4 minute read
TIP SHEET
Increase ambition and embrace failure
Elmer Moore is the executive director of Scale-Up Milwaukee, founder of Milwaukee Denim Company, and a professor at Marquette University. In a recent episode of the “Innovators
on Tap” podcast hosted by Marquette’s Innovator-in-Residence Chuck Swoboda, Moore discussed his entrepreneurial journey and provided insight on achieving success through increasing ambition and embracing failure.
SHOOT FOR THE MOON
Moore identified lack of ambition as one of the most significant barriers to growth.
“The reality is, if you are tying to grow a business that grows 10% a year, you’ll probably underachieve and grow 5% a year,” said Moore. “If you are diligently trying to grow a business that’s going to grow 25, 30, 45%, you’ll still likely underachieve that, but you’re more likely to get 15 to 25%.”
Your goals and plans are an indication of your confidence, said Moore. Confidence in the economy, confidence in your own abilities and confidence in the systems you’ve put in place.
MAKE FAILURE LESS DANGEROUS
To explain his philosophy on failure, Moore used the visual of falling off a tightrope lifted three feet off the ground. If an entrepreneur or risk-taker falls off that tightrope, they may break their leg, but they won’t break their neck.
“It’s going to teach a lot of folks how to balance, and for the least risk averse, it’s going to give them an opportunity to prove they can do a handstand and a cartwheel on this tightrope,” said Moore. “But it’s also likely to convince some folks that, ‘I just can’t fall. Even though I’m not going to break my neck, I just can’t fall. I can’t break my leg.’”
He said that learning how to succeed doesn’t come from being terrified of losing, but instead from loving to win.
Listen to the podcast at: www.innovatorsontap.com/podcast/becoming-yourself-w-elmermoore. n
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BIZ PEOPLE Advertising Section: New Hires, Promotions, Accolades and Board Appointments
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ACG Wisconsin is pleased to announce the recipients of the 2020 ACG Wisconsin Outstanding Corporate Growth Award and the 2020 ACG Wisconsin Leadership Award.
Generac has been selected to receive the Outstanding Corporate Growth Award and the recipient of ACG Wisconsin’s first Leadership Award is Jeffery Yabuki, Executive Chairman, Fiserv.
Generac’s customer focus, innovation, commitment to Wisconsin manufacturing, investment in building careers and developing its employees, and exceptional, strategic growth are among the reasons they were selected for this Mount Mary Schwartz Dean of the School for Arts & Design and Business. Mount Mary University welcomes Bob Schwartz as Dean of the School for Arts & Design and Business. He was formerly the VP for Global Design & User Experience at GE Healthcare.
year’s ACG Wisconsin Outstanding Corporate Growth Award.
Jeff Yabuki’s exceptional leadership, vision, and commitment to Fiserv and the community make him a well-deserving recipient of ACG Wisconsin’s first Leadership Award.
The complete press release can be viewed at https://www.acg. org/wisconsin/news-trends/ acg-wisconsin-news
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