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PHOTOS FROM THE BREW CITY BATTLE
PHOTO ESSAY
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Brew City Battle brings Badgers basketball to American Family Field
By Maredithe Meyer and Cara Spoto, staff writers
NEARLY 18,000 FANS gathered at the Milwaukee Brewers’ home stadium on Nov. 11 to watch a different kind of ball game, as the venue – for the first time in its 22-year history – hosted basketball games instead of baseball.
The Aurora Health Care Brew City Battle at American Family Field featured an early-season doubleheader of Wisconsin Badgers basketball, with the men’s team defeating the Stanford Cardinal 60-50 and the women’s team falling to the Kansas State Wildcats 77-63.
Crews with Chicago-based Intersport – a marketing agency that led creative concepting and operations for the event – worked over the course of two days to transform the baseball diamond into a basketball court.
The Brew City Battle marked the first college basketball event staged in a baseball-only venue since the University of San Diego played San Diego State at the Padres’ home stadium Petco Park in 2015. n
1. The court was set up across the infield, with one hoop positioned near third base, the other near first base and center court near the pitcher’s mound, which was removed. 2. Crews lay wood panels over a layer of plywood subflooring as they built a regulation college basketball court on top of the Brewers’ baseball diamond. 3. A worker uses a sledgehammer to fit a wood panel into place. 4. Workers install bleacher seating around portions of the hardwood court. 5. The Brewers said more basketball games could be held at American Family Field in the future. 6. Fans lined up outside American Family Field ahead of the Brew City Battle on Nov. 11. 7. American Family Field was heated, and its retractable roof was closed for the doubleheader event.
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INTERSPORT
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