It’s the first party game Gibsons have done... It’s called Out of Order; it’s a trivia game with a twist – you call out the answer you missed!
Billy: It’s as easy to show you how it goes as to explain it… Lesley gets ready to answer five questions – but she’s always one answer behind. So when I read out the first question, Lesley THINKS of the answer but SAYS, “Out of Order”. Then I read the second question – and Lesley answers the first. Ready, Lesley? Lesley: Kind of! Billy: Which breed of dog comes in three sizes: toy, miniature, and standard? Lesley: Out of Order. Autumn/Winter 2021 | toy news | 65
