WhatsApp-Salesforce
How Businesses Can Benefit from This?
Partnership:
Mark Zuckerberg announced a strategic partnership between one of its Meta products
Introducti on
‘WhatsApp’ and Salesforce on September 20, 2022, through a post. He announced how WhatsApp’s cloud API can be leveraged by businesses to improve customer experience, support, and marketing efforts.
• Businesses using Salesforce now can enable WhatsApp messaging to connect with their customers more seamlessly to address queries/ issues or notify them of order processing, sales, discounts, etc.
• With this integration, Salesforce businesses can personalize their customer interactions significantly and connect to a broader audience segment. In this blog, we will talk more
means
•
about Salesforce integration with WhatsApp and what it
for businesses.
What Does This WhatsApp-Salesforce Integration Mean for Businesses?
For instance, customers using Salesforce for the real estate sector can easily get in touch with potential leads about any newly available property. Or, in eCommerce, business units can use WhatsApp to notify customers about their abandoned products in carts and exclusive deals to convert them. So, there are unseen possibilities that one can achieve here.
Let’s look at the various ways this partnership can benefit businesses! But before that, let’s see how Salesforce development companies are reacting to it.
• Personalized interactions with
•
lead
and AI
Security
customers
End-to-end customer journey • Trigger
conversion • Improved customer service conversations with automation
•
and privacy
How Salesforce Integrates with WhatsApp?
The new Salesforce and WhatsApp integration is not just about pushing promotional messages to prospective customers. It’s beyond that!
It is about personalizing customer interactions and exploring growth opportunities for business communications. But, how do you do that? WhatsApp enables two ways for Salesforce users to utilize this operation.• Pre-approved messages/ notifications • Customer care interactions
Final Thought
• About 67% of customers prefer using a messaging app when connecting to a business. This led to the very foundation of using a globally-recognized instant messaging app as secure and robust as WhatsApp with Salesforce CRM.
• Announced about two days ago, this WhatsApp and Salesforce news has become quite popular owing to the numerous benefits it boasts. Whether it is improving customer interaction, lead conversion, or fostering personalization, the partnership is likely to do wonders in the days to come.
Rest, it will depend upon the Salesforce implementation partners how well they can adapt
to the merger and innovate on new and better ways of using it.
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