3 minute read
XX Files: Courtney Woodward, Polish Me Pretty
PROFILING LOCAL WOMEN AT WORK
Story And Photo By Rebecca Wright
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Courtney Woodward
. . . Perfectly Polished
Alocal business, made up of a team of beauty artists specializing in mobile wedding makeup and hairstyling services, travels across the region to beautify brides and their wedding parties on-location.
Polish Me Pretty opened in 2016 and there are several benefits that set the team apart from others in the industry, according to Owner and Lead Makeup Artist Courtney Woodward.
“We do not charge extra for travel within Windsor and Essex County, for additional artists, for strip lashes or the bride’s hair accessories,” notes Woodward, adding she and her team are able to accommodate bridal parties of up to 12 people in a short time frame.
Another major plus in hiring the Polish Me Pretty team for your special occasion is that they provide airbrush foundation for all their makeup services.
“All our makeup artists are trained professionals who use TEMPTU Airbrush Makeup, the only high definition airbrush makeup for professional photography,” describes Woodward. “Airbrush also offers a flawless full-coverage finish with 12-hour sweat and water-resistant wear. Our makeup applications do not require touch-ups throughout the day and are transfer resistant.”
Studio appointments can also be booked at a private home studio in LaSalle.
Woodward mentions they keep very up-to-date with their online presence and use of technology. As a result, appointments can be made with ease and convenience using the Fresha app.
“You can download the app and book us within our studio hours,” she states.
Polish Me Pretty came to life due to Woodward’s interest in the makeup artistry, which led her to pursue her dream and refine her skills through assisting other artists.
“Wedding makeup services were my passion and so I decided to focus on that industry,” she explains. “Over the past few years I have developed connections with other wedding service providers, which has assisted me in growing my business.”
Her target market is clients who are getting married, attending a special event or even having a photo shoot done, who want to look their best for the camera.
“Many of our clients prefer our services because we focus on enhancing their natural beauty,” she comments. “And our pricing is all inclusive, which makes it easy for clients to book exactly what they need without any hidden costs.”
This relates to another advantage Woodward feels her business has over any competitors — clients can book with just one business and get both their hair and makeup done at the same appointment.
On the personal side, this female entrepreneur who is also a mother, feels that one of the perks about owning a business is being in control of your own schedule.
“Since this business is seasonal and mostly on weekends, it allows me to spend time with my children outside of operating hours,” she comments.
As for her advice for other entrepreneurs, Woodward stresses the importance of investing in education for not only yourself, but the company as well.
“Doing so will allow you to grow your business and ensure that you are able to meet the changing needs of your clients,” she advises.
Learn more about all their services and view a portfolio on the website: PolishMePrettyMua.com.
At Polish Me Pretty Courtney Woodward leads a team of mobile hair and makeup artists. Photographed at her in-home studio in LaSalle showcasing her makeup products and airbrush kit, she’s “pretty as a picture” for this shot!